Data Infrastructure Review

The impending disappearance of 3rd Party Cookies has the industry scrambling for targeting alternatives.  ExchangeWire has put together a valuable survey of the current state of data and the infrastructure being created to address the vacuum of the cookie. 

It might not be a surprise to hear Digiseg is deeply skeptical of much of what is being built. Too much of it feels like an attempt to build an even more invasive infrastructure, sprinkle some privacy-first pixel dust on it and go on with business as usual. But read our observations from the publication below. And visit the site to check out predictions from Silver Bullet, Live Ramp and ID5.

exchangewire data infrastructure graphic purple background
article on data privacy in newspaper
article on data privacy in newspaper part 2

Boost engagement – Increase viewability – Drive conversions – Deliver ROAS.

Our audience experts
will get you started

Book an intro meeting

Our Xandr Specialist is waiting for you

We're ready to find the audience just for your campaign

Read our latest white paper

Privacy And Efficacy - A Case For Returning To One-to-many Targeting

In cooperation with

Let us know what platform is missing

Our integrations and platforms are always expanding. So please let us know if you can’t find the integration you are looking for