Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free
  • Free of Personal Data

Children in Household

NorwayNorway
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform480817
AppNexus15264408
Google DV360784984189
Reach
Households 1.4 M
People 3.1 M
Devices 11 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform480819
AppNexus15264409
Google DV360784984126
Data
Households 512 K
People 1.1 M
Devices 4 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform480661
AppNexus15264415
Google DV360784983769
Data
Households 416 K
People 914 K
Devices 3.2 M

Household Income

NorwayNorway
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform480830
AppNexus15265321
Google DV360784984147
Reach
Households 422 K
People 928 K
Devices 3.3 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform480831
AppNexus15265338
Google DV360784984273
Reach
Households 518 K
People 1.1 M
Devices 4 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform480832
AppNexus15265363
Google DV360784984324
Reach
Households 470 K
People 1 M
Devices 3.7 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform480837
AppNexus15265370
Google DV360784984279
Reach
Households 542 K
People 1.2 M
Devices 4.2 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform480691
AppNexus15265387
Google DV360784984327
Reach
Households 446 K
People 981 K
Devices 3.5 M

Cars in Household

NorwayNorway
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform480813
AppNexus15264393
Google DV360784984096
Reach
Households 940 K
People 2.1 M
Devices 7.3 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform480814
AppNexus15264406
Google DV360784983766
Reach
Households 759 K
People 1.7 M
Devices 5.9 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform480815
AppNexus15264407
Google DV360784984186
Reach
Households 711 K
People 1.6 M
Devices 5.5 M

Hometype

NorwayNorway
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform480778
AppNexus15263661
Google DV360786985593
Reach
Households 964 K
People 2.1 M
Devices 7.5 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform480790
AppNexus15263670
Google DV360786985596
Reach
Households 1.4 M
People 3.2 M
Devices 11.2 M

Lifecycle

NorwayNorway
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform480806
AppNexus15264383
Google DV360784653929
Reach
Households 458 K
People 1 M
Devices 3.6 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform480808
AppNexus15264384
Google DV360784983088
Reach
Households 482 K
People 1.1 M
Devices 3.7 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform480810
AppNexus15264385
Google DV360784983922
Reach
Households 530 K
People 1.2 M
Devices 4.1 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform480811
AppNexus15264386
Google DV360784654058
Reach
Households 434 K
People 954 K
Devices 3.4 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform480812
AppNexus15264391
Google DV360784984120
Reach
Households 410 K
People 901 K
Devices 3.2 M

Home Ownership

NorwayNorway
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform480842
AppNexus15265731
Google DV360786986298
Reach
Households 1.4 M
People 3.1 M
Devices 11 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform480843
AppNexus15265730
Google DV360784984240
Reach
Households 988 K
People 2.2 M
Devices 7.7 M

Education

NorwayNorway
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform480823
AppNexus15264428
Google DV360786986160
Reach
Households 747 K
People 1.6 M
Devices 5.8 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform480824
AppNexus15264429
Google DV360784654064
Reach
Households 891 K
People 2 M
Devices 6.9 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform480825
AppNexus15264432
Google DV360786986166
Reach
Households 771 K
People 1.7 M
Devices 6 M

Savings

NorwayNorway
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform480795
AppNexus15264380
Google DV360784983757
Reach
Households 1.2 M
People 2.6 M
Devices 9.2 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform480799
AppNexus15264381
Google DV360784653923
Reach
Households 723 K
People 1.6 M
Devices 5.6 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform480800
AppNexus15264382
Google DV360784983082
Reach
Households 506 K
People 1.1 M
Devices 3.9 M

Tech Level

NorwayNorway
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform480858
AppNexus15265739
Google DV360784654340
Reach
Households 1.2 M
People 2.7 M
Devices 9.5 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform480859
AppNexus15265741
Google DV360784654343
Reach
Households 500 K
People 1.1 M
Devices 3.9 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform480860
AppNexus15265759
Google DV360786986322
Reach
Households 518 K
People 1.1 M
Devices 4 M

Neighbourhood Type

NorwayNorway
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform480826
AppNexus15264435
Google DV360786986145
Reach
Households 464 K
People 1 M
Devices 3.6 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform480827
AppNexus15264470
Google DV360784984144
Reach
Households 753 K
People 1.7 M
Devices 5.8 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform480828
AppNexus15264493
Google DV360784984270
Reach
Households 650 K
People 1.4 M
Devices 5.1 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform480829
AppNexus15264535
Google DV360784984318
Reach
Households 542 K
People 1.2 M
Devices 4.2 M

Building Age

NorwayNorway
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform480846
AppNexus15265732
Google DV360784984243
Reach
Households 385 K
People 848 K
Devices 3 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform480847
AppNexus15265734
Google DV360786986154
Reach
Households 916 K
People 2 M
Devices 7.1 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform480848
AppNexus15265735
Google DV360786986265
Reach
Households 1 M
People 2.2 M
Devices 7.9 M

Living Space M2

NorwayNorway
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform480849
AppNexus15265736
Google DV360
Reach
Households 955 K
People 2.1 M
Devices 7.4 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform480850
AppNexus15265737
Google DV360
Reach
Households 958 K
People 2.1 M
Devices 7.4 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform480852
AppNexus15265738
Google DV360
Reach
Households 473 K
People 1 M
Devices 3.7 M

Business Audience

NorwayNorway
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1106176
AppNexus17046921
Google DV360784983841
Reach
Companies 72 K
People 159 K
Devices 562 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1106175
AppNexus17046922
Google DV360784983919
Reach
Companies 22 K
People 48 K
Devices 168 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1106174
AppNexus17046929
Google DV360784983085
Reach
Companies 5 K
People 11 K
Devices 37 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Best Precision
  • Great Reach
  • Cookie Free
  • Free of Personal Data

Car Classes

NorwayNorway
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1590874
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 95 K
People 208 K
Devices 736 K
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1590875
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 192 K
People 421 K
Devices 1.5 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1590878
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 235 K
People 517 K
Devices 1.8 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1590881
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 269 K
People 591 K
Devices 2.1 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1590882
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 245 K
People 538 K
Devices 1.9 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1590903
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 268 K
People 590 K
Devices 2.1 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1590904
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 195 K
People 429 K
Devices 1.5 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1590905
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 249 K
People 548 K
Devices 1.9 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1590907
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 166 K
People 365 K
Devices 1.3 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1649338
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 75 K
People 164 K
Devices 580 K

Car Services

NorwayNorway
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1649340
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 343 K
People 754 K
Devices 2.7 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1106174
AppNexus17046929
Google DV360784983085
Reach
Households 348 K
People 765 K
Devices 2.7 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1106174
AppNexus17046929
Google DV360784983085
Reach
Households 352 K
People 774 K
Devices 2.7 M

Banking / Financing

NorwayNorway
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1591474
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 253 K
People 557 K
Devices 2 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1591427
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 305 K
People 671 K
Devices 2.4 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1591383
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 274 K
People 602 K
Devices 2.1 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1649357
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 200 K
People 439 K
Devices 1.6 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1649360
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 241 K
People 530 K
Devices 1.9 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1649362
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 212 K
People 465 K
Devices 1.6 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1649364
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 49 K
People 109 K
Devices 384 K

Insurance

NorwayNorway
Composition
CarsB,C
Availability (DSP)
Adform1592671
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 354 K
People 779 K
Devices 2.8 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1592675
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 747 K
People 1.6 M
Devices 5.8 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1592683
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 409 K
People 899 K
Devices 3.2 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1649027
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 322 K
People 708 K
Devices 2.5 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1649365
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 356 K
People 784 K
Devices 2.8 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1649366
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 385 K
People 848 K
Devices 3 M

Real Estate Trading

NorwayNorway
Composition
LifecycleA,B
Availability (DSP)
Adform1591354
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 253 K
People 557 K
Devices 2 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1591359
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 211 K
People 464 K
Devices 1.6 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1591360
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 410 K
People 901 K
Devices 3.2 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1591361
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 300 K
People 660 K
Devices 2.3 M

Home Renovation

NorwayNorway
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1649367
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 391 K
People 859 K
Devices 3 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1649368
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 240 K
People 528 K
Devices 1.9 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1649375
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 254 K
People 559 K
Devices 2 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1649377
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 246 K
People 541 K
Devices 1.9 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1649379
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 217 K
People 477 K
Devices 1.7 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1649380
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 283 K
People 623 K
Devices 2.2 M

Restaurants

NorwayNorway
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1591345
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 259 K
People 570 K
Devices 2 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1591348
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 327 K
People 720 K
Devices 2.5 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1649381
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 626 K
People 1.4 M
Devices 4.9 M

Telecommunication

NorwayNorway
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1597771
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 430 K
People 945 K
Devices 3.3 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1597774
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 430 K
People 945 K
Devices 3.3 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1649383
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 305 K
People 670 K
Devices 2.4 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1597780
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 308 K
People 677 K
Devices 2.4 M

Children Articles

NorwayNorway
Composition
ChildrenB,C
Availability (DSP)
Adform1592704
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 430 K
People 945 K
Devices 3.3 M

Culture & Entertainment

NorwayNorway
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1591044
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 279 K
People 613 K
Devices 2.2 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1591059
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 247 K
People 543 K
Devices 1.9 M
Composition
LifecycleA,B
Availability (DSP)
Adform1591065
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 253 K
People 557 K
Devices 2 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1649384
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 287 K
People 632 K
Devices 2.2 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1649385
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 289 K
People 636 K
Devices 2.2 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1649387
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 360 K
People 792 K
Devices 2.8 M

Travel & Vacation

NorwayNorway
Composition
Tech LevelB,C
Availability (DSP)
Adform1592718
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 457 K
People 1 M
Devices 3.5 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1592718
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 219 K
People 482 K
Devices 1.7 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1597751
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 237 K
People 522 K
Devices 1.8 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1592723
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 217 K
People 478 K
Devices 1.7 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1653268
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 197 K
People 434 K
Devices 1.5 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1597752
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 299 K
People 657 K
Devices 2.3 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1597754
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 217 K
People 477 K
Devices 1.7 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1649589
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 260 K
People 571 K
Devices 2 M

Computer Games

NorwayNorway
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1591368
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 280 K
People 615 K
Devices 2.2 M

Betting Online

NorwayNorway
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1591043
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 385 K
People 848 K
Devices 3 M

Electronics

NorwayNorway
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1592658
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 349 K
People 767 K
Devices 2.7 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1592661
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 405 K
People 890 K
Devices 3.1 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1592663
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 410 K
People 901 K
Devices 3.2 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1592665
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 278 K
People 611 K
Devices 2.2 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1592666
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 554 K
People 1.2 M
Devices 4.3 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1592667
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 273 K
People 601 K
Devices 2.1 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1592669
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 364 K
People 800 K
Devices 2.8 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1649598
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 273 K
People 601 K
Devices 2.1 M

Fast-Moving Consumer Good (FMCG)

NorwayNorway
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1653559
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 347 K
People 763 K
Devices 2.7 M
Composition
LifecycleA,B
Availability (DSP)
Adform1653560
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 257 K
People 566 K
Devices 2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1653561
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 343 K
People 755 K
Devices 2.7 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1653562
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 321 K
People 707 K
Devices 2.5 M
Composition
LifecycleB,C
Availability (DSP)
Adform1653563
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 239 K
People 526 K
Devices 1.9 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1649636
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 213 K
People 470 K
Devices 1.7 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1649639
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 224 K
People 492 K
Devices 1.7 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1649640
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 185 K
People 408 K
Devices 1.4 M

Personal Hygiene

NorwayNorway
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1597747
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 236 K
People 519 K
Devices 1.8 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1653564
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 267 K
People 588 K
Devices 2.1 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1649643
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 174 K
People 382 K
Devices 1.3 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1649645
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 338 K
People 744 K
Devices 2.6 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1649647
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 267 K
People 588 K
Devices 2.1 M

Lifestyle

NorwayNorway
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1651196
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 175 K
People 385 K
Devices 1.4 M
Composition
EducationA,B
Availability (DSP)
Adform1652001
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 382 K
People 840 K
Devices 3 M
Composition
LifecycleA,B,C,D
Household IncomeB,C,D,E
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 395 K
People 868 K
Devices 3.1 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1652003
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 401 K
People 881 K
Devices 3.1 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1651198
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 242 K
People 533 K
Devices 1.9 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1651200
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 337 K
People 741 K
Devices 2.6 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1651203
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 233 K
People 513 K
Devices 1.8 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1651204
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 306 K
People 673 K
Devices 2.4 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1651205
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 150 K
People 331 K
Devices 1.2 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1651207
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 211 K
People 464 K
Devices 1.6 M

Buying Power

NorwayNorway
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1592697
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 265 K
People 583 K
Devices 2.1 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1592703
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 169 K
People 372 K
Devices 1.3 M

Home Security

NorwayNorway
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1590908
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 434 K
People 954 K
Devices 3.4 M

Pharmaceuticals

NorwayNorway
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1651223
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 254 K
People 560 K
Devices 2 M
Composition
LifecycleA,B
Availability (DSP)
Adform1651226
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 257 K
People 566 K
Devices 2 M
Composition
LifecycleD,E
Availability (DSP)
Adform1651236
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 296 K
People 652 K
Devices 2.3 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1651250
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 371 K
People 817 K
Devices 2.9 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1651323
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 247 K
People 543 K
Devices 1.9 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1651882
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 264 K
People 580 K
Devices 2 M
Composition
LifecycleD,E
Availability (DSP)
Adform1651893
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 217 K
People 478 K
Devices 1.7 M

Occasions & Presents

NorwayNorway
Composition
LifecycleA,B,C
Availability (DSP)
Adform1651895
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 345 K
People 758 K
Devices 2.7 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1651896
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 249 K
People 549 K
Devices 1.9 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1651897
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 246 K
People 540 K
Devices 1.9 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1651898
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 265 K
People 583 K
Devices 2.1 M
Composition
LifecycleA,B
Availability (DSP)
Adform1651916
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 257 K
People 564 K
Devices 2 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1651917
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 445 K
People 980 K
Devices 3.5 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 390 K
People 859 K
Devices 3 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1651919
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 398 K
People 875 K
Devices 3.1 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1651920
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 360 K
People 792 K
Devices 2.8 M

Recruitment & Career

NorwayNorway
Composition
Business AudienceB,C
Availability (DSP)
Adform1651924
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 361 K
People 795 K
Devices 2.8 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1651925
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 200 K
People 440 K
Devices 1.6 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1651927
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 478 K
People 1.1 M
Devices 3.7 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1651931
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 226 K
People 498 K
Devices 1.8 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1651932
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 524 K
People 1.2 M
Devices 4.1 M

Political Themes

NorwayNorway
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1651940
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 747 K
People 1.6 M
Devices 5.8 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1651941
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 458 K
People 1 M
Devices 3.6 M
Composition
EducationB,C
Availability (DSP)
Adform1651943
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 366 K
People 806 K
Devices 2.8 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1651945
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 650 K
People 1.4 M
Devices 5.1 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1651947
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 626 K
People 1.4 M
Devices 4.9 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1651953
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 506 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1651979
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 448 K
People 986 K
Devices 3.5 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1651980
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 308 K
People 677 K
Devices 2.4 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1651982
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 219 K
People 481 K
Devices 1.7 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1651983
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 462 K
People 1 M
Devices 3.6 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1651985
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 268 K
People 590 K
Devices 2.1 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1651987
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 296 K
People 652 K
Devices 2.3 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1651988
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 193 K
People 424 K
Devices 1.5 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1651989
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 516 K
People 1.1 M
Devices 4 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1651990
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 603 K
People 1.3 M
Devices 4.7 M

Fashion & Shopping

NorwayNorway
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1651991
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 212 K
People 467 K
Devices 1.6 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1649652
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 339 K
People 745 K
Devices 2.6 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1649653
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 272 K
People 599 K
Devices 2.1 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1649656
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 508 K
People 1.1 M
Devices 3.9 M

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