s

Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

United States (USA)United States
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform533718
Xandr15264408
Google DV360784984189
Reach
Households 73.1 M
People 190.2 M
Devices 551.4 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform533720
Xandr15264409
Google DV360784984126
Data
Households 26.3 M
People 68.5 M
Devices 198.6 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform533721
Xandr15264415
Google DV360784983769
Data
Households 21.4 M
People 55.6 M
Devices 161.2 M

Household Income

United States (USA)United States
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform533734
Xandr15265321
Google DV360784984147
Reach
Households 21.7 M
People 56.4 M
Devices 163.6 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform533735
Xandr15265338
Google DV360784984273
Reach
Households 26.7 M
People 69.3 M
Devices 200.9 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform533736
Xandr15265363
Google DV360784984324
Reach
Households 24.2 M
People 62.8 M
Devices 182.3 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform533737
Xandr15265370
Google DV360784984279
Reach
Households 27.9 M
People 72.5 M
Devices 210.3 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform533738
Xandr15265387
Google DV360784984327
Reach
Households 22.9 M
People 59.6 M
Devices 172.9 M

Cars in Household

United States (USA)United States
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform533715
Xandr15264393
Google DV360784984096
Reach
Households 48.3 M
People 125.7 M
Devices 364.5 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform533716
Xandr15264406
Google DV360784983766
Reach
Households 39 M
People 101.5 M
Devices 294.4 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform533717
Xandr15264407
Google DV360784984186
Reach
Households 36.6 M
People 95.1 M
Devices 275.7 M

Hometype

United States (USA)United States
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform533700
Xandr15263661
Google DV360786985593
Reach
Households 49.6 M
People 128.9 M
Devices 373.9 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform533703
Xandr15263670
Google DV360786985596
Reach
Households 74.4 M
People 193.4 M
Devices 560.8 M

Lifecycle

United States (USA)United States
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform533709
Xandr15264383
Google DV360784653929
Reach
Households 23.6 M
People 61.2 M
Devices 177.6 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform533711
Xandr15264384
Google DV360784983088
Reach
Households 24.8 M
People 64.5 M
Devices 186.9 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform533712
Xandr15264385
Google DV360784983922
Reach
Households 27.3 M
People 70.9 M
Devices 205.6 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform533713
Xandr15264386
Google DV360784654058
Reach
Households 22.3 M
People 58 M
Devices 168.2 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform533714
Xandr15264391
Google DV360784984120
Reach
Households 21.1 M
People 54.8 M
Devices 158.9 M

Home Ownership

United States (USA)United States
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform533741
Xandr15265731
Google DV360786986298
Reach
Households 72.5 M
People 188.5 M
Devices 546.8 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform533742
Xandr15265730
Google DV360784984240
Reach
Households 50.8 M
People 132.1 M
Devices 383.2 M

Education

United States (USA)United States
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform533722
Xandr15264428
Google DV360786986160
Reach
Households 38.4 M
People 99.9 M
Devices 289.7 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform533723
Xandr15264429
Google DV360784654064
Reach
Households 45.9 M
People 119.2 M
Devices 345.8 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform533725
Xandr15264432
Google DV360786986166
Reach
Households 39.7 M
People 103.1 M
Devices 299.1 M

Savings

United States (USA)United States
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform533705
Xandr15264380
Google DV360784983757
Reach
Households 60.7 M
People 157.9 M
Devices 458 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform533707
Xandr15264381
Google DV360784653923
Reach
Households 37.2 M
People 96.7 M
Devices 280.4 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform533708
Xandr15264382
Google DV360784983082
Reach
Households 26 M
People 67.7 M
Devices 196.3 M

Tech Level

United States (USA)United States
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform533753
Xandr15265739
Google DV360784654340
Reach
Households 63.2 M
People 164.4 M
Devices 476.7 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform533754
Xandr15265741
Google DV360784654343
Reach
Households 25.7 M
People 66.9 M
Devices 193.9 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform533756
Xandr15265759
Google DV360786986322
Reach
Households 26.7 M
People 69.3 M
Devices 200.9 M

Neighbourhood Type

United States (USA)United States
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform533727
Xandr15264435
Google DV360786986145
Reach
Households 23.9 M
People 62 M
Devices 179.9 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform533729
Xandr15264470
Google DV360784984144
Reach
Households 38.7 M
People 100.7 M
Devices 292.1 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform533730
Xandr15264493
Google DV360784984270
Reach
Households 33.5 M
People 87 M
Devices 252.4 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform533731
Xandr15264535
Google DV360784984318
Reach
Households 27.9 M
People 72.5 M
Devices 210.3 M

Building Age

United States (USA)United States
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform533743
Xandr15265732
Google DV360784984243
Reach
Households 19.8 M
People 51.6 M
Devices 149.5 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform533744
Xandr15265734
Google DV360786986154
Reach
Households 47.1 M
People 122.5 M
Devices 355.2 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform533745
Xandr15265735
Google DV360786986265
Reach
Households 52.1 M
People 135.4 M
Devices 392.5 M

Living Space M2

United States (USA)United States
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform533746
Xandr15265736
Google DV360
Reach
Households 49.1 M
People 127.8 M
Devices 370.6 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform533747
Xandr15265737
Google DV360
Reach
Households 49.3 M
People 128.1 M
Devices 371.5 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform533748
Xandr15265738
Google DV360
Reach
Households 24.4 M
People 63.3 M
Devices 183.7 M

Business Audience

United States (USA)United States
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1767558
Xandr17046921
Google DV360784983841
Reach
Companies 3.7 M
People 9.7 M
Devices 28 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1767562
Xandr17046922
Google DV360784983919
Reach
Companies 1.1 M
People 2.9 M
Devices 8.4 M
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1767563
Xandr17046929
Google DV360784983085
Reach
Companies 248 K
People 645 K
Devices 1.9 M
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

United States (USA)United States
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1623566
XandrUse Composition
Google DV360860511236
Reach
Households 4.9 M
People 12.7 M
Devices 36.7 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1623966
XandrUse Composition
Google DV360843503307
Reach
Households 9.9 M
People 25.6 M
Devices 74.3 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1623971
XandrUse Composition
Google DV360860632324
Reach
Households 12.1 M
People 31.4 M
Devices 91.1 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1623972
XandrUse Composition
Google DV360860632330
Reach
Households 13.8 M
People 35.9 M
Devices 104.2 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1623974
XandrUse Composition
Google DV360862051917
Reach
Households 12.6 M
People 32.7 M
Devices 94.9 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1623976
XandrUse Composition
Google DV360862051923
Reach
Households 13.8 M
People 35.9 M
Devices 104 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1623977
XandrUse Composition
Google DV360862051935
Reach
Households 10 M
People 26.1 M
Devices 75.7 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1623978
XandrUse Composition
Google DV360860631565
Reach
Households 12.8 M
People 33.3 M
Devices 96.5 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1623979
XandrUse Composition
Google DV360860632378
Reach
Households 8.5 M
People 22.2 M
Devices 64.4 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1623980
XandrUse Composition
Google DV360862051968
Reach
Households 3.8 M
People 10 M
Devices 29 M

Car Services

United States (USA)United States
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1623981
XandrUse Composition
Google DV360860632381
Reach
Households 17.6 M
People 45.9 M
Devices 133 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1767563
XandrUse Composition
Google DV360860632384
Reach
Households 17.9 M
People 46.5 M
Devices 134.9 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1767563
XandrUse Composition
Google DV360860632387
Reach
Households 18.1 M
People 47.1 M
Devices 136.5 M

Banking / Financing

United States (USA)United States
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1623053
XandrUse Composition
Google DV360862051986
Reach
Households 13 M
People 33.8 M
Devices 98.1 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1623054
XandrUse Composition
Google DV360860632390
Reach
Households 15.7 M
People 40.8 M
Devices 118.3 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1623055
XandrUse Composition
Google DV360860632351
Reach
Households 14.1 M
People 36.6 M
Devices 106.2 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1623057
XandrUse Composition
Google DV360860513705
Reach
Households 10.3 M
People 26.7 M
Devices 77.5 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1623058
XandrUse Composition
Google DV360860513720
Reach
Households 12.4 M
People 32.2 M
Devices 93.4 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1623534
XandrUse Composition
Google DV360860632354
Reach
Households 10.9 M
People 28.3 M
Devices 82.1 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1623535
XandrUse Composition
Google DV360860513723
Reach
Households 2.5 M
People 6.6 M
Devices 19.2 M

Insurance

United States (USA)United States
Composition
CarsB,C
Availability (DSP)
Adform1623060
XandrUse Composition
Google DV360860632399
Reach
Households 18.2 M
People 47.4 M
Devices 137.5 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1623061
XandrUse Composition
Google DV360860632357
Reach
Households 38.4 M
People 99.9 M
Devices 289.7 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1623062
XandrUse Composition
Google DV360860513744
Reach
Households 21 M
People 54.7 M
Devices 158.6 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1623063
XandrUse Composition
Google DV360860632414
Reach
Households 16.5 M
People 43 M
Devices 124.8 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1623064
XandrUse Composition
Google DV360860632408
Reach
Households 18.3 M
People 47.7 M
Devices 138.2 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1623066
XandrUse Composition
Google DV360860513765
Reach
Households 19.8 M
People 51.6 M
Devices 149.5 M

Real Estate Trading

United States (USA)United States
Composition
LifecycleA,B
Availability (DSP)
Adform1623071
XandrUse Composition
Google DV360860513753
Reach
Households 13 M
People 33.9 M
Devices 98.2 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1623074
XandrUse Composition
Google DV360862052028
Reach
Households 10.8 M
People 28.2 M
Devices 81.8 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1623076
XandrUse Composition
Google DV360862052010
Reach
Households 21.1 M
People 54.8 M
Devices 158.9 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1623078
XandrUse Composition
Google DV360862052034
Reach
Households 15.4 M
People 40.2 M
Devices 116.5 M

Home Renovation

United States (USA)United States
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1623080
XandrUse Composition
Google DV360860513714
Reach
Households 20.1 M
People 52.2 M
Devices 151.5 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1623083
XandrUse Composition
Google DV360862052040
Reach
Households 12.3 M
People 32.1 M
Devices 93.1 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1623086
XandrUse Composition
Google DV360862052013
Reach
Households 13.1 M
People 34 M
Devices 98.5 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1623088
XandrUse Composition
Google DV360860513795
Reach
Households 12.6 M
People 32.9 M
Devices 95.3 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1623090
XandrUse Composition
Google DV360862052016
Reach
Households 11.2 M
People 29 M
Devices 84.1 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1627721
XandrUse Composition
Google DV360860513717
Reach
Households 14.6 M
People 37.9 M
Devices 109.9 M

Restaurants

United States (USA)United States
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1623093
XandrUse Composition
Google DV360860632447
Reach
Households 13.3 M
People 34.7 M
Devices 100.6 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1623127
XandrUse Composition
Google DV360860513816
Reach
Households 16.8 M
People 43.8 M
Devices 126.9 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1623129
XandrUse Composition
Google DV360860632456
Reach
Households 32.2 M
People 83.8 M
Devices 243 M

Telecommunication

United States (USA)United States
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1623139
XandrUse Composition
Google DV360860513810
Reach
Households 22.1 M
People 57.5 M
Devices 166.6 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1623143
XandrUse Composition
Google DV360860513813
Reach
Households 22.1 M
People 57.5 M
Devices 166.6 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1623146
XandrUse Composition
Google DV360862052043
Reach
Households 15.7 M
People 40.7 M
Devices 118.1 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1623150
XandrUse Composition
Google DV360860513822
Reach
Households 15.8 M
People 41.2 M
Devices 119.4 M

Children Articles

United States (USA)United States
Composition
ChildrenB,C
Availability (DSP)
Adform1623154
XandrUse Composition
Google DV360860513825
Reach
Households 22.1 M
People 57.5 M
Devices 166.6 M

Culture & Entertainment

United States (USA)United States
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1623155
XandrUse Composition
Google DV360860513780
Reach
Households 14.3 M
People 37.3 M
Devices 108 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1623156
XandrUse Composition
Google DV360860632495
Reach
Households 12.7 M
People 33 M
Devices 95.8 M
Composition
LifecycleA,B
Availability (DSP)
Adform1623157
XandrUse Composition
Google DV360860632480
Reach
Households 13 M
People 33.9 M
Devices 98.2 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1623158
XandrUse Composition
Google DV360860632519
Reach
Households 14.8 M
People 38.4 M
Devices 111.5 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1623162
XandrUse Composition
Google DV360860632522
Reach
Households 14.9 M
People 38.7 M
Devices 112.2 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1623163
XandrUse Composition
Google DV360860632525
Reach
Households 18.5 M
People 48.2 M
Devices 139.7 M

Travel & Vacation

United States (USA)United States
Composition
Tech LevelB,C
Availability (DSP)
Adform1623171
XandrUse Composition
Google DV360860632498
Reach
Households 23.5 M
People 61.1 M
Devices 177.1 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1623171
XandrUse Composition
Google DV360860632531
Reach
Households 11.3 M
People 29.3 M
Devices 85.1 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1623172
XandrUse Composition
Google DV360860632537
Reach
Households 12.2 M
People 31.7 M
Devices 92 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1623181
XandrUse Composition
Google DV360862052076
Reach
Households 11.2 M
People 29 M
Devices 84.2 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1623184
XandrUse Composition
Google DV360862052085
Reach
Households 10.1 M
People 26.4 M
Devices 76.5 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1623185
XandrUse Composition
Google DV360860632549
Reach
Households 15.4 M
People 40 M
Devices 115.9 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1623186
XandrUse Composition
Google DV360860632555
Reach
Households 11.2 M
People 29 M
Devices 84.1 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1623536
XandrUse Composition
Google DV360860513870
Reach
Households 13.4 M
People 34.7 M
Devices 100.8 M

Computer Games

United States (USA)United States
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1623187
XandrUse Composition
Google DV360860513873
Reach
Households 14.4 M
People 37.4 M
Devices 108.5 M

Betting Online

United States (USA)United States
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1623188
XandrUse Composition
Google DV360862052091
Reach
Households 19.8 M
People 51.6 M
Devices 149.5 M

Electronics

United States (USA)United States
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1623487
XandrUse Composition
Google DV360860513876
Reach
Households 17.9 M
People 46.6 M
Devices 135.2 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1623488
XandrUse Composition
Google DV360862052094
Reach
Households 20.8 M
People 54.1 M
Devices 157 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1623489
XandrUse Composition
Google DV360860513738
Reach
Households 21.1 M
People 54.8 M
Devices 158.9 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1623537
XandrUse Composition
Google DV360862052100
Reach
Households 14.3 M
People 37.1 M
Devices 107.7 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1623539
XandrUse Composition
Google DV360862052142
Reach
Households 28.5 M
People 74.1 M
Devices 215 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1623540
XandrUse Composition
Google DV360860513879
Reach
Households 14.1 M
People 36.5 M
Devices 106 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1623541
XandrUse Composition
Google DV360862052151
Reach
Households 18.7 M
People 48.6 M
Devices 141 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1627739
XandrUse Composition
Google DV360860513894
Reach
Households 14.1 M
People 36.5 M
Devices 106 M

Fast-Moving Consumer Good (FMCG)

United States (USA)United States
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1623542
XandrUse Composition
Google DV360862052160
Reach
Households 17.8 M
People 46.4 M
Devices 134.5 M
Composition
LifecycleA,B
Availability (DSP)
Adform1623543
XandrUse Composition
Google DV360860513903
Reach
Households 13.2 M
People 34.4 M
Devices 99.8 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1623544
XandrUse Composition
Google DV360860513906
Reach
Households 17.7 M
People 45.9 M
Devices 133.1 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1623545
XandrUse Composition
Google DV360862052172
Reach
Households 16.5 M
People 43 M
Devices 124.6 M
Composition
LifecycleB,C
Availability (DSP)
Adform1623546
XandrUse Composition
Google DV360860513915
Reach
Households 12.3 M
People 32 M
Devices 92.8 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1623547
XandrUse Composition
Google DV360862052184
Reach
Households 11 M
People 28.6 M
Devices 82.8 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1623548
XandrUse Composition
Google DV360862052187
Reach
Households 11.5 M
People 29.9 M
Devices 86.7 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1623549
XandrUse Composition
Google DV360862052190
Reach
Households 9.5 M
People 24.8 M
Devices 71.9 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360860632570
Reach
Households 9.5 M
People 24.8 M
Devices 71.9 M

Personal Hygiene

United States (USA)United States
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1624019
XandrUse Composition
Google DV360862052178
Reach
Households 12.1 M
People 31.6 M
Devices 91.6 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1624020
XandrUse Composition
Google DV360860632585
Reach
Households 13.7 M
People 35.7 M
Devices 103.7 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1624021
XandrUse Composition
Google DV360860632606
Reach
Households 8.9 M
People 23.2 M
Devices 67.4 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1627737
XandrUse Composition
Google DV360860632591
Reach
Households 17.4 M
People 45.2 M
Devices 131.2 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1627738
XandrUse Composition
Google DV360862052205
Reach
Households 13.8 M
People 35.8 M
Devices 103.7 M

Lifestyle

United States (USA)United States
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1623986
XandrUse Composition
Google DV360860632615
Reach
Households 9 M
People 23.4 M
Devices 67.9 M
Composition
EducationA,B
Availability (DSP)
Adform1623987
XandrUse Composition
Google DV360862052211
Reach
Households 19.6 M
People 51.1 M
Devices 148.1 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1623989
XandrUse Composition
Google DV360860632573
Reach
Households 20.6 M
People 53.6 M
Devices 155.4 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1623990
XandrUse Composition
Google DV360862052118
Reach
Households 12.5 M
People 32.4 M
Devices 93.9 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1623991
XandrUse Composition
Google DV360860513972
Reach
Households 17.3 M
People 45.1 M
Devices 130.7 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1623992
XandrUse Composition
Google DV360860513957
Reach
Households 12 M
People 31.2 M
Devices 90.5 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1627714
XandrUse Composition
Google DV360860632621
Reach
Households 15.7 M
People 40.9 M
Devices 118.6 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1627716
XandrUse Composition
Google DV360860632624
Reach
Households 7.7 M
People 20.1 M
Devices 58.3 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1627718
XandrUse Composition
Google DV360860632633
Reach
Households 10.9 M
People 28.2 M
Devices 81.9 M

Buying Power

United States (USA)United States
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1623963
XandrUse Composition
Google DV360860513966
Reach
Households 13.6 M
People 35.4 M
Devices 102.7 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1623962
XandrUse Composition
Google DV360860513963
Reach
Households 8.7 M
People 22.6 M
Devices 65.6 M

Home Security

United States (USA)United States
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1623985
XandrUse Composition
Google DV360860513969
Reach
Households 22.3 M
People 58 M
Devices 168.2 M

Pharmaceuticals

United States (USA)United States
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1624023
XandrUse Composition
Google DV360860632651
Reach
Households 13.1 M
People 34 M
Devices 98.7 M
Composition
LifecycleA,B
Availability (DSP)
Adform1624024
XandrUse Composition
Google DV360862052232
Reach
Households 13.2 M
People 34.4 M
Devices 99.8 M
Composition
LifecycleD,E
Availability (DSP)
Adform1624026
XandrUse Composition
Google DV360860514005
Reach
Households 15.2 M
People 39.6 M
Devices 115 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1624030
XandrUse Composition
Google DV360860514008
Reach
Households 19.1 M
People 49.7 M
Devices 144 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1624033
XandrUse Composition
Google DV360862052259
Reach
Households 12.7 M
People 33 M
Devices 95.8 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1624035
XandrUse Composition
Google DV360860514029
Reach
Households 13.6 M
People 35.3 M
Devices 102.3 M
Composition
LifecycleD,E
Availability (DSP)
Adform1627354
XandrUse Composition
Google DV360860632660
Reach
Households 11.2 M
People 29.1 M
Devices 84.3 M

Occasions & Presents

United States (USA)United States
Composition
LifecycleA,B,C
Availability (DSP)
Adform1623995
XandrUse Composition
Google DV360862052271
Reach
Households 17.7 M
People 46.1 M
Devices 133.7 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1623996
XandrUse Composition
Google DV360860632690
Reach
Households 12.8 M
People 33.4 M
Devices 96.7 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1623997
XandrUse Composition
Google DV360860632696
Reach
Households 12.6 M
People 32.8 M
Devices 95.2 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1623998
XandrUse Composition
Google DV360862052307
Reach
Households 13.6 M
People 35.5 M
Devices 102.8 M
Composition
LifecycleA,B
Availability (DSP)
Adform1623999
XandrUse Composition
Google DV360862052295
Reach
Households 13.2 M
People 34.3 M
Devices 99.5 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1624000
XandrUse Composition
Google DV360860514023
Reach
Households 22.9 M
People 59.6 M
Devices 172.7 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1624002
XandrUse Composition
Google DV360860632732
Reach
Households 20.5 M
People 53.2 M
Devices 154.3 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1624004
XandrUse Composition
Google DV360860632735
Reach
Households 18.5 M
People 48.1 M
Devices 139.6 M

Recruitment & Career

United States (USA)United States
Composition
Business AudienceB,C
Availability (DSP)
Adform1768428
XandrUse Composition
Google DV360862052370
Reach
Households 18.6 M
People 48.3 M
Devices 140.2 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1624036
XandrUse Composition
Google DV360862052349
Reach
Households 10.3 M
People 26.7 M
Devices 77.6 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1624037
XandrUse Composition
Google DV360862052376
Reach
Households 24.6 M
People 64 M
Devices 185.5 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1624038
XandrUse Composition
Google DV360860514143
Reach
Households 11.7 M
People 30.3 M
Devices 87.9 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1624040
XandrUse Composition
Google DV360860514158
Reach
Households 27 M
People 70.1 M
Devices 203.3 M

Political Themes

United States (USA)United States
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1624041
XandrUse Composition
Google DV360860514149
Reach
Households 38.4 M
People 99.9 M
Devices 289.7 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1624042
XandrUse Composition
Google DV360860632813
Reach
Households 23.6 M
People 61.2 M
Devices 177.6 M
Composition
EducationB,C
Availability (DSP)
Adform1624043
XandrUse Composition
Google DV360860632822
Reach
Households 18.9 M
People 49 M
Devices 142.2 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1624044
XandrUse Composition
Google DV360860632819
Reach
Households 33.5 M
People 87 M
Devices 252.4 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1624045
XandrUse Composition
Google DV360862052406
Reach
Households 32.2 M
People 83.8 M
Devices 243 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1624046
XandrUse Composition
Google DV360862052409
Reach
Households 26 M
People 67.7 M
Devices 196.3 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1624047
XandrUse Composition
Google DV360860514179
Reach
Households 23.1 M
People 59.9 M
Devices 173.8 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1624048
XandrUse Composition
Google DV360862052415
Reach
Households 15.8 M
People 41.2 M
Devices 119.4 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1624049
XandrUse Composition
Google DV360862052418
Reach
Households 11.2 M
People 29.2 M
Devices 84.8 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1624050
XandrUse Composition
Google DV360860514185
Reach
Households 23.8 M
People 61.8 M
Devices 179.4 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform
XandrUse Composition
Google DV360860514188
Reach
Households 13.8 M
People 35.9 M
Devices 104.1 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360860632837
Reach
Households 15.2 M
People 39.6 M
Devices 115 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1624051
XandrUse Composition
Google DV360860632840
Reach
Households 9.9 M
People 25.8 M
Devices 74.8 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1624053
XandrUse Composition
Google DV360862052424
Reach
Households 26.5 M
People 69 M
Devices 200 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1624054
XandrUse Composition
Google DV360862052427
Reach
Households 31 M
People 80.7 M
Devices 233.9 M

Fashion & Shopping

United States (USA)United States
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1623993
XandrUse Composition
Google DV360862052430
Reach
Households 10.9 M
People 28.4 M
Devices 82.3 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1627731
XandrUse Composition
Google DV360860514194
Reach
Households 33.9 M
People 88.2 M
Devices 255.8 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1627732
XandrUse Composition
Google DV360860514200
Reach
Households 12.3 M
People 31.9 M
Devices 92.6 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1627734
XandrUse Composition
Google DV360860514236
Reach
Households 33 M
People 85.9 M
Devices 249.2 M

Christmas & Winter

United States (USA)United States
Composition
LifecycleA,B
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1624009
XandrUse Composition
Google DV360Use Composition
Reach
Households 15.3 M
People 39.7 M
Devices 115.2 M
Composition
LifecycleA,B
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1760228
XandrUse Composition
Google DV360Use Composition
Reach
Households 18.7 M
People 48.6 M
Devices 140.9 M
Composition
Children in HouseholdB,C
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1624014
XandrUse Composition
Google DV360Use Composition
Reach
Households 21.3 M
People 55.4 M
Devices 160.6 M
Composition
Children in HouseholdB,C
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1624013
XandrUse Composition
Google DV360Use Composition
Reach
Households 24.7 M
People 64.1 M
Devices 186 M
Composition
LifecycleD,E
Household IncomeD,E
Tech LevelA,B
Availability (DSP)
Adform1624016
XandrUse Composition
Google DV360Use Composition
Reach
Households 16.3 M
People 42.3 M
Devices 122.5 M
Composition
LifecycleD,E
Household IncomeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1624015
XandrUse Composition
Google DV360Use Composition
Reach
Households 18.5 M
People 48.1 M
Devices 139.4 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1725813
XandrUse Composition
Google DV360Use Composition
Reach
Households 17.4 M
People 45.2 M
Devices 131.2 M
Composition
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1725816
XandrUse Composition
Google DV360Use Composition
Reach
Households 19.9 M
People 51.8 M
Devices 150.1 M
Composition
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1725830
XandrUse Composition
Google DV360Use Composition
Reach
Households 23.3 M
People 60.7 M
Devices 175.9 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1725837
XandrUse Composition
Google DV360Use Composition
Reach
Households 24.7 M
People 64.2 M
Devices 186.1 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Household IncomeB,C,D,E
LifecycleA,B,C
Availability (DSP)
Adform1725855
XandrUse Composition
Google DV360Use Composition
Reach
Households 28.9 M
People 75.2 M
Devices 218.1 M
Composition
HometypeB
Neighbourhood TypeA,B
Availability (DSP)
Adform1725931
XandrUse Composition
Google DV360Use Composition
Reach
Households 39.1 M
People 101.6 M
Devices 294.5 M
Composition
HometypeA
Neighbourhood TypeC,D
Availability (DSP)
Adform1725946
XandrUse Composition
Google DV360Use Composition
Reach
Households 37.1 M
People 96.4 M
Devices 279.5 M
Composition
Household IncomeC,D,E
Neighbourhood TypeD
Tech LevelC
Availability (DSP)
Adform1725955
XandrUse Composition
Google DV360Use Composition
Reach
Households 27.7 M
People 71.9 M
Devices 208.6 M
Composition
SavingsB,C
Neighbourhood TypeC,D
Tech LevelC
Availability (DSP)
Adform1726144
XandrUse Composition
Google DV360Use Composition
Reach
Households 21.2 M
People 55.2 M
Devices 160.1 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform1726174
XandrUse Composition
Google DV360Use Composition
Reach
Households 16.6 M
People 43.3 M
Devices 125.5 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform1726190
XandrUse Composition
Google DV360Use Composition
Reach
Households 13.7 M
People 35.7 M
Devices 103.5 M
Composition
Cars in HouseholdC
Availability (DSP)
Adform1726180
XandrUse Composition
Google DV360Use Composition
Reach
Households 41.4 M
People 107.7 M
Devices 312.4 M
D

Custom Audience

Audiences made to fit your specific targeting needs.

A Digiseg Custom Audience is an audience based on your specifications. You brief Digiseg's data scientists, and a few hours later, you receive a custom audience that meets all your requirements. The price for custom audiences is the same as Core- and Composite Audiences, but the performance is second to none. A Digiseg Custom Audience is your easy way to optimal performance - Guaranteed.
Why Digiseg Custom Audience?
  • No Extra Cost
  • Full Reach on Safari and IOS
  • Best Precision
  • Cookie Free

Order a Custom Audience

Fill out this form to request a Custom Audience.

  • Contact Information

  • Campaign Information

    Describe your campaign, in what country, on what DSP's and when you plan to run the campaign.
  • Date Format: DD slash MM slash YYYY
  • Pipedrive Product IID
  • Pipedrive Product Quantity

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