Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighbourhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighbourhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

United States (USA) United States
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform 533718
Xandr Available upon request
Google DV360 784984189
Reach
Households 73.1 M
People 193.1 M
Devices 551.4 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform 533720
Xandr Available upon request
Google DV360 784984126
Data
Households 26.3 M
People 69.5 M
Devices 198.6 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform 533721
Xandr Available upon request
Google DV360 784983769
Data
Households 21.4 M
People 56.5 M
Devices 161.2 M

Household Income

United States (USA) United States
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform 533734
Xandr Available upon request
Google DV360 784984147
Reach
Households 21.7 M
People 57.3 M
Devices 163.6 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform 533735
Xandr Available upon request
Google DV360 784984273
Reach
Households 26.7 M
People 70.4 M
Devices 200.9 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform 533736
Xandr Available upon request
Google DV360 784984324
Reach
Households 24.2 M
People 63.8 M
Devices 182.3 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform 533737
Xandr Available upon request
Google DV360 784984279
Reach
Households 27.9 M
People 73.6 M
Devices 210.3 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform 533738
Xandr Available upon request
Google DV360 784984327
Reach
Households 22.9 M
People 60.5 M
Devices 172.9 M

Cars in Household

United States (USA) United States
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform 533715
Xandr Available upon request
Google DV360 784984096
Reach
Households 48.3 M
People 127.6 M
Devices 364.5 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform 533716
Xandr Available upon request
Google DV360 784983766
Reach
Households 39 M
People 103.1 M
Devices 294.4 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform 533717
Xandr Available upon request
Google DV360 784984186
Reach
Households 36.6 M
People 96.5 M
Devices 275.7 M

Hometype

United States (USA) United States
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform 533700
Xandr Available upon request
Google DV360 786985593
Reach
Households 49.6 M
People 130.9 M
Devices 373.9 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform 533703
Xandr Available upon request
Google DV360 786985596
Reach
Households 74.4 M
People 196.3 M
Devices 560.8 M

Lifecycle

United States (USA) United States
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform 533709
Xandr Available upon request
Google DV360 784653929
Reach
Households 23.6 M
People 62.2 M
Devices 177.6 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform 533711
Xandr Available upon request
Google DV360 784983088
Reach
Households 24.8 M
People 65.4 M
Devices 186.9 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform 533712
Xandr Available upon request
Google DV360 784983922
Reach
Households 27.3 M
People 72 M
Devices 205.6 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform 533713
Xandr Available upon request
Google DV360 784654058
Reach
Households 22.3 M
People 58.9 M
Devices 168.2 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform 533714
Xandr Available upon request
Google DV360 784984120
Reach
Households 21.1 M
People 55.6 M
Devices 158.9 M

Home Ownership

United States (USA) United States
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform 533741
Xandr Available upon request
Google DV360 786986298
Reach
Households 72.5 M
People 191.4 M
Devices 546.8 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform 533742
Xandr Available upon request
Google DV360 784984240
Reach
Households 50.8 M
People 134.2 M
Devices 383.2 M

Education

United States (USA) United States
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform 533722
Xandr Available upon request
Google DV360 786986160
Reach
Households 38.4 M
People 101.4 M
Devices 289.7 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform 533723
Xandr Available upon request
Google DV360 784654064
Reach
Households 45.9 M
People 121.1 M
Devices 345.8 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform 533725
Xandr Available upon request
Google DV360 786986166
Reach
Households 39.7 M
People 104.7 M
Devices 299.1 M

Savings

United States (USA) United States
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform 533705
Xandr Available upon request
Google DV360 784983757
Reach
Households 60.7 M
People 160.4 M
Devices 458 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform 533707
Xandr Available upon request
Google DV360 784653923
Reach
Households 37.2 M
People 98.2 M
Devices 280.4 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform 533708
Xandr Available upon request
Google DV360 784983082
Reach
Households 26 M
People 68.7 M
Devices 196.3 M

Tech Level

United States (USA) United States
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform 533753
Xandr Available upon request
Google DV360 784654340
Reach
Households 63.2 M
People 166.9 M
Devices 476.7 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform 533754
Xandr Available upon request
Google DV360 784654343
Reach
Households 25.7 M
People 67.9 M
Devices 193.9 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform 533756
Xandr Available upon request
Google DV360 786986322
Reach
Households 26.7 M
People 70.4 M
Devices 200.9 M

Neighbourhood Type

United States (USA) United States
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform 533727
Xandr Available upon request
Google DV360 786986145
Reach
Households 23.9 M
People 63 M
Devices 179.9 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform 533729
Xandr Available upon request
Google DV360 784984144
Reach
Households 38.7 M
People 102.3 M
Devices 292.1 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform 533730
Xandr Available upon request
Google DV360 784984270
Reach
Households 33.5 M
People 88.4 M
Devices 252.4 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform 533731
Xandr Available upon request
Google DV360 784984318
Reach
Households 27.9 M
People 73.6 M
Devices 210.3 M

Building Age

United States (USA) United States
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform 533743
Xandr Available upon request
Google DV360 784984243
Reach
Households 19.8 M
People 52.4 M
Devices 149.5 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform 533744
Xandr Available upon request
Google DV360 786986154
Reach
Households 47.1 M
People 124.4 M
Devices 355.2 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform 533745
Xandr Available upon request
Google DV360 786986265
Reach
Households 52.1 M
People 137.4 M
Devices 392.5 M

Living Space M2

United States (USA) United States
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform 533746
Xandr Available upon request
Google DV360 1009892515
Reach
Households 49.1 M
People 129.8 M
Devices 370.6 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform 533747
Xandr Available upon request
Google DV360 1009893073
Reach
Households 49.3 M
People 130.1 M
Devices 371.5 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform 533748
Xandr Available upon request
Google DV360 962279997
Reach
Households 24.4 M
People 64.3 M
Devices 183.7 M

Business Audience

United States (USA) United States
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1767558
Xandr Available upon request
Google DV360 784983841
Reach
Companies 3.7 M
People 9.8 M
Devices 28 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1767562
Xandr Available upon request
Google DV360 784983919
Reach
Companies 1.1 M
People 2.9 M
Devices 8.4 M
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1767563
Xandr Available upon request
Google DV360 784983085
Reach
Companies 248 K
People 654 K
Devices 1.9 M
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

United States (USA) United States
Composition
Neighbourhood type D
Cars in household B,C
Availability (DSP ID)
Adform 1623566
Xandr Use Composition
Google DV360 860511236
Reach
Households 4.9 M
People 12.9 M
Devices 36.7 M
Composition
Income A,B
Cars in household B,C
Availability (DSP ID)
Adform 1623966
Xandr Use Composition
Google DV360 843503307
Reach
Households 9.9 M
People 26 M
Devices 74.3 M
Composition
Income A,B,C
Cars in household B,C
Availability (DSP ID)
Adform 1623971
Xandr Use Composition
Google DV360 860632324
Reach
Households 12.1 M
People 31.9 M
Devices 91.1 M
Composition
Income B,C,D
Cars in household B,C
Availability (DSP ID)
Adform 1623972
Xandr Use Composition
Google DV360 860632330
Reach
Households 13.8 M
People 36.5 M
Devices 104.2 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1623974
Xandr Use Composition
Google DV360 862051917
Reach
Households 12.6 M
People 33.2 M
Devices 94.9 M
Composition
Income D,E
Cars in household B,C
Availability (DSP ID)
Adform 1623976
Xandr Use Composition
Google DV360 862051923
Reach
Households 13.8 M
People 36.4 M
Devices 104 M
Composition
Children in household B,C
Income B,C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1623977
Xandr Use Composition
Google DV360 862051935
Reach
Households 10 M
People 26.5 M
Devices 75.7 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1623978
Xandr Use Composition
Google DV360 860631565
Reach
Households 12.8 M
People 33.8 M
Devices 96.5 M
Composition
Tech Level C
Cars in household B,C
Neighbourhood C,D
Availability (DSP ID)
Adform 1623979
Xandr Use Composition
Google DV360 860632378
Reach
Households 8.5 M
People 22.5 M
Devices 64.4 M
Composition
Cars in household B,C
Household Income E
Savings C
Availability (DSP ID)
Adform 1623980
Xandr Use Composition
Google DV360 862051968
Reach
Households 3.8 M
People 10.1 M
Devices 29 M

Car Services

United States (USA) United States
Composition
Cars in household B,C
Availability (DSP ID)
Adform 1623981
Xandr Use Composition
Google DV360 860632381
Reach
Households 17.6 M
People 46.6 M
Devices 133 M
Composition
Cars in household B,C
Household Income B,C,D,E
Availability (DSP ID)
Adform 1767563
Xandr Use Composition
Google DV360 860632384
Reach
Households 17.9 M
People 47.2 M
Devices 134.9 M
Composition
Cars in household B,C
Lifecycle A,B,C,D
Availability (DSP ID)
Adform 1767563
Xandr Use Composition
Google DV360 860632387
Reach
Households 18.1 M
People 47.8 M
Devices 136.5 M

Banking / Financing

United States (USA) United States
Composition
Home Ownership A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1623053
Xandr Use Composition
Google DV360 862051986
Reach
Households 13 M
People 34.4 M
Devices 98.1 M
Composition
Savings A,B
Cars in household B,C
Availability (DSP)
Adform 1623054
Xandr Use Composition
Google DV360 860632390
Reach
Households 15.7 M
People 41.4 M
Devices 118.3 M
Composition
Savings A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1623055
Xandr Use Composition
Google DV360 860632351
Reach
Households 14.1 M
People 37.2 M
Devices 106.2 M
Composition
Home Ownership A
Savings A,B
Availability (DSP)
Adform 1623057
Xandr Use Composition
Google DV360 860513705
Reach
Households 10.3 M
People 27.1 M
Devices 77.5 M
Composition
Household Income A,B
Availability (DSP)
Adform 1623058
Xandr Use Composition
Google DV360 860513720
Reach
Households 12.4 M
People 32.7 M
Devices 93.4 M
Composition
Tech Level B,C
Household Income B,C,D
Savings B,C
Availability (DSP)
Adform 1623534
Xandr Use Composition
Google DV360 860632354
Reach
Households 10.9 M
People 28.7 M
Devices 82.1 M
Composition
Savings C
Household Income D,E
Availability (DSP)
Adform 1623535
Xandr Use Composition
Google DV360 860513723
Reach
Households 2.5 M
People 6.7 M
Devices 19.2 M

Insurance

United States (USA) United States
Composition
Cars B,C
Availability (DSP)
Adform 1623060
Xandr Use Composition
Google DV360 860632399
Reach
Households 18.2 M
People 48.1 M
Devices 137.5 M
Composition
Home Ownership A
Household Income C,D,E
Availability (DSP)
Adform 1623061
Xandr Use Composition
Google DV360 860632357
Reach
Households 38.4 M
People 101.4 M
Devices 289.7 M
Composition
Lifecycle A,B,C,D
Children in Household B,C
Availability (DSP)
Adform 1623062
Xandr Use Composition
Google DV360 860513744
Reach
Households 21 M
People 55.5 M
Devices 158.6 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Availability (DSP)
Adform 1623063
Xandr Use Composition
Google DV360 860632414
Reach
Households 16.5 M
People 43.7 M
Devices 124.8 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Education B,C
Availability (DSP)
Adform 1623064
Xandr Use Composition
Google DV360 860632408
Reach
Households 18.3 M
People 48.4 M
Devices 138.2 M
Composition
Lifecycle A,B
Household income B,C,D,E
Tech Level B,C
Availability (DSP)
Adform 1623066
Xandr Use Composition
Google DV360 860513765
Reach
Households 19.8 M
People 52.4 M
Devices 149.5 M

Real Estate Trading

United States (USA) United States
Composition
Lifecycle A,B
Availability (DSP)
Adform 1623071
Xandr Use Composition
Google DV360 860513753
Reach
Households 13 M
People 34.4 M
Devices 98.2 M
Composition
Lifecycle C,D
Household Income D,E
Neighbourhood Type C,D
Availability (DSP)
Adform 1623074
Xandr Use Composition
Google DV360 862052028
Reach
Households 10.8 M
People 28.6 M
Devices 81.8 M
Composition
Hometype A
Household Income C,D,E
Availability (DSP)
Adform 1623076
Xandr Use Composition
Google DV360 862052010
Reach
Households 21.1 M
People 55.6 M
Devices 158.9 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Availability (DSP)
Adform 1623078
Xandr Use Composition
Google DV360 862052034
Reach
Households 15.4 M
People 40.8 M
Devices 116.5 M

Home Renovation

United States (USA) United States
Composition
Household income B,C,D,E
Lifecycle A,B,C,D
Availability (DSP)
Adform 1623080
Xandr Use Composition
Google DV360 860513714
Reach
Households 20.1 M
People 53 M
Devices 151.5 M
Composition
Home ownership A
Household income C,D,E
Availability (DSP)
Adform 1623083
Xandr Use Composition
Google DV360 862052040
Reach
Households 12.3 M
People 32.6 M
Devices 93.1 M
Composition
Home ownership A
Household income B,C,D,E
Availability (DSP)
Adform 1623086
Xandr Use Composition
Google DV360 862052013
Reach
Households 13.1 M
People 34.5 M
Devices 98.5 M
Composition
Home ownership A
Building age A,B
Availability (DSP)
Adform 1623088
Xandr Use Composition
Google DV360 860513795
Reach
Households 12.6 M
People 33.4 M
Devices 95.3 M
Composition
Home ownership A
Hometype B
Availability (DSP)
Adform 1623090
Xandr Use Composition
Google DV360 862052016
Reach
Households 11.2 M
People 29.5 M
Devices 84.1 M
Composition
Living Space M2 B,C
Household income B,C,D,E
Tech level B,C
Availability (DSP)
Adform 1627721
Xandr Use Composition
Google DV360 860513717
Reach
Households 14.6 M
People 38.5 M
Devices 109.9 M

Restaurants

United States (USA) United States
Composition
Lifecycle A,B
Household income A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1623093
Xandr Use Composition
Google DV360 860632447
Reach
Households 13.3 M
People 35.2 M
Devices 100.6 M
Composition
Household income C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1623127
Xandr Use Composition
Google DV360 860513816
Reach
Households 16.8 M
People 44.4 M
Devices 126.9 M
Composition
Lifecycle A,B
Household income B,C,D.E
Neighbourhood Type C,D
Availability (DSP)
Adform 1623129
Xandr Use Composition
Google DV360 860632456
Reach
Households 32.2 M
People 85.1 M
Devices 243 M

Telecommunication

United States (USA) United States
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1623139
Xandr Use Composition
Google DV360 860513810
Reach
Households 22.1 M
People 58.3 M
Devices 166.6 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Children in Household B,C
Availability (DSP)
Adform 1623143
Xandr Use Composition
Google DV360 860513813
Reach
Households 22.1 M
People 58.3 M
Devices 166.6 M
Composition
Tech Level A,B
Availability (DSP)
Adform 1623146
Xandr Use Composition
Google DV360 862052043
Reach
Households 15.7 M
People 41.4 M
Devices 118.1 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1623150
Xandr Use Composition
Google DV360 860513822
Reach
Households 15.8 M
People 41.8 M
Devices 119.4 M

Children Articles

United States (USA) United States
Composition
Children B,C
Availability (DSP)
Adform 1623154
Xandr Use Composition
Google DV360 860513825
Reach
Households 22.1 M
People 58.3 M
Devices 166.6 M

Culture & Entertainment

United States (USA) United States
Composition
Lifecycle A,B,C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1623155
Xandr Use Composition
Google DV360 860513780
Reach
Households 14.3 M
People 37.8 M
Devices 108 M
Composition
Education C
Neighbourhood Type C,D
Availability (DSP)
Adform 1623156
Xandr Use Composition
Google DV360 860632495
Reach
Households 12.7 M
People 33.5 M
Devices 95.8 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1623157
Xandr Use Composition
Google DV360 860632480
Reach
Households 13 M
People 34.4 M
Devices 98.2 M
Composition
Lifecycle C,D,E
Neighbourhood Type C,D
Education C
Availability (DSP)
Adform 1623158
Xandr Use Composition
Google DV360 860632519
Reach
Households 14.8 M
People 39 M
Devices 111.5 M
Composition
Education B,C
Tech Level A,B
Availability (DSP)
Adform 1623162
Xandr Use Composition
Google DV360 860632522
Reach
Households 14.9 M
People 39.3 M
Devices 112.2 M
Composition
Education B,C
Tech Level B,C
Availability (DSP)
Adform 1623163
Xandr Use Composition
Google DV360 860632525
Reach
Households 18.5 M
People 48.9 M
Devices 139.7 M

Travel & Vacation

United States (USA) United States
Composition
Tech Level B,C
Availability (DSP)
Adform 1623171
Xandr Use Composition
Google DV360 860632498
Reach
Households 23.5 M
People 62 M
Devices 177.1 M
Composition
Business Audiences A,B,C
Availability (DSP)
Adform 1623171
Xandr Use Composition
Google DV360 860632531
Reach
Households 11.3 M
People 29.8 M
Devices 85.1 M
Composition
Household Income A,B,C
Cars in Household B,C
Availability (DSP)
Adform 1623172
Xandr Use Composition
Google DV360 860632537
Reach
Households 12.2 M
People 32.2 M
Devices 92 M
Composition
Household Income C,D,E
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1623181
Xandr Use Composition
Google DV360 862052076
Reach
Households 11.2 M
People 29.5 M
Devices 84.2 M
Composition
Household Income C,D,E
Lifecycle A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1623184
Xandr Use Composition
Google DV360 862052085
Reach
Households 10.1 M
People 26.8 M
Devices 76.5 M
Composition
Household Income D,E
Availability (DSP)
Adform 1623185
Xandr Use Composition
Google DV360 860632549
Reach
Households 15.4 M
People 40.6 M
Devices 115.9 M
Composition
Lifecycle A
Tech Level B,C
Availability (DSP)
Adform 1623186
Xandr Use Composition
Google DV360 860632555
Reach
Households 11.2 M
People 29.5 M
Devices 84.1 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Neighbourhood Type B,C,D
Availability (DSP)
Adform 1623536
Xandr Use Composition
Google DV360 860513870
Reach
Households 13.4 M
People 35.3 M
Devices 100.8 M

Computer Games

United States (USA) United States
Composition
Lifecycle A,B,C
Tech Level C
Availability (DSP)
Adform 1623187
Xandr Use Composition
Google DV360 860513873
Reach
Households 14.4 M
People 38 M
Devices 108.5 M

Betting Online

United States (USA) United States
Composition
Lifecycle A,B
Education A,B
Tech Level B,C
Availability (DSP)
Adform 1623188
Xandr Use Composition
Google DV360 862052091
Reach
Households 19.8 M
People 52.4 M
Devices 149.5 M

Electronics

United States (USA) United States
Composition
Household Income C,D,E
Tech Level B,C
Availability (DSP)
Adform 1623487
Xandr Use Composition
Google DV360 860513876
Reach
Households 17.9 M
People 47.4 M
Devices 135.2 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1623488
Xandr Use Composition
Google DV360 862052094
Reach
Households 20.8 M
People 55 M
Devices 157 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1623489
Xandr Use Composition
Google DV360 860513738
Reach
Households 21.1 M
People 55.6 M
Devices 158.9 M
Composition
Children in Household B,C
Lifecycle A,B,C
Availability (DSP)
Adform 1623537
Xandr Use Composition
Google DV360 862052100
Reach
Households 14.3 M
People 37.7 M
Devices 107.7 M
Composition
Home Ownership Own
Hometype B,C
Availability (DSP)
Adform 1623539
Xandr Use Composition
Google DV360 862052142
Reach
Households 28.5 M
People 75.3 M
Devices 215 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1623540
Xandr Use Composition
Google DV360 860513879
Reach
Households 14.1 M
People 37.1 M
Devices 106 M
Composition
Household Income B,C,D,E
Children in Household B,C
Tech Level B,C
Availability (DSP)
Adform 1623541
Xandr Use Composition
Google DV360 862052151
Reach
Households 18.7 M
People 49.4 M
Devices 141 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1627739
Xandr Use Composition
Google DV360 860513894
Reach
Households 14.1 M
People 37.1 M
Devices 106 M

Fast-Moving Consumer Good (FMCG)

United States (USA) United States
Composition
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1623542
Xandr Use Composition
Google DV360 862052160
Reach
Households 17.8 M
People 47.1 M
Devices 134.5 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1623543
Xandr Use Composition
Google DV360 860513903
Reach
Households 13.2 M
People 34.9 M
Devices 99.8 M
Composition
Lifecycle B,C,D
Availability (DSP)
Adform 1623544
Xandr Use Composition
Google DV360 860513906
Reach
Households 17.7 M
People 46.6 M
Devices 133.1 M
Composition
Lifecycle A,B,C
Availability (DSP)
Adform 1623545
Xandr Use Composition
Google DV360 862052172
Reach
Households 16.5 M
People 43.6 M
Devices 124.6 M
Composition
Lifecycle B,C
Availability (DSP)
Adform 1623546
Xandr Use Composition
Google DV360 860513915
Reach
Households 12.3 M
People 32.5 M
Devices 92.8 M
Composition