Digiseg Google Analytics Setup Guide
This is the installation manual for Digiseg Google Analytics integration. Please beware that you need a token connected to your domain before you can use our Google Analytics integration. If you don’t have a Digiseg Google Analytics token yet, you can get one for free, by signing up here.
Integrating Digiseg Audience data into Google Analytics as Custom Dimensions
The purpose of the Digiseg audience data integration is to enrich reporting on visitor acquisition & behavior with socio-demographic data allowing analysts and marketers to gain deeper insights and drive smarter marketing-efforts. The data is integrated as custom dimensions within Google Analytics, and as a result, is available in the majority of views within Analytics (either as breakdown categories or as a part of the segmenting functionality).
- Household Income
- Cars in the Household
- Home Ownership
- Tech-level in Household
- Children in the Household
- Accommodation Type
- Neighborhood Type
- Livingspace M2
- Building Year
he integration of data into Google Analytics depends on an existing, functional Google Analytics setup either using Universal Analytics (ga.js) or using Google Tag Manager with Data Layer. No matter which of the two setups are available, the following steps are identical.
1. Setting up custom dimensions in Google Analytics
2. Add analytics-script to the website
: The script is listening for the Google Analytics tracking script to load and is therefore not depending on being loaded after the Google Analytics script(s).
3. Configure the analytics-script
The script automatically chooses between the Universal Analytics or Google Tag Manager API to send data to Google Analytics. It is possible to enforce one or the other by setting the variable GAAPI to UA or GTM. Like this:
Insert this before the
Note: If there are one (or more) of the variables that you don’t want to be integrated, leave it out of the CoreVars-object passed to runDigiseg.
Setting up reports in Google Analytics
This is an example of how you can set up reports in Google Analytics and view Digiseg Data.
Make a Custom Dashboard and analyze the visitors using Digiseg’s Household Characteristics
Google Analytics Custom Dashboard
Customization > Custom Reports > + New Custom Report