Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free
  • Free of Personal Data

Children in Household

SpainSpain
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform532906
AppNexus15264408
Google DV360784984141
Reach
Households 10.9 M
People 27.2 M
Devices 87.2 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform532909
AppNexus15264409
Google DV360784984126
Data
Households 3.9 M
People 9.8 M
Devices 31.4 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform532455
AppNexus15264415
Google DV360784983769
Data
Households 3.2 M
People 8 M
Devices 25.5 M

Household Income

SpainSpain
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform532919
AppNexus15265321
Google DV360784984147
Reach
Households 3.2 M
People 8.1 M
Devices 25.9 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform532920
AppNexus15265338
Google DV360784984273
Reach
Households 4 M
People 9.9 M
Devices 31.8 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform532921
AppNexus15265363
Google DV360784984324
Reach
Households 3.6 M
People 9 M
Devices 28.8 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform532922
AppNexus15265370
Google DV360784984279
Reach
Households 4.2 M
People 10.4 M
Devices 33.3 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform532923
AppNexus15265387
Google DV360784984327
Reach
Households 3.4 M
People 8.5 M
Devices 27.3 M

Cars in Household

SpainSpain
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform532900
AppNexus15264393
Google DV360784984096
Reach
Households 7.2 M
People 18 M
Devices 57.6 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform532903
AppNexus15264406
Google DV360784983766
Reach
Households 5.8 M
People 14.5 M
Devices 46.6 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform532904
AppNexus15264407
Google DV360784984186
Reach
Households 5.4 M
People 13.6 M
Devices 43.6 M

Hometype

SpainSpain
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform532883
AppNexus15263661
Google DV360786985593
Reach
Households 7.4 M
People 18.5 M
Devices 59.1 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform532886
AppNexus532886
Google DV360786985596
Reach
Households 11.1 M
People 27.7 M
Devices 88.7 M

Lifecycle

SpainSpain
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform532892
AppNexus15264383
Google DV360784653929
Reach
Households 3.5 M
People 8.8 M
Devices 28.1 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform532893
AppNexus15264384
Google DV360784983088
Reach
Households 3.7 M
People 9.2 M
Devices 29.6 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform532894
AppNexus15264385
Google DV360784983922
Reach
Households 4.1 M
People 10.2 M
Devices 32.5 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform532898
AppNexus15264386
Google DV360784654058
Reach
Households 3.3 M
People 8.3 M
Devices 26.6 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform532899
AppNexus15264391
Google DV360784984120
Reach
Households 3.1 M
People 7.9 M
Devices 25.1 M

Home Ownership

SpainSpain
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform532926
AppNexus15265731
Google DV360786986298
Reach
Households 10.8 M
People 27 M
Devices 86.5 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform532927
AppNexus15265730
Google DV360784984240
Reach
Households 7.6 M
People 18.9 M
Devices 60.6 M

Education

SpainSpain
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform532911
AppNexus15264428
Google DV360786986160
Reach
Households 5.7 M
People 14.3 M
Devices 45.8 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform532912
AppNexus15264429
Google DV360784654064
Reach
Households 6.8 M
People 17.1 M
Devices 54.7 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform532914
AppNexus15264432
Google DV360786986166
Reach
Households 5.9 M
People 14.8 M
Devices 47.3 M

Savings

SpainSpain
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform532887
AppNexus15264380
Google DV360784983757
Reach
Households 9.1 M
People 22.6 M
Devices 72.4 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform532888
AppNexus15264381
Google DV360784653923
Reach
Households 5.5 M
People 13.9 M
Devices 44.3 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform532890
AppNexus15264382
Google DV360784983082
Reach
Households 3.9 M
People 9.7 M
Devices 31 M

Tech Level

SpainSpain
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform532939
AppNexus15265739
Google DV360784654340
Reach
Households 9.4 M
People 23.6 M
Devices 75.4 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform532940
AppNexus15265741
Google DV360784654343
Reach
Households 3.8 M
People 9.6 M
Devices 30.7 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform532942
AppNexus15265759
Google DV360786986322
Reach
Households 4 M
People 9.9 M
Devices 31.8 M

Neighbourhood Type

SpainSpain
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform532915
AppNexus15264435
Google DV360786986145
Reach
Households 3.6 M
People 8.9 M
Devices 28.4 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform532916
AppNexus15264470
Google DV360784984144
Reach
Households 5.8 M
People 14.4 M
Devices 46.2 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform532917
AppNexus15264493
Google DV360784984270
Reach
Households 5 M
People 12.5 M
Devices 39.9 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform532918
AppNexus15264535
Google DV360784984318
Reach
Households 4.2 M
People 10.4 M
Devices 33.3 M

Building Age

SpainSpain
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform532928
AppNexus15265732
Google DV360784984243
Reach
Households 3 M
People 7.4 M
Devices 23.6 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform532929
AppNexus15265734
Google DV360786986154
Reach
Households 7 M
People 17.5 M
Devices 56.2 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform532930
AppNexus15265735
Google DV360786986265
Reach
Households 7.8 M
People 19.4 M
Devices 62.1 M

Living Space M2

SpainSpain
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform532931
AppNexus15265736
Google DV360
Reach
Households 7.3 M
People 18.3 M
Devices 58.6 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform532933
AppNexus15265737
Google DV360
Reach
Households 7.3 M
People 18.4 M
Devices 58.7 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform532934
AppNexus15265738
Google DV360
Reach
Households 3.6 M
People 9.1 M
Devices 29 M

Business Audience

SpainSpain
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1193196
AppNexus17046921
Google DV360784983841
Reach
Companies 554 K
People 1.4 M
Devices 4.4 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1193198
AppNexus17046922
Google DV360784983919
Reach
Companies 166 K
People 416 K
Devices 1.3 M
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1193200
AppNexus17046929
Google DV360784983085
Reach
Companies 37 K
People 92 K
Devices 296 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Best Precision
  • Great Reach
  • Cookie Free
  • Free of Personal Data

Car Classes

SpainSpain
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1602235
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 726 K
People 1.8 M
Devices 5.8 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1602236
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 3.7 M
Devices 11.7 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1602237
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.8 M
People 4.5 M
Devices 14.4 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1602238
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 5.1 M
Devices 16.5 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1602239
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4.7 M
Devices 15 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1602240
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 5.1 M
Devices 16.4 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1602241
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 3.7 M
Devices 12 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1602242
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4.8 M
Devices 15.3 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1602245
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 3.2 M
Devices 10.2 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1632117
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 573 K
People 1.4 M
Devices 4.6 M

Car Services

SpainSpain
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1632176
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 6.6 M
Devices 21 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1193200
AppNexus17046929
Google DV360784983085
Reach
Households 2.7 M
People 6.7 M
Devices 21.3 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1193200
AppNexus17046929
Google DV360784983085
Reach
Households 2.7 M
People 6.7 M
Devices 21.6 M

Banking / Financing

SpainSpain
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1602145
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4.8 M
Devices 15.5 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1602142
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 5.8 M
Devices 18.7 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1602143
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 5.2 M
Devices 16.8 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1602141
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 3.8 M
Devices 12.3 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1632231
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.8 M
People 4.6 M
Devices 14.8 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1632264
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 4.1 M
Devices 13 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1632274
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 379 K
People 947 K
Devices 3 M

Insurance

SpainSpain
Composition
CarsB,C
Availability (DSP)
Adform1603310
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 6.8 M
Devices 21.7 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1603311
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5.7 M
People 14.3 M
Devices 45.8 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1603314
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.1 M
People 7.8 M
Devices 25.1 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1603315
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.5 M
People 6.2 M
Devices 19.7 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1632447
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 6.8 M
Devices 21.9 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1632458
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3 M
People 7.4 M
Devices 23.6 M

Real Estate Trading

SpainSpain
Composition
LifecycleA,B
Availability (DSP)
Adform1602219
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4.9 M
Devices 15.5 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1602223
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 4 M
Devices 12.9 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1602225
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.1 M
People 7.9 M
Devices 25.1 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1602228
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 5.8 M
Devices 18.4 M

Home Renovation

SpainSpain
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1633110
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3 M
People 7.5 M
Devices 24 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1633117
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.8 M
People 4.6 M
Devices 14.7 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1633120
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4.9 M
Devices 15.6 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1633121
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4.7 M
Devices 15.1 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1633122
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.2 M
Devices 13.3 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1633123
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 5.4 M
Devices 17.4 M

Restaurants

SpainSpain
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1603305
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 5 M
Devices 15.9 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1603308
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.5 M
People 6.3 M
Devices 20.1 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1633128
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.8 M
People 12 M
Devices 38.4 M

Telecommunication

SpainSpain
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1633130
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.3 M
People 8.2 M
Devices 26.3 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1603318
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.3 M
People 8.2 M
Devices 26.3 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1603317
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 5.8 M
Devices 18.7 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1603319
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.4 M
People 5.9 M
Devices 18.9 M

Children Articles

SpainSpain
Composition
ChildrenB,C
Availability (DSP)
Adform1633148
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.3 M
People 8.2 M
Devices 26.3 M

Culture & Entertainment

SpainSpain
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1633164
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 5.3 M
Devices 17.1 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1633165
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4.7 M
Devices 15.1 M
Composition
LifecycleA,B
Availability (DSP)
Adform1633166
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4.9 M
Devices 15.5 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1633167
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 5.5 M
Devices 17.6 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1633172
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 5.5 M
Devices 17.7 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1633178
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 6.9 M
Devices 22.1 M

Travel & Vacation

SpainSpain
Composition
Tech LevelB,C
Availability (DSP)
Adform1603342
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.5 M
People 8.8 M
Devices 28 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1603342
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.2 M
Devices 13.4 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1603348
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.8 M
People 4.5 M
Devices 14.5 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1603353
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.2 M
Devices 13.3 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1603355
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 3.8 M
Devices 12.1 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1603358
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 5.7 M
Devices 18.3 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1603361
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.2 M
Devices 13.3 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1633185
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 5 M
Devices 15.9 M

Computer Games

SpainSpain
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1602247
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 5.4 M
Devices 17.2 M

Betting Online

SpainSpain
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1602140
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3 M
People 7.4 M
Devices 23.6 M

Electronics

SpainSpain
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1602211
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 6.7 M
Devices 21.4 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1602210
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.1 M
People 7.8 M
Devices 24.8 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1602210
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.1 M
People 7.9 M
Devices 25.1 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1602208
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 5.3 M
Devices 17 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1602207
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.2 M
People 10.6 M
Devices 34 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1602154
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 5.2 M
Devices 16.8 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1602152
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 7 M
Devices 22.3 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1633205
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 5.2 M
Devices 16.8 M

Fast-Moving Consumer Good (FMCG)

SpainSpain
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1636640
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 6.6 M
Devices 21.3 M
Composition
LifecycleA,B
Availability (DSP)
Adform1636653
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 4.9 M
Devices 15.8 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1636710
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 6.6 M
Devices 21 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1636719
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.5 M
People 6.2 M
Devices 19.7 M
Composition
LifecycleB,C
Availability (DSP)
Adform1636961
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.8 M
People 4.6 M
Devices 14.7 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1636963
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 4.1 M
Devices 13.1 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1636967
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.3 M
Devices 13.7 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1636968
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 3.6 M
Devices 11.4 M

Personal Hygiene

SpainSpain
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1603293
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.8 M
People 4.5 M
Devices 14.5 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1633217
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 5.1 M
Devices 16.4 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1633226
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 3.3 M
Devices 10.7 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1633235
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 6.5 M
Devices 20.7 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1633247
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 5.1 M
Devices 16.4 M

Lifestyle

SpainSpain
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1636970
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 3.4 M
Devices 10.7 M
Composition
EducationA,B
Availability (DSP)
Adform1636971
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 7.3 M
Devices 23.4 M
Composition
LifecycleA,B,C,D
Household IncomeB,C,D,E
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3 M
People 7.6 M
Devices 24.2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1636976
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.1 M
People 7.7 M
Devices 24.6 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1636978
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4.6 M
Devices 14.9 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1636979
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 6.5 M
Devices 20.7 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1636982
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.8 M
People 4.5 M
Devices 14.3 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1642679
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 5.9 M
Devices 18.8 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1642683
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 2.9 M
Devices 9.2 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1642685
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 4 M
Devices 12.9 M

Buying Power

SpainSpain
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1603303
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 5.1 M
Devices 16.2 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1603302
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 3.2 M
Devices 10.4 M

Home Security

SpainSpain
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1602137
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.3 M
People 8.3 M
Devices 26.6 M

Pharmaceuticals

SpainSpain
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1649599
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 4.9 M
Devices 15.6 M
Composition
LifecycleA,B
Availability (DSP)
Adform1649611
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 4.9 M
Devices 15.8 M
Composition
LifecycleD,E
Availability (DSP)
Adform1649612
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 5.7 M
Devices 18.2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1649629
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 7.1 M
Devices 22.8 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1649631
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4.7 M
Devices 15.1 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1649633
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 5.1 M
Devices 16.2 M
Composition
LifecycleD,E
Availability (DSP)
Adform1649634
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.2 M
Devices 13.3 M

Occasions & Presents

SpainSpain
Composition
LifecycleA,B,C
Availability (DSP)
Adform1649635
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 6.6 M
Devices 21.1 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1649637
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4.8 M
Devices 15.3 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1649638
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4.7 M
Devices 15.1 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1649642
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 5.1 M
Devices 16.3 M
Composition
LifecycleA,B
Availability (DSP)
Adform1649644
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 4.9 M
Devices 15.7 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1649646
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.4 M
People 8.5 M
Devices 27.3 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3 M
People 7.5 M
Devices 23.9 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1649648
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3 M
People 7.6 M
Devices 24.4 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1649651
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 6.9 M
Devices 22.1 M

Recruitment & Career

SpainSpain
Composition
Business AudienceB,C
Availability (DSP)
Adform1649654
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 6.9 M
Devices 22.2 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1649704
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 3.8 M
Devices 12.3 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1649803
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.7 M
People 9.2 M
Devices 29.3 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1649885
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.3 M
Devices 13.9 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1649886
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4 M
People 10 M
Devices 32.1 M

Political Themes

SpainSpain
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1649888
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5.7 M
People 14.3 M
Devices 45.8 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1649889
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.5 M
People 8.8 M
Devices 28.1 M
Composition
EducationB,C
Availability (DSP)
Adform1649897
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 7 M
Devices 22.5 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1649901
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5 M
People 12.5 M
Devices 39.9 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1649902
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.8 M
People 12 M
Devices 38.4 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1649903
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.9 M
People 9.7 M
Devices 31 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1649905
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.4 M
People 8.6 M
Devices 27.5 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1649906
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.4 M
People 5.9 M
Devices 18.9 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1649907
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.2 M
Devices 13.4 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1649908
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.5 M
People 8.9 M
Devices 28.4 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1649909
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 5.1 M
Devices 16.5 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1649910
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 5.7 M
Devices 18.2 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1649919
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 3.7 M
Devices 11.8 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1649922
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4 M
People 9.9 M
Devices 31.6 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1649924
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.6 M
People 11.6 M
Devices 37 M

Fashion & Shopping

SpainSpain
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1642686
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 4.1 M
Devices 13 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1642687
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 6.5 M
Devices 20.8 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1642689
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 5.2 M
Devices 16.7 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1642690
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.9 M
People 9.7 M
Devices 31.2 M

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