Table of Contents
Digiseg offers the same 196 segments in all markets. You activate the audience and set up standard Geography Targeting in the line item.
How does Digiseg differ from Experian, Transunion or other data providers using similar data sources?
Digiseg segment the bid-stream in real-time. It’s cookie-free and enables advertisers to buy all segmented web impressions, including anonymized traffic like safari or CTV.
Digiseg uses data from national statistics offices, including census and register data. The sources cover the entire market, enabling Dgiseg to segment most impressions in Xandr.