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Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

SwedenSweden
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform495314
Xandr15264408
Google DV360784984189
Reach
Households 2.7 M
People 6 M
Devices 22.4 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform495313
Xandr15264409
Google DV360784984126
Data
Households 990 K
People 2.2 M
Devices 8.1 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform495199
Xandr15264415
Google DV36015264415
Data
Households 803 K
People 1.8 M
Devices 6.5 M

Household Income

SwedenSweden
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform495323
Xandr15265321
Google DV360784984147
Reach
Households 815 K
People 1.8 M
Devices 6.6 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform495324
Xandr15265338
Google DV360784984273
Reach
Households 1 M
People 2.2 M
Devices 8.2 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform495325
Xandr15265363
Google DV360784984324
Reach
Households 908 K
People 2 M
Devices 7.4 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform495326
Xandr15265370
Google DV360784984279
Reach
Households 1 M
People 2.3 M
Devices 8.5 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform495327
Xandr15265387
Google DV360784984327
Reach
Households 862 K
People 1.9 M
Devices 7 M

Cars in Household

SwedenSweden
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform495310
Xandr15264393
Google DV360784984096
Reach
Households 1.8 M
People 4 M
Devices 14.8 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform495311
Xandr15264406
Google DV360784983766
Reach
Households 1.5 M
People 3.2 M
Devices 11.9 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform495312
Xandr15264407
Google DV360784984186
Reach
Households 1.4 M
People 3 M
Devices 11.2 M

Hometype

SwedenSweden
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform495300
Xandr15263661
Google DV360786985593
Reach
Households 1.9 M
People 4.1 M
Devices 15.2 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform495298
Xandr15263670
Google DV360786985596
Reach
Households 2.8 M
People 6.1 M
Devices 22.7 M

Lifecycle

SwedenSweden
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform495304
Xandr15264383
Google DV360784653929
Reach
Households 885 K
People 1.9 M
Devices 7.2 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform495305
Xandr15264384
Google DV360784983088
Reach
Households 931 K
People 2 M
Devices 7.6 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform495307
Xandr15264385
Google DV360784983922
Reach
Households 1 M
People 2.3 M
Devices 8.3 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform495308
Xandr15264386
Google DV360784654058
Reach
Households 838 K
People 1.8 M
Devices 6.8 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform495309
Xandr15264391
Google DV360784984120
Reach
Households 792 K
People 1.7 M
Devices 6.4 M

Home Ownership

SwedenSweden
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform495332
Xandr15265731
Google DV360786986298
Reach
Households 2.7 M
People 6 M
Devices 22.2 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform495333
Xandr15265730
Google DV360784984240
Reach
Households 1.9 M
People 4.2 M
Devices 15.5 M

Education

SwedenSweden
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform495315
Xandr15264428
Google DV360786986160
Reach
Households 1.4 M
People 3.2 M
Devices 11.8 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform495316
Xandr15264429
Google DV360784654064
Reach
Households 1.7 M
People 3.8 M
Devices 14 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform495317
Xandr15264432
Google DV360786986166
Reach
Households 1.5 M
People 3.3 M
Devices 12.1 M

Savings

SwedenSweden
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform495301
Xandr15264380
Google DV360784983757
Reach
Households 2.3 M
People 5 M
Devices 18.6 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform495302
Xandr15264381
Google DV360784653923
Reach
Households 1.4 M
People 3.1 M
Devices 11.4 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform495303
Xandr15264382
Google DV360784983082
Reach
Households 978 K
People 2.2 M
Devices 8 M

Tech Level

SwedenSweden
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform495344
Xandr15265739
Google DV360784654340
Reach
Households 2.4 M
People 5.2 M
Devices 19.3 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform495345
Xandr15265741
Google DV360784654343
Reach
Households 966 K
People 2.1 M
Devices 7.9 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform495346
Xandr15265759
Google DV360786986322
Reach
Households 1 M
People 2.2 M
Devices 8.2 M

Neighbourhood Type

SwedenSweden
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform495318
Xandr15264435
Google DV360786986145
Reach
Households 897 K
People 2 M
Devices 7.3 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform495319
Xandr15264470
Google DV360784984144
Reach
Households 1.5 M
People 3.2 M
Devices 11.8 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform495320
Xandr15264493
Google DV360784984270
Reach
Households 1.3 M
People 2.8 M
Devices 10.2 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform495321
Xandr15264535
Google DV360784984318
Reach
Households 1 M
People 2.3 M
Devices 8.5 M

Building Age

SwedenSweden
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform495334
Xandr15265732
Google DV360784984243
Reach
Households 745 K
People 1.6 M
Devices 6.1 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform495335
Xandr15265734
Google DV360786986154
Reach
Households 1.8 M
People 3.9 M
Devices 14.4 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform495336
Xandr15265735
Google DV360786986265
Reach
Households 2 M
People 4.3 M
Devices 15.9 M

Living Space M2

SwedenSweden
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform495337
Xandr15265736
Google DV360
Reach
Households 1.8 M
People 4.1 M
Devices 15 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform495338
Xandr15265737
Google DV360
Reach
Households 1.9 M
People 4.1 M
Devices 15.1 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform495339
Xandr15265738
Google DV360
Reach
Households 915 K
People 2 M
Devices 7.4 M

Business Audience

SwedenSweden
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1105846
Xandr17046921
Google DV360784983841
Reach
Companies 140 K
People 307 K
Devices 1.1 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1105845
Xandr17046922
Google DV360784983919
Reach
Companies 42 K
People 92 K
Devices 341 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1105844
Xandr17046929
Google DV360784983085
Reach
Companies 9 K
People 20 K
Devices 76 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

SwedenSweden
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1624061
XandrUse Composition
Google DV360860511236
Reach
Households 183 K
People 403 K
Devices 1.5 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1624062
XandrUse Composition
Google DV360843503307
Reach
Households 370 K
People 815 K
Devices 3 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1624063
XandrUse Composition
Google DV360860632324
Reach
Households 454 K
People 999 K
Devices 3.7 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1624066
XandrUse Composition
Google DV360860632330
Reach
Households 519 K
People 1.1 M
Devices 4.2 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1624068
XandrUse Composition
Google DV360862051917
Reach
Households 473 K
People 1 M
Devices 3.8 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1624069
XandrUse Composition
Google DV360862051923
Reach
Households 518 K
People 1.1 M
Devices 4.2 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1624071
XandrUse Composition
Google DV360862051935
Reach
Households 377 K
People 830 K
Devices 3.1 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1624072
XandrUse Composition
Google DV360860631565
Reach
Households 481 K
People 1.1 M
Devices 3.9 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1624073
XandrUse Composition
Google DV360860632378
Reach
Households 321 K
People 706 K
Devices 2.6 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1624076
XandrUse Composition
Google DV360862051968
Reach
Households 144 K
People 318 K
Devices 1.2 M

Car Services

SwedenSweden
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1624078
XandrUse Composition
Google DV360860632381
Reach
Households 663 K
People 1.5 M
Devices 5.4 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1105844
XandrUse Composition
Google DV360860632384
Reach
Households 672 K
People 1.5 M
Devices 5.5 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1105844
XandrUse Composition
Google DV360860632387
Reach
Households 680 K
People 1.5 M
Devices 5.5 M

Banking / Financing

SwedenSweden
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1624082
XandrUse Composition
Google DV360862051986
Reach
Households 489 K
People 1.1 M
Devices 4 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1624083
XandrUse Composition
Google DV360860632390
Reach
Households 590 K
People 1.3 M
Devices 4.8 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1624084
XandrUse Composition
Google DV360860632351
Reach
Households 529 K
People 1.2 M
Devices 4.3 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1624085
XandrUse Composition
Google DV360860513705
Reach
Households 386 K
People 849 K
Devices 3.1 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1624086
XandrUse Composition
Google DV360860513720
Reach
Households 465 K
People 1 M
Devices 3.8 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1624087
XandrUse Composition
Google DV360860632354
Reach
Households 409 K
People 900 K
Devices 3.3 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1624091
XandrUse Composition
Google DV360860513723
Reach
Households 95 K
People 210 K
Devices 777 K

Insurance

SwedenSweden
Composition
CarsB,C
Availability (DSP)
Adform1624092
XandrUse Composition
Google DV360860632399
Reach
Households 685 K
People 1.5 M
Devices 5.6 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1624093
XandrUse Composition
Google DV360860632357
Reach
Households 1.4 M
People 3.2 M
Devices 11.8 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1624097
XandrUse Composition
Google DV360860513744
Reach
Households 790 K
People 1.7 M
Devices 6.4 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1624098
XandrUse Composition
Google DV360860632414
Reach
Households 622 K
People 1.4 M
Devices 5.1 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1624099
XandrUse Composition
Google DV360860632408
Reach
Households 689 K
People 1.5 M
Devices 5.6 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1624108
XandrUse Composition
Google DV360860513765
Reach
Households 745 K
People 1.6 M
Devices 6.1 M

Real Estate Trading

SwedenSweden
Composition
LifecycleA,B
Availability (DSP)
Adform1624109
XandrUse Composition
Google DV360860513753
Reach
Households 489 K
People 1.1 M
Devices 4 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1624110
XandrUse Composition
Google DV360862052028
Reach
Households 408 K
People 897 K
Devices 3.3 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1624112
XandrUse Composition
Google DV360862052010
Reach
Households 792 K
People 1.7 M
Devices 6.4 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1624114
XandrUse Composition
Google DV360862052034
Reach
Households 580 K
People 1.3 M
Devices 4.7 M

Home Renovation

SwedenSweden
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1624115
XandrUse Composition
Google DV360860513714
Reach
Households 755 K
People 1.7 M
Devices 6.1 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1624116
XandrUse Composition
Google DV360862052040
Reach
Households 464 K
People 1 M
Devices 3.8 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1624117
XandrUse Composition
Google DV360862052013
Reach
Households 491 K
People 1.1 M
Devices 4 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1624118
XandrUse Composition
Google DV360860513795
Reach
Households 475 K
People 1 M
Devices 3.9 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1624119
XandrUse Composition
Google DV360862052016
Reach
Households 419 K
People 922 K
Devices 3.4 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1649149
XandrUse Composition
Google DV360860513717
Reach
Households 548 K
People 1.2 M
Devices 4.5 M

Restaurants

SwedenSweden
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1624120
XandrUse Composition
Google DV360860632447
Reach
Households 501 K
People 1.1 M
Devices 4.1 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1624121
XandrUse Composition
Google DV360860513816
Reach
Households 632 K
People 1.4 M
Devices 5.1 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1624121
XandrUse Composition
Google DV360860632456
Reach
Households 1.2 M
People 2.7 M
Devices 9.9 M

Telecommunication

SwedenSweden
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1624125
XandrUse Composition
Google DV360860513810
Reach
Households 830 K
People 1.8 M
Devices 6.8 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1624126
XandrUse Composition
Google DV360860513813
Reach
Households 830 K
People 1.8 M
Devices 6.8 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1624127
XandrUse Composition
Google DV360862052043
Reach
Households 589 K
People 1.3 M
Devices 4.8 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1624130
XandrUse Composition
Google DV360860513822
Reach
Households 595 K
People 1.3 M
Devices 4.8 M

Children Articles

SwedenSweden
Composition
ChildrenB,C
Availability (DSP)
Adform1624131
XandrUse Composition
Google DV360860513825
Reach
Households 830 K
People 1.8 M
Devices 6.8 M

Culture & Entertainment

SwedenSweden
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1624132
XandrUse Composition
Google DV360860513780
Reach
Households 538 K
People 1.2 M
Devices 4.4 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1624133
XandrUse Composition
Google DV360860632495
Reach
Households 477 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleA,B
Availability (DSP)
Adform1624134
XandrUse Composition
Google DV360860632480
Reach
Households 489 K
People 1.1 M
Devices 4 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1624135
XandrUse Composition
Google DV360860632519
Reach
Households 556 K
People 1.2 M
Devices 4.5 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1624136
XandrUse Composition
Google DV360860632522
Reach
Households 559 K
People 1.2 M
Devices 4.5 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1624138
XandrUse Composition
Google DV360860632525
Reach
Households 696 K
People 1.5 M
Devices 5.7 M

Travel & Vacation

SwedenSweden
Composition
Tech LevelB,C
Availability (DSP)
Adform1624139
XandrUse Composition
Google DV360860632498
Reach
Households 883 K
People 1.9 M
Devices 7.2 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1624139
XandrUse Composition
Google DV360860632531
Reach
Households 424 K
People 932 K
Devices 3.4 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1624143
XandrUse Composition
Google DV360860632537
Reach
Households 458 K
People 1 M
Devices 3.7 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1624145
XandrUse Composition
Google DV360862052076
Reach
Households 420 K
People 923 K
Devices 3.4 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1624146
XandrUse Composition
Google DV360862052085
Reach
Households 381 K
People 838 K
Devices 3.1 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1624148
XandrUse Composition
Google DV360860632549
Reach
Households 578 K
People 1.3 M
Devices 4.7 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1624149
XandrUse Composition
Google DV360860632555
Reach
Households 419 K
People 922 K
Devices 3.4 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1624153
XandrUse Composition
Google DV360860513870
Reach
Households 502 K
People 1.1 M
Devices 4.1 M

Computer Games

SwedenSweden
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1624154
XandrUse Composition
Google DV360860513873
Reach
Households 541 K
People 1.2 M
Devices 4.4 M

Betting Online

SwedenSweden
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1624155
XandrUse Composition
Google DV360862052091
Reach
Households 745 K
People 1.6 M
Devices 6.1 M

Electronics

SwedenSweden
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1624158
XandrUse Composition
Google DV360860513876
Reach
Households 674 K
People 1.5 M
Devices 5.5 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1624159
XandrUse Composition
Google DV360862052094
Reach
Households 782 K
People 1.7 M
Devices 6.4 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1624160
XandrUse Composition
Google DV360860513738
Reach
Households 792 K
People 1.7 M
Devices 6.4 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1624161
XandrUse Composition
Google DV360862052100
Reach
Households 537 K
People 1.2 M
Devices 4.4 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1624163
XandrUse Composition
Google DV360862052142
Reach
Households 1.1 M
People 2.4 M
Devices 8.7 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1624166
XandrUse Composition
Google DV360860513879
Reach
Households 528 K
People 1.2 M
Devices 4.3 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1624167
XandrUse Composition
Google DV360862052151
Reach
Households 703 K
People 1.5 M
Devices 5.7 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1649162
XandrUse Composition
Google DV360860513894
Reach
Households 528 K
People 1.2 M
Devices 4.3 M

Fast-Moving Consumer Good (FMCG)

SwedenSweden
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1624169
XandrUse Composition
Google DV360862052160
Reach
Households 670 K
People 1.5 M
Devices 5.5 M
Composition
LifecycleA,B
Availability (DSP)
Adform1624171
XandrUse Composition
Google DV360860513903
Reach
Households 497 K
People 1.1 M
Devices 4 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1624172
XandrUse Composition
Google DV360860513906
Reach
Households 663 K
People 1.5 M
Devices 5.4 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1624174
XandrUse Composition
Google DV360862052172
Reach
Households 621 K
People 1.4 M
Devices 5.1 M
Composition
LifecycleB,C
Availability (DSP)
Adform1624175
XandrUse Composition
Google DV360860513915
Reach
Households 462 K
People 1 M
Devices 3.8 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1624177
XandrUse Composition
Google DV360862052184
Reach
Households 413 K
People 908 K
Devices 3.4 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1624180
XandrUse Composition
Google DV360862052187
Reach
Households 432 K
People 951 K
Devices 3.5 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1624181
XandrUse Composition
Google DV360862052190
Reach
Households 358 K
People 788 K
Devices 2.9 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360860632570
Reach
Households 358 K
People 788 K
Devices 2.9 M

Personal Hygiene

SwedenSweden
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1624182
XandrUse Composition
Google DV360862052178
Reach
Households 456 K
People 1 M
Devices 3.7 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1624183
XandrUse Composition
Google DV360860632585
Reach
Households 517 K
People 1.1 M
Devices 4.2 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1624184
XandrUse Composition
Google DV360860632606
Reach
Households 336 K
People 739 K
Devices 2.7 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1649159
XandrUse Composition
Google DV360860632591
Reach
Households 654 K
People 1.4 M
Devices 5.3 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1649160
XandrUse Composition
Google DV360862052205
Reach
Households 517 K
People 1.1 M
Devices 4.2 M

Lifestyle

SwedenSweden
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1624187
XandrUse Composition
Google DV360860632615
Reach
Households 338 K
People 744 K
Devices 2.8 M
Composition
EducationA,B
Availability (DSP)
Adform1624188
XandrUse Composition
Google DV360862052211
Reach
Households 738 K
People 1.6 M
Devices 6 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1624191
XandrUse Composition
Google DV360860632573
Reach
Households 775 K
People 1.7 M
Devices 6.3 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1624192
XandrUse Composition
Google DV360862052118
Reach
Households 468 K
People 1 M
Devices 3.8 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1624195
XandrUse Composition
Google DV360860513972
Reach
Households 651 K
People 1.4 M
Devices 5.3 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1624209
XandrUse Composition
Google DV360860513957
Reach
Households 451 K
People 992 K
Devices 3.7 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1649145
XandrUse Composition
Google DV360860632621
Reach
Households 591 K
People 1.3 M
Devices 4.8 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1649147
XandrUse Composition
Google DV360860632624
Reach
Households 291 K
People 639 K
Devices 2.4 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1649148
XandrUse Composition
Google DV360860632633
Reach
Households 408 K
People 898 K
Devices 3.3 M

Buying Power

SwedenSweden
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1624214
XandrUse Composition
Google DV360860513966
Reach
Households 512 K
People 1.1 M
Devices 4.2 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1624212
XandrUse Composition
Google DV360860513963
Reach
Households 327 K
People 719 K
Devices 2.7 M

Home Security

SwedenSweden
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1624216
XandrUse Composition
Google DV360860513969
Reach
Households 838 K
People 1.8 M
Devices 6.8 M

Pharmaceuticals

SwedenSweden
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1624221
XandrUse Composition
Google DV360860632651
Reach
Households 492 K
People 1.1 M
Devices 4 M
Composition
LifecycleA,B
Availability (DSP)
Adform1624222
XandrUse Composition
Google DV360862052232
Reach
Households 497 K
People 1.1 M
Devices 4 M
Composition
LifecycleD,E
Availability (DSP)
Adform1624223
XandrUse Composition
Google DV360860514005
Reach
Households 573 K
People 1.3 M
Devices 4.7 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1624288
XandrUse Composition
Google DV360860514008
Reach
Households 718 K
People 1.6 M
Devices 5.8 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1624289
XandrUse Composition
Google DV360862052259
Reach
Households 477 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1624290
XandrUse Composition
Google DV360860514029
Reach
Households 510 K
People 1.1 M
Devices 4.2 M
Composition
LifecycleD,E
Availability (DSP)
Adform1649143
XandrUse Composition
Google DV360860632660
Reach
Households 420 K
People 924 K
Devices 3.4 M

Occasions & Presents

SwedenSweden
Composition
LifecycleA,B,C
Availability (DSP)
Adform1624291
XandrUse Composition
Google DV360862052271
Reach
Households 666 K
People 1.5 M
Devices 5.4 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1624292
XandrUse Composition
Google DV360860632690
Reach
Households 482 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1624293
XandrUse Composition
Google DV360860632696
Reach
Households 475 K
People 1 M
Devices 3.9 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1624294
XandrUse Composition
Google DV360862052307
Reach
Households 512 K
People 1.1 M
Devices 4.2 M
Composition
LifecycleA,B
Availability (DSP)
Adform1624295
XandrUse Composition
Google DV360862052295
Reach
Households 496 K
People 1.1 M
Devices 4 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1624296
XandrUse Composition
Google DV360860514023
Reach
Households 861 K
People 1.9 M
Devices 7 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1624299
XandrUse Composition
Google DV360860632732
Reach
Households 769 K
People 1.7 M
Devices 6.3 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1624300
XandrUse Composition
Google DV360860632735
Reach
Households 696 K
People 1.5 M
Devices 5.7 M

Recruitment & Career

SwedenSweden
Composition
Business AudienceB,C
Availability (DSP)
Adform1624315
XandrUse Composition
Google DV360862052370
Reach
Households 699 K
People 1.5 M
Devices 5.7 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1624316
XandrUse Composition
Google DV360862052349
Reach
Households 387 K
People 850 K
Devices 3.1 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1624317
XandrUse Composition
Google DV360862052376
Reach
Households 924 K
People 2 M
Devices 7.5 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1624318
XandrUse Composition
Google DV360860514143
Reach
Households 438 K
People 963 K
Devices 3.6 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1624319
XandrUse Composition
Google DV360860514158
Reach
Households 1 M
People 2.2 M
Devices 8.2 M

Political Themes

SwedenSweden
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1624321
XandrUse Composition
Google DV360860514149
Reach
Households 1.4 M
People 3.2 M
Devices 11.8 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1624322
XandrUse Composition
Google DV360860632813
Reach
Households 885 K
People 1.9 M
Devices 7.2 M
Composition
EducationB,C
Availability (DSP)
Adform1624332
XandrUse Composition
Google DV360860632822
Reach
Households 708 K
People 1.6 M
Devices 5.8 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1624333
XandrUse Composition
Google DV360860632819
Reach
Households 1.3 M
People 2.8 M
Devices 10.2 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1624334
XandrUse Composition
Google DV360862052406
Reach
Households 1.2 M
People 2.7 M
Devices 9.9 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1624335
XandrUse Composition
Google DV360862052409
Reach
Households 978 K
People 2.2 M
Devices 8 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1624336
XandrUse Composition
Google DV360860514179
Reach
Households 866 K
People 1.9 M
Devices 7.1 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1624340
XandrUse Composition
Google DV360862052415
Reach
Households 595 K
People 1.3 M
Devices 4.8 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1624341
XandrUse Composition
Google DV360862052418
Reach
Households 422 K
People 929 K
Devices 3.4 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1624342
XandrUse Composition
Google DV360860514185
Reach
Households 894 K
People 2 M
Devices 7.3 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1624343
XandrUse Composition
Google DV360860514188
Reach
Households 519 K
People 1.1 M
Devices 4.2 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1624344
XandrUse Composition
Google DV360860632837
Reach
Households 573 K
People 1.3 M
Devices 4.7 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1624345
XandrUse Composition
Google DV360860632840
Reach
Households 373 K
People 820 K
Devices 3 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1624346
XandrUse Composition
Google DV360862052424
Reach
Households 997 K
People 2.2 M
Devices 8.1 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1624348
XandrUse Composition
Google DV360862052427
Reach
Households 1.2 M
People 2.6 M
Devices 9.5 M

Fashion & Shopping

SwedenSweden
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1624210
XandrUse Composition
Google DV360862052430
Reach
Households 410 K
People 903 K
Devices 3.3 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1649151
XandrUse Composition
Google DV360860514194
Reach
Households 1.3 M
People 2.8 M
Devices 10.4 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1649154
XandrUse Composition
Google DV360860514200
Reach
Households 462 K
People 1 M
Devices 3.8 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1649157
XandrUse Composition
Google DV360860514236
Reach
Households 1.2 M
People 2.7 M
Devices 10.1 M

Christmas & Winter

SwedenSweden
Composition
LifecycleA,B
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1099285
XandrUse Composition
Google DV360Use Composition
Reach
Households 574 K
People 1.3 M
Devices 4.7 M
Composition
LifecycleA,B
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1760228
XandrUse Composition
Google DV360Use Composition
Reach
Households 702 K
People 1.5 M
Devices 5.7 M
Composition
Children in HouseholdB,C
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1099283
XandrUse Composition
Google DV360Use Composition
Reach
Households 800 K
People 1.8 M
Devices 6.5 M
Composition
Children in HouseholdB,C
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1099284
XandrUse Composition
Google DV360Use Composition
Reach
Households 927 K
People 2 M
Devices 7.5 M
Composition
LifecycleD,E
Household IncomeD,E
Tech LevelA,B
Availability (DSP)
Adform1099279
XandrUse Composition
Google DV360Use Composition
Reach
Households 611 K
People 1.3 M
Devices 5 M
Composition
LifecycleD,E
Household IncomeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1099277
XandrUse Composition
Google DV360Use Composition
Reach
Households 694 K
People 1.5 M
Devices 5.7 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1099266
XandrUse Composition
Google DV360Use Composition
Reach
Households 654 K
People 1.4 M
Devices 5.3 M
Composition
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1099293
XandrUse Composition
Google DV360Use Composition
Reach
Households 748 K
People 1.6 M
Devices 6.1 M
Composition
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1099294
XandrUse Composition
Google DV360Use Composition
Reach
Households 877 K
People 1.9 M
Devices 7.1 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1099295
XandrUse Composition
Google DV360Use Composition
Reach
Households 927 K
People 2 M
Devices 7.5 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Household IncomeB,C,D,E
LifecycleA,B,C
Availability (DSP)
Adform1725838
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 2.4 M
Devices 8.8 M
Composition
HometypeB
Neighbourhood TypeA,B
Availability (DSP)
Adform1099260
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 3.2 M
Devices 11.9 M
Composition
HometypeA
Neighbourhood TypeC,D
Availability (DSP)
Adform1099264
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 3.1 M
Devices 11.3 M
Composition
Household IncomeC,D,E
Neighbourhood TypeD
Tech LevelC
Availability (DSP)
Adform1099267
XandrUse Composition
Google DV360Use Composition
Reach
Households 1 M
People 2.3 M
Devices 8.5 M
Composition
SavingsB,C
Neighbourhood TypeC,D
Tech LevelC
Availability (DSP)
Adform1099275
XandrUse Composition
Google DV360Use Composition
Reach
Households 798 K
People 1.8 M
Devices 6.5 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform1099252
XandrUse Composition
Google DV360Use Composition
Reach
Households 625 K
People 1.4 M
Devices 5.1 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform1099255
XandrUse Composition
Google DV360Use Composition
Reach
Households 516 K
People 1.1 M
Devices 4.2 M
Composition
Cars in HouseholdC
Availability (DSP)
Adform1099301
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 3.4 M
Devices 12.7 M
D

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