Data improves video completion rate and ad relevance for service station brand
Campaign Goal: Sunpet is a service station brand of Opet, one of the leading energy providers in Turkey. Located in rural areas, Sunpet provides fuel for personal consumption and agriculture, and was keen to raise brand awareness and gain new customers.
Internet usage in Turkey is lower in rural areas than it is in urban ones, making it difficult to scale digital campaigns. Sunpet’s media agency, Ingage Dijital Pazarlama, struggled to find a third-party audience segment that could reach its target audience at the needed scale.
Without sufficient reach, the video branding campaign would not be a success.
Audience: People living in the countryside (especially in small villages)
Target automobile owners, farmers and truck drivers with digital video ads. Ingage Agency created three videos, geared toward each audience, to be deployed in multiple marketing channels.
Neighborhood Type | A: Countryside
Neighborhood Type | B: Village
Results: Digiseg added much needed fuel to this campaign! Digiseg audiences delivered the highest video completion rate, as well as the lowest cost per confirmed view. Digiseg audience data also had the lowest bounce rate.