Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighbourhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighbourhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

Ireland Ireland
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform 1773899
Xandr Available upon request
Google DV360 784984189
Reach
Households 1.3 M
People 2.8 M
Devices 8.7 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform 1773900
Xandr Available upon request
Google DV360 784984126
Data
Households 485 K
People 1 M
Devices 3.1 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform 1774106
Xandr Available upon request
Google DV360 784983769
Data
Households 393 K
People 826 K
Devices 2.6 M

Household Income

Ireland Ireland
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform 1773908
Xandr Available upon request
Google DV360 784984147
Reach
Households 399 K
People 838 K
Devices 2.6 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform 1773909
Xandr Available upon request
Google DV360 784984273
Reach
Households 490 K
People 1 M
Devices 3.2 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform 1773910
Xandr Available upon request
Google DV360 784984324
Reach
Households 445 K
People 934 K
Devices 2.9 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform 1773911
Xandr Available upon request
Google DV360 784984279
Reach
Households 513 K
People 1.1 M
Devices 3.3 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform 1773912
Xandr Available upon request
Google DV360 784984327
Reach
Households 422 K
People 886 K
Devices 2.7 M

Cars in Household

Ireland Ireland
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform 1773896
Xandr Available upon request
Google DV360 784984096
Reach
Households 889 K
People 1.9 M
Devices 5.8 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform 1773897
Xandr Available upon request
Google DV360 784983766
Reach
Households 718 K
People 1.5 M
Devices 4.7 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform 1773898
Xandr Available upon request
Google DV360 784984186
Reach
Households 673 K
People 1.4 M
Devices 4.4 M

Hometype

Ireland Ireland
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform 1773886
Xandr Available upon request
Google DV360 786985593
Reach
Households 912 K
People 1.9 M
Devices 5.9 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform 1773887
Xandr Available upon request
Google DV360 786985596
Reach
Households 1.4 M
People 2.9 M
Devices 8.9 M

Lifecycle

Ireland Ireland
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform 1773891
Xandr Available upon request
Google DV360 784653929
Reach
Households 433 K
People 910 K
Devices 2.8 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform 1773892
Xandr Available upon request
Google DV360 784983088
Reach
Households 456 K
People 958 K
Devices 3 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform 1773893
Xandr Available upon request
Google DV360 784983922
Reach
Households 502 K
People 1.1 M
Devices 3.3 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform 1773894
Xandr Available upon request
Google DV360 784654058
Reach
Households 410 K
People 862 K
Devices 2.7 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform 1773895
Xandr Available upon request
Google DV360 784984120
Reach
Households 388 K
People 814 K
Devices 2.5 M

Home Ownership

Ireland Ireland
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform 1773916
Xandr Available upon request
Google DV360 786986298
Reach
Households 1.3 M
People 2.8 M
Devices 8.7 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform 1773915
Xandr Available upon request
Google DV360 784984240
Reach
Households 935 K
People 2 M
Devices 6.1 M

Education

Ireland Ireland
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform 1773901
Xandr Available upon request
Google DV360 786986160
Reach
Households 707 K
People 1.5 M
Devices 4.6 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform 1773902
Xandr Available upon request
Google DV360 784654064
Reach
Households 844 K
People 1.8 M
Devices 5.5 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform 1773903
Xandr Available upon request
Google DV360 786986166
Reach
Households 730 K
People 1.5 M
Devices 4.7 M

Savings

Ireland Ireland
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform 1773890
Xandr Available upon request
Google DV360 784983757
Reach
Households 1.1 M
People 2.3 M
Devices 7.3 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform 1773889
Xandr Available upon request
Google DV360 784653923
Reach
Households 684 K
People 1.4 M
Devices 4.4 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform 1774105
Xandr Available upon request
Google DV360 784983082
Reach
Households 479 K
People 1 M
Devices 3.1 M

Tech Level

Ireland Ireland
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform 1773923
Xandr Available upon request
Google DV360 784654340
Reach
Households 1.2 M
People 2.4 M
Devices 7.6 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform 1773924
Xandr Available upon request
Google DV360 784654343
Reach
Households 473 K
People 994 K
Devices 3.1 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform 1773925
Xandr Available upon request
Google DV360 786986322
Reach
Households 490 K
People 1 M
Devices 3.2 M

Neighbourhood Type

Ireland Ireland
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform 1773904
Xandr Available upon request
Google DV360 786986145
Reach
Households 439 K
People 922 K
Devices 2.9 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform 1773905
Xandr Available upon request
Google DV360 784984144
Reach
Households 713 K
People 1.5 M
Devices 4.6 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform 1773906
Xandr Available upon request
Google DV360 784984270
Reach
Households 616 K
People 1.3 M
Devices 4 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform 1773907
Xandr Available upon request
Google DV360 784984318
Reach
Households 513 K
People 1.1 M
Devices 3.3 M

Building Age

Ireland Ireland
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform 1773917
Xandr Available upon request
Google DV360 784984243
Reach
Households 365 K
People 766 K
Devices 2.4 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform 1773918
Xandr Available upon request
Google DV360 786986154
Reach
Households 866 K
People 1.8 M
Devices 5.6 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform 1773918
Xandr Available upon request
Google DV360 786986265
Reach
Households 958 K
People 2 M
Devices 6.2 M

Living Space M2

Ireland Ireland
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform 1773920
Xandr Available upon request
Google DV360 1009892515
Reach
Households 904 K
People 1.9 M
Devices 5.9 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform 1773921
Xandr Available upon request
Google DV360 1009893073
Reach
Households 906 K
People 1.9 M
Devices 5.9 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform 1773922
Xandr Available upon request
Google DV360 962279997
Reach
Households 448 K
People 941 K
Devices 2.9 M

Business Audience

Ireland Ireland
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1773882
Xandr Available upon request
Google DV360 784983085
Reach
Companies 68 K
People 144 K
Devices 445 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1773883
Xandr Available upon request
Google DV360 784983919
Reach
Companies 21 K
People 43 K
Devices 133 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1773884
Xandr Available upon request
Google DV360 784983841
Reach
Companies 5 K
People 10 K
Devices 30 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

Ireland Ireland
Composition
Neighbourhood type D
Cars in household B,C
Availability (DSP ID)
Adform 1774003
Xandr Use Composition
Google DV360 860511236
Reach
Households 90 K
People 188 K
Devices 582 K
Composition
Income A,B
Cars in household B,C
Availability (DSP ID)
Adform 1773959
Xandr Use Composition
Google DV360 843503307
Reach
Households 181 K
People 381 K
Devices 1.2 M
Composition
Income A,B,C
Cars in household B,C
Availability (DSP ID)
Adform 1773960
Xandr Use Composition
Google DV360 860632324
Reach
Households 222 K
People 467 K
Devices 1.4 M
Composition
Income B,C,D
Cars in household B,C
Availability (DSP ID)
Adform 1773961
Xandr Use Composition
Google DV360 860632330
Reach
Households 254 K
People 534 K
Devices 1.7 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1773962
Xandr Use Composition
Google DV360 862051917
Reach
Households 231 K
People 486 K
Devices 1.5 M
Composition
Income D,E
Cars in household B,C
Availability (DSP ID)
Adform 1773963
Xandr Use Composition
Google DV360 862051923
Reach
Households 254 K
People 533 K
Devices 1.6 M
Composition
Children in household B,C
Income B,C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1773964
Xandr Use Composition
Google DV360 862051935
Reach
Households 185 K
People 388 K
Devices 1.2 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1773965
Xandr Use Composition
Google DV360 860631565
Reach
Households 236 K
People 495 K
Devices 1.5 M
Composition
Tech Level C
Cars in household B,C
Neighbourhood C,D
Availability (DSP ID)
Adform 1773966
Xandr Use Composition
Google DV360 860632378
Reach
Households 157 K
People 330 K
Devices 1 M
Composition
Cars in household B,C
Household Income E
Savings C
Availability (DSP ID)
Adform 1774004
Xandr Use Composition
Google DV360 862051968
Reach
Households 71 K
People 148 K
Devices 459 K

Car Services

Ireland Ireland
Composition
Cars in household B,C
Availability (DSP ID)
Adform 1774005
Xandr Use Composition
Google DV360 860632381
Reach
Households 324 K
People 681 K
Devices 2.1 M
Composition
Cars in household B,C
Household Income B,C,D,E
Availability (DSP ID)
Adform 1773884
Xandr Use Composition
Google DV360 860632384
Reach
Households 329 K
People 691 K
Devices 2.1 M
Composition
Cars in household B,C
Lifecycle A,B,C,D
Availability (DSP ID)
Adform 1773884
Xandr Use Composition
Google DV360 860632387
Reach
Households 333 K
People 699 K
Devices 2.2 M

Banking / Financing

Ireland Ireland
Composition
Home Ownership A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1773996
Xandr Use Composition
Google DV360 862051986
Reach
Households 239 K
People 503 K
Devices 1.6 M
Composition
Savings A,B
Cars in household B,C
Availability (DSP)
Adform 1773997
Xandr Use Composition
Google DV360 860632390
Reach
Households 289 K
People 606 K
Devices 1.9 M
Composition
Savings A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1773998
Xandr Use Composition
Google DV360 860632351
Reach
Households 259 K
People 544 K
Devices 1.7 M
Composition
Home Ownership A
Savings A,B
Availability (DSP)
Adform 1773999
Xandr Use Composition
Google DV360 860513705
Reach
Households 189 K
People 397 K
Devices 1.2 M
Composition
Household Income A,B
Availability (DSP)
Adform 1774000
Xandr Use Composition
Google DV360 860513720
Reach
Households 228 K
People 478 K
Devices 1.5 M
Composition
Tech Level B,C
Household Income B,C,D
Savings B,C
Availability (DSP)
Adform 1774001
Xandr Use Composition
Google DV360 860632354
Reach
Households 200 K
People 420 K
Devices 1.3 M
Composition
Savings C
Household Income D,E
Availability (DSP)
Adform 1774002
Xandr Use Composition
Google DV360 860513723
Reach
Households 47 K
People 98 K
Devices 304 K

Insurance

Ireland Ireland
Composition
Cars B,C
Availability (DSP)
Adform 1774021
Xandr Use Composition
Google DV360 860632399
Reach
Households 335 K
People 704 K
Devices 2.2 M
Composition
Home Ownership A
Household Income C,D,E
Availability (DSP)
Adform 1773967
Xandr Use Composition
Google DV360 860632357
Reach
Households 707 K
People 1.5 M
Devices 4.6 M
Composition
Lifecycle A,B,C,D
Children in Household B,C
Availability (DSP)
Adform 1773968
Xandr Use Composition
Google DV360 860513744
Reach
Households 387 K
People 813 K
Devices 2.5 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Availability (DSP)
Adform 1773969
Xandr Use Composition
Google DV360 860632414
Reach
Households 304 K
People 639 K
Devices 2 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Education B,C
Availability (DSP)
Adform 1774022
Xandr Use Composition
Google DV360 860632408
Reach
Households 337 K
People 708 K
Devices 2.2 M
Composition
Lifecycle A,B
Household income B,C,D,E
Tech Level B,C
Availability (DSP)
Adform 1774023
Xandr Use Composition
Google DV360 860513765
Reach
Households 365 K
People 766 K
Devices 2.4 M

Real Estate Trading

Ireland Ireland
Composition
Lifecycle A,B
Availability (DSP)
Adform 1774027
Xandr Use Composition
Google DV360 860513753
Reach
Households 240 K
People 503 K
Devices 1.6 M
Composition
Lifecycle C,D
Household Income D,E
Neighbourhood Type C,D
Availability (DSP)
Adform 1773993
Xandr Use Composition
Google DV360 862052028
Reach
Households 200 K
People 419 K
Devices 1.3 M
Composition
Hometype A
Household Income C,D,E
Availability (DSP)
Adform 1773994
Xandr Use Composition
Google DV360 862052010
Reach
Households 388 K
People 814 K
Devices 2.5 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Availability (DSP)
Adform 1773995
Xandr Use Composition
Google DV360 862052034
Reach
Households 284 K
People 597 K
Devices 1.8 M

Home Renovation

Ireland Ireland
Composition
Household income B,C,D,E
Lifecycle A,B,C,D
Availability (DSP)
Adform 1774038
Xandr Use Composition
Google DV360 860513714
Reach
Households 370 K
People 776 K
Devices 2.4 M
Composition
Home ownership A
Household income C,D,E
Availability (DSP)
Adform 1774039
Xandr Use Composition
Google DV360 862052040
Reach
Households 227 K
People 477 K
Devices 1.5 M
Composition
Home ownership A
Household income B,C,D,E
Availability (DSP)
Adform 1774040
Xandr Use Composition
Google DV360 862052013
Reach
Households 240 K
People 505 K
Devices 1.6 M
Composition
Home ownership A
Building age A,B
Availability (DSP)
Adform 1774041
Xandr Use Composition
Google DV360 860513795
Reach
Households 233 K
People 488 K
Devices 1.5 M
Composition
Home ownership A
Hometype B
Availability (DSP)
Adform 1774042
Xandr Use Composition
Google DV360 862052016
Reach
Households 205 K
People 431 K
Devices 1.3 M
Composition
Living Space M2 B,C
Household income B,C,D,E
Tech level B,C
Availability (DSP)
Adform 1774043
Xandr Use Composition
Google DV360 860513717
Reach
Households 268 K
People 563 K
Devices 1.7 M

Restaurants

Ireland Ireland
Composition
Lifecycle A,B
Household income A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1773970
Xandr Use Composition
Google DV360 860632447
Reach
Households 245 K
People 515 K
Devices 1.6 M
Composition
Household income C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1773971
Xandr Use Composition
Google DV360 860513816
Reach
Households 310 K
People 650 K
Devices 2 M
Composition
Lifecycle A,B
Household income B,C,D.E
Neighbourhood Type C,D
Availability (DSP)
Adform 1774028
Xandr Use Composition
Google DV360 860632456
Reach
Households 593 K
People 1.2 M
Devices 3.9 M

Telecommunication

Ireland Ireland
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1773972
Xandr Use Composition
Google DV360 860513810
Reach
Households 407 K
People 854 K
Devices 2.6 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Children in Household B,C
Availability (DSP)
Adform 1773973
Xandr Use Composition
Google DV360 860513813
Reach
Households 407 K
People 854 K
Devices 2.6 M
Composition
Tech Level A,B
Availability (DSP)
Adform 1774033
Xandr Use Composition
Google DV360 862052043
Reach
Households 288 K
People 605 K
Devices 1.9 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1773974
Xandr Use Composition
Google DV360 860513822
Reach
Households 291 K
People 612 K
Devices 1.9 M

Children Articles

Ireland Ireland
Composition
Children B,C
Availability (DSP)
Adform 1773975
Xandr Use Composition
Google DV360 860513825
Reach
Households 407 K
People 854 K
Devices 2.6 M

Culture & Entertainment

Ireland Ireland
Composition
Lifecycle A,B,C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1773976
Xandr Use Composition
Google DV360 860513780
Reach
Households 264 K
People 553 K
Devices 1.7 M
Composition
Education C
Neighbourhood Type C,D
Availability (DSP)
Adform 1773977
Xandr Use Composition
Google DV360 860632495
Reach
Households 234 K
People 491 K
Devices 1.5 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1773978
Xandr Use Composition
Google DV360 860632480
Reach
Households 240 K
People 503 K
Devices 1.6 M
Composition
Lifecycle C,D,E
Neighbourhood Type C,D
Education C
Availability (DSP)
Adform 1774034
Xandr Use Composition
Google DV360 860632519
Reach
Households 272 K
People 571 K
Devices 1.8 M
Composition
Education B,C
Tech Level A,B
Availability (DSP)
Adform 1774035
Xandr Use Composition
Google DV360 860632522
Reach
Households 274 K
People 575 K
Devices 1.8 M
Composition
Education B,C
Tech Level B,C
Availability (DSP)
Adform 1774036
Xandr Use Composition
Google DV360 860632525
Reach
Households 341 K
People 716 K
Devices 2.2 M

Travel & Vacation

Ireland Ireland
Composition
Tech Level B,C
Availability (DSP)
Adform 1773979
Xandr Use Composition
Google DV360 860632498
Reach
Households 432 K
People 907 K
Devices 2.8 M
Composition
Business Audiences A,B,C
Availability (DSP)
Adform 1773979
Xandr Use Composition
Google DV360 860632531
Reach
Households 207 K
People 436 K
Devices 1.3 M
Composition
Household Income A,B,C
Cars in Household B,C
Availability (DSP)
Adform 1773981
Xandr Use Composition
Google DV360 860632537
Reach
Households 224 K
People 471 K
Devices 1.5 M
Composition
Household Income C,D,E
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1773982
Xandr Use Composition
Google DV360 862052076
Reach
Households 205 K
People 431 K
Devices 1.3 M
Composition
Household Income C,D,E
Lifecycle A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1773983
Xandr Use Composition
Google DV360 862052085
Reach
Households 187 K
People 392 K
Devices 1.2 M
Composition
Household Income D,E
Availability (DSP)
Adform 1773984
Xandr Use Composition
Google DV360 860632549
Reach
Households 283 K
People 594 K
Devices 1.8 M
Composition
Lifecycle A
Tech Level B,C
Availability (DSP)
Adform 1773985
Xandr Use Composition
Google DV360 860632555
Reach
Households 205 K
People 431 K
Devices 1.3 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Neighbourhood Type B,C,D
Availability (DSP)
Adform 1774037
Xandr Use Composition
Google DV360 860513870
Reach
Households 246 K
People 516 K
Devices 1.6 M

Computer Games

Ireland Ireland
Composition
Lifecycle A,B,C
Tech Level C
Availability (DSP)
Adform 1774010
Xandr Use Composition
Google DV360 860513873
Reach
Households 265 K
People 556 K
Devices 1.7 M

Betting Online

Ireland Ireland
Composition
Lifecycle A,B
Education A,B
Tech Level B,C
Availability (DSP)
Adform 1774008
Xandr Use Composition
Google DV360 862052091
Reach
Households 365 K
People 766 K
Devices 2.4 M

Electronics

Ireland Ireland
Composition
Household Income C,D,E
Tech Level B,C
Availability (DSP)
Adform 1774011
Xandr Use Composition
Google DV360 860513876
Reach
Households 330 K
People 693 K
Devices 2.1 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1773986
Xandr Use Composition
Google DV360 862052094
Reach
Households 383 K
People 804 K
Devices 2.5 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1774012
Xandr Use Composition
Google DV360 860513738
Reach
Households 388 K
People 814 K
Devices 2.5 M
Composition
Children in Household B,C
Lifecycle A,B,C
Availability (DSP)
Adform 1773987
Xandr Use Composition
Google DV360 862052100
Reach
Households 263 K
People 552 K
Devices 1.7 M
Composition
Home Ownership Own
Hometype B,C
Availability (DSP)
Adform 1773988
Xandr Use Composition
Google DV360 862052142
Reach
Households 524 K
People 1.1 M
Devices 3.4 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1773989
Xandr Use Composition
Google DV360 860513879
Reach
Households 259 K
People 543 K
Devices 1.7 M
Composition
Household Income B,C,D,E
Children in Household B,C
Tech Level B,C
Availability (DSP)
Adform 1773990
Xandr Use Composition
Google DV360 862052151
Reach
Households 344 K
People 723 K
Devices 2.2 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1774029
Xandr Use Composition
Google DV360 860513894
Reach
Households 259 K
People 543 K
Devices 1.7 M

Fast-Moving Consumer Good (FMCG)

Ireland Ireland
Composition
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1774013
Xandr Use Composition
Google DV360 862052160
Reach
Households 328 K
People 689 K
Devices 2.1 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1774014
Xandr Use Composition
Google DV360 860513903
Reach
Households 244 K
People 511 K
Devices 1.6 M
Composition
Lifecycle B,C,D
Availability (DSP)
Adform 1774015
Xandr Use Composition
Google DV360 860513906
Reach
Households 325 K
People 682 K
Devices 2.1 M
Composition
Lifecycle A,B,C
Availability (DSP)
Adform 1774016
Xandr Use Composition
Google DV360 862052172
Reach
Households 304 K
People 638 K
Devices 2 M
Composition
Lifecycle B,C
Availability (DSP)
Adform 1774017
Xandr Use Composition
Google DV360 860513915
Reach
Households 226 K
People 475 K
Devices 1.5 M
Composition
Education C
Tech Level B,C
Neighbourhood Type C,D
Availability (DSP)