Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighbourhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighbourhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

Switzerland Switzerland
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform 1064677
Xandr Available upon request
Google DV360 784984189
Reach
Households 2 M
People 4.4 M
Devices 16.1 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform 1064680
Xandr Available upon request
Google DV360 784984126
Data
Households 714 K
People 1.6 M
Devices 5.8 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform 1064681
Xandr Available upon request
Google DV360 784983769
Data
Households 580 K
People 1.3 M
Devices 4.7 M

Household Income

Switzerland Switzerland
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform 1064699
Xandr Available upon request
Google DV360 784984147
Reach
Households 588 K
People 1.3 M
Devices 4.8 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform 1064700
Xandr Available upon request
Google DV360 784984273
Reach
Households 723 K
People 1.6 M
Devices 5.9 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform 1064701
Xandr Available upon request
Google DV360 784984324
Reach
Households 656 K
People 1.4 M
Devices 5.3 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform 1064703
Xandr Available upon request
Google DV360 784984279
Reach
Households 756 K
People 1.7 M
Devices 6.2 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform 1064704
Xandr Available upon request
Google DV360 784984327
Reach
Households 622 K
People 1.4 M
Devices 5.1 M

Cars in Household

Switzerland Switzerland
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform 1064673
Xandr Available upon request
Google DV360 784984096
Reach
Households 1.3 M
People 2.9 M
Devices 10.7 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform 1064674
Xandr Available upon request
Google DV360 784983766
Reach
Households 1.1 M
People 2.3 M
Devices 8.6 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform 1064675
Xandr Available upon request
Google DV360 784984186
Reach
Households 992 K
People 2.2 M
Devices 8.1 M

Hometype

Switzerland Switzerland
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform 1064639
Xandr Available upon request
Google DV360 786985593
Reach
Households 1.3 M
People 3 M
Devices 10.9 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform 1064649
Xandr Available upon request
Google DV360 786985596
Reach
Households 2 M
People 4.4 M
Devices 16.4 M

Lifecycle

Switzerland Switzerland
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform 1064668
Xandr Available upon request
Google DV360 784653929
Reach
Households 639 K
People 1.4 M
Devices 5.2 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform 1064669
Xandr Available upon request
Google DV360 784983088
Reach
Households 672 K
People 1.5 M
Devices 5.5 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform 1064670
Xandr Available upon request
Google DV360 784983922
Reach
Households 740 K
People 1.6 M
Devices 6 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform 1064671
Xandr Available upon request
Google DV360 784654058
Reach
Households 605 K
People 1.3 M
Devices 4.9 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform 1064672
Xandr Available upon request
Google DV360 784984120
Reach
Households 572 K
People 1.3 M
Devices 4.7 M

Home Ownership

Switzerland Switzerland
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform 1064714
Xandr Available upon request
Google DV360 786986298
Reach
Households 2 M
People 4.3 M
Devices 16 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform 1064716
Xandr Available upon request
Google DV360 784984240
Reach
Households 1.4 M
People 3 M
Devices 11.2 M

Education

Switzerland Switzerland
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform 1064682
Xandr Available upon request
Google DV360 786986160
Reach
Households 1 M
People 2.3 M
Devices 8.5 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform 1064683
Xandr Available upon request
Google DV360 784654064
Reach
Households 1.2 M
People 2.7 M
Devices 10.1 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform 1064684
Xandr Available upon request
Google DV360 786986166
Reach
Households 1.1 M
People 2.4 M
Devices 8.8 M

Savings

Switzerland Switzerland
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform 1064658
Xandr Available upon request
Google DV360 784983757
Reach
Households 1.6 M
People 3.6 M
Devices 13.4 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform 1064659
Xandr Available upon request
Google DV360 784653923
Reach
Households 1 M
People 2.2 M
Devices 8.2 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform 1064667
Xandr Available upon request
Google DV360 784983082
Reach
Households 706 K
People 1.6 M
Devices 5.7 M

Tech Level

Switzerland Switzerland
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform 1064737
Xandr Available upon request
Google DV360 784654340
Reach
Households 1.7 M
People 3.8 M
Devices 14 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform 1064738
Xandr Available upon request
Google DV360 784654343
Reach
Households 698 K
People 1.5 M
Devices 5.7 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform 1064739
Xandr Available upon request
Google DV360 786986322
Reach
Households 723 K
People 1.6 M
Devices 5.9 M

Neighbourhood Type

Switzerland Switzerland
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform 1064686
Xandr Available upon request
Google DV360 786986145
Reach
Households 647 K
People 1.4 M
Devices 5.3 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform 1064687
Xandr Available upon request
Google DV360 784984144
Reach
Households 1.1 M
People 2.3 M
Devices 8.6 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform 1064688
Xandr Available upon request
Google DV360 784984270
Reach
Households 908 K
People 2 M
Devices 7.4 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform 1064690
Xandr Available upon request
Google DV360 784984318
Reach
Households 756 K
People 1.7 M
Devices 6.2 M

Building Age

Switzerland Switzerland
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform 1064718
Xandr Available upon request
Google DV360 784984243
Reach
Households 538 K
People 1.2 M
Devices 4.4 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform 1064719
Xandr Available upon request
Google DV360 786986154
Reach
Households 1.3 M
People 2.8 M
Devices 10.4 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform 1064721
Xandr Available upon request
Google DV360 786986265
Reach
Households 1.4 M
People 3.1 M
Devices 11.5 M

Living Space M2

Switzerland Switzerland
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform 1064731
Xandr Available upon request
Google DV360 1009892515
Reach
Households 1.3 M
People 2.9 M
Devices 10.9 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform 1064732
Xandr Available upon request
Google DV360 1009893073
Reach
Households 1.3 M
People 2.9 M
Devices 10.9 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform 1064733
Xandr 15265738
Google DV360 962279997
Reach
Households 661 K
People 1.5 M
Devices 5.4 M

Business Audience

Switzerland Switzerland
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1216160
Xandr Available upon request
Google DV360 784983841
Reach
Companies 101 K
People 222 K
Devices 821 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1216162
Xandr Available upon request
Google DV360 784983919
Reach
Companies 30 K
People 67 K
Devices 246 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1216163
Xandr Available upon request
Google DV360 784983085
Reach
Companies 7 K
People 15 K
Devices 55 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

Switzerland Switzerland
Composition
Neighbourhood type D
Cars in household B,C
Availability (DSP ID)
Adform 1636070
Xandr Use Composition
Google DV360 860511236
Reach
Households 132 K
People 291 K
Devices 1.1 M
Composition
Income A,B
Cars in household B,C
Availability (DSP ID)
Adform 1636068
Xandr Use Composition
Google DV360 843503307
Reach
Households 267 K
People 588 K
Devices 2.2 M
Composition
Income A,B,C
Cars in household B,C
Availability (DSP ID)
Adform 1636067
Xandr Use Composition
Google DV360 860632324
Reach
Households 328 K
People 721 K
Devices 2.7 M
Composition
Income B,C,D
Cars in household B,C
Availability (DSP ID)
Adform 1636065
Xandr Use Composition
Google DV360 860632330
Reach
Households 375 K
People 825 K
Devices 3.1 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1636064
Xandr Use Composition
Google DV360 862051917
Reach
Households 341 K
People 751 K
Devices 2.8 M
Composition
Income D,E
Cars in household B,C
Availability (DSP ID)
Adform 1636062
Xandr Use Composition
Google DV360 862051923
Reach
Households 374 K
People 823 K
Devices 3 M
Composition
Children in household B,C
Income B,C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1636060
Xandr Use Composition
Google DV360 862051935
Reach
Households 272 K
People 599 K
Devices 2.2 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1636058
Xandr Use Composition
Google DV360 860631565
Reach
Households 347 K
People 764 K
Devices 2.8 M
Composition
Tech Level C
Cars in household B,C
Neighbourhood C,D
Availability (DSP ID)
Adform 1636056
Xandr Use Composition
Google DV360 860632378
Reach
Households 232 K
People 510 K
Devices 1.9 M
Composition
Cars in household B,C
Household Income E
Savings C
Availability (DSP ID)
Adform 1636055
Xandr Use Composition
Google DV360 862051968
Reach
Households 104 K
People 229 K
Devices 848 K

Car Services

Switzerland Switzerland
Composition
Cars in household B,C
Availability (DSP ID)
Adform 1636054
Xandr Use Composition
Google DV360 860632381
Reach
Households 478 K
People 1.1 M
Devices 3.9 M
Composition
Cars in household B,C
Household Income B,C,D,E
Availability (DSP ID)
Adform 1216163
Xandr Use Composition
Google DV360 860632384
Reach
Households 485 K
People 1.1 M
Devices 3.9 M
Composition
Cars in household B,C
Lifecycle A,B,C,D
Availability (DSP ID)
Adform 1216163
Xandr Use Composition
Google DV360 860632387
Reach
Households 491 K
People 1.1 M
Devices 4 M

Banking / Financing

Switzerland Switzerland
Composition
Home Ownership A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1636079
Xandr Use Composition
Google DV360 862051986
Reach
Households 353 K
People 777 K
Devices 2.9 M
Composition
Savings A,B
Cars in household B,C
Availability (DSP)
Adform 1636082
Xandr Use Composition
Google DV360 860632390
Reach
Households 426 K
People 936 K
Devices 3.5 M
Composition
Savings A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1636085
Xandr Use Composition
Google DV360 860632351
Reach
Households 382 K
People 840 K
Devices 3.1 M
Composition
Home Ownership A
Savings A,B
Availability (DSP)
Adform 1636088
Xandr Use Composition
Google DV360 860513705
Reach
Households 279 K
People 613 K
Devices 2.3 M
Composition
Household Income A,B
Availability (DSP)
Adform 1636090
Xandr Use Composition
Google DV360 860513720
Reach
Households 336 K
People 739 K
Devices 2.7 M
Composition
Tech Level B,C
Household Income B,C,D
Savings B,C
Availability (DSP)
Adform 1636093
Xandr Use Composition
Google DV360 860632354
Reach
Households 295 K
People 649 K
Devices 2.4 M
Composition
Savings C
Household Income D,E
Availability (DSP)
Adform 1636095
Xandr Use Composition
Google DV360 860513723
Reach
Households 69 K
People 152 K
Devices 561 K

Insurance

Switzerland Switzerland
Composition
Cars B,C
Availability (DSP)
Adform 1636747
Xandr Use Composition
Google DV360 860632399
Reach
Households 494 K
People 1.1 M
Devices 4 M
Composition
Home Ownership A
Household Income C,D,E
Availability (DSP)
Adform 1636749
Xandr Use Composition
Google DV360 860632357
Reach
Households 1 M
People 2.3 M
Devices 8.5 M
Composition
Lifecycle A,B,C,D
Children in Household B,C
Availability (DSP)
Adform 1636750
Xandr Use Composition
Google DV360 860513744
Reach
Households 571 K
People 1.3 M
Devices 4.6 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Availability (DSP)
Adform 1636751
Xandr Use Composition
Google DV360 860632414
Reach
Households 449 K
People 987 K
Devices 3.7 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Education B,C
Availability (DSP)
Adform 1636752
Xandr Use Composition
Google DV360 860632408
Reach
Households 497 K
People 1.1 M
Devices 4 M
Composition
Lifecycle A,B
Household income B,C,D,E
Tech Level B,C
Availability (DSP)
Adform 1636754
Xandr Use Composition
Google DV360 860513765
Reach
Households 538 K
People 1.2 M
Devices 4.4 M

Real Estate Trading

Switzerland Switzerland
Composition
Lifecycle A,B
Availability (DSP)
Adform 1626468
Xandr Use Composition
Google DV360 860513753
Reach
Households 353 K
People 777 K
Devices 2.9 M
Composition
Lifecycle C,D
Household Income D,E
Neighbourhood Type C,D
Availability (DSP)
Adform 1626472
Xandr Use Composition
Google DV360 862052028
Reach
Households 294 K
People 647 K
Devices 2.4 M
Composition
Hometype A
Household Income C,D,E
Availability (DSP)
Adform 1626478
Xandr Use Composition
Google DV360 862052010
Reach
Households 572 K
People 1.3 M
Devices 4.7 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Availability (DSP)
Adform 1626479
Xandr Use Composition
Google DV360 862052034
Reach
Households 419 K
People 922 K
Devices 3.4 M

Home Renovation

Switzerland Switzerland
Composition
Household income B,C,D,E
Lifecycle A,B,C,D
Availability (DSP)
Adform 1636729
Xandr Use Composition
Google DV360 860513714
Reach
Households 545 K
People 1.2 M
Devices 4.4 M
Composition
Home ownership A
Household income C,D,E
Availability (DSP)
Adform 1636731
Xandr Use Composition
Google DV360 862052040
Reach
Households 335 K
People 737 K
Devices 2.7 M
Composition
Home ownership A
Household income B,C,D,E
Availability (DSP)
Adform 1636732
Xandr Use Composition
Google DV360 862052013
Reach
Households 354 K
People 780 K
Devices 2.9 M
Composition
Home ownership A
Building age A,B
Availability (DSP)
Adform 1636733
Xandr Use Composition
Google DV360 860513795
Reach
Households 343 K
People 754 K
Devices 2.8 M
Composition
Home ownership A
Hometype B
Availability (DSP)
Adform 1636735
Xandr Use Composition
Google DV360 862052016
Reach
Households 303 K
People 666 K
Devices 2.5 M
Composition
Living Space M2 B,C
Household income B,C,D,E
Tech level B,C
Availability (DSP)
Adform 1636736
Xandr Use Composition
Google DV360 860513717
Reach
Households 395 K
People 870 K
Devices 3.2 M

Restaurants

Switzerland Switzerland
Composition
Lifecycle A,B
Household income A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1636122
Xandr Use Composition
Google DV360 860632447
Reach
Households 362 K
People 796 K
Devices 2.9 M
Composition
Household income C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1636123
Xandr Use Composition
Google DV360 860513816
Reach
Households 457 K
People 1 M
Devices 3.7 M
Composition
Lifecycle A,B
Household income B,C,D.E
Neighbourhood Type C,D
Availability (DSP)
Adform 1636124
Xandr Use Composition
Google DV360 860632456
Reach
Households 874 K
People 1.9 M
Devices 7.1 M

Telecommunication

Switzerland Switzerland
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1636745
Xandr Use Composition
Google DV360 860513810
Reach
Households 599 K
People 1.3 M
Devices 4.9 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Children in Household B,C
Availability (DSP)
Adform 1636744
Xandr Use Composition
Google DV360 860513813
Reach
Households 599 K
People 1.3 M
Devices 4.9 M
Composition
Tech Level A,B
Availability (DSP)
Adform 1636743
Xandr Use Composition
Google DV360 862052043
Reach
Households 425 K
People 935 K
Devices 3.5 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1636739
Xandr Use Composition
Google DV360 860513822
Reach
Households 430 K
People 945 K
Devices 3.5 M

Children Articles

Switzerland Switzerland
Composition
Children B,C
Availability (DSP)
Adform 1626599
Xandr Use Composition
Google DV360 860513825
Reach
Households 599 K
People 1.3 M
Devices 4.9 M

Culture & Entertainment

Switzerland Switzerland
Composition
Lifecycle A,B,C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1636374
Xandr Use Composition
Google DV360 860513780
Reach
Households 389 K
People 855 K
Devices 3.2 M
Composition
Education C
Neighbourhood Type C,D
Availability (DSP)
Adform 1636375
Xandr Use Composition
Google DV360 860632495
Reach
Households 345 K
People 758 K
Devices 2.8 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1636376
Xandr Use Composition
Google DV360 860632480
Reach
Households 353 K
People 777 K
Devices 2.9 M
Composition
Lifecycle C,D,E
Neighbourhood Type C,D
Education C
Availability (DSP)
Adform 1636377
Xandr Use Composition
Google DV360 860632519
Reach
Households 401 K
People 882 K
Devices 3.3 M
Composition
Education B,C
Tech Level A,B
Availability (DSP)
Adform 1636378
Xandr Use Composition
Google DV360 860632522
Reach
Households 403 K
People 888 K
Devices 3.3 M
Composition
Education B,C
Tech Level B,C
Availability (DSP)
Adform 1636379
Xandr Use Composition
Google DV360 860632525
Reach
Households 503 K
People 1.1 M
Devices 4.1 M

Travel & Vacation

Switzerland Switzerland
Composition
Tech Level B,C
Availability (DSP)
Adform 1636650
Xandr Use Composition
Google DV360 860632498
Reach
Households 637 K
People 1.4 M
Devices 5.2 M
Composition
Business Audiences A,B,C
Availability (DSP)
Adform 1636650
Xandr Use Composition
Google DV360 860632531
Reach
Households 306 K
People 673 K
Devices 2.5 M
Composition
Household Income A,B,C
Cars in Household B,C
Availability (DSP)
Adform 1636652
Xandr Use Composition
Google DV360 860632537
Reach
Households 331 K
People 728 K
Devices 2.7 M
Composition
Household Income C,D,E
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1636718
Xandr Use Composition
Google DV360 862052076
Reach
Households 303 K
People 666 K
Devices 2.5 M
Composition
Household Income C,D,E
Lifecycle A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1636712
Xandr Use Composition
Google DV360 862052085
Reach
Households 275 K
People 605 K
Devices 2.2 M
Composition
Household Income D,E
Availability (DSP)
Adform 1636716
Xandr Use Composition
Google DV360 860632549
Reach
Households 417 K
People 917 K
Devices 3.4 M
Composition
Lifecycle A
Tech Level B,C
Availability (DSP)
Adform 1636717
Xandr Use Composition
Google DV360 860632555
Reach
Households 303 K
People 666 K
Devices 2.5 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Neighbourhood Type B,C,D
Availability (DSP)
Adform 1636721
Xandr Use Composition
Google DV360 860513870
Reach
Households 362 K
People 797 K
Devices 3 M

Computer Games

Switzerland Switzerland
Composition
Lifecycle A,B,C
Tech Level C
Availability (DSP)
Adform 1626594
Xandr Use Composition
Google DV360 860513873
Reach
Households 390 K
People 859 K
Devices 3.2 M

Betting Online

Switzerland Switzerland
Composition
Lifecycle A,B
Education A,B
Tech Level B,C
Availability (DSP)
Adform 1626775
Xandr Use Composition
Google DV360 862052091
Reach
Households 538 K
People 1.2 M
Devices 4.4 M

Electronics

Switzerland Switzerland
Composition
Household Income C,D,E
Tech Level B,C
Availability (DSP)
Adform 1636097
Xandr Use Composition
Google DV360 860513876
Reach
Households 486 K
People 1.1 M
Devices 4 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1636098
Xandr Use Composition
Google DV360 862052094
Reach
Households 565 K
People 1.2 M
Devices 4.6 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1636105
Xandr Use Composition
Google DV360 860513738
Reach
Households 572 K
People 1.3 M
Devices 4.7 M
Composition
Children in Household B,C
Lifecycle A,B,C
Availability (DSP)
Adform 1636106
Xandr Use Composition
Google DV360 862052100
Reach
Households 387 K
People 852 K
Devices 3.2 M
Composition
Home Ownership Own
Hometype B,C
Availability (DSP)
Adform 1636101
Xandr Use Composition
Google DV360 862052142
Reach
Households 773 K
People 1.7 M
Devices 6.3 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1636102
Xandr Use Composition
Google DV360 860513879
Reach
Households 381 K
People 839 K
Devices 3.1 M
Composition
Household Income B,C,D,E
Children in Household B,C
Tech Level B,C
Availability (DSP)
Adform 1636104
Xandr Use Composition
Google DV360 862052151
Reach
Households 507 K
People 1.1 M
Devices 4.1 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1636107
Xandr Use Composition
Google DV360 860513894
Reach
Households 381 K
People 839 K
Devices 3.1 M

Fast-Moving Consumer Good (FMCG)

Switzerland Switzerland
Composition
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1636108
Xandr Use Composition
Google DV360 862052160
Reach
Households 484 K
People 1.1 M
Devices 3.9 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1636109
Xandr Use Composition
Google DV360 860513903
Reach
Households 359 K
People 790 K
Devices 2.9 M
Composition
Lifecycle B,C,D
Availability (DSP)
Adform 1636110
Xandr Use Composition
Google DV360 860513906
Reach
Households 479 K
People 1.1 M
Devices 3.9 M
Composition
Lifecycle A,B,C
Availability (DSP)
Adform 1636111
Xandr Use Composition
Google DV360 862052172
Reach
Households 448 K
People 986 K
Devices 3.6 M
Composition
Lifecycle B,C
Availability (DSP)
Adform 1636112
Xandr Use Composition
Google DV360 860513915
Reach
Households 334 K
People 734 K
Devices 2.7 M
Composition
Education C
Tech Level B,C
Neighbourhood Type C,D