Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

PortugalPortugal
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform1797676
XandrAvailable upon request
Google DV360784984189
Reach
Households 2.8 M
People 5.9 M
Devices 21.8 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform1797677
XandrAvailable upon request
Google DV360784984126
Data
Households 1 M
People 2.1 M
Devices 7.9 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform1797842
XandrAvailable upon request
Google DV360784983769
Data
Households 828 K
People 1.7 M
Devices 6.4 M

Household Income

PortugalPortugal
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform1797685
XandrAvailable upon request
Google DV360784984147
Reach
Households 840 K
People 1.8 M
Devices 6.5 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform1797686
XandrAvailable upon request
Google DV360784984273
Reach
Households 1 M
People 2.2 M
Devices 7.9 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform1797687
XandrAvailable upon request
Google DV360784984324
Reach
Households 936 K
People 2 M
Devices 7.2 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform1797688
XandrAvailable upon request
Google DV360784984279
Reach
Households 1.1 M
People 2.3 M
Devices 8.3 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform1797689
XandrAvailable upon request
Google DV360784984327
Reach
Households 888 K
People 1.9 M
Devices 6.8 M

Cars in Household

PortugalPortugal
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform1797673
XandrAvailable upon request
Google DV360784984096
Reach
Households 1.9 M
People 3.9 M
Devices 14.4 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform1797674
XandrAvailable upon request
Google DV360784983766
Reach
Households 1.5 M
People 3.2 M
Devices 11.6 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform1797675
XandrAvailable upon request
Google DV360784984186
Reach
Households 1.4 M
People 3 M
Devices 10.9 M

Hometype

PortugalPortugal
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform1797663
XandrAvailable upon request
Google DV360786985593
Reach
Households 1.9 M
People 4 M
Devices 14.8 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform1797665
XandrAvailable upon request
Google DV360786985596
Reach
Households 2.9 M
People 6 M
Devices 22.2 M

Lifecycle

PortugalPortugal
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform1797668
XandrAvailable upon request
Google DV360784653929
Reach
Households 912 K
People 1.9 M
Devices 7 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform1797669
XandrAvailable upon request
Google DV360784983088
Reach
Households 960 K
People 2 M
Devices 7.4 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform1797670
XandrAvailable upon request
Google DV360784983922
Reach
Households 1.1 M
People 2.2 M
Devices 8.1 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform1797671
XandrAvailable upon request
Google DV360784654058
Reach
Households 864 K
People 1.8 M
Devices 6.7 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform1797672
XandrAvailable upon request
Google DV360784984120
Reach
Households 816 K
People 1.7 M
Devices 6.3 M

Home Ownership

PortugalPortugal
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform1797693
XandrAvailable upon request
Google DV360786986298
Reach
Households 2.8 M
People 5.9 M
Devices 21.6 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform1797692
XandrAvailable upon request
Google DV360784984240
Reach
Households 2 M
People 4.1 M
Devices 15.2 M

Education

PortugalPortugal
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform1797678
XandrAvailable upon request
Google DV360786986160
Reach
Households 1.5 M
People 3.1 M
Devices 11.5 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform1797679
XandrAvailable upon request
Google DV360784654064
Reach
Households 1.8 M
People 3.7 M
Devices 13.7 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform1797680
XandrAvailable upon request
Google DV360786986166
Reach
Households 1.5 M
People 3.2 M
Devices 11.8 M

Savings

PortugalPortugal
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform1797667
XandrAvailable upon request
Google DV360784983757
Reach
Households 2.4 M
People 4.9 M
Devices 18.1 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform1797666
XandrAvailable upon request
Google DV360784653923
Reach
Households 1.4 M
People 3 M
Devices 11.1 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform1797841
XandrAvailable upon request
Google DV360784983082
Reach
Households 1 M
People 2.1 M
Devices 7.8 M

Tech Level

PortugalPortugal
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform1797700
XandrAvailable upon request
Google DV360784654340
Reach
Households 2.4 M
People 5.1 M
Devices 18.8 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform1797701
XandrAvailable upon request
Google DV360784654343
Reach
Households 996 K
People 2.1 M
Devices 7.7 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform1797702
XandrAvailable upon request
Google DV360786986322
Reach
Households 1 M
People 2.2 M
Devices 7.9 M

Neighbourhood Type

PortugalPortugal
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform1797681
XandrAvailable upon request
Google DV360786986145
Reach
Households 924 K
People 1.9 M
Devices 7.1 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform1797682
XandrAvailable upon request
Google DV360784984144
Reach
Households 1.5 M
People 3.2 M
Devices 11.6 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform1797683
XandrAvailable upon request
Google DV360784984270
Reach
Households 1.3 M
People 2.7 M
Devices 10 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform1797684
XandrAvailable upon request
Google DV360784984318
Reach
Households 1.1 M
People 2.3 M
Devices 8.3 M

Building Age

PortugalPortugal
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform1797694
XandrAvailable upon request
Google DV360784984243
Reach
Households 768 K
People 1.6 M
Devices 5.9 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform1797695
XandrAvailable upon request
Google DV360786986154
Reach
Households 1.8 M
People 3.8 M
Devices 14 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform1797696
XandrAvailable upon request
Google DV360786986265
Reach
Households 2 M
People 4.2 M
Devices 15.5 M

Living Space M2

PortugalPortugal
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform1797697
XandrAvailable upon request
Google DV360
Reach
Households 1.9 M
People 4 M
Devices 14.7 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform1797698
XandrAvailable upon request
Google DV360
Reach
Households 1.9 M
People 4 M
Devices 14.7 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform1797699
XandrAvailable upon request
Google DV360
Reach
Households 943 K
People 2 M
Devices 7.3 M

Business Audience

PortugalPortugal
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1797660
XandrAvailable upon request
Google DV360784983841
Reach
Companies 144 K
People 302 K
Devices 1.1 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1797661
XandrAvailable upon request
Google DV360784983919
Reach
Companies 43 K
People 91 K
Devices 333 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1797662
XandrAvailable upon request
Google DV360784983085
Reach
Companies 10 K
People 20 K
Devices 74 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

PortugalPortugal
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1797703
XandrUse Composition
Google DV360860511236
Reach
Households 189 K
People 396 K
Devices 1.5 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1797704
XandrUse Composition
Google DV360843503307
Reach
Households 382 K
People 801 K
Devices 2.9 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1797705
XandrUse Composition
Google DV360860632324
Reach
Households 468 K
People 983 K
Devices 3.6 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1797706
XandrUse Composition
Google DV360860632330
Reach
Households 535 K
People 1.1 M
Devices 4.1 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1797707
XandrUse Composition
Google DV360862051917
Reach
Households 487 K
People 1 M
Devices 3.8 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1797708
XandrUse Composition
Google DV360862051923
Reach
Households 534 K
People 1.1 M
Devices 4.1 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1797709
XandrUse Composition
Google DV360862051935
Reach
Households 389 K
People 816 K
Devices 3 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1797710
XandrUse Composition
Google DV360860631565
Reach
Households 496 K
People 1 M
Devices 3.8 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1797711
XandrUse Composition
Google DV360860632378
Reach
Households 331 K
People 695 K
Devices 2.5 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1797748
XandrUse Composition
Google DV360862051968
Reach
Households 149 K
People 312 K
Devices 1.1 M

Car Services

PortugalPortugal
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1797749
XandrUse Composition
Google DV360860632381
Reach
Households 683 K
People 1.4 M
Devices 5.3 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1797662
XandrUse Composition
Google DV360860632384
Reach
Households 693 K
People 1.5 M
Devices 5.3 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1797662
XandrUse Composition
Google DV360860632387
Reach
Households 701 K
People 1.5 M
Devices 5.4 M

Banking / Financing

PortugalPortugal
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1797741
XandrUse Composition
Google DV360862051986
Reach
Households 504 K
People 1.1 M
Devices 3.9 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1797742
XandrUse Composition
Google DV360860632390
Reach
Households 608 K
People 1.3 M
Devices 4.7 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1797743
XandrUse Composition
Google DV360860632351
Reach
Households 545 K
People 1.1 M
Devices 4.2 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1797744
XandrUse Composition
Google DV360860513705
Reach
Households 398 K
People 836 K
Devices 3.1 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1797745
XandrUse Composition
Google DV360860513720
Reach
Households 480 K
People 1 M
Devices 3.7 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1797746
XandrUse Composition
Google DV360860632354
Reach
Households 421 K
People 885 K
Devices 3.2 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1797747
XandrUse Composition
Google DV360860513723
Reach
Households 98 K
People 207 K
Devices 758 K

Insurance

PortugalPortugal
Composition
CarsB,C
Availability (DSP)
Adform1797765
XandrUse Composition
Google DV360860632399
Reach
Households 706 K
People 1.5 M
Devices 5.4 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1797712
XandrUse Composition
Google DV360860632357
Reach
Households 1.5 M
People 3.1 M
Devices 11.5 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1797713
XandrUse Composition
Google DV360860513744
Reach
Households 815 K
People 1.7 M
Devices 6.3 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1797714
XandrUse Composition
Google DV360860632414
Reach
Households 641 K
People 1.3 M
Devices 4.9 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1797766
XandrUse Composition
Google DV360860632408
Reach
Households 710 K
People 1.5 M
Devices 5.5 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1797767
XandrUse Composition
Google DV360860513765
Reach
Households 768 K
People 1.6 M
Devices 5.9 M

Real Estate Trading

PortugalPortugal
Composition
LifecycleA,B
Availability (DSP)
Adform1797771
XandrUse Composition
Google DV360860513753
Reach
Households 504 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1797738
XandrUse Composition
Google DV360862052028
Reach
Households 420 K
People 882 K
Devices 3.2 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1797739
XandrUse Composition
Google DV360862052010
Reach
Households 816 K
People 1.7 M
Devices 6.3 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1797740
XandrUse Composition
Google DV360862052034
Reach
Households 598 K
People 1.3 M
Devices 4.6 M

Home Renovation

PortugalPortugal
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1797782
XandrUse Composition
Google DV360860513714
Reach
Households 778 K
People 1.6 M
Devices 6 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1797783
XandrUse Composition
Google DV360862052040
Reach
Households 478 K
People 1 M
Devices 3.7 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1797784
XandrUse Composition
Google DV360862052013
Reach
Households 506 K
People 1.1 M
Devices 3.9 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1797785
XandrUse Composition
Google DV360860513795
Reach
Households 490 K
People 1 M
Devices 3.8 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1797786
XandrUse Composition
Google DV360862052016
Reach
Households 432 K
People 907 K
Devices 3.3 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1797787
XandrUse Composition
Google DV360860513717
Reach
Households 564 K
People 1.2 M
Devices 4.3 M

Restaurants

PortugalPortugal
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1797715
XandrUse Composition
Google DV360860632447
Reach
Households 516 K
People 1.1 M
Devices 4 M
Composition
Household incomeC,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1797716
XandrUse Composition
Google DV360860513816
Reach
Households 652 K
People 1.4 M
Devices 5 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1797772
XandrUse Composition
Google DV360860632456
Reach
Households 1.2 M
People 2.6 M
Devices 9.6 M

Telecommunication

PortugalPortugal
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1797717
XandrUse Composition
Google DV360860513810
Reach
Households 856 K
People 1.8 M
Devices 6.6 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1797718
XandrUse Composition
Google DV360860513813
Reach
Households 856 K
People 1.8 M
Devices 6.6 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1797777
XandrUse Composition
Google DV360862052043
Reach
Households 607 K
People 1.3 M
Devices 4.7 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1797719
XandrUse Composition
Google DV360860513822
Reach
Households 613 K
People 1.3 M
Devices 4.7 M

Children Articles

PortugalPortugal
Composition
ChildrenB,C
Availability (DSP)
Adform1797720
XandrUse Composition
Google DV360860513825
Reach
Households 856 K
People 1.8 M
Devices 6.6 M

Culture & Entertainment

PortugalPortugal
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1797721
XandrUse Composition
Google DV360860513780
Reach
Households 555 K
People 1.2 M
Devices 4.3 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1797722
XandrUse Composition
Google DV360860632495
Reach
Households 492 K
People 1 M
Devices 3.8 M
Composition
LifecycleA,B
Availability (DSP)
Adform1797723
XandrUse Composition
Google DV360860632480
Reach
Households 504 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1797778
XandrUse Composition
Google DV360860632519
Reach
Households 573 K
People 1.2 M
Devices 4.4 M
Composition
EducationB,C
Tech LevelA,B
Availability (DSP)
Adform1797779
XandrUse Composition
Google DV360860632522
Reach
Households 576 K
People 1.2 M
Devices 4.4 M
Composition
EducationB,C
Tech LevelB,C
Availability (DSP)
Adform1797780
XandrUse Composition
Google DV360860632525
Reach
Households 718 K
People 1.5 M
Devices 5.5 M

Travel & Vacation

PortugalPortugal
Composition
Tech LevelB,C
Availability (DSP)
Adform1797724
XandrUse Composition
Google DV360860632498
Reach
Households 910 K
People 1.9 M
Devices 7 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1797724
XandrUse Composition
Google DV360860632531
Reach
Households 437 K
People 917 K
Devices 3.4 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1797726
XandrUse Composition
Google DV360860632537
Reach
Households 472 K
People 992 K
Devices 3.6 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1797727
XandrUse Composition
Google DV360862052076
Reach
Households 432 K
People 908 K
Devices 3.3 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1797728
XandrUse Composition
Google DV360862052085
Reach
Households 393 K
People 825 K
Devices 3 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1797729
XandrUse Composition
Google DV360860632549
Reach
Households 595 K
People 1.2 M
Devices 4.6 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1797730
XandrUse Composition
Google DV360860632555
Reach
Households 432 K
People 907 K
Devices 3.3 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1797781
XandrUse Composition
Google DV360860513870
Reach
Households 517 K
People 1.1 M
Devices 4 M

Computer Games

PortugalPortugal
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1797754
XandrUse Composition
Google DV360860513873
Reach
Households 557 K
People 1.2 M
Devices 4.3 M

Betting Online

PortugalPortugal
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1797752
XandrUse Composition
Google DV360862052091
Reach
Households 768 K
People 1.6 M
Devices 5.9 M

Electronics

PortugalPortugal
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1797755
XandrUse Composition
Google DV360860513876
Reach
Households 695 K
People 1.5 M
Devices 5.3 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1797731
XandrUse Composition
Google DV360862052094
Reach
Households 806 K
People 1.7 M
Devices 6.2 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1797756
XandrUse Composition
Google DV360860513738
Reach
Households 816 K
People 1.7 M
Devices 6.3 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1797732
XandrUse Composition
Google DV360862052100
Reach
Households 553 K
People 1.2 M
Devices 4.3 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1797733
XandrUse Composition
Google DV360862052142
Reach
Households 1.1 M
People 2.3 M
Devices 8.5 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1797734
XandrUse Composition
Google DV360860513879
Reach
Households 544 K
People 1.1 M
Devices 4.2 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1797735
XandrUse Composition
Google DV360862052151
Reach
Households 724 K
People 1.5 M
Devices 5.6 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1797773
XandrUse Composition
Google DV360860513894
Reach
Households 544 K
People 1.1 M
Devices 4.2 M

Fast-Moving Consumer Good (FMCG)

PortugalPortugal
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1797757
XandrUse Composition
Google DV360862052160
Reach
Households 691 K
People 1.5 M
Devices 5.3 M
Composition
LifecycleA,B
Availability (DSP)
Adform1797758
XandrUse Composition
Google DV360860513903
Reach
Households 513 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1797759
XandrUse Composition
Google DV360860513906
Reach
Households 684 K
People 1.4 M
Devices 5.3 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1797760
XandrUse Composition
Google DV360862052172
Reach
Households 640 K
People 1.3 M
Devices 4.9 M
Composition
LifecycleB,C
Availability (DSP)
Adform1797761
XandrUse Composition
Google DV360860513915
Reach
Households 477 K
People 1 M
Devices 3.7 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1797762
XandrUse Composition
Google DV360862052184
Reach
Households 425 K
People 893 K
Devices 3.3 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1797763
XandrUse Composition
Google DV360862052187
Reach
Households 445 K
People 935 K
Devices 3.4 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1797764
XandrUse Composition
Google DV360862052190
Reach
Households 369 K
People 775 K
Devices 2.8 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360860632570
Reach
Households 369 K
People 775 K
Devices 2.8 M

Personal Hygiene

PortugalPortugal
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1797768
XandrUse Composition
Google DV360862052178
Reach
Households 470 K
People 988 K
Devices 3.6 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1797769
XandrUse Composition
Google DV360860632585
Reach
Households 532 K
People 1.1 M
Devices 4.1 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1797770
XandrUse Composition
Google DV360860632606
Reach
Households 346 K
People 727 K
Devices 2.7 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1797775
XandrUse Composition
Google DV360860632591
Reach
Households 674 K
People 1.4 M
Devices 5.2 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1797776
XandrUse Composition
Google DV360862052205
Reach
Households 533 K
People 1.1 M
Devices 4.1 M

Lifestyle

PortugalPortugal
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1797788
XandrUse Composition
Google DV360860632615
Reach
Households 348 K
People 732 K
Devices 2.7 M
Composition
EducationA,B
Availability (DSP)
Adform1797789
XandrUse Composition
Google DV360862052211
Reach
Households 761 K
People 1.6 M
Devices 5.9 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1797790
XandrUse Composition
Google DV360860632573
Reach
Households 798 K
People 1.7 M
Devices 6.1 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1797791
XandrUse Composition
Google DV360862052118
Reach
Households 482 K
People 1 M
Devices 3.7 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1798284
XandrUse Composition
Google DV360860513972
Reach
Households 671 K
People 1.4 M
Devices 5.2 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1798285
XandrUse Composition
Google DV360860513957
Reach
Households 465 K
People 976 K
Devices 3.6 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1797792
XandrUse Composition
Google DV360860632621
Reach
Households 609 K
People 1.3 M
Devices 4.7 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1797793
XandrUse Composition
Google DV360860632624
Reach
Households 300 K
People 629 K
Devices 2.3 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1797794
XandrUse Composition
Google DV360860632633
Reach
Households 420 K
People 883 K
Devices 3.2 M

Buying Power

PortugalPortugal
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1797737
XandrUse Composition
Google DV360860513966
Reach
Households 528 K
People 1.1 M
Devices 4.1 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1797753
XandrUse Composition
Google DV360860513963
Reach
Households 337 K
People 708 K
Devices 2.6 M

Home Security

PortugalPortugal
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1797736
XandrUse Composition
Google DV360860513969
Reach
Households 864 K
People 1.8 M
Devices 6.7 M

Pharmaceuticals

PortugalPortugal
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1797795
XandrUse Composition
Google DV360860632651
Reach
Households 507 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleA,B
Availability (DSP)
Adform1797796
XandrUse Composition
Google DV360862052232
Reach
Households 513 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleD,E
Availability (DSP)
Adform1797797
XandrUse Composition
Google DV360860514005
Reach
Households 590 K
People 1.2 M
Devices 4.5 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1797798
XandrUse Composition
Google DV360860514008
Reach
Households 740 K
People 1.6 M
Devices 5.7 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1797799
XandrUse Composition
Google DV360862052259
Reach
Households 492 K
People 1 M
Devices 3.8 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1797800
XandrUse Composition
Google DV360860514029
Reach
Households 526 K
People 1.1 M
Devices 4 M
Composition
LifecycleD,E
Availability (DSP)
Adform1797801
XandrUse Composition
Google DV360860632660
Reach
Households 433 K
People 909 K
Devices 3.3 M

Occasions & Presents

PortugalPortugal
Composition
LifecycleA,B,C
Availability (DSP)
Adform1797802
XandrUse Composition
Google DV360862052271
Reach
Households 687 K
People 1.4 M
Devices 5.3 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1797803
XandrUse Composition
Google DV360860632690
Reach
Households 497 K
People 1 M
Devices 3.8 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1797804
XandrUse Composition
Google DV360860632696
Reach
Households 489 K
People 1 M
Devices 3.8 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1797805
XandrUse Composition
Google DV360862052307
Reach
Households 528 K
People 1.1 M
Devices 4.1 M
Composition
LifecycleA,B
Availability (DSP)
Adform1797806
XandrUse Composition
Google DV360862052295
Reach
Households 511 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1797807
XandrUse Composition
Google DV360860514023
Reach
Households 887 K
People 1.9 M
Devices 6.8 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1797808
XandrUse Composition
Google DV360860632732
Reach
Households 792 K
People 1.7 M
Devices 6.1 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1797809
XandrUse Composition
Google DV360860632735
Reach
Households 717 K
People 1.5 M
Devices 5.5 M

Recruitment & Career

PortugalPortugal
Composition
Business AudienceB,C
Availability (DSP)
Adform1797817
XandrUse Composition
Google DV360862052370
Reach
Households 720 K
People 1.5 M
Devices 5.5 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1797818
XandrUse Composition
Google DV360862052349
Reach
Households 398 K
People 837 K
Devices 3.1 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1797819
XandrUse Composition
Google DV360862052376
Reach
Households 953 K
People 2 M
Devices 7.3 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1797820
XandrUse Composition
Google DV360860514143
Reach
Households 451 K
People 948 K
Devices 3.5 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1797821
XandrUse Composition
Google DV360860514158
Reach
Households 1 M
People 2.2 M
Devices 8 M

Political Themes

PortugalPortugal
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1797826
XandrUse Composition
Google DV360860514149
Reach
Households 1.5 M
People 3.1 M
Devices 11.5 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1797827
XandrUse Composition
Google DV360860632813
Reach
Households 912 K
People 1.9 M
Devices 7 M
Composition
EducationB,C
Availability (DSP)
Adform1797828
XandrUse Composition
Google DV360860632822
Reach
Households 730 K
People 1.5 M
Devices 5.6 M
Composition
Neighbourhood TypeC,D
Cars in HouseholdA
Availability (DSP)
Adform1797829
XandrUse Composition
Google DV360860632819
Reach
Households 1.3 M
People 2.7 M
Devices 10 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1797830
XandrUse Composition
Google DV360862052406
Reach
Households 1.2 M
People 2.6 M
Devices 9.6 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1797831
XandrUse Composition
Google DV360862052409
Reach
Households 1 M
People 2.1 M
Devices 7.8 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1797832
XandrUse Composition
Google DV360860514179
Reach
Households 893 K
People 1.9 M
Devices 6.9 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1797833
XandrUse Composition
Google DV360862052415
Reach
Households 613 K
People 1.3 M
Devices 4.7 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1797834
XandrUse Composition
Google DV360862052418
Reach
Households 435 K
People 914 K
Devices 3.4 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1797835
XandrUse Composition
Google DV360860514185
Reach
Households 921 K
People 1.9 M
Devices 7.1 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1797836
XandrUse Composition
Google DV360860514188
Reach
Households 535 K
People 1.1 M
Devices 4.1 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1797837
XandrUse Composition
Google DV360860632837
Reach
Households 590 K
People 1.2 M
Devices 4.5 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1797838
XandrUse Composition
Google DV360860632840
Reach
Households 384 K
People 806 K
Devices 3 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1797839
XandrUse Composition
Google DV360862052424
Reach
Households 1 M
People 2.2 M
Devices 7.9 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1797840
XandrUse Composition
Google DV360862052427
Reach
Households 1.2 M
People 2.5 M
Devices 9.3 M

Fashion & Shopping

PortugalPortugal
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1797822
XandrUse Composition
Google DV360862052430
Reach
Households 423 K
People 888 K
Devices 3.3 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1797824
XandrUse Composition
Google DV360860514194
Reach
Households 1.3 M
People 2.8 M
Devices 10.1 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1797825
XandrUse Composition
Google DV360860514200
Reach
Households 476 K
People 999 K
Devices 3.7 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1797823
XandrUse Composition
Google DV360860514236
Reach
Households 1.3 M
People 2.7 M
Devices 9.9 M

Christmas & Winter

PortugalPortugal
Composition
LifecycleA,B
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 592 K
People 1.2 M
Devices 4.6 M
Composition
LifecycleA,B
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1760228
XandrUse Composition
Google DV360Use Composition
Reach
Households 724 K
People 1.5 M
Devices 5.6 M
Composition
Children in HouseholdB,C
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 825 K
People 1.7 M
Devices 6.3 M
Composition
Children in HouseholdB,C
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 955 K
People 2 M
Devices 7.4 M
Composition
LifecycleD,E
Household IncomeD,E
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 629 K
People 1.3 M
Devices 4.8 M
Composition
LifecycleD,E
Household IncomeA,B,C
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 716 K
People 1.5 M
Devices 5.5 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 674 K
People 1.4 M
Devices 5.2 M
Composition
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 771 K
People 1.6 M
Devices 5.9 M
Composition
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 903 K
People 1.9 M
Devices 7 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 956 K
People 2 M
Devices 7.4 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Household IncomeB,C,D,E
LifecycleA,B,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 2.4 M
Devices 8.6 M
Composition
HometypeB
Neighbourhood TypeA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 3.2 M
Devices 11.6 M
Composition
HometypeA
Neighbourhood TypeC,D
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 3 M
Devices 11.1 M
Composition
Household IncomeC,D,E
Neighbourhood TypeD
Tech LevelC
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 2.2 M
Devices 8.2 M
Composition
SavingsB,C
Neighbourhood TypeC,D
Tech LevelC
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 822 K
People 1.7 M
Devices 6.3 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 645 K
People 1.4 M
Devices 5 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 531 K
People 1.1 M
Devices 4.1 M
Composition
Cars in HouseholdC
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 3.4 M
Devices 12.4 M
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