Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free
  • Free of Personal Data

Children in Household

United KingdomUnited Kingdom
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform445381
AppNexus15264408
Google DV360784984189
Reach
Households 15.6 M
People 32.8 M
Devices 111.5 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform445388
AppNexus15264409
Google DV360784984126
Data
Households 5.6 M
People 11.8 M
Devices 40.2 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform445109
AppNexus15264415
Google DV360784983769
Data
Households 4.6 M
People 9.6 M
Devices 32.6 M

Household Income

United KingdomUnited Kingdom
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform445526
AppNexus15265321
Google DV360784984147
Reach
Households 4.6 M
People 9.7 M
Devices 33.1 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform445531
AppNexus15265338
Google DV360784984273
Reach
Households 5.7 M
People 12 M
Devices 40.6 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform445539
AppNexus15265363
Google DV360784984324
Reach
Households 5.2 M
People 10.8 M
Devices 36.9 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform445542
AppNexus15265370
Google DV360784984279
Reach
Households 6 M
People 12.5 M
Devices 42.5 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform445544
AppNexus15265387
Google DV360784984327
Reach
Households 4.9 M
People 10.3 M
Devices 35 M

Cars in Household

United KingdomUnited Kingdom
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform445329
AppNexus15264393
Google DV360784984096
Reach
Households 10.3 M
People 21.7 M
Devices 73.7 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform445330
AppNexus15264406
Google DV360784983766
Reach
Households 8.3 M
People 17.5 M
Devices 59.5 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform445331
AppNexus15264407
Google DV360784984186
Reach
Households 7.8 M
People 16.4 M
Devices 55.8 M

Hometype

United KingdomUnited Kingdom
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform445203
AppNexus15263661
Google DV360786985593
Reach
Households 10.6 M
People 22.2 M
Devices 75.6 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform445206
AppNexus15263670
Google DV360786985596
Reach
Households 15.9 M
People 33.4 M
Devices 113.4 M

Lifecycle

United KingdomUnited Kingdom
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform445324
AppNexus15264383
Google DV360784653929
Reach
Households 5 M
People 10.6 M
Devices 35.9 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform445325
AppNexus15264384
Google DV360784983088
Reach
Households 5.3 M
People 11.1 M
Devices 37.8 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform445326
AppNexus15264385
Google DV360784983922
Reach
Households 5.8 M
People 12.2 M
Devices 41.6 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform445327
AppNexus15264386
Google DV360784654058
Reach
Households 4.8 M
People 10 M
Devices 34 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform445328
AppNexus15264391
Google DV360784984120
Reach
Households 4.5 M
People 9.5 M
Devices 32.1 M

Home Ownership

United KingdomUnited Kingdom
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform445563
AppNexus15265731
Google DV360786986298
Reach
Households 15.5 M
People 32.5 M
Devices 110.6 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform445561
AppNexus15265730
Google DV360784984240
Reach
Households 10.9 M
People 22.8 M
Devices 77.5 M

Education

United KingdomUnited Kingdom
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform445411
AppNexus15264428
Google DV360786986160
Reach
Households 8.2 M
People 17.2 M
Devices 58.6 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform445433
AppNexus15264429
Google DV360784654064
Reach
Households 9.8 M
People 20.6 M
Devices 69.9 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform445439
AppNexus15264432
Google DV360786986166
Reach
Households 8.5 M
People 17.8 M
Devices 60.5 M

Savings

United KingdomUnited Kingdom
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform445323
AppNexus15264380
Google DV360784983757
Reach
Households 13 M
People 27.2 M
Devices 92.6 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform445322
AppNexus15264381
Google DV360784653923
Reach
Households 7.9 M
People 16.7 M
Devices 56.7 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform445079
AppNexus15264382
Google DV360784983082
Reach
Households 5.6 M
People 11.7 M
Devices 39.7 M

Tech Level

United KingdomUnited Kingdom
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform456591
AppNexus15265739
Google DV360784654340
Reach
Households 13.5 M
People 28.4 M
Devices 96.4 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform456592
AppNexus15265741
Google DV360784654343
Reach
Households 5.5 M
People 11.5 M
Devices 39.2 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform456593
AppNexus15265759
Google DV360786986322
Reach
Households 5.7 M
People 12 M
Devices 40.6 M

Neighbourhood Type

United KingdomUnited Kingdom
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform445475
AppNexus15264435
Google DV360786986145
Reach
Households 5.1 M
People 10.7 M
Devices 36.4 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform445479
AppNexus15264470
Google DV360784984144
Reach
Households 8.3 M
People 17.4 M
Devices 59.1 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform445487
AppNexus15264493
Google DV360784984270
Reach
Households 7.1 M
People 15 M
Devices 51 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform445504
AppNexus15264535
Google DV360784984318
Reach
Households 6 M
People 12.5 M
Devices 42.5 M

Building Age

United KingdomUnited Kingdom
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform
AppNexus15265734
Google DV360784984243
Reach
Households 4.2 M
People 8.9 M
Devices 30.2 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform
AppNexus15265734
Google DV360786986154
Reach
Households 10.1 M
People 21.1 M
Devices 71.8 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform
AppNexus15265735
Google DV360786986265
Reach
Households 11.1 M
People 23.3 M
Devices 79.4 M

Living Space M2

United KingdomUnited Kingdom
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform456493
AppNexus15265736
Google DV360
Reach
Households 10.5 M
People 22 M
Devices 74.9 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform456494
AppNexus15265737
Google DV360
Reach
Households 10.5 M
People 22.1 M
Devices 75.1 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform456495
AppNexus15265738
Google DV360
Reach
Households 5.2 M
People 10.9 M
Devices 37.1 M

Business Audience

United KingdomUnited Kingdom
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1216153
AppNexus17046921
Google DV360784983841
Reach
Companies 794 K
People 1.7 M
Devices 5.7 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1216151
AppNexus17046922
Google DV360784983919
Reach
Companies 238 K
People 500 K
Devices 1.7 M
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1216151
AppNexus17046929
Google DV360784983085
Reach
Companies 53 K
People 111 K
Devices 378 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Best Precision
  • Great Reach
  • Cookie Free
  • Free of Personal Data

Car Classes

United KingdomUnited Kingdom
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1629026
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1 M
People 2.2 M
Devices 7.4 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1605450
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 4.4 M
Devices 15 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1605452
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 5.4 M
Devices 18.4 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1605455
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3 M
People 6.2 M
Devices 21.1 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1605456
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 5.6 M
Devices 19.2 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1605459
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 6.2 M
Devices 21 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1605461
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 4.5 M
Devices 15.3 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1605462
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 5.7 M
Devices 19.5 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1605463
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.8 M
People 3.8 M
Devices 13 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1629032
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 821 K
People 1.7 M
Devices 5.9 M

Car Services

United KingdomUnited Kingdom
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1629034
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.8 M
People 7.9 M
Devices 26.9 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1216151
AppNexus17046929
Google DV360784983085
Reach
Households 3.8 M
People 8 M
Devices 27.3 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1216151
AppNexus17046929
Google DV360784983085
Reach
Households 3.9 M
People 8.1 M
Devices 27.6 M

Banking / Financing

United KingdomUnited Kingdom
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1628992
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 5.8 M
Devices 19.8 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1629006
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.4 M
People 7 M
Devices 23.9 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1629010
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3 M
People 6.3 M
Devices 21.5 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1629017
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 4.6 M
Devices 15.7 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1629019
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 5.6 M
Devices 18.9 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1629020
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 4.9 M
Devices 16.6 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1629021
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 543 K
People 1.1 M
Devices 3.9 M

Insurance

United KingdomUnited Kingdom
Composition
CarsB,C
Availability (DSP)
Adform1629069
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.9 M
People 8.2 M
Devices 27.8 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1605471
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 8.2 M
People 17.2 M
Devices 58.6 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1605473
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.5 M
People 9.4 M
Devices 32.1 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1605474
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.5 M
People 7.4 M
Devices 25.2 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1629072
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.9 M
People 8.2 M
Devices 28 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1629073
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.2 M
People 8.9 M
Devices 30.2 M

Real Estate Trading

United KingdomUnited Kingdom
Composition
LifecycleA,B
Availability (DSP)
Adform1631396
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 5.8 M
Devices 19.9 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1605580
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 4.9 M
Devices 16.5 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1605581
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.5 M
People 9.5 M
Devices 32.1 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1605583
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.3 M
People 6.9 M
Devices 23.6 M

Home Renovation

United KingdomUnited Kingdom
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1633023
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.3 M
People 9 M
Devices 30.6 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1633024
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 5.5 M
Devices 18.8 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1633025
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 5.9 M
Devices 19.9 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1633026
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 5.7 M
Devices 19.3 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1633027
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.4 M
People 5 M
Devices 17 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1633028
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.1 M
People 6.5 M
Devices 22.2 M

Restaurants

United KingdomUnited Kingdom
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1605476
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 6 M
Devices 20.3 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1605477
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.6 M
People 7.5 M
Devices 25.7 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1631400
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 6.9 M
People 14.5 M
Devices 49.1 M

Telecommunication

United KingdomUnited Kingdom
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1605478
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.7 M
People 9.9 M
Devices 33.7 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1605479
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.7 M
People 9.9 M
Devices 33.7 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1632936
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.3 M
People 7 M
Devices 23.9 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1605480
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.4 M
People 7.1 M
Devices 24.2 M

Children Articles

United KingdomUnited Kingdom
Composition
ChildrenB,C
Availability (DSP)
Adform1605491
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.7 M
People 9.9 M
Devices 33.7 M

Culture & Entertainment

United KingdomUnited Kingdom
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1605492
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.1 M
People 6.4 M
Devices 21.9 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1605493
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 5.7 M
Devices 19.4 M
Composition
LifecycleA,B
Availability (DSP)
Adform1605495
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 5.8 M
Devices 19.9 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1632941
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.2 M
People 6.6 M
Devices 22.6 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1633011
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.2 M
People 6.7 M
Devices 22.7 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1633014
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4 M
People 8.3 M
Devices 28.3 M

Travel & Vacation

United KingdomUnited Kingdom
Composition
Tech LevelB,C
Availability (DSP)
Adform1605496
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5 M
People 10.5 M
Devices 35.8 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1605496
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.4 M
People 5.1 M
Devices 17.2 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1605498
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 5.5 M
Devices 18.6 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1605499
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.4 M
People 5 M
Devices 17 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1605500
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 4.5 M
Devices 15.5 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1605501
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.3 M
People 6.9 M
Devices 23.4 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1605502
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.4 M
People 5 M
Devices 17 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1633022
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 6 M
Devices 20.4 M

Computer Games

United KingdomUnited Kingdom
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1629041
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.1 M
People 6.5 M
Devices 21.9 M

Betting Online

United KingdomUnited Kingdom
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1629037
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.2 M
People 8.9 M
Devices 30.2 M

Electronics

United KingdomUnited Kingdom
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1629042
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.8 M
People 8 M
Devices 27.4 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1629042
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.4 M
People 9.3 M
Devices 31.8 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1629044
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.5 M
People 9.5 M
Devices 32.1 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1605508
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3 M
People 6.4 M
Devices 21.8 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1605509
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 6.1 M
People 12.8 M
Devices 43.5 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1605510
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3 M
People 6.3 M
Devices 21.4 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1605511
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4 M
People 8.4 M
Devices 28.5 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1632928
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3 M
People 6.3 M
Devices 21.4 M

Fast-Moving Consumer Good (FMCG)

United KingdomUnited Kingdom
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1629052
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.8 M
People 8 M
Devices 27.2 M
Composition
LifecycleA,B
Availability (DSP)
Adform1629053
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 5.9 M
Devices 20.2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1629055
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.8 M
People 7.9 M
Devices 26.9 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1629056
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.5 M
People 7.4 M
Devices 25.2 M
Composition
LifecycleB,C
Availability (DSP)
Adform1629057
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 5.5 M
Devices 18.8 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1629059
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 4.9 M
Devices 16.7 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1629062
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.5 M
People 5.2 M
Devices 17.5 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1629065
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 4.3 M
Devices 14.5 M

Personal Hygiene

United KingdomUnited Kingdom
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1629665
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 5.4 M
Devices 18.5 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1629666
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 6.2 M
Devices 21 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1629668
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4 M
Devices 13.6 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1632930
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.7 M
People 7.8 M
Devices 26.5 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1632931
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 6.2 M
Devices 21 M

Lifestyle

United KingdomUnited Kingdom
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1633031
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4 M
Devices 13.7 M
Composition
EducationA,B
Availability (DSP)
Adform1633033
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.2 M
People 8.8 M
Devices 30 M
Composition
LifecycleA,B,C,D
Household IncomeB,C,D,E
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.3 M
People 9.1 M
Devices 31 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1633034
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.4 M
People 9.2 M
Devices 31.4 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1633035
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 5.6 M
Devices 19 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1633036
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.7 M
People 7.8 M
Devices 26.4 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1633037
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 5.4 M
Devices 18.3 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1633038
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.4 M
People 7.1 M
Devices 24 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1633039
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 3.5 M
Devices 11.8 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1633040
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 4.9 M
Devices 16.6 M

Buying Power

United KingdomUnited Kingdom
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1605575
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 6.1 M
Devices 20.8 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1629040
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 3.9 M
Devices 13.3 M

Home Security

United KingdomUnited Kingdom
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1605519
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.8 M
People 10 M
Devices 34 M

Pharmaceuticals

United KingdomUnited Kingdom
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1633043
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 5.9 M
Devices 20 M
Composition
LifecycleA,B
Availability (DSP)
Adform1633047
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 5.9 M
Devices 20.2 M
Composition
LifecycleD,E
Availability (DSP)
Adform1633049
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.3 M
People 6.8 M
Devices 23.2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1633050
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.1 M
People 8.6 M
Devices 29.1 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1633052
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 5.7 M
Devices 19.4 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1633056
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 6.1 M
Devices 20.7 M
Composition
LifecycleD,E
Availability (DSP)
Adform1633057
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.4 M
People 5 M
Devices 17 M

Occasions & Presents

United KingdomUnited Kingdom
Composition
LifecycleA,B,C
Availability (DSP)
Adform1633058
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.8 M
People 8 M
Devices 27 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1633059
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 5.8 M
Devices 19.6 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1633060
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 5.7 M
Devices 19.3 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1633061
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 6.1 M
Devices 20.8 M
Composition
LifecycleA,B
Availability (DSP)
Adform1633062
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 5.9 M
Devices 20.1 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1633063
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.9 M
People 10.3 M
Devices 34.9 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.3 M
People 9 M
Devices 30.6 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1633065
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.4 M
People 9.2 M
Devices 31.2 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1633066
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4 M
People 8.3 M
Devices 28.2 M

Recruitment & Career

United KingdomUnited Kingdom
Composition
Business AudienceB,C
Availability (DSP)
Adform1633075
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4 M
People 8.3 M
Devices 28.4 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1633076
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 4.6 M
Devices 15.7 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1633078
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5.3 M
People 11 M
Devices 37.5 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1633081
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.5 M
People 5.2 M
Devices 17.8 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1633082
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5.8 M
People 12.1 M
Devices 41.1 M

Political Themes

United KingdomUnited Kingdom
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1633092
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 8.2 M
People 17.2 M
Devices 58.6 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1633096
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5 M
People 10.6 M
Devices 35.9 M
Composition
EducationB,C
Availability (DSP)
Adform1633097
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4 M
People 8.5 M
Devices 28.8 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1633099
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 7.1 M
People 15 M
Devices 51 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1633100
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 6.9 M
People 14.5 M
Devices 49.1 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1633101
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5.6 M
People 11.7 M
Devices 39.7 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1633107
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.9 M
People 10.3 M
Devices 35.2 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1633108
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.4 M
People 7.1 M
Devices 24.2 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1633109
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.4 M
People 5 M
Devices 17.1 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1633111
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5.1 M
People 10.7 M
Devices 36.3 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1633112
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 6.2 M
Devices 21.1 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1633113
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.3 M
People 6.8 M
Devices 23.2 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1633114
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 4.4 M
Devices 15.1 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1633118
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5.7 M
People 11.9 M
Devices 40.5 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1633119
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 6.6 M
People 13.9 M
Devices 47.3 M

Fashion & Shopping

United KingdomUnited Kingdom
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1633083
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 4.9 M
Devices 16.7 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1633087
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.7 M
People 7.8 M
Devices 26.6 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1633089
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3 M
People 6.3 M
Devices 21.4 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1633086
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5.6 M
People 11.7 M
Devices 39.9 M

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