Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

United KingdomUnited Kingdom
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform445381
Xandr15264408
Google DV360784984189
Reach
Households 15.6 M
People 32.8 M
Devices 111.5 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform445388
Xandr15264409
Google DV360784984126
Data
Households 5.6 M
People 11.8 M
Devices 40.2 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform445109
Xandr15264415
Google DV360784983769
Data
Households 4.6 M
People 9.6 M
Devices 32.6 M

Household Income

United KingdomUnited Kingdom
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform445526
Xandr15265321
Google DV360784984147
Reach
Households 4.6 M
People 9.7 M
Devices 33.1 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform445531
Xandr15265338
Google DV360784984273
Reach
Households 5.7 M
People 12 M
Devices 40.6 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform445539
Xandr15265363
Google DV360784984324
Reach
Households 5.2 M
People 10.8 M
Devices 36.9 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform445542
Xandr15265370
Google DV360784984279
Reach
Households 6 M
People 12.5 M
Devices 42.5 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform445544
Xandr15265387
Google DV360784984327
Reach
Households 4.9 M
People 10.3 M
Devices 35 M

Cars in Household

United KingdomUnited Kingdom
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform445329
Xandr15264393
Google DV360784984096
Reach
Households 10.3 M
People 21.7 M
Devices 73.7 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform445330
Xandr15264406
Google DV360784983766
Reach
Households 8.3 M
People 17.5 M
Devices 59.5 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform445331
Xandr15264407
Google DV360784984186
Reach
Households 7.8 M
People 16.4 M
Devices 55.8 M

Hometype

United KingdomUnited Kingdom
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform445203
Xandr15263661
Google DV360786985593
Reach
Households 10.6 M
People 22.2 M
Devices 75.6 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform445206
Xandr15263670
Google DV360786985596
Reach
Households 15.9 M
People 33.4 M
Devices 113.4 M

Lifecycle

United KingdomUnited Kingdom
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform445324
Xandr15264383
Google DV360784653929
Reach
Households 5 M
People 10.6 M
Devices 35.9 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform445325
Xandr15264384
Google DV360784983088
Reach
Households 5.3 M
People 11.1 M
Devices 37.8 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform445326
Xandr15264385
Google DV360784983922
Reach
Households 5.8 M
People 12.2 M
Devices 41.6 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform445327
Xandr15264386
Google DV360784654058
Reach
Households 4.8 M
People 10 M
Devices 34 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform445328
Xandr15264391
Google DV360784984120
Reach
Households 4.5 M
People 9.5 M
Devices 32.1 M

Home Ownership

United KingdomUnited Kingdom
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform445563
Xandr15265731
Google DV360786986298
Reach
Households 15.5 M
People 32.5 M
Devices 110.6 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform445561
Xandr15265730
Google DV360784984240
Reach
Households 10.9 M
People 22.8 M
Devices 77.5 M

Education

United KingdomUnited Kingdom
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform445411
Xandr15264428
Google DV360786986160
Reach
Households 8.2 M
People 17.2 M
Devices 58.6 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform445433
Xandr15264429
Google DV360784654064
Reach
Households 9.8 M
People 20.6 M
Devices 69.9 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform445439
Xandr15264432
Google DV360786986166
Reach
Households 8.5 M
People 17.8 M
Devices 60.5 M

Savings

United KingdomUnited Kingdom
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform445323
Xandr15264380
Google DV360784983757
Reach
Households 13 M
People 27.2 M
Devices 92.6 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform445322
Xandr15264381
Google DV360784653923
Reach
Households 7.9 M
People 16.7 M
Devices 56.7 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform445079
Xandr15264382
Google DV360784983082
Reach
Households 5.6 M
People 11.7 M
Devices 39.7 M

Tech Level

United KingdomUnited Kingdom
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform456591
Xandr15265739
Google DV360784654340
Reach
Households 13.5 M
People 28.4 M
Devices 96.4 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform456592
Xandr15265741
Google DV360784654343
Reach
Households 5.5 M
People 11.5 M
Devices 39.2 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform456593
Xandr15265759
Google DV360786986322
Reach
Households 5.7 M
People 12 M
Devices 40.6 M

Neighbourhood Type

United KingdomUnited Kingdom
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform445475
Xandr15264435
Google DV360786986145
Reach
Households 5.1 M
People 10.7 M
Devices 36.4 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform445479
Xandr15264470
Google DV360784984144
Reach
Households 8.3 M
People 17.4 M
Devices 59.1 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform445487
Xandr15264493
Google DV360784984270
Reach
Households 7.1 M
People 15 M
Devices 51 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform445504
Xandr15264535
Google DV360784984318
Reach
Households 6 M
People 12.5 M
Devices 42.5 M

Building Age

United KingdomUnited Kingdom
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform
Xandr15265734
Google DV360784984243
Reach
Households 4.2 M
People 8.9 M
Devices 30.2 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform
Xandr15265734
Google DV360786986154
Reach
Households 10.1 M
People 21.1 M
Devices 71.8 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform
Xandr15265735
Google DV360786986265
Reach
Households 11.1 M
People 23.3 M
Devices 79.4 M

Living Space M2

United KingdomUnited Kingdom
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform456493
Xandr15265736
Google DV360
Reach
Households 10.5 M
People 22 M
Devices 74.9 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform456494
Xandr15265737
Google DV360
Reach
Households 10.5 M
People 22.1 M
Devices 75.1 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform456495
Xandr15265738
Google DV360
Reach
Households 5.2 M
People 10.9 M
Devices 37.1 M

Business Audience

United KingdomUnited Kingdom
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1216153
Xandr17046921
Google DV360784983841
Reach
Companies 794 K
People 1.7 M
Devices 5.7 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1216151
Xandr17046922
Google DV360784983919
Reach
Companies 238 K
People 500 K
Devices 1.7 M
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1216151
Xandr17046929
Google DV360784983085
Reach
Companies 53 K
People 111 K
Devices 378 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

United KingdomUnited Kingdom
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1629026
XandrUse Composition
Google DV360860511236
Reach
Households 1 M
People 2.2 M
Devices 7.4 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1605450
XandrUse Composition
Google DV360843503307
Reach
Households 2.1 M
People 4.4 M
Devices 15 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1605452
XandrUse Composition
Google DV360860632324
Reach
Households 2.6 M
People 5.4 M
Devices 18.4 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1605455
XandrUse Composition
Google DV360860632330
Reach
Households 3 M
People 6.2 M
Devices 21.1 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1605456
XandrUse Composition
Google DV360862051917
Reach
Households 2.7 M
People 5.6 M
Devices 19.2 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1605459
XandrUse Composition
Google DV360862051923
Reach
Households 2.9 M
People 6.2 M
Devices 21 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1605461
XandrUse Composition
Google DV360862051935
Reach
Households 2.1 M
People 4.5 M
Devices 15.3 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1605462
XandrUse Composition
Google DV360860631565
Reach
Households 2.7 M
People 5.7 M
Devices 19.5 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1605463
XandrUse Composition
Google DV360860632378
Reach
Households 1.8 M
People 3.8 M
Devices 13 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1629032
XandrUse Composition
Google DV360862051968
Reach
Households 821 K
People 1.7 M
Devices 5.9 M

Car Services

United KingdomUnited Kingdom
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1629034
XandrUse Composition
Google DV360860632381
Reach
Households 3.8 M
People 7.9 M
Devices 26.9 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1216151
XandrUse Composition
Google DV360860632384
Reach
Households 3.8 M
People 8 M
Devices 27.3 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1216151
XandrUse Composition
Google DV360860632387
Reach
Households 3.9 M
People 8.1 M
Devices 27.6 M

Banking / Financing

United KingdomUnited Kingdom
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1628992
XandrUse Composition
Google DV360862051986
Reach
Households 2.8 M
People 5.8 M
Devices 19.8 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1629006
XandrUse Composition
Google DV360860632390
Reach
Households 3.4 M
People 7 M
Devices 23.9 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1629010
XandrUse Composition
Google DV360860632351
Reach
Households 3 M
People 6.3 M
Devices 21.5 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1629017
XandrUse Composition
Google DV360860513705
Reach
Households 2.2 M
People 4.6 M
Devices 15.7 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1629019
XandrUse Composition
Google DV360860513720
Reach
Households 2.6 M
People 5.6 M
Devices 18.9 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1629020
XandrUse Composition
Google DV360860632354
Reach
Households 2.3 M
People 4.9 M
Devices 16.6 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1629021
XandrUse Composition
Google DV360860513723
Reach
Households 543 K
People 1.1 M
Devices 3.9 M

Insurance

United KingdomUnited Kingdom
Composition
CarsB,C
Availability (DSP)
Adform1629069
XandrUse Composition
Google DV360860632399
Reach
Households 3.9 M
People 8.2 M
Devices 27.8 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1605471
XandrUse Composition
Google DV360860632357
Reach
Households 8.2 M
People 17.2 M
Devices 58.6 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1605473
XandrUse Composition
Google DV360860513744
Reach
Households 4.5 M
People 9.4 M
Devices 32.1 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1605474
XandrUse Composition
Google DV360860632414
Reach
Households 3.5 M
People 7.4 M
Devices 25.2 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1629072
XandrUse Composition
Google DV360860632408
Reach
Households 3.9 M
People 8.2 M
Devices 28 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1629073
XandrUse Composition
Google DV360860513765
Reach
Households 4.2 M
People 8.9 M
Devices 30.2 M

Real Estate Trading

United KingdomUnited Kingdom
Composition
LifecycleA,B
Availability (DSP)
Adform1631396
XandrUse Composition
Google DV360860513753
Reach
Households 2.8 M
People 5.8 M
Devices 19.9 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1605580
XandrUse Composition
Google DV360862052028
Reach
Households 2.3 M
People 4.9 M
Devices 16.5 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1605581
XandrUse Composition
Google DV360862052010
Reach
Households 4.5 M
People 9.5 M
Devices 32.1 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1605583
XandrUse Composition
Google DV360862052034
Reach
Households 3.3 M
People 6.9 M
Devices 23.6 M

Home Renovation

United KingdomUnited Kingdom
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1633023
XandrUse Composition
Google DV360860513714
Reach
Households 4.3 M
People 9 M
Devices 30.6 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1633024
XandrUse Composition
Google DV360862052040
Reach
Households 2.6 M
People 5.5 M
Devices 18.8 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1633025
XandrUse Composition
Google DV360862052013
Reach
Households 2.8 M
People 5.9 M
Devices 19.9 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1633026
XandrUse Composition
Google DV360860513795
Reach
Households 2.7 M
People 5.7 M
Devices 19.3 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1633027
XandrUse Composition
Google DV360862052016
Reach
Households 2.4 M
People 5 M
Devices 17 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1633028
XandrUse Composition
Google DV360860513717
Reach
Households 3.1 M
People 6.5 M
Devices 22.2 M

Restaurants

United KingdomUnited Kingdom
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1605476
XandrUse Composition
Google DV360860632447
Reach
Households 2.8 M
People 6 M
Devices 20.3 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1605477
XandrUse Composition
Google DV360860513816
Reach
Households 3.6 M
People 7.5 M
Devices 25.7 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1631400
XandrUse Composition
Google DV360860632456
Reach
Households 6.9 M
People 14.5 M
Devices 49.1 M

Telecommunication

United KingdomUnited Kingdom
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1605478
XandrUse Composition
Google DV360860513810
Reach
Households 4.7 M
People 9.9 M
Devices 33.7 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1605479
XandrUse Composition
Google DV360860513813
Reach
Households 4.7 M
People 9.9 M
Devices 33.7 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1632936
XandrUse Composition
Google DV360862052043
Reach
Households 3.3 M
People 7 M
Devices 23.9 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1605480
XandrUse Composition
Google DV360860513822
Reach
Households 3.4 M
People 7.1 M
Devices 24.2 M

Children Articles

United KingdomUnited Kingdom
Composition
ChildrenB,C
Availability (DSP)
Adform1605491
XandrUse Composition
Google DV360860513825
Reach
Households 4.7 M
People 9.9 M
Devices 33.7 M

Culture & Entertainment

United KingdomUnited Kingdom
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1605492
XandrUse Composition
Google DV360860513780
Reach
Households 3.1 M
People 6.4 M
Devices 21.9 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1605493
XandrUse Composition
Google DV360860632495
Reach
Households 2.7 M
People 5.7 M
Devices 19.4 M
Composition
LifecycleA,B
Availability (DSP)
Adform1605495
XandrUse Composition
Google DV360860632480
Reach
Households 2.8 M
People 5.8 M
Devices 19.9 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1632941
XandrUse Composition
Google DV360860632519
Reach
Households 3.2 M
People 6.6 M
Devices 22.6 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1633011
XandrUse Composition
Google DV360860632522
Reach
Households 3.2 M
People 6.7 M
Devices 22.7 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1633014
XandrUse Composition
Google DV360860632525
Reach
Households 4 M
People 8.3 M
Devices 28.3 M

Travel & Vacation

United KingdomUnited Kingdom
Composition
Tech LevelB,C
Availability (DSP)
Adform1605496
XandrUse Composition
Google DV360860632498
Reach
Households 5 M
People 10.5 M
Devices 35.8 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1605496
XandrUse Composition
Google DV360860632531
Reach
Households 2.4 M
People 5.1 M
Devices 17.2 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1605498
XandrUse Composition
Google DV360860632537
Reach
Households 2.6 M
People 5.5 M
Devices 18.6 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1605499
XandrUse Composition
Google DV360862052076
Reach
Households 2.4 M
People 5 M
Devices 17 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1605500
XandrUse Composition
Google DV360862052085
Reach
Households 2.2 M
People 4.5 M
Devices 15.5 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1605501
XandrUse Composition
Google DV360860632549
Reach
Households 3.3 M
People 6.9 M
Devices 23.4 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1605502
XandrUse Composition
Google DV360860632555
Reach
Households 2.4 M
People 5 M
Devices 17 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1633022
XandrUse Composition
Google DV360860513870
Reach
Households 2.9 M
People 6 M
Devices 20.4 M

Computer Games

United KingdomUnited Kingdom
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1629041
XandrUse Composition
Google DV360860513873
Reach
Households 3.1 M
People 6.5 M
Devices 21.9 M

Betting Online

United KingdomUnited Kingdom
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1629037
XandrUse Composition
Google DV360862052091
Reach
Households 4.2 M
People 8.9 M
Devices 30.2 M

Electronics

United KingdomUnited Kingdom
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1629042
XandrUse Composition
Google DV360860513876
Reach
Households 3.8 M
People 8 M
Devices 27.4 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1629042
XandrUse Composition
Google DV360862052094
Reach
Households 4.4 M
People 9.3 M
Devices 31.8 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1629044
XandrUse Composition
Google DV360860513738
Reach
Households 4.5 M
People 9.5 M
Devices 32.1 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1605508
XandrUse Composition
Google DV360862052100
Reach
Households 3 M
People 6.4 M
Devices 21.8 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1605509
XandrUse Composition
Google DV360862052142
Reach
Households 6.1 M
People 12.8 M
Devices 43.5 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1605510
XandrUse Composition
Google DV360860513879
Reach
Households 3 M
People 6.3 M
Devices 21.4 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1605511
XandrUse Composition
Google DV360862052151
Reach
Households 4 M
People 8.4 M
Devices 28.5 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1632928
XandrUse Composition
Google DV360860513894
Reach
Households 3 M
People 6.3 M
Devices 21.4 M

Fast-Moving Consumer Good (FMCG)

United KingdomUnited Kingdom
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1629052
XandrUse Composition
Google DV360862052160
Reach
Households 3.8 M
People 8 M
Devices 27.2 M
Composition
LifecycleA,B
Availability (DSP)
Adform1629053
XandrUse Composition
Google DV360860513903
Reach
Households 2.8 M
People 5.9 M
Devices 20.2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1629055
XandrUse Composition
Google DV360860513906
Reach
Households 3.8 M
People 7.9 M
Devices 26.9 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1629056
XandrUse Composition
Google DV360862052172
Reach
Households 3.5 M
People 7.4 M
Devices 25.2 M
Composition
LifecycleB,C
Availability (DSP)
Adform1629057
XandrUse Composition
Google DV360860513915
Reach
Households 2.6 M
People 5.5 M
Devices 18.8 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1629059
XandrUse Composition
Google DV360862052184
Reach
Households 2.3 M
People 4.9 M
Devices 16.7 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1629062
XandrUse Composition
Google DV360862052187
Reach
Households 2.5 M
People 5.2 M
Devices 17.5 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1629065
XandrUse Composition
Google DV360862052190
Reach
Households 2 M
People 4.3 M
Devices 14.5 M

Personal Hygiene

United KingdomUnited Kingdom
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1629665
XandrUse Composition
Google DV360862052178
Reach
Households 2.6 M
People 5.4 M
Devices 18.5 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1629666
XandrUse Composition
Google DV360860632585
Reach
Households 2.9 M
People 6.2 M
Devices 21 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1629668
XandrUse Composition
Google DV360860632606
Reach
Households 1.9 M
People 4 M
Devices 13.6 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1632930
XandrUse Composition
Google DV360860632591
Reach
Households 3.7 M
People 7.8 M
Devices 26.5 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1632931
XandrUse Composition
Google DV360862052205
Reach
Households 2.9 M
People 6.2 M
Devices 21 M

Lifestyle

United KingdomUnited Kingdom
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1633031
XandrUse Composition
Google DV360860632615
Reach
Households 1.9 M
People 4 M
Devices 13.7 M
Composition
EducationA,B
Availability (DSP)
Adform1633033
XandrUse Composition
Google DV360862052211
Reach
Households 4.2 M
People 8.8 M
Devices 30 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1633034
XandrUse Composition
Google DV360860632573
Reach
Households 4.4 M
People 9.2 M
Devices 31.4 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1633035
XandrUse Composition
Google DV360862052118
Reach
Households 2.7 M
People 5.6 M
Devices 19 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1633036
XandrUse Composition
Google DV360860513972
Reach
Households 3.7 M
People 7.8 M
Devices 26.4 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1633037
XandrUse Composition
Google DV360860513957
Reach
Households 2.6 M
People 5.4 M
Devices 18.3 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1633038
XandrUse Composition
Google DV360860632621
Reach
Households 3.4 M
People 7.1 M
Devices 24 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1633039
XandrUse Composition
Google DV360860632624
Reach
Households 1.7 M
People 3.5 M
Devices 11.8 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1633040
XandrUse Composition
Google DV360860632633
Reach
Households 2.3 M
People 4.9 M
Devices 16.6 M

Buying Power

United KingdomUnited Kingdom
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1605575
XandrUse Composition
Google DV360860513966
Reach
Households 2.9 M
People 6.1 M
Devices 20.8 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1629040
XandrUse Composition
Google DV360860513963
Reach
Households 1.9 M
People 3.9 M
Devices 13.3 M

Home Security

United KingdomUnited Kingdom
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1605519
XandrUse Composition
Google DV360860513969
Reach
Households 4.8 M
People 10 M
Devices 34 M

Pharmaceuticals

United KingdomUnited Kingdom
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1633043
XandrUse Composition
Google DV360860632651
Reach
Households 2.8 M
People 5.9 M
Devices 20 M
Composition
LifecycleA,B
Availability (DSP)
Adform1633047
XandrUse Composition
Google DV360862052232
Reach
Households 2.8 M
People 5.9 M
Devices 20.2 M
Composition
LifecycleD,E
Availability (DSP)
Adform1633049
XandrUse Composition
Google DV360860514005
Reach
Households 3.3 M
People 6.8 M
Devices 23.2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1633050
XandrUse Composition
Google DV360860514008
Reach
Households 4.1 M
People 8.6 M
Devices 29.1 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1633052
XandrUse Composition
Google DV360862052259
Reach
Households 2.7 M
People 5.7 M
Devices 19.4 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1633056
XandrUse Composition
Google DV360860514029
Reach
Households 2.9 M
People 6.1 M
Devices 20.7 M
Composition
LifecycleD,E
Availability (DSP)
Adform1633057
XandrUse Composition
Google DV360860632660
Reach
Households 2.4 M
People 5 M
Devices 17 M

Occasions & Presents

United KingdomUnited Kingdom
Composition
LifecycleA,B,C
Availability (DSP)
Adform1633058
XandrUse Composition
Google DV360862052271
Reach
Households 3.8 M
People 8 M
Devices 27 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1633059
XandrUse Composition
Google DV360860632690
Reach
Households 2.7 M
People 5.8 M
Devices 19.6 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1633060
XandrUse Composition
Google DV360860632696
Reach
Households 2.7 M
People 5.7 M
Devices 19.3 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1633061
XandrUse Composition
Google DV360862052307
Reach
Households 2.9 M
People 6.1 M
Devices 20.8 M
Composition
LifecycleA,B
Availability (DSP)
Adform1633062
XandrUse Composition
Google DV360862052295
Reach
Households 2.8 M
People 5.9 M
Devices 20.1 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1633063
XandrUse Composition
Google DV360860514023
Reach
Households 4.9 M
People 10.3 M
Devices 34.9 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1633065
XandrUse Composition
Google DV360860632732
Reach
Households 4.4 M
People 9.2 M
Devices 31.2 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1633066
XandrUse Composition
Google DV360860632735
Reach
Households 4 M
People 8.3 M
Devices 28.2 M

Recruitment & Career

United KingdomUnited Kingdom
Composition
Business AudienceB,C
Availability (DSP)
Adform1633075
XandrUse Composition
Google DV360862052370
Reach
Households 4 M
People 8.3 M
Devices 28.4 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1633076
XandrUse Composition
Google DV360862052349
Reach
Households 2.2 M
People 4.6 M
Devices 15.7 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1633078
XandrUse Composition
Google DV360862052376
Reach
Households 5.3 M
People 11 M
Devices 37.5 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1633081
XandrUse Composition
Google DV360860514143
Reach
Households 2.5 M
People 5.2 M
Devices 17.8 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1633082
XandrUse Composition
Google DV360860514158
Reach
Households 5.8 M
People 12.1 M
Devices 41.1 M

Political Themes

United KingdomUnited Kingdom
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1633092
XandrUse Composition
Google DV360860514149
Reach
Households 8.2 M
People 17.2 M
Devices 58.6 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1633096
XandrUse Composition
Google DV360860632813
Reach
Households 5 M
People 10.6 M
Devices 35.9 M
Composition
EducationB,C
Availability (DSP)
Adform1633097
XandrUse Composition
Google DV360860632822
Reach
Households 4 M
People 8.5 M
Devices 28.8 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1633099
XandrUse Composition
Google DV360860632819
Reach
Households 7.1 M
People 15 M
Devices 51 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1633100
XandrUse Composition
Google DV360862052406
Reach
Households 6.9 M
People 14.5 M
Devices 49.1 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1633101
XandrUse Composition
Google DV360862052409
Reach
Households 5.6 M
People 11.7 M
Devices 39.7 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1633107
XandrUse Composition
Google DV360860514179
Reach
Households 4.9 M
People 10.3 M
Devices 35.2 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1633108
XandrUse Composition
Google DV360862052415
Reach
Households 3.4 M
People 7.1 M
Devices 24.2 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1633109
XandrUse Composition
Google DV360862052418
Reach
Households 2.4 M
People 5 M
Devices 17.1 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1633111
XandrUse Composition
Google DV360860514185
Reach
Households 5.1 M
People 10.7 M
Devices 36.3 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1633112
XandrUse Composition
Google DV360860514188
Reach
Households 2.9 M
People 6.2 M
Devices 21.1 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1633113
XandrUse Composition
Google DV360860632837
Reach
Households 3.3 M
People 6.8 M
Devices 23.2 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1633114
XandrUse Composition
Google DV360860632840
Reach
Households 2.1 M
People 4.4 M
Devices 15.1 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1633118
XandrUse Composition
Google DV360862052424
Reach
Households 5.7 M
People 11.9 M
Devices 40.5 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1633119
XandrUse Composition
Google DV360862052427
Reach
Households 6.6 M
People 13.9 M
Devices 47.3 M

Fashion & Shopping

United KingdomUnited Kingdom
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1633083
XandrUse Composition
Google DV360862052430
Reach
Households 2.3 M
People 4.9 M
Devices 16.7 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1633087
XandrUse Composition
Google DV360860514194
Reach
Households 7.2 M
People 15.2 M
Devices 51.7 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1633089
XandrUse Composition
Google DV360860514200
Reach
Households 2.6 M
People 5.5 M
Devices 18.7 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1633086
XandrUse Composition
Google DV360860514236
Reach
Households 7.1 M
People 14.8 M
Devices 50.4 M

Christmas & Winter

United KingdomUnited Kingdom
Composition
LifecycleA,B
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1633068
XandrUse Composition
Google DV360Use Composition
Reach
Households 3.3 M
People 6.9 M
Devices 23.3 M
Composition
LifecycleA,B
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1760228
XandrUse Composition
Google DV360Use Composition
Reach
Households 4 M
People 8.4 M
Devices 28.5 M
Composition
Children in HouseholdB,C
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1633070
XandrUse Composition
Google DV360Use Composition
Reach
Households 4.5 M
People 9.6 M
Devices 32.5 M
Composition
Children in HouseholdB,C
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1633069
XandrUse Composition
Google DV360Use Composition
Reach
Households 5.3 M
People 11.1 M
Devices 37.6 M
Composition
LifecycleD,E
Household IncomeD,E
Tech LevelA,B
Availability (DSP)
Adform1633071
XandrUse Composition
Google DV360Use Composition
Reach
Households 3.5 M
People 7.3 M
Devices 24.8 M
Composition
LifecycleD,E
Household IncomeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1633073
XandrUse Composition
Google DV360Use Composition
Reach
Households 3.9 M
People 8.3 M
Devices 28.2 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1725810
XandrUse Composition
Google DV360Use Composition
Reach
Households 3.7 M
People 7.8 M
Devices 26.5 M
Composition
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1725823
XandrUse Composition
Google DV360Use Composition
Reach
Households 4.3 M
People 8.9 M
Devices 30.4 M
Composition
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1725829
XandrUse Composition
Google DV360Use Composition
Reach
Households 5 M
People 10.5 M
Devices 35.6 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1725835
XandrUse Composition
Google DV360Use Composition
Reach
Households 5.3 M
People 11.1 M
Devices 37.6 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Household IncomeB,C,D,E
LifecycleA,B,C
Availability (DSP)
Adform1725846
XandrUse Composition
Google DV360Use Composition
Reach
Households 6.2 M
People 13 M
Devices 44.1 M
Composition
HometypeB
Neighbourhood TypeA,B
Availability (DSP)
Adform1725929
XandrUse Composition
Google DV360Use Composition
Reach
Households 8.3 M
People 17.5 M
Devices 59.6 M
Composition
HometypeA
Neighbourhood TypeC,D
Availability (DSP)
Adform1725943
XandrUse Composition
Google DV360Use Composition
Reach
Households 7.9 M
People 16.6 M
Devices 56.5 M
Composition
Household IncomeC,D,E
Neighbourhood TypeD
Tech LevelC
Availability (DSP)
Adform1725953
XandrUse Composition
Google DV360Use Composition
Reach
Households 5.9 M
People 12.4 M
Devices 42.2 M
Composition
SavingsB,C
Neighbourhood TypeC,D
Tech LevelC
Availability (DSP)
Adform1726135
XandrUse Composition
Google DV360Use Composition
Reach
Households 4.5 M
People 9.5 M
Devices 32.4 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform1726169
XandrUse Composition
Google DV360Use Composition
Reach
Households 3.6 M
People 7.5 M
Devices 25.4 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform1726183
XandrUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 6.2 M
Devices 20.9 M
Composition
Cars in HouseholdC
Availability (DSP)
Adform1726177
XandrUse Composition
Google DV360Use Composition
Reach
Households 8.8 M
People 18.6 M
Devices 63.2 M
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