Audience Data For Branding Campaigns

Unprecedented cookieless, need-based targeting

Digiseg data is based on the primary consumer decision-making unit — the household. The data comes solely from trusted sources. For branding campaigns, you can not access more effective, untracked targeting.

Full reach. Global Coverage.

Our data includes every household in your market and, because it is not cookie based, we can segment any connected device: desktop and mobile – of course – but also gaming consoles, connected TVs (CTV), audio and all the iOS and Safari devices you have been blind to since 2017. This is Full Reach: all households, all devices, all impressions served.

Branding: Cookieless, Full Reach, Need-based Targeting

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Here you can slice and dice the world to make your perfect audience:

Select Country


Build Audience Select audiences and categories and then combine them to create targeted audiences.


















Reach Analysis

Audience Selection Index:
(Index 100 = Average Internet Population)

Selected Country Total Market Segment Reach In-Target Reach
Households
Persons
Tooltip text
Devices
Imp. daily

The Digiseg Difference

Digiseg’s core audiences use standard households characteristics like Income, Education, Life-cycle, or Neighborhood type to give you outstanding proxies for “need”. Our population based targeting gives you reach at scale that enables you to spend your entire budget within the campaign timeframe.

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Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

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COOKIELESS audiences for YOUR branding

See how Digiseg Data drove awareness and engagement for BMW

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Privacy And Efficacy - A Case For Returning To One-to-many Targeting

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