Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighbourhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighbourhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

Portugal Portugal
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform 1797676
Xandr Available upon request
Google DV360 784984189
Reach
Households 2.8 M
People 5.9 M
Devices 17 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform 1797677
Xandr Available upon request
Google DV360 784984126
Data
Households 1 M
People 2.1 M
Devices 6.1 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform 1797842
Xandr Available upon request
Google DV360 784983769
Data
Households 828 K
People 1.7 M
Devices 5 M

Household Income

Portugal Portugal
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform 1797685
Xandr Available upon request
Google DV360 784984147
Reach
Households 840 K
People 1.8 M
Devices 5 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform 1797686
Xandr Available upon request
Google DV360 784984273
Reach
Households 1 M
People 2.2 M
Devices 6.2 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform 1797687
Xandr Available upon request
Google DV360 784984324
Reach
Households 936 K
People 2 M
Devices 5.6 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform 1797688
Xandr Available upon request
Google DV360 784984279
Reach
Households 1.1 M
People 2.3 M
Devices 6.5 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform 1797689
Xandr Available upon request
Google DV360 784984327
Reach
Households 888 K
People 1.9 M
Devices 5.3 M

Cars in Household

Portugal Portugal
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform 1797673
Xandr Available upon request
Google DV360 784984096
Reach
Households 1.9 M
People 3.9 M
Devices 11.2 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform 1797674
Xandr Available upon request
Google DV360 784983766
Reach
Households 1.5 M
People 3.2 M
Devices 9.1 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform 1797675
Xandr Available upon request
Google DV360 784984186
Reach
Households 1.4 M
People 3 M
Devices 8.5 M

Hometype

Portugal Portugal
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform 1797663
Xandr Available upon request
Google DV360 786985593
Reach
Households 1.9 M
People 4 M
Devices 11.5 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform 1797665
Xandr Available upon request
Google DV360 786985596
Reach
Households 2.9 M
People 6 M
Devices 17.3 M

Lifecycle

Portugal Portugal
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform 1797668
Xandr Available upon request
Google DV360 784653929
Reach
Households 912 K
People 1.9 M
Devices 5.5 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform 1797669
Xandr Available upon request
Google DV360 784983088
Reach
Households 960 K
People 2 M
Devices 5.8 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform 1797670
Xandr Available upon request
Google DV360 784983922
Reach
Households 1.1 M
People 2.2 M
Devices 6.3 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform 1797671
Xandr Available upon request
Google DV360 784654058
Reach
Households 864 K
People 1.8 M
Devices 5.2 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform 1797672
Xandr Available upon request
Google DV360 784984120
Reach
Households 816 K
People 1.7 M
Devices 4.9 M

Home Ownership

Portugal Portugal
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform 1797693
Xandr Available upon request
Google DV360 786986298
Reach
Households 2.8 M
People 5.9 M
Devices 16.8 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform 1797692
Xandr Available upon request
Google DV360 784984240
Reach
Households 2 M
People 4.1 M
Devices 11.8 M

Education

Portugal Portugal
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform 1797678
Xandr Available upon request
Google DV360 786986160
Reach
Households 1.5 M
People 3.1 M
Devices 8.9 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform 1797679
Xandr Available upon request
Google DV360 784654064
Reach
Households 1.8 M
People 3.7 M
Devices 10.7 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform 1797680
Xandr Available upon request
Google DV360 786986166
Reach
Households 1.5 M
People 3.2 M
Devices 9.2 M

Savings

Portugal Portugal
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform 1797667
Xandr Available upon request
Google DV360 784983757
Reach
Households 2.4 M
People 4.9 M
Devices 14.1 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform 1797666
Xandr Available upon request
Google DV360 784653923
Reach
Households 1.4 M
People 3 M
Devices 8.6 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform 1797841
Xandr Available upon request
Google DV360 784983082
Reach
Households 1 M
People 2.1 M
Devices 6 M

Tech Level

Portugal Portugal
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform 1797700
Xandr Available upon request
Google DV360 784654340
Reach
Households 2.4 M
People 5.1 M
Devices 14.7 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform 1797701
Xandr Available upon request
Google DV360 784654343
Reach
Households 996 K
People 2.1 M
Devices 6 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform 1797702
Xandr Available upon request
Google DV360 786986322
Reach
Households 1 M
People 2.2 M
Devices 6.2 M

Neighbourhood Type

Portugal Portugal
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform 1797681
Xandr Available upon request
Google DV360 786986145
Reach
Households 924 K
People 1.9 M
Devices 5.5 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform 1797682
Xandr Available upon request
Google DV360 784984144
Reach
Households 1.5 M
People 3.2 M
Devices 9 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform 1797683
Xandr Available upon request
Google DV360 784984270
Reach
Households 1.3 M
People 2.7 M
Devices 7.8 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform 1797684
Xandr Available upon request
Google DV360 784984318
Reach
Households 1.1 M
People 2.3 M
Devices 6.5 M

Building Age

Portugal Portugal
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform 1797694
Xandr Available upon request
Google DV360 784984243
Reach
Households 768 K
People 1.6 M
Devices 4.6 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform 1797695
Xandr Available upon request
Google DV360 786986154
Reach
Households 1.8 M
People 3.8 M
Devices 10.9 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform 1797696
Xandr Available upon request
Google DV360 786986265
Reach
Households 2 M
People 4.2 M
Devices 12.1 M

Living Space M2

Portugal Portugal
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform 1797697
Xandr Available upon request
Google DV360 1009892515
Reach
Households 1.9 M
People 4 M
Devices 11.4 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform 1797698
Xandr Available upon request
Google DV360 1009893073
Reach
Households 1.9 M
People 4 M
Devices 11.4 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform 1797699
Xandr Available upon request
Google DV360 962279997
Reach
Households 943 K
People 2 M
Devices 5.7 M

Business Audience

Portugal Portugal
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1797660
Xandr Available upon request
Google DV360 784983841
Reach
Companies 144 K
People 302 K
Devices 864 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1797661
Xandr Available upon request
Google DV360 784983919
Reach
Companies 43 K
People 91 K
Devices 259 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1797662
Xandr Available upon request
Google DV360 784983085
Reach
Companies 10 K
People 20 K
Devices 58 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

Portugal Portugal
Composition
Neighbourhood type D
Cars in household B,C
Availability (DSP ID)
Adform 1797703
Xandr Use Composition
Google DV360 860511236
Reach
Households 189 K
People 396 K
Devices 1.1 M
Composition
Income A,B
Cars in household B,C
Availability (DSP ID)
Adform 1797704
Xandr Use Composition
Google DV360 843503307
Reach
Households 382 K
People 801 K
Devices 2.3 M
Composition
Income A,B,C
Cars in household B,C
Availability (DSP ID)
Adform 1797705
Xandr Use Composition
Google DV360 860632324
Reach
Households 468 K
People 983 K
Devices 2.8 M
Composition
Income B,C,D
Cars in household B,C
Availability (DSP ID)
Adform 1797706
Xandr Use Composition
Google DV360 860632330
Reach
Households 535 K
People 1.1 M
Devices 3.2 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1797707
Xandr Use Composition
Google DV360 862051917
Reach
Households 487 K
People 1 M
Devices 2.9 M
Composition
Income D,E
Cars in household B,C
Availability (DSP ID)
Adform 1797708
Xandr Use Composition
Google DV360 862051923
Reach
Households 534 K
People 1.1 M
Devices 3.2 M
Composition
Children in household B,C
Income B,C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1797709
Xandr Use Composition
Google DV360 862051935
Reach
Households 389 K
People 816 K
Devices 2.3 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1797710
Xandr Use Composition
Google DV360 860631565
Reach
Households 496 K
People 1 M
Devices 3 M
Composition
Tech Level C
Cars in household B,C
Neighbourhood C,D
Availability (DSP ID)
Adform 1797711
Xandr Use Composition
Google DV360 860632378
Reach
Households 331 K
People 695 K
Devices 2 M
Composition
Cars in household B,C
Household Income E
Savings C
Availability (DSP ID)
Adform 1797748
Xandr Use Composition
Google DV360 862051968
Reach
Households 149 K
People 312 K
Devices 893 K

Car Services

Portugal Portugal
Composition
Cars in household B,C
Availability (DSP ID)
Adform 1797749
Xandr Use Composition
Google DV360 860632381
Reach
Households 683 K
People 1.4 M
Devices 4.1 M
Composition
Cars in household B,C
Household Income B,C,D,E
Availability (DSP ID)
Adform 1797662
Xandr Use Composition
Google DV360 860632384
Reach
Households 693 K
People 1.5 M
Devices 4.2 M
Composition
Cars in household B,C
Lifecycle A,B,C,D
Availability (DSP ID)
Adform 1797662
Xandr Use Composition
Google DV360 860632387
Reach
Households 701 K
People 1.5 M
Devices 4.2 M

Banking / Financing

Portugal Portugal
Composition
Home Ownership A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1797741
Xandr Use Composition
Google DV360 862051986
Reach
Households 504 K
People 1.1 M
Devices 3 M
Composition
Savings A,B
Cars in household B,C
Availability (DSP)
Adform 1797742
Xandr Use Composition
Google DV360 860632390
Reach
Households 608 K
People 1.3 M
Devices 3.6 M
Composition
Savings A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1797743
Xandr Use Composition
Google DV360 860632351
Reach
Households 545 K
People 1.1 M
Devices 3.3 M
Composition
Home Ownership A
Savings A,B
Availability (DSP)
Adform 1797744
Xandr Use Composition
Google DV360 860513705
Reach
Households 398 K
People 836 K
Devices 2.4 M
Composition
Household Income A,B
Availability (DSP)
Adform 1797745
Xandr Use Composition
Google DV360 860513720
Reach
Households 480 K
People 1 M
Devices 2.9 M
Composition
Tech Level B,C
Household Income B,C,D
Savings B,C
Availability (DSP)
Adform 1797746
Xandr Use Composition
Google DV360 860632354
Reach
Households 421 K
People 885 K
Devices 2.5 M
Composition
Savings C
Household Income D,E
Availability (DSP)
Adform 1797747
Xandr Use Composition
Google DV360 860513723
Reach
Households 98 K
People 207 K
Devices 590 K

Insurance

Portugal Portugal
Composition
Cars B,C
Availability (DSP)
Adform 1797765
Xandr Use Composition
Google DV360 860632399
Reach
Households 706 K
People 1.5 M
Devices 4.2 M
Composition
Home Ownership A
Household Income C,D,E
Availability (DSP)
Adform 1797712
Xandr Use Composition
Google DV360 860632357
Reach
Households 1.5 M
People 3.1 M
Devices 8.9 M
Composition
Lifecycle A,B,C,D
Children in Household B,C
Availability (DSP)
Adform 1797713
Xandr Use Composition
Google DV360 860513744
Reach
Households 815 K
People 1.7 M
Devices 4.9 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Availability (DSP)
Adform 1797714
Xandr Use Composition
Google DV360 860632414
Reach
Households 641 K
People 1.3 M
Devices 3.8 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Education B,C
Availability (DSP)
Adform 1797766
Xandr Use Composition
Google DV360 860632408
Reach
Households 710 K
People 1.5 M
Devices 4.3 M
Composition
Lifecycle A,B
Household income B,C,D,E
Tech Level B,C
Availability (DSP)
Adform 1797767
Xandr Use Composition
Google DV360 860513765
Reach
Households 768 K
People 1.6 M
Devices 4.6 M

Real Estate Trading

Portugal Portugal
Composition
Lifecycle A,B
Availability (DSP)
Adform 1797771
Xandr Use Composition
Google DV360 860513753
Reach
Households 504 K
People 1.1 M
Devices 3 M
Composition
Lifecycle C,D
Household Income D,E
Neighbourhood Type C,D
Availability (DSP)
Adform 1797738
Xandr Use Composition
Google DV360 862052028
Reach
Households 420 K
People 882 K
Devices 2.5 M
Composition
Hometype A
Household Income C,D,E
Availability (DSP)
Adform 1797739
Xandr Use Composition
Google DV360 862052010
Reach
Households 816 K
People 1.7 M
Devices 4.9 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Availability (DSP)
Adform 1797740
Xandr Use Composition
Google DV360 862052034
Reach
Households 598 K
People 1.3 M
Devices 3.6 M

Home Renovation

Portugal Portugal
Composition
Household income B,C,D,E
Lifecycle A,B,C,D
Availability (DSP)
Adform 1797782
Xandr Use Composition
Google DV360 860513714
Reach
Households 778 K
People 1.6 M
Devices 4.7 M
Composition
Home ownership A
Household income C,D,E
Availability (DSP)
Adform 1797783
Xandr Use Composition
Google DV360 862052040
Reach
Households 478 K
People 1 M
Devices 2.9 M
Composition
Home ownership A
Household income B,C,D,E
Availability (DSP)
Adform 1797784
Xandr Use Composition
Google DV360 862052013
Reach
Households 506 K
People 1.1 M
Devices 3 M
Composition
Home ownership A
Building age A,B
Availability (DSP)
Adform 1797785
Xandr Use Composition
Google DV360 860513795
Reach
Households 490 K
People 1 M
Devices 2.9 M
Composition
Home ownership A
Hometype B
Availability (DSP)
Adform 1797786
Xandr Use Composition
Google DV360 862052016
Reach
Households 432 K
People 907 K
Devices 2.6 M
Composition
Living Space M2 B,C
Household income B,C,D,E
Tech level B,C
Availability (DSP)
Adform 1797787
Xandr Use Composition
Google DV360 860513717
Reach
Households 564 K
People 1.2 M
Devices 3.4 M

Restaurants

Portugal Portugal
Composition
Lifecycle A,B
Household income A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1797715
Xandr Use Composition
Google DV360 860632447
Reach
Households 516 K
People 1.1 M
Devices 3.1 M
Composition
Household income C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1797716
Xandr Use Composition
Google DV360 860513816
Reach
Households 652 K
People 1.4 M
Devices 3.9 M
Composition
Lifecycle A,B
Household income B,C,D.E
Neighbourhood Type C,D
Availability (DSP)
Adform 1797772
Xandr Use Composition
Google DV360 860632456
Reach
Households 1.2 M
People 2.6 M
Devices 7.5 M

Telecommunication

Portugal Portugal
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1797717
Xandr Use Composition
Google DV360 860513810
Reach
Households 856 K
People 1.8 M
Devices 5.1 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Children in Household B,C
Availability (DSP)
Adform 1797718
Xandr Use Composition
Google DV360 860513813
Reach
Households 856 K
People 1.8 M
Devices 5.1 M
Composition
Tech Level A,B
Availability (DSP)
Adform 1797777
Xandr Use Composition
Google DV360 862052043
Reach
Households 607 K
People 1.3 M
Devices 3.6 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1797719
Xandr Use Composition
Google DV360 860513822
Reach
Households 613 K
People 1.3 M
Devices 3.7 M

Children Articles

Portugal Portugal
Composition
Children B,C
Availability (DSP)
Adform 1797720
Xandr Use Composition
Google DV360 860513825
Reach
Households 856 K
People 1.8 M
Devices 5.1 M

Culture & Entertainment

Portugal Portugal
Composition
Lifecycle A,B,C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1797721
Xandr Use Composition
Google DV360 860513780
Reach
Households 555 K
People 1.2 M
Devices 3.3 M
Composition
Education C
Neighbourhood Type C,D
Availability (DSP)
Adform 1797722
Xandr Use Composition
Google DV360 860632495
Reach
Households 492 K
People 1 M
Devices 3 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1797723
Xandr Use Composition
Google DV360 860632480
Reach
Households 504 K
People 1.1 M
Devices 3 M
Composition
Lifecycle C,D,E
Neighbourhood Type C,D
Education C
Availability (DSP)
Adform 1797778
Xandr Use Composition
Google DV360 860632519
Reach
Households 573 K
People 1.2 M
Devices 3.4 M
Composition
Education B,C
Tech Level A,B
Availability (DSP)
Adform 1797779
Xandr Use Composition
Google DV360 860632522
Reach
Households 576 K
People 1.2 M
Devices 3.5 M
Composition
Education B,C
Tech Level B,C
Availability (DSP)
Adform 1797780
Xandr Use Composition
Google DV360 860632525
Reach
Households 718 K
People 1.5 M
Devices 4.3 M

Travel & Vacation

Portugal Portugal
Composition
Tech Level B,C
Availability (DSP)
Adform 1797724
Xandr Use Composition
Google DV360 860632498
Reach
Households 910 K
People 1.9 M
Devices 5.5 M
Composition
Business Audiences A,B,C
Availability (DSP)
Adform 1797724
Xandr Use Composition
Google DV360 860632531
Reach
Households 437 K
People 917 K
Devices 2.6 M
Composition
Household Income A,B,C
Cars in Household B,C
Availability (DSP)
Adform 1797726
Xandr Use Composition
Google DV360 860632537
Reach
Households 472 K
People 992 K
Devices 2.8 M
Composition
Household Income C,D,E
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1797727
Xandr Use Composition
Google DV360 862052076
Reach
Households 432 K
People 908 K
Devices 2.6 M
Composition
Household Income C,D,E
Lifecycle A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1797728
Xandr Use Composition
Google DV360 862052085
Reach
Households 393 K
People 825 K
Devices 2.4 M
Composition
Household Income D,E
Availability (DSP)
Adform 1797729
Xandr Use Composition
Google DV360 860632549
Reach
Households 595 K
People 1.2 M
Devices 3.6 M
Composition
Lifecycle A
Tech Level B,C
Availability (DSP)
Adform 1797730
Xandr Use Composition
Google DV360 860632555
Reach
Households 432 K
People 907 K
Devices 2.6 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Neighbourhood Type B,C,D
Availability (DSP)
Adform 1797781
Xandr Use Composition
Google DV360 860513870
Reach
Households 517 K
People 1.1 M
Devices 3.1 M

Computer Games

Portugal Portugal
Composition
Lifecycle A,B,C
Tech Level C
Availability (DSP)
Adform 1797754
Xandr Use Composition
Google DV360 860513873
Reach
Households 557 K
People 1.2 M
Devices 3.3 M

Betting Online

Portugal Portugal
Composition
Lifecycle A,B
Education A,B
Tech Level B,C
Availability (DSP)
Adform 1797752
Xandr Use Composition
Google DV360 862052091
Reach
Households 768 K
People 1.6 M
Devices 4.6 M

Electronics

Portugal Portugal
Composition
Household Income C,D,E
Tech Level B,C
Availability (DSP)
Adform 1797755
Xandr Use Composition
Google DV360 860513876
Reach
Households 695 K
People 1.5 M
Devices 4.2 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1797731
Xandr Use Composition
Google DV360 862052094
Reach
Households 806 K
People 1.7 M
Devices 4.8 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1797756
Xandr Use Composition
Google DV360 860513738
Reach
Households 816 K
People 1.7 M
Devices 4.9 M
Composition
Children in Household B,C
Lifecycle A,B,C
Availability (DSP)
Adform 1797732
Xandr Use Composition
Google DV360 862052100
Reach
Households 553 K
People 1.2 M
Devices 3.3 M
Composition
Home Ownership Own
Hometype B,C
Availability (DSP)
Adform 1797733
Xandr Use Composition
Google DV360 862052142
Reach
Households 1.1 M
People 2.3 M
Devices 6.6 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1797734
Xandr Use Composition
Google DV360 860513879
Reach
Households 544 K
People 1.1 M
Devices 3.3 M
Composition
Household Income B,C,D,E
Children in Household B,C
Tech Level B,C
Availability (DSP)
Adform 1797735
Xandr Use Composition
Google DV360 862052151
Reach
Households 724 K
People 1.5 M
Devices 4.3 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1797773
Xandr Use Composition
Google DV360 860513894
Reach
Households 544 K
People 1.1 M
Devices 3.3 M

Fast-Moving Consumer Good (FMCG)

Portugal Portugal
Composition
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1797757
Xandr Use Composition
Google DV360 862052160
Reach
Households 691 K
People 1.5 M
Devices 4.1 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1797758
Xandr Use Composition
Google DV360 860513903
Reach
Households 513 K
People 1.1 M
Devices 3.1 M
Composition
Lifecycle B,C,D
Availability (DSP)
Adform 1797759
Xandr Use Composition
Google DV360 860513906
Reach
Households 684 K
People 1.4 M
Devices 4.1 M
Composition
Lifecycle A,B,C
Availability (DSP)
Adform 1797760
Xandr Use Composition
Google DV360 862052172
Reach
Households 640 K
People 1.3 M
Devices 3.8 M
Composition
Lifecycle B,C
Availability (DSP)
Adform 1797761
Xandr Use Composition
Google DV360 860513915
Reach
Households 477 K
People 1 M
Devices 2.9 M