Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighbourhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighbourhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

The Netherlands Netherlands
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform 688038
Xandr 15264408
Google DV360 784984189
Reach
Households 4.3 M
People 9.2 M
Devices 34.9 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform 688040
Xandr 15264409
Google DV360 784984126
Data
Households 1.5 M
People 3.3 M
Devices 12.6 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform 688044
Xandr 15264415
Google DV360 784983769
Data
Households 1.2 M
People 2.7 M
Devices 10.2 M

Household Income

The Netherlands Netherlands
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform 688102
Xandr 15265321
Google DV360 784984147
Reach
Households 1.3 M
People 2.7 M
Devices 10.4 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform 688103
Xandr 15265338
Google DV360 784984273
Reach
Households 1.6 M
People 3.3 M
Devices 12.7 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform 688104
Xandr 15265363
Google DV360 784984324
Reach
Households 1.4 M
People 3 M
Devices 11.5 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform 688105
Xandr 15265370
Google DV360 784984279
Reach
Households 1.6 M
People 3.5 M
Devices 13.3 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform 688107
Xandr 15265387
Google DV360 784984327
Reach
Households 1.3 M
People 2.9 M
Devices 10.9 M

Cars in Household

The Netherlands Netherlands
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform 688034
Xandr 15264393
Google DV360 784984096
Reach
Households 2.8 M
People 6.1 M
Devices 23.1 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform 688035
Xandr 15264406
Google DV360 784983766
Reach
Households 2.3 M
People 4.9 M
Devices 18.6 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform 688037
Xandr 15264407
Google DV360 784984186
Reach
Households 2.1 M
People 4.6 M
Devices 17.5 M

Hometype

The Netherlands Netherlands
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform 688017
Xandr 15263661
Google DV360 786985593
Reach
Households 2.9 M
People 6.2 M
Devices 23.7 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform 688020
Xandr 15263670
Google DV360 786985596
Reach
Households 4.3 M
People 9.3 M
Devices 35.5 M

Lifecycle

The Netherlands Netherlands
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform 688029
Xandr 15264383
Google DV360 784653929
Reach
Households 1.4 M
People 3 M
Devices 11.2 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform 688030
Xandr 15264384
Google DV360 784983088
Reach
Households 1.4 M
People 3.1 M
Devices 11.8 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform 688031
Xandr 15264385
Google DV360 784983922
Reach
Households 1.6 M
People 3.4 M
Devices 13 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform 688032
Xandr 15264386
Google DV360 784654058
Reach
Households 1.3 M
People 2.8 M
Devices 10.7 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform 688033
Xandr 15264391
Google DV360 784984120
Reach
Households 1.2 M
People 2.6 M
Devices 10.1 M

Home Ownership

The Netherlands Netherlands
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform 688112
Xandr 15265731
Google DV360 786986298
Reach
Households 4.2 M
People 9.1 M
Devices 34.6 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform 688114
Xandr 15265730
Google DV360 784984240
Reach
Households 3 M
People 6.4 M
Devices 24.3 M

Education

The Netherlands Netherlands
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform 688048
Xandr 15264428
Google DV360 786986160
Reach
Households 2.2 M
People 4.8 M
Devices 18.3 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform 688049
Xandr 15264429
Google DV360 784654064
Reach
Households 2.7 M
People 5.8 M
Devices 21.9 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform 688050
Xandr 15264432
Google DV360 786986166
Reach
Households 2.3 M
People 5 M
Devices 18.9 M

Savings

The Netherlands Netherlands
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform 688021
Xandr 15264381
Google DV360 784983757
Reach
Households 3.5 M
People 7.6 M
Devices 29 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform 688025
Xandr 15264382
Google DV360 784653923
Reach
Households 2.2 M
People 4.7 M
Devices 17.8 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform 688026
Xandr 15264383
Google DV360 784983082
Reach
Households 1.5 M
People 3.3 M
Devices 12.4 M

Tech Level

The Netherlands Netherlands
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform 688136
Xandr 15265739
Google DV360 784654340
Reach
Households 3.7 M
People 7.9 M
Devices 30.2 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform 688141
Xandr 15265741
Google DV360 784654343
Reach
Households 1.5 M
People 3.2 M
Devices 12.3 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform 688144
Xandr 15265759
Google DV360 786986322
Reach
Households 1.6 M
People 3.3 M
Devices 12.7 M

Neighbourhood Type

The Netherlands Netherlands
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform 688052
Xandr 15264435
Google DV360 786986145
Reach
Households 1.4 M
People 3 M
Devices 11.4 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform 688053
Xandr 15264470
Google DV360 784984144
Reach
Households 2.3 M
People 4.9 M
Devices 18.5 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform 688054
Xandr 15264493
Google DV360 784984270
Reach
Households 2 M
People 4.2 M
Devices 16 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform 688055
Xandr 15264535
Google DV360 784984318
Reach
Households 1.6 M
People 3.5 M
Devices 13.3 M

Building Age

The Netherlands Netherlands
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform 688118
Xandr 15265732
Google DV360 784984243
Reach
Households 1.2 M
People 2.5 M
Devices 9.5 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform 688120
Xandr 15265734
Google DV360 786986154
Reach
Households 2.8 M
People 5.9 M
Devices 22.5 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform 688121
Xandr 15265735
Google DV360 786986265
Reach
Households 3 M
People 6.5 M
Devices 24.9 M

Living Space M2

The Netherlands Netherlands
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform 688122
Xandr 15265736
Google DV360 1009892515
Reach
Households 2.9 M
People 6.2 M
Devices 23.5 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform 688124
Xandr 15265737
Google DV360 1009893073
Reach
Households 2.9 M
People 6.2 M
Devices 23.5 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform 688125
Xandr 15265738
Google DV360 962279997
Reach
Households 1.4 M
People 3.1 M
Devices 11.6 M

Business Audience

The Netherlands Netherlands
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1201759
Xandr 17046921
Google DV360 784983841
Reach
Companies 217 K
People 467 K
Devices 1.8 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1201760
Xandr 17046922
Google DV360 784983919
Reach
Companies 65 K
People 140 K
Devices 533 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1201761
Xandr 17046929
Google DV360 784983085
Reach
Companies 14 K
People 31 K
Devices 118 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

The Netherlands Netherlands
Composition
Neighbourhood type D
Cars in household B,C
Availability (DSP ID)
Adform 1603022
Xandr Use Composition
Google DV360 860511236
Reach
Households 285 K
People 612 K
Devices 2.3 M
Composition
Income A,B
Cars in household B,C
Availability (DSP ID)
Adform 1605570
Xandr Use Composition
Google DV360 843503307
Reach
Households 576 K
People 1.2 M
Devices 4.7 M
Composition
Income A,B,C
Cars in household B,C
Availability (DSP ID)
Adform 1605573
Xandr Use Composition
Google DV360 860632324
Reach
Households 706 K
People 1.5 M
Devices 5.8 M
Composition
Income B,C,D
Cars in household B,C
Availability (DSP ID)
Adform 1605588
Xandr Use Composition
Google DV360 860632330
Reach
Households 808 K
People 1.7 M
Devices 6.6 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1605597
Xandr Use Composition
Google DV360 862051917
Reach
Households 735 K
People 1.6 M
Devices 6 M
Composition
Income D,E
Cars in household B,C
Availability (DSP ID)
Adform 1605601
Xandr Use Composition
Google DV360 862051923
Reach
Households 806 K
People 1.7 M
Devices 6.6 M
Composition
Children in household B,C
Income B,C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1605608
Xandr Use Composition
Google DV360 862051935
Reach
Households 587 K
People 1.3 M
Devices 4.8 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1605614
Xandr Use Composition
Google DV360 860631565
Reach
Households 748 K
People 1.6 M
Devices 6.1 M
Composition
Tech Level C
Cars in household B,C
Neighbourhood C,D
Availability (DSP ID)
Adform 1605616
Xandr Use Composition
Google DV360 860632378
Reach
Households 499 K
People 1.1 M
Devices 4.1 M
Composition
Cars in household B,C
Household Income E
Savings C
Availability (DSP ID)
Adform 1605620
Xandr Use Composition
Google DV360 862051968
Reach
Households 225 K
People 483 K
Devices 1.8 M

Car Services

The Netherlands Netherlands
Composition
Cars in household B,C
Availability (DSP ID)
Adform 1605622
Xandr Use Composition
Google DV360 860632381
Reach
Households 1 M
People 2.2 M
Devices 8.4 M
Composition
Cars in household B,C
Household Income B,C,D,E
Availability (DSP ID)
Adform 1201761
Xandr Use Composition
Google DV360 860632384
Reach
Households 1 M
People 2.2 M
Devices 8.5 M
Composition
Cars in household B,C
Lifecycle A,B,C,D
Availability (DSP ID)
Adform 1201761
Xandr Use Composition
Google DV360 860632387
Reach
Households 1.1 M
People 2.3 M
Devices 8.6 M

Banking / Financing

The Netherlands Netherlands
Composition
Home Ownership A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1623024
Xandr Use Composition
Google DV360 862051986
Reach
Households 760 K
People 1.6 M
Devices 6.2 M
Composition
Savings A,B
Cars in household B,C
Availability (DSP)
Adform 1612458
Xandr Use Composition
Google DV360 860632390
Reach
Households 917 K
People 2 M
Devices 7.5 M
Composition
Savings A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1623027
Xandr Use Composition
Google DV360 860632351
Reach
Households 823 K
People 1.8 M
Devices 6.7 M
Composition
Home Ownership A
Savings A,B
Availability (DSP)
Adform 1612457
Xandr Use Composition
Google DV360 860513705
Reach
Households 600 K
People 1.3 M
Devices 4.9 M
Composition
Household Income A,B
Availability (DSP)
Adform 1612459
Xandr Use Composition
Google DV360 860513720
Reach
Households 723 K
People 1.6 M
Devices 5.9 M
Composition
Tech Level B,C
Household Income B,C,D
Savings B,C
Availability (DSP)
Adform 1612741
Xandr Use Composition
Google DV360 860632354
Reach
Households 636 K
People 1.4 M
Devices 5.2 M
Composition
Savings C
Household Income D,E
Availability (DSP)
Adform 1631434
Xandr Use Composition
Google DV360 860513723
Reach
Households 148 K
People 319 K
Devices 1.2 M

Insurance

The Netherlands Netherlands
Composition
Cars B,C
Availability (DSP)
Adform 1612429
Xandr Use Composition
Google DV360 860632399
Reach
Households 1.1 M
People 2.3 M
Devices 8.7 M
Composition
Home Ownership A
Household Income C,D,E
Availability (DSP)
Adform 1612439
Xandr Use Composition
Google DV360 860632357
Reach
Households 2.2 M
People 4.8 M
Devices 18.3 M
Composition
Lifecycle A,B,C,D
Children in Household B,C
Availability (DSP)
Adform 1612441
Xandr Use Composition
Google DV360 860513744
Reach
Households 1.2 M
People 2.6 M
Devices 10 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Availability (DSP)
Adform 1612443
Xandr Use Composition
Google DV360 860632414
Reach
Households 967 K
People 2.1 M
Devices 7.9 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Education B,C
Availability (DSP)
Adform 1612754
Xandr Use Composition
Google DV360 860632408
Reach
Households 1.1 M
People 2.3 M
Devices 8.8 M
Composition
Lifecycle A,B
Household income B,C,D,E
Tech Level B,C
Availability (DSP)
Adform 1623048
Xandr Use Composition
Google DV360 860513765
Reach
Households 1.2 M
People 2.5 M
Devices 9.5 M

Real Estate Trading

The Netherlands Netherlands
Composition
Lifecycle A,B
Availability (DSP)
Adform 1615886
Xandr Use Composition
Google DV360 860513753
Reach
Households 761 K
People 1.6 M
Devices 6.2 M
Composition
Lifecycle C,D
Household Income D,E
Neighbourhood Type C,D
Availability (DSP)
Adform 1615888
Xandr Use Composition
Google DV360 862052028
Reach
Households 634 K
People 1.4 M
Devices 5.2 M
Composition
Hometype A
Household Income C,D,E
Availability (DSP)
Adform 1615889
Xandr Use Composition
Google DV360 862052010
Reach
Households 1.2 M
People 2.6 M
Devices 10.1 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Availability (DSP)
Adform 1615891
Xandr Use Composition
Google DV360 862052034
Reach
Households 902 K
People 1.9 M
Devices 7.4 M

Home Renovation

The Netherlands Netherlands
Composition
Household income B,C,D,E
Lifecycle A,B,C,D
Availability (DSP)
Adform 1615907
Xandr Use Composition
Google DV360 860513714
Reach
Households 1.2 M
People 2.5 M
Devices 9.6 M
Composition
Home ownership A
Household income C,D,E
Availability (DSP)
Adform 1615915
Xandr Use Composition
Google DV360 862052040
Reach
Households 721 K
People 1.6 M
Devices 5.9 M
Composition
Home ownership A
Household income B,C,D,E
Availability (DSP)
Adform 1615916
Xandr Use Composition
Google DV360 862052013
Reach
Households 763 K
People 1.6 M
Devices 6.2 M
Composition
Home ownership A
Building age A,B
Availability (DSP)
Adform 1615921
Xandr Use Composition
Google DV360 860513795
Reach
Households 739 K
People 1.6 M
Devices 6 M
Composition
Home ownership A
Hometype B
Availability (DSP)
Adform 1615926
Xandr Use Composition
Google DV360 862052016
Reach
Households 652 K
People 1.4 M
Devices 5.3 M
Composition
Living Space M2 B,C
Household income B,C,D,E
Tech level B,C
Availability (DSP)
Adform 1631547
Xandr Use Composition
Google DV360 860513717
Reach
Households 852 K
People 1.8 M
Devices 7 M

Restaurants

The Netherlands Netherlands
Composition
Lifecycle A,B
Household income A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1615935
Xandr Use Composition
Google DV360 860632447
Reach
Households 779 K
People 1.7 M
Devices 6.4 M
Composition
Household income C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1615939
Xandr Use Composition
Google DV360 860513816
Reach
Households 983 K
People 2.1 M
Devices 8 M
Composition
Lifecycle A,B
Household income B,C,D.E
Neighbourhood Type C,D
Availability (DSP)
Adform 1615944
Xandr Use Composition
Google DV360 860632456
Reach
Households 1.9 M
People 4 M
Devices 15.4 M

Telecommunication

The Netherlands Netherlands
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1615952
Xandr Use Composition
Google DV360 860513810
Reach
Households 1.3 M
People 2.8 M
Devices 10.5 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Children in Household B,C
Availability (DSP)
Adform 1615965
Xandr Use Composition
Google DV360 860513813
Reach
Households 1.3 M
People 2.8 M
Devices 10.5 M
Composition
Tech Level A,B
Availability (DSP)
Adform 1615967
Xandr Use Composition
Google DV360 862052043
Reach
Households 915 K
People 2 M
Devices 7.5 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1615977
Xandr Use Composition
Google DV360 860513822
Reach
Households 926 K
People 2 M
Devices 7.6 M

Children Articles

The Netherlands Netherlands
Composition
Children B,C
Availability (DSP)
Adform 1615983
Xandr Use Composition
Google DV360 860513825
Reach
Households 1.3 M
People 2.8 M
Devices 10.5 M

Culture & Entertainment

The Netherlands Netherlands
Composition
Lifecycle A,B,C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1615984
Xandr Use Composition
Google DV360 860513780
Reach
Households 837 K
People 1.8 M
Devices 6.8 M
Composition
Education C
Neighbourhood Type C,D
Availability (DSP)
Adform 1615987
Xandr Use Composition
Google DV360 860632495
Reach
Households 742 K
People 1.6 M
Devices 6.1 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1615988
Xandr Use Composition
Google DV360 860632480
Reach
Households 761 K
People 1.6 M
Devices 6.2 M
Composition
Lifecycle C,D,E
Neighbourhood Type C,D
Education C
Availability (DSP)
Adform 1615989
Xandr Use Composition
Google DV360 860632519
Reach
Households 864 K
People 1.9 M
Devices 7.1 M
Composition
Education B,C
Tech Level A,B
Availability (DSP)
Adform 1623056
Xandr Use Composition
Google DV360 860632522
Reach
Households 869 K
People 1.9 M
Devices 7.1 M
Composition
Education B,C
Tech Level B,C
Availability (DSP)
Adform 1616268
Xandr Use Composition
Google DV360 860632525
Reach
Households 1.1 M
People 2.3 M
Devices 8.8 M

Travel & Vacation

The Netherlands Netherlands
Composition
Tech Level B,C
Availability (DSP)
Adform 1616269
Xandr Use Composition
Google DV360 860632498
Reach
Households 1.4 M
People 3 M
Devices 11.2 M
Composition
Business Audiences A,B,C
Availability (DSP)
Adform 1616269
Xandr Use Composition
Google DV360 860632531
Reach
Households 659 K
People 1.4 M
Devices 5.4 M
Composition
Household Income A,B,C
Cars in Household B,C
Availability (DSP)
Adform 1616311
Xandr Use Composition
Google DV360 860632537
Reach
Households 713 K
People 1.5 M
Devices 5.8 M
Composition
Household Income C,D,E
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1616318
Xandr Use Composition
Google DV360 862052076
Reach
Households 653 K
People 1.4 M
Devices 5.3 M
Composition
Household Income C,D,E
Lifecycle A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1616587
Xandr Use Composition
Google DV360 862052085
Reach
Households 592 K
People 1.3 M
Devices 4.8 M
Composition
Household Income D,E
Availability (DSP)
Adform 1616583
Xandr Use Composition
Google DV360 860632549
Reach
Households 898 K
People 1.9 M
Devices 7.3 M
Composition
Lifecycle A
Tech Level B,C
Availability (DSP)
Adform 1616321
Xandr Use Composition
Google DV360 860632555
Reach
Households 652 K
People 1.4 M
Devices 5.3 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Neighbourhood Type B,C,D
Availability (DSP)
Adform 1631550
Xandr Use Composition
Google DV360 860513870
Reach
Households 781 K
People 1.7 M
Devices 6.4 M

Computer Games

The Netherlands Netherlands
Composition
Lifecycle A,B,C
Tech Level C
Availability (DSP)
Adform 1621143
Xandr Use Composition
Google DV360 860513873
Reach
Households 841 K
People 1.8 M
Devices 6.9 M

Betting Online

The Netherlands Netherlands
Composition
Lifecycle A,B
Education A,B
Tech Level B,C
Availability (DSP)
Adform 1621145
Xandr Use Composition
Google DV360 862052091
Reach
Households 1.2 M
People 2.5 M
Devices 9.5 M

Electronics

The Netherlands Netherlands
Composition
Household Income C,D,E
Tech Level B,C
Availability (DSP)
Adform 1621149
Xandr Use Composition
Google DV360 860513876
Reach
Households 1 M
People 2.3 M
Devices 8.6 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1621151
Xandr Use Composition
Google DV360 862052094
Reach
Households 1.2 M
People 2.6 M
Devices 9.9 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1621200
Xandr Use Composition
Google DV360 860513738
Reach
Households 1.2 M
People 2.6 M
Devices 10.1 M
Composition
Children in Household B,C
Lifecycle A,B,C
Availability (DSP)
Adform 1621215
Xandr Use Composition
Google DV360 862052100
Reach
Households 834 K
People 1.8 M
Devices 6.8 M
Composition
Home Ownership Own
Hometype B,C
Availability (DSP)
Adform 1621216
Xandr Use Composition
Google DV360 862052142
Reach
Households 1.7 M
People 3.6 M
Devices 13.6 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1621217
Xandr Use Composition
Google DV360 860513879
Reach
Households 821 K
People 1.8 M
Devices 6.7 M
Composition
Household Income B,C,D,E
Children in Household B,C
Tech Level B,C
Availability (DSP)
Adform 1621218
Xandr Use Composition
Google DV360 862052151
Reach
Households 1.1 M
People 2.3 M
Devices 8.9 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1631564
Xandr Use Composition
Google DV360 860513894
Reach
Households 821 K
People 1.8 M
Devices 6.7 M

Fast-Moving Consumer Good (FMCG)

The Netherlands Netherlands
Composition
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1618128
Xandr Use Composition
Google DV360 862052160
Reach
Households 1 M
People 2.2 M
Devices 8.5 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1618131
Xandr Use Composition
Google DV360 860513903
Reach
Households 773 K
People 1.7 M
Devices 6.3 M
Composition
Lifecycle B,C,D
Availability (DSP)
Adform 1618132
Xandr Use Composition
Google DV360 860513906
Reach
Households 1 M
People 2.2 M
Devices 8.4 M
Composition
Lifecycle A,B,C
Availability (DSP)
Adform 1621025
Xandr Use Composition
Google DV360 862052172
Reach
Households 965 K
People 2.1 M
Devices 7.9 M
Composition
Lifecycle B,C
Availability (DSP)
Adform 1621026
Xandr Use Composition
Google DV360 860513915
Reach
Households 719 K
People 1.5 M
Devices 5.9 M
Composition
Education C
Tech Level B,C
Neighbourhood Type C,D