Success Stories

Mercedes-Benz, anticipating the cookie apocalypse – MIXX Award winner.

The Challenge Reaching a luxury automotive audience online is challenging, but reaching existing owners is even more demanding. CRM data cannot easily be used. Contextual targeting for luxury autos risks wastage, getting enthusiasts without the financial means to purchase. And qualitative offline data is challenging to activate for a digital campaign. PHD faced this challenge […]

Mercedes-Benz, anticipating the cookie apocalypse – MIXX Award winner. Read More »

hand holding smartphone

Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals

Vodafone is a leading telecommunications company in Europe and Africa, led by our purpose to connect for a better future. Campaign Goal: Drive website traffic and sales of mobile service via a 30% discount on mobile data and calls. Challenge: This campaign posed several challenges. First, it sought to raise awareness and drive performance simultaneously

Vodafone: Mobile Data and Calls – Digiseg Audience Segments Blow Past Campaign Goals Read More »

vodafone campaign wifi icon

How Vodafone reduced CPC and increased engagement for broadband subscriptions

Vodafone is a leading telecommunications company in Europe and Africa. Campaign Goal: Bring qualified visits to the Vodafone product page and meet or beat two specific KPIs: a maximum CPC price and a 1.4% CTR. Challenge: The campaign was for Vodafone’s Double Play service which is target to more price sensitive consumers. Segmenting households motivated

How Vodafone reduced CPC and increased engagement for broadband subscriptions Read More »

doctor in uniform typing on smartphone

Medical care company uses cookieless data to beat retargeting CPA

The Acıbadem Healthcare Group is a Turkish healthcare institution, operating with 17.000 employees. It comprises 21 hospitals and 16 medical centers. Campaign Goal Broaden target audience of search engine advertising activities in order to increase conversion rates. The Challenge Acibadem Mobil, an Istanbul-based private care company that delivers a range of in-home medical services, faced

Medical care company uses cookieless data to beat retargeting CPA Read More »

gas station

Higher completion rate, cheaper CPV and lower bounce rate for gas station brand

SUNPET Sunpet is a service station brand of Opet, one of the leading energy providers in Turkey. Campaign Goal Raise awareness and gain new customers for service station brand. The Challenge Internet usage in Turkey is lower in rural areas than it is in urban ones, making it difficult to scale digital campaigns. Sunpet’s media

Higher completion rate, cheaper CPV and lower bounce rate for gas station brand Read More »

robot lawnmower on grass

Xaxis: Household demographics deliver lower CPL than Zip code targeting

Xaxis combines advanced artificial intelligence with data and proven expertise to optimise programmatic media investments and achieve improved, verifiable results for its clients. Campaign Goal To increase awareness for outdoor power products and decrease the cost per lead The Challenge A Swedish manufacturer of outdoor power equipment (OPE) including chainsaws, trimmers, and mowers, tasked the

Xaxis: Household demographics deliver lower CPL than Zip code targeting Read More »

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

Our audience experts
will get you started

Book an intro meeting

Talk to one of our experts

Fill out the form below and we will be in touch with you soon

Let us know what platform is missing

Our integrations and platforms are always expanding. So please let us know if you can’t find the integration you are looking for