Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighbourhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighbourhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

Germany Germany
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform 689810
Xandr 15264408
Google DV360 784984189
Reach
Households 22.2 M
People 46.6 M
Devices 149 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform 689814
Xandr 15264409
Google DV360 784984126
Data
Households 8 M
People 16.8 M
Devices 53.7 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform 689929
Xandr 15264415
Google DV360 784983769
Data
Households 6.5 M
People 13.6 M
Devices 43.6 M

Household Income

Germany Germany
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform 690437
Xandr 15265321
Google DV360 784984147
Reach
Households 6.6 M
People 13.8 M
Devices 44.2 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform 690439
Xandr 15265338
Google DV360 784984273
Reach
Households 8.1 M
People 17 M
Devices 54.3 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform 690443
Xandr 15265363
Google DV360 784984324
Reach
Households 7.3 M
People 15.4 M
Devices 49.2 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform 690445
Xandr 15265370
Google DV360 784984279
Reach
Households 8.5 M
People 17.8 M
Devices 56.8 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform 690447
Xandr 15265387
Google DV360 784984327
Reach
Households 7 M
People 14.6 M
Devices 46.7 M

Cars in Household

Germany Germany
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform 689807
Xandr 15264393
Google DV360 784984096
Reach
Households 14.7 M
People 30.8 M
Devices 98.5 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform 689808
Xandr 15264406
Google DV360 784983766
Reach
Households 11.8 M
People 24.9 M
Devices 79.5 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform 689809
Xandr 15264407
Google DV360 784984186
Reach
Households 11.1 M
People 23.3 M
Devices 74.5 M

Hometype

Germany Germany
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform 689788
Xandr 15263661
Google DV360 786985593
Reach
Households 15 M
People 31.6 M
Devices 101 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform 689791
Xandr 15263670
Google DV360 786985596
Reach
Households 22.5 M
People 47.3 M
Devices 151.5 M

Lifecycle

Germany Germany
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform 689796
Xandr 15264383
Google DV360 784653929
Reach
Households 7.1 M
People 15 M
Devices 48 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform 689798
Xandr 15264384
Google DV360 784983088
Reach
Households 7.5 M
People 15.8 M
Devices 50.5 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform 689799
Xandr 15264385
Google DV360 784983922
Reach
Households 8.3 M
People 17.4 M
Devices 55.5 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform 689801
Xandr 15264386
Google DV360 784654058
Reach
Households 6.8 M
People 14.2 M
Devices 45.4 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform 689803
Xandr 15264391
Google DV360 784984120
Reach
Households 6.4 M
People 13.4 M
Devices 42.9 M

Home Ownership

Germany Germany
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform 690492
Xandr 15265731
Google DV360 786986298
Reach
Households 22 M
People 46.2 M
Devices 147.7 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform 690493
Xandr 15265730
Google DV360 784984240
Reach
Households 15.4 M
People 32.3 M
Devices 103.5 M

Education

Germany Germany
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform 689931
Xandr 15264428
Google DV360 786986160
Reach
Households 11.6 M
People 24.5 M
Devices 78.3 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform 689933
Xandr 15264429
Google DV360 784654064
Reach
Households 13.9 M
People 29.2 M
Devices 93.4 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform 689936
Xandr 15264432
Google DV360 786986166
Reach
Households 12 M
People 25.2 M
Devices 80.8 M

Savings

Germany Germany
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform 689792
Xandr 15264380
Google DV360 784983757
Reach
Households 18.4 M
People 38.7 M
Devices 123.7 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform 689794
Xandr 15264381
Google DV360 784653923
Reach
Households 11.3 M
People 23.7 M
Devices 75.7 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform 689795
Xandr 15264382
Google DV360 784983082
Reach
Households 7.9 M
People 16.6 M
Devices 53 M

Tech Level

Germany Germany
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform 690515
Xandr 15265739
Google DV360 784654340
Reach
Households 19.2 M
People 40.2 M
Devices 128.8 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform 690516
Xandr 15265741
Google DV360 784654343
Reach
Households 7.8 M
People 16.4 M
Devices 52.4 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform 690517
Xandr 15265759
Google DV360 786986322
Reach
Households 8.1 M
People 17 M
Devices 54.3 M

Neighbourhood Type

Germany Germany
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform 689938
Xandr 15264435
Google DV360 786986145
Reach
Households 7.2 M
People 15.2 M
Devices 48.6 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform 690432
Xandr 15264470
Google DV360 784984144
Reach
Households 11.7 M
People 24.7 M
Devices 78.9 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform 690434
Xandr 15264493
Google DV360 784984270
Reach
Households 10.1 M
People 21.3 M
Devices 68.2 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform 690435
Xandr 15264535
Google DV360 784984318
Reach
Households 8.5 M
People 17.8 M
Devices 56.8 M

Building Age

Germany Germany
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform 690494
Xandr 15265732
Google DV360 784984243
Reach
Households 6 M
People 12.6 M
Devices 40.4 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform 690496
Xandr 15265734
Google DV360 786986154
Reach
Households 14.3 M
People 30 M
Devices 95.9 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform 690498
Xandr 15265735
Google DV360 786986265
Reach
Households 15.8 M
People 33.1 M
Devices 106 M

Living Space M2

Germany Germany
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform 690499
Xandr 15265736
Google DV360 1009892515
Reach
Households 14.9 M
People 31.3 M
Devices 100.1 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform 690501
Xandr 15265737
Google DV360 1009893073
Reach
Households 14.9 M
People 31.4 M
Devices 100.4 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform 690503
Xandr 15265738
Google DV360 962279997
Reach
Households 7.4 M
People 15.5 M
Devices 49.6 M

Business Audience

Germany Germany
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1216154
Xandr 17046921
Google DV360 784983841
Reach
Companies 1.1 M
People 2.4 M
Devices 7.6 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1216157
Xandr 17046922
Google DV360 784983919
Reach
Companies 338 K
People 710 K
Devices 2.3 M
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1216159
Xandr 17046929
Google DV360 784983085
Reach
Companies 75 K
People 158 K
Devices 505 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

Germany Germany
Composition
Neighbourhood type D
Cars in household B,C
Availability (DSP ID)
Adform 1610608
Xandr Use Composition
Google DV360 860511236
Reach
Households 1.5 M
People 3.1 M
Devices 9.9 M
Composition
Income A,B
Cars in household B,C
Availability (DSP ID)
Adform 1610611
Xandr Use Composition
Google DV360 843503307
Reach
Households 3 M
People 6.3 M
Devices 20.1 M
Composition
Income A,B,C
Cars in household B,C
Availability (DSP ID)
Adform 1610614
Xandr Use Composition
Google DV360 860632324
Reach
Households 3.7 M
People 7.7 M
Devices 24.6 M
Composition
Income B,C,D
Cars in household B,C
Availability (DSP ID)
Adform 1610615
Xandr Use Composition
Google DV360 860632330
Reach
Households 4.2 M
People 8.8 M
Devices 28.2 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1610616
Xandr Use Composition
Google DV360 862051917
Reach
Households 3.8 M
People 8 M
Devices 25.6 M
Composition
Income D,E
Cars in household B,C
Availability (DSP ID)
Adform 1610617
Xandr Use Composition
Google DV360 862051923
Reach
Households 4.2 M
People 8.8 M
Devices 28.1 M
Composition
Children in household B,C
Income B,C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1610618
Xandr Use Composition
Google DV360 862051935
Reach
Households 3 M
People 6.4 M
Devices 20.5 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1610619
Xandr Use Composition
Google DV360 860631565
Reach
Households 3.9 M
People 8.2 M
Devices 26.1 M
Composition
Tech Level C
Cars in household B,C
Neighbourhood C,D
Availability (DSP ID)
Adform 1610621
Xandr Use Composition
Google DV360 860632378
Reach
Households 2.6 M
People 5.4 M
Devices 17.4 M
Composition
Cars in household B,C
Household Income E
Savings C
Availability (DSP ID)
Adform 1633180
Xandr Use Composition
Google DV360 862051968
Reach
Households 1.2 M
People 2.4 M
Devices 7.8 M

Car Services

Germany Germany
Composition
Cars in household B,C
Availability (DSP ID)
Adform 1633182
Xandr Use Composition
Google DV360 860632381
Reach
Households 5.3 M
People 11.2 M
Devices 35.9 M
Composition
Cars in household B,C
Household Income B,C,D,E
Availability (DSP ID)
Adform 1216159
Xandr Use Composition
Google DV360 860632384
Reach
Households 5.4 M
People 11.4 M
Devices 36.4 M
Composition
Cars in household B,C
Lifecycle A,B,C,D
Availability (DSP ID)
Adform 1216159
Xandr Use Composition
Google DV360 860632387
Reach
Households 5.5 M
People 11.5 M
Devices 36.9 M

Banking / Financing

Germany Germany
Composition
Home Ownership A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1610625
Xandr Use Composition
Google DV360 862051986
Reach
Households 3.9 M
People 8.3 M
Devices 26.5 M
Composition
Savings A,B
Cars in household B,C
Availability (DSP)
Adform 1610627
Xandr Use Composition
Google DV360 860632390
Reach
Households 4.8 M
People 10 M
Devices 32 M
Composition
Savings A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1610631
Xandr Use Composition
Google DV360 860632351
Reach
Households 4.3 M
People 9 M
Devices 28.7 M
Composition
Home Ownership A
Savings A,B
Availability (DSP)
Adform 1633188
Xandr Use Composition
Google DV360 860513705
Reach
Households 3.1 M
People 6.5 M
Devices 20.9 M
Composition
Household Income A,B
Availability (DSP)
Adform 1633193
Xandr Use Composition
Google DV360 860513720
Reach
Households 3.8 M
People 7.9 M
Devices 25.2 M
Composition
Tech Level B,C
Household Income B,C,D
Savings B,C
Availability (DSP)
Adform 1633194
Xandr Use Composition
Google DV360 860632354
Reach
Households 3.3 M
People 6.9 M
Devices 22.2 M
Composition
Savings C
Household Income D,E
Availability (DSP)
Adform 1633195
Xandr Use Composition
Google DV360 860513723
Reach
Households 770 K
People 1.6 M
Devices 5.2 M

Insurance

Germany Germany
Composition
Cars B,C
Availability (DSP)
Adform 1610641
Xandr Use Composition
Google DV360 860632399
Reach
Households 5.5 M
People 11.6 M
Devices 37.1 M
Composition
Home Ownership A
Household Income C,D,E
Availability (DSP)
Adform 1610646
Xandr Use Composition
Google DV360 860632357
Reach
Households 11.6 M
People 24.5 M
Devices 78.3 M
Composition
Lifecycle A,B,C,D
Children in Household B,C
Availability (DSP)
Adform 1610652
Xandr Use Composition
Google DV360 860513744
Reach
Households 6.4 M
People 13.4 M
Devices 42.8 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Availability (DSP)
Adform 1610660
Xandr Use Composition
Google DV360 860632414
Reach
Households 5 M
People 10.5 M
Devices 33.7 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Education B,C
Availability (DSP)
Adform 1633196
Xandr Use Composition
Google DV360 860632408
Reach
Households 5.6 M
People 11.7 M
Devices 37.3 M
Composition
Lifecycle A,B
Household income B,C,D,E
Tech Level B,C
Availability (DSP)
Adform 1633197
Xandr Use Composition
Google DV360 860513765
Reach
Households 6 M
People 12.6 M
Devices 40.4 M

Real Estate Trading

Germany Germany
Composition
Lifecycle A,B
Availability (DSP)
Adform 1610666
Xandr Use Composition
Google DV360 860513753
Reach
Households 3.9 M
People 8.3 M
Devices 26.5 M
Composition
Lifecycle C,D
Household Income D,E
Neighbourhood Type C,D
Availability (DSP)
Adform 1610668
Xandr Use Composition
Google DV360 862052028
Reach
Households 3.3 M
People 6.9 M
Devices 22.1 M
Composition
Hometype A
Household Income C,D,E
Availability (DSP)
Adform 1610671
Xandr Use Composition
Google DV360 862052010
Reach
Households 6.4 M
People 13.4 M
Devices 42.9 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Availability (DSP)
Adform 1610672
Xandr Use Composition
Google DV360 862052034
Reach
Households 4.7 M
People 9.8 M
Devices 31.5 M

Home Renovation

Germany Germany
Composition
Household income B,C,D,E
Lifecycle A,B,C,D
Availability (DSP)
Adform 1633203
Xandr Use Composition
Google DV360 860513714
Reach
Households 6.1 M
People 12.8 M
Devices 40.9 M
Composition
Home ownership A
Household income C,D,E
Availability (DSP)
Adform 1633204
Xandr Use Composition
Google DV360 862052040
Reach
Households 3.7 M
People 7.9 M
Devices 25.1 M
Composition
Home ownership A
Household income B,C,D,E
Availability (DSP)
Adform 1633206
Xandr Use Composition
Google DV360 862052013
Reach
Households 4 M
People 8.3 M
Devices 26.6 M
Composition
Home ownership A
Building age A,B
Availability (DSP)
Adform 1633207
Xandr Use Composition
Google DV360 860513795
Reach
Households 3.8 M
People 8 M
Devices 25.8 M
Composition
Home ownership A
Hometype B
Availability (DSP)
Adform 1633208
Xandr Use Composition
Google DV360 862052016
Reach
Households 3.4 M
People 7.1 M
Devices 22.7 M
Composition
Living Space M2 B,C
Household income B,C,D,E
Tech level B,C
Availability (DSP)
Adform 1633209
Xandr Use Composition
Google DV360 860513717
Reach
Households 4.4 M
People 9.3 M
Devices 29.7 M

Restaurants

Germany Germany
Composition
Lifecycle A,B
Household income A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1610682
Xandr Use Composition
Google DV360 860632447
Reach
Households 4 M
People 8.5 M
Devices 27.2 M
Composition
Household income C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1610683
Xandr Use Composition
Google DV360 860513816
Reach
Households 5.1 M
People 10.7 M
Devices 34.3 M
Composition
Lifecycle A,B
Household income B,C,D.E
Neighbourhood Type C,D
Availability (DSP)
Adform 1633211
Xandr Use Composition
Google DV360 860632456
Reach
Households 9.8 M
People 20.5 M
Devices 65.6 M

Telecommunication

Germany Germany
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1610686
Xandr Use Composition
Google DV360 860513810
Reach
Households 6.7 M
People 14.1 M
Devices 45 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Children in Household B,C
Availability (DSP)
Adform 1610690
Xandr Use Composition
Google DV360 860513813
Reach
Households 6.7 M
People 14.1 M
Devices 45 M
Composition
Tech Level A,B
Availability (DSP)
Adform 1610698
Xandr Use Composition
Google DV360 862052043
Reach
Households 4.7 M
People 10 M
Devices 31.9 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1610701
Xandr Use Composition
Google DV360 860513822
Reach
Households 4.8 M
People 10.1 M
Devices 32.3 M

Children Articles

Germany Germany
Composition
Children B,C
Availability (DSP)
Adform 1610706
Xandr Use Composition
Google DV360 860513825
Reach
Households 6.7 M
People 14.1 M
Devices 45 M

Culture & Entertainment

Germany Germany
Composition
Lifecycle A,B,C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1610707
Xandr Use Composition
Google DV360 860513780
Reach
Households 4.3 M
People 9.1 M
Devices 29.2 M
Composition
Education C
Neighbourhood Type C,D
Availability (DSP)
Adform 1610712
Xandr Use Composition
Google DV360 860632495
Reach
Households 3.9 M
People 8.1 M
Devices 25.9 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1610716
Xandr Use Composition
Google DV360 860632480
Reach
Households 3.9 M
People 8.3 M
Devices 26.5 M
Composition
Lifecycle C,D,E
Neighbourhood Type C,D
Education C
Availability (DSP)
Adform 1633219
Xandr Use Composition
Google DV360 860632519
Reach
Households 4.5 M
People 9.4 M
Devices 30.1 M
Composition
Education B,C
Tech Level A,B
Availability (DSP)
Adform 1633220
Xandr Use Composition
Google DV360 860632522
Reach
Households 4.5 M
People 9.5 M
Devices 30.3 M
Composition
Education B,C
Tech Level B,C
Availability (DSP)
Adform 1633221
Xandr Use Composition
Google DV360 860632525
Reach
Households 5.6 M
People 11.8 M
Devices 37.7 M

Travel & Vacation

Germany Germany
Composition
Tech Level B,C
Availability (DSP)
Adform 1610717
Xandr Use Composition
Google DV360 860632498
Reach
Households 7.1 M
People 15 M
Devices 47.8 M
Composition
Business Audiences A,B,C
Availability (DSP)
Adform 1610717
Xandr Use Composition
Google DV360 860632531
Reach
Households 3.4 M
People 7.2 M
Devices 23 M
Composition
Household Income A,B,C
Cars in Household B,C
Availability (DSP)
Adform 1610721
Xandr Use Composition
Google DV360 860632537
Reach
Households 3.7 M
People 7.8 M
Devices 24.8 M
Composition
Household Income C,D,E
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1635868
Xandr Use Composition
Google DV360 862052076
Reach
Households 3.4 M
People 7.1 M
Devices 22.7 M
Composition
Household Income C,D,E
Lifecycle A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1610731
Xandr Use Composition
Google DV360 862052085
Reach
Households 3.1 M
People 6.5 M
Devices 20.7 M
Composition
Household Income D,E
Availability (DSP)
Adform 1610741
Xandr Use Composition
Google DV360 860632549
Reach
Households 4.7 M
People 9.8 M
Devices 31.3 M
Composition
Lifecycle A
Tech Level B,C
Availability (DSP)
Adform 1610744
Xandr Use Composition
Google DV360 860632555
Reach
Households 3.4 M
People 7.1 M
Devices 22.7 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Neighbourhood Type B,C,D
Availability (DSP)
Adform 1635871
Xandr Use Composition
Google DV360 860513870
Reach
Households 4.1 M
People 8.5 M
Devices 27.2 M

Computer Games

Germany Germany
Composition
Lifecycle A,B,C
Tech Level C
Availability (DSP)
Adform 1610745
Xandr Use Composition
Google DV360 860513873
Reach
Households 4.4 M
People 9.2 M
Devices 29.3 M

Betting Online

Germany Germany
Composition
Lifecycle A,B
Education A,B
Tech Level B,C
Availability (DSP)
Adform 1626662
Xandr Use Composition
Google DV360 862052091
Reach
Households 6 M
People 12.6 M
Devices 40.4 M

Electronics

Germany Germany
Composition
Household Income C,D,E
Tech Level B,C
Availability (DSP)
Adform 1610746
Xandr Use Composition
Google DV360 860513876
Reach
Households 5.4 M
People 11.4 M
Devices 36.5 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1610748
Xandr Use Composition
Google DV360 862052094
Reach
Households 6.3 M
People 13.3 M
Devices 42.4 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1635876
Xandr Use Composition
Google DV360 860513738
Reach
Households 6.4 M
People 13.4 M
Devices 42.9 M
Composition
Children in Household B,C
Lifecycle A,B,C
Availability (DSP)
Adform 1635880
Xandr Use Composition
Google DV360 862052100
Reach
Households 4.3 M
People 9.1 M
Devices 29.1 M
Composition
Home Ownership Own
Hometype B,C
Availability (DSP)
Adform 1610758
Xandr Use Composition
Google DV360 862052142
Reach
Households 8.6 M
People 18.1 M
Devices 58.1 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1610759
Xandr Use Composition
Google DV360 860513879
Reach
Households 4.3 M
People 8.9 M
Devices 28.6 M
Composition
Household Income B,C,D,E
Children in Household B,C
Tech Level B,C
Availability (DSP)
Adform 1610760
Xandr Use Composition
Google DV360 862052151
Reach
Households 5.7 M
People 11.9 M
Devices 38.1 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1635881
Xandr Use Composition
Google DV360 860513894
Reach
Households 4.3 M
People 8.9 M
Devices 28.6 M

Fast-Moving Consumer Good (FMCG)

Germany Germany
Composition
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1610761
Xandr Use Composition
Google DV360 862052160
Reach
Households 5.4 M
People 11.4 M
Devices 36.3 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1610764
Xandr Use Composition
Google DV360 860513903
Reach
Households 4 M
People 8.4 M
Devices 27 M
Composition
Lifecycle B,C,D
Availability (DSP)
Adform 1610765
Xandr Use Composition
Google DV360 860513906
Reach
Households 5.4 M
People 11.2 M
Devices 36 M
Composition
Lifecycle A,B,C
Availability (DSP)
Adform 1610767
Xandr Use Composition
Google DV360 862052172
Reach
Households 5 M
People 10.5 M
Devices 33.7 M
Composition
Lifecycle B,C
Availability (DSP)
Adform 1610769
Xandr Use Composition
Google DV360 860513915
Reach
Households 3.7 M
People 7.8 M
Devices 25.1 M
Composition
Education C
Tech Level B,C
Neighbourhood Type C,D
Availability (DSP)
Adform