Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighbourhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighbourhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

Iceland Iceland
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform 1909271
Xandr 15264408
Google DV360 784984189
Reach
Households 80.8 K
People 266.7 K
Devices 501.1 K
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform 1909272
Xandr 15264409
Google DV360 784984126
Data
Households 29 K
People 96 K
Devices 180 K
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform 1909663
Xandr 15264415
Google DV360 784983769
Data
Households 24 K
People 78 K
Devices 147 K

Household Income

Iceland Iceland
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform 1909281
Xandr 15265321
Google DV360 784984147
Reach
Households 24 K
People 79 K
Devices 149 K
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform 1909282
Xandr 15265338
Google DV360 784984273
Reach
Households 29 K
People 97 K
Devices 183 K
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform 1909283
Xandr 15265363
Google DV360 784984324
Reach
Households 27 K
People 88 K
Devices 166 K
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform 1909284
Xandr 15265370
Google DV360 784984279
Reach
Households 31 K
People 102 K
Devices 191 K
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform 1909285
Xandr 15265387
Google DV360 784984327
Reach
Households 25 K
People 84 K
Devices 157 K

Cars in Household

Iceland Iceland
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform 1909268
Xandr 15264393
Google DV360 784984096
Reach
Households 53 K
People 176 K
Devices 331 K
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform 1909269
Xandr 15264406
Google DV360 784983766
Reach
Households 43 K
People 142 K
Devices 268 K
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform 1909270
Xandr 15264407
Google DV360 784984186
Reach
Households 40 K
People 133 K
Devices 251 K

Hometype

Iceland Iceland
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform 1909258
Xandr 15263661
Google DV360 786985593
Reach
Households 55 K
People 181 K
Devices 340 K
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform 1909259
Xandr 15263670
Google DV360 786985596
Reach
Households 82 K
People 271 K
Devices 510 K

Lifecycle

Iceland Iceland
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform 1909263
Xandr 15264383
Google DV360 784653929
Reach
Households 26 K
People 86 K
Devices 161 K
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform 1909264
Xandr 15264384
Google DV360 784983088
Reach
Households 27 K
People 90 K
Devices 170 K
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform 1909265
Xandr 15264385
Google DV360 784983922
Reach
Households 30 K
People 99 K
Devices 187 K
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform 1909266
Xandr 15264386
Google DV360 784654058
Reach
Households 25 K
People 81 K
Devices 153 K
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform 1909267
Xandr 15264391
Google DV360 784984120
Reach
Households 23 K
People 77 K
Devices 144 K

Home Ownership

Iceland Iceland
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform 1909286
Xandr 15265731
Google DV360 786986298
Reach
Households 80 K
People 264 K
Devices 497 K
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform 1909287
Xandr 15265730
Google DV360 784984240
Reach
Households 56 K
People 185 K
Devices 348 K

Education

Iceland Iceland
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform 1909274
Xandr 15264428
Google DV360 786986160
Reach
Households 42 K
People 140 K
Devices 263 K
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform 1909275
Xandr 15264429
Google DV360 784654064
Reach
Households 51 K
People 167 K
Devices 314 K
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform 1909276
Xandr 15264432
Google DV360 786986166
Reach
Households 44 K
People 145 K
Devices 272 K

Savings

Iceland Iceland
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform 1909260
Xandr 15264380
Google DV360 784983757
Reach
Households 67 K
People 222 K
Devices 416 K
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform 1909261
Xandr 15264381
Google DV360 784653923
Reach
Households 41 K
People 136 K
Devices 255 K
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform 1909262
Xandr 15264382
Google DV360 784983082
Reach
Households 29 K
People 95 K
Devices 178 K

Tech Level

Iceland Iceland
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform 1909294
Xandr 15265739
Google DV360 784654340
Reach
Households 70 K
People 231 K
Devices 433 K
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform 1909295
Xandr 15265741
Google DV360 784654343
Reach
Households 28 K
People 94 K
Devices 176 K
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform 1909296
Xandr 15265759
Google DV360 786986322
Reach
Households 29 K
People 97 K
Devices 183 K

Neighbourhood Type

Iceland Iceland
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform 1909277
Xandr 15264435
Google DV360 786986145
Reach
Households 26 K
People 87 K
Devices 164 K
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform 1909278
Xandr 15264470
Google DV360 784984144
Reach
Households 43 K
People 141 K
Devices 265 K
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform 1909279
Xandr 15264493
Google DV360 784984270
Reach
Households 37 K
People 122 K
Devices 229 K
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform 1909280
Xandr 15264535
Google DV360 784984318
Reach
Households 31 K
People 102 K
Devices 191 K

Building Age

Iceland Iceland
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform 1909288
Xandr 15265732
Google DV360 784984243
Reach
Households 22 K
People 72 K
Devices 136 K
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform 1909289
Xandr 15265734
Google DV360 786986154
Reach
Households 52 K
People 172 K
Devices 323 K
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform 1909290
Xandr 15265735
Google DV360 786986265
Reach
Households 58 K
People 190 K
Devices 357 K

Living Space M2

Iceland Iceland
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform 1909291
Xandr 15265736
Google DV360 1009892515
Reach
Households 54 K
People 179 K
Devices 337 K
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform 1909292
Xandr 15265737
Google DV360 1009893073
Reach
Households 54 K
People 180 K
Devices 338 K
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform 1909293
Xandr 15265738
Google DV360 962279997
Reach
Households 27 K
People 89 K
Devices 167 K

Business Audience

Iceland Iceland
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1909257
Xandr 17046921
Google DV360 784983841
Reach
Companies 4 K
People 14 K
Devices 25 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1909256
Xandr 17046922
Google DV360 784983919
Reach
Companies 1 K
People 4 K
Devices 8 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1909255
Xandr 17046929
Google DV360 784983085
Reach
Companies 274
People 904
Devices 2 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

Iceland Iceland
Composition
Neighbourhood type D
Cars in household B,C
Availability (DSP ID)
Adform 1909314
Xandr Use Composition
Google DV360 860511236
Reach
Households 5 K
People 18 K
Devices 33 K
Composition
Income A,B
Cars in household B,C
Availability (DSP ID)
Adform 1909315
Xandr Use Composition
Google DV360 843503307
Reach
Households 11 K
People 36 K
Devices 68 K
Composition
Income A,B,C
Cars in household B,C
Availability (DSP ID)
Adform 1909316
Xandr Use Composition
Google DV360 860632324
Reach
Households 13 K
People 44 K
Devices 83 K
Composition
Income B,C,D
Cars in household B,C
Availability (DSP ID)
Adform 1909317
Xandr Use Composition
Google DV360 860632330
Reach
Households 15 K
People 50 K
Devices 95 K
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1909318
Xandr Use Composition
Google DV360 862051917
Reach
Households 14 K
People 46 K
Devices 86 K
Composition
Income D,E
Cars in household B,C
Availability (DSP ID)
Adform 1909319
Xandr Use Composition
Google DV360 862051923
Reach
Households 15 K
People 50 K
Devices 95 K
Composition
Children in household B,C
Income B,C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1909320
Xandr Use Composition
Google DV360 862051935
Reach
Households 11 K
People 37 K
Devices 69 K
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1909321
Xandr Use Composition
Google DV360 860631565
Reach
Households 14 K
People 47 K
Devices 88 K
Composition
Tech Level C
Cars in household B,C
Neighbourhood C,D
Availability (DSP ID)
Adform 1909322
Xandr Use Composition
Google DV360 860632378
Reach
Households 9 K
People 31 K
Devices 59 K
Composition
Cars in household B,C
Household Income E
Savings C
Availability (DSP ID)
Adform 1909323
Xandr Use Composition
Google DV360 862051968
Reach
Households 4 K
People 14 K
Devices 26 K

Car Services

Iceland Iceland
Composition
Cars in household B,C
Availability (DSP ID)
Adform 1909324
Xandr Use Composition
Google DV360 860632381
Reach
Households 19 K
People 64 K
Devices 121 K
Composition
Cars in household B,C
Household Income B,C,D,E
Availability (DSP ID)
Adform 1909255
Xandr Use Composition
Google DV360 860632384
Reach
Households 20 K
People 65 K
Devices 123 K
Composition
Cars in household B,C
Lifecycle A,B,C,D
Availability (DSP ID)
Adform 1909255
Xandr Use Composition
Google DV360 860632387
Reach
Households 20 K
People 66 K
Devices 124 K

Banking / Financing

Iceland Iceland
Composition
Home Ownership A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1909298
Xandr Use Composition
Google DV360 862051986
Reach
Households 14 K
People 47 K
Devices 89 K
Composition
Savings A,B
Cars in household B,C
Availability (DSP)
Adform 1909299
Xandr Use Composition
Google DV360 860632390
Reach
Households 17 K
People 57 K
Devices 108 K
Composition
Savings A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1909300
Xandr Use Composition
Google DV360 860632351
Reach
Households 16 K
People 51 K
Devices 96 K
Composition
Home Ownership A
Savings A,B
Availability (DSP)
Adform 1909301
Xandr Use Composition
Google DV360 860513705
Reach
Households 11 K
People 37 K
Devices 70 K
Composition
Household Income A,B
Availability (DSP)
Adform 1909302
Xandr Use Composition
Google DV360 860513720
Reach
Households 14 K
People 45 K
Devices 85 K
Composition
Tech Level B,C
Household Income B,C,D
Savings B,C
Availability (DSP)
Adform 1909303
Xandr Use Composition
Google DV360 860632354
Reach
Households 12 K
People 40 K
Devices 75 K
Composition
Savings C
Household Income D,E
Availability (DSP)
Adform 1909304
Xandr Use Composition
Google DV360 860513723
Reach
Households 3 K
People 9 K
Devices 17 K

Insurance

Iceland Iceland
Composition
Cars B,C
Availability (DSP)
Adform 1909354
Xandr Use Composition
Google DV360 860632399
Reach
Households 20 K
People 66 K
Devices 125 K
Composition
Home Ownership A
Household Income C,D,E
Availability (DSP)
Adform 1909355
Xandr Use Composition
Google DV360 860632357
Reach
Households 42 K
People 140 K
Devices 263 K
Composition
Lifecycle A,B,C,D
Children in Household B,C
Availability (DSP)
Adform 1909356
Xandr Use Composition
Google DV360 860513744
Reach
Households 23 K
People 77 K
Devices 144 K
Composition
Lifecycle A,B,C,D
Household income C,D,E
Availability (DSP)
Adform 1909357
Xandr Use Composition
Google DV360 860632414
Reach
Households 18 K
People 60 K
Devices 113 K
Composition
Lifecycle A,B,C,D
Household income C,D,E
Education B,C
Availability (DSP)
Adform 1909358
Xandr Use Composition
Google DV360 860632408
Reach
Households 20 K
People 67 K
Devices 126 K
Composition
Lifecycle A,B
Household income B,C,D,E
Tech Level B,C
Availability (DSP)
Adform 1909359
Xandr Use Composition
Google DV360 860513765
Reach
Households 22 K
People 72 K
Devices 136 K

Real Estate Trading

Iceland Iceland
Composition
Lifecycle A,B
Availability (DSP)
Adform 1909405
Xandr Use Composition
Google DV360 860513753
Reach
Households 14 K
People 48 K
Devices 89 K
Composition
Lifecycle C,D
Household Income D,E
Neighbourhood Type C,D
Availability (DSP)
Adform 1909406
Xandr Use Composition
Google DV360 862052028
Reach
Households 12 K
People 40 K
Devices 74 K
Composition
Hometype A
Household Income C,D,E
Availability (DSP)
Adform 1909407
Xandr Use Composition
Google DV360 862052010
Reach
Households 23 K
People 77 K
Devices 144 K
Composition
Household Income C,D,E
Lifecycle B,C,D
Availability (DSP)
Adform 1909408
Xandr Use Composition
Google DV360 862052034
Reach
Households 17 K
People 56 K
Devices 106 K

Home Renovation

Iceland Iceland
Composition
Household income B,C,D,E
Lifecycle A,B,C,D
Availability (DSP)
Adform 1909409
Xandr Use Composition
Google DV360 860513714
Reach
Households 22 K
People 73 K
Devices 138 K
Composition
Home ownership A
Household income C,D,E
Availability (DSP)
Adform 1909410
Xandr Use Composition
Google DV360 862052040
Reach
Households 14 K
People 45 K
Devices 85 K
Composition
Home ownership A
Household income B,C,D,E
Availability (DSP)
Adform 1909411
Xandr Use Composition
Google DV360 862052013
Reach
Households 14 K
People 48 K
Devices 90 K
Composition
Home ownership A
Building age A,B
Availability (DSP)
Adform 1909412
Xandr Use Composition
Google DV360 860513795
Reach
Households 14 K
People 46 K
Devices 87 K
Composition
Home ownership A
Hometype B
Availability (DSP)
Adform 1909413
Xandr Use Composition
Google DV360 862052016
Reach
Households 12 K
People 41 K
Devices 76 K
Composition
Living Space M2 B,C
Household income B,C,D,E
Tech level B,C
Availability (DSP)
Adform 1909414
Xandr Use Composition
Google DV360 860513717
Reach
Households 16 K
People 53 K
Devices 100 K

Restaurants

Iceland Iceland
Composition
Lifecycle A,B
Household income A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1909417
Xandr Use Composition
Google DV360 860632447
Reach
Households 15 K
People 49 K
Devices 91 K
Composition
Household income C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1909415
Xandr Use Composition
Google DV360 860513816
Reach
Households 19 K
People 61 K
Devices 115 K
Composition
Lifecycle A,B
Household income B,C,D.E
Neighbourhood Type C,D
Availability (DSP)
Adform 1909416
Xandr Use Composition
Google DV360 860632456
Reach
Households 36 K
People 118 K
Devices 221 K

Telecommunication

Iceland Iceland
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1909418
Xandr Use Composition
Google DV360 860513810
Reach
Households 24 K
People 81 K
Devices 151 K
Composition
Lifecycle A,B,C,D
Tech Level B,C
Children in Household B,C
Availability (DSP)
Adform 1909419
Xandr Use Composition
Google DV360 860513813
Reach
Households 24 K
People 81 K
Devices 151 K
Composition
Tech Level A,B
Availability (DSP)
Adform 1909421
Xandr Use Composition
Google DV360 862052043
Reach
Households 17 K
People 57 K
Devices 107 K
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1909420
Xandr Use Composition
Google DV360 860513822
Reach
Households 18 K
People 58 K
Devices 109 K

Children Articles

Iceland Iceland
Composition
Children B,C
Availability (DSP)
Adform 1909428
Xandr Use Composition
Google DV360 860513825
Reach
Households 24 K
People 81 K
Devices 151 K

Culture & Entertainment

Iceland Iceland
Composition
Lifecycle A,B,C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1909422
Xandr Use Composition
Google DV360 860513780
Reach
Households 16 K
People 52 K
Devices 98 K
Composition
Education C
Neighbourhood Type C,D
Availability (DSP)
Adform 1909423
Xandr Use Composition
Google DV360 860632495
Reach
Households 14 K
People 46 K
Devices 87 K
Composition
Lifecycle A,B
Availability (DSP)
Adform 1909424
Xandr Use Composition
Google DV360 860632480
Reach
Households 14 K
People 48 K
Devices 89 K
Composition
Lifecycle C,D,E
Neighbourhood Type C,D
Education C
Availability (DSP)
Adform 1909425
Xandr Use Composition
Google DV360 860632519
Reach
Households 16 K
People 54 K
Devices 101 K
Composition
Education B,C
Tech Level A,B
Availability (DSP)
Adform 1909426
Xandr Use Composition
Google DV360 860632522
Reach
Households 16 K
People 54 K
Devices 102 K
Composition
Education B,C
Tech Level B,C
Availability (DSP)
Adform 1909427
Xandr Use Composition
Google DV360 860632525
Reach
Households 20 K
People 68 K
Devices 127 K

Travel & Vacation

Iceland Iceland
Composition
Tech Level B,C
Availability (DSP)
Adform 1909429
Xandr Use Composition
Google DV360 860632498
Reach
Households 26 K
People 86 K
Devices 161 K
Composition
Business Audiences A,B,C
Availability (DSP)
Adform 1909429
Xandr Use Composition
Google DV360 860632531
Reach
Households 12 K
People 41 K
Devices 77 K
Composition
Household Income A,B,C
Cars in Household B,C
Availability (DSP)
Adform 1909431
Xandr Use Composition
Google DV360 860632537
Reach
Households 13 K
People 44 K
Devices 84 K
Composition
Household Income C,D,E
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1909432
Xandr Use Composition
Google DV360 862052076
Reach
Households 12 K
People 41 K
Devices 77 K
Composition
Household Income C,D,E
Lifecycle A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1909433
Xandr Use Composition
Google DV360 862052085
Reach
Households 11 K
People 37 K
Devices 69 K
Composition
Household Income D,E
Availability (DSP)
Adform 1909434
Xandr Use Composition
Google DV360 860632549
Reach
Households 17 K
People 56 K
Devices 105 K
Composition
Lifecycle A
Tech Level B,C
Availability (DSP)
Adform 1909435
Xandr Use Composition
Google DV360 860632555
Reach
Households 12 K
People 41 K
Devices 76 K
Composition
Household Income C,D,E
Lifecycle B,C,D
Neighbourhood Type B,C,D
Availability (DSP)
Adform 1909436
Xandr Use Composition
Google DV360 860513870
Reach
Households 15 K
People 49 K
Devices 92 K

Computer Games

Iceland Iceland
Composition
Lifecycle A,B,C
Tech Level C
Availability (DSP)
Adform 1909348
Xandr Use Composition
Google DV360 860513873
Reach
Households 16 K
People 52 K
Devices 99 K

Betting Online

Iceland Iceland
Composition
Lifecycle A,B
Education A,B
Tech Level B,C
Availability (DSP)
Adform 1909305
Xandr Use Composition
Google DV360 862052091
Reach
Households 22 K
People 72 K
Devices 136 K

Electronics

Iceland Iceland
Composition
Household Income C,D,E
Tech Level B,C
Availability (DSP)
Adform 1909327
Xandr Use Composition
Google DV360 860513876
Reach
Households 20 K
People 65 K
Devices 123 K
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1909328
Xandr Use Composition
Google DV360 862052094
Reach
Households 23 K
People 76 K
Devices 143 K
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1909329
Xandr Use Composition
Google DV360 860513738
Reach
Households 23 K
People 77 K
Devices 144 K
Composition
Children in Household B,C
Lifecycle A,B,C
Availability (DSP)
Adform 1909330
Xandr Use Composition
Google DV360 862052100
Reach
Households 16 K
People 52 K
Devices 98 K
Composition
Home Ownership Own
Hometype B,C
Availability (DSP)
Adform 1909331
Xandr Use Composition
Google DV360 862052142
Reach
Households 32 K
People 104 K
Devices 195 K
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1909332
Xandr Use Composition
Google DV360 860513879
Reach
Households 16 K
People 51 K
Devices 96 K
Composition
Household Income B,C,D,E
Children in Household B,C
Tech Level B,C
Availability (DSP)
Adform 1909333
Xandr Use Composition
Google DV360 862052151
Reach
Households 21 K
People 68 K
Devices 128 K
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1909334
Xandr Use Composition
Google DV360 860513894
Reach
Households 16 K
People 51 K
Devices 96 K

Fast-Moving Consumer Good (FMCG)

Iceland Iceland
Composition
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1909339
Xandr Use Composition
Google DV360 862052160
Reach
Households 20 K
People 65 K
Devices 122 K
Composition
Lifecycle A,B
Availability (DSP)
Adform 1909340
Xandr Use Composition
Google DV360 860513903
Reach
Households 15 K
People 48 K
Devices 91 K
Composition
Lifecycle B,C,D
Availability (DSP)
Adform 1909341
Xandr Use Composition
Google DV360 860513906
Reach
Households 20 K
People 64 K
Devices 121 K
Composition
Lifecycle A,B,C
Availability (DSP)
Adform 1909342
Xandr Use Composition
Google DV360 862052172
Reach
Households 18 K
People 60 K
Devices 113 K
Composition
Lifecycle B,C
Availability (DSP)
Adform 1909343
Xandr Use Composition
Google DV360 860513915
Reach
Households 14 K
People 45 K
Devices 84 K
Composition
Education