Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighbourhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighbourhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

New Zealand New Zealand
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 1.2 M
People 2.9 M
Devices 6.1 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform
Xandr
Google DV360
Data
Households 428 K
People 1 M
Devices 2.2 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform
Xandr
Google DV360
Data
Households 348 K
People 834 K
Devices 1.8 M

Household Income

New Zealand New Zealand
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 353 K
People 846 K
Devices 1.8 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 433 K
People 1 M
Devices 2.2 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 393 K
People 943 K
Devices 2 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 453 K
People 1.1 M
Devices 2.3 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 373 K
People 895 K
Devices 1.9 M

Cars in Household

New Zealand New Zealand
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 786 K
People 1.9 M
Devices 4 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 635 K
People 1.5 M
Devices 3.2 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 594 K
People 1.4 M
Devices 3 M

Hometype

New Zealand New Zealand
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 806 K
People 1.9 M
Devices 4.1 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 1.2 M
People 2.9 M
Devices 6.2 M

Lifecycle

New Zealand New Zealand
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 383 K
People 919 K
Devices 2 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 403 K
People 967 K
Devices 2.1 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 443 K
People 1.1 M
Devices 2.3 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 363 K
People 870 K
Devices 1.8 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 343 K
People 822 K
Devices 1.7 M

Home Ownership

New Zealand New Zealand
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 1.2 M
People 2.8 M
Devices 6 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 826 K
People 2 M
Devices 4.2 M

Education

New Zealand New Zealand
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 625 K
People 1.5 M
Devices 3.2 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 746 K
People 1.8 M
Devices 3.8 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 645 K
People 1.5 M
Devices 3.3 M

Savings

New Zealand New Zealand
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 987 K
People 2.4 M
Devices 5 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 605 K
People 1.5 M
Devices 3.1 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 423 K
People 1 M
Devices 2.2 M

Tech Level

New Zealand New Zealand
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 1 M
People 2.5 M
Devices 5.2 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 418 K
People 1 M
Devices 2.1 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 433 K
People 1 M
Devices 2.2 M

Neighbourhood Type

New Zealand New Zealand
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 388 K
People 931 K
Devices 2 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 630 K
People 1.5 M
Devices 3.2 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 544 K
People 1.3 M
Devices 2.8 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 453 K
People 1.1 M
Devices 2.3 M

Building Age

New Zealand New Zealand
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 322 K
People 774 K
Devices 1.6 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 766 K
People 1.8 M
Devices 3.9 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 846 K
People 2 M
Devices 4.3 M

Living Space M2

New Zealand New Zealand
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 799 K
People 1.9 M
Devices 4.1 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 801 K
People 1.9 M
Devices 4.1 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Households 396 K
People 950 K
Devices 2 M

Business Audience

New Zealand New Zealand
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Companies 60 K
People 145 K
Devices 308 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Companies 18 K
People 44 K
Devices 92 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform
Xandr
Google DV360
Reach
Companies 4 K
People 10 K
Devices 21 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

New Zealand New Zealand
Composition
Neighbourhood type D
Cars in household B,C
Availability (DSP ID)
Adform
Xandr Use Composition
Google DV360 860511236
Reach
Households 79 K
People 190 K
Devices 404 K
Composition
Income A,B
Cars in household B,C
Availability (DSP ID)
Adform
Xandr Use Composition
Google DV360 843503307
Reach
Households 160 K
People 384 K
Devices 817 K
Composition
Income A,B,C
Cars in household B,C
Availability (DSP ID)
Adform
Xandr Use Composition
Google DV360 860632324
Reach
Households 196 K
People 472 K
Devices 1 M
Composition
Income B,C,D
Cars in household B,C
Availability (DSP ID)
Adform
Xandr Use Composition
Google DV360 860632330
Reach
Households 225 K
People 539 K
Devices 1.1 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform
Xandr Use Composition
Google DV360 862051917
Reach
Households 205 K
People 491 K
Devices 1 M
Composition
Income D,E
Cars in household B,C
Availability (DSP ID)
Adform
Xandr Use Composition
Google DV360 862051923
Reach
Households 224 K
People 538 K
Devices 1.1 M
Composition
Children in household B,C
Income B,C,D,E
Cars in household B,C
Availability (DSP ID)
Adform
Xandr Use Composition
Google DV360 862051935
Reach
Households 163 K
People 392 K
Devices 832 K
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform
Xandr Use Composition
Google DV360 860631565
Reach
Households 208 K
People 500 K
Devices 1.1 M
Composition
Tech Level C
Cars in household B,C
Neighbourhood C,D
Availability (DSP ID)
Adform
Xandr Use Composition
Google DV360 860632378
Reach
Households 139 K
People 333 K
Devices 708 K
Composition
Cars in household B,C
Household Income E
Savings C
Availability (DSP ID)
Adform
Xandr Use Composition
Google DV360 862051968
Reach
Households 62 K
People 150 K
Devices 319 K

Car Services

New Zealand New Zealand
Composition
Cars in household B,C
Availability (DSP ID)
Adform
Xandr Use Composition
Google DV360 860632381
Reach
Households 287 K
People 688 K
Devices 1.5 M
Composition
Cars in household B,C
Household Income B,C,D,E
Availability (DSP ID)
Adform
Xandr Use Composition
Google DV360 860632384
Reach
Households 291 K
People 698 K
Devices 1.5 M
Composition
Cars in household B,C
Lifecycle A,B,C,D
Availability (DSP ID)
Adform
Xandr Use Composition
Google DV360 860632387
Reach
Households 294 K
People 706 K
Devices 1.5 M

Banking / Financing

New Zealand New Zealand
Composition
Home Ownership A
Lifecycle A,B,C,D
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862051986
Reach
Households 212 K
People 508 K
Devices 1.1 M
Composition
Savings A,B
Cars in household B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632390
Reach
Households 255 K
People 612 K
Devices 1.3 M
Composition
Savings A
Lifecycle A,B,C,D
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632351
Reach
Households 229 K
People 549 K
Devices 1.2 M
Composition
Home Ownership A
Savings A,B
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513705
Reach
Households 167 K
People 401 K
Devices 852 K
Composition
Household Income A,B
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513720
Reach
Households 201 K
People 483 K
Devices 1 M
Composition
Tech Level B,C
Household Income B,C,D
Savings B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632354
Reach
Households 177 K
People 425 K
Devices 902 K
Composition
Savings C
Household Income D,E
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513723
Reach
Households 41 K
People 99 K
Devices 211 K

Insurance

New Zealand New Zealand
Composition
Cars B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632399
Reach
Households 296 K
People 711 K
Devices 1.5 M
Composition
Home Ownership A
Household Income C,D,E
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632357
Reach
Households 625 K
People 1.5 M
Devices 3.2 M
Composition
Lifecycle A,B,C,D
Children in Household B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513744
Reach
Households 342 K
People 821 K
Devices 1.7 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632414
Reach
Households 269 K
People 646 K
Devices 1.4 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Education B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632408
Reach
Households 298 K
People 715 K
Devices 1.5 M
Composition
Lifecycle A,B
Household income B,C,D,E
Tech Level B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513765
Reach
Households 322 K
People 774 K
Devices 1.6 M

Real Estate Trading

New Zealand New Zealand
Composition
Lifecycle A,B
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513753
Reach
Households 212 K
People 508 K
Devices 1.1 M
Composition
Lifecycle C,D
Household Income D,E
Neighbourhood Type C,D
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052028
Reach
Households 176 K
People 423 K
Devices 899 K
Composition
Hometype A
Household Income C,D,E
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052010
Reach
Households 343 K
People 822 K
Devices 1.7 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052034
Reach
Households 251 K
People 603 K
Devices 1.3 M

Home Renovation

New Zealand New Zealand
Composition
Household income B,C,D,E
Lifecycle A,B,C,D
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513714
Reach
Households 327 K
People 784 K
Devices 1.7 M
Composition
Home ownership A
Household income C,D,E
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052040
Reach
Households 201 K
People 482 K
Devices 1 M
Composition
Home ownership A
Household income B,C,D,E
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052013
Reach
Households 212 K
People 510 K
Devices 1.1 M
Composition
Home ownership A
Building age A,B
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513795
Reach
Households 206 K
People 493 K
Devices 1 M
Composition
Home ownership A
Hometype B
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052016
Reach
Households 181 K
People 435 K
Devices 925 K
Composition
Living Space M2 B,C
Household income B,C,D,E
Tech level B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513717
Reach
Households 237 K
People 569 K
Devices 1.2 M

Restaurants

New Zealand New Zealand
Composition
Lifecycle A,B
Household income A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632447
Reach
Households 217 K
People 520 K
Devices 1.1 M
Composition
Household income C,D
Neighbourhood Type C,D
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513816
Reach
Households 274 K
People 657 K
Devices 1.4 M
Composition
Lifecycle A,B
Household income B,C,D.E
Neighbourhood Type C,D
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632456
Reach
Households 524 K
People 1.3 M
Devices 2.7 M

Telecommunication

New Zealand New Zealand
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513810
Reach
Households 359 K
People 862 K
Devices 1.8 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Children in Household B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513813
Reach
Households 359 K
People 862 K
Devices 1.8 M
Composition
Tech Level A,B
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052043
Reach
Households 255 K
People 611 K
Devices 1.3 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513822
Reach
Households 258 K
People 618 K
Devices 1.3 M

Children Articles

New Zealand New Zealand
Composition
Children B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513825
Reach
Households 359 K
People 862 K
Devices 1.8 M

Culture & Entertainment

New Zealand New Zealand
Composition
Lifecycle A,B,C,D
Neighbourhood Type C,D
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513780
Reach
Households 233 K
People 559 K
Devices 1.2 M
Composition
Education C
Neighbourhood Type C,D
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632495
Reach
Households 207 K
People 496 K
Devices 1.1 M
Composition
Lifecycle A,B
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632480
Reach
Households 212 K
People 508 K
Devices 1.1 M
Composition
Lifecycle C,D,E
Neighbourhood Type C,D
Education C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632519
Reach
Households 240 K
People 577 K
Devices 1.2 M
Composition
Education B,C
Tech Level A,B
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632522
Reach
Households 242 K
People 580 K
Devices 1.2 M
Composition
Education B,C
Tech Level B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632525
Reach
Households 301 K
People 723 K
Devices 1.5 M

Travel & Vacation

New Zealand New Zealand
Composition
Tech Level B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632498
Reach
Households 382 K
People 916 K
Devices 1.9 M
Composition
Business Audiences A,B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632531
Reach
Households 183 K
People 440 K
Devices 935 K
Composition
Household Income A,B,C
Cars in Household B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632537
Reach
Households 198 K
People 476 K
Devices 1 M
Composition
Household Income C,D,E
Children in Household B,C
Education A,B
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052076
Reach
Households 182 K
People 436 K
Devices 926 K
Composition
Household Income C,D,E
Lifecycle A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052085
Reach
Households 165 K
People 396 K
Devices 841 K
Composition
Household Income D,E
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632549
Reach
Households 250 K
People 600 K
Devices 1.3 M
Composition
Lifecycle A
Tech Level B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860632555
Reach
Households 181 K
People 435 K
Devices 925 K
Composition
Household Income C,D,E
Lifecycle B,C,D
Neighbourhood Type B,C,D
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513870
Reach
Households 217 K
People 521 K
Devices 1.1 M

Computer Games

New Zealand New Zealand
Composition
Lifecycle A,B,C
Tech Level C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513873
Reach
Households 234 K
People 561 K
Devices 1.2 M

Betting Online

New Zealand New Zealand
Composition
Lifecycle A,B
Education A,B
Tech Level B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052091
Reach
Households 322 K
People 774 K
Devices 1.6 M

Electronics

New Zealand New Zealand
Composition
Household Income C,D,E
Tech Level B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513876
Reach
Households 292 K
People 700 K
Devices 1.5 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052094
Reach
Households 339 K
People 812 K
Devices 1.7 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513738
Reach
Households 343 K
People 822 K
Devices 1.7 M
Composition
Children in Household B,C
Lifecycle A,B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052100
Reach
Households 232 K
People 557 K
Devices 1.2 M
Composition
Home Ownership Own
Hometype B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052142
Reach
Households 463 K
People 1.1 M
Devices 2.4 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513879
Reach
Households 229 K
People 548 K
Devices 1.2 M
Composition
Household Income B,C,D,E
Children in Household B,C
Tech Level B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052151
Reach
Households 304 K
People 730 K
Devices 1.6 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513894
Reach
Households 229 K
People 548 K
Devices 1.2 M

Fast-Moving Consumer Good (FMCG)

New Zealand New Zealand
Composition
Children in Household B,C
Education A,B
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052160
Reach
Households 290 K
People 696 K
Devices 1.5 M
Composition
Lifecycle A,B
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513903
Reach
Households 215 K
People 516 K
Devices 1.1 M
Composition
Lifecycle B,C,D
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513906
Reach
Households 287 K
People 689 K
Devices 1.5 M
Composition
Lifecycle A,B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052172
Reach
Households 269 K
People 645 K
Devices 1.4 M
Composition
Lifecycle B,C
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 860513915
Reach
Households 200 K
People 480 K
Devices 1 M
Composition
Education C
Tech Level B,C
Neighbourhood Type C,D
Availability (DSP)
Adform
Xandr Use Composition
Google DV360 862052184