Table of Contents
How do I find segments for a specific market – for example, California or Germany?
Digiseg offers the same 196 segments in all markets. You activate the audience and set up standard Geography Targeting in the line item.
Why can’t I see any reach when I use Xandr’s Planning tool?
It’s on the way. Digiseg is still a young data provider, and the data is not yet visible in the Planning tool.
How does Digiseg differ from Contextual Data Providers like Grapeshot and Peer39?
Contextual segments webpages (URLs). Digiseg segments real users, not the content they see.
How does Digiseg differ from Experian, Transunion or other data providers using similar data sources?
Digiseg segment the bid-stream in real-time. It’s cookie-free and enables advertisers to buy all segmented web impressions, including anonymized traffic like safari or CTV.
The reach figures are massive. How can that be?
Digiseg uses data from national statistics offices, including census and register data. The sources cover the entire market, enabling Dgiseg to segment most impressions in Xandr.
Why don’t I see any reach?
Digiseg is a real-time data provider. No cookies are used, and therefore Xandr displays no reach or load figures. The data is there!
Why can I not find Digiseg in Xandr Data Marketplace?
You need activate dataproviders you would like to work with under “Segment Manager”:
