Campaign Goal: Drive website traffic + sales of multiplayer games

Challenge: Multiplayer online games were rapidly gaining in popularity as parents sought more entertainment opportunities for their kids cooped up at home. This online game distributor wanted to focus its media spend on this emerging lucrative audience.

Audience: People Who Need to Entertain Children at Home

Targeting Strategy: Target neighborhoods with the highest penetration of tech-savvy households with children.

Tactics: Composition: Children B,C + Tech level B,C + CPC algorithm to determine best performing target group

Results:

ImpressoinsClicksCTRLift In Game Sales
6.2 million101.3K0.29%21%
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