Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

IrelandIreland
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform1773899
Xandr15264408
Google DV360784984189
Reach
Households 1.3 M
People 2.8 M
Devices 10.4 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform1773900
Xandr15264409
Google DV360784984126
Data
Households 485 K
People 1 M
Devices 3.7 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform1774106
Xandr15264415
Google DV360784983769
Data
Households 393 K
People 826 K
Devices 3 M

Household Income

IrelandIreland
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform1773908
Xandr15265321
Google DV360784984147
Reach
Households 399 K
People 838 K
Devices 3.1 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform1773909
Xandr15265338
Google DV360784984273
Reach
Households 490 K
People 1 M
Devices 3.8 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform1773910
Xandr15265363
Google DV360784984324
Reach
Households 445 K
People 934 K
Devices 3.4 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform1773911
Xandr15265370
Google DV360784984279
Reach
Households 513 K
People 1.1 M
Devices 4 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform1773912
Xandr15265387
Google DV360784984327
Reach
Households 422 K
People 886 K
Devices 3.2 M

Cars in Household

IrelandIreland
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform1773896
Xandr15264393
Google DV360784984096
Reach
Households 889 K
People 1.9 M
Devices 6.8 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform1773897
Xandr15264406
Google DV360784983766
Reach
Households 718 K
People 1.5 M
Devices 5.5 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform1773898
Xandr15264407
Google DV360784984186
Reach
Households 673 K
People 1.4 M
Devices 5.2 M

Hometype

IrelandIreland
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform1773886
Xandr15263661
Google DV360786985593
Reach
Households 912 K
People 1.9 M
Devices 7 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform1773887
Xandr15263670
Google DV360786985596
Reach
Households 1.4 M
People 2.9 M
Devices 10.5 M

Lifecycle

IrelandIreland
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform1773891
Xandr15264383
Google DV360784653929
Reach
Households 433 K
People 910 K
Devices 3.3 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform1773892
Xandr15264384
Google DV360784983088
Reach
Households 456 K
People 958 K
Devices 3.5 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform1773893
Xandr15264385
Google DV360784983922
Reach
Households 502 K
People 1.1 M
Devices 3.9 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform1773894
Xandr15264386
Google DV360784654058
Reach
Households 410 K
People 862 K
Devices 3.2 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform1773895
Xandr15264391
Google DV360784984120
Reach
Households 388 K
People 814 K
Devices 3 M

Home Ownership

IrelandIreland
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform1773916
Xandr15265731
Google DV360786986298
Reach
Households 1.3 M
People 2.8 M
Devices 10.3 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform1773915
Xandr15265730
Google DV360784984240
Reach
Households 935 K
People 2 M
Devices 7.2 M

Education

IrelandIreland
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform1773901
Xandr15264428
Google DV360786986160
Reach
Households 707 K
People 1.5 M
Devices 5.4 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform1773902
Xandr15264429
Google DV360784654064
Reach
Households 844 K
People 1.8 M
Devices 6.5 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform1773903
Xandr15264432
Google DV360786986166
Reach
Households 730 K
People 1.5 M
Devices 5.6 M

Savings

IrelandIreland
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform1773890
Xandr15264380
Google DV360784983757
Reach
Households 1.1 M
People 2.3 M
Devices 8.6 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform1773889
Xandr15264381
Google DV360784653923
Reach
Households 684 K
People 1.4 M
Devices 5.3 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform1774105
Xandr15264382
Google DV360784983082
Reach
Households 479 K
People 1 M
Devices 3.7 M

Tech Level

IrelandIreland
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform1773923
Xandr15265739
Google DV360784654340
Reach
Households 1.2 M
People 2.4 M
Devices 9 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform1773924
Xandr15265741
Google DV360784654343
Reach
Households 473 K
People 994 K
Devices 3.6 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform1773925
Xandr15265759
Google DV360786986322
Reach
Households 490 K
People 1 M
Devices 3.8 M

Neighbourhood Type

IrelandIreland
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform1773904
Xandr15264435
Google DV360786986145
Reach
Households 439 K
People 922 K
Devices 3.4 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform1773905
Xandr15264470
Google DV360784984144
Reach
Households 713 K
People 1.5 M
Devices 5.5 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform1773906
Xandr15264493
Google DV360784984270
Reach
Households 616 K
People 1.3 M
Devices 4.7 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform1773907
Xandr15264535
Google DV360784984318
Reach
Households 513 K
People 1.1 M
Devices 4 M

Building Age

IrelandIreland
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform1773917
Xandr15265732
Google DV360784984243
Reach
Households 365 K
People 766 K
Devices 2.8 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform1773918
Xandr15265734
Google DV360786986154
Reach
Households 866 K
People 1.8 M
Devices 6.7 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform1773918
Xandr15265735
Google DV360786986265
Reach
Households 958 K
People 2 M
Devices 7.4 M

Living Space M2

IrelandIreland
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform1773920
Xandr15265736
Google DV360
Reach
Households 904 K
People 1.9 M
Devices 7 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform1773921
Xandr15265737
Google DV360
Reach
Households 906 K
People 1.9 M
Devices 7 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform1773922
Xandr15265738
Google DV360
Reach
Households 448 K
People 941 K
Devices 3.4 M

Business Audience

IrelandIreland
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1773882
Xandr17046929
Google DV360784983085
Reach
Companies 68 K
People 144 K
Devices 527 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1773883
Xandr17046922
Google DV360784983919
Reach
Companies 21 K
People 43 K
Devices 158 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1773884
Xandr17046921
Google DV360784983841
Reach
Companies 5 K
People 10 K
Devices 35 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

IrelandIreland
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1774003
XandrUse Composition
Google DV360860511236
Reach
Households 90 K
People 188 K
Devices 690 K
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1773959
XandrUse Composition
Google DV360843503307
Reach
Households 181 K
People 381 K
Devices 1.4 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1773960
XandrUse Composition
Google DV360860632324
Reach
Households 222 K
People 467 K
Devices 1.7 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1773961
XandrUse Composition
Google DV360860632330
Reach
Households 254 K
People 534 K
Devices 2 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1773962
XandrUse Composition
Google DV360862051917
Reach
Households 231 K
People 486 K
Devices 1.8 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1773963
XandrUse Composition
Google DV360862051923
Reach
Households 254 K
People 533 K
Devices 2 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1773964
XandrUse Composition
Google DV360862051935
Reach
Households 185 K
People 388 K
Devices 1.4 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1773965
XandrUse Composition
Google DV360860631565
Reach
Households 236 K
People 495 K
Devices 1.8 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1773966
XandrUse Composition
Google DV360860632378
Reach
Households 157 K
People 330 K
Devices 1.2 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1774004
XandrUse Composition
Google DV360862051968
Reach
Households 71 K
People 148 K
Devices 544 K

Car Services

IrelandIreland
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1774005
XandrUse Composition
Google DV360860632381
Reach
Households 324 K
People 681 K
Devices 2.5 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1773884
XandrUse Composition
Google DV360860632384
Reach
Households 329 K
People 691 K
Devices 2.5 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1773884
XandrUse Composition
Google DV360860632387
Reach
Households 333 K
People 699 K
Devices 2.6 M

Banking / Financing

IrelandIreland
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1773996
XandrUse Composition
Google DV360862051986
Reach
Households 239 K
People 503 K
Devices 1.8 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1773997
XandrUse Composition
Google DV360860632390
Reach
Households 289 K
People 606 K
Devices 2.2 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1773998
XandrUse Composition
Google DV360860632351
Reach
Households 259 K
People 544 K
Devices 2 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1773999
XandrUse Composition
Google DV360860513705
Reach
Households 189 K
People 397 K
Devices 1.5 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1774000
XandrUse Composition
Google DV360860513720
Reach
Households 228 K
People 478 K
Devices 1.8 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1774001
XandrUse Composition
Google DV360860632354
Reach
Households 200 K
People 420 K
Devices 1.5 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1774002
XandrUse Composition
Google DV360860513723
Reach
Households 47 K
People 98 K
Devices 360 K

Insurance

IrelandIreland
Composition
CarsB,C
Availability (DSP)
Adform1774021
XandrUse Composition
Google DV360860632399
Reach
Households 335 K
People 704 K
Devices 2.6 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1773967
XandrUse Composition
Google DV360860632357
Reach
Households 707 K
People 1.5 M
Devices 5.4 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1773968
XandrUse Composition
Google DV360860513744
Reach
Households 387 K
People 813 K
Devices 3 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1773969
XandrUse Composition
Google DV360860632414
Reach
Households 304 K
People 639 K
Devices 2.3 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1774022
XandrUse Composition
Google DV360860632408
Reach
Households 337 K
People 708 K
Devices 2.6 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1774023
XandrUse Composition
Google DV360860513765
Reach
Households 365 K
People 766 K
Devices 2.8 M

Real Estate Trading

IrelandIreland
Composition
LifecycleA,B
Availability (DSP)
Adform1774027
XandrUse Composition
Google DV360860513753
Reach
Households 240 K
People 503 K
Devices 1.8 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1773993
XandrUse Composition
Google DV360862052028
Reach
Households 200 K
People 419 K
Devices 1.5 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1773994
XandrUse Composition
Google DV360862052010
Reach
Households 388 K
People 814 K
Devices 3 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1773995
XandrUse Composition
Google DV360862052034
Reach
Households 284 K
People 597 K
Devices 2.2 M

Home Renovation

IrelandIreland
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1774038
XandrUse Composition
Google DV360860513714
Reach
Households 370 K
People 776 K
Devices 2.8 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1774039
XandrUse Composition
Google DV360862052040
Reach
Households 227 K
People 477 K
Devices 1.7 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1774040
XandrUse Composition
Google DV360862052013
Reach
Households 240 K
People 505 K
Devices 1.9 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1774041
XandrUse Composition
Google DV360860513795
Reach
Households 233 K
People 488 K
Devices 1.8 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1774042
XandrUse Composition
Google DV360862052016
Reach
Households 205 K
People 431 K
Devices 1.6 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1774043
XandrUse Composition
Google DV360860513717
Reach
Households 268 K
People 563 K
Devices 2.1 M

Restaurants

IrelandIreland
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1773970
XandrUse Composition
Google DV360860632447
Reach
Households 245 K
People 515 K
Devices 1.9 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1773971
XandrUse Composition
Google DV360860513816
Reach
Households 310 K
People 650 K
Devices 2.4 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1774028
XandrUse Composition
Google DV360860632456
Reach
Households 593 K
People 1.2 M
Devices 4.6 M

Telecommunication

IrelandIreland
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1773972
XandrUse Composition
Google DV360860513810
Reach
Households 407 K
People 854 K
Devices 3.1 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1773973
XandrUse Composition
Google DV360860513813
Reach
Households 407 K
People 854 K
Devices 3.1 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1774033
XandrUse Composition
Google DV360862052043
Reach
Households 288 K
People 605 K
Devices 2.2 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1773974
XandrUse Composition
Google DV360860513822
Reach
Households 291 K
People 612 K
Devices 2.2 M

Children Articles

IrelandIreland
Composition
ChildrenB,C
Availability (DSP)
Adform1773975
XandrUse Composition
Google DV360860513825
Reach
Households 407 K
People 854 K
Devices 3.1 M

Culture & Entertainment

IrelandIreland
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1773976
XandrUse Composition
Google DV360860513780
Reach
Households 264 K
People 553 K
Devices 2 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1773977
XandrUse Composition
Google DV360860632495
Reach
Households 234 K
People 491 K
Devices 1.8 M
Composition
LifecycleA,B
Availability (DSP)
Adform1773978
XandrUse Composition
Google DV360860632480
Reach
Households 240 K
People 503 K
Devices 1.8 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1774034
XandrUse Composition
Google DV360860632519
Reach
Households 272 K
People 571 K
Devices 2.1 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1774035
XandrUse Composition
Google DV360860632522
Reach
Households 274 K
People 575 K
Devices 2.1 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1774036
XandrUse Composition
Google DV360860632525
Reach
Households 341 K
People 716 K
Devices 2.6 M

Travel & Vacation

IrelandIreland
Composition
Tech LevelB,C
Availability (DSP)
Adform1773979
XandrUse Composition
Google DV360860632498
Reach
Households 432 K
People 907 K
Devices 3.3 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1773979
XandrUse Composition
Google DV360860632531
Reach
Households 207 K
People 436 K
Devices 1.6 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1773981
XandrUse Composition
Google DV360860632537
Reach
Households 224 K
People 471 K
Devices 1.7 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1773982
XandrUse Composition
Google DV360862052076
Reach
Households 205 K
People 431 K
Devices 1.6 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1773983
XandrUse Composition
Google DV360862052085
Reach
Households 187 K
People 392 K
Devices 1.4 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1773984
XandrUse Composition
Google DV360860632549
Reach
Households 283 K
People 594 K
Devices 2.2 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1773985
XandrUse Composition
Google DV360860632555
Reach
Households 205 K
People 431 K
Devices 1.6 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1774037
XandrUse Composition
Google DV360860513870
Reach
Households 246 K
People 516 K
Devices 1.9 M

Computer Games

IrelandIreland
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1774010
XandrUse Composition
Google DV360860513873
Reach
Households 265 K
People 556 K
Devices 2 M

Betting Online

IrelandIreland
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1774008
XandrUse Composition
Google DV360862052091
Reach
Households 365 K
People 766 K
Devices 2.8 M

Electronics

IrelandIreland
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1774011
XandrUse Composition
Google DV360860513876
Reach
Households 330 K
People 693 K
Devices 2.5 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1773986
XandrUse Composition
Google DV360862052094
Reach
Households 383 K
People 804 K
Devices 2.9 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1774012
XandrUse Composition
Google DV360860513738
Reach
Households 388 K
People 814 K
Devices 3 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1773987
XandrUse Composition
Google DV360862052100
Reach
Households 263 K
People 552 K
Devices 2 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1773988
XandrUse Composition
Google DV360862052142
Reach
Households 524 K
People 1.1 M
Devices 4 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1773989
XandrUse Composition
Google DV360860513879
Reach
Households 259 K
People 543 K
Devices 2 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1773990
XandrUse Composition
Google DV360862052151
Reach
Households 344 K
People 723 K
Devices 2.6 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1774029
XandrUse Composition
Google DV360860513894
Reach
Households 259 K
People 543 K
Devices 2 M

Fast-Moving Consumer Good (FMCG)

IrelandIreland
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1774013
XandrUse Composition
Google DV360862052160
Reach
Households 328 K
People 689 K
Devices 2.5 M
Composition
LifecycleA,B
Availability (DSP)
Adform1774014
XandrUse Composition
Google DV360860513903
Reach
Households 244 K
People 511 K
Devices 1.9 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1774015
XandrUse Composition
Google DV360860513906
Reach
Households 325 K
People 682 K
Devices 2.5 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1774016
XandrUse Composition
Google DV360862052172
Reach
Households 304 K
People 638 K
Devices 2.3 M
Composition
LifecycleB,C
Availability (DSP)
Adform1774017
XandrUse Composition
Google DV360860513915
Reach
Households 226 K
People 475 K
Devices 1.7 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1774018
XandrUse Composition
Google DV360862052184
Reach
Households 202 K
People 424 K
Devices 1.6 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1774019
XandrUse Composition
Google DV360862052187
Reach
Households 212 K
People 444 K
Devices 1.6 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1774020
XandrUse Composition
Google DV360862052190
Reach
Households 175 K
People 368 K
Devices 1.4 M

Personal Hygiene

IrelandIreland
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1774024
XandrUse Composition
Google DV360862052178
Reach
Households 223 K
People 469 K
Devices 1.7 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1774025
XandrUse Composition
Google DV360860632585
Reach
Households 253 K
People 531 K
Devices 1.9 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1774026
XandrUse Composition
Google DV360860632606
Reach
Households 164 K
People 345 K
Devices 1.3 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1774031
XandrUse Composition
Google DV360860632591
Reach
Households 320 K
People 672 K
Devices 2.5 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1774032
XandrUse Composition
Google DV360862052205
Reach
Households 253 K
People 531 K
Devices 1.9 M

Lifestyle

IrelandIreland
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1774044
XandrUse Composition
Google DV360860632615
Reach
Households 166 K
People 348 K
Devices 1.3 M
Composition
EducationA,B
Availability (DSP)
Adform1774045
XandrUse Composition
Google DV360862052211
Reach
Households 361 K
People 759 K
Devices 2.8 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1774046
XandrUse Composition
Google DV360860632573
Reach
Households 379 K
People 796 K
Devices 2.9 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1774047
XandrUse Composition
Google DV360862052118
Reach
Households 229 K
People 481 K
Devices 1.8 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1774048
XandrUse Composition
Google DV360860513972
Reach
Households 319 K
People 669 K
Devices 2.5 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1774049
XandrUse Composition
Google DV360860513957
Reach
Households 221 K
People 463 K
Devices 1.7 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1774050
XandrUse Composition
Google DV360860632621
Reach
Households 289 K
People 608 K
Devices 2.2 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1774051
XandrUse Composition
Google DV360860632624
Reach
Households 142 K
People 299 K
Devices 1.1 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1774052
XandrUse Composition
Google DV360860632633
Reach
Households 200 K
People 419 K
Devices 1.5 M

Buying Power

IrelandIreland
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1773992
XandrUse Composition
Google DV360860513966
Reach
Households 251 K
People 526 K
Devices 1.9 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1774009
XandrUse Composition
Google DV360860513963
Reach
Households 160 K
People 336 K
Devices 1.2 M

Home Security

IrelandIreland
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1773991
XandrUse Composition
Google DV360860513969
Reach
Households 410 K
People 862 K
Devices 3.2 M

Pharmaceuticals

IrelandIreland
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1774053
XandrUse Composition
Google DV360860632651
Reach
Households 241 K
People 506 K
Devices 1.9 M
Composition
LifecycleA,B
Availability (DSP)
Adform1774054
XandrUse Composition
Google DV360862052232
Reach
Households 244 K
People 511 K
Devices 1.9 M
Composition
LifecycleD,E
Availability (DSP)
Adform1774055
XandrUse Composition
Google DV360860514005
Reach
Households 280 K
People 589 K
Devices 2.2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1774056
XandrUse Composition
Google DV360860514008
Reach
Households 351 K
People 738 K
Devices 2.7 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1774057
XandrUse Composition
Google DV360862052259
Reach
Households 234 K
People 491 K
Devices 1.8 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1774058
XandrUse Composition
Google DV360860514029
Reach
Households 250 K
People 524 K
Devices 1.9 M
Composition
LifecycleD,E
Availability (DSP)
Adform1774059
XandrUse Composition
Google DV360860632660
Reach
Households 206 K
People 432 K
Devices 1.6 M

Occasions & Presents

IrelandIreland
Composition
LifecycleA,B,C
Availability (DSP)
Adform1774060
XandrUse Composition
Google DV360862052271
Reach
Households 326 K
People 685 K
Devices 2.5 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1774061
XandrUse Composition
Google DV360860632690
Reach
Households 236 K
People 496 K
Devices 1.8 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1774062
XandrUse Composition
Google DV360860632696
Reach
Households 232 K
People 488 K
Devices 1.8 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1774063
XandrUse Composition
Google DV360862052307
Reach
Households 251 K
People 527 K
Devices 1.9 M
Composition
LifecycleA,B
Availability (DSP)
Adform1774064
XandrUse Composition
Google DV360862052295
Reach
Households 243 K
People 510 K
Devices 1.9 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1774065
XandrUse Composition
Google DV360860514023
Reach
Households 421 K
People 885 K
Devices 3.2 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1774066
XandrUse Composition
Google DV360860632732
Reach
Households 376 K
People 790 K
Devices 2.9 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1774067
XandrUse Composition
Google DV360860632735
Reach
Households 341 K
People 715 K
Devices 2.6 M

Recruitment & Career

IrelandIreland
Composition
Business AudienceB,C
Availability (DSP)
Adform1774075
XandrUse Composition
Google DV360862052370
Reach
Households 342 K
People 718 K
Devices 2.6 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1774076
XandrUse Composition
Google DV360862052349
Reach
Households 189 K
People 397 K
Devices 1.5 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1774077
XandrUse Composition
Google DV360862052376
Reach
Households 453 K
People 950 K
Devices 3.5 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1774078
XandrUse Composition
Google DV360860514143
Reach
Households 214 K
People 450 K
Devices 1.7 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1774079
XandrUse Composition
Google DV360860514158
Reach
Households 496 K
People 1 M
Devices 3.8 M

Political Themes

IrelandIreland
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1774084
XandrUse Composition
Google DV360860514149
Reach
Households 707 K
People 1.5 M
Devices 5.4 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1774085
XandrUse Composition
Google DV360860632813
Reach
Households 433 K
People 910 K
Devices 3.3 M
Composition
EducationB,C
Availability (DSP)
Adform1774086
XandrUse Composition
Google DV360860632822
Reach
Households 347 K
People 728 K
Devices 2.7 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1774087
XandrUse Composition
Google DV360860632819
Reach
Households 616 K
People 1.3 M
Devices 4.7 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1774088
XandrUse Composition
Google DV360862052406
Reach
Households 593 K
People 1.2 M
Devices 4.6 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1774089
XandrUse Composition
Google DV360862052409
Reach
Households 479 K
People 1 M
Devices 3.7 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1774090
XandrUse Composition
Google DV360860514179
Reach
Households 424 K
People 891 K
Devices 3.3 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1774091
XandrUse Composition
Google DV360862052415
Reach
Households 291 K
People 612 K
Devices 2.2 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1774092
XandrUse Composition
Google DV360862052418
Reach
Households 207 K
People 434 K
Devices 1.6 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1774093
XandrUse Composition
Google DV360860514185
Reach
Households 438 K
People 919 K
Devices 3.4 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1774094
XandrUse Composition
Google DV360860514188
Reach
Households 254 K
People 533 K
Devices 2 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1774095
XandrUse Composition
Google DV360860632837
Reach
Households 280 K
People 589 K
Devices 2.2 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1774096
XandrUse Composition
Google DV360860632840
Reach
Households 182 K
People 383 K
Devices 1.4 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1774097
XandrUse Composition
Google DV360862052424
Reach
Households 488 K
People 1 M
Devices 3.8 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1774098
XandrUse Composition
Google DV360862052427
Reach
Households 571 K
People 1.2 M
Devices 4.4 M

Fashion & Shopping

IrelandIreland
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1774080
XandrUse Composition
Google DV360862052430
Reach
Households 201 K
People 422 K
Devices 1.5 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1774082
XandrUse Composition
Google DV360860514194
Reach
Households 624 K
People 1.3 M
Devices 4.8 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1774083
XandrUse Composition
Google DV360860514200
Reach
Households 226 K
People 474 K
Devices 1.7 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1774081
XandrUse Composition
Google DV360860514236
Reach
Households 608 K
People 1.3 M
Devices 4.7 M

Christmas & Winter

IrelandIreland
Composition
LifecycleA,B
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 281 K
People 590 K
Devices 2.2 M
Composition
LifecycleA,B
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1760228
XandrUse Composition
Google DV360Use Composition
Reach
Households 344 K
People 722 K
Devices 2.6 M
Composition
Children in HouseholdB,C
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 392 K
People 823 K
Devices 3 M
Composition
Children in HouseholdB,C
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 454 K
People 953 K
Devices 3.5 M
Composition
LifecycleD,E
Household IncomeD,E
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 299 K
People 628 K
Devices 2.3 M
Composition
LifecycleD,E
Household IncomeA,B,C
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 340 K
People 714 K
Devices 2.6 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 320 K
People 672 K
Devices 2.5 M
Composition
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 366 K
People 769 K
Devices 2.8 M
Composition
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 429 K
People 901 K
Devices 3.3 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 454 K
People 953 K
Devices 3.5 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Household IncomeB,C,D,E
LifecycleA,B,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 532 K
People 1.1 M
Devices 4.1 M
Composition
HometypeB
Neighbourhood TypeA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 718 K
People 1.5 M
Devices 5.5 M
Composition
HometypeA
Neighbourhood TypeC,D
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 682 K
People 1.4 M
Devices 5.2 M
Composition
Household IncomeC,D,E
Neighbourhood TypeD
Tech LevelC
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 509 K
People 1.1 M
Devices 3.9 M
Composition
SavingsB,C
Neighbourhood TypeC,D
Tech LevelC
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 391 K
People 820 K
Devices 3 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 306 K
People 643 K
Devices 2.4 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 252 K
People 530 K
Devices 1.9 M
Composition
Cars in HouseholdC
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 762 K
People 1.6 M
Devices 5.9 M
D

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