Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighbourhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighbourhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

United Kingdom United Kingdom
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform 445381
Xandr 15264408
Google DV360 784984189
Reach
Households 15.6 M
People 32.8 M
Devices 111.5 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform 445388
Xandr 15264409
Google DV360 784984126
Data
Households 5.6 M
People 11.8 M
Devices 40.2 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform 445109
Xandr 15264415
Google DV360 784983769
Data
Households 4.6 M
People 9.6 M
Devices 32.6 M

Household Income

United Kingdom United Kingdom
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform 445526
Xandr 15265321
Google DV360 784984147
Reach
Households 4.6 M
People 9.7 M
Devices 33.1 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform 445531
Xandr 15265338
Google DV360 784984273
Reach
Households 5.7 M
People 12 M
Devices 40.6 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform 445539
Xandr 15265363
Google DV360 784984324
Reach
Households 5.2 M
People 10.8 M
Devices 36.9 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform 445542
Xandr 15265370
Google DV360 784984279
Reach
Households 6 M
People 12.5 M
Devices 42.5 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform 445544
Xandr 15265387
Google DV360 784984327
Reach
Households 4.9 M
People 10.3 M
Devices 35 M

Cars in Household

United Kingdom United Kingdom
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform 445329
Xandr 15264393
Google DV360 784984096
Reach
Households 10.3 M
People 21.7 M
Devices 73.7 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform 445330
Xandr 15264406
Google DV360 784983766
Reach
Households 8.3 M
People 17.5 M
Devices 59.5 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform 445331
Xandr 15264407
Google DV360 784984186
Reach
Households 7.8 M
People 16.4 M
Devices 55.8 M

Hometype

United Kingdom United Kingdom
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform 445203
Xandr 15263661
Google DV360 786985593
Reach
Households 10.6 M
People 22.2 M
Devices 75.6 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform 445206
Xandr 15263670
Google DV360 786985596
Reach
Households 15.9 M
People 33.4 M
Devices 113.4 M

Lifecycle

United Kingdom United Kingdom
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform 445324
Xandr 15264383
Google DV360 784653929
Reach
Households 5 M
People 10.6 M
Devices 35.9 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform 445325
Xandr 15264384
Google DV360 784983088
Reach
Households 5.3 M
People 11.1 M
Devices 37.8 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform 445326
Xandr 15264385
Google DV360 784983922
Reach
Households 5.8 M
People 12.2 M
Devices 41.6 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform 445327
Xandr 15264386
Google DV360 784654058
Reach
Households 4.8 M
People 10 M
Devices 34 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform 445328
Xandr 15264391
Google DV360 784984120
Reach
Households 4.5 M
People 9.5 M
Devices 32.1 M

Home Ownership

United Kingdom United Kingdom
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform 445563
Xandr 15265731
Google DV360 786986298
Reach
Households 15.5 M
People 32.5 M
Devices 110.6 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform 445561
Xandr 15265730
Google DV360 784984240
Reach
Households 10.9 M
People 22.8 M
Devices 77.5 M

Education

United Kingdom United Kingdom
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform 445411
Xandr 15264428
Google DV360 786986160
Reach
Households 8.2 M
People 17.2 M
Devices 58.6 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform 445433
Xandr 15264429
Google DV360 784654064
Reach
Households 9.8 M
People 20.6 M
Devices 69.9 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform 445439
Xandr 15264432
Google DV360 786986166
Reach
Households 8.5 M
People 17.8 M
Devices 60.5 M

Savings

United Kingdom United Kingdom
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform 445323
Xandr 15264380
Google DV360 784983757
Reach
Households 13 M
People 27.2 M
Devices 92.6 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform 445322
Xandr 15264381
Google DV360 784653923
Reach
Households 7.9 M
People 16.7 M
Devices 56.7 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform 445079
Xandr 15264382
Google DV360 784983082
Reach
Households 5.6 M
People 11.7 M
Devices 39.7 M

Tech Level

United Kingdom United Kingdom
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform 456591
Xandr 15265739
Google DV360 784654340
Reach
Households 13.5 M
People 28.4 M
Devices 96.4 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform 456592
Xandr 15265741
Google DV360 784654343
Reach
Households 5.5 M
People 11.5 M
Devices 39.2 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform 456593
Xandr 15265759
Google DV360 786986322
Reach
Households 5.7 M
People 12 M
Devices 40.6 M

Neighbourhood Type

United Kingdom United Kingdom
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform 445475
Xandr 15264435
Google DV360 786986145
Reach
Households 5.1 M
People 10.7 M
Devices 36.4 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform 445479
Xandr 15264470
Google DV360 784984144
Reach
Households 8.3 M
People 17.4 M
Devices 59.1 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform 445487
Xandr 15264493
Google DV360 784984270
Reach
Households 7.1 M
People 15 M
Devices 51 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform 445504
Xandr 15264535
Google DV360 784984318
Reach
Households 6 M
People 12.5 M
Devices 42.5 M

Building Age

United Kingdom United Kingdom
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform
Xandr 15265732
Google DV360 784984243
Reach
Households 4.2 M
People 8.9 M
Devices 30.2 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform
Xandr 15265734
Google DV360 786986154
Reach
Households 10.1 M
People 21.1 M
Devices 71.8 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform
Xandr 15265735
Google DV360 786986265
Reach
Households 11.1 M
People 23.3 M
Devices 79.4 M

Living Space M2

United Kingdom United Kingdom
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform 456493
Xandr 15265736
Google DV360 1009892515
Reach
Households 10.5 M
People 22 M
Devices 74.9 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform 456494
Xandr 15265737
Google DV360 1009893073
Reach
Households 10.5 M
People 22.1 M
Devices 75.1 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform 456495
Xandr 15265738
Google DV360 962279997
Reach
Households 5.2 M
People 10.9 M
Devices 37.1 M

Business Audience

United Kingdom United Kingdom
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1216153
Xandr 17046921
Google DV360 784983841
Reach
Companies 794 K
People 1.7 M
Devices 5.7 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1216151
Xandr 17046922
Google DV360 784983919
Reach
Companies 238 K
People 500 K
Devices 1.7 M
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1216151
Xandr 17046929
Google DV360 784983085
Reach
Companies 53 K
People 111 K
Devices 378 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

United Kingdom United Kingdom
Composition
Neighbourhood type D
Cars in household B,C
Availability (DSP ID)
Adform 1629026
Xandr Use Composition
Google DV360 860511236
Reach
Households 1 M
People 2.2 M
Devices 7.4 M
Composition
Income A,B
Cars in household B,C
Availability (DSP ID)
Adform 1605450
Xandr Use Composition
Google DV360 843503307
Reach
Households 2.1 M
People 4.4 M
Devices 15 M
Composition
Income A,B,C
Cars in household B,C
Availability (DSP ID)
Adform 1605452
Xandr Use Composition
Google DV360 860632324
Reach
Households 2.6 M
People 5.4 M
Devices 18.4 M
Composition
Income B,C,D
Cars in household B,C
Availability (DSP ID)
Adform 1605455
Xandr Use Composition
Google DV360 860632330
Reach
Households 3 M
People 6.2 M
Devices 21.1 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1605456
Xandr Use Composition
Google DV360 862051917
Reach
Households 2.7 M
People 5.6 M
Devices 19.2 M
Composition
Income D,E
Cars in household B,C
Availability (DSP ID)
Adform 1605459
Xandr Use Composition
Google DV360 862051923
Reach
Households 2.9 M
People 6.2 M
Devices 21 M
Composition
Children in household B,C
Income B,C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1605461
Xandr Use Composition
Google DV360 862051935
Reach
Households 2.1 M
People 4.5 M
Devices 15.3 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1605462
Xandr Use Composition
Google DV360 860631565
Reach
Households 2.7 M
People 5.7 M
Devices 19.5 M
Composition
Tech Level C
Cars in household B,C
Neighbourhood C,D
Availability (DSP ID)
Adform 1605463
Xandr Use Composition
Google DV360 860632378
Reach
Households 1.8 M
People 3.8 M
Devices 13 M
Composition
Cars in household B,C
Household Income E
Savings C
Availability (DSP ID)
Adform 1629032
Xandr Use Composition
Google DV360 862051968
Reach
Households 821 K
People 1.7 M
Devices 5.9 M

Car Services

United Kingdom United Kingdom
Composition
Cars in household B,C
Availability (DSP ID)
Adform 1629034
Xandr Use Composition
Google DV360 860632381
Reach
Households 3.8 M
People 7.9 M
Devices 26.9 M
Composition
Cars in household B,C
Household Income B,C,D,E
Availability (DSP ID)
Adform 1216151
Xandr Use Composition
Google DV360 860632384
Reach
Households 3.8 M
People 8 M
Devices 27.3 M
Composition
Cars in household B,C
Lifecycle A,B,C,D
Availability (DSP ID)
Adform 1216151
Xandr Use Composition
Google DV360 860632387
Reach
Households 3.9 M
People 8.1 M
Devices 27.6 M

Banking / Financing

United Kingdom United Kingdom
Composition
Home Ownership A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1628992
Xandr Use Composition
Google DV360 862051986
Reach
Households 2.8 M
People 5.8 M
Devices 19.8 M
Composition
Savings A,B
Cars in household B,C
Availability (DSP)
Adform 1629006
Xandr Use Composition
Google DV360 860632390
Reach
Households 3.4 M
People 7 M
Devices 23.9 M
Composition
Savings A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1629010
Xandr Use Composition
Google DV360 860632351
Reach
Households 3 M
People 6.3 M
Devices 21.5 M
Composition
Home Ownership A
Savings A,B
Availability (DSP)
Adform 1629017
Xandr Use Composition
Google DV360 860513705
Reach
Households 2.2 M
People 4.6 M
Devices 15.7 M
Composition
Household Income A,B
Availability (DSP)
Adform 1629019
Xandr Use Composition
Google DV360 860513720
Reach
Households 2.6 M
People 5.6 M
Devices 18.9 M
Composition
Tech Level B,C
Household Income B,C,D
Savings B,C
Availability (DSP)
Adform 1629020
Xandr Use Composition
Google DV360 860632354
Reach
Households 2.3 M
People 4.9 M
Devices 16.6 M
Composition
Savings C
Household Income D,E
Availability (DSP)
Adform 1629021
Xandr Use Composition
Google DV360 860513723
Reach
Households 543 K
People 1.1 M
Devices 3.9 M

Insurance

United Kingdom United Kingdom
Composition
Cars B,C
Availability (DSP)
Adform 1629069
Xandr Use Composition
Google DV360 860632399
Reach
Households 3.9 M
People 8.2 M
Devices 27.8 M
Composition
Home Ownership A
Household Income C,D,E
Availability (DSP)
Adform 1605471
Xandr Use Composition
Google DV360 860632357
Reach
Households 8.2 M
People 17.2 M
Devices 58.6 M
Composition
Lifecycle A,B,C,D
Children in Household B,C
Availability (DSP)
Adform 1605473
Xandr Use Composition
Google DV360 860513744
Reach
Households 4.5 M
People 9.4 M
Devices 32.1 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Availability (DSP)
Adform 1605474
Xandr Use Composition
Google DV360 860632414
Reach
Households 3.5 M
People 7.4 M
Devices 25.2 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Education B,C
Availability (DSP)
Adform 1629072
Xandr Use Composition
Google DV360 860632408
Reach
Households 3.9 M
People 8.2 M
Devices 28 M
Composition
Lifecycle A,B
Household income B,C,D,E
Tech Level B,C
Availability (DSP)
Adform 1629073
Xandr Use Composition
Google DV360 860513765
Reach
Households 4.2 M
People 8.9 M
Devices 30.2 M

Real Estate Trading

United Kingdom United Kingdom
Composition
Lifecycle A,B
Availability (DSP)
Adform 1631396
Xandr Use Composition
Google DV360 860513753
Reach
Households 2.8 M
People 5.8 M
Devices 19.9 M
Composition
Lifecycle C,D
Household Income D,E
Neighbourhood Type C,D
Availability (DSP)
Adform 1605580
Xandr Use Composition
Google DV360 862052028
Reach
Households 2.3 M
People 4.9 M
Devices 16.5 M
Composition
Hometype A
Household Income C,D,E
Availability (DSP)
Adform 1605581
Xandr Use Composition
Google DV360 862052010
Reach
Households 4.5 M
People 9.5 M
Devices 32.1 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Availability (DSP)
Adform 1605583
Xandr Use Composition
Google DV360 862052034
Reach
Households 3.3 M
People 6.9 M
Devices 23.6 M

Home Renovation

United Kingdom United Kingdom
Composition
Household income B,C,D,E
Lifecycle A,B,C,D
Availability (DSP)
Adform 1633023
Xandr Use Composition
Google DV360 860513714
Reach
Households 4.3 M
People 9 M
Devices 30.6 M
Composition
Home ownership A
Household income C,D,E
Availability (DSP)
Adform 1633024
Xandr Use Composition
Google DV360 862052040
Reach
Households 2.6 M
People 5.5 M
Devices 18.8 M
Composition
Home ownership A
Household income B,C,D,E
Availability (DSP)
Adform 1633025
Xandr Use Composition
Google DV360 862052013
Reach
Households 2.8 M
People 5.9 M
Devices 19.9 M
Composition
Home ownership A
Building age A,B
Availability (DSP)
Adform 1633026
Xandr Use Composition
Google DV360 860513795
Reach
Households 2.7 M
People 5.7 M
Devices 19.3 M
Composition
Home ownership A
Hometype B
Availability (DSP)
Adform 1633027
Xandr Use Composition
Google DV360 862052016
Reach
Households 2.4 M
People 5 M
Devices 17 M
Composition
Living Space M2 B,C
Household income B,C,D,E
Tech level B,C
Availability (DSP)
Adform 1633028
Xandr Use Composition
Google DV360 860513717
Reach
Households 3.1 M
People 6.5 M
Devices 22.2 M

Restaurants

United Kingdom United Kingdom
Composition
Lifecycle A,B
Household income A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1605476
Xandr Use Composition
Google DV360 860632447
Reach
Households 2.8 M
People 6 M
Devices 20.3 M
Composition
Household income C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1605477
Xandr Use Composition
Google DV360 860513816
Reach
Households 3.6 M
People 7.5 M
Devices 25.7 M
Composition
Lifecycle A,B
Household income B,C,D.E
Neighbourhood Type C,D
Availability (DSP)
Adform 1631400
Xandr Use Composition
Google DV360 860632456
Reach
Households 6.9 M
People 14.5 M
Devices 49.1 M

Telecommunication

United Kingdom United Kingdom
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1605478
Xandr Use Composition
Google DV360 860513810
Reach
Households 4.7 M
People 9.9 M
Devices 33.7 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Children in Household B,C
Availability (DSP)
Adform 1605479
Xandr Use Composition
Google DV360 860513813
Reach
Households 4.7 M
People 9.9 M
Devices 33.7 M
Composition
Tech Level A,B
Availability (DSP)
Adform 1632936
Xandr Use Composition
Google DV360 862052043
Reach
Households 3.3 M
People 7 M
Devices 23.9 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1605480
Xandr Use Composition
Google DV360 860513822
Reach
Households 3.4 M
People 7.1 M
Devices 24.2 M

Children Articles

United Kingdom United Kingdom
Composition
Children B,C
Availability (DSP)
Adform 1605491
Xandr Use Composition
Google DV360 860513825
Reach
Households 4.7 M
People 9.9 M
Devices 33.7 M

Culture & Entertainment

United Kingdom United Kingdom
Composition
Lifecycle A,B,C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1605492
Xandr Use Composition
Google DV360 860513780
Reach
Households 3.1 M
People 6.4 M
Devices 21.9 M
Composition
Education C
Neighbourhood Type C,D
Availability (DSP)
Adform 1605493
Xandr Use Composition
Google DV360 860632495
Reach
Households 2.7 M
People 5.7 M
Devices 19.4 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1605495
Xandr Use Composition
Google DV360 860632480
Reach
Households 2.8 M
People 5.8 M
Devices 19.9 M
Composition
Lifecycle C,D,E
Neighbourhood Type C,D
Education C
Availability (DSP)
Adform 1632941
Xandr Use Composition
Google DV360 860632519
Reach
Households 3.2 M
People 6.6 M
Devices 22.6 M
Composition
Education B,C
Tech Level A,B
Availability (DSP)
Adform 1633011
Xandr Use Composition
Google DV360 860632522
Reach
Households 3.2 M
People 6.7 M
Devices 22.7 M
Composition
Education B,C
Tech Level B,C
Availability (DSP)
Adform 1633014
Xandr Use Composition
Google DV360 860632525
Reach
Households 4 M
People 8.3 M
Devices 28.3 M

Travel & Vacation

United Kingdom United Kingdom
Composition
Tech Level B,C
Availability (DSP)
Adform 1605496
Xandr Use Composition
Google DV360 860632498
Reach
Households 5 M
People 10.5 M
Devices 35.8 M
Composition
Business Audiences A,B,C
Availability (DSP)
Adform 1605496
Xandr Use Composition
Google DV360 860632531
Reach
Households 2.4 M
People 5.1 M
Devices 17.2 M
Composition
Household Income A,B,C
Cars in Household B,C
Availability (DSP)
Adform 1605498
Xandr Use Composition
Google DV360 860632537
Reach
Households 2.6 M
People 5.5 M
Devices 18.6 M
Composition
Household Income C,D,E
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1605499
Xandr Use Composition
Google DV360 862052076
Reach
Households 2.4 M
People 5 M
Devices 17 M
Composition
Household Income C,D,E
Lifecycle A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1605500
Xandr Use Composition
Google DV360 862052085
Reach
Households 2.2 M
People 4.5 M
Devices 15.5 M
Composition
Household Income D,E
Availability (DSP)
Adform 1605501
Xandr Use Composition
Google DV360 860632549
Reach
Households 3.3 M
People 6.9 M
Devices 23.4 M
Composition
Lifecycle A
Tech Level B,C
Availability (DSP)
Adform 1605502
Xandr Use Composition
Google DV360 860632555
Reach
Households 2.4 M
People 5 M
Devices 17 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Neighbourhood Type B,C,D
Availability (DSP)
Adform 1633022
Xandr Use Composition
Google DV360 860513870
Reach
Households 2.9 M
People 6 M
Devices 20.4 M

Computer Games

United Kingdom United Kingdom
Composition
Lifecycle A,B,C
Tech Level C
Availability (DSP)
Adform 1629041
Xandr Use Composition
Google DV360 860513873
Reach
Households 3.1 M
People 6.5 M
Devices 21.9 M

Betting Online

United Kingdom United Kingdom
Composition
Lifecycle A,B
Education A,B
Tech Level B,C
Availability (DSP)
Adform 1629037
Xandr Use Composition
Google DV360 862052091
Reach
Households 4.2 M
People 8.9 M
Devices 30.2 M

Electronics

United Kingdom United Kingdom
Composition
Household Income C,D,E
Tech Level B,C
Availability (DSP)
Adform 1629042
Xandr Use Composition
Google DV360 860513876
Reach
Households 3.8 M
People 8 M
Devices 27.4 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1629042
Xandr Use Composition
Google DV360 862052094
Reach
Households 4.4 M
People 9.3 M
Devices 31.8 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1629044
Xandr Use Composition
Google DV360 860513738
Reach
Households 4.5 M
People 9.5 M
Devices 32.1 M
Composition
Children in Household B,C
Lifecycle A,B,C
Availability (DSP)
Adform 1605508
Xandr Use Composition
Google DV360 862052100
Reach
Households 3 M
People 6.4 M
Devices 21.8 M
Composition
Home Ownership Own
Hometype B,C
Availability (DSP)
Adform 1605509
Xandr Use Composition
Google DV360 862052142
Reach
Households 6.1 M
People 12.8 M
Devices 43.5 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1605510
Xandr Use Composition
Google DV360 860513879
Reach
Households 3 M
People 6.3 M
Devices 21.4 M
Composition
Household Income B,C,D,E
Children in Household B,C
Tech Level B,C
Availability (DSP)
Adform 1605511
Xandr Use Composition
Google DV360 862052151
Reach
Households 4 M
People 8.4 M
Devices 28.5 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1632928
Xandr Use Composition
Google DV360 860513894
Reach
Households 3 M
People 6.3 M
Devices 21.4 M

Fast-Moving Consumer Good (FMCG)

United Kingdom United Kingdom
Composition
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1629052
Xandr Use Composition
Google DV360 862052160
Reach
Households 3.8 M
People 8 M
Devices 27.2 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1629053
Xandr Use Composition
Google DV360 860513903
Reach
Households 2.8 M
People 5.9 M
Devices 20.2 M
Composition
Lifecycle B,C,D
Availability (DSP)
Adform 1629055
Xandr Use Composition
Google DV360 860513906
Reach
Households 3.8 M
People 7.9 M
Devices 26.9 M
Composition
Lifecycle A,B,C
Availability (DSP)
Adform 1629056
Xandr Use Composition
Google DV360 862052172
Reach
Households 3.5 M
People 7.4 M
Devices 25.2 M
Composition
Lifecycle B,C
Availability (DSP)
Adform 1629057
Xandr Use Composition
Google DV360 860513915
Reach
Households 2.6 M
People 5.5 M
Devices 18.8 M
Composition
Education C
Tech Level B,C
Neighbourhood Type C,D