Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free
  • Free of Personal Data

Children in Household

The NetherlandsNetherlands
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform688038
AppNexus15264408
Google DV360784984189
Reach
Households 4.3 M
People 9.2 M
Devices 34.9 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform688040
AppNexus15264409
Google DV360784984126
Data
Households 1.5 M
People 3.3 M
Devices 12.6 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform688044
AppNexus15264415
Google DV360784983769
Data
Households 1.2 M
People 2.7 M
Devices 10.2 M

Household Income

The NetherlandsNetherlands
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform688102
AppNexus15265321
Google DV360784984147
Reach
Households 1.3 M
People 2.7 M
Devices 10.4 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform688103
AppNexus15265338
Google DV360784984273
Reach
Households 1.6 M
People 3.3 M
Devices 12.7 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform688104
AppNexus15265363
Google DV360784984324
Reach
Households 1.4 M
People 3 M
Devices 11.5 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform688105
AppNexus15265370
Google DV360784984279
Reach
Households 1.6 M
People 3.5 M
Devices 13.3 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform688107
AppNexus15265387
Google DV360784984327
Reach
Households 1.3 M
People 2.9 M
Devices 10.9 M

Cars in Household

The NetherlandsNetherlands
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform688034
AppNexus15264393
Google DV360784984096
Reach
Households 2.8 M
People 6.1 M
Devices 23.1 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform688035
AppNexus15264406
Google DV360784983766
Reach
Households 2.3 M
People 4.9 M
Devices 18.6 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform688037
AppNexus15264407
Google DV360784984186
Reach
Households 2.1 M
People 4.6 M
Devices 17.5 M

Hometype

The NetherlandsNetherlands
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform688017
AppNexus15263661
Google DV360786985593
Reach
Households 2.9 M
People 6.2 M
Devices 23.7 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform688020
AppNexus15263670
Google DV360786985596
Reach
Households 4.3 M
People 9.3 M
Devices 35.5 M

Lifecycle

The NetherlandsNetherlands
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform688029
AppNexus15264383
Google DV360784653929
Reach
Households 1.4 M
People 3 M
Devices 11.2 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform688030
AppNexus15264384
Google DV360784983088
Reach
Households 1.4 M
People 3.1 M
Devices 11.8 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform688031
AppNexus15264385
Google DV360784983922
Reach
Households 1.6 M
People 3.4 M
Devices 13 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform688032
AppNexus15264386
Google DV360784654058
Reach
Households 1.3 M
People 2.8 M
Devices 10.7 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform688033
AppNexus15264391
Google DV360784984120
Reach
Households 1.2 M
People 2.6 M
Devices 10.1 M

Home Ownership

The NetherlandsNetherlands
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform688112
AppNexus15265731
Google DV360786986298
Reach
Households 4.2 M
People 9.1 M
Devices 34.6 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform688114
AppNexus15265730
Google DV360784984240
Reach
Households 3 M
People 6.4 M
Devices 24.3 M

Education

The NetherlandsNetherlands
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform688048
AppNexus15264428
Google DV360786986160
Reach
Households 2.2 M
People 4.8 M
Devices 18.3 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform688049
AppNexus15264429
Google DV360784654064
Reach
Households 2.7 M
People 5.8 M
Devices 21.9 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform688050
AppNexus15264432
Google DV360786986166
Reach
Households 2.3 M
People 5 M
Devices 18.9 M

Savings

The NetherlandsNetherlands
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform688021
AppNexus15264381
Google DV360784983757
Reach
Households 3.5 M
People 7.6 M
Devices 29 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform688025
AppNexus15264382
Google DV360784653923
Reach
Households 2.2 M
People 4.7 M
Devices 17.8 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform688026
AppNexus15264383
Google DV360784983082
Reach
Households 1.5 M
People 3.3 M
Devices 12.4 M

Tech Level

The NetherlandsNetherlands
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform688136
AppNexus15265739
Google DV360784654340
Reach
Households 3.7 M
People 7.9 M
Devices 30.2 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform688141
AppNexus15265741
Google DV360784654343
Reach
Households 1.5 M
People 3.2 M
Devices 12.3 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform688144
AppNexus15265759
Google DV360786986322
Reach
Households 1.6 M
People 3.3 M
Devices 12.7 M

Neighbourhood Type

The NetherlandsNetherlands
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform688052
AppNexus15264435
Google DV360786986145
Reach
Households 1.4 M
People 3 M
Devices 11.4 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform688053
AppNexus15264470
Google DV360784984144
Reach
Households 2.3 M
People 4.9 M
Devices 18.5 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform688054
AppNexus15264493
Google DV360784984270
Reach
Households 2 M
People 4.2 M
Devices 16 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform688055
AppNexus15264535
Google DV360784984318
Reach
Households 1.6 M
People 3.5 M
Devices 13.3 M

Building Age

The NetherlandsNetherlands
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform688118
AppNexus15265732
Google DV360784984243
Reach
Households 1.2 M
People 2.5 M
Devices 9.5 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform688120
AppNexus15265734
Google DV360786986154
Reach
Households 2.8 M
People 5.9 M
Devices 22.5 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform688121
AppNexus15265735
Google DV360786986265
Reach
Households 3 M
People 6.5 M
Devices 24.9 M

Living Space M2

The NetherlandsNetherlands
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform688122
AppNexus15265736
Google DV360
Reach
Households 2.9 M
People 6.2 M
Devices 23.5 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform688124
AppNexus15265737
Google DV360
Reach
Households 2.9 M
People 6.2 M
Devices 23.5 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform688125
AppNexus15265738
Google DV360
Reach
Households 1.4 M
People 3.1 M
Devices 11.6 M

Business Audience

The NetherlandsNetherlands
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1201759
AppNexus17046921
Google DV360784983841
Reach
Companies 217 K
People 467 K
Devices 1.8 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1201760
AppNexus17046922
Google DV360784983919
Reach
Companies 65 K
People 140 K
Devices 533 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1201761
AppNexus17046929
Google DV360784983085
Reach
Companies 14 K
People 31 K
Devices 118 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Best Precision
  • Great Reach
  • Cookie Free
  • Free of Personal Data

Car Classes

The NetherlandsNetherlands
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1603022
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 285 K
People 612 K
Devices 2.3 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1605570
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 576 K
People 1.2 M
Devices 4.7 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1605573
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 706 K
People 1.5 M
Devices 5.8 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1605588
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 808 K
People 1.7 M
Devices 6.6 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1605597
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 735 K
People 1.6 M
Devices 6 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1605601
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 806 K
People 1.7 M
Devices 6.6 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1605608
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 587 K
People 1.3 M
Devices 4.8 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1605614
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 748 K
People 1.6 M
Devices 6.1 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1605616
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 499 K
People 1.1 M
Devices 4.1 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1605620
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 225 K
People 483 K
Devices 1.8 M

Car Services

The NetherlandsNetherlands
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1605622
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1 M
People 2.2 M
Devices 8.4 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1201761
AppNexus17046929
Google DV360784983085
Reach
Households 1 M
People 2.2 M
Devices 8.5 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1201761
AppNexus17046929
Google DV360784983085
Reach
Households 1.1 M
People 2.3 M
Devices 8.6 M

Banking / Financing

The NetherlandsNetherlands
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1623024
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 760 K
People 1.6 M
Devices 6.2 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1612458
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 917 K
People 2 M
Devices 7.5 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1623027
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 823 K
People 1.8 M
Devices 6.7 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1612457
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 600 K
People 1.3 M
Devices 4.9 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1612459
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 723 K
People 1.6 M
Devices 5.9 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1612741
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 636 K
People 1.4 M
Devices 5.2 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1631434
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 148 K
People 319 K
Devices 1.2 M

Insurance

The NetherlandsNetherlands
Composition
CarsB,C
Availability (DSP)
Adform1612429
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 2.3 M
Devices 8.7 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1612439
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 4.8 M
Devices 18.3 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1612441
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 2.6 M
Devices 10 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1612443
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 967 K
People 2.1 M
Devices 7.9 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1612754
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 2.3 M
Devices 8.8 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1623048
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 2.5 M
Devices 9.5 M

Real Estate Trading

The NetherlandsNetherlands
Composition
LifecycleA,B
Availability (DSP)
Adform1615886
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 761 K
People 1.6 M
Devices 6.2 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1615888
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 634 K
People 1.4 M
Devices 5.2 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1615889
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 2.6 M
Devices 10.1 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1615891
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 902 K
People 1.9 M
Devices 7.4 M

Home Renovation

The NetherlandsNetherlands
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1615907
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 2.5 M
Devices 9.6 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1615915
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 721 K
People 1.6 M
Devices 5.9 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1615916
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 763 K
People 1.6 M
Devices 6.2 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1615921
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 739 K
People 1.6 M
Devices 6 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1615926
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 652 K
People 1.4 M
Devices 5.3 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1631547
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 852 K
People 1.8 M
Devices 7 M

Restaurants

The NetherlandsNetherlands
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1615935
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 779 K
People 1.7 M
Devices 6.4 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1615939
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 983 K
People 2.1 M
Devices 8 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1615944
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4 M
Devices 15.4 M

Telecommunication

The NetherlandsNetherlands
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1615952
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 2.8 M
Devices 10.5 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1615965
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 2.8 M
Devices 10.5 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1615967
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 915 K
People 2 M
Devices 7.5 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1615977
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 926 K
People 2 M
Devices 7.6 M

Children Articles

The NetherlandsNetherlands
Composition
ChildrenB,C
Availability (DSP)
Adform1615983
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 2.8 M
Devices 10.5 M

Culture & Entertainment

The NetherlandsNetherlands
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1615984
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 837 K
People 1.8 M
Devices 6.8 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1615987
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 742 K
People 1.6 M
Devices 6.1 M
Composition
LifecycleA,B
Availability (DSP)
Adform1615988
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 761 K
People 1.6 M
Devices 6.2 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1615989
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 864 K
People 1.9 M
Devices 7.1 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1623056
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 869 K
People 1.9 M
Devices 7.1 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1616268
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 2.3 M
Devices 8.8 M

Travel & Vacation

The NetherlandsNetherlands
Composition
Tech LevelB,C
Availability (DSP)
Adform1616269
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 3 M
Devices 11.2 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1616269
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 659 K
People 1.4 M
Devices 5.4 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1616311
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 713 K
People 1.5 M
Devices 5.8 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1616318
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 653 K
People 1.4 M
Devices 5.3 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1616587
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 592 K
People 1.3 M
Devices 4.8 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1616583
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 898 K
People 1.9 M
Devices 7.3 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1616321
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 652 K
People 1.4 M
Devices 5.3 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1631550
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 781 K
People 1.7 M
Devices 6.4 M

Computer Games

The NetherlandsNetherlands
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1621143
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 841 K
People 1.8 M
Devices 6.9 M

Betting Online

The NetherlandsNetherlands
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1621145
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 2.5 M
Devices 9.5 M

Electronics

The NetherlandsNetherlands
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1621149
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1 M
People 2.3 M
Devices 8.6 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1621151
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 2.6 M
Devices 9.9 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1621200
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 2.6 M
Devices 10.1 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1621215
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 834 K
People 1.8 M
Devices 6.8 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1621216
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 3.6 M
Devices 13.6 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1621217
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 821 K
People 1.8 M
Devices 6.7 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1621218
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 2.3 M
Devices 8.9 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1631564
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 821 K
People 1.8 M
Devices 6.7 M

Fast-Moving Consumer Good (FMCG)

The NetherlandsNetherlands
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1618128
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1 M
People 2.2 M
Devices 8.5 M
Composition
LifecycleA,B
Availability (DSP)
Adform1618131
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 773 K
People 1.7 M
Devices 6.3 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1618132
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1 M
People 2.2 M
Devices 8.4 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1621025
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 965 K
People 2.1 M
Devices 7.9 M
Composition
LifecycleB,C
Availability (DSP)
Adform1621026
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 719 K
People 1.5 M
Devices 5.9 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1621028
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 642 K
People 1.4 M
Devices 5.2 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1631583
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 672 K
People 1.4 M
Devices 5.5 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1631604
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 557 K
People 1.2 M
Devices 4.6 M

Personal Hygiene

The NetherlandsNetherlands
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1621104
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 710 K
People 1.5 M
Devices 5.8 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1621106
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 803 K
People 1.7 M
Devices 6.6 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1621108
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 522 K
People 1.1 M
Devices 4.3 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1632052
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1 M
People 2.2 M
Devices 8.3 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1632094
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 804 K
People 1.7 M
Devices 6.6 M

Lifestyle

The NetherlandsNetherlands
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1621219
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 526 K
People 1.1 M
Devices 4.3 M
Composition
EducationA,B
Availability (DSP)
Adform1621236
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 2.5 M
Devices 9.4 M
Composition
LifecycleA,B,C,D
Household IncomeB,C,D,E
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 2.6 M
Devices 9.7 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1621243
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 2.6 M
Devices 9.8 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1621246
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 728 K
People 1.6 M
Devices 5.9 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1621250
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1 M
People 2.2 M
Devices 8.3 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1621252
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 701 K
People 1.5 M
Devices 5.7 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1631612
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 919 K
People 2 M
Devices 7.5 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1631615
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 452 K
People 972 K
Devices 3.7 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1631656
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 634 K
People 1.4 M
Devices 5.2 M

Buying Power

The NetherlandsNetherlands
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1616590
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 796 K
People 1.7 M
Devices 6.5 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1616589
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 508 K
People 1.1 M
Devices 4.2 M

Home Security

The NetherlandsNetherlands
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1623065
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 2.8 M
Devices 10.7 M

Pharmaceuticals

The NetherlandsNetherlands
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1623077
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 765 K
People 1.6 M
Devices 6.2 M
Composition
LifecycleA,B
Availability (DSP)
Adform1623081
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 773 K
People 1.7 M
Devices 6.3 M
Composition
LifecycleD,E
Availability (DSP)
Adform1623084
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 891 K
People 1.9 M
Devices 7.3 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1623085
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 2.4 M
Devices 9.1 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1623087
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 742 K
People 1.6 M
Devices 6.1 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1623089
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 793 K
People 1.7 M
Devices 6.5 M
Composition
LifecycleD,E
Availability (DSP)
Adform1631657
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 653 K
People 1.4 M
Devices 5.3 M

Occasions & Presents

The NetherlandsNetherlands
Composition
LifecycleA,B,C
Availability (DSP)
Adform1621113
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1 M
People 2.2 M
Devices 8.5 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1621115
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 750 K
People 1.6 M
Devices 6.1 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1621123
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 738 K
People 1.6 M
Devices 6 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1621124
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 797 K
People 1.7 M
Devices 6.5 M
Composition
LifecycleA,B
Availability (DSP)
Adform1621125
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 771 K
People 1.7 M
Devices 6.3 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1623091
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 2.9 M
Devices 10.9 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 2.5 M
Devices 9.6 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1621131
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 2.6 M
Devices 9.8 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1631672
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 2.3 M
Devices 8.8 M

Recruitment & Career

The NetherlandsNetherlands
Composition
Business AudienceB,C
Availability (DSP)
Adform1616593
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 2.3 M
Devices 8.9 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1616594
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 601 K
People 1.3 M
Devices 4.9 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1616597
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 3.1 M
Devices 11.7 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1616598
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 681 K
People 1.5 M
Devices 5.6 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1616601
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 3.4 M
Devices 12.9 M

Political Themes

The NetherlandsNetherlands
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1631690
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 4.8 M
Devices 18.3 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1631693
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 3 M
Devices 11.2 M
Composition
EducationB,C
Availability (DSP)
Adform1631694
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 2.4 M
Devices 9 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1631698
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 4.2 M
Devices 16 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1631699
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4 M
Devices 15.4 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1631700
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 3.3 M
Devices 12.4 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1631701
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 2.9 M
Devices 11 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1631703
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 926 K
People 2 M
Devices 7.6 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1631704
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 657 K
People 1.4 M
Devices 5.4 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1631706
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 3 M
Devices 11.4 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1631707
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 807 K
People 1.7 M
Devices 6.6 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1631708
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 891 K
People 1.9 M
Devices 7.3 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1631710
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 579 K
People 1.2 M
Devices 4.7 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1631711
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 3.3 M
Devices 12.7 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1631712
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.8 M
People 3.9 M
Devices 14.8 M

Fashion & Shopping

The NetherlandsNetherlands
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1632034
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 638 K
People 1.4 M
Devices 5.2 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1632038
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1 M
People 2.2 M
Devices 8.3 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1632041
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 818 K
People 1.8 M
Devices 6.7 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1632043
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 3.3 M
Devices 12.5 M

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