Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

LatviaLatvia
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform1811989
XandrAvailable upon request
Google DV360784984096
Reach
Households 519.2 K
People 1.1 M
Devices 4 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform1811990
XandrAvailable upon request
Google DV360784983766
Data
Households 187 K
People 393 K
Devices 1.4 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform1811991
XandrAvailable upon request
Google DV360784984186
Data
Households 152 K
People 319 K
Devices 1.2 M

Household Income

LatviaLatvia
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform1812000
XandrAvailable upon request
Google DV360784984147
Reach
Households 154 K
People 323 K
Devices 1.2 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform1812001
XandrAvailable upon request
Google DV360784984273
Reach
Households 189 K
People 397 K
Devices 1.5 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform1812002
XandrAvailable upon request
Google DV360784984324
Reach
Households 172 K
People 360 K
Devices 1.3 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform1812003
XandrAvailable upon request
Google DV360784984279
Reach
Households 198 K
People 416 K
Devices 1.5 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform1812004
XandrAvailable upon request
Google DV360784984327
Reach
Households 163 K
People 342 K
Devices 1.3 M

Cars in Household

LatviaLatvia
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform1811989
XandrAvailable upon request
Google DV360784984096
Reach
Households 343 K
People 721 K
Devices 2.6 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform1811990
XandrAvailable upon request
Google DV360784983766
Reach
Households 277 K
People 582 K
Devices 2.1 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform1811991
XandrAvailable upon request
Google DV360784984186
Reach
Households 260 K
People 545 K
Devices 2 M

Hometype

LatviaLatvia
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform1811978
XandrAvailable upon request
Google DV360786985593
Reach
Households 352 K
People 739 K
Devices 2.7 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform1811979
XandrAvailable upon request
Google DV360786985596
Reach
Households 528 K
People 1.1 M
Devices 4.1 M

Lifecycle

LatviaLatvia
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform1811984
XandrAvailable upon request
Google DV360784653929
Reach
Households 167 K
People 351 K
Devices 1.3 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform1811985
XandrAvailable upon request
Google DV360784983088
Reach
Households 176 K
People 370 K
Devices 1.4 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform1811986
XandrAvailable upon request
Google DV360784983922
Reach
Households 194 K
People 407 K
Devices 1.5 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform1811987
XandrAvailable upon request
Google DV360784654058
Reach
Households 158 K
People 333 K
Devices 1.2 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform1811988
XandrAvailable upon request
Google DV360784984120
Reach
Households 150 K
People 314 K
Devices 1.2 M

Home Ownership

LatviaLatvia
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform1812008
XandrAvailable upon request
Google DV360786986298
Reach
Households 515 K
People 1.1 M
Devices 4 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform1812007
XandrAvailable upon request
Google DV360784984240
Reach
Households 361 K
People 758 K
Devices 2.8 M

Education

LatviaLatvia
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform1811993
XandrAvailable upon request
Google DV360786986160
Reach
Households 273 K
People 573 K
Devices 2.1 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform1811994
XandrAvailable upon request
Google DV360784654064
Reach
Households 326 K
People 684 K
Devices 2.5 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform1811995
XandrAvailable upon request
Google DV360786986166
Reach
Households 282 K
People 591 K
Devices 2.2 M

Savings

LatviaLatvia
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform1811981
XandrAvailable upon request
Google DV360784983757
Reach
Households 431 K
People 906 K
Devices 3.3 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform1811982
XandrAvailable upon request
Google DV360784653923
Reach
Households 264 K
People 554 K
Devices 2 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform1811983
XandrAvailable upon request
Google DV360784983082
Reach
Households 185 K
People 388 K
Devices 1.4 M

Tech Level

LatviaLatvia
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform1812019
XandrAvailable upon request
Google DV360784654340
Reach
Households 449 K
People 942 K
Devices 3.5 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform1812020
XandrAvailable upon request
Google DV360784654343
Reach
Households 183 K
People 383 K
Devices 1.4 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform1812021
XandrAvailable upon request
Google DV360786986322
Reach
Households 189 K
People 397 K
Devices 1.5 M

Neighbourhood Type

LatviaLatvia
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform1811996
XandrAvailable upon request
Google DV360786986145
Reach
Households 169 K
People 356 K
Devices 1.3 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform1811997
XandrAvailable upon request
Google DV360784984144
Reach
Households 275 K
People 578 K
Devices 2.1 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform1811998
XandrAvailable upon request
Google DV360784984270
Reach
Households 238 K
People 499 K
Devices 1.8 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform1811999
XandrAvailable upon request
Google DV360784984318
Reach
Households 198 K
People 416 K
Devices 1.5 M

Building Age

LatviaLatvia
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform1812009
XandrAvailable upon request
Google DV360784984243
Reach
Households 141 K
People 296 K
Devices 1.1 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform1812010
XandrAvailable upon request
Google DV360786986154
Reach
Households 334 K
People 702 K
Devices 2.6 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform1812011
XandrAvailable upon request
Google DV360786986265
Reach
Households 370 K
People 776 K
Devices 2.8 M

Living Space M2

LatviaLatvia
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform1812012
XandrAvailable upon request
Google DV360
Reach
Households 349 K
People 733 K
Devices 2.7 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform1812013
XandrAvailable upon request
Google DV360
Reach
Households 350 K
People 735 K
Devices 2.7 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform1812014
XandrAvailable upon request
Google DV360
Reach
Households 173 K
People 363 K
Devices 1.3 M

Business Audience

LatviaLatvia
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1809793
XandrAvailable upon request
Google DV360784983841
Reach
Companies 26 K
People 55 K
Devices 203 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1809792
XandrAvailable upon request
Google DV360784983919
Reach
Companies 8 K
People 17 K
Devices 61 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1809791
XandrAvailable upon request
Google DV360784983085
Reach
Companies 2 K
People 4 K
Devices 14 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

LatviaLatvia
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1809466
XandrUse Composition
Google DV360860511236
Reach
Households 35 K
People 73 K
Devices 266 K
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1809467
XandrUse Composition
Google DV360843503307
Reach
Households 70 K
People 147 K
Devices 539 K
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1809468
XandrUse Composition
Google DV360860632324
Reach
Households 86 K
People 180 K
Devices 661 K
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1809469
XandrUse Composition
Google DV360860632330
Reach
Households 98 K
People 206 K
Devices 756 K
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1809470
XandrUse Composition
Google DV360862051917
Reach
Households 89 K
People 188 K
Devices 688 K
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1809471
XandrUse Composition
Google DV360862051923
Reach
Households 98 K
People 206 K
Devices 754 K
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1809472
XandrUse Composition
Google DV360862051935
Reach
Households 71 K
People 150 K
Devices 549 K
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1809473
XandrUse Composition
Google DV360860631565
Reach
Households 91 K
People 191 K
Devices 700 K
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1809474
XandrUse Composition
Google DV360860632378
Reach
Households 61 K
People 127 K
Devices 467 K
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1809518
XandrUse Composition
Google DV360862051968
Reach
Households 27 K
People 57 K
Devices 210 K

Car Services

LatviaLatvia
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1809519
XandrUse Composition
Google DV360860632381
Reach
Households 125 K
People 263 K
Devices 964 K
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1809791
XandrUse Composition
Google DV360860632384
Reach
Households 127 K
People 267 K
Devices 978 K
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1809791
XandrUse Composition
Google DV360860632387
Reach
Households 128 K
People 270 K
Devices 989 K

Banking / Financing

LatviaLatvia
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1809475
XandrUse Composition
Google DV360862051986
Reach
Households 92 K
People 194 K
Devices 711 K
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1809476
XandrUse Composition
Google DV360860632390
Reach
Households 111 K
People 234 K
Devices 858 K
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1809477
XandrUse Composition
Google DV360860632351
Reach
Households 100 K
People 210 K
Devices 770 K
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1809522
XandrUse Composition
Google DV360860513705
Reach
Households 73 K
People 153 K
Devices 562 K
Composition
Household IncomeA,B
Availability (DSP)
Adform1809523
XandrUse Composition
Google DV360860513720
Reach
Households 88 K
People 185 K
Devices 677 K
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1809524
XandrUse Composition
Google DV360860632354
Reach
Households 77 K
People 162 K
Devices 595 K
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1809525
XandrUse Composition
Google DV360860513723
Reach
Households 18 K
People 38 K
Devices 139 K

Insurance

LatviaLatvia
Composition
CarsB,C
Availability (DSP)
Adform1809478
XandrUse Composition
Google DV360860632399
Reach
Households 129 K
People 272 K
Devices 997 K
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1809479
XandrUse Composition
Google DV360860632357
Reach
Households 273 K
People 573 K
Devices 2.1 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1809480
XandrUse Composition
Google DV360860513744
Reach
Households 149 K
People 314 K
Devices 1.1 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1809481
XandrUse Composition
Google DV360860632414
Reach
Households 117 K
People 247 K
Devices 905 K
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1809526
XandrUse Composition
Google DV360860632408
Reach
Households 130 K
People 273 K
Devices 1 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1809527
XandrUse Composition
Google DV360860513765
Reach
Households 141 K
People 296 K
Devices 1.1 M

Real Estate Trading

LatviaLatvia
Composition
LifecycleA,B
Availability (DSP)
Adform1809482
XandrUse Composition
Google DV360860513753
Reach
Households 92 K
People 194 K
Devices 712 K
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1809483
XandrUse Composition
Google DV360862052028
Reach
Households 77 K
People 162 K
Devices 593 K
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1809484
XandrUse Composition
Google DV360862052010
Reach
Households 150 K
People 314 K
Devices 1.2 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1809485
XandrUse Composition
Google DV360862052034
Reach
Households 110 K
People 230 K
Devices 844 K

Home Renovation

LatviaLatvia
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1809528
XandrUse Composition
Google DV360860513714
Reach
Households 143 K
People 300 K
Devices 1.1 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1809529
XandrUse Composition
Google DV360862052040
Reach
Households 88 K
People 184 K
Devices 675 K
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1809530
XandrUse Composition
Google DV360862052013
Reach
Households 93 K
People 195 K
Devices 714 K
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1809531
XandrUse Composition
Google DV360860513795
Reach
Households 90 K
People 188 K
Devices 691 K
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1809532
XandrUse Composition
Google DV360862052016
Reach
Households 79 K
People 166 K
Devices 610 K
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1809533
XandrUse Composition
Google DV360860513717
Reach
Households 103 K
People 217 K
Devices 797 K

Restaurants

LatviaLatvia
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1809486
XandrUse Composition
Google DV360860632447
Reach
Households 95 K
People 199 K
Devices 729 K
Composition
Household incomeC,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1809487
XandrUse Composition
Google DV360860513816
Reach
Households 120 K
People 251 K
Devices 920 K
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1809534
XandrUse Composition
Google DV360860632456
Reach
Households 229 K
People 480 K
Devices 1.8 M

Telecommunication

LatviaLatvia
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1809488
XandrUse Composition
Google DV360860513810
Reach
Households 157 K
People 329 K
Devices 1.2 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1809489
XandrUse Composition
Google DV360860513813
Reach
Households 157 K
People 329 K
Devices 1.2 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1809490
XandrUse Composition
Google DV360862052043
Reach
Households 111 K
People 234 K
Devices 856 K
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1809491
XandrUse Composition
Google DV360860513822
Reach
Households 112 K
People 236 K
Devices 866 K

Children Articles

LatviaLatvia
Composition
ChildrenB,C
Availability (DSP)
Adform1809492
XandrUse Composition
Google DV360860513825
Reach
Households 157 K
People 329 K
Devices 1.2 M

Culture & Entertainment

LatviaLatvia
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1809493
XandrUse Composition
Google DV360860513780
Reach
Households 102 K
People 214 K
Devices 783 K
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1810304
XandrUse Composition
Google DV360860632495
Reach
Households 90 K
People 189 K
Devices 695 K
Composition
LifecycleA,B
Availability (DSP)
Adform1809494
XandrUse Composition
Google DV360860632480
Reach
Households 92 K
People 194 K
Devices 712 K
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1809535
XandrUse Composition
Google DV360860632519
Reach
Households 105 K
People 220 K
Devices 808 K
Composition
EducationB,C
Tech LevelA,B
Availability (DSP)
Adform1809536
XandrUse Composition
Google DV360860632522
Reach
Households 106 K
People 222 K
Devices 813 K
Composition
EducationB,C
Tech LevelB,C
Availability (DSP)
Adform1809537
XandrUse Composition
Google DV360860632525
Reach
Households 132 K
People 276 K
Devices 1 M

Travel & Vacation

LatviaLatvia
Composition
Tech LevelB,C
Availability (DSP)
Adform1809495
XandrUse Composition
Google DV360860632498
Reach
Households 167 K
People 350 K
Devices 1.3 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1809495
XandrUse Composition
Google DV360860632531
Reach
Households 80 K
People 168 K
Devices 617 K
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1809497
XandrUse Composition
Google DV360860632537
Reach
Households 87 K
People 182 K
Devices 667 K
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1809498
XandrUse Composition
Google DV360862052076
Reach
Households 79 K
People 167 K
Devices 611 K
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1809499
XandrUse Composition
Google DV360862052085
Reach
Households 72 K
People 151 K
Devices 554 K
Composition
Household IncomeD,E
Availability (DSP)
Adform1809500
XandrUse Composition
Google DV360860632549
Reach
Households 109 K
People 229 K
Devices 840 K
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1809538
XandrUse Composition
Google DV360860632555
Reach
Households 79 K
People 166 K
Devices 610 K
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1809539
XandrUse Composition
Google DV360860513870
Reach
Households 95 K
People 199 K
Devices 730 K

Computer Games

LatviaLatvia
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1809501
XandrUse Composition
Google DV360860513873
Reach
Households 102 K
People 215 K
Devices 787 K

Betting Online

LatviaLatvia
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1809517
XandrUse Composition
Google DV360862052091
Reach
Households 141 K
People 296 K
Devices 1.1 M

Electronics

LatviaLatvia
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1809502
XandrUse Composition
Google DV360860513876
Reach
Households 127 K
People 267 K
Devices 980 K
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1810308
XandrUse Composition
Google DV360862052094
Reach
Households 148 K
People 310 K
Devices 1.1 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1810309
XandrUse Composition
Google DV360860513738
Reach
Households 150 K
People 314 K
Devices 1.2 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1810313
XandrUse Composition
Google DV360862052100
Reach
Households 101 K
People 213 K
Devices 781 K
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1810314
XandrUse Composition
Google DV360862052142
Reach
Households 202 K
People 425 K
Devices 1.6 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1810315
XandrUse Composition
Google DV360860513879
Reach
Households 100 K
People 210 K
Devices 768 K
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1810316
XandrUse Composition
Google DV360862052151
Reach
Households 133 K
People 279 K
Devices 1 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1810317
XandrUse Composition
Google DV360860513894
Reach
Households 100 K
People 210 K
Devices 768 K

Fast-Moving Consumer Good (FMCG)

LatviaLatvia
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1809503
XandrUse Composition
Google DV360862052160
Reach
Households 127 K
People 266 K
Devices 975 K
Composition
LifecycleA,B
Availability (DSP)
Adform1809504
XandrUse Composition
Google DV360860513903
Reach
Households 94 K
People 197 K
Devices 724 K
Composition
LifecycleB,C,D
Availability (DSP)
Adform1809505
XandrUse Composition
Google DV360860513906
Reach
Households 125 K
People 263 K
Devices 965 K
Composition
LifecycleA,B,C
Availability (DSP)
Adform1809506
XandrUse Composition
Google DV360862052172
Reach
Households 117 K
People 246 K
Devices 903 K
Composition
LifecycleB,C
Availability (DSP)
Adform1809507
XandrUse Composition
Google DV360860513915
Reach
Households 87 K
People 184 K
Devices 673 K
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1809540
XandrUse Composition
Google DV360862052184
Reach
Households 78 K
People 164 K
Devices 600 K
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1809541
XandrUse Composition
Google DV360862052187
Reach
Households 82 K
People 171 K
Devices 629 K
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1809542
XandrUse Composition
Google DV360862052190
Reach
Households 68 K
People 142 K
Devices 521 K

Personal Hygiene

LatviaLatvia
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1809508
XandrUse Composition
Google DV360862052178
Reach
Households 86 K
People 181 K
Devices 664 K
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1809509
XandrUse Composition
Google DV360860632585
Reach
Households 98 K
People 205 K
Devices 751 K
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1809510
XandrUse Composition
Google DV360860632606
Reach
Households 63 K
People 133 K
Devices 489 K
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1809544
XandrUse Composition
Google DV360860632591
Reach
Households 124 K
People 259 K
Devices 951 K
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1809545
XandrUse Composition
Google DV360862052205
Reach
Households 98 K
People 205 K
Devices 752 K

Lifestyle

LatviaLatvia
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1809511
XandrUse Composition
Google DV360860632615
Reach
Households 64 K
People 134 K
Devices 492 K
Composition
EducationA,B
Availability (DSP)
Adform1809512
XandrUse Composition
Google DV360862052211
Reach
Households 139 K
People 293 K
Devices 1.1 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1809513
XandrUse Composition
Google DV360860632573
Reach
Households 146 K
People 307 K
Devices 1.1 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1809514
XandrUse Composition
Google DV360862052118
Reach
Households 88 K
People 186 K
Devices 681 K
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1809546
XandrUse Composition
Google DV360860513972
Reach
Households 123 K
People 258 K
Devices 947 K
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1809547
XandrUse Composition
Google DV360860513957
Reach
Households 85 K
People 179 K
Devices 656 K
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1809548
XandrUse Composition
Google DV360860632621
Reach
Households 112 K
People 235 K
Devices 860 K
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1810318
XandrUse Composition
Google DV360860632624
Reach
Households 55 K
People 115 K
Devices 423 K
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1810319
XandrUse Composition
Google DV360860632633
Reach
Households 77 K
People 162 K
Devices 594 K

Buying Power

LatviaLatvia
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1809516
XandrUse Composition
Google DV360860513966
Reach
Households 97 K
People 203 K
Devices 745 K
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1809515
XandrUse Composition
Google DV360860513963
Reach
Households 62 K
People 130 K
Devices 476 K

Home Security

LatviaLatvia
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1809465
XandrUse Composition
Google DV360860513969
Reach
Households 158 K
People 333 K
Devices 1.2 M

Pharmaceuticals

LatviaLatvia
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1809553
XandrUse Composition
Google DV360860632651
Reach
Households 93 K
People 195 K
Devices 716 K
Composition
LifecycleA,B
Availability (DSP)
Adform1809554
XandrUse Composition
Google DV360862052232
Reach
Households 94 K
People 197 K
Devices 724 K
Composition
LifecycleD,E
Availability (DSP)
Adform1809555
XandrUse Composition
Google DV360860514005
Reach
Households 108 K
People 227 K
Devices 833 K
Composition
LifecycleB,C,D
Availability (DSP)
Adform1809556
XandrUse Composition
Google DV360860514008
Reach
Households 136 K
People 285 K
Devices 1 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1809557
XandrUse Composition
Google DV360862052259
Reach
Households 90 K
People 189 K
Devices 695 K
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1809558
XandrUse Composition
Google DV360860514029
Reach
Households 96 K
People 202 K
Devices 742 K
Composition
LifecycleD,E
Availability (DSP)
Adform1809559
XandrUse Composition
Google DV360860632660
Reach
Households 79 K
People 167 K
Devices 611 K

Occasions & Presents

LatviaLatvia
Composition
LifecycleA,B,C
Availability (DSP)
Adform1809560
XandrUse Composition
Google DV360862052271
Reach
Households 126 K
People 264 K
Devices 970 K
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1809561
XandrUse Composition
Google DV360860632690
Reach
Households 91 K
People 191 K
Devices 701 K
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1809562
XandrUse Composition
Google DV360860632696
Reach
Households 90 K
People 188 K
Devices 690 K
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1809563
XandrUse Composition
Google DV360862052307
Reach
Households 97 K
People 203 K
Devices 745 K
Composition
LifecycleA,B
Availability (DSP)
Adform1809564
XandrUse Composition
Google DV360862052295
Reach
Households 94 K
People 197 K
Devices 722 K
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1809565
XandrUse Composition
Google DV360860514023
Reach
Households 163 K
People 342 K
Devices 1.3 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1809566
XandrUse Composition
Google DV360860632732
Reach
Households 145 K
People 305 K
Devices 1.1 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1809567
XandrUse Composition
Google DV360860632735
Reach
Households 131 K
People 276 K
Devices 1 M

Recruitment & Career

LatviaLatvia
Composition
Business AudienceB,C
Availability (DSP)
Adform1809569
XandrUse Composition
Google DV360862052370
Reach
Households 132 K
People 277 K
Devices 1 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1809570
XandrUse Composition
Google DV360862052349
Reach
Households 73 K
People 153 K
Devices 562 K
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1809571
XandrUse Composition
Google DV360862052376
Reach
Households 175 K
People 367 K
Devices 1.3 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1809572
XandrUse Composition
Google DV360860514143
Reach
Households 83 K
People 174 K
Devices 637 K
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1809573
XandrUse Composition
Google DV360860514158
Reach
Households 191 K
People 402 K
Devices 1.5 M

Political Themes

LatviaLatvia
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1809574
XandrUse Composition
Google DV360860514149
Reach
Households 273 K
People 573 K
Devices 2.1 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1809575
XandrUse Composition
Google DV360860632813
Reach
Households 167 K
People 351 K
Devices 1.3 M
Composition
EducationB,C
Availability (DSP)
Adform1809576
XandrUse Composition
Google DV360860632822
Reach
Households 134 K
People 281 K
Devices 1 M
Composition
Neighbourhood TypeC,D
Cars in HouseholdA
Availability (DSP)
Adform1809577
XandrUse Composition
Google DV360860632819
Reach
Households 238 K
People 499 K
Devices 1.8 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1809578
XandrUse Composition
Google DV360862052406
Reach
Households 229 K
People 480 K
Devices 1.8 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1809579
XandrUse Composition
Google DV360862052409
Reach
Households 185 K
People 388 K
Devices 1.4 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1809580
XandrUse Composition
Google DV360860514179
Reach
Households 164 K
People 344 K
Devices 1.3 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1809581
XandrUse Composition
Google DV360862052415
Reach
Households 112 K
People 236 K
Devices 866 K
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1809582
XandrUse Composition
Google DV360862052418
Reach
Households 80 K
People 168 K
Devices 615 K
Composition
Household IncomeD,E
Availability (DSP)
Adform1809583
XandrUse Composition
Google DV360860514185
Reach
Households 169 K
People 355 K
Devices 1.3 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1809584
XandrUse Composition
Google DV360860514188
Reach
Households 98 K
People 206 K
Devices 755 K
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1809585
XandrUse Composition
Google DV360860632837
Reach
Households 108 K
People 227 K
Devices 833 K
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1809586
XandrUse Composition
Google DV360860632840
Reach
Households 70 K
People 148 K
Devices 542 K
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1809587
XandrUse Composition
Google DV360862052424
Reach
Households 188 K
People 395 K
Devices 1.5 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1809588
XandrUse Composition
Google DV360862052427
Reach
Households 220 K
People 463 K
Devices 1.7 M

Fashion & Shopping

LatviaLatvia
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1809549
XandrUse Composition
Google DV360862052430
Reach
Households 78 K
People 163 K
Devices 597 K
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1809550
XandrUse Composition
Google DV360860514194
Reach
Households 241 K
People 506 K
Devices 1.9 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1809551
XandrUse Composition
Google DV360860514200
Reach
Households 87 K
People 183 K
Devices 672 K
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1809552
XandrUse Composition
Google DV360860514236
Reach
Households 235 K
People 493 K
Devices 1.8 M

Christmas & Winter

LatviaLatvia
Composition
LifecycleA,B
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 109 K
People 228 K
Devices 835 K
Composition
LifecycleA,B
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1760228
XandrUse Composition
Google DV360Use Composition
Reach
Households 133 K
People 279 K
Devices 1 M
Composition
Children in HouseholdB,C
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 151 K
People 317 K
Devices 1.2 M
Composition
Children in HouseholdB,C
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 175 K
People 368 K
Devices 1.3 M
Composition
LifecycleD,E
Household IncomeD,E
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 115 K
People 242 K
Devices 888 K
Composition
LifecycleD,E
Household IncomeA,B,C
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 131 K
People 276 K
Devices 1 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 124 K
People 259 K
Devices 951 K
Composition
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 141 K
People 297 K
Devices 1.1 M
Composition
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 166 K
People 348 K
Devices 1.3 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 175 K
People 368 K
Devices 1.3 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Household IncomeB,C,D,E
LifecycleA,B,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 205 K
People 431 K
Devices 1.6 M
Composition
HometypeB
Neighbourhood TypeA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 277 K
People 582 K
Devices 2.1 M
Composition
HometypeA
Neighbourhood TypeC,D
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 263 K
People 553 K
Devices 2 M
Composition
Household IncomeC,D,E
Neighbourhood TypeD
Tech LevelC
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 196 K
People 412 K
Devices 1.5 M
Composition
SavingsB,C
Neighbourhood TypeC,D
Tech LevelC
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 151 K
People 317 K
Devices 1.2 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 118 K
People 248 K
Devices 910 K
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 97 K
People 205 K
Devices 750 K
Composition
Cars in HouseholdC
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 294 K
People 618 K
Devices 2.3 M
D

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