Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighbourhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighbourhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

Sweden Sweden
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform 495314
Xandr 15264408
Google DV360 784984189
Reach
Households 2.7 M
People 6 M
Devices 22.4 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform 495313
Xandr 15264409
Google DV360 784984126
Data
Households 990 K
People 2.2 M
Devices 8.1 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform 495199
Xandr 15264415
Google DV360 15264415
Data
Households 803 K
People 1.8 M
Devices 6.5 M

Household Income

Sweden Sweden
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform 495323
Xandr 15265321
Google DV360 784984147
Reach
Households 815 K
People 1.8 M
Devices 6.6 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform 495324
Xandr 15265338
Google DV360 784984273
Reach
Households 1 M
People 2.2 M
Devices 8.2 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform 495325
Xandr 15265363
Google DV360 784984324
Reach
Households 908 K
People 2 M
Devices 7.4 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform 495326
Xandr 15265370
Google DV360 784984279
Reach
Households 1 M
People 2.3 M
Devices 8.5 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform 495327
Xandr 15265387
Google DV360 784984327
Reach
Households 862 K
People 1.9 M
Devices 7 M

Cars in Household

Sweden Sweden
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform 495310
Xandr 15264393
Google DV360 784984096
Reach
Households 1.8 M
People 4 M
Devices 14.8 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform 495311
Xandr 15264406
Google DV360 784983766
Reach
Households 1.5 M
People 3.2 M
Devices 11.9 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform 495312
Xandr 15264407
Google DV360 784984186
Reach
Households 1.4 M
People 3 M
Devices 11.2 M

Hometype

Sweden Sweden
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform 495300
Xandr 15263661
Google DV360 786985593
Reach
Households 1.9 M
People 4.1 M
Devices 15.2 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform 495298
Xandr 15263670
Google DV360 786985596
Reach
Households 2.8 M
People 6.1 M
Devices 22.7 M

Lifecycle

Sweden Sweden
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform 495304
Xandr 15264383
Google DV360 784653929
Reach
Households 885 K
People 1.9 M
Devices 7.2 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform 495305
Xandr 15264384
Google DV360 784983088
Reach
Households 931 K
People 2 M
Devices 7.6 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform 495307
Xandr 15264385
Google DV360 784983922
Reach
Households 1 M
People 2.3 M
Devices 8.3 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform 495308
Xandr 15264386
Google DV360 784654058
Reach
Households 838 K
People 1.8 M
Devices 6.8 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform 495309
Xandr 15264391
Google DV360 784984120
Reach
Households 792 K
People 1.7 M
Devices 6.4 M

Home Ownership

Sweden Sweden
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform 495332
Xandr 15265731
Google DV360 786986298
Reach
Households 2.7 M
People 6 M
Devices 22.2 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform 495333
Xandr 15265730
Google DV360 784984240
Reach
Households 1.9 M
People 4.2 M
Devices 15.5 M

Education

Sweden Sweden
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform 495315
Xandr 15264428
Google DV360 786986160
Reach
Households 1.4 M
People 3.2 M
Devices 11.8 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform 495316
Xandr 15264429
Google DV360 784654064
Reach
Households 1.7 M
People 3.8 M
Devices 14 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform 495317
Xandr 15264432
Google DV360 786986166
Reach
Households 1.5 M
People 3.3 M
Devices 12.1 M

Savings

Sweden Sweden
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform 495301
Xandr 15264380
Google DV360 784983757
Reach
Households 2.3 M
People 5 M
Devices 18.6 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform 495302
Xandr 15264381
Google DV360 784653923
Reach
Households 1.4 M
People 3.1 M
Devices 11.4 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform 495303
Xandr 15264382
Google DV360 784983082
Reach
Households 978 K
People 2.2 M
Devices 8 M

Tech Level

Sweden Sweden
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform 495344
Xandr 15265739
Google DV360 784654340
Reach
Households 2.4 M
People 5.2 M
Devices 19.3 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform 495345
Xandr 15265741
Google DV360 784654343
Reach
Households 966 K
People 2.1 M
Devices 7.9 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform 495346
Xandr 15265759
Google DV360 786986322
Reach
Households 1 M
People 2.2 M
Devices 8.2 M

Neighbourhood Type

Sweden Sweden
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform 495318
Xandr 15264435
Google DV360 786986145
Reach
Households 897 K
People 2 M
Devices 7.3 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform 495319
Xandr 15264470
Google DV360 784984144
Reach
Households 1.5 M
People 3.2 M
Devices 11.8 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform 495320
Xandr 15264493
Google DV360 784984270
Reach
Households 1.3 M
People 2.8 M
Devices 10.2 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform 495321
Xandr 15264535
Google DV360 784984318
Reach
Households 1 M
People 2.3 M
Devices 8.5 M

Building Age

Sweden Sweden
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform 495334
Xandr 15265732
Google DV360 784984243
Reach
Households 745 K
People 1.6 M
Devices 6.1 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform 495335
Xandr 15265734
Google DV360 786986154
Reach
Households 1.8 M
People 3.9 M
Devices 14.4 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform 495336
Xandr 15265735
Google DV360 786986265
Reach
Households 2 M
People 4.3 M
Devices 15.9 M

Living Space M2

Sweden Sweden
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform 495337
Xandr 15265736
Google DV360 1009892515
Reach
Households 1.8 M
People 4.1 M
Devices 15 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform 495338
Xandr 15265737
Google DV360 1009893073
Reach
Households 1.9 M
People 4.1 M
Devices 15.1 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform 495339
Xandr 15265738
Google DV360 962279997
Reach
Households 915 K
People 2 M
Devices 7.4 M

Business Audience

Sweden Sweden
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1105846
Xandr 17046921
Google DV360 784983841
Reach
Companies 140 K
People 307 K
Devices 1.1 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1105845
Xandr 17046922
Google DV360 784983919
Reach
Companies 42 K
People 92 K
Devices 341 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1105844
Xandr 17046929
Google DV360 784983085
Reach
Companies 9 K
People 20 K
Devices 76 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

Sweden Sweden
Composition
Neighbourhood type D
Cars in household B,C
Availability (DSP ID)
Adform 1624061
Xandr Use Composition
Google DV360 860511236
Reach
Households 183 K
People 403 K
Devices 1.5 M
Composition
Income A,B
Cars in household B,C
Availability (DSP ID)
Adform 1624062
Xandr Use Composition
Google DV360 843503307
Reach
Households 370 K
People 815 K
Devices 3 M
Composition
Income A,B,C
Cars in household B,C
Availability (DSP ID)
Adform 1624063
Xandr Use Composition
Google DV360 860632324
Reach
Households 454 K
People 999 K
Devices 3.7 M
Composition
Income B,C,D
Cars in household B,C
Availability (DSP ID)
Adform 1624066
Xandr Use Composition
Google DV360 860632330
Reach
Households 519 K
People 1.1 M
Devices 4.2 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1624068
Xandr Use Composition
Google DV360 862051917
Reach
Households 473 K
People 1 M
Devices 3.8 M
Composition
Income D,E
Cars in household B,C
Availability (DSP ID)
Adform 1624069
Xandr Use Composition
Google DV360 862051923
Reach
Households 518 K
People 1.1 M
Devices 4.2 M
Composition
Children in household B,C
Income B,C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1624071
Xandr Use Composition
Google DV360 862051935
Reach
Households 377 K
People 830 K
Devices 3.1 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1624072
Xandr Use Composition
Google DV360 860631565
Reach
Households 481 K
People 1.1 M
Devices 3.9 M
Composition
Tech Level C
Cars in household B,C
Neighbourhood C,D
Availability (DSP ID)
Adform 1624073
Xandr Use Composition
Google DV360 860632378
Reach
Households 321 K
People 706 K
Devices 2.6 M
Composition
Cars in household B,C
Household Income E
Savings C
Availability (DSP ID)
Adform 1624076
Xandr Use Composition
Google DV360 862051968
Reach
Households 144 K
People 318 K
Devices 1.2 M

Car Services

Sweden Sweden
Composition
Cars in household B,C
Availability (DSP ID)
Adform 1624078
Xandr Use Composition
Google DV360 860632381
Reach
Households 663 K
People 1.5 M
Devices 5.4 M
Composition
Cars in household B,C
Household Income B,C,D,E
Availability (DSP ID)
Adform 1105844
Xandr Use Composition
Google DV360 860632384
Reach
Households 672 K
People 1.5 M
Devices 5.5 M
Composition
Cars in household B,C
Lifecycle A,B,C,D
Availability (DSP ID)
Adform 1105844
Xandr Use Composition
Google DV360 860632387
Reach
Households 680 K
People 1.5 M
Devices 5.5 M

Banking / Financing

Sweden Sweden
Composition
Home Ownership A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1624082
Xandr Use Composition
Google DV360 862051986
Reach
Households 489 K
People 1.1 M
Devices 4 M
Composition
Savings A,B
Cars in household B,C
Availability (DSP)
Adform 1624083
Xandr Use Composition
Google DV360 860632390
Reach
Households 590 K
People 1.3 M
Devices 4.8 M
Composition
Savings A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1624084
Xandr Use Composition
Google DV360 860632351
Reach
Households 529 K
People 1.2 M
Devices 4.3 M
Composition
Home Ownership A
Savings A,B
Availability (DSP)
Adform 1624085
Xandr Use Composition
Google DV360 860513705
Reach
Households 386 K
People 849 K
Devices 3.1 M
Composition
Household Income A,B
Availability (DSP)
Adform 1624086
Xandr Use Composition
Google DV360 860513720
Reach
Households 465 K
People 1 M
Devices 3.8 M
Composition
Tech Level B,C
Household Income B,C,D
Savings B,C
Availability (DSP)
Adform 1624087
Xandr Use Composition
Google DV360 860632354
Reach
Households 409 K
People 900 K
Devices 3.3 M
Composition
Savings C
Household Income D,E
Availability (DSP)
Adform 1624091
Xandr Use Composition
Google DV360 860513723
Reach
Households 95 K
People 210 K
Devices 777 K

Insurance

Sweden Sweden
Composition
Cars B,C
Availability (DSP)
Adform 1624092
Xandr Use Composition
Google DV360 860632399
Reach
Households 685 K
People 1.5 M
Devices 5.6 M
Composition
Home Ownership A
Household Income C,D,E
Availability (DSP)
Adform 1624093
Xandr Use Composition
Google DV360 860632357
Reach
Households 1.4 M
People 3.2 M
Devices 11.8 M
Composition
Lifecycle A,B,C,D
Children in Household B,C
Availability (DSP)
Adform 1624097
Xandr Use Composition
Google DV360 860513744
Reach
Households 790 K
People 1.7 M
Devices 6.4 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Availability (DSP)
Adform 1624098
Xandr Use Composition
Google DV360 860632414
Reach
Households 622 K
People 1.4 M
Devices 5.1 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Education B,C
Availability (DSP)
Adform 1624099
Xandr Use Composition
Google DV360 860632408
Reach
Households 689 K
People 1.5 M
Devices 5.6 M
Composition
Lifecycle A,B
Household income B,C,D,E
Tech Level B,C
Availability (DSP)
Adform 1624108
Xandr Use Composition
Google DV360 860513765
Reach
Households 745 K
People 1.6 M
Devices 6.1 M

Real Estate Trading

Sweden Sweden
Composition
Lifecycle A,B
Availability (DSP)
Adform 1624109
Xandr Use Composition
Google DV360 860513753
Reach
Households 489 K
People 1.1 M
Devices 4 M
Composition
Lifecycle C,D
Household Income D,E
Neighbourhood Type C,D
Availability (DSP)
Adform 1624110
Xandr Use Composition
Google DV360 862052028
Reach
Households 408 K
People 897 K
Devices 3.3 M
Composition
Hometype A
Household Income C,D,E
Availability (DSP)
Adform 1624112
Xandr Use Composition
Google DV360 862052010
Reach
Households 792 K
People 1.7 M
Devices 6.4 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Availability (DSP)
Adform 1624114
Xandr Use Composition
Google DV360 862052034
Reach
Households 580 K
People 1.3 M
Devices 4.7 M

Home Renovation

Sweden Sweden
Composition
Household income B,C,D,E
Lifecycle A,B,C,D
Availability (DSP)
Adform 1624115
Xandr Use Composition
Google DV360 860513714
Reach
Households 755 K
People 1.7 M
Devices 6.1 M
Composition
Home ownership A
Household income C,D,E
Availability (DSP)
Adform 1624116
Xandr Use Composition
Google DV360 862052040
Reach
Households 464 K
People 1 M
Devices 3.8 M
Composition
Home ownership A
Household income B,C,D,E
Availability (DSP)
Adform 1624117
Xandr Use Composition
Google DV360 862052013
Reach
Households 491 K
People 1.1 M
Devices 4 M
Composition
Home ownership A
Building age A,B
Availability (DSP)
Adform 1624118
Xandr Use Composition
Google DV360 860513795
Reach
Households 475 K
People 1 M
Devices 3.9 M
Composition
Home ownership A
Hometype B
Availability (DSP)
Adform 1624119
Xandr Use Composition
Google DV360 862052016
Reach
Households 419 K
People 922 K
Devices 3.4 M
Composition
Living Space M2 B,C
Household income B,C,D,E
Tech level B,C
Availability (DSP)
Adform 1649149
Xandr Use Composition
Google DV360 860513717
Reach
Households 548 K
People 1.2 M
Devices 4.5 M

Restaurants

Sweden Sweden
Composition
Lifecycle A,B
Household income A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1624120
Xandr Use Composition
Google DV360 860632447
Reach
Households 501 K
People 1.1 M
Devices 4.1 M
Composition
Household income C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1624121
Xandr Use Composition
Google DV360 860513816
Reach
Households 632 K
People 1.4 M
Devices 5.1 M
Composition
Lifecycle A,B
Household income B,C,D.E
Neighbourhood Type C,D
Availability (DSP)
Adform 1624121
Xandr Use Composition
Google DV360 860632456
Reach
Households 1.2 M
People 2.7 M
Devices 9.9 M

Telecommunication

Sweden Sweden
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1624125
Xandr Use Composition
Google DV360 860513810
Reach
Households 830 K
People 1.8 M
Devices 6.8 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Children in Household B,C
Availability (DSP)
Adform 1624126
Xandr Use Composition
Google DV360 860513813
Reach
Households 830 K
People 1.8 M
Devices 6.8 M
Composition
Tech Level A,B
Availability (DSP)
Adform 1624127
Xandr Use Composition
Google DV360 862052043
Reach
Households 589 K
People 1.3 M
Devices 4.8 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1624130
Xandr Use Composition
Google DV360 860513822
Reach
Households 595 K
People 1.3 M
Devices 4.8 M

Children Articles

Sweden Sweden
Composition
Children B,C
Availability (DSP)
Adform 1624131
Xandr Use Composition
Google DV360 860513825
Reach
Households 830 K
People 1.8 M
Devices 6.8 M

Culture & Entertainment

Sweden Sweden
Composition
Lifecycle A,B,C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1624132
Xandr Use Composition
Google DV360 860513780
Reach
Households 538 K
People 1.2 M
Devices 4.4 M
Composition
Education C
Neighbourhood Type C,D
Availability (DSP)
Adform 1624133
Xandr Use Composition
Google DV360 860632495
Reach
Households 477 K
People 1.1 M
Devices 3.9 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1624134
Xandr Use Composition
Google DV360 860632480
Reach
Households 489 K
People 1.1 M
Devices 4 M
Composition
Lifecycle C,D,E
Neighbourhood Type C,D
Education C
Availability (DSP)
Adform 1624135
Xandr Use Composition
Google DV360 860632519
Reach
Households 556 K
People 1.2 M
Devices 4.5 M
Composition
Education B,C
Tech Level A,B
Availability (DSP)
Adform 1624136
Xandr Use Composition
Google DV360 860632522
Reach
Households 559 K
People 1.2 M
Devices 4.5 M
Composition
Education B,C
Tech Level B,C
Availability (DSP)
Adform 1624138
Xandr Use Composition
Google DV360 860632525
Reach
Households 696 K
People 1.5 M
Devices 5.7 M

Travel & Vacation

Sweden Sweden
Composition
Tech Level B,C
Availability (DSP)
Adform 1624139
Xandr Use Composition
Google DV360 860632498
Reach
Households 883 K
People 1.9 M
Devices 7.2 M
Composition
Business Audiences A,B,C
Availability (DSP)
Adform 1624139
Xandr Use Composition
Google DV360 860632531
Reach
Households 424 K
People 932 K
Devices 3.4 M
Composition
Household Income A,B,C
Cars in Household B,C
Availability (DSP)
Adform 1624143
Xandr Use Composition
Google DV360 860632537
Reach
Households 458 K
People 1 M
Devices 3.7 M
Composition
Household Income C,D,E
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1624145
Xandr Use Composition
Google DV360 862052076
Reach
Households 420 K
People 923 K
Devices 3.4 M
Composition
Household Income C,D,E
Lifecycle A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1624146
Xandr Use Composition
Google DV360 862052085
Reach
Households 381 K
People 838 K
Devices 3.1 M
Composition
Household Income D,E
Availability (DSP)
Adform 1624148
Xandr Use Composition
Google DV360 860632549
Reach
Households 578 K
People 1.3 M
Devices 4.7 M
Composition
Lifecycle A
Tech Level B,C
Availability (DSP)
Adform 1624149
Xandr Use Composition
Google DV360 860632555
Reach
Households 419 K
People 922 K
Devices 3.4 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Neighbourhood Type B,C,D
Availability (DSP)
Adform 1624153
Xandr Use Composition
Google DV360 860513870
Reach
Households 502 K
People 1.1 M
Devices 4.1 M

Computer Games

Sweden Sweden
Composition
Lifecycle A,B,C
Tech Level C
Availability (DSP)
Adform 1624154
Xandr Use Composition
Google DV360 860513873
Reach
Households 541 K
People 1.2 M
Devices 4.4 M

Betting Online

Sweden Sweden
Composition
Lifecycle A,B
Education A,B
Tech Level B,C
Availability (DSP)
Adform 1624155
Xandr Use Composition
Google DV360 862052091
Reach
Households 745 K
People 1.6 M
Devices 6.1 M

Electronics

Sweden Sweden
Composition
Household Income C,D,E
Tech Level B,C
Availability (DSP)
Adform 1624158
Xandr Use Composition
Google DV360 860513876
Reach
Households 674 K
People 1.5 M
Devices 5.5 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1624159
Xandr Use Composition
Google DV360 862052094
Reach
Households 782 K
People 1.7 M
Devices 6.4 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1624160
Xandr Use Composition
Google DV360 860513738
Reach
Households 792 K
People 1.7 M
Devices 6.4 M
Composition
Children in Household B,C
Lifecycle A,B,C
Availability (DSP)
Adform 1624161
Xandr Use Composition
Google DV360 862052100
Reach
Households 537 K
People 1.2 M
Devices 4.4 M
Composition
Home Ownership Own
Hometype B,C
Availability (DSP)
Adform 1624163
Xandr Use Composition
Google DV360 862052142
Reach
Households 1.1 M
People 2.4 M
Devices 8.7 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1624166
Xandr Use Composition
Google DV360 860513879
Reach
Households 528 K
People 1.2 M
Devices 4.3 M
Composition
Household Income B,C,D,E
Children in Household B,C
Tech Level B,C
Availability (DSP)
Adform 1624167
Xandr Use Composition
Google DV360 862052151
Reach
Households 703 K
People 1.5 M
Devices 5.7 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1649162
Xandr Use Composition
Google DV360 860513894
Reach
Households 528 K
People 1.2 M
Devices 4.3 M

Fast-Moving Consumer Good (FMCG)

Sweden Sweden
Composition
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1624169
Xandr Use Composition
Google DV360 862052160
Reach
Households 670 K
People 1.5 M
Devices 5.5 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1624171
Xandr Use Composition
Google DV360 860513903
Reach
Households 497 K
People 1.1 M
Devices 4 M
Composition
Lifecycle B,C,D
Availability (DSP)
Adform 1624172
Xandr Use Composition
Google DV360 860513906
Reach
Households 663 K
People 1.5 M
Devices 5.4 M
Composition
Lifecycle A,B,C
Availability (DSP)
Adform 1624174
Xandr Use Composition
Google DV360 862052172
Reach
Households 621 K
People 1.4 M
Devices 5.1 M
Composition
Lifecycle B,C
Availability (DSP)
Adform 1624175
Xandr Use Composition
Google DV360 860513915
Reach
Households 462 K
People 1 M
Devices 3.8 M
Composition
Education C
Tech Level B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1624177