Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free
  • Free of Personal Data

Children in Household

PolandPoland
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform577729
AppNexus15264408
Google DV360784984189
Reach
Households 7.9 M
People 22.2 M
Devices 68.8 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform577730
AppNexus15264409
Google DV360784984126
Data
Households 2.9 M
People 8 M
Devices 24.8 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform577731
AppNexus15264415
Google DV360784983769
Data
Households 2.3 M
People 6.5 M
Devices 20.1 M

Household Income

PolandPoland
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform577745
AppNexus15265321
Google DV360784984147
Reach
Households 2.4 M
People 6.6 M
Devices 20.4 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform577746
AppNexus15265338
Google DV360784984273
Reach
Households 2.9 M
People 8.1 M
Devices 25.1 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform577747
AppNexus15265363
Google DV360784984324
Reach
Households 2.6 M
People 7.3 M
Devices 22.7 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform577748
AppNexus15265370
Google DV360784984279
Reach
Households 3 M
People 8.5 M
Devices 26.2 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform577749
AppNexus15265387
Google DV36015265387
Reach
Households 2.5 M
People 7 M
Devices 21.6 M

Cars in Household

PolandPoland
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform577724
AppNexus15264393
Google DV360784984096
Reach
Households 5.2 M
People 14.7 M
Devices 45.5 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform577725
AppNexus15264406
Google DV360784983766
Reach
Households 4.2 M
People 11.8 M
Devices 36.7 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform577726
AppNexus15264407
Google DV360784984186
Reach
Households 4 M
People 11.1 M
Devices 34.4 M

Hometype

PolandPoland
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform577711
AppNexus15263661
Google DV360786985593
Reach
Households 5.4 M
People 15 M
Devices 46.6 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform577713
AppNexus15263670
Google DV360786985596
Reach
Households 8.1 M
People 22.6 M
Devices 70 M

Lifecycle

PolandPoland
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform577719
AppNexus15264383
Google DV360784653929
Reach
Households 2.6 M
People 7.1 M
Devices 22.2 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform577720
AppNexus15264384
Google DV360784983088
Reach
Households 2.7 M
People 7.5 M
Devices 23.3 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform577721
AppNexus15264385
Google DV360784983922
Reach
Households 3 M
People 8.3 M
Devices 25.7 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform577722
AppNexus15264386
Google DV360784654058
Reach
Households 2.4 M
People 6.8 M
Devices 21 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform577723
AppNexus15264391
Google DV360784984120
Reach
Households 2.3 M
People 6.4 M
Devices 19.8 M

Home Ownership

PolandPoland
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform577757
AppNexus15265732
Google DV360784984243
Reach
Households 7.9 M
People 22 M
Devices 68.2 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform577755
AppNexus15265731
Google DV360786986298
Reach
Households 5.5 M
People 15.4 M
Devices 47.8 M

Education

PolandPoland
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform577732
AppNexus15264428
Google DV360786986160
Reach
Households 4.2 M
People 11.7 M
Devices 36.1 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform577733
AppNexus15264429
Google DV360784654064
Reach
Households 5 M
People 13.9 M
Devices 43.1 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform577738
AppNexus15264432
Google DV360786986166
Reach
Households 4.3 M
People 12 M
Devices 37.3 M

Savings

PolandPoland
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform577714
AppNexus15264380
Google DV360784983757
Reach
Households 6.6 M
People 18.4 M
Devices 57.1 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform577715
AppNexus15264381
Google DV360784653923
Reach
Households 4 M
People 11.3 M
Devices 35 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform577717
AppNexus15264382
Google DV360784983082
Reach
Households 2.8 M
People 7.9 M
Devices 24.5 M

Tech Level

PolandPoland
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform577769
AppNexus15265739
Google DV360784654340
Reach
Households 6.9 M
People 19.2 M
Devices 59.5 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform577770
AppNexus15265741
Google DV360784654343
Reach
Households 2.8 M
People 7.8 M
Devices 24.2 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform577771
AppNexus15265759
Google DV360786986322
Reach
Households 2.9 M
People 8.1 M
Devices 25.1 M

Neighbourhood Type

PolandPoland
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform577740
AppNexus15264435
Google DV360786986145
Reach
Households 2.6 M
People 7.2 M
Devices 22.4 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform577741
AppNexus15264470
Google DV360784984144
Reach
Households 4.2 M
People 11.8 M
Devices 36.4 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform577742
AppNexus15264493
Google DV360784984270
Reach
Households 3.6 M
People 10.2 M
Devices 31.5 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform577744
AppNexus15264535
Google DV360784984318
Reach
Households 3 M
People 8.5 M
Devices 26.2 M

Building Age

PolandPoland
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform577757
AppNexus15265732
Google DV360784984243
Reach
Households 2.1 M
People 6 M
Devices 18.7 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform577758
AppNexus15265734
Google DV360786986154
Reach
Households 5.1 M
People 14.3 M
Devices 44.3 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform577759
AppNexus15265735
Google DV360786986265
Reach
Households 5.6 M
People 15.8 M
Devices 49 M

Living Space M2

PolandPoland
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform577760
AppNexus15265736
Google DV360
Reach
Households 5.3 M
People 14.9 M
Devices 46.2 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform577761
AppNexus15265737
Google DV360
Reach
Households 5.3 M
People 15 M
Devices 46.3 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform577762
AppNexus15265738
Google DV360
Reach
Households 2.6 M
People 7.4 M
Devices 22.9 M

Business Audience

PolandPoland
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1185475
AppNexus17046921
Google DV360784983841
Reach
Companies 403 K
People 1.1 M
Devices 3.5 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1185480
AppNexus17046922
Google DV360784983919
Reach
Companies 121 K
People 338 K
Devices 1 M
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1185481
AppNexus17046929
Google DV360784983085
Reach
Companies 27 K
People 75 K
Devices 233 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Best Precision
  • Great Reach
  • Cookie Free
  • Free of Personal Data

Car Classes

PolandPoland
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1609314
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 528 K
People 1.5 M
Devices 4.6 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1609316
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 3 M
Devices 9.3 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1609344
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 3.7 M
Devices 11.4 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1609345
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 4.2 M
Devices 13 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1609346
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 3.8 M
Devices 11.8 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1609349
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 4.2 M
Devices 13 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1609350
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 3 M
Devices 9.4 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1609351
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 3.9 M
Devices 12 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1609355
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 925 K
People 2.6 M
Devices 8 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1609356
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 416 K
People 1.2 M
Devices 3.6 M

Car Services

PolandPoland
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1609357
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 5.4 M
Devices 16.6 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1185481
AppNexus17046929
Google DV360784983085
Reach
Households 1.9 M
People 5.4 M
Devices 16.8 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1185481
AppNexus17046929
Google DV360784983085
Reach
Households 2 M
People 5.5 M
Devices 17 M

Banking / Financing

PolandPoland
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1609618
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 3.9 M
Devices 12.2 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1609622
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.8 M
Devices 14.8 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1609624
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 4.3 M
Devices 13.2 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1609625
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 3.1 M
Devices 9.7 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1609628
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 3.8 M
Devices 11.6 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1610503
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 3.3 M
Devices 10.2 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1623501
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 275 K
People 771 K
Devices 2.4 M

Insurance

PolandPoland
Composition
CarsB,C
Availability (DSP)
Adform1609630
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 5.5 M
Devices 17.2 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1609631
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.2 M
People 11.7 M
Devices 36.1 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1609632
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 6.4 M
Devices 19.8 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1609646
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.8 M
People 5 M
Devices 15.6 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1609647
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 5.6 M
Devices 17.2 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1619123
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 6 M
Devices 18.7 M

Real Estate Trading

PolandPoland
Composition
LifecycleA,B
Availability (DSP)
Adform1609649
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 4 M
Devices 12.3 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1612488
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 3.3 M
Devices 10.2 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1609650
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 6.4 M
Devices 19.8 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1609651
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.7 M
Devices 14.5 M

Home Renovation

PolandPoland
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1609746
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 6.1 M
Devices 18.9 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1609748
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 3.7 M
Devices 11.6 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1609749
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 4 M
Devices 12.3 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1609751
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 3.8 M
Devices 11.9 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1609752
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 3.4 M
Devices 10.5 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1625855
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 4.4 M
Devices 13.7 M

Restaurants

PolandPoland
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1609656
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 4 M
Devices 12.5 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1609657
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.8 M
People 5.1 M
Devices 15.8 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1619131
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.5 M
People 9.8 M
Devices 30.3 M

Telecommunication

PolandPoland
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1609659
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.4 M
People 6.7 M
Devices 20.8 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1609669
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.4 M
People 6.7 M
Devices 20.8 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1609660
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.8 M
Devices 14.7 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1609663
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.8 M
Devices 14.9 M

Children Articles

PolandPoland
Composition
ChildrenB,C
Availability (DSP)
Adform1609667
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.4 M
People 6.7 M
Devices 20.8 M

Culture & Entertainment

PolandPoland
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1609668
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 4.3 M
Devices 13.5 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1609670
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 3.9 M
Devices 12 M
Composition
LifecycleA,B
Availability (DSP)
Adform1609672
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 4 M
Devices 12.3 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1609674
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 4.5 M
Devices 13.9 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1610530
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 4.5 M
Devices 14 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1610535
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 5.6 M
Devices 17.4 M

Travel & Vacation

PolandPoland
Composition
Tech LevelB,C
Availability (DSP)
Adform1609753
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.5 M
People 7.1 M
Devices 22.1 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1609753
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 3.4 M
Devices 10.6 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1609694
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 3.7 M
Devices 11.5 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1609695
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 3.4 M
Devices 10.5 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1612489
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 3.1 M
Devices 9.5 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1609701
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.7 M
Devices 14.5 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1609702
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 3.4 M
Devices 10.5 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1623502
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 4.1 M
Devices 12.6 M

Computer Games

PolandPoland
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1609703
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 4.4 M
Devices 13.5 M

Betting Online

PolandPoland
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1609706
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 6 M
Devices 18.7 M

Electronics

PolandPoland
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1609761
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 5.4 M
Devices 16.9 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1609762
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 6.3 M
Devices 19.6 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1609764
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 6.4 M
Devices 19.8 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1609763
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 4.3 M
Devices 13.4 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1609768
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.1 M
People 8.7 M
Devices 26.8 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1609770
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 4.3 M
Devices 13.2 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1609772
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 5.7 M
Devices 17.6 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1625863
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 4.3 M
Devices 13.2 M

Fast-Moving Consumer Good (FMCG)

PolandPoland
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1609775
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 5.4 M
Devices 16.8 M
Composition
LifecycleA,B
Availability (DSP)
Adform1609782
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 4 M
Devices 12.5 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1609792
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 5.4 M
Devices 16.6 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1609794
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.8 M
People 5 M
Devices 15.5 M
Composition
LifecycleB,C
Availability (DSP)
Adform1609795
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 3.7 M
Devices 11.6 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1610555
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 3.3 M
Devices 10.3 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1623503
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 3.5 M
Devices 10.8 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1623504
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1 M
People 2.9 M
Devices 9 M

Personal Hygiene

PolandPoland
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1609797
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 3.7 M
Devices 11.4 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1609799
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 4.2 M
Devices 12.9 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1609800
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 968 K
People 2.7 M
Devices 8.4 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1625861
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 5.3 M
Devices 16.4 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1625862
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 4.2 M
Devices 12.9 M

Lifestyle

PolandPoland
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1609712
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 975 K
People 2.7 M
Devices 8.5 M
Composition
EducationA,B
Availability (DSP)
Adform1609713
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 6 M
Devices 18.5 M
Composition
LifecycleA,B,C,D
Household IncomeB,C,D,E
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 6.2 M
Devices 19.1 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1609714
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 6.3 M
Devices 19.4 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1609715
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 3.8 M
Devices 11.7 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1610558
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 5.3 M
Devices 16.3 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1619258
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 3.6 M
Devices 11.3 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1625851
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.8 M
Devices 14.8 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1625852
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 838 K
People 2.3 M
Devices 7.3 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1625854
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 3.3 M
Devices 10.2 M

Buying Power

PolandPoland
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1609808
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 4.1 M
Devices 12.8 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1609809
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 943 K
People 2.6 M
Devices 8.2 M

Home Security

PolandPoland
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1609810
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.4 M
People 6.8 M
Devices 21 M

Pharmaceuticals

PolandPoland
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1610536
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 4 M
Devices 12.3 M
Composition
LifecycleA,B
Availability (DSP)
Adform1610539
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 4 M
Devices 12.5 M
Composition
LifecycleD,E
Availability (DSP)
Adform1610546
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.6 M
Devices 14.3 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1610547
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 5.8 M
Devices 18 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1610548
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 3.9 M
Devices 12 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1610551
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 4.1 M
Devices 12.8 M
Composition
LifecycleD,E
Availability (DSP)
Adform1625848
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 3.4 M
Devices 10.5 M

Occasions & Presents

PolandPoland
Composition
LifecycleA,B,C
Availability (DSP)
Adform1610570
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 5.4 M
Devices 16.7 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1610572
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 3.9 M
Devices 12.1 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1610573
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 3.8 M
Devices 11.9 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1610574
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 4.1 M
Devices 12.8 M
Composition
LifecycleA,B
Availability (DSP)
Adform1610575
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 4 M
Devices 12.4 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1610577
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.5 M
People 7 M
Devices 21.5 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 6.1 M
Devices 18.9 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1619283
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 6.2 M
Devices 19.2 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1623505
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 5.6 M
Devices 17.4 M

Recruitment & Career

PolandPoland
Composition
Business AudienceB,C
Availability (DSP)
Adform1610516
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 5.6 M
Devices 17.5 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1610517
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 3.1 M
Devices 9.7 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1610524
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 7.5 M
Devices 23.1 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1610525
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 3.5 M
Devices 11 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1619288
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 8.2 M
Devices 25.4 M

Political Themes

PolandPoland
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1623509
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.2 M
People 11.7 M
Devices 36.1 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1623510
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 7.1 M
Devices 22.2 M
Composition
EducationB,C
Availability (DSP)
Adform1623511
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 5.7 M
Devices 17.7 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1623516
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.6 M
People 10.2 M
Devices 31.5 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1623517
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.5 M
People 9.8 M
Devices 30.3 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1623518
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 7.9 M
Devices 24.5 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1623522
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.5 M
People 7 M
Devices 21.7 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1623523
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.8 M
Devices 14.9 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1623524
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 3.4 M
Devices 10.6 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1623525
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 7.2 M
Devices 22.4 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1623526
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 4.2 M
Devices 13 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1623527
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.6 M
Devices 14.3 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1623528
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 3 M
Devices 9.3 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1623529
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 8 M
Devices 25 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1623530
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.4 M
People 9.4 M
Devices 29.2 M

Fashion & Shopping

PolandPoland
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1619284
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 3.3 M
Devices 10.3 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1625858
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 5.3 M
Devices 16.4 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1625859
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 4.3 M
Devices 13.2 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1625860
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 7.9 M
Devices 24.6 M

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