Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

HungaryHungary
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform1884206
Xandr15264408
Google DV360784984189
Reach
Households 2.5 M
People 5.7 M
Devices 11.3 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform1884207
Xandr15264409
Google DV360784984126
Data
Households 901 K
People 2.1 M
Devices 4.1 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform1884208
Xandr15264415
Google DV360784983769
Data
Households 731 K
People 1.7 M
Devices 3.3 M

Household Income

HungaryHungary
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform1884216
Xandr15265321
Google DV360784984147
Reach
Households 742 K
People 1.7 M
Devices 3.3 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform1884217
Xandr15265338
Google DV360784984273
Reach
Households 912 K
People 2.1 M
Devices 4.1 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform1884218
Xandr15265363
Google DV360784984324
Reach
Households 827 K
People 1.9 M
Devices 3.7 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform1884219
Xandr15265370
Google DV360784984279
Reach
Households 954 K
People 2.2 M
Devices 4.3 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform1884220
Xandr15265387
Google DV360784984327
Reach
Households 784 K
People 1.8 M
Devices 3.5 M

Cars in Household

HungaryHungary
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform1884203
Xandr15264393
Google DV360784984096
Reach
Households 1.7 M
People 3.8 M
Devices 7.4 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform1884204
Xandr15264406
Google DV360784983766
Reach
Households 1.3 M
People 3.1 M
Devices 6 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform1884205
Xandr15264407
Google DV360784984186
Reach
Households 1.3 M
People 2.9 M
Devices 5.6 M

Hometype

HungaryHungary
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform1884194
Xandr15263661
Google DV360786985593
Reach
Households 1.7 M
People 3.9 M
Devices 7.6 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform1884195
Xandr15263670
Google DV360786985596
Reach
Households 2.5 M
People 5.8 M
Devices 11.4 M

Lifecycle

HungaryHungary
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform1884198
Xandr15264383
Google DV360784653929
Reach
Households 806 K
People 1.8 M
Devices 3.6 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform1884199
Xandr15264384
Google DV360784983088
Reach
Households 848 K
People 1.9 M
Devices 3.8 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform1884200
Xandr15264385
Google DV360784983922
Reach
Households 933 K
People 2.1 M
Devices 4.2 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform1884201
Xandr15264386
Google DV360784654058
Reach
Households 763 K
People 1.7 M
Devices 3.4 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform1884202
Xandr15264391
Google DV360784984120
Reach
Households 721 K
People 1.7 M
Devices 3.2 M

Home Ownership

HungaryHungary
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform1884222
Xandr15265731
Google DV360786986298
Reach
Households 2.5 M
People 5.7 M
Devices 11.2 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform1884221
Xandr15265730
Google DV360784984240
Reach
Households 1.7 M
People 4 M
Devices 7.8 M

Education

HungaryHungary
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform1884209
Xandr15264428
Google DV360786986160
Reach
Households 1.3 M
People 3 M
Devices 5.9 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform1884210
Xandr15264429
Google DV360784654064
Reach
Households 1.6 M
People 3.6 M
Devices 7.1 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform1884211
Xandr15264432
Google DV360786986166
Reach
Households 1.4 M
People 3.1 M
Devices 6.1 M

Savings

HungaryHungary
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform1884196
Xandr15264380
Google DV360784983757
Reach
Households 2.1 M
People 4.8 M
Devices 9.3 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform1884197
Xandr15264381
Google DV360784653923
Reach
Households 1.3 M
People 2.9 M
Devices 5.7 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform1884385
Xandr15264382
Google DV360784983082
Reach
Households 890 K
People 2 M
Devices 4 M

Tech Level

HungaryHungary
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform1884229
Xandr15265739
Google DV360784654340
Reach
Households 2.2 M
People 5 M
Devices 9.7 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform1884230
Xandr15265741
Google DV360784654343
Reach
Households 880 K
People 2 M
Devices 4 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform1884231
Xandr15265759
Google DV360786986322
Reach
Households 912 K
People 2.1 M
Devices 4.1 M

Neighbourhood Type

HungaryHungary
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform1884212
Xandr15264435
Google DV360786986145
Reach
Households 816 K
People 1.9 M
Devices 3.7 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform1884213
Xandr15264470
Google DV360784984144
Reach
Households 1.3 M
People 3 M
Devices 6 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform1884214
Xandr15264493
Google DV360784984270
Reach
Households 1.1 M
People 2.6 M
Devices 5.2 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform1884215
Xandr15264535
Google DV360784984318
Reach
Households 954 K
People 2.2 M
Devices 4.3 M

Building Age

HungaryHungary
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform1884223
Xandr15265732
Google DV360784984243
Reach
Households 678 K
People 1.6 M
Devices 3.1 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform1884224
Xandr15265734
Google DV360786986154
Reach
Households 1.6 M
People 3.7 M
Devices 7.3 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform1884225
Xandr15265735
Google DV360786986265
Reach
Households 1.8 M
People 4.1 M
Devices 8 M

Living Space M2

HungaryHungary
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform1884226
Xandr15265736
Google DV360
Reach
Households 1.7 M
People 3.8 M
Devices 7.6 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform1884227
Xandr15265737
Google DV360
Reach
Households 1.7 M
People 3.9 M
Devices 7.6 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform1884228
Xandr15265738
Google DV360
Reach
Households 833 K
People 1.9 M
Devices 3.7 M

Business Audience

HungaryHungary
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1887154
Xandr17046921
Google DV360784983841
Reach
Companies 127 K
People 291 K
Devices 572 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1887155
Xandr17046922
Google DV360784983919
Reach
Companies 38 K
People 87 K
Devices 172 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1887156
Xandr17046929
Google DV360784983085
Reach
Companies 8 K
People 19 K
Devices 38 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

HungaryHungary
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1884249
XandrUse Composition
Google DV360860511236
Reach
Households 167 K
People 382 K
Devices 750 K
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1884250
XandrUse Composition
Google DV360843503307
Reach
Households 337 K
People 772 K
Devices 1.5 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1884251
XandrUse Composition
Google DV360860632324
Reach
Households 413 K
People 947 K
Devices 1.9 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1884252
XandrUse Composition
Google DV360860632330
Reach
Households 473 K
People 1.1 M
Devices 2.1 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1884253
XandrUse Composition
Google DV360862051917
Reach
Households 430 K
People 986 K
Devices 1.9 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1884254
XandrUse Composition
Google DV360862051923
Reach
Households 472 K
People 1.1 M
Devices 2.1 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1884255
XandrUse Composition
Google DV360862051935
Reach
Households 343 K
People 786 K
Devices 1.5 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1884256
XandrUse Composition
Google DV360860631565
Reach
Households 438 K
People 1 M
Devices 2 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1884257
XandrUse Composition
Google DV360860632378
Reach
Households 292 K
People 669 K
Devices 1.3 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1884258
XandrUse Composition
Google DV360862051968
Reach
Households 131 K
People 301 K
Devices 591 K

Car Services

HungaryHungary
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1884259
XandrUse Composition
Google DV360860632381
Reach
Households 603 K
People 1.4 M
Devices 2.7 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1887156
XandrUse Composition
Google DV360860632384
Reach
Households 612 K
People 1.4 M
Devices 2.8 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1887156
XandrUse Composition
Google DV360860632387
Reach
Households 619 K
People 1.4 M
Devices 2.8 M

Banking / Financing

HungaryHungary
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1884233
XandrUse Composition
Google DV360862051986
Reach
Households 445 K
People 1 M
Devices 2 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1884234
XandrUse Composition
Google DV360860632390
Reach
Households 537 K
People 1.2 M
Devices 2.4 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1884235
XandrUse Composition
Google DV360860632351
Reach
Households 482 K
People 1.1 M
Devices 2.2 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1884236
XandrUse Composition
Google DV360860513705
Reach
Households 351 K
People 805 K
Devices 1.6 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1884237
XandrUse Composition
Google DV360860513720
Reach
Households 424 K
People 970 K
Devices 1.9 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1884238
XandrUse Composition
Google DV360860632354
Reach
Households 372 K
People 853 K
Devices 1.7 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1884239
XandrUse Composition
Google DV360860513723
Reach
Households 87 K
People 199 K
Devices 391 K

Insurance

HungaryHungary
Composition
CarsB,C
Availability (DSP)
Adform1884292
XandrUse Composition
Google DV360860632399
Reach
Households 623 K
People 1.4 M
Devices 2.8 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1884289
XandrUse Composition
Google DV360860632357
Reach
Households 1.3 M
People 3 M
Devices 5.9 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1884290
XandrUse Composition
Google DV360860513744
Reach
Households 720 K
People 1.6 M
Devices 3.2 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1884291
XandrUse Composition
Google DV360860632414
Reach
Households 566 K
People 1.3 M
Devices 2.5 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1884293
XandrUse Composition
Google DV360860632408
Reach
Households 627 K
People 1.4 M
Devices 2.8 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1884294
XandrUse Composition
Google DV360860513765
Reach
Households 678 K
People 1.6 M
Devices 3.1 M

Real Estate Trading

HungaryHungary
Composition
LifecycleA,B
Availability (DSP)
Adform1884343
XandrUse Composition
Google DV360860513753
Reach
Households 446 K
People 1 M
Devices 2 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1884340
XandrUse Composition
Google DV360862052028
Reach
Households 371 K
People 850 K
Devices 1.7 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1884341
XandrUse Composition
Google DV360862052010
Reach
Households 721 K
People 1.7 M
Devices 3.2 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1884342
XandrUse Composition
Google DV360862052034
Reach
Households 528 K
People 1.2 M
Devices 2.4 M

Home Renovation

HungaryHungary
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1884344
XandrUse Composition
Google DV360860513714
Reach
Households 687 K
People 1.6 M
Devices 3.1 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1884345
XandrUse Composition
Google DV360862052040
Reach
Households 422 K
People 967 K
Devices 1.9 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1884346
XandrUse Composition
Google DV360862052013
Reach
Households 447 K
People 1 M
Devices 2 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1884347
XandrUse Composition
Google DV360860513795
Reach
Households 432 K
People 990 K
Devices 1.9 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1884348
XandrUse Composition
Google DV360862052016
Reach
Households 382 K
People 874 K
Devices 1.7 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1884349
XandrUse Composition
Google DV360860513717
Reach
Households 499 K
People 1.1 M
Devices 2.2 M

Restaurants

HungaryHungary
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1884352
XandrUse Composition
Google DV360860632447
Reach
Households 456 K
People 1 M
Devices 2.1 M
Composition
Household incomeC,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1884350
XandrUse Composition
Google DV360860513816
Reach
Households 576 K
People 1.3 M
Devices 2.6 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1884351
XandrUse Composition
Google DV360860632456
Reach
Households 1.1 M
People 2.5 M
Devices 5 M

Telecommunication

HungaryHungary
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1884353
XandrUse Composition
Google DV360860513810
Reach
Households 756 K
People 1.7 M
Devices 3.4 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1884354
XandrUse Composition
Google DV360860513813
Reach
Households 756 K
People 1.7 M
Devices 3.4 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1884356
XandrUse Composition
Google DV360862052043
Reach
Households 536 K
People 1.2 M
Devices 2.4 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1884355
XandrUse Composition
Google DV360860513822
Reach
Households 542 K
People 1.2 M
Devices 2.4 M

Children Articles

HungaryHungary
Composition
ChildrenB,C
Availability (DSP)
Adform1884363
XandrUse Composition
Google DV360860513825
Reach
Households 756 K
People 1.7 M
Devices 3.4 M

Culture & Entertainment

HungaryHungary
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1884357
XandrUse Composition
Google DV360860513780
Reach
Households 490 K
People 1.1 M
Devices 2.2 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1884358
XandrUse Composition
Google DV360860632495
Reach
Households 435 K
People 995 K
Devices 2 M
Composition
LifecycleA,B
Availability (DSP)
Adform1884359
XandrUse Composition
Google DV360860632480
Reach
Households 446 K
People 1 M
Devices 2 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1884360
XandrUse Composition
Google DV360860632519
Reach
Households 506 K
People 1.2 M
Devices 2.3 M
Composition
EducationB,C
Tech LevelA,B
Availability (DSP)
Adform1884361
XandrUse Composition
Google DV360860632522
Reach
Households 509 K
People 1.2 M
Devices 2.3 M
Composition
EducationB,C
Tech LevelB,C
Availability (DSP)
Adform1884362
XandrUse Composition
Google DV360860632525
Reach
Households 634 K
People 1.5 M
Devices 2.9 M

Travel & Vacation

HungaryHungary
Composition
Tech LevelB,C
Availability (DSP)
Adform1884364
XandrUse Composition
Google DV360860632498
Reach
Households 803 K
People 1.8 M
Devices 3.6 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1884364
XandrUse Composition
Google DV360860632531
Reach
Households 386 K
People 884 K
Devices 1.7 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1884366
XandrUse Composition
Google DV360860632537
Reach
Households 417 K
People 955 K
Devices 1.9 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1884367
XandrUse Composition
Google DV360862052076
Reach
Households 382 K
People 875 K
Devices 1.7 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1884368
XandrUse Composition
Google DV360862052085
Reach
Households 347 K
People 794 K
Devices 1.6 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1884369
XandrUse Composition
Google DV360860632549
Reach
Households 526 K
People 1.2 M
Devices 2.4 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1884370
XandrUse Composition
Google DV360860632555
Reach
Households 382 K
People 874 K
Devices 1.7 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1884371
XandrUse Composition
Google DV360860513870
Reach
Households 457 K
People 1 M
Devices 2.1 M

Computer Games

HungaryHungary
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1884283
XandrUse Composition
Google DV360860513873
Reach
Households 492 K
People 1.1 M
Devices 2.2 M

Betting Online

HungaryHungary
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1884240
XandrUse Composition
Google DV360862052091
Reach
Households 678 K
People 1.6 M
Devices 3.1 M

Electronics

HungaryHungary
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1884262
XandrUse Composition
Google DV360860513876
Reach
Households 614 K
People 1.4 M
Devices 2.8 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1884263
XandrUse Composition
Google DV360862052094
Reach
Households 712 K
People 1.6 M
Devices 3.2 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1884264
XandrUse Composition
Google DV360860513738
Reach
Households 721 K
People 1.7 M
Devices 3.2 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1884265
XandrUse Composition
Google DV360862052100
Reach
Households 488 K
People 1.1 M
Devices 2.2 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1884266
XandrUse Composition
Google DV360862052142
Reach
Households 975 K
People 2.2 M
Devices 4.4 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1884267
XandrUse Composition
Google DV360860513879
Reach
Households 481 K
People 1.1 M
Devices 2.2 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1884268
XandrUse Composition
Google DV360862052151
Reach
Households 640 K
People 1.5 M
Devices 2.9 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1884269
XandrUse Composition
Google DV360860513894
Reach
Households 481 K
People 1.1 M
Devices 2.2 M

Fast-Moving Consumer Good (FMCG)

HungaryHungary
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1884274
XandrUse Composition
Google DV360862052160
Reach
Households 610 K
People 1.4 M
Devices 2.7 M
Composition
LifecycleA,B
Availability (DSP)
Adform1884275
XandrUse Composition
Google DV360860513903
Reach
Households 453 K
People 1 M
Devices 2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1884276
XandrUse Composition
Google DV360860513906
Reach
Households 604 K
People 1.4 M
Devices 2.7 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1884277
XandrUse Composition
Google DV360862052172
Reach
Households 565 K
People 1.3 M
Devices 2.5 M
Composition
LifecycleB,C
Availability (DSP)
Adform1884278
XandrUse Composition
Google DV360860513915
Reach
Households 421 K
People 964 K
Devices 1.9 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1884279
XandrUse Composition
Google DV360862052184
Reach
Households 376 K
People 860 K
Devices 1.7 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1884280
XandrUse Composition
Google DV360862052187
Reach
Households 393 K
People 901 K
Devices 1.8 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1884281
XandrUse Composition
Google DV360862052190
Reach
Households 326 K
People 747 K
Devices 1.5 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360860632570
Reach
Households 326 K
People 747 K
Devices 1.5 M

Personal Hygiene

HungaryHungary
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1884284
XandrUse Composition
Google DV360862052178
Reach
Households 416 K
People 952 K
Devices 1.9 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1884285
XandrUse Composition
Google DV360860632585
Reach
Households 470 K
People 1.1 M
Devices 2.1 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1884286
XandrUse Composition
Google DV360860632606
Reach
Households 306 K
People 700 K
Devices 1.4 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1884287
XandrUse Composition
Google DV360860632591
Reach
Households 595 K
People 1.4 M
Devices 2.7 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1884288
XandrUse Composition
Google DV360862052205
Reach
Households 471 K
People 1.1 M
Devices 2.1 M

Lifestyle

HungaryHungary
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1884295
XandrUse Composition
Google DV360860632615
Reach
Households 308 K
People 705 K
Devices 1.4 M
Composition
EducationA,B
Availability (DSP)
Adform1884296
XandrUse Composition
Google DV360862052211
Reach
Households 672 K
People 1.5 M
Devices 3 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1884297
XandrUse Composition
Google DV360860632573
Reach
Households 705 K
People 1.6 M
Devices 3.2 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1884298
XandrUse Composition
Google DV360862052118
Reach
Households 426 K
People 976 K
Devices 1.9 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1884299
XandrUse Composition
Google DV360860513972
Reach
Households 593 K
People 1.4 M
Devices 2.7 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1884300
XandrUse Composition
Google DV360860513957
Reach
Households 410 K
People 940 K
Devices 1.8 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1884301
XandrUse Composition
Google DV360860632621
Reach
Households 538 K
People 1.2 M
Devices 2.4 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1884302
XandrUse Composition
Google DV360860632624
Reach
Households 265 K
People 606 K
Devices 1.2 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1884303
XandrUse Composition
Google DV360860632633
Reach
Households 371 K
People 851 K
Devices 1.7 M

Buying Power

HungaryHungary
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1884241
XandrUse Composition
Google DV360860513966
Reach
Households 466 K
People 1.1 M
Devices 2.1 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1884242
XandrUse Composition
Google DV360860513963
Reach
Households 298 K
People 682 K
Devices 1.3 M

Home Security

HungaryHungary
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1884232
XandrUse Composition
Google DV360860513969
Reach
Households 763 K
People 1.7 M
Devices 3.4 M

Pharmaceuticals

HungaryHungary
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1884318
XandrUse Composition
Google DV360860632651
Reach
Households 448 K
People 1 M
Devices 2 M
Composition
LifecycleA,B
Availability (DSP)
Adform1884319
XandrUse Composition
Google DV360862052232
Reach
Households 453 K
People 1 M
Devices 2 M
Composition
LifecycleD,E
Availability (DSP)
Adform1884320
XandrUse Composition
Google DV360860514005
Reach
Households 522 K
People 1.2 M
Devices 2.3 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1884321
XandrUse Composition
Google DV360860514008
Reach
Households 653 K
People 1.5 M
Devices 2.9 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1884322
XandrUse Composition
Google DV360862052259
Reach
Households 435 K
People 995 K
Devices 2 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1884323
XandrUse Composition
Google DV360860514029
Reach
Households 464 K
People 1.1 M
Devices 2.1 M
Composition
LifecycleD,E
Availability (DSP)
Adform1884324
XandrUse Composition
Google DV360860632660
Reach
Households 382 K
People 876 K
Devices 1.7 M

Occasions & Presents

HungaryHungary
Composition
LifecycleA,B,C
Availability (DSP)
Adform1884304
XandrUse Composition
Google DV360862052271
Reach
Households 607 K
People 1.4 M
Devices 2.7 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1884305
XandrUse Composition
Google DV360860632690
Reach
Households 439 K
People 1 M
Devices 2 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1884306
XandrUse Composition
Google DV360860632696
Reach
Households 432 K
People 989 K
Devices 1.9 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1884307
XandrUse Composition
Google DV360862052307
Reach
Households 466 K
People 1.1 M
Devices 2.1 M
Composition
LifecycleA,B
Availability (DSP)
Adform1884308
XandrUse Composition
Google DV360862052295
Reach
Households 452 K
People 1 M
Devices 2 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1884309
XandrUse Composition
Google DV360860514023
Reach
Households 784 K
People 1.8 M
Devices 3.5 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1884310
XandrUse Composition
Google DV360860632732
Reach
Households 700 K
People 1.6 M
Devices 3.2 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1884311
XandrUse Composition
Google DV360860632735
Reach
Households 633 K
People 1.5 M
Devices 2.9 M

Recruitment & Career

HungaryHungary
Composition
Business AudienceB,C
Availability (DSP)
Adform1884244
XandrUse Composition
Google DV360862052370
Reach
Households 636 K
People 1.5 M
Devices 2.9 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1884245
XandrUse Composition
Google DV360862052349
Reach
Households 352 K
People 806 K
Devices 1.6 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1884246
XandrUse Composition
Google DV360862052376
Reach
Households 842 K
People 1.9 M
Devices 3.8 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1884247
XandrUse Composition
Google DV360860514143
Reach
Households 399 K
People 913 K
Devices 1.8 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1884248
XandrUse Composition
Google DV360860514158
Reach
Households 922 K
People 2.1 M
Devices 4.1 M

Political Themes

HungaryHungary
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1884325
XandrUse Composition
Google DV360860514149
Reach
Households 1.3 M
People 3 M
Devices 5.9 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1884326
XandrUse Composition
Google DV360860632813
Reach
Households 806 K
People 1.8 M
Devices 3.6 M
Composition
EducationB,C
Availability (DSP)
Adform1884327
XandrUse Composition
Google DV360860632822
Reach
Households 645 K
People 1.5 M
Devices 2.9 M
Composition
Neighbourhood TypeC,D
Cars in HouseholdA
Availability (DSP)
Adform1884328
XandrUse Composition
Google DV360860632819
Reach
Households 1.1 M
People 2.6 M
Devices 5.2 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1884329
XandrUse Composition
Google DV360862052406
Reach
Households 1.1 M
People 2.5 M
Devices 5 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1884330
XandrUse Composition
Google DV360862052409
Reach
Households 890 K
People 2 M
Devices 4 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1884331
XandrUse Composition
Google DV360860514179
Reach
Households 789 K
People 1.8 M
Devices 3.5 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1884332
XandrUse Composition
Google DV360862052415
Reach
Households 542 K
People 1.2 M
Devices 2.4 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1884333
XandrUse Composition
Google DV360862052418
Reach
Households 385 K
People 881 K
Devices 1.7 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1884334
XandrUse Composition
Google DV360860514185
Reach
Households 814 K
People 1.9 M
Devices 3.7 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1884335
XandrUse Composition
Google DV360860514188
Reach
Households 472 K
People 1.1 M
Devices 2.1 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1884336
XandrUse Composition
Google DV360860632837
Reach
Households 522 K
People 1.2 M
Devices 2.3 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1884337
XandrUse Composition
Google DV360860632840
Reach
Households 339 K
People 777 K
Devices 1.5 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1884338
XandrUse Composition
Google DV360862052424
Reach
Households 907 K
People 2.1 M
Devices 4.1 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1884339
XandrUse Composition
Google DV360862052427
Reach
Households 1.1 M
People 2.4 M
Devices 4.8 M

Fashion & Shopping

HungaryHungary
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1884270
XandrUse Composition
Google DV360862052430
Reach
Households 374 K
People 855 K
Devices 1.7 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1884272
XandrUse Composition
Google DV360860514194
Reach
Households 1.2 M
People 2.7 M
Devices 5.2 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1884273
XandrUse Composition
Google DV360860514200
Reach
Households 420 K
People 962 K
Devices 1.9 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1884271
XandrUse Composition
Google DV360860514236
Reach
Households 1.1 M
People 2.6 M
Devices 5.1 M

Christmas & Winter

HungaryHungary
Composition
LifecycleA,B
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1884313
XandrUse Composition
Google DV360Use Composition
Reach
Households 523 K
People 1.2 M
Devices 2.4 M
Composition
LifecycleA,B
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1760228
XandrUse Composition
Google DV360Use Composition
Reach
Households 639 K
People 1.5 M
Devices 2.9 M
Composition
Children in HouseholdB,C
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1884314
XandrUse Composition
Google DV360Use Composition
Reach
Households 728 K
People 1.7 M
Devices 3.3 M
Composition
Children in HouseholdB,C
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1884315
XandrUse Composition
Google DV360Use Composition
Reach
Households 844 K
People 1.9 M
Devices 3.8 M
Composition
LifecycleD,E
Household IncomeD,E
Tech LevelA,B
Availability (DSP)
Adform1884316
XandrUse Composition
Google DV360Use Composition
Reach
Households 556 K
People 1.3 M
Devices 2.5 M
Composition
LifecycleD,E
Household IncomeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1884317
XandrUse Composition
Google DV360Use Composition
Reach
Households 632 K
People 1.4 M
Devices 2.8 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1884372
XandrUse Composition
Google DV360Use Composition
Reach
Households 595 K
People 1.4 M
Devices 2.7 M
Composition
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1884373
XandrUse Composition
Google DV360Use Composition
Reach
Households 681 K
People 1.6 M
Devices 3.1 M
Composition
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1884374
XandrUse Composition
Google DV360Use Composition
Reach
Households 798 K
People 1.8 M
Devices 3.6 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1884375
XandrUse Composition
Google DV360Use Composition
Reach
Households 844 K
People 1.9 M
Devices 3.8 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Household IncomeB,C,D,E
LifecycleA,B,C
Availability (DSP)
Adform1884376
XandrUse Composition
Google DV360Use Composition
Reach
Households 989 K
People 2.3 M
Devices 4.5 M
Composition
HometypeB
Neighbourhood TypeA,B
Availability (DSP)
Adform1884377
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 3.1 M
Devices 6 M
Composition
HometypeA
Neighbourhood TypeC,D
Availability (DSP)
Adform1884378
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 2.9 M
Devices 5.7 M
Composition
Household IncomeC,D,E
Neighbourhood TypeD
Tech LevelC
Availability (DSP)
Adform1884379
XandrUse Composition
Google DV360Use Composition
Reach
Households 946 K
People 2.2 M
Devices 4.3 M
Composition
SavingsB,C
Neighbourhood TypeC,D
Tech LevelC
Availability (DSP)
Adform1884380
XandrUse Composition
Google DV360Use Composition
Reach
Households 726 K
People 1.7 M
Devices 3.3 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform1884381
XandrUse Composition
Google DV360Use Composition
Reach
Households 569 K
People 1.3 M
Devices 2.6 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform1884383
XandrUse Composition
Google DV360Use Composition
Reach
Households 469 K
People 1.1 M
Devices 2.1 M
Composition
Cars in HouseholdC
Availability (DSP)
Adform1884382
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.4 M
People 3.2 M
Devices 6.4 M
D

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