Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free
  • Free of Personal Data

Children in Household

United States (USA)United States
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform533718
AppNexus15264408
Google DV360784984189
Reach
Households 79 M
People 205.5 M
Devices 595.9 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform533720
AppNexus15264409
Google DV360784984126
Data
Households 28.5 M
People 74 M
Devices 214.6 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform533721
AppNexus15264415
Google DV360784983769
Data
Households 23.1 M
People 60.1 M
Devices 174.2 M

Household Income

United States (USA)United States
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform533734
AppNexus15265321
Google DV360784984147
Reach
Households 23.4 M
People 61 M
Devices 176.8 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform533735
AppNexus15265338
Google DV360784984273
Reach
Households 28.8 M
People 74.9 M
Devices 217.2 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform533736
AppNexus15265363
Google DV360784984324
Reach
Households 26.1 M
People 67.9 M
Devices 197 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform533737
AppNexus15265370
Google DV360784984279
Reach
Households 30.1 M
People 78.4 M
Devices 227.3 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform533738
AppNexus15265387
Google DV360784984327
Reach
Households 24.8 M
People 64.4 M
Devices 186.9 M

Cars in Household

United States (USA)United States
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform533715
AppNexus15264393
Google DV360784984096
Reach
Households 52.2 M
People 135.8 M
Devices 393.9 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform533716
AppNexus15264406
Google DV360784983766
Reach
Households 42.2 M
People 109.7 M
Devices 318.2 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform533717
AppNexus15264407
Google DV360784984186
Reach
Households 39.5 M
People 102.7 M
Devices 298 M

Hometype

United States (USA)United States
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform533700
AppNexus15263661
Google DV360786985593
Reach
Households 53.6 M
People 139.3 M
Devices 404 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform533703
AppNexus15263670
Google DV360786985596
Reach
Households 80.4 M
People 209 M
Devices 606 M

Lifecycle

United States (USA)United States
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform533709
AppNexus15264383
Google DV360784653929
Reach
Households 25.5 M
People 66.2 M
Devices 191.9 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform533711
AppNexus15264384
Google DV360784983088
Reach
Households 26.8 M
People 69.7 M
Devices 202 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform533712
AppNexus15264385
Google DV360784983922
Reach
Households 29.5 M
People 76.6 M
Devices 222.2 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform533713
AppNexus15264386
Google DV360784654058
Reach
Households 24.1 M
People 62.7 M
Devices 181.8 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform533714
AppNexus15264391
Google DV360784984120
Reach
Households 22.8 M
People 59.2 M
Devices 171.7 M

Home Ownership

United States (USA)United States
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform533741
AppNexus15265731
Google DV360786986298
Reach
Households 78.4 M
People 203.7 M
Devices 590.9 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform533742
AppNexus15265730
Google DV360784984240
Reach
Households 54.9 M
People 142.8 M
Devices 414.1 M

Education

United States (USA)United States
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform533722
AppNexus15264428
Google DV360786986160
Reach
Households 41.5 M
People 108 M
Devices 313.1 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform533723
AppNexus15264429
Google DV360784654064
Reach
Households 49.6 M
People 128.9 M
Devices 373.7 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform533725
AppNexus15264432
Google DV360786986166
Reach
Households 42.9 M
People 111.5 M
Devices 323.2 M

Savings

United States (USA)United States
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform533705
AppNexus15264380
Google DV360784983757
Reach
Households 65.6 M
People 170.7 M
Devices 494.9 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform533707
AppNexus15264381
Google DV360784653923
Reach
Households 40.2 M
People 104.5 M
Devices 303 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform533708
AppNexus15264382
Google DV360784983082
Reach
Households 28.1 M
People 73.1 M
Devices 212.1 M

Tech Level

United States (USA)United States
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform533753
AppNexus15265739
Google DV360784654340
Reach
Households 68.3 M
People 177.6 M
Devices 515.1 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform533754
AppNexus15265741
Google DV360784654343
Reach
Households 27.8 M
People 72.3 M
Devices 209.6 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform533756
AppNexus15265759
Google DV360786986322
Reach
Households 28.8 M
People 74.9 M
Devices 217.2 M

Neighbourhood Type

United States (USA)United States
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform533727
AppNexus15264435
Google DV360786986145
Reach
Households 25.8 M
People 67 M
Devices 194.4 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform533729
AppNexus15264470
Google DV360784984144
Reach
Households 41.9 M
People 108.8 M
Devices 315.6 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform533730
AppNexus15264493
Google DV360784984270
Reach
Households 36.2 M
People 94 M
Devices 272.7 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform533731
AppNexus15264535
Google DV360784984318
Reach
Households 30.1 M
People 78.4 M
Devices 227.3 M

Building Age

United States (USA)United States
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform533743
AppNexus15265732
Google DV360784984243
Reach
Households 21.4 M
People 55.7 M
Devices 161.6 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform533744
AppNexus15265734
Google DV360786986154
Reach
Households 50.9 M
People 132.3 M
Devices 383.8 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform533745
AppNexus15265735
Google DV360786986265
Reach
Households 56.3 M
People 146.3 M
Devices 424.2 M

Living Space M2

United States (USA)United States
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform533746
AppNexus15265736
Google DV360
Reach
Households 53.1 M
People 138.1 M
Devices 400.5 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform533747
AppNexus15265737
Google DV360
Reach
Households 53.2 M
People 138.4 M
Devices 401.5 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform533748
AppNexus15265738
Google DV360
Reach
Households 26.3 M
People 68.4 M
Devices 198.5 M

Business Audience

United States (USA)United States
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform
AppNexus17046921
Google DV360784983841
Reach
Companies 4 M
People 10.4 M
Devices 30.3 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform
AppNexus17046922
Google DV360784983919
Reach
Companies 1.2 M
People 3.1 M
Devices 9.1 M
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform
AppNexus17046929
Google DV360784983085
Reach
Companies 268 K
People 697 K
Devices 2 M
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Best Precision
  • Great Reach
  • Cookie Free
  • Free of Personal Data

Car Classes

United States (USA)United States
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1623566
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5.3 M
People 13.7 M
Devices 39.7 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1623966
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 10.6 M
People 27.7 M
Devices 80.3 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1623971
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 13.1 M
People 34 M
Devices 98.5 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1623972
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.9 M
People 38.8 M
Devices 112.6 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1623974
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 13.6 M
People 35.4 M
Devices 102.5 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1623976
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.9 M
People 38.8 M
Devices 112.4 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1623977
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 10.9 M
People 28.2 M
Devices 81.8 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1623978
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 13.8 M
People 36 M
Devices 104.3 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1623979
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 9.2 M
People 24 M
Devices 69.6 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1623980
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.2 M
People 10.8 M
Devices 31.3 M

Car Services

United States (USA)United States
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1623981
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 19.1 M
People 49.6 M
Devices 143.7 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform
AppNexus17046929
Google DV360784983085
Reach
Households 19.3 M
People 50.3 M
Devices 145.7 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform
AppNexus17046929
Google DV360784983085
Reach
Households 19.6 M
People 50.9 M
Devices 147.5 M

Banking / Financing

United States (USA)United States
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1623053
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.1 M
People 36.6 M
Devices 106.1 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1623054
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 17 M
People 44.1 M
Devices 127.9 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1623055
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 15.2 M
People 39.6 M
Devices 114.7 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1623057
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 11.1 M
People 28.9 M
Devices 83.7 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1623058
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 13.4 M
People 34.8 M
Devices 100.9 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1623534
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 11.8 M
People 30.6 M
Devices 88.7 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1623535
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 7.1 M
Devices 20.7 M

Insurance

United States (USA)United States
Composition
CarsB,C
Availability (DSP)
Adform1623060
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 19.7 M
People 51.2 M
Devices 148.6 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1623061
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 41.5 M
People 108 M
Devices 313.1 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1623062
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 22.7 M
People 59.1 M
Devices 171.4 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1623063
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 17.9 M
People 46.5 M
Devices 134.8 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1623064
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 19.8 M
People 51.5 M
Devices 149.4 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1623066
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 21.4 M
People 55.7 M
Devices 161.6 M

Real Estate Trading

United States (USA)United States
Composition
LifecycleA,B
Availability (DSP)
Adform1623071
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.1 M
People 36.6 M
Devices 106.2 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1623074
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 11.7 M
People 30.5 M
Devices 88.4 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1623076
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 22.8 M
People 59.2 M
Devices 171.7 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1623078
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 16.7 M
People 43.4 M
Devices 125.9 M

Home Renovation

United States (USA)United States
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1623080
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 21.7 M
People 56.5 M
Devices 163.7 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1623083
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 13.3 M
People 34.7 M
Devices 100.6 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1623086
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.1 M
People 36.7 M
Devices 106.5 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1623088
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 13.7 M
People 35.5 M
Devices 103 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1623090
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 12.1 M
People 31.3 M
Devices 90.9 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1627721
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 15.8 M
People 41 M
Devices 118.8 M

Restaurants

United States (USA)United States
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1623093
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.4 M
People 37.5 M
Devices 108.7 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1623127
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 18.2 M
People 47.3 M
Devices 137.2 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1623129
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 34.8 M
People 90.6 M
Devices 262.6 M

Telecommunication

United States (USA)United States
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1623139
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 23.9 M
People 62.1 M
Devices 180.1 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1623143
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 23.9 M
People 62.1 M
Devices 180.1 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1623146
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 16.9 M
People 44 M
Devices 127.7 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1623150
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 17.1 M
People 44.5 M
Devices 129.1 M

Children Articles

United States (USA)United States
Composition
ChildrenB,C
Availability (DSP)
Adform1623154
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 23.9 M
People 62.1 M
Devices 180.1 M

Culture & Entertainment

United States (USA)United States
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1623155
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 15.5 M
People 40.3 M
Devices 116.8 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1623156
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 13.7 M
People 35.7 M
Devices 103.5 M
Composition
LifecycleA,B
Availability (DSP)
Adform1623157
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.1 M
People 36.6 M
Devices 106.2 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1623158
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 16 M
People 41.6 M
Devices 120.5 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1623162
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 16.1 M
People 41.8 M
Devices 121.2 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1623163
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 20 M
People 52.1 M
Devices 151 M

Travel & Vacation

United States (USA)United States
Composition
Tech LevelB,C
Availability (DSP)
Adform1623171
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 25.4 M
People 66 M
Devices 191.4 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1623171
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 12.2 M
People 31.7 M
Devices 91.9 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1623172
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 13.2 M
People 34.3 M
Devices 99.4 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1623181
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 12.1 M
People 31.4 M
Devices 91 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1623184
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 11 M
People 28.5 M
Devices 82.6 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1623185
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 16.6 M
People 43.2 M
Devices 125.2 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1623186
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 12.1 M
People 31.3 M
Devices 90.9 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1623536
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.4 M
People 37.5 M
Devices 108.9 M

Computer Games

United States (USA)United States
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1623187
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 15.6 M
People 40.4 M
Devices 117.3 M

Betting Online

United States (USA)United States
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1623188
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 21.4 M
People 55.7 M
Devices 161.6 M

Electronics

United States (USA)United States
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1623487
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 19.4 M
People 50.4 M
Devices 146.2 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1623488
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 22.5 M
People 58.5 M
Devices 169.7 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1623489
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 22.8 M
People 59.2 M
Devices 171.7 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1623537
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 15.4 M
People 40.1 M
Devices 116.4 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1623539
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 30.8 M
People 80.1 M
Devices 232.3 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1623540
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 15.2 M
People 39.5 M
Devices 114.5 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1623541
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 20.2 M
People 52.6 M
Devices 152.4 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1627739
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 15.2 M
People 39.5 M
Devices 114.5 M

Fast-Moving Consumer Good (FMCG)

United States (USA)United States
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1623542
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 19.3 M
People 50.1 M
Devices 145.3 M
Composition
LifecycleA,B
Availability (DSP)
Adform1623543
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.3 M
People 37.2 M
Devices 107.9 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1623544
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 19.1 M
People 49.6 M
Devices 143.8 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1623545
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 17.9 M
People 46.4 M
Devices 134.6 M
Composition
LifecycleB,C
Availability (DSP)
Adform1623546
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 13.3 M
People 34.6 M
Devices 100.3 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1623547
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 11.9 M
People 30.9 M
Devices 89.5 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1623548
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 12.4 M
People 32.3 M
Devices 93.7 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1623549
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 10.3 M
People 26.8 M
Devices 77.7 M

Personal Hygiene

United States (USA)United States
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1624019
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 13.1 M
People 34.1 M
Devices 99 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1624020
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.9 M
People 38.6 M
Devices 112 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1624021
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 9.7 M
People 25.1 M
Devices 72.8 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1627737
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 18.8 M
People 48.9 M
Devices 141.8 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1627738
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.9 M
People 38.7 M
Devices 112.1 M

Lifestyle

United States (USA)United States
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1623986
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 9.7 M
People 25.3 M
Devices 73.3 M
Composition
EducationA,B
Availability (DSP)
Adform1623987
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 21.2 M
People 55.2 M
Devices 160.1 M
Composition
LifecycleA,B,C,D
Household IncomeB,C,D,E
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 21.9 M
People 57 M
Devices 165.4 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1623989
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 22.3 M
People 57.9 M
Devices 168 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1623990
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 13.5 M
People 35 M
Devices 101.5 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1623991
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 18.7 M
People 48.7 M
Devices 141.2 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1623992
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 13 M
People 33.7 M
Devices 97.8 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1627714
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 17 M
People 44.2 M
Devices 128.2 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1627716
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 8.4 M
People 21.7 M
Devices 63 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1627718
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 11.7 M
People 30.5 M
Devices 88.5 M

Buying Power

United States (USA)United States
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1623963
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.7 M
People 38.3 M
Devices 111 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1623962
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 9.4 M
People 24.4 M
Devices 70.9 M

Home Security

United States (USA)United States
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1623985
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 24.1 M
People 62.7 M
Devices 181.8 M

Pharmaceuticals

United States (USA)United States
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1624023
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.1 M
People 36.8 M
Devices 106.7 M
Composition
LifecycleA,B
Availability (DSP)
Adform1624024
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.3 M
People 37.2 M
Devices 107.9 M
Composition
LifecycleD,E
Availability (DSP)
Adform1624026
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 16.5 M
People 42.8 M
Devices 124.2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1624030
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 20.6 M
People 53.7 M
Devices 155.6 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1624033
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 13.7 M
People 35.7 M
Devices 103.5 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1624035
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.7 M
People 38.1 M
Devices 110.6 M
Composition
LifecycleD,E
Availability (DSP)
Adform1627354
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 12.1 M
People 31.4 M
Devices 91.1 M

Occasions & Presents

United States (USA)United States
Composition
LifecycleA,B,C
Availability (DSP)
Adform1623995
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 19.2 M
People 49.8 M
Devices 144.5 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1623996
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 13.9 M
People 36 M
Devices 104.5 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1623997
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 13.7 M
People 35.5 M
Devices 102.9 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1623998
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.7 M
People 38.3 M
Devices 111.1 M
Composition
LifecycleA,B
Availability (DSP)
Adform1623999
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.3 M
People 37.1 M
Devices 107.6 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1624000
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 24.8 M
People 64.4 M
Devices 186.7 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 21.7 M
People 56.4 M
Devices 163.6 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1624002
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 22.1 M
People 57.5 M
Devices 166.8 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1624004
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 20 M
People 52 M
Devices 150.9 M

Recruitment & Career

United States (USA)United States
Composition
Business AudienceB,C
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 20.1 M
People 52.2 M
Devices 151.5 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1624036
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 11.1 M
People 28.9 M
Devices 83.8 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1624037
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 26.6 M
People 69.1 M
Devices 200.5 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1624038
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 12.6 M
People 32.7 M
Devices 94.9 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1624040
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 29.1 M
People 75.8 M
Devices 219.7 M

Political Themes

United States (USA)United States
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1624041
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 41.5 M
People 108 M
Devices 313.1 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1624042
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 25.5 M
People 66.2 M
Devices 191.9 M
Composition
EducationB,C
Availability (DSP)
Adform1624043
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 20.4 M
People 53 M
Devices 153.6 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1624044
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 36.2 M
People 94 M
Devices 272.7 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1624045
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 34.8 M
People 90.6 M
Devices 262.6 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1624046
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 28.1 M
People 73.1 M
Devices 212.1 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1624047
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 24.9 M
People 64.8 M
Devices 187.9 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1624048
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 17.1 M
People 44.5 M
Devices 129.1 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1624049
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 12.1 M
People 31.6 M
Devices 91.6 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1624050
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 25.7 M
People 66.8 M
Devices 193.8 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 14.9 M
People 38.8 M
Devices 112.5 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 16.5 M
People 42.8 M
Devices 124.2 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1624051
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 10.7 M
People 27.9 M
Devices 80.8 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1624053
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 28.7 M
People 74.5 M
Devices 216.1 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1624054
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 33.5 M
People 87.2 M
Devices 252.8 M

Fashion & Shopping

United States (USA)United States
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1623993
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 11.8 M
People 30.7 M
Devices 89 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1627731
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 18.8 M
People 48.9 M
Devices 141.9 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1627732
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 15.1 M
People 39.4 M
Devices 114.1 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1627734
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 28.3 M
People 73.5 M
Devices 213.1 M

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