s

Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

ItalyItaly
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform455882
AppNexus15264408
Google DV360784984189
Reach
Households 15.2 M
People 36.6 M
Devices 134 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform455883
AppNexus15264409
Google DV360784984126
Data
Households 5.5 M
People 13.2 M
Devices 48.3 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform455883
AppNexus15264415
Google DV360784983769
Data
Households 4.5 M
People 10.7 M
Devices 39.2 M

Household Income

ItalyItaly
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform455892
AppNexus15265321
Google DV360784984147
Reach
Households 4.5 M
People 10.8 M
Devices 39.8 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform455893
AppNexus15265338
Google DV360784984273
Reach
Households 5.6 M
People 13.3 M
Devices 48.8 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform455894
AppNexus15265363
Google DV360784984324
Reach
Households 5 M
People 12.1 M
Devices 44.3 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform455895
AppNexus15265370
Google DV360784984279
Reach
Households 5.8 M
People 13.9 M
Devices 51.1 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform455896
AppNexus15265387
Google DV360784984327
Reach
Households 4.8 M
People 11.5 M
Devices 42 M

Cars in Household

ItalyItaly
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform455878
AppNexus15264393
Google DV360784984096
Reach
Households 10.1 M
People 24.2 M
Devices 88.6 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform455880
AppNexus15264406
Google DV360784983766
Reach
Households 8.1 M
People 19.5 M
Devices 71.6 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform455881
AppNexus15264407
Google DV360784984186
Reach
Households 7.6 M
People 18.3 M
Devices 67 M

Hometype

ItalyItaly
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform455865
AppNexus15263661
Google DV360786985593
Reach
Households 10.3 M
People 24.8 M
Devices 90.9 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform455867
AppNexus15263670
Google DV360786985596
Reach
Households 15.5 M
People 37.2 M
Devices 136.3 M

Lifecycle

ItalyItaly
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform455873
AppNexus15264383
Google DV360784653929
Reach
Households 4.9 M
People 11.8 M
Devices 43.2 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform455874
AppNexus15264384
Google DV360784983088
Reach
Households 5.2 M
People 12.4 M
Devices 45.4 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform671323
AppNexus15264385
Google DV360784983922
Reach
Households 5.7 M
People 13.6 M
Devices 50 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform455876
AppNexus15264386
Google DV360784654058
Reach
Households 4.6 M
People 11.2 M
Devices 40.9 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform455754
AppNexus15264391
Google DV360784984120
Reach
Households 4.4 M
People 10.5 M
Devices 38.6 M

Home Ownership

ItalyItaly
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform455996
AppNexus15265731
Google DV360786986298
Reach
Households 15.1 M
People 36.2 M
Devices 132.9 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform455997
AppNexus15265730
Google DV360784984240
Reach
Households 10.6 M
People 25.4 M
Devices 93.1 M

Education

ItalyItaly
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform455885
AppNexus15264428
Google DV360786986160
Reach
Households 8 M
People 19.2 M
Devices 70.4 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform455886
AppNexus15264429
Google DV360784654064
Reach
Households 9.6 M
People 22.9 M
Devices 84.1 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform455887
AppNexus15264432
Google DV360786986166
Reach
Households 8.3 M
People 19.8 M
Devices 72.7 M

Savings

ItalyItaly
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform455869
AppNexus15264380
Google DV360784983757
Reach
Households 12.6 M
People 30.4 M
Devices 111.3 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform455870
AppNexus15264381
Google DV360784653923
Reach
Households 7.7 M
People 18.6 M
Devices 68.2 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform455871
AppNexus15264382
Google DV360784983082
Reach
Households 5.4 M
People 13 M
Devices 47.7 M

Tech Level

ItalyItaly
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform456016
AppNexus15265739
Google DV360784654340
Reach
Households 13.2 M
People 31.6 M
Devices 115.9 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform456017
AppNexus15265741
Google DV360784654343
Reach
Households 5.4 M
People 12.9 M
Devices 47.1 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform456018
AppNexus15265759
Google DV360786986322
Reach
Households 5.6 M
People 13.3 M
Devices 48.8 M

Neighbourhood Type

ItalyItaly
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform455888
AppNexus15264435
Google DV360786986145
Reach
Households 5 M
People 11.9 M
Devices 43.7 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform455889
AppNexus15264470
Google DV360784984144
Reach
Households 8.1 M
People 19.4 M
Devices 71 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform455890
AppNexus15264493
Google DV360784984270
Reach
Households 7 M
People 16.7 M
Devices 61.3 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform455891
AppNexus15264535
Google DV360784984318
Reach
Households 5.8 M
People 13.9 M
Devices 51.1 M

Building Age

ItalyItaly
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform455998
AppNexus15265732
Google DV360784984243
Reach
Households 4.1 M
People 9.9 M
Devices 36.3 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform456006
AppNexus15265734
Google DV360786986154
Reach
Households 9.8 M
People 23.5 M
Devices 86.3 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform15265735
AppNexus786986265
Google DV360
Reach
Households 10.8 M
People 26 M
Devices 456007

Living Space M2

ItalyItaly
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform456008
AppNexus15265736
Google DV360
Reach
Households 10.2 M
People 24.6 M
Devices 90.1 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform456010
AppNexus15265737
Google DV360
Reach
Households 10.3 M
People 24.6 M
Devices 90.3 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform456011
AppNexus15265738
Google DV360
Reach
Households 5.1 M
People 12.2 M
Devices 44.6 M

Business Audience

ItalyItaly
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1099239
AppNexus17046921
Google DV360784983841
Reach
Companies 774 K
People 1.9 M
Devices 6.8 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1099240
AppNexus17046922
Google DV360784983919
Reach
Companies 232 K
People 558 K
Devices 2 M
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1099241
AppNexus17046929
Google DV360784983085
Reach
Companies 52 K
People 124 K
Devices 454 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

ItalyItaly
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1604253
AppNexusUse Composition
Google DV360860511236
Reach
Households 1 M
People 2.4 M
Devices 8.9 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1604266
AppNexusUse Composition
Google DV360843503307
Reach
Households 2.1 M
People 4.9 M
Devices 18.1 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1604269
AppNexusUse Composition
Google DV360860632324
Reach
Households 2.5 M
People 6 M
Devices 22.2 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1632466
AppNexusUse Composition
Google DV360860632330
Reach
Households 2.9 M
People 6.9 M
Devices 25.3 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1604273
AppNexusUse Composition
Google DV360862051917
Reach
Households 2.6 M
People 6.3 M
Devices 23.1 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1632459
AppNexusUse Composition
Google DV360862051923
Reach
Households 2.9 M
People 6.9 M
Devices 25.3 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1604274
AppNexusUse Composition
Google DV360862051935
Reach
Households 2.1 M
People 5 M
Devices 18.4 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1604278
AppNexusUse Composition
Google DV360860631565
Reach
Households 2.7 M
People 6.4 M
Devices 23.5 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1604280
AppNexusUse Composition
Google DV360860632378
Reach
Households 1.8 M
People 4.3 M
Devices 15.7 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1632076
AppNexusUse Composition
Google DV360862051968
Reach
Households 800 K
People 1.9 M
Devices 7 M

Car Services

ItalyItaly
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1632077
AppNexusUse Composition
Google DV360860632381
Reach
Households 3.7 M
People 8.8 M
Devices 32.3 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1099241
AppNexusUse Composition
Google DV360860632384
Reach
Households 3.7 M
People 8.9 M
Devices 32.8 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1099241
AppNexusUse Composition
Google DV360860632387
Reach
Households 3.8 M
People 9 M
Devices 33.2 M

Banking / Financing

ItalyItaly
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1604244
AppNexusUse Composition
Google DV360862051986
Reach
Households 2.7 M
People 6.5 M
Devices 23.9 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1604246
AppNexusUse Composition
Google DV360860632390
Reach
Households 3.3 M
People 7.8 M
Devices 28.8 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1604247
AppNexusUse Composition
Google DV360860632351
Reach
Households 2.9 M
People 7 M
Devices 25.8 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1604332
AppNexusUse Composition
Google DV360860513705
Reach
Households 2.1 M
People 5.1 M
Devices 18.8 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1632085
AppNexusUse Composition
Google DV360860513720
Reach
Households 2.6 M
People 6.2 M
Devices 22.7 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1632087
AppNexusUse Composition
Google DV360860632354
Reach
Households 2.3 M
People 5.4 M
Devices 19.9 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1632095
AppNexusUse Composition
Google DV360860513723
Reach
Households 529 K
People 1.3 M
Devices 4.7 M

Insurance

ItalyItaly
Composition
CarsB,C
Availability (DSP)
Adform1604238
AppNexusUse Composition
Google DV360860632399
Reach
Households 3.8 M
People 9.1 M
Devices 33.4 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1604239
AppNexusUse Composition
Google DV360860632357
Reach
Households 8 M
People 19.2 M
Devices 70.4 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1604240
AppNexusUse Composition
Google DV360860513744
Reach
Households 4.4 M
People 10.5 M
Devices 38.6 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1604242
AppNexusUse Composition
Google DV360860632414
Reach
Households 3.4 M
People 8.3 M
Devices 30.3 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1632096
AppNexusUse Composition
Google DV360860632408
Reach
Households 3.8 M
People 9.2 M
Devices 33.6 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1632098
AppNexusUse Composition
Google DV360860513765
Reach
Households 4.1 M
People 9.9 M
Devices 36.3 M

Real Estate Trading

ItalyItaly
Composition
LifecycleA,B
Availability (DSP)
Adform1605458
AppNexusUse Composition
Google DV360860513753
Reach
Households 2.7 M
People 6.5 M
Devices 23.9 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1605460
AppNexusUse Composition
Google DV360862052028
Reach
Households 2.3 M
People 5.4 M
Devices 19.9 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1605472
AppNexusUse Composition
Google DV360862052010
Reach
Households 4.4 M
People 10.5 M
Devices 38.6 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1605475
AppNexusUse Composition
Google DV360862052034
Reach
Households 3.2 M
People 7.7 M
Devices 28.3 M

Home Renovation

ItalyItaly
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1632102
AppNexusUse Composition
Google DV360860513714
Reach
Households 4.2 M
People 10 M
Devices 36.8 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1632103
AppNexusUse Composition
Google DV360862052040
Reach
Households 2.6 M
People 6.2 M
Devices 22.6 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1632105
AppNexusUse Composition
Google DV360862052013
Reach
Households 2.7 M
People 6.5 M
Devices 23.9 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1632107
AppNexusUse Composition
Google DV360860513795
Reach
Households 2.6 M
People 6.3 M
Devices 23.2 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1632109
AppNexusUse Composition
Google DV360862052016
Reach
Households 2.3 M
People 5.6 M
Devices 20.4 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1632110
AppNexusUse Composition
Google DV360860513717
Reach
Households 3 M
People 7.3 M
Devices 26.7 M

Restaurants

ItalyItaly
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1605521
AppNexusUse Composition
Google DV360860632447
Reach
Households 2.8 M
People 6.7 M
Devices 24.4 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1605538
AppNexusUse Composition
Google DV360860513816
Reach
Households 3.5 M
People 8.4 M
Devices 30.9 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1632112
AppNexusUse Composition
Google DV360860632456
Reach
Households 6.7 M
People 16.1 M
Devices 59.1 M

Telecommunication

ItalyItaly
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1632118
AppNexusUse Composition
Google DV360860513810
Reach
Households 4.6 M
People 11 M
Devices 40.5 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1605577
AppNexusUse Composition
Google DV360860513813
Reach
Households 4.6 M
People 11 M
Devices 40.5 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1632116
AppNexusUse Composition
Google DV360862052043
Reach
Households 3.3 M
People 7.8 M
Devices 28.7 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1605579
AppNexusUse Composition
Google DV360860513822
Reach
Households 3.3 M
People 7.9 M
Devices 29 M

Children Articles

ItalyItaly
Composition
ChildrenB,C
Availability (DSP)
Adform1604301
AppNexusUse Composition
Google DV360860513825
Reach
Households 4.6 M
People 11 M
Devices 40.5 M

Culture & Entertainment

ItalyItaly
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1604249
AppNexusUse Composition
Google DV360860513780
Reach
Households 3 M
People 7.2 M
Devices 26.3 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1604250
AppNexusUse Composition
Google DV360860632495
Reach
Households 2.6 M
People 6.4 M
Devices 23.3 M
Composition
LifecycleA,B
Availability (DSP)
Adform1604251
AppNexusUse Composition
Google DV360860632480
Reach
Households 2.7 M
People 6.5 M
Devices 23.9 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1632126
AppNexusUse Composition
Google DV360860632519
Reach
Households 3.1 M
People 7.4 M
Devices 27.1 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1632128
AppNexusUse Composition
Google DV360860632522
Reach
Households 3.1 M
People 7.4 M
Devices 27.3 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1632130
AppNexusUse Composition
Google DV360860632525
Reach
Households 3.9 M
People 9.3 M
Devices 34 M

Travel & Vacation

ItalyItaly
Composition
Tech LevelB,C
Availability (DSP)
Adform1605582
AppNexusUse Composition
Google DV360860632498
Reach
Households 4.9 M
People 11.7 M
Devices 43.1 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1605582
AppNexusUse Composition
Google DV360860632531
Reach
Households 2.3 M
People 5.6 M
Devices 20.7 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1605585
AppNexusUse Composition
Google DV360860632537
Reach
Households 2.5 M
People 6.1 M
Devices 22.4 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1605591
AppNexusUse Composition
Google DV360862052076
Reach
Households 2.3 M
People 5.6 M
Devices 20.5 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1605595
AppNexusUse Composition
Google DV360862052085
Reach
Households 2.1 M
People 5.1 M
Devices 18.6 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1605598
AppNexusUse Composition
Google DV360860632549
Reach
Households 3.2 M
People 7.7 M
Devices 28.2 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1605605
AppNexusUse Composition
Google DV360860632555
Reach
Households 2.3 M
People 5.6 M
Devices 20.4 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1632133
AppNexusUse Composition
Google DV360860513870
Reach
Households 2.8 M
People 6.7 M
Devices 24.5 M

Computer Games

ItalyItaly
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1604334
AppNexusUse Composition
Google DV360860513873
Reach
Households 3 M
People 7.2 M
Devices 26.4 M

Betting Online

ItalyItaly
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1605564
AppNexusUse Composition
Google DV360862052091
Reach
Households 4.1 M
People 9.9 M
Devices 36.3 M

Electronics

ItalyItaly
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1605437
AppNexusUse Composition
Google DV360860513876
Reach
Households 3.7 M
People 9 M
Devices 32.9 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1605438
AppNexusUse Composition
Google DV360862052094
Reach
Households 4.3 M
People 10.4 M
Devices 38.2 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1605440
AppNexusUse Composition
Google DV360860513738
Reach
Households 4.4 M
People 10.5 M
Devices 38.6 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1605442
AppNexusUse Composition
Google DV360862052100
Reach
Households 3 M
People 7.1 M
Devices 26.2 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1605443
AppNexusUse Composition
Google DV360862052142
Reach
Households 5.9 M
People 14.3 M
Devices 52.3 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1605448
AppNexusUse Composition
Google DV360860513879
Reach
Households 2.9 M
People 7 M
Devices 25.8 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1605449
AppNexusUse Composition
Google DV360862052151
Reach
Households 3.9 M
People 9.3 M
Devices 34.3 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1632143
AppNexusUse Composition
Google DV360860513894
Reach
Households 2.9 M
People 7 M
Devices 25.8 M

Fast-Moving Consumer Good (FMCG)

ItalyItaly
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1632154
AppNexusUse Composition
Google DV360862052160
Reach
Households 3.7 M
People 8.9 M
Devices 32.7 M
Composition
LifecycleA,B
Availability (DSP)
Adform1632156
AppNexusUse Composition
Google DV360860513903
Reach
Households 2.8 M
People 6.6 M
Devices 24.3 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1632159
AppNexusUse Composition
Google DV360860513906
Reach
Households 3.7 M
People 8.8 M
Devices 32.4 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1632160
AppNexusUse Composition
Google DV360862052172
Reach
Households 3.4 M
People 8.3 M
Devices 30.3 M
Composition
LifecycleB,C
Availability (DSP)
Adform1632163
AppNexusUse Composition
Google DV360860513915
Reach
Households 2.6 M
People 6.2 M
Devices 22.6 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1632166
AppNexusUse Composition
Google DV360862052184
Reach
Households 2.3 M
People 5.5 M
Devices 20.1 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1632173
AppNexusUse Composition
Google DV360862052187
Reach
Households 2.4 M
People 5.7 M
Devices 21.1 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1632180
AppNexusUse Composition
Google DV360862052190
Reach
Households 2 M
People 4.8 M
Devices 17.5 M

Personal Hygiene

ItalyItaly
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1604252
AppNexusUse Composition
Google DV360862052178
Reach
Households 2.5 M
People 6.1 M
Devices 22.3 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1632187
AppNexusUse Composition
Google DV360860632585
Reach
Households 2.9 M
People 6.9 M
Devices 25.2 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1632189
AppNexusUse Composition
Google DV360860632606
Reach
Households 1.9 M
People 4.5 M
Devices 16.4 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1632191
AppNexusUse Composition
Google DV360860632591
Reach
Households 3.6 M
People 8.7 M
Devices 31.9 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1632194
AppNexusUse Composition
Google DV360862052205
Reach
Households 2.9 M
People 6.9 M
Devices 25.2 M

Lifestyle

ItalyItaly
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1632196
AppNexusUse Composition
Google DV360860632615
Reach
Households 1.9 M
People 4.5 M
Devices 16.5 M
Composition
EducationA,B
Availability (DSP)
Adform1632225
AppNexusUse Composition
Google DV360862052211
Reach
Households 4.1 M
People 9.8 M
Devices 36 M
Composition
LifecycleA,B,C,D
Household IncomeB,C,D,E
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.2 M
People 10.1 M
Devices 37.2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1632230
AppNexusUse Composition
Google DV360860632573
Reach
Households 4.3 M
People 10.3 M
Devices 37.8 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1632199
AppNexusUse Composition
Google DV360862052118
Reach
Households 2.6 M
People 6.2 M
Devices 22.8 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1632212
AppNexusUse Composition
Google DV360860513972
Reach
Households 3.6 M
People 8.7 M
Devices 31.8 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1632221
AppNexusUse Composition
Google DV360860513957
Reach
Households 2.5 M
People 6 M
Devices 22 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1632222
AppNexusUse Composition
Google DV360860632621
Reach
Households 3.3 M
People 7.9 M
Devices 28.8 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1632223
AppNexusUse Composition
Google DV360860632624
Reach
Households 1.6 M
People 3.9 M
Devices 14.2 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1632224
AppNexusUse Composition
Google DV360860632633
Reach
Households 2.3 M
People 5.4 M
Devices 19.9 M

Buying Power

ItalyItaly
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1605518
AppNexusUse Composition
Google DV360860513966
Reach
Households 2.8 M
People 6.8 M
Devices 25 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1605481
AppNexusUse Composition
Google DV360860513963
Reach
Households 1.8 M
People 4.3 M
Devices 15.9 M

Home Security

ItalyItaly
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1604237
AppNexusUse Composition
Google DV360860513969
Reach
Households 4.6 M
People 11.2 M
Devices 40.9 M

Pharmaceuticals

ItalyItaly
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1632253
AppNexusUse Composition
Google DV360860632651
Reach
Households 2.7 M
People 6.5 M
Devices 24 M
Composition
LifecycleA,B
Availability (DSP)
Adform1632255
AppNexusUse Composition
Google DV360862052232
Reach
Households 2.8 M
People 6.6 M
Devices 24.3 M
Composition
LifecycleD,E
Availability (DSP)
Adform1632260
AppNexusUse Composition
Google DV360860514005
Reach
Households 3.2 M
People 7.6 M
Devices 27.9 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1632262
AppNexusUse Composition
Google DV360860514008
Reach
Households 4 M
People 9.5 M
Devices 35 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1632272
AppNexusUse Composition
Google DV360862052259
Reach
Households 2.6 M
People 6.4 M
Devices 23.3 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1632275
AppNexusUse Composition
Google DV360860514029
Reach
Households 2.8 M
People 6.8 M
Devices 24.9 M
Composition
LifecycleD,E
Availability (DSP)
Adform1632280
AppNexusUse Composition
Google DV360860632660
Reach
Households 2.3 M
People 5.6 M
Devices 20.5 M

Occasions & Presents

ItalyItaly
Composition
LifecycleA,B,C
Availability (DSP)
Adform1632282
AppNexusUse Composition
Google DV360862052271
Reach
Households 3.7 M
People 8.9 M
Devices 32.5 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1632283
AppNexusUse Composition
Google DV360860632690
Reach
Households 2.7 M
People 6.4 M
Devices 23.5 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1632284
AppNexusUse Composition
Google DV360860632696
Reach
Households 2.6 M
People 6.3 M
Devices 23.2 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1632286
AppNexusUse Composition
Google DV360862052307
Reach
Households 2.8 M
People 6.8 M
Devices 25 M
Composition
LifecycleA,B
Availability (DSP)
Adform1632289
AppNexusUse Composition
Google DV360862052295
Reach
Households 2.7 M
People 6.6 M
Devices 24.2 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1632291
AppNexusUse Composition
Google DV360860514023
Reach
Households 4.8 M
People 11.5 M
Devices 42 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.2 M
People 10 M
Devices 36.8 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1632293
AppNexusUse Composition
Google DV360860632732
Reach
Households 4.3 M
People 10.2 M
Devices 37.5 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1632313
AppNexusUse Composition
Google DV360860632735
Reach
Households 3.9 M
People 9.3 M
Devices 33.9 M

Recruitment & Career

ItalyItaly
Composition
Business AudienceB,C
Availability (DSP)
Adform1632418
AppNexusUse Composition
Google DV360862052370
Reach
Households 3.9 M
People 9.3 M
Devices 34.1 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1632421
AppNexusUse Composition
Google DV360862052349
Reach
Households 2.1 M
People 5.1 M
Devices 18.9 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1632424
AppNexusUse Composition
Google DV360862052376
Reach
Households 5.1 M
People 12.3 M
Devices 45.1 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1632429
AppNexusUse Composition
Google DV360860514143
Reach
Households 2.4 M
People 5.8 M
Devices 21.4 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1632431
AppNexusUse Composition
Google DV360860514158
Reach
Households 5.6 M
People 13.5 M
Devices 49.4 M

Political Themes

ItalyItaly
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1625565
AppNexusUse Composition
Google DV360860514149
Reach
Households 8 M
People 19.2 M
Devices 70.4 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1625566
AppNexusUse Composition
Google DV360860632813
Reach
Households 4.9 M
People 11.8 M
Devices 43.2 M
Composition
EducationB,C
Availability (DSP)
Adform1625569
AppNexusUse Composition
Google DV360860632822
Reach
Households 3.9 M
People 9.4 M
Devices 34.6 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1625571
AppNexusUse Composition
Google DV360860632819
Reach
Households 7 M
People 16.7 M
Devices 61.3 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1625573
AppNexusUse Composition
Google DV360862052406
Reach
Households 6.7 M
People 16.1 M
Devices 59.1 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1625574
AppNexusUse Composition
Google DV360862052409
Reach
Households 5.4 M
People 13 M
Devices 47.7 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1625576
AppNexusUse Composition
Google DV360860514179
Reach
Households 4.8 M
People 11.5 M
Devices 42.3 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1625578
AppNexusUse Composition
Google DV360862052415
Reach
Households 3.3 M
People 7.9 M
Devices 29 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1625579
AppNexusUse Composition
Google DV360862052418
Reach
Households 2.3 M
People 5.6 M
Devices 20.6 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1625582
AppNexusUse Composition
Google DV360860514185
Reach
Households 5 M
People 11.9 M
Devices 43.6 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1625583
AppNexusUse Composition
Google DV360860514188
Reach
Households 2.9 M
People 6.9 M
Devices 25.3 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1625584
AppNexusUse Composition
Google DV360860632837
Reach
Households 3.2 M
People 7.6 M
Devices 27.9 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1625586
AppNexusUse Composition
Google DV360860632840
Reach
Households 2.1 M
People 5 M
Devices 18.2 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1625587
AppNexusUse Composition
Google DV360862052424
Reach
Households 5.5 M
People 13.3 M
Devices 48.6 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1625588
AppNexusUse Composition
Google DV360862052427
Reach
Households 6.5 M
People 15.5 M
Devices 56.9 M

Fashion & Shopping

ItalyItaly
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1632248
AppNexusUse Composition
Google DV360862052430
Reach
Households 2.3 M
People 5.5 M
Devices 20 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1632232
AppNexusUse Composition
Google DV360860514194
Reach
Households 3.6 M
People 8.7 M
Devices 31.9 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1632233
AppNexusUse Composition
Google DV360860514200
Reach
Households 2.9 M
People 7 M
Devices 25.7 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1632234
AppNexusUse Composition
Google DV360860514236
Reach
Households 5.4 M
People 13.1 M
Devices 47.9 M

Christmas Presents

ItalyItaly
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1632248
AppNexusUse Composition
Google DV360862052430
Reach
Households 2.3 M
People 5.5 M
Devices 20 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1632232
AppNexusUse Composition
Google DV360860514194
Reach
Households 3.6 M
People 8.7 M
Devices 31.9 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1632233
AppNexusUse Composition
Google DV360860514200
Reach
Households 2.9 M
People 7 M
Devices 25.7 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1632234
AppNexusUse Composition
Google DV360860514236
Reach
Households 5.4 M
People 13.1 M
Devices 47.9 M
D

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