Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

GreeceGreece
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform1865203
Xandr15264408
Google DV360784984189
Reach
Households 3 M
People 6.2 M
Devices 22.7 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform1864836
Xandr15264409
Google DV360784984126
Data
Households 1.1 M
People 2.2 M
Devices 8.2 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform1864837
Xandr15264415
Google DV360784983769
Data
Households 863 K
People 1.8 M
Devices 6.6 M

Household Income

GreeceGreece
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform1865211
Xandr15265321
Google DV360784984147
Reach
Households 875 K
People 1.8 M
Devices 6.7 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform1865212
Xandr15265338
Google DV360784984273
Reach
Households 1.1 M
People 2.3 M
Devices 8.3 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform1865213
Xandr15265363
Google DV360784984324
Reach
Households 975 K
People 2 M
Devices 7.5 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform1865214
Xandr15265370
Google DV360784984279
Reach
Households 1.1 M
People 2.4 M
Devices 8.7 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform1865215
Xandr15265387
Google DV360784984327
Reach
Households 925 K
People 1.9 M
Devices 7.1 M

Cars in Household

GreeceGreece
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform1865200
Xandr15264393
Google DV360784984096
Reach
Households 2 M
People 4.1 M
Devices 15 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform1865201
Xandr15264406
Google DV360784983766
Reach
Households 1.6 M
People 3.3 M
Devices 12.1 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform1865202
Xandr15264407
Google DV360784984186
Reach
Households 1.5 M
People 3.1 M
Devices 11.4 M

Hometype

GreeceGreece
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform1865191
Xandr15263661
Google DV360786985593
Reach
Households 2 M
People 4.2 M
Devices 15.4 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform1865192
Xandr15263670
Google DV360786985596
Reach
Households 3 M
People 6.3 M
Devices 23.1 M

Lifecycle

GreeceGreece
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform1865195
Xandr15264383
Google DV360784653929
Reach
Households 950 K
People 2 M
Devices 7.3 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform1865196
Xandr15264384
Google DV360784983088
Reach
Households 1 M
People 2.1 M
Devices 7.7 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform1865197
Xandr15264385
Google DV360784983922
Reach
Households 1.1 M
People 2.3 M
Devices 8.5 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform1865198
Xandr15264386
Google DV360784654058
Reach
Households 900 K
People 1.9 M
Devices 6.9 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform1865199
Xandr15264391
Google DV360784984120
Reach
Households 850 K
People 1.8 M
Devices 6.5 M

Home Ownership

GreeceGreece
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform1865216
Xandr15265731
Google DV360786986298
Reach
Households 2.9 M
People 6.1 M
Devices 22.5 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform1865217
Xandr15265730
Google DV360784984240
Reach
Households 2.1 M
People 4.3 M
Devices 15.8 M

Education

GreeceGreece
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform1865204
Xandr15264428
Google DV360786986160
Reach
Households 1.6 M
People 3.3 M
Devices 11.9 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform1865205
Xandr15264429
Google DV360784654064
Reach
Households 1.9 M
People 3.9 M
Devices 14.2 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform1865206
Xandr15264432
Google DV360786986166
Reach
Households 1.6 M
People 3.4 M
Devices 12.3 M

Savings

GreeceGreece
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform1865193
Xandr15264380
Google DV360784983757
Reach
Households 2.5 M
People 5.1 M
Devices 18.9 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform1865194
Xandr15264381
Google DV360784653923
Reach
Households 1.5 M
People 3.2 M
Devices 11.6 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform1864807
Xandr15264382
Google DV360784983082
Reach
Households 1.1 M
People 2.2 M
Devices 8.1 M

Tech Level

GreeceGreece
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform1865224
Xandr15265739
Google DV360784654340
Reach
Households 2.6 M
People 5.4 M
Devices 19.6 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform1865225
Xandr15265741
Google DV360784654343
Reach
Households 1 M
People 2.2 M
Devices 8 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform1865226
Xandr15265759
Google DV360786986322
Reach
Households 1.1 M
People 2.3 M
Devices 8.3 M

Neighbourhood Type

GreeceGreece
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform1865207
Xandr15264435
Google DV360786986145
Reach
Households 963 K
People 2 M
Devices 7.4 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform1865208
Xandr15264470
Google DV360784984144
Reach
Households 1.6 M
People 3.3 M
Devices 12 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform1865209
Xandr15264493
Google DV360784984270
Reach
Households 1.4 M
People 2.8 M
Devices 10.4 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform1865210
Xandr15264535
Google DV360784984318
Reach
Households 1.1 M
People 2.4 M
Devices 8.7 M

Building Age

GreeceGreece
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform1865218
Xandr15265732
Google DV360784984243
Reach
Households 800 K
People 1.7 M
Devices 6.2 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform1865219
Xandr15265734
Google DV360786986154
Reach
Households 1.9 M
People 4 M
Devices 14.6 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform1865220
Xandr15265735
Google DV360786986265
Reach
Households 2.1 M
People 4.4 M
Devices 16.2 M

Living Space M2

GreeceGreece
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform1865221
Xandr15265736
Google DV360
Reach
Households 2 M
People 4.2 M
Devices 15.3 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform1865222
Xandr15265737
Google DV360
Reach
Households 2 M
People 4.2 M
Devices 15.3 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform1865223
Xandr15265738
Google DV360
Reach
Households 983 K
People 2.1 M
Devices 7.6 M

Business Audience

GreeceGreece
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1887148
Xandr17046921
Google DV360784983841
Reach
Companies 150 K
People 315 K
Devices 1.2 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1887149
Xandr17046922
Google DV360784983919
Reach
Companies 45 K
People 95 K
Devices 347 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1887150
Xandr17046929
Google DV360784983085
Reach
Companies 10 K
People 21 K
Devices 77 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

GreeceGreece
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1865244
XandrUse Composition
Google DV360860511236
Reach
Households 197 K
People 413 K
Devices 1.5 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1865245
XandrUse Composition
Google DV360843503307
Reach
Households 398 K
People 835 K
Devices 3.1 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1865246
XandrUse Composition
Google DV360860632324
Reach
Households 488 K
People 1 M
Devices 3.8 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1865247
XandrUse Composition
Google DV360860632330
Reach
Households 558 K
People 1.2 M
Devices 4.3 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1865248
XandrUse Composition
Google DV360862051917
Reach
Households 508 K
People 1.1 M
Devices 3.9 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1865249
XandrUse Composition
Google DV360862051923
Reach
Households 557 K
People 1.2 M
Devices 4.3 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1865250
XandrUse Composition
Google DV360862051935
Reach
Households 405 K
People 851 K
Devices 3.1 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1865251
XandrUse Composition
Google DV360860631565
Reach
Households 517 K
People 1.1 M
Devices 4 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1865252
XandrUse Composition
Google DV360860632378
Reach
Households 345 K
People 723 K
Devices 2.7 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1865253
XandrUse Composition
Google DV360862051968
Reach
Households 155 K
People 326 K
Devices 1.2 M

Car Services

GreeceGreece
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1865254
XandrUse Composition
Google DV360860632381
Reach
Households 712 K
People 1.5 M
Devices 5.5 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1887150
XandrUse Composition
Google DV360860632384
Reach
Households 722 K
People 1.5 M
Devices 5.6 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1887150
XandrUse Composition
Google DV360860632387
Reach
Households 730 K
People 1.5 M
Devices 5.6 M

Banking / Financing

GreeceGreece
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1865228
XandrUse Composition
Google DV360862051986
Reach
Households 525 K
People 1.1 M
Devices 4 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1865229
XandrUse Composition
Google DV360860632390
Reach
Households 633 K
People 1.3 M
Devices 4.9 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1865230
XandrUse Composition
Google DV360860632351
Reach
Households 568 K
People 1.2 M
Devices 4.4 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1865231
XandrUse Composition
Google DV360860513705
Reach
Households 415 K
People 870 K
Devices 3.2 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1865232
XandrUse Composition
Google DV360860513720
Reach
Households 500 K
People 1 M
Devices 3.8 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1865233
XandrUse Composition
Google DV360860632354
Reach
Households 439 K
People 922 K
Devices 3.4 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1865234
XandrUse Composition
Google DV360860513723
Reach
Households 103 K
People 215 K
Devices 789 K

Insurance

GreeceGreece
Composition
CarsB,C
Availability (DSP)
Adform1865286
XandrUse Composition
Google DV360860632399
Reach
Households 735 K
People 1.5 M
Devices 5.7 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1865283
XandrUse Composition
Google DV360860632357
Reach
Households 1.6 M
People 3.3 M
Devices 11.9 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1865284
XandrUse Composition
Google DV360860513744
Reach
Households 849 K
People 1.8 M
Devices 6.5 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1865285
XandrUse Composition
Google DV360860632414
Reach
Households 668 K
People 1.4 M
Devices 5.1 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1865287
XandrUse Composition
Google DV360860632408
Reach
Households 740 K
People 1.6 M
Devices 5.7 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1865288
XandrUse Composition
Google DV360860513765
Reach
Households 800 K
People 1.7 M
Devices 6.2 M

Real Estate Trading

GreeceGreece
Composition
LifecycleA,B
Availability (DSP)
Adform1865335
XandrUse Composition
Google DV360860513753
Reach
Households 526 K
People 1.1 M
Devices 4 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1865332
XandrUse Composition
Google DV360862052028
Reach
Households 438 K
People 919 K
Devices 3.4 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1865333
XandrUse Composition
Google DV360862052010
Reach
Households 850 K
People 1.8 M
Devices 6.5 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1865334
XandrUse Composition
Google DV360862052034
Reach
Households 623 K
People 1.3 M
Devices 4.8 M

Home Renovation

GreeceGreece
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1865336
XandrUse Composition
Google DV360860513714
Reach
Households 811 K
People 1.7 M
Devices 6.2 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1865337
XandrUse Composition
Google DV360862052040
Reach
Households 498 K
People 1 M
Devices 3.8 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1865338
XandrUse Composition
Google DV360862052013
Reach
Households 527 K
People 1.1 M
Devices 4.1 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1865339
XandrUse Composition
Google DV360860513795
Reach
Households 510 K
People 1.1 M
Devices 3.9 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1865340
XandrUse Composition
Google DV360862052016
Reach
Households 450 K
People 945 K
Devices 3.5 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1865341
XandrUse Composition
Google DV360860513717
Reach
Households 588 K
People 1.2 M
Devices 4.5 M

Restaurants

GreeceGreece
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1865342
XandrUse Composition
Google DV360860632447
Reach
Households 538 K
People 1.1 M
Devices 4.1 M
Composition
Household incomeC,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1865343
XandrUse Composition
Google DV360860513816
Reach
Households 679 K
People 1.4 M
Devices 5.2 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1865344
XandrUse Composition
Google DV360860632456
Reach
Households 1.3 M
People 2.7 M
Devices 10 M

Telecommunication

GreeceGreece
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1865345
XandrUse Composition
Google DV360860513810
Reach
Households 892 K
People 1.9 M
Devices 6.9 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1865346
XandrUse Composition
Google DV360860513813
Reach
Households 892 K
People 1.9 M
Devices 6.9 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1865348
XandrUse Composition
Google DV360862052043
Reach
Households 632 K
People 1.3 M
Devices 4.9 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1865347
XandrUse Composition
Google DV360860513822
Reach
Households 639 K
People 1.3 M
Devices 4.9 M

Children Articles

GreeceGreece
Composition
ChildrenB,C
Availability (DSP)
Adform1865354
XandrUse Composition
Google DV360860513825
Reach
Households 892 K
People 1.9 M
Devices 6.9 M

Culture & Entertainment

GreeceGreece
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1865349
XandrUse Composition
Google DV360860513780
Reach
Households 578 K
People 1.2 M
Devices 4.5 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1865376
XandrUse Composition
Google DV360860632495
Reach
Households 513 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleA,B
Availability (DSP)
Adform1865350
XandrUse Composition
Google DV360860632480
Reach
Households 526 K
People 1.1 M
Devices 4 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1865351
XandrUse Composition
Google DV360860632519
Reach
Households 597 K
People 1.3 M
Devices 4.6 M
Composition
EducationB,C
Tech LevelA,B
Availability (DSP)
Adform1865352
XandrUse Composition
Google DV360860632522
Reach
Households 600 K
People 1.3 M
Devices 4.6 M
Composition
EducationB,C
Tech LevelB,C
Availability (DSP)
Adform1865353
XandrUse Composition
Google DV360860632525
Reach
Households 748 K
People 1.6 M
Devices 5.8 M

Travel & Vacation

GreeceGreece
Composition
Tech LevelB,C
Availability (DSP)
Adform1865355
XandrUse Composition
Google DV360860632498
Reach
Households 948 K
People 2 M
Devices 7.3 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1865355
XandrUse Composition
Google DV360860632531
Reach
Households 455 K
People 956 K
Devices 3.5 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1865357
XandrUse Composition
Google DV360860632537
Reach
Households 492 K
People 1 M
Devices 3.8 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1865358
XandrUse Composition
Google DV360862052076
Reach
Households 451 K
People 946 K
Devices 3.5 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1865359
XandrUse Composition
Google DV360862052085
Reach
Households 409 K
People 859 K
Devices 3.1 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1865360
XandrUse Composition
Google DV360860632549
Reach
Households 620 K
People 1.3 M
Devices 4.8 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1865361
XandrUse Composition
Google DV360860632555
Reach
Households 450 K
People 945 K
Devices 3.5 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1865362
XandrUse Composition
Google DV360860513870
Reach
Households 539 K
People 1.1 M
Devices 4.2 M

Computer Games

GreeceGreece
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1865277
XandrUse Composition
Google DV360860513873
Reach
Households 581 K
People 1.2 M
Devices 4.5 M

Betting Online

GreeceGreece
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1865235
XandrUse Composition
Google DV360862052091
Reach
Households 800 K
People 1.7 M
Devices 6.2 M

Electronics

GreeceGreece
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1865262
XandrUse Composition
Google DV360860513876
Reach
Households 724 K
People 1.5 M
Devices 5.6 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1865257
XandrUse Composition
Google DV360862052094
Reach
Households 840 K
People 1.8 M
Devices 6.5 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1865258
XandrUse Composition
Google DV360860513738
Reach
Households 850 K
People 1.8 M
Devices 6.5 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1865259
XandrUse Composition
Google DV360862052100
Reach
Households 576 K
People 1.2 M
Devices 4.4 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1865260
XandrUse Composition
Google DV360862052142
Reach
Households 1.2 M
People 2.4 M
Devices 8.9 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1865261
XandrUse Composition
Google DV360860513879
Reach
Households 567 K
People 1.2 M
Devices 4.4 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1865373
XandrUse Composition
Google DV360862052151
Reach
Households 755 K
People 1.6 M
Devices 5.8 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1865263
XandrUse Composition
Google DV360860513894
Reach
Households 567 K
People 1.2 M
Devices 4.4 M

Fast-Moving Consumer Good (FMCG)

GreeceGreece
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1865268
XandrUse Composition
Google DV360862052160
Reach
Households 720 K
People 1.5 M
Devices 5.5 M
Composition
LifecycleA,B
Availability (DSP)
Adform1865269
XandrUse Composition
Google DV360860513903
Reach
Households 534 K
People 1.1 M
Devices 4.1 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1865270
XandrUse Composition
Google DV360860513906
Reach
Households 712 K
People 1.5 M
Devices 5.5 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1865271
XandrUse Composition
Google DV360862052172
Reach
Households 667 K
People 1.4 M
Devices 5.1 M
Composition
LifecycleB,C
Availability (DSP)
Adform1865272
XandrUse Composition
Google DV360860513915
Reach
Households 497 K
People 1 M
Devices 3.8 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1865273
XandrUse Composition
Google DV360862052184
Reach
Households 443 K
People 930 K
Devices 3.4 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1865274
XandrUse Composition
Google DV360862052187
Reach
Households 464 K
People 974 K
Devices 3.6 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1865275
XandrUse Composition
Google DV360862052190
Reach
Households 385 K
People 807 K
Devices 3 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360860632570
Reach
Households 385 K
People 807 K
Devices 3 M

Personal Hygiene

GreeceGreece
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1865278
XandrUse Composition
Google DV360862052178
Reach
Households 490 K
People 1 M
Devices 3.8 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1865279
XandrUse Composition
Google DV360860632585
Reach
Households 555 K
People 1.2 M
Devices 4.3 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1865280
XandrUse Composition
Google DV360860632606
Reach
Households 361 K
People 757 K
Devices 2.8 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1865281
XandrUse Composition
Google DV360860632591
Reach
Households 702 K
People 1.5 M
Devices 5.4 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1865282
XandrUse Composition
Google DV360862052205
Reach
Households 555 K
People 1.2 M
Devices 4.3 M

Lifestyle

GreeceGreece
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1865289
XandrUse Composition
Google DV360860632615
Reach
Households 363 K
People 762 K
Devices 2.8 M
Composition
EducationA,B
Availability (DSP)
Adform1865290
XandrUse Composition
Google DV360862052211
Reach
Households 793 K
People 1.7 M
Devices 6.1 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1865291
XandrUse Composition
Google DV360860632573
Reach
Households 832 K
People 1.7 M
Devices 6.4 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1865292
XandrUse Composition
Google DV360862052118
Reach
Households 503 K
People 1.1 M
Devices 3.9 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1865374
XandrUse Composition
Google DV360860513972
Reach
Households 699 K
People 1.5 M
Devices 5.4 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1865375
XandrUse Composition
Google DV360860513957
Reach
Households 484 K
People 1 M
Devices 3.7 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1865293
XandrUse Composition
Google DV360860632621
Reach
Households 635 K
People 1.3 M
Devices 4.9 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1865294
XandrUse Composition
Google DV360860632624
Reach
Households 312 K
People 655 K
Devices 2.4 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1865295
XandrUse Composition
Google DV360860632633
Reach
Households 438 K
People 920 K
Devices 3.4 M

Buying Power

GreeceGreece
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1865236
XandrUse Composition
Google DV360860513966
Reach
Households 550 K
People 1.2 M
Devices 4.2 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1865237
XandrUse Composition
Google DV360860513963
Reach
Households 351 K
People 737 K
Devices 2.7 M

Home Security

GreeceGreece
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1865227
XandrUse Composition
Google DV360860513969
Reach
Households 900 K
People 1.9 M
Devices 6.9 M

Pharmaceuticals

GreeceGreece
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1865310
XandrUse Composition
Google DV360860632651
Reach
Households 528 K
People 1.1 M
Devices 4.1 M
Composition
LifecycleA,B
Availability (DSP)
Adform1865311
XandrUse Composition
Google DV360862052232
Reach
Households 534 K
People 1.1 M
Devices 4.1 M
Composition
LifecycleD,E
Availability (DSP)
Adform1865312
XandrUse Composition
Google DV360860514005
Reach
Households 615 K
People 1.3 M
Devices 4.7 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1865313
XandrUse Composition
Google DV360860514008
Reach
Households 771 K
People 1.6 M
Devices 5.9 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1865314
XandrUse Composition
Google DV360862052259
Reach
Households 513 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1865315
XandrUse Composition
Google DV360860514029
Reach
Households 548 K
People 1.1 M
Devices 4.2 M
Composition
LifecycleD,E
Availability (DSP)
Adform1865316
XandrUse Composition
Google DV360860632660
Reach
Households 451 K
People 947 K
Devices 3.5 M

Occasions & Presents

GreeceGreece
Composition
LifecycleA,B,C
Availability (DSP)
Adform1865296
XandrUse Composition
Google DV360862052271
Reach
Households 716 K
People 1.5 M
Devices 5.5 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1865297
XandrUse Composition
Google DV360860632690
Reach
Households 518 K
People 1.1 M
Devices 4 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1865298
XandrUse Composition
Google DV360860632696
Reach
Households 510 K
People 1.1 M
Devices 3.9 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1865299
XandrUse Composition
Google DV360862052307
Reach
Households 550 K
People 1.2 M
Devices 4.2 M
Composition
LifecycleA,B
Availability (DSP)
Adform1865300
XandrUse Composition
Google DV360862052295
Reach
Households 533 K
People 1.1 M
Devices 4.1 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1865301
XandrUse Composition
Google DV360860514023
Reach
Households 924 K
People 1.9 M
Devices 7.1 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1865302
XandrUse Composition
Google DV360860632732
Reach
Households 826 K
People 1.7 M
Devices 6.4 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1865302
XandrUse Composition
Google DV360860632735
Reach
Households 747 K
People 1.6 M
Devices 5.8 M

Recruitment & Career

GreeceGreece
Composition
Business AudienceB,C
Availability (DSP)
Adform1865239
XandrUse Composition
Google DV360862052370
Reach
Households 750 K
People 1.6 M
Devices 5.8 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1865240
XandrUse Composition
Google DV360862052349
Reach
Households 415 K
People 872 K
Devices 3.2 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1865241
XandrUse Composition
Google DV360862052376
Reach
Households 993 K
People 2.1 M
Devices 7.6 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1865242
XandrUse Composition
Google DV360860514143
Reach
Households 470 K
People 987 K
Devices 3.6 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1865243
XandrUse Composition
Google DV360860514158
Reach
Households 1.1 M
People 2.3 M
Devices 8.4 M

Political Themes

GreeceGreece
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1865317
XandrUse Composition
Google DV360860514149
Reach
Households 1.6 M
People 3.3 M
Devices 11.9 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1865318
XandrUse Composition
Google DV360860632813
Reach
Households 950 K
People 2 M
Devices 7.3 M
Composition
EducationB,C
Availability (DSP)
Adform1865319
XandrUse Composition
Google DV360860632822
Reach
Households 761 K
People 1.6 M
Devices 5.9 M
Composition
Neighbourhood TypeC,D
Cars in HouseholdA
Availability (DSP)
Adform1865320
XandrUse Composition
Google DV360860632819
Reach
Households 1.4 M
People 2.8 M
Devices 10.4 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1865321
XandrUse Composition
Google DV360862052406
Reach
Households 1.3 M
People 2.7 M
Devices 10 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1865322
XandrUse Composition
Google DV360862052409
Reach
Households 1.1 M
People 2.2 M
Devices 8.1 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1865323
XandrUse Composition
Google DV360860514179
Reach
Households 930 K
People 2 M
Devices 7.2 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1865324
XandrUse Composition
Google DV360862052415
Reach
Households 639 K
People 1.3 M
Devices 4.9 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1865325
XandrUse Composition
Google DV360862052418
Reach
Households 454 K
People 952 K
Devices 3.5 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1865326
XandrUse Composition
Google DV360860514185
Reach
Households 960 K
People 2 M
Devices 7.4 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1865327
XandrUse Composition
Google DV360860514188
Reach
Households 557 K
People 1.2 M
Devices 4.3 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1865328
XandrUse Composition
Google DV360860632837
Reach
Households 615 K
People 1.3 M
Devices 4.7 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1865329
XandrUse Composition
Google DV360860632840
Reach
Households 400 K
People 840 K
Devices 3.1 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1865330
XandrUse Composition
Google DV360862052424
Reach
Households 1.1 M
People 2.2 M
Devices 8.2 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1865331
XandrUse Composition
Google DV360862052427
Reach
Households 1.3 M
People 2.6 M
Devices 9.6 M

Fashion & Shopping

GreeceGreece
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1865264
XandrUse Composition
Google DV360862052430
Reach
Households 441 K
People 925 K
Devices 3.4 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1865266
XandrUse Composition
Google DV360860514194
Reach
Households 1.4 M
People 2.9 M
Devices 10.5 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1865267
XandrUse Composition
Google DV360860514200
Reach
Households 496 K
People 1 M
Devices 3.8 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1865265
XandrUse Composition
Google DV360860514236
Reach
Households 1.3 M
People 2.8 M
Devices 10.3 M

Christmas & Winter

GreeceGreece
Composition
LifecycleA,B
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 617 K
People 1.3 M
Devices 4.7 M
Composition
LifecycleA,B
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1760228
XandrUse Composition
Google DV360Use Composition
Reach
Households 754 K
People 1.6 M
Devices 5.8 M
Composition
Children in HouseholdB,C
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 859 K
People 1.8 M
Devices 6.6 M
Composition
Children in HouseholdB,C
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 995 K
People 2.1 M
Devices 7.7 M
Composition
LifecycleD,E
Household IncomeD,E
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 656 K
People 1.4 M
Devices 5 M
Composition
LifecycleD,E
Household IncomeA,B,C
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 746 K
People 1.6 M
Devices 5.7 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 702 K
People 1.5 M
Devices 5.4 M
Composition
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 803 K
People 1.7 M
Devices 6.2 M
Composition
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 941 K
People 2 M
Devices 7.2 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 996 K
People 2.1 M
Devices 7.7 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Household IncomeB,C,D,E
LifecycleA,B,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 2.4 M
Devices 9 M
Composition
HometypeB
Neighbourhood TypeA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 3.3 M
Devices 12.1 M
Composition
HometypeA
Neighbourhood TypeC,D
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 3.1 M
Devices 11.5 M
Composition
Household IncomeC,D,E
Neighbourhood TypeD
Tech LevelC
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 2.3 M
Devices 8.6 M
Composition
SavingsB,C
Neighbourhood TypeC,D
Tech LevelC
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 857 K
People 1.8 M
Devices 6.6 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 672 K
People 1.4 M
Devices 5.2 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 554 K
People 1.2 M
Devices 4.3 M
Composition
Cars in HouseholdC
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 3.5 M
Devices 12.9 M
D

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