s

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

SwedenSweden
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform495314
AppNexus15264408
Google DV360784984189
Reach
Households 2.7 M
People 6 M
Devices 22.4 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform495313
AppNexus15264409
Google DV360784984126
Data
Households 990 K
People 2.2 M
Devices 8.1 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform495199
AppNexus15264415
Google DV36015264415
Data
Households 803 K
People 1.8 M
Devices 6.5 M

Household Income

SwedenSweden
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform495323
AppNexus15265321
Google DV360784984147
Reach
Households 815 K
People 1.8 M
Devices 6.6 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform495324
AppNexus15265338
Google DV360784984273
Reach
Households 1 M
People 2.2 M
Devices 8.2 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform495325
AppNexus15265363
Google DV360784984324
Reach
Households 908 K
People 2 M
Devices 7.4 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform495326
AppNexus15265370
Google DV360784984279
Reach
Households 1 M
People 2.3 M
Devices 8.5 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform495327
AppNexus15265387
Google DV360784984327
Reach
Households 862 K
People 1.9 M
Devices 7 M

Cars in Household

SwedenSweden
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform495310
AppNexus15264393
Google DV360784984096
Reach
Households 1.8 M
People 4 M
Devices 14.8 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform495311
AppNexus15264406
Google DV360784983766
Reach
Households 1.5 M
People 3.2 M
Devices 11.9 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform495312
AppNexus15264407
Google DV360784984186
Reach
Households 1.4 M
People 3 M
Devices 11.2 M

Hometype

SwedenSweden
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform495300
AppNexus15263661
Google DV360786985593
Reach
Households 1.9 M
People 4.1 M
Devices 15.2 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform495298
AppNexus15263670
Google DV360786985596
Reach
Households 2.8 M
People 6.1 M
Devices 22.7 M

Lifecycle

SwedenSweden
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform495304
AppNexus15264383
Google DV360784653929
Reach
Households 885 K
People 1.9 M
Devices 7.2 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform495305
AppNexus15264384
Google DV360784983088
Reach
Households 931 K
People 2 M
Devices 7.6 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform495307
AppNexus15264385
Google DV360784983922
Reach
Households 1 M
People 2.3 M
Devices 8.3 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform495308
AppNexus15264386
Google DV360784654058
Reach
Households 838 K
People 1.8 M
Devices 6.8 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform495309
AppNexus15264391
Google DV360784984120
Reach
Households 792 K
People 1.7 M
Devices 6.4 M

Home Ownership

SwedenSweden
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform495332
AppNexus15265731
Google DV360786986298
Reach
Households 2.7 M
People 6 M
Devices 22.2 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform495333
AppNexus15265730
Google DV360784984240
Reach
Households 1.9 M
People 4.2 M
Devices 15.5 M

Education

SwedenSweden
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform495315
AppNexus15264428
Google DV360786986160
Reach
Households 1.4 M
People 3.2 M
Devices 11.8 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform495316
AppNexus15264429
Google DV360784654064
Reach
Households 1.7 M
People 3.8 M
Devices 14 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform495317
AppNexus15264432
Google DV360786986166
Reach
Households 1.5 M
People 3.3 M
Devices 12.1 M

Savings

SwedenSweden
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform495301
AppNexus15264380
Google DV360784983757
Reach
Households 2.3 M
People 5 M
Devices 18.6 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform495302
AppNexus15264381
Google DV360784653923
Reach
Households 1.4 M
People 3.1 M
Devices 11.4 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform495303
AppNexus15264382
Google DV360784983082
Reach
Households 978 K
People 2.2 M
Devices 8 M

Tech Level

SwedenSweden
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform495344
AppNexus15265739
Google DV360784654340
Reach
Households 2.4 M
People 5.2 M
Devices 19.3 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform495345
AppNexus15265741
Google DV360784654343
Reach
Households 966 K
People 2.1 M
Devices 7.9 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform495346
AppNexus15265759
Google DV360786986322
Reach
Households 1 M
People 2.2 M
Devices 8.2 M

Neighbourhood Type

SwedenSweden
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform495318
AppNexus15264435
Google DV360786986145
Reach
Households 897 K
People 2 M
Devices 7.3 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform495319
AppNexus15264470
Google DV360784984144
Reach
Households 1.5 M
People 3.2 M
Devices 11.8 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform495320
AppNexus15264493
Google DV360784984270
Reach
Households 1.3 M
People 2.8 M
Devices 10.2 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform495321
AppNexus15264535
Google DV360784984318
Reach
Households 1 M
People 2.3 M
Devices 8.5 M

Building Age

SwedenSweden
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform495334
AppNexus15265732
Google DV360784984243
Reach
Households 745 K
People 1.6 M
Devices 6.1 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform495335
AppNexus15265734
Google DV360786986154
Reach
Households 1.8 M
People 3.9 M
Devices 14.4 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform495336
AppNexus15265735
Google DV360786986265
Reach
Households 2 M
People 4.3 M
Devices 15.9 M

Living Space M2

SwedenSweden
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform495337
AppNexus15265736
Google DV360
Reach
Households 1.8 M
People 4.1 M
Devices 15 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform495338
AppNexus15265737
Google DV360
Reach
Households 1.9 M
People 4.1 M
Devices 15.1 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform495339
AppNexus15265738
Google DV360
Reach
Households 915 K
People 2 M
Devices 7.4 M

Business Audience

SwedenSweden
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1105846
AppNexus17046921
Google DV360784983841
Reach
Companies 140 K
People 307 K
Devices 1.1 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1105845
AppNexus17046922
Google DV360784983919
Reach
Companies 42 K
People 92 K
Devices 341 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1105844
AppNexus17046929
Google DV360784983085
Reach
Companies 9 K
People 20 K
Devices 76 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

SwedenSweden
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1624061
AppNexusUse Composition
Google DV360860511236
Reach
Households 183 K
People 403 K
Devices 1.5 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1624062
AppNexusUse Composition
Google DV360843503307
Reach
Households 370 K
People 815 K
Devices 3 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1624063
AppNexusUse Composition
Google DV360860632324
Reach
Households 454 K
People 999 K
Devices 3.7 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1624066
AppNexusUse Composition
Google DV360860632330
Reach
Households 519 K
People 1.1 M
Devices 4.2 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1624068
AppNexusUse Composition
Google DV360862051917
Reach
Households 473 K
People 1 M
Devices 3.8 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1624069
AppNexusUse Composition
Google DV360862051923
Reach
Households 518 K
People 1.1 M
Devices 4.2 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1624071
AppNexusUse Composition
Google DV360862051935
Reach
Households 377 K
People 830 K
Devices 3.1 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1624072
AppNexusUse Composition
Google DV360860631565
Reach
Households 481 K
People 1.1 M
Devices 3.9 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1624073
AppNexusUse Composition
Google DV360860632378
Reach
Households 321 K
People 706 K
Devices 2.6 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1624076
AppNexusUse Composition
Google DV360862051968
Reach
Households 144 K
People 318 K
Devices 1.2 M

Car Services

SwedenSweden
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1624078
AppNexusUse Composition
Google DV360860632381
Reach
Households 663 K
People 1.5 M
Devices 5.4 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1105844
AppNexusUse Composition
Google DV360860632384
Reach
Households 672 K
People 1.5 M
Devices 5.5 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1105844
AppNexusUse Composition
Google DV360860632387
Reach
Households 680 K
People 1.5 M
Devices 5.5 M

Banking / Financing

SwedenSweden
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1624082
AppNexusUse Composition
Google DV360862051986
Reach
Households 489 K
People 1.1 M
Devices 4 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1624083
AppNexusUse Composition
Google DV360860632390
Reach
Households 590 K
People 1.3 M
Devices 4.8 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1624084
AppNexusUse Composition
Google DV360860632351
Reach
Households 529 K
People 1.2 M
Devices 4.3 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1624085
AppNexusUse Composition
Google DV360860513705
Reach
Households 386 K
People 849 K
Devices 3.1 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1624086
AppNexusUse Composition
Google DV360860513720
Reach
Households 465 K
People 1 M
Devices 3.8 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1624087
AppNexusUse Composition
Google DV360860632354
Reach
Households 409 K
People 900 K
Devices 3.3 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1624091
AppNexusUse Composition
Google DV360860513723
Reach
Households 95 K
People 210 K
Devices 777 K

Insurance

SwedenSweden
Composition
CarsB,C
Availability (DSP)
Adform1624092
AppNexusUse Composition
Google DV360860632399
Reach
Households 685 K
People 1.5 M
Devices 5.6 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1624093
AppNexusUse Composition
Google DV360860632357
Reach
Households 1.4 M
People 3.2 M
Devices 11.8 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1624097
AppNexusUse Composition
Google DV360860513744
Reach
Households 790 K
People 1.7 M
Devices 6.4 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1624098
AppNexusUse Composition
Google DV360860632414
Reach
Households 622 K
People 1.4 M
Devices 5.1 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1624099
AppNexusUse Composition
Google DV360860632408
Reach
Households 689 K
People 1.5 M
Devices 5.6 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1624108
AppNexusUse Composition
Google DV360860513765
Reach
Households 745 K
People 1.6 M
Devices 6.1 M

Real Estate Trading

SwedenSweden
Composition
LifecycleA,B
Availability (DSP)
Adform1624109
AppNexusUse Composition
Google DV360860513753
Reach
Households 489 K
People 1.1 M
Devices 4 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1624110
AppNexusUse Composition
Google DV360862052028
Reach
Households 408 K
People 897 K
Devices 3.3 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1624112
AppNexusUse Composition
Google DV360862052010
Reach
Households 792 K
People 1.7 M
Devices 6.4 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1624114
AppNexusUse Composition
Google DV360862052034
Reach
Households 580 K
People 1.3 M
Devices 4.7 M

Home Renovation

SwedenSweden
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1624115
AppNexusUse Composition
Google DV360860513714
Reach
Households 755 K
People 1.7 M
Devices 6.1 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1624116
AppNexusUse Composition
Google DV360862052040
Reach
Households 464 K
People 1 M
Devices 3.8 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1624117
AppNexusUse Composition
Google DV360862052013
Reach
Households 491 K
People 1.1 M
Devices 4 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1624118
AppNexusUse Composition
Google DV360860513795
Reach
Households 475 K
People 1 M
Devices 3.9 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1624119
AppNexusUse Composition
Google DV360862052016
Reach
Households 419 K
People 922 K
Devices 3.4 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1649149
AppNexusUse Composition
Google DV360860513717
Reach
Households 548 K
People 1.2 M
Devices 4.5 M

Restaurants

SwedenSweden
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1624120
AppNexusUse Composition
Google DV360860632447
Reach
Households 501 K
People 1.1 M
Devices 4.1 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1624121
AppNexusUse Composition
Google DV360860513816
Reach
Households 632 K
People 1.4 M
Devices 5.1 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1624121
AppNexusUse Composition
Google DV360860632456
Reach
Households 1.2 M
People 2.7 M
Devices 9.9 M

Telecommunication

SwedenSweden
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1624125
AppNexusUse Composition
Google DV360860513810
Reach
Households 830 K
People 1.8 M
Devices 6.8 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1624126
AppNexusUse Composition
Google DV360860513813
Reach
Households 830 K
People 1.8 M
Devices 6.8 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1624127
AppNexusUse Composition
Google DV360862052043
Reach
Households 589 K
People 1.3 M
Devices 4.8 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1624130
AppNexusUse Composition
Google DV360860513822
Reach
Households 595 K
People 1.3 M
Devices 4.8 M

Children Articles

SwedenSweden
Composition
ChildrenB,C
Availability (DSP)
Adform1624131
AppNexusUse Composition
Google DV360860513825
Reach
Households 830 K
People 1.8 M
Devices 6.8 M

Culture & Entertainment

SwedenSweden
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1624132
AppNexusUse Composition
Google DV360860513780
Reach
Households 538 K
People 1.2 M
Devices 4.4 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1624133
AppNexusUse Composition
Google DV360860632495
Reach
Households 477 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleA,B
Availability (DSP)
Adform1624134
AppNexusUse Composition
Google DV360860632480
Reach
Households 489 K
People 1.1 M
Devices 4 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1624135
AppNexusUse Composition
Google DV360860632519
Reach
Households 556 K
People 1.2 M
Devices 4.5 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1624136
AppNexusUse Composition
Google DV360860632522
Reach
Households 559 K
People 1.2 M
Devices 4.5 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1624138
AppNexusUse Composition
Google DV360860632525
Reach
Households 696 K
People 1.5 M
Devices 5.7 M

Travel & Vacation

SwedenSweden
Composition
Tech LevelB,C
Availability (DSP)
Adform1624139
AppNexusUse Composition
Google DV360860632498
Reach
Households 883 K
People 1.9 M
Devices 7.2 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1624139
AppNexusUse Composition
Google DV360860632531
Reach
Households 424 K
People 932 K
Devices 3.4 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1624143
AppNexusUse Composition
Google DV360860632537
Reach
Households 458 K
People 1 M
Devices 3.7 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1624145
AppNexusUse Composition
Google DV360862052076
Reach
Households 420 K
People 923 K
Devices 3.4 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1624146
AppNexusUse Composition
Google DV360862052085
Reach
Households 381 K
People 838 K
Devices 3.1 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1624148
AppNexusUse Composition
Google DV360860632549
Reach
Households 578 K
People 1.3 M
Devices 4.7 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1624149
AppNexusUse Composition
Google DV360860632555
Reach
Households 419 K
People 922 K
Devices 3.4 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1624153
AppNexusUse Composition
Google DV360860513870
Reach
Households 502 K
People 1.1 M
Devices 4.1 M

Computer Games

SwedenSweden
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1624154
AppNexusUse Composition
Google DV360860513873
Reach
Households 541 K
People 1.2 M
Devices 4.4 M

Betting Online

SwedenSweden
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1624155
AppNexusUse Composition
Google DV360862052091
Reach
Households 745 K
People 1.6 M
Devices 6.1 M

Electronics

SwedenSweden
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1624158
AppNexusUse Composition
Google DV360860513876
Reach
Households 674 K
People 1.5 M
Devices 5.5 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1624159
AppNexusUse Composition
Google DV360862052094
Reach
Households 782 K
People 1.7 M
Devices 6.4 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1624160
AppNexusUse Composition
Google DV360860513738
Reach
Households 792 K
People 1.7 M
Devices 6.4 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1624161
AppNexusUse Composition
Google DV360862052100
Reach
Households 537 K
People 1.2 M
Devices 4.4 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1624163
AppNexusUse Composition
Google DV360862052142
Reach
Households 1.1 M
People 2.4 M
Devices 8.7 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1624166
AppNexusUse Composition
Google DV360860513879
Reach
Households 528 K
People 1.2 M
Devices 4.3 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1624167
AppNexusUse Composition
Google DV360862052151
Reach
Households 703 K
People 1.5 M
Devices 5.7 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1649162
AppNexusUse Composition
Google DV360860513894
Reach
Households 528 K
People 1.2 M
Devices 4.3 M

Fast-Moving Consumer Good (FMCG)

SwedenSweden
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1624169
AppNexusUse Composition
Google DV360862052160
Reach
Households 670 K
People 1.5 M
Devices 5.5 M
Composition
LifecycleA,B
Availability (DSP)
Adform1624171
AppNexusUse Composition
Google DV360860513903
Reach
Households 497 K
People 1.1 M
Devices 4 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1624172
AppNexusUse Composition
Google DV360860513906
Reach
Households 663 K
People 1.5 M
Devices 5.4 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1624174
AppNexusUse Composition
Google DV360862052172
Reach
Households 621 K
People 1.4 M
Devices 5.1 M
Composition
LifecycleB,C
Availability (DSP)
Adform1624175
AppNexusUse Composition
Google DV360860513915
Reach
Households 462 K
People 1 M
Devices 3.8 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1624177
AppNexusUse Composition
Google DV360862052184
Reach
Households 413 K
People 908 K
Devices 3.4 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1624180
AppNexusUse Composition
Google DV360862052187
Reach
Households 432 K
People 951 K
Devices 3.5 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1624181
AppNexusUse Composition
Google DV360862052190
Reach
Households 358 K
People 788 K
Devices 2.9 M

Personal Hygiene

SwedenSweden
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1624182
AppNexusUse Composition
Google DV360862052178
Reach
Households 456 K
People 1 M
Devices 3.7 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1624183
AppNexusUse Composition
Google DV360860632585
Reach
Households 517 K
People 1.1 M
Devices 4.2 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1624184
AppNexusUse Composition
Google DV360860632606
Reach
Households 336 K
People 739 K
Devices 2.7 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1649159
AppNexusUse Composition
Google DV360860632591
Reach
Households 654 K
People 1.4 M
Devices 5.3 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1649160
AppNexusUse Composition
Google DV360862052205
Reach
Households 517 K
People 1.1 M
Devices 4.2 M

Lifestyle

SwedenSweden
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1624187
AppNexusUse Composition
Google DV360860632615
Reach
Households 338 K
People 744 K
Devices 2.8 M
Composition
EducationA,B
Availability (DSP)
Adform1624188
AppNexusUse Composition
Google DV360862052211
Reach
Households 738 K
People 1.6 M
Devices 6 M
Composition
LifecycleA,B,C,D
Household IncomeB,C,D,E
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 763 K
People 1.7 M
Devices 6.2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1624191
AppNexusUse Composition
Google DV360860632573
Reach
Households 775 K
People 1.7 M
Devices 6.3 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1624192
AppNexusUse Composition
Google DV360862052118
Reach
Households 468 K
People 1 M
Devices 3.8 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1624195
AppNexusUse Composition
Google DV360860513972
Reach
Households 651 K
People 1.4 M
Devices 5.3 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1624209
AppNexusUse Composition
Google DV360860513957
Reach
Households 451 K
People 992 K
Devices 3.7 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1649145
AppNexusUse Composition
Google DV360860632621
Reach
Households 591 K
People 1.3 M
Devices 4.8 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1649147
AppNexusUse Composition
Google DV360860632624
Reach
Households 291 K
People 639 K
Devices 2.4 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1649148
AppNexusUse Composition
Google DV360860632633
Reach
Households 408 K
People 898 K
Devices 3.3 M

Buying Power

SwedenSweden
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1624214
AppNexusUse Composition
Google DV360860513966
Reach
Households 512 K
People 1.1 M
Devices 4.2 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1624212
AppNexusUse Composition
Google DV360860513963
Reach
Households 327 K
People 719 K
Devices 2.7 M

Home Security

SwedenSweden
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1624216
AppNexusUse Composition
Google DV360860513969
Reach
Households 838 K
People 1.8 M
Devices 6.8 M

Pharmaceuticals

SwedenSweden
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1624221
AppNexusUse Composition
Google DV360860632651
Reach
Households 492 K
People 1.1 M
Devices 4 M
Composition
LifecycleA,B
Availability (DSP)
Adform1624222
AppNexusUse Composition
Google DV360862052232
Reach
Households 497 K
People 1.1 M
Devices 4 M
Composition
LifecycleD,E
Availability (DSP)
Adform1624223
AppNexusUse Composition
Google DV360860514005
Reach
Households 573 K
People 1.3 M
Devices 4.7 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1624288
AppNexusUse Composition
Google DV360860514008
Reach
Households 718 K
People 1.6 M
Devices 5.8 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1624289
AppNexusUse Composition
Google DV360862052259
Reach
Households 477 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1624290
AppNexusUse Composition
Google DV360860514029
Reach
Households 510 K
People 1.1 M
Devices 4.2 M
Composition
LifecycleD,E
Availability (DSP)
Adform1649143
AppNexusUse Composition
Google DV360860632660
Reach
Households 420 K
People 924 K
Devices 3.4 M

Occasions & Presents

SwedenSweden
Composition
LifecycleA,B,C
Availability (DSP)
Adform1624291
AppNexusUse Composition
Google DV360862052271
Reach
Households 666 K
People 1.5 M
Devices 5.4 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1624292
AppNexusUse Composition
Google DV360860632690
Reach
Households 482 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1624293
AppNexusUse Composition
Google DV360860632696
Reach
Households 475 K
People 1 M
Devices 3.9 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1624294
AppNexusUse Composition
Google DV360862052307
Reach
Households 512 K
People 1.1 M
Devices 4.2 M
Composition
LifecycleA,B
Availability (DSP)
Adform1624295
AppNexusUse Composition
Google DV360862052295
Reach
Households 496 K
People 1.1 M
Devices 4 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1624296
AppNexusUse Composition
Google DV360860514023
Reach
Households 861 K
People 1.9 M
Devices 7 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 754 K
People 1.7 M
Devices 6.1 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1624299
AppNexusUse Composition
Google DV360860632732
Reach
Households 769 K
People 1.7 M
Devices 6.3 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1624300
AppNexusUse Composition
Google DV360860632735
Reach
Households 696 K
People 1.5 M
Devices 5.7 M

Recruitment & Career

SwedenSweden
Composition
Business AudienceB,C
Availability (DSP)
Adform1624315
AppNexusUse Composition
Google DV360862052370
Reach
Households 699 K
People 1.5 M
Devices 5.7 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1624316
AppNexusUse Composition
Google DV360862052349
Reach
Households 387 K
People 850 K
Devices 3.1 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1624317
AppNexusUse Composition
Google DV360862052376
Reach
Households 924 K
People 2 M
Devices 7.5 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1624318
AppNexusUse Composition
Google DV360860514143
Reach
Households 438 K
People 963 K
Devices 3.6 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1624319
AppNexusUse Composition
Google DV360860514158
Reach
Households 1 M
People 2.2 M
Devices 8.2 M

Political Themes

SwedenSweden
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1624321
AppNexusUse Composition
Google DV360860514149
Reach
Households 1.4 M
People 3.2 M
Devices 11.8 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1624322
AppNexusUse Composition
Google DV360860632813
Reach
Households 885 K
People 1.9 M
Devices 7.2 M
Composition
EducationB,C
Availability (DSP)
Adform1624332
AppNexusUse Composition
Google DV360860632822
Reach
Households 708 K
People 1.6 M
Devices 5.8 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1624333
AppNexusUse Composition
Google DV360860632819
Reach
Households 1.3 M
People 2.8 M
Devices 10.2 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1624334
AppNexusUse Composition
Google DV360862052406
Reach
Households 1.2 M
People 2.7 M
Devices 9.9 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1624335
AppNexusUse Composition
Google DV360862052409
Reach
Households 978 K
People 2.2 M
Devices 8 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1624336
AppNexusUse Composition
Google DV360860514179
Reach
Households 866 K
People 1.9 M
Devices 7.1 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1624340
AppNexusUse Composition
Google DV360862052415
Reach
Households 595 K
People 1.3 M
Devices 4.8 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1624341
AppNexusUse Composition
Google DV360862052418
Reach
Households 422 K
People 929 K
Devices 3.4 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1624342
AppNexusUse Composition
Google DV360860514185
Reach
Households 894 K
People 2 M
Devices 7.3 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1624343
AppNexusUse Composition
Google DV360860514188
Reach
Households 519 K
People 1.1 M
Devices 4.2 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1624344
AppNexusUse Composition
Google DV360860632837
Reach
Households 573 K
People 1.3 M
Devices 4.7 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1624345
AppNexusUse Composition
Google DV360860632840
Reach
Households 373 K
People 820 K
Devices 3 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1624346
AppNexusUse Composition
Google DV360862052424
Reach
Households 997 K
People 2.2 M
Devices 8.1 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1624348
AppNexusUse Composition
Google DV360862052427
Reach
Households 1.2 M
People 2.6 M
Devices 9.5 M

Fashion & Shopping

SwedenSweden
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1624210
AppNexusUse Composition
Google DV360862052430
Reach
Households 410 K
People 903 K
Devices 3.3 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1649151
AppNexusUse Composition
Google DV360860514194
Reach
Households 654 K
People 1.4 M
Devices 5.3 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1649154
AppNexusUse Composition
Google DV360860514200
Reach
Households 526 K
People 1.2 M
Devices 4.3 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1649157
AppNexusUse Composition
Google DV360860514236
Reach
Households 983 K
People 2.2 M
Devices 8 M

Christmas Presents

SwedenSweden
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1624210
AppNexusUse Composition
Google DV360862052430
Reach
Households 410 K
People 903 K
Devices 3.3 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1649151
AppNexusUse Composition
Google DV360860514194
Reach
Households 654 K
People 1.4 M
Devices 5.3 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1649154
AppNexusUse Composition
Google DV360860514200
Reach
Households 526 K
People 1.2 M
Devices 4.3 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1649157
AppNexusUse Composition
Google DV360860514236
Reach
Households 983 K
People 2.2 M
Devices 8 M
D

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