Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

SlovakiaSlovakia
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform1866643
Xandr15264408
Google DV360784984189
Reach
Households 1.3 M
People 3.1 M
Devices 10 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform1866644
Xandr15264409
Google DV360784984126
Data
Households 468 K
People 1.1 M
Devices 3.6 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform1866645
Xandr15264415
Google DV360784983769
Data
Households 380 K
People 911 K
Devices 2.9 M

Household Income

SlovakiaSlovakia
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform1866162
Xandr15265321
Google DV360784984147
Reach
Households 385 K
People 924 K
Devices 3 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform1866163
Xandr15265338
Google DV360784984273
Reach
Households 473 K
People 1.1 M
Devices 3.6 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform1866164
Xandr15265363
Google DV360784984324
Reach
Households 429 K
People 1 M
Devices 3.3 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform1866165
Xandr15265370
Google DV360784984279
Reach
Households 495 K
People 1.2 M
Devices 3.8 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform1866166
Xandr15265387
Google DV360784984327
Reach
Households 407 K
People 977 K
Devices 3.1 M

Cars in Household

SlovakiaSlovakia
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform1866151
Xandr15264393
Google DV360784984096
Reach
Households 858 K
People 2.1 M
Devices 6.6 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform1866152
Xandr15264406
Google DV360784983766
Reach
Households 693 K
People 1.7 M
Devices 5.3 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform1866153
Xandr15264407
Google DV360784984186
Reach
Households 649 K
People 1.6 M
Devices 5 M

Hometype

SlovakiaSlovakia
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform1866142
Xandr15263661
Google DV360786985593
Reach
Households 880 K
People 2.1 M
Devices 6.8 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform1866143
Xandr15263670
Google DV360786985596
Reach
Households 1.3 M
People 3.2 M
Devices 10.2 M

Lifecycle

SlovakiaSlovakia
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform1866146
Xandr15264383
Google DV360784653929
Reach
Households 418 K
People 1 M
Devices 3.2 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform1866147
Xandr15264384
Google DV360784983088
Reach
Households 440 K
People 1.1 M
Devices 3.4 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform1866148
Xandr15264385
Google DV360784983922
Reach
Households 484 K
People 1.2 M
Devices 3.7 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform1866149
Xandr15264386
Google DV360784654058
Reach
Households 396 K
People 950 K
Devices 3 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform1866150
Xandr15264391
Google DV360784984120
Reach
Households 374 K
People 898 K
Devices 2.9 M

Home Ownership

SlovakiaSlovakia
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform1866168
Xandr15265731
Google DV360786986298
Reach
Households 1.3 M
People 3.1 M
Devices 9.9 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform1866167
Xandr15265730
Google DV360784984240
Reach
Households 902 K
People 2.2 M
Devices 6.9 M

Education

SlovakiaSlovakia
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform1866155
Xandr15264428
Google DV360786986160
Reach
Households 682 K
People 1.6 M
Devices 5.3 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform1866156
Xandr15264429
Google DV360784654064
Reach
Households 814 K
People 2 M
Devices 6.3 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform1866157
Xandr15264432
Google DV360786986166
Reach
Households 704 K
People 1.7 M
Devices 5.4 M

Savings

SlovakiaSlovakia
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform1866144
Xandr15264380
Google DV360784983757
Reach
Households 1.1 M
People 2.6 M
Devices 8.3 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform1866145
Xandr15264381
Google DV360784653923
Reach
Households 660 K
People 1.6 M
Devices 5.1 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform1866038
Xandr15264382
Google DV360784983082
Reach
Households 462 K
People 1.1 M
Devices 3.6 M

Tech Level

SlovakiaSlovakia
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform1866175
Xandr15265739
Google DV360784654340
Reach
Households 1.1 M
People 2.7 M
Devices 8.6 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform1866176
Xandr15265741
Google DV360784654343
Reach
Households 457 K
People 1.1 M
Devices 3.5 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform1866177
Xandr15265759
Google DV360786986322
Reach
Households 473 K
People 1.1 M
Devices 3.6 M

Neighbourhood Type

SlovakiaSlovakia
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform1866158
Xandr15264435
Google DV360786986145
Reach
Households 424 K
People 1 M
Devices 3.3 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform1866159
Xandr15264470
Google DV360784984144
Reach
Households 688 K
People 1.7 M
Devices 5.3 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform1866160
Xandr15264493
Google DV360784984270
Reach
Households 594 K
People 1.4 M
Devices 4.6 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform1866161
Xandr15264535
Google DV360784984318
Reach
Households 495 K
People 1.2 M
Devices 3.8 M

Building Age

SlovakiaSlovakia
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform1866169
Xandr15265732
Google DV360784984243
Reach
Households 352 K
People 845 K
Devices 2.7 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform1866170
Xandr15265734
Google DV360786986154
Reach
Households 836 K
People 2 M
Devices 6.4 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform1866171
Xandr15265735
Google DV360786986265
Reach
Households 924 K
People 2.2 M
Devices 7.1 M

Living Space M2

SlovakiaSlovakia
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform1866172
Xandr15265736
Google DV360
Reach
Households 872 K
People 2.1 M
Devices 6.7 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform1866173
Xandr15265737
Google DV360
Reach
Households 875 K
People 2.1 M
Devices 6.7 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform1866174
Xandr15265738
Google DV360
Reach
Households 432 K
People 1 M
Devices 3.3 M

Business Audience

SlovakiaSlovakia
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1887145
Xandr17046921
Google DV360784983841
Reach
Companies 66 K
People 158 K
Devices 508 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1887146
Xandr17046922
Google DV360784983919
Reach
Companies 20 K
People 48 K
Devices 152 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1887147
Xandr17046929
Google DV360784983085
Reach
Companies 4 K
People 11 K
Devices 34 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

SlovakiaSlovakia
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1866195
XandrUse Composition
Google DV360860511236
Reach
Households 86 K
People 208 K
Devices 666 K
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1866196
XandrUse Composition
Google DV360843503307
Reach
Households 175 K
People 420 K
Devices 1.3 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1866197
XandrUse Composition
Google DV360860632324
Reach
Households 215 K
People 515 K
Devices 1.7 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1866198
XandrUse Composition
Google DV360860632330
Reach
Households 245 K
People 589 K
Devices 1.9 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1866199
XandrUse Composition
Google DV360862051917
Reach
Households 223 K
People 536 K
Devices 1.7 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1866200
XandrUse Composition
Google DV360862051923
Reach
Households 245 K
People 588 K
Devices 1.9 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1866201
XandrUse Composition
Google DV360862051935
Reach
Households 178 K
People 428 K
Devices 1.4 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1866202
XandrUse Composition
Google DV360860631565
Reach
Households 227 K
People 545 K
Devices 1.7 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1866203
XandrUse Composition
Google DV360860632378
Reach
Households 152 K
People 364 K
Devices 1.2 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1866204
XandrUse Composition
Google DV360862051968
Reach
Households 68 K
People 164 K
Devices 525 K

Car Services

SlovakiaSlovakia
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1866205
XandrUse Composition
Google DV360860632381
Reach
Households 313 K
People 751 K
Devices 2.4 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1887147
XandrUse Composition
Google DV360860632384
Reach
Households 317 K
People 762 K
Devices 2.4 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1887147
XandrUse Composition
Google DV360860632387
Reach
Households 321 K
People 771 K
Devices 2.5 M

Banking / Financing

SlovakiaSlovakia
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1866179
XandrUse Composition
Google DV360862051986
Reach
Households 231 K
People 554 K
Devices 1.8 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1866180
XandrUse Composition
Google DV360860632390
Reach
Households 279 K
People 668 K
Devices 2.1 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1866181
XandrUse Composition
Google DV360860632351
Reach
Households 250 K
People 600 K
Devices 1.9 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1866182
XandrUse Composition
Google DV360860513705
Reach
Households 182 K
People 438 K
Devices 1.4 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1866183
XandrUse Composition
Google DV360860513720
Reach
Households 220 K
People 527 K
Devices 1.7 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1866184
XandrUse Composition
Google DV360860632354
Reach
Households 193 K
People 464 K
Devices 1.5 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1866185
XandrUse Composition
Google DV360860513723
Reach
Households 45 K
People 108 K
Devices 347 K

Insurance

SlovakiaSlovakia
Composition
CarsB,C
Availability (DSP)
Adform1866235
XandrUse Composition
Google DV360860632399
Reach
Households 323 K
People 776 K
Devices 2.5 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1866236
XandrUse Composition
Google DV360860632357
Reach
Households 682 K
People 1.6 M
Devices 5.3 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1866237
XandrUse Composition
Google DV360860513744
Reach
Households 373 K
People 896 K
Devices 2.9 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1866238
XandrUse Composition
Google DV360860632414
Reach
Households 294 K
People 705 K
Devices 2.3 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1866239
XandrUse Composition
Google DV360860632408
Reach
Households 325 K
People 781 K
Devices 2.5 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1866240
XandrUse Composition
Google DV360860513765
Reach
Households 352 K
People 845 K
Devices 2.7 M

Real Estate Trading

SlovakiaSlovakia
Composition
LifecycleA,B
Availability (DSP)
Adform1866289
XandrUse Composition
Google DV360860513753
Reach
Households 231 K
People 555 K
Devices 1.8 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1866286
XandrUse Composition
Google DV360862052028
Reach
Households 193 K
People 462 K
Devices 1.5 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1866287
XandrUse Composition
Google DV360862052010
Reach
Households 374 K
People 898 K
Devices 2.9 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1866288
XandrUse Composition
Google DV360862052034
Reach
Households 274 K
People 658 K
Devices 2.1 M

Home Renovation

SlovakiaSlovakia
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1866291
XandrUse Composition
Google DV360860513714
Reach
Households 357 K
People 856 K
Devices 2.7 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1866292
XandrUse Composition
Google DV360862052040
Reach
Households 219 K
People 526 K
Devices 1.7 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1866293
XandrUse Composition
Google DV360862052013
Reach
Households 232 K
People 557 K
Devices 1.8 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1866294
XandrUse Composition
Google DV360860513795
Reach
Households 224 K
People 539 K
Devices 1.7 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1866295
XandrUse Composition
Google DV360862052016
Reach
Households 198 K
People 475 K
Devices 1.5 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1866296
XandrUse Composition
Google DV360860513717
Reach
Households 259 K
People 621 K
Devices 2 M

Restaurants

SlovakiaSlovakia
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1866299
XandrUse Composition
Google DV360860632447
Reach
Households 237 K
People 568 K
Devices 1.8 M
Composition
Household incomeC,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1866297
XandrUse Composition
Google DV360860513816
Reach
Households 299 K
People 717 K
Devices 2.3 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1866298
XandrUse Composition
Google DV360860632456
Reach
Households 572 K
People 1.4 M
Devices 4.4 M

Telecommunication

SlovakiaSlovakia
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1866300
XandrUse Composition
Google DV360860513810
Reach
Households 392 K
People 941 K
Devices 3 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1866301
XandrUse Composition
Google DV360860513813
Reach
Households 392 K
People 941 K
Devices 3 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1866303
XandrUse Composition
Google DV360862052043
Reach
Households 278 K
People 667 K
Devices 2.1 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1866302
XandrUse Composition
Google DV360860513822
Reach
Households 281 K
People 675 K
Devices 2.2 M

Children Articles

SlovakiaSlovakia
Composition
ChildrenB,C
Availability (DSP)
Adform1866310
XandrUse Composition
Google DV360860513825
Reach
Households 392 K
People 941 K
Devices 3 M

Culture & Entertainment

SlovakiaSlovakia
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1866304
XandrUse Composition
Google DV360860513780
Reach
Households 254 K
People 610 K
Devices 2 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1866305
XandrUse Composition
Google DV360860632495
Reach
Households 226 K
People 541 K
Devices 1.7 M
Composition
LifecycleA,B
Availability (DSP)
Adform1866306
XandrUse Composition
Google DV360860632480
Reach
Households 231 K
People 555 K
Devices 1.8 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1866307
XandrUse Composition
Google DV360860632519
Reach
Households 262 K
People 630 K
Devices 2 M
Composition
EducationB,C
Tech LevelA,B
Availability (DSP)
Adform1866308
XandrUse Composition
Google DV360860632522
Reach
Households 264 K
People 634 K
Devices 2 M
Composition
EducationB,C
Tech LevelB,C
Availability (DSP)
Adform1866309
XandrUse Composition
Google DV360860632525
Reach
Households 329 K
People 789 K
Devices 2.5 M

Travel & Vacation

SlovakiaSlovakia
Composition
Tech LevelB,C
Availability (DSP)
Adform1866311
XandrUse Composition
Google DV360860632498
Reach
Households 417 K
People 1 M
Devices 3.2 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1866311
XandrUse Composition
Google DV360860632531
Reach
Households 200 K
People 480 K
Devices 1.5 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1866313
XandrUse Composition
Google DV360860632537
Reach
Households 216 K
People 520 K
Devices 1.7 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1866314
XandrUse Composition
Google DV360862052076
Reach
Households 198 K
People 476 K
Devices 1.5 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1866315
XandrUse Composition
Google DV360862052085
Reach
Households 180 K
People 432 K
Devices 1.4 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1866316
XandrUse Composition
Google DV360860632549
Reach
Households 273 K
People 655 K
Devices 2.1 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1866317
XandrUse Composition
Google DV360860632555
Reach
Households 198 K
People 475 K
Devices 1.5 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1866318
XandrUse Composition
Google DV360860513870
Reach
Households 237 K
People 569 K
Devices 1.8 M

Computer Games

SlovakiaSlovakia
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1866229
XandrUse Composition
Google DV360860513873
Reach
Households 255 K
People 613 K
Devices 2 M

Betting Online

SlovakiaSlovakia
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1866186
XandrUse Composition
Google DV360862052091
Reach
Households 352 K
People 845 K
Devices 2.7 M

Electronics

SlovakiaSlovakia
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1866214
XandrUse Composition
Google DV360860513876
Reach
Households 318 K
People 764 K
Devices 2.5 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1866208
XandrUse Composition
Google DV360862052094
Reach
Households 370 K
People 887 K
Devices 2.8 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1866209
XandrUse Composition
Google DV360860513738
Reach
Households 374 K
People 898 K
Devices 2.9 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1866210
XandrUse Composition
Google DV360862052100
Reach
Households 253 K
People 608 K
Devices 2 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1866211
XandrUse Composition
Google DV360862052142
Reach
Households 506 K
People 1.2 M
Devices 3.9 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1866212
XandrUse Composition
Google DV360860513879
Reach
Households 249 K
People 599 K
Devices 1.9 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1866213
XandrUse Composition
Google DV360862052151
Reach
Households 332 K
People 797 K
Devices 2.6 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1866215
XandrUse Composition
Google DV360860513894
Reach
Households 249 K
People 599 K
Devices 1.9 M

Fast-Moving Consumer Good (FMCG)

SlovakiaSlovakia
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1866220
XandrUse Composition
Google DV360862052160
Reach
Households 317 K
People 760 K
Devices 2.4 M
Composition
LifecycleA,B
Availability (DSP)
Adform1866221
XandrUse Composition
Google DV360860513903
Reach
Households 235 K
People 564 K
Devices 1.8 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1866222
XandrUse Composition
Google DV360860513906
Reach
Households 313 K
People 752 K
Devices 2.4 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1866223
XandrUse Composition
Google DV360862052172
Reach
Households 293 K
People 704 K
Devices 2.3 M
Composition
LifecycleB,C
Availability (DSP)
Adform1866224
XandrUse Composition
Google DV360860513915
Reach
Households 218 K
People 524 K
Devices 1.7 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1866225
XandrUse Composition
Google DV360862052184
Reach
Households 195 K
People 468 K
Devices 1.5 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1866226
XandrUse Composition
Google DV360862052187
Reach
Households 204 K
People 490 K
Devices 1.6 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1866227
XandrUse Composition
Google DV360862052190
Reach
Households 169 K
People 406 K
Devices 1.3 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360860632570
Reach
Households 169 K
People 406 K
Devices 1.3 M

Personal Hygiene

SlovakiaSlovakia
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1866230
XandrUse Composition
Google DV360862052178
Reach
Households 216 K
People 517 K
Devices 1.7 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1866231
XandrUse Composition
Google DV360860632585
Reach
Households 244 K
People 586 K
Devices 1.9 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1866232
XandrUse Composition
Google DV360860632606
Reach
Households 159 K
People 381 K
Devices 1.2 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1866233
XandrUse Composition
Google DV360860632591
Reach
Households 309 K
People 741 K
Devices 2.4 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1866234
XandrUse Composition
Google DV360862052205
Reach
Households 244 K
People 586 K
Devices 1.9 M

Lifestyle

SlovakiaSlovakia
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1866241
XandrUse Composition
Google DV360860632615
Reach
Households 160 K
People 383 K
Devices 1.2 M
Composition
EducationA,B
Availability (DSP)
Adform1866242
XandrUse Composition
Google DV360862052211
Reach
Households 349 K
People 837 K
Devices 2.7 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1866243
XandrUse Composition
Google DV360860632573
Reach
Households 366 K
People 878 K
Devices 2.8 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1866244
XandrUse Composition
Google DV360862052118
Reach
Households 221 K
People 531 K
Devices 1.7 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1866245
XandrUse Composition
Google DV360860513972
Reach
Households 308 K
People 738 K
Devices 2.4 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1866246
XandrUse Composition
Google DV360860513957
Reach
Households 213 K
People 511 K
Devices 1.6 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1866247
XandrUse Composition
Google DV360860632621
Reach
Households 279 K
People 670 K
Devices 2.1 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1866248
XandrUse Composition
Google DV360860632624
Reach
Households 137 K
People 329 K
Devices 1.1 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1866249
XandrUse Composition
Google DV360860632633
Reach
Households 193 K
People 463 K
Devices 1.5 M

Buying Power

SlovakiaSlovakia
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1866188
XandrUse Composition
Google DV360860513966
Reach
Households 242 K
People 580 K
Devices 1.9 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1866187
XandrUse Composition
Google DV360860513963
Reach
Households 154 K
People 371 K
Devices 1.2 M

Home Security

SlovakiaSlovakia
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1866178
XandrUse Composition
Google DV360860513969
Reach
Households 396 K
People 950 K
Devices 3 M

Pharmaceuticals

SlovakiaSlovakia
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1866264
XandrUse Composition
Google DV360860632651
Reach
Households 232 K
People 558 K
Devices 1.8 M
Composition
LifecycleA,B
Availability (DSP)
Adform1866265
XandrUse Composition
Google DV360862052232
Reach
Households 235 K
People 564 K
Devices 1.8 M
Composition
LifecycleD,E
Availability (DSP)
Adform1866266
XandrUse Composition
Google DV360860514005
Reach
Households 271 K
People 649 K
Devices 2.1 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1866267
XandrUse Composition
Google DV360860514008
Reach
Households 339 K
People 814 K
Devices 2.6 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1866268
XandrUse Composition
Google DV360862052259
Reach
Households 226 K
People 541 K
Devices 1.7 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1866269
XandrUse Composition
Google DV360860514029
Reach
Households 241 K
People 578 K
Devices 1.9 M
Composition
LifecycleD,E
Availability (DSP)
Adform1866270
XandrUse Composition
Google DV360860632660
Reach
Households 198 K
People 476 K
Devices 1.5 M

Occasions & Presents

SlovakiaSlovakia
Composition
LifecycleA,B,C
Availability (DSP)
Adform1866250
XandrUse Composition
Google DV360862052271
Reach
Households 315 K
People 756 K
Devices 2.4 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1866251
XandrUse Composition
Google DV360860632690
Reach
Households 228 K
People 546 K
Devices 1.8 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1866252
XandrUse Composition
Google DV360860632696
Reach
Households 224 K
People 538 K
Devices 1.7 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1866253
XandrUse Composition
Google DV360862052307
Reach
Households 242 K
People 581 K
Devices 1.9 M
Composition
LifecycleA,B
Availability (DSP)
Adform1866254
XandrUse Composition
Google DV360862052295
Reach
Households 234 K
People 562 K
Devices 1.8 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1866255
XandrUse Composition
Google DV360860514023
Reach
Households 407 K
People 976 K
Devices 3.1 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1866256
XandrUse Composition
Google DV360860632732
Reach
Households 363 K
People 872 K
Devices 2.8 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1866257
XandrUse Composition
Google DV360860632735
Reach
Households 329 K
People 789 K
Devices 2.5 M

Recruitment & Career

SlovakiaSlovakia
Composition
Business AudienceB,C
Availability (DSP)
Adform1866190
XandrUse Composition
Google DV360862052370
Reach
Households 330 K
People 792 K
Devices 2.5 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1866191
XandrUse Composition
Google DV360862052349
Reach
Households 183 K
People 438 K
Devices 1.4 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1866192
XandrUse Composition
Google DV360862052376
Reach
Households 437 K
People 1 M
Devices 3.4 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1866193
XandrUse Composition
Google DV360860514143
Reach
Households 207 K
People 496 K
Devices 1.6 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1866194
XandrUse Composition
Google DV360860514158
Reach
Households 479 K
People 1.1 M
Devices 3.7 M

Political Themes

SlovakiaSlovakia
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1866271
XandrUse Composition
Google DV360860514149
Reach
Households 682 K
People 1.6 M
Devices 5.3 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1866272
XandrUse Composition
Google DV360860632813
Reach
Households 418 K
People 1 M
Devices 3.2 M
Composition
EducationB,C
Availability (DSP)
Adform1866273
XandrUse Composition
Google DV360860632822
Reach
Households 335 K
People 803 K
Devices 2.6 M
Composition
Neighbourhood TypeC,D
Cars in HouseholdA
Availability (DSP)
Adform1866274
XandrUse Composition
Google DV360860632819
Reach
Households 594 K
People 1.4 M
Devices 4.6 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1866275
XandrUse Composition
Google DV360862052406
Reach
Households 572 K
People 1.4 M
Devices 4.4 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1866276
XandrUse Composition
Google DV360862052409
Reach
Households 462 K
People 1.1 M
Devices 3.6 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1866277
XandrUse Composition
Google DV360860514179
Reach
Households 409 K
People 982 K
Devices 3.2 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1866278
XandrUse Composition
Google DV360862052415
Reach
Households 281 K
People 675 K
Devices 2.2 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1866279
XandrUse Composition
Google DV360862052418
Reach
Households 200 K
People 479 K
Devices 1.5 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1866280
XandrUse Composition
Google DV360860514185
Reach
Households 422 K
People 1 M
Devices 3.3 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1866281
XandrUse Composition
Google DV360860514188
Reach
Households 245 K
People 588 K
Devices 1.9 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1866282
XandrUse Composition
Google DV360860632837
Reach
Households 271 K
People 649 K
Devices 2.1 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1866283
XandrUse Composition
Google DV360860632840
Reach
Households 176 K
People 422 K
Devices 1.4 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1866284
XandrUse Composition
Google DV360862052424
Reach
Households 471 K
People 1.1 M
Devices 3.6 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1866285
XandrUse Composition
Google DV360862052427
Reach
Households 551 K
People 1.3 M
Devices 4.2 M

Fashion & Shopping

SlovakiaSlovakia
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1866216
XandrUse Composition
Google DV360862052430
Reach
Households 194 K
People 465 K
Devices 1.5 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1866218
XandrUse Composition
Google DV360860514194
Reach
Households 602 K
People 1.4 M
Devices 4.6 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1866219
XandrUse Composition
Google DV360860514200
Reach
Households 218 K
People 523 K
Devices 1.7 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1866217
XandrUse Composition
Google DV360860514236
Reach
Households 587 K
People 1.4 M
Devices 4.5 M

Christmas & Winter

SlovakiaSlovakia
Composition
LifecycleA,B
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1866259
XandrUse Composition
Google DV360Use Composition
Reach
Households 271 K
People 651 K
Devices 2.1 M
Composition
LifecycleA,B
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1760228
XandrUse Composition
Google DV360Use Composition
Reach
Households 332 K
People 796 K
Devices 2.6 M
Composition
Children in HouseholdB,C
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1866260
XandrUse Composition
Google DV360Use Composition
Reach
Households 378 K
People 907 K
Devices 2.9 M
Composition
Children in HouseholdB,C
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1866261
XandrUse Composition
Google DV360Use Composition
Reach
Households 438 K
People 1.1 M
Devices 3.4 M
Composition
LifecycleD,E
Household IncomeD,E
Tech LevelA,B
Availability (DSP)
Adform1866263
XandrUse Composition
Google DV360Use Composition
Reach
Households 288 K
People 692 K
Devices 2.2 M
Composition
LifecycleD,E
Household IncomeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1866262
XandrUse Composition
Google DV360Use Composition
Reach
Households 328 K
People 787 K
Devices 2.5 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1866319
XandrUse Composition
Google DV360Use Composition
Reach
Households 309 K
People 741 K
Devices 2.4 M
Composition
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1866320
XandrUse Composition
Google DV360Use Composition
Reach
Households 353 K
People 848 K
Devices 2.7 M
Composition
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1866321
XandrUse Composition
Google DV360Use Composition
Reach
Households 414 K
People 994 K
Devices 3.2 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1866322
XandrUse Composition
Google DV360Use Composition
Reach
Households 438 K
People 1.1 M
Devices 3.4 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Household IncomeB,C,D,E
LifecycleA,B,C
Availability (DSP)
Adform1866323
XandrUse Composition
Google DV360Use Composition
Reach
Households 513 K
People 1.2 M
Devices 4 M
Composition
HometypeB
Neighbourhood TypeA,B
Availability (DSP)
Adform1866324
XandrUse Composition
Google DV360Use Composition
Reach
Households 693 K
People 1.7 M
Devices 5.3 M
Composition
HometypeA
Neighbourhood TypeC,D
Availability (DSP)
Adform1866325
XandrUse Composition
Google DV360Use Composition
Reach
Households 658 K
People 1.6 M
Devices 5.1 M
Composition
Household IncomeC,D,E
Neighbourhood TypeD
Tech LevelC
Availability (DSP)
Adform1866326
XandrUse Composition
Google DV360Use Composition
Reach
Households 491 K
People 1.2 M
Devices 3.8 M
Composition
SavingsB,C
Neighbourhood TypeC,D
Tech LevelC
Availability (DSP)
Adform1866327
XandrUse Composition
Google DV360Use Composition
Reach
Households 377 K
People 904 K
Devices 2.9 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform1866328
XandrUse Composition
Google DV360Use Composition
Reach
Households 295 K
People 709 K
Devices 2.3 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform1866330
XandrUse Composition
Google DV360Use Composition
Reach
Households 244 K
People 584 K
Devices 1.9 M
Composition
Cars in HouseholdC
Availability (DSP)
Adform1866329
XandrUse Composition
Google DV360Use Composition
Reach
Households 735 K
People 1.8 M
Devices 5.7 M
D

Custom Audience

Audiences made to fit your specific targeting needs.

A Digiseg Custom Audience is an audience based on your specifications. You brief Digiseg's data scientists, and a few hours later, you receive a custom audience that meets all your requirements. The price for custom audiences is the same as Core- and Composite Audiences, but the performance is second to none. A Digiseg Custom Audience is your easy way to optimal performance - Guaranteed.
Why Digiseg Custom Audience?
  • No Extra Cost
  • Full Reach on Safari and IOS
  • Best Precision
  • Cookie Free

Order a Custom Audience

Fill out this form to request a Custom Audience.

  • Contact Information

  • Campaign Information

    Describe your campaign, in what country, on what DSP's and when you plan to run the campaign.
  • Date Format: DD slash MM slash YYYY
  • Pipedrive Product IID
  • Pipedrive Product Quantity

Recent Posts