Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free
  • Free of Personal Data

Children in Household

SwitzerlandSwitzerland
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform1064677
AppNexus15264408
Google DV360784984189
Reach
Households 2 M
People 4.4 M
Devices 16.1 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform1064680
AppNexus15264409
Google DV360784984126
Data
Households 714 K
People 1.6 M
Devices 5.8 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform1064681
AppNexus15264415
Google DV360784983769
Data
Households 580 K
People 1.3 M
Devices 4.7 M

Household Income

SwitzerlandSwitzerland
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform1064699
AppNexus15265321
Google DV360784984147
Reach
Households 588 K
People 1.3 M
Devices 4.8 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform1064700
AppNexus15265338
Google DV360784984273
Reach
Households 723 K
People 1.6 M
Devices 5.9 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform1064701
AppNexus15265363
Google DV360784984324
Reach
Households 656 K
People 1.4 M
Devices 5.3 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform1064703
AppNexus15265370
Google DV360784984279
Reach
Households 756 K
People 1.7 M
Devices 6.2 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform1064704
AppNexus15265387
Google DV360784984327
Reach
Households 622 K
People 1.4 M
Devices 5.1 M

Cars in Household

SwitzerlandSwitzerland
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform1064673
AppNexus15264393
Google DV360784984096
Reach
Households 1.3 M
People 2.9 M
Devices 10.7 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform1064674
AppNexus15264406
Google DV360784983766
Reach
Households 1.1 M
People 2.3 M
Devices 8.6 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform1064675
AppNexus15264407
Google DV360784984186
Reach
Households 992 K
People 2.2 M
Devices 8.1 M

Hometype

SwitzerlandSwitzerland
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform1064639
AppNexus15263661
Google DV360786985593
Reach
Households 1.3 M
People 3 M
Devices 10.9 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform1064649
AppNexus15263670
Google DV360786985596
Reach
Households 2 M
People 4.4 M
Devices 16.4 M

Lifecycle

SwitzerlandSwitzerland
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform1064668
AppNexus15264383
Google DV360784653929
Reach
Households 639 K
People 1.4 M
Devices 5.2 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform1064669
AppNexus15264384
Google DV360784983088
Reach
Households 672 K
People 1.5 M
Devices 5.5 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform1064670
AppNexus15264385
Google DV360784983922
Reach
Households 740 K
People 1.6 M
Devices 6 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform1064671
AppNexus15264386
Google DV360784654058
Reach
Households 605 K
People 1.3 M
Devices 4.9 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform1064672
AppNexus15264391
Google DV360784984120
Reach
Households 572 K
People 1.3 M
Devices 4.7 M

Home Ownership

SwitzerlandSwitzerland
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform1064714
AppNexus15265731
Google DV360786986298
Reach
Households 2 M
People 4.3 M
Devices 16 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform1064716
AppNexus15265730
Google DV360784984240
Reach
Households 1.4 M
People 3 M
Devices 11.2 M

Education

SwitzerlandSwitzerland
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform1064682
AppNexus15264428
Google DV360786986160
Reach
Households 1 M
People 2.3 M
Devices 8.5 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform1064683
AppNexus15264429
Google DV360784654064
Reach
Households 1.2 M
People 2.7 M
Devices 10.1 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform1064684
AppNexus15264432
Google DV360786986166
Reach
Households 1.1 M
People 2.4 M
Devices 8.8 M

Savings

SwitzerlandSwitzerland
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform1064658
AppNexus15264380
Google DV360784983757
Reach
Households 1.6 M
People 3.6 M
Devices 13.4 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform1064659
AppNexus15264381
Google DV360784653923
Reach
Households 1 M
People 2.2 M
Devices 8.2 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform1064667
AppNexus15264382
Google DV360784983082
Reach
Households 706 K
People 1.6 M
Devices 5.7 M

Tech Level

SwitzerlandSwitzerland
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform1064737
AppNexus15265739
Google DV360784654340
Reach
Households 1.7 M
People 3.8 M
Devices 14 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform1064738
AppNexus15265741
Google DV360784654343
Reach
Households 698 K
People 1.5 M
Devices 5.7 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform1064739
AppNexus15265759
Google DV360786986322
Reach
Households 723 K
People 1.6 M
Devices 5.9 M

Neighbourhood Type

SwitzerlandSwitzerland
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform1064686
AppNexus15264435
Google DV360786986145
Reach
Households 647 K
People 1.4 M
Devices 5.3 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform1064687
AppNexus15264470
Google DV360784984144
Reach
Households 1.1 M
People 2.3 M
Devices 8.6 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform1064688
AppNexus15264493
Google DV360784984270
Reach
Households 908 K
People 2 M
Devices 7.4 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform1064690
AppNexus15264535
Google DV360784984318
Reach
Households 756 K
People 1.7 M
Devices 6.2 M

Building Age

SwitzerlandSwitzerland
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform1064718
AppNexus15265732
Google DV360784984243
Reach
Households 538 K
People 1.2 M
Devices 4.4 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform1064719
AppNexus15265734
Google DV360786986154
Reach
Households 1.3 M
People 2.8 M
Devices 10.4 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform1064721
AppNexus15265735
Google DV360786986265
Reach
Households 1.4 M
People 3.1 M
Devices 11.5 M

Living Space M2

SwitzerlandSwitzerland
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform1064731
AppNexus15265736
Google DV360
Reach
Households 1.3 M
People 2.9 M
Devices 10.9 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform1064732
AppNexus15265737
Google DV360
Reach
Households 1.3 M
People 2.9 M
Devices 10.9 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform1064733
AppNexus15265738
Google DV360
Reach
Households 661 K
People 1.5 M
Devices 5.4 M

Business Audience

SwitzerlandSwitzerland
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1216160
AppNexus17046921
Google DV360784983841
Reach
Companies 101 K
People 222 K
Devices 821 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1216162
AppNexus17046922
Google DV360784983919
Reach
Companies 30 K
People 67 K
Devices 246 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1216163
AppNexus17046929
Google DV360784983085
Reach
Companies 7 K
People 15 K
Devices 55 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Best Precision
  • Great Reach
  • Cookie Free
  • Free of Personal Data

Car Classes

SwitzerlandSwitzerland
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1636070
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 132 K
People 291 K
Devices 1.1 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1636068
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 267 K
People 588 K
Devices 2.2 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1636067
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 328 K
People 721 K
Devices 2.7 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1636065
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 375 K
People 825 K
Devices 3.1 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1636064
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 341 K
People 751 K
Devices 2.8 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1636062
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 374 K
People 823 K
Devices 3 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1636060
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 272 K
People 599 K
Devices 2.2 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1636058
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 347 K
People 764 K
Devices 2.8 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1636056
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 232 K
People 510 K
Devices 1.9 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1636055
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 104 K
People 229 K
Devices 848 K

Car Services

SwitzerlandSwitzerland
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1636054
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 478 K
People 1.1 M
Devices 3.9 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1216163
AppNexus17046929
Google DV360784983085
Reach
Households 485 K
People 1.1 M
Devices 3.9 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1216163
AppNexus17046929
Google DV360784983085
Reach
Households 491 K
People 1.1 M
Devices 4 M

Banking / Financing

SwitzerlandSwitzerland
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1636079
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 353 K
People 777 K
Devices 2.9 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1636082
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 426 K
People 936 K
Devices 3.5 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1636085
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 382 K
People 840 K
Devices 3.1 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1636088
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 279 K
People 613 K
Devices 2.3 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1636090
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 336 K
People 739 K
Devices 2.7 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1636093
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 295 K
People 649 K
Devices 2.4 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1636095
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 69 K
People 152 K
Devices 561 K

Insurance

SwitzerlandSwitzerland
Composition
CarsB,C
Availability (DSP)
Adform1636747
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 494 K
People 1.1 M
Devices 4 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1636749
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1 M
People 2.3 M
Devices 8.5 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1636750
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 571 K
People 1.3 M
Devices 4.6 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1636751
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 449 K
People 987 K
Devices 3.7 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1636752
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 497 K
People 1.1 M
Devices 4 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1636754
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 538 K
People 1.2 M
Devices 4.4 M

Real Estate Trading

SwitzerlandSwitzerland
Composition
LifecycleA,B
Availability (DSP)
Adform1626468
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 353 K
People 777 K
Devices 2.9 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1626472
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 294 K
People 647 K
Devices 2.4 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1626478
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 572 K
People 1.3 M
Devices 4.7 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1626479
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 419 K
People 922 K
Devices 3.4 M

Home Renovation

SwitzerlandSwitzerland
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1636729
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 545 K
People 1.2 M
Devices 4.4 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1636731
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 335 K
People 737 K
Devices 2.7 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1636732
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 354 K
People 780 K
Devices 2.9 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1636733
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 343 K
People 754 K
Devices 2.8 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1636735
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 303 K
People 666 K
Devices 2.5 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1636736
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 395 K
People 870 K
Devices 3.2 M

Restaurants

SwitzerlandSwitzerland
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1636122
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 362 K
People 796 K
Devices 2.9 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1636123
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 457 K
People 1 M
Devices 3.7 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1636124
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 874 K
People 1.9 M
Devices 7.1 M

Telecommunication

SwitzerlandSwitzerland
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1636745
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 599 K
People 1.3 M
Devices 4.9 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1636744
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 599 K
People 1.3 M
Devices 4.9 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1636743
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 425 K
People 935 K
Devices 3.5 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1636739
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 430 K
People 945 K
Devices 3.5 M

Children Articles

SwitzerlandSwitzerland
Composition
ChildrenB,C
Availability (DSP)
Adform1626599
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 599 K
People 1.3 M
Devices 4.9 M

Culture & Entertainment

SwitzerlandSwitzerland
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1636374
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 389 K
People 855 K
Devices 3.2 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1636375
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 345 K
People 758 K
Devices 2.8 M
Composition
LifecycleA,B
Availability (DSP)
Adform1636376
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 353 K
People 777 K
Devices 2.9 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1636377
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 401 K
People 882 K
Devices 3.3 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1636378
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 403 K
People 888 K
Devices 3.3 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1636379
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 503 K
People 1.1 M
Devices 4.1 M

Travel & Vacation

SwitzerlandSwitzerland
Composition
Tech LevelB,C
Availability (DSP)
Adform1636650
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 637 K
People 1.4 M
Devices 5.2 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1636650
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 306 K
People 673 K
Devices 2.5 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1636652
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 331 K
People 728 K
Devices 2.7 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1636718
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 303 K
People 666 K
Devices 2.5 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1636712
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 275 K
People 605 K
Devices 2.2 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1636716
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 417 K
People 917 K
Devices 3.4 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1636717
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 303 K
People 666 K
Devices 2.5 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1636721
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 362 K
People 797 K
Devices 3 M

Computer Games

SwitzerlandSwitzerland
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1626594
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 390 K
People 859 K
Devices 3.2 M

Betting Online

SwitzerlandSwitzerland
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1626775
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 538 K
People 1.2 M
Devices 4.4 M

Electronics

SwitzerlandSwitzerland
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1636097
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 486 K
People 1.1 M
Devices 4 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1636098
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 565 K
People 1.2 M
Devices 4.6 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1636105
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 572 K
People 1.3 M
Devices 4.7 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1636106
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 387 K
People 852 K
Devices 3.2 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1636101
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 773 K
People 1.7 M
Devices 6.3 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1636102
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 381 K
People 839 K
Devices 3.1 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1636104
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 507 K
People 1.1 M
Devices 4.1 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1636107
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 381 K
People 839 K
Devices 3.1 M

Fast-Moving Consumer Good (FMCG)

SwitzerlandSwitzerland
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1636108
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 484 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleA,B
Availability (DSP)
Adform1636109
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 359 K
People 790 K
Devices 2.9 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1636110
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 479 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1636111
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 448 K
People 986 K
Devices 3.6 M
Composition
LifecycleB,C
Availability (DSP)
Adform1636112
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 334 K
People 734 K
Devices 2.7 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1636113
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 298 K
People 655 K
Devices 2.4 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1636114
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 312 K
People 686 K
Devices 2.5 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1636118
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 259 K
People 569 K
Devices 2.1 M

Personal Hygiene

SwitzerlandSwitzerland
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1636380
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 329 K
People 725 K
Devices 2.7 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1636381
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 373 K
People 820 K
Devices 3 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1636382
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 242 K
People 533 K
Devices 2 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1636383
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 472 K
People 1 M
Devices 3.8 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1636384
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 373 K
People 821 K
Devices 3 M

Lifestyle

SwitzerlandSwitzerland
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1636386
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 244 K
People 537 K
Devices 2 M
Composition
EducationA,B
Availability (DSP)
Adform1636389
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 533 K
People 1.2 M
Devices 4.3 M
Composition
LifecycleA,B,C,D
Household IncomeB,C,D,E
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 551 K
People 1.2 M
Devices 4.5 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1636390
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 559 K
People 1.2 M
Devices 4.6 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1636392
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 338 K
People 743 K
Devices 2.8 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1636393
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 470 K
People 1 M
Devices 3.8 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1636394
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 325 K
People 716 K
Devices 2.6 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1636395
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 427 K
People 939 K
Devices 3.5 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1636396
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 210 K
People 462 K
Devices 1.7 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1636397
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 295 K
People 648 K
Devices 2.4 M

Buying Power

SwitzerlandSwitzerland
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1626592
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 369 K
People 813 K
Devices 3 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1626593
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 236 K
People 519 K
Devices 1.9 M

Home Security

SwitzerlandSwitzerland
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1626500
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 605 K
People 1.3 M
Devices 4.9 M

Pharmaceuticals

SwitzerlandSwitzerland
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1636613
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 355 K
People 781 K
Devices 2.9 M
Composition
LifecycleA,B
Availability (DSP)
Adform1636614
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 359 K
People 790 K
Devices 2.9 M
Composition
LifecycleD,E
Availability (DSP)
Adform1636616
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 414 K
People 910 K
Devices 3.4 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1636617
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 518 K
People 1.1 M
Devices 4.2 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1636619
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 345 K
People 758 K
Devices 2.8 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1636621
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 368 K
People 810 K
Devices 3 M
Composition
LifecycleD,E
Availability (DSP)
Adform1636622
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 303 K
People 667 K
Devices 2.5 M

Occasions & Presents

SwitzerlandSwitzerland
Composition
LifecycleA,B,C
Availability (DSP)
Adform1636046
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 481 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1636045
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 348 K
People 766 K
Devices 2.8 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1636044
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 343 K
People 754 K
Devices 2.8 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1636042
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 370 K
People 814 K
Devices 3 M
Composition
LifecycleA,B
Availability (DSP)
Adform1636041
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 358 K
People 788 K
Devices 2.9 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1636040
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 621 K
People 1.4 M
Devices 5.1 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 545 K
People 1.2 M
Devices 4.4 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1636039
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 555 K
People 1.2 M
Devices 4.5 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1636037
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 502 K
People 1.1 M
Devices 4.1 M

Recruitment & Career

SwitzerlandSwitzerland
Composition
Business AudienceB,C
Availability (DSP)
Adform1636723
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 504 K
People 1.1 M
Devices 4.1 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1636725
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 279 K
People 614 K
Devices 2.3 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1636726
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 667 K
People 1.5 M
Devices 5.4 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1636727
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 316 K
People 695 K
Devices 2.6 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1636728
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 731 K
People 1.6 M
Devices 6 M

Political Themes

SwitzerlandSwitzerland
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1636623
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1 M
People 2.3 M
Devices 8.5 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1636625
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 639 K
People 1.4 M
Devices 5.2 M
Composition
EducationB,C
Availability (DSP)
Adform1636626
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 511 K
People 1.1 M
Devices 4.2 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1636628
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 908 K
People 2 M
Devices 7.4 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1636629
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 874 K
People 1.9 M
Devices 7.1 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1636630
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 706 K
People 1.6 M
Devices 5.7 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1636631
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 625 K
People 1.4 M
Devices 5.1 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1636633
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 430 K
People 945 K
Devices 3.5 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1636634
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 305 K
People 671 K
Devices 2.5 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1636635
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 645 K
People 1.4 M
Devices 5.3 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1636637
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 375 K
People 824 K
Devices 3 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1636639
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 414 K
People 910 K
Devices 3.4 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1636642
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 269 K
People 592 K
Devices 2.2 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1636643
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 719 K
People 1.6 M
Devices 5.9 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1636644
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 842 K
People 1.9 M
Devices 6.9 M

Fashion & Shopping

SwitzerlandSwitzerland
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1636576
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 296 K
People 652 K
Devices 2.4 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1636398
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 472 K
People 1 M
Devices 3.8 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1636399
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 380 K
People 836 K
Devices 3.1 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1636400
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 709 K
People 1.6 M
Devices 5.8 M

Recent Posts