s

Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

GermanyGermany
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform689810
AppNexus15264408
Google DV360784984189
Reach
Households 22.2 M
People 46.6 M
Devices 149 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform689814
AppNexus15264409
Google DV360784984126
Data
Households 8 M
People 16.8 M
Devices 53.7 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform689929
AppNexus15264415
Google DV360784983769
Data
Households 6.5 M
People 13.6 M
Devices 43.6 M

Household Income

GermanyGermany
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform690437
AppNexus15265321
Google DV360784984147
Reach
Households 6.6 M
People 13.8 M
Devices 44.2 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform690439
AppNexus15265338
Google DV360784984273
Reach
Households 8.1 M
People 17 M
Devices 54.3 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform690443
AppNexus15265363
Google DV360784984324
Reach
Households 7.3 M
People 15.4 M
Devices 49.2 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform690445
AppNexus15265370
Google DV360784984279
Reach
Households 8.5 M
People 17.8 M
Devices 56.8 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform690447
AppNexus15265387
Google DV360784984327
Reach
Households 7 M
People 14.6 M
Devices 46.7 M

Cars in Household

GermanyGermany
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform689807
AppNexus15264393
Google DV360784984096
Reach
Households 14.7 M
People 30.8 M
Devices 98.5 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform689808
AppNexus15264406
Google DV360784983766
Reach
Households 11.8 M
People 24.9 M
Devices 79.5 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform689809
AppNexus15264407
Google DV360784984186
Reach
Households 11.1 M
People 23.3 M
Devices 74.5 M

Hometype

GermanyGermany
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform689788
AppNexus15263661
Google DV360786985593
Reach
Households 15 M
People 31.6 M
Devices 101 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform689791
AppNexus15263670
Google DV360786985596
Reach
Households 22.5 M
People 47.3 M
Devices 151.5 M

Lifecycle

GermanyGermany
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform689796
AppNexus15264383
Google DV360784653929
Reach
Households 7.1 M
People 15 M
Devices 48 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform689798
AppNexus15264384
Google DV360784983088
Reach
Households 7.5 M
People 15.8 M
Devices 50.5 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform689799
AppNexus15264385
Google DV360784983922
Reach
Households 8.3 M
People 17.4 M
Devices 55.5 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform689801
AppNexus15264386
Google DV360784654058
Reach
Households 6.8 M
People 14.2 M
Devices 45.4 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform689803
AppNexus15264391
Google DV360784984120
Reach
Households 6.4 M
People 13.4 M
Devices 42.9 M

Home Ownership

GermanyGermany
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform690492
AppNexus15265731
Google DV360786986298
Reach
Households 22 M
People 46.2 M
Devices 147.7 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform690493
AppNexus15265730
Google DV360784984240
Reach
Households 15.4 M
People 32.3 M
Devices 103.5 M

Education

GermanyGermany
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform689931
AppNexus15264428
Google DV360786986160
Reach
Households 11.6 M
People 24.5 M
Devices 78.3 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform689933
AppNexus15264429
Google DV360784654064
Reach
Households 13.9 M
People 29.2 M
Devices 93.4 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform689936
AppNexus15264432
Google DV360786986166
Reach
Households 12 M
People 25.2 M
Devices 80.8 M

Savings

GermanyGermany
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform689792
AppNexus15264380
Google DV360784983757
Reach
Households 18.4 M
People 38.7 M
Devices 123.7 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform689794
AppNexus15264381
Google DV360784653923
Reach
Households 11.3 M
People 23.7 M
Devices 75.7 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform689795
AppNexus15264382
Google DV360784983082
Reach
Households 7.9 M
People 16.6 M
Devices 53 M

Tech Level

GermanyGermany
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform690515
AppNexus15265739
Google DV360784654340
Reach
Households 19.2 M
People 40.2 M
Devices 128.8 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform690516
AppNexus15265741
Google DV360784654343
Reach
Households 7.8 M
People 16.4 M
Devices 52.4 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform690517
AppNexus15265759
Google DV360786986322
Reach
Households 8.1 M
People 17 M
Devices 54.3 M

Neighbourhood Type

GermanyGermany
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform689938
AppNexus15264435
Google DV360786986145
Reach
Households 7.2 M
People 15.2 M
Devices 48.6 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform690432
AppNexus15264470
Google DV360784984144
Reach
Households 11.7 M
People 24.7 M
Devices 78.9 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform690434
AppNexus15264493
Google DV360784984270
Reach
Households 10.1 M
People 21.3 M
Devices 68.2 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform690435
AppNexus15264535
Google DV360784984318
Reach
Households 8.5 M
People 17.8 M
Devices 56.8 M

Building Age

GermanyGermany
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform690494
AppNexus15265732
Google DV360784984243
Reach
Households 6 M
People 12.6 M
Devices 40.4 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform690496
AppNexus15265734
Google DV360786986154
Reach
Households 14.3 M
People 30 M
Devices 95.9 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform690498
AppNexus15265735
Google DV360786986265
Reach
Households 15.8 M
People 33.1 M
Devices 106 M

Living Space M2

GermanyGermany
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform690499
AppNexus15265736
Google DV360
Reach
Households 14.9 M
People 31.3 M
Devices 100.1 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform690501
AppNexus15265737
Google DV360
Reach
Households 14.9 M
People 31.4 M
Devices 100.4 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform690503
AppNexus15265738
Google DV360
Reach
Households 7.4 M
People 15.5 M
Devices 49.6 M

Business Audience

GermanyGermany
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1216154
AppNexus17046921
Google DV360784983841
Reach
Companies 1.1 M
People 2.4 M
Devices 7.6 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1216157
AppNexus17046922
Google DV360784983919
Reach
Companies 338 K
People 710 K
Devices 2.3 M
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1216159
AppNexus17046929
Google DV360784983085
Reach
Companies 75 K
People 158 K
Devices 505 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

GermanyGermany
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1610608
AppNexusUse Composition
Google DV360860511236
Reach
Households 1.5 M
People 3.1 M
Devices 9.9 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1610611
AppNexusUse Composition
Google DV360843503307
Reach
Households 3 M
People 6.3 M
Devices 20.1 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1610614
AppNexusUse Composition
Google DV360860632324
Reach
Households 3.7 M
People 7.7 M
Devices 24.6 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1610615
AppNexusUse Composition
Google DV360860632330
Reach
Households 4.2 M
People 8.8 M
Devices 28.2 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1610616
AppNexusUse Composition
Google DV360862051917
Reach
Households 3.8 M
People 8 M
Devices 25.6 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1610617
AppNexusUse Composition
Google DV360862051923
Reach
Households 4.2 M
People 8.8 M
Devices 28.1 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1610618
AppNexusUse Composition
Google DV360862051935
Reach
Households 3 M
People 6.4 M
Devices 20.5 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1610619
AppNexusUse Composition
Google DV360860631565
Reach
Households 3.9 M
People 8.2 M
Devices 26.1 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1610621
AppNexusUse Composition
Google DV360860632378
Reach
Households 2.6 M
People 5.4 M
Devices 17.4 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1633180
AppNexusUse Composition
Google DV360862051968
Reach
Households 1.2 M
People 2.4 M
Devices 7.8 M

Car Services

GermanyGermany
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1633182
AppNexusUse Composition
Google DV360860632381
Reach
Households 5.3 M
People 11.2 M
Devices 35.9 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1216159
AppNexusUse Composition
Google DV360860632384
Reach
Households 5.4 M
People 11.4 M
Devices 36.4 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1216159
AppNexusUse Composition
Google DV360860632387
Reach
Households 5.5 M
People 11.5 M
Devices 36.9 M

Banking / Financing

GermanyGermany
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1610625
AppNexusUse Composition
Google DV360862051986
Reach
Households 3.9 M
People 8.3 M
Devices 26.5 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1610627
AppNexusUse Composition
Google DV360860632390
Reach
Households 4.8 M
People 10 M
Devices 32 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1610631
AppNexusUse Composition
Google DV360860632351
Reach
Households 4.3 M
People 9 M
Devices 28.7 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1633188
AppNexusUse Composition
Google DV360860513705
Reach
Households 3.1 M
People 6.5 M
Devices 20.9 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1633193
AppNexusUse Composition
Google DV360860513720
Reach
Households 3.8 M
People 7.9 M
Devices 25.2 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1633194
AppNexusUse Composition
Google DV360860632354
Reach
Households 3.3 M
People 6.9 M
Devices 22.2 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1633195
AppNexusUse Composition
Google DV360860513723
Reach
Households 770 K
People 1.6 M
Devices 5.2 M

Insurance

GermanyGermany
Composition
CarsB,C
Availability (DSP)
Adform1610641
AppNexusUse Composition
Google DV360860632399
Reach
Households 5.5 M
People 11.6 M
Devices 37.1 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1610646
AppNexusUse Composition
Google DV360860632357
Reach
Households 11.6 M
People 24.5 M
Devices 78.3 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1610652
AppNexusUse Composition
Google DV360860513744
Reach
Households 6.4 M
People 13.4 M
Devices 42.8 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1610660
AppNexusUse Composition
Google DV360860632414
Reach
Households 5 M
People 10.5 M
Devices 33.7 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1633196
AppNexusUse Composition
Google DV360860632408
Reach
Households 5.6 M
People 11.7 M
Devices 37.3 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1633197
AppNexusUse Composition
Google DV360860513765
Reach
Households 6 M
People 12.6 M
Devices 40.4 M

Real Estate Trading

GermanyGermany
Composition
LifecycleA,B
Availability (DSP)
Adform1610666
AppNexusUse Composition
Google DV360860513753
Reach
Households 3.9 M
People 8.3 M
Devices 26.5 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1610668
AppNexusUse Composition
Google DV360862052028
Reach
Households 3.3 M
People 6.9 M
Devices 22.1 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1610671
AppNexusUse Composition
Google DV360862052010
Reach
Households 6.4 M
People 13.4 M
Devices 42.9 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1610672
AppNexusUse Composition
Google DV360862052034
Reach
Households 4.7 M
People 9.8 M
Devices 31.5 M

Home Renovation

GermanyGermany
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1633203
AppNexusUse Composition
Google DV360860513714
Reach
Households 6.1 M
People 12.8 M
Devices 40.9 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1633204
AppNexusUse Composition
Google DV360862052040
Reach
Households 3.7 M
People 7.9 M
Devices 25.1 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1633206
AppNexusUse Composition
Google DV360862052013
Reach
Households 4 M
People 8.3 M
Devices 26.6 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1633207
AppNexusUse Composition
Google DV360860513795
Reach
Households 3.8 M
People 8 M
Devices 25.8 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1633208
AppNexusUse Composition
Google DV360862052016
Reach
Households 3.4 M
People 7.1 M
Devices 22.7 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1633209
AppNexusUse Composition
Google DV360860513717
Reach
Households 4.4 M
People 9.3 M
Devices 29.7 M

Restaurants

GermanyGermany
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1610682
AppNexusUse Composition
Google DV360860632447
Reach
Households 4 M
People 8.5 M
Devices 27.2 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1610683
AppNexusUse Composition
Google DV360860513816
Reach
Households 5.1 M
People 10.7 M
Devices 34.3 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1633211
AppNexusUse Composition
Google DV360860632456
Reach
Households 9.8 M
People 20.5 M
Devices 65.6 M

Telecommunication

GermanyGermany
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1610686
AppNexusUse Composition
Google DV360860513810
Reach
Households 6.7 M
People 14.1 M
Devices 45 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1610690
AppNexusUse Composition
Google DV360860513813
Reach
Households 6.7 M
People 14.1 M
Devices 45 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1610698
AppNexusUse Composition
Google DV360862052043
Reach
Households 4.7 M
People 10 M
Devices 31.9 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1610701
AppNexusUse Composition
Google DV360860513822
Reach
Households 4.8 M
People 10.1 M
Devices 32.3 M

Children Articles

GermanyGermany
Composition
ChildrenB,C
Availability (DSP)
Adform1610706
AppNexusUse Composition
Google DV360860513825
Reach
Households 6.7 M
People 14.1 M
Devices 45 M

Culture & Entertainment

GermanyGermany
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1610707
AppNexusUse Composition
Google DV360860513780
Reach
Households 4.3 M
People 9.1 M
Devices 29.2 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1610712
AppNexusUse Composition
Google DV360860632495
Reach
Households 3.9 M
People 8.1 M
Devices 25.9 M
Composition
LifecycleA,B
Availability (DSP)
Adform1610716
AppNexusUse Composition
Google DV360860632480
Reach
Households 3.9 M
People 8.3 M
Devices 26.5 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1633219
AppNexusUse Composition
Google DV360860632519
Reach
Households 4.5 M
People 9.4 M
Devices 30.1 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1633220
AppNexusUse Composition
Google DV360860632522
Reach
Households 4.5 M
People 9.5 M
Devices 30.3 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1633221
AppNexusUse Composition
Google DV360860632525
Reach
Households 5.6 M
People 11.8 M
Devices 37.7 M

Travel & Vacation

GermanyGermany
Composition
Tech LevelB,C
Availability (DSP)
Adform1610717
AppNexusUse Composition
Google DV360860632498
Reach
Households 7.1 M
People 15 M
Devices 47.8 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1610717
AppNexusUse Composition
Google DV360860632531
Reach
Households 3.4 M
People 7.2 M
Devices 23 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1610721
AppNexusUse Composition
Google DV360860632537
Reach
Households 3.7 M
People 7.8 M
Devices 24.8 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1635868
AppNexusUse Composition
Google DV360862052076
Reach
Households 3.4 M
People 7.1 M
Devices 22.7 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1610731
AppNexusUse Composition
Google DV360862052085
Reach
Households 3.1 M
People 6.5 M
Devices 20.7 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1610741
AppNexusUse Composition
Google DV360860632549
Reach
Households 4.7 M
People 9.8 M
Devices 31.3 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1610744
AppNexusUse Composition
Google DV360860632555
Reach
Households 3.4 M
People 7.1 M
Devices 22.7 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1635871
AppNexusUse Composition
Google DV360860513870
Reach
Households 4.1 M
People 8.5 M
Devices 27.2 M

Computer Games

GermanyGermany
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1610745
AppNexusUse Composition
Google DV360860513873
Reach
Households 4.4 M
People 9.2 M
Devices 29.3 M

Betting Online

GermanyGermany
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1626662
AppNexusUse Composition
Google DV360862052091
Reach
Households 6 M
People 12.6 M
Devices 40.4 M

Electronics

GermanyGermany
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1610746
AppNexusUse Composition
Google DV360860513876
Reach
Households 5.4 M
People 11.4 M
Devices 36.5 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1610748
AppNexusUse Composition
Google DV360862052094
Reach
Households 6.3 M
People 13.3 M
Devices 42.4 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1635876
AppNexusUse Composition
Google DV360860513738
Reach
Households 6.4 M
People 13.4 M
Devices 42.9 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1635880
AppNexusUse Composition
Google DV360862052100
Reach
Households 4.3 M
People 9.1 M
Devices 29.1 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1610758
AppNexusUse Composition
Google DV360862052142
Reach
Households 8.6 M
People 18.1 M
Devices 58.1 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1610759
AppNexusUse Composition
Google DV360860513879
Reach
Households 4.3 M
People 8.9 M
Devices 28.6 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1610760
AppNexusUse Composition
Google DV360862052151
Reach
Households 5.7 M
People 11.9 M
Devices 38.1 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1635881
AppNexusUse Composition
Google DV360860513894
Reach
Households 4.3 M
People 8.9 M
Devices 28.6 M

Fast-Moving Consumer Good (FMCG)

GermanyGermany
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1610761
AppNexusUse Composition
Google DV360862052160
Reach
Households 5.4 M
People 11.4 M
Devices 36.3 M
Composition
LifecycleA,B
Availability (DSP)
Adform1610764
AppNexusUse Composition
Google DV360860513903
Reach
Households 4 M
People 8.4 M
Devices 27 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1610765
AppNexusUse Composition
Google DV360860513906
Reach
Households 5.4 M
People 11.2 M
Devices 36 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1610767
AppNexusUse Composition
Google DV360862052172
Reach
Households 5 M
People 10.5 M
Devices 33.7 M
Composition
LifecycleB,C
Availability (DSP)
Adform1610769
AppNexusUse Composition
Google DV360860513915
Reach
Households 3.7 M
People 7.8 M
Devices 25.1 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1635884
AppNexusUse Composition
Google DV360862052184
Reach
Households 3.3 M
People 7 M
Devices 22.4 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1635885
AppNexusUse Composition
Google DV360862052187
Reach
Households 3.5 M
People 7.3 M
Devices 23.4 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1635887
AppNexusUse Composition
Google DV360862052190
Reach
Households 2.9 M
People 6.1 M
Devices 19.4 M

Personal Hygiene

GermanyGermany
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1610772
AppNexusUse Composition
Google DV360862052178
Reach
Households 3.7 M
People 7.7 M
Devices 24.7 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1610775
AppNexusUse Composition
Google DV360860632585
Reach
Households 4.2 M
People 8.7 M
Devices 28 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1610776
AppNexusUse Composition
Google DV360860632606
Reach
Households 2.7 M
People 5.7 M
Devices 18.2 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1635907
AppNexusUse Composition
Google DV360860632591
Reach
Households 5.3 M
People 11.1 M
Devices 35.4 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1635910
AppNexusUse Composition
Google DV360862052205
Reach
Households 4.2 M
People 8.8 M
Devices 28 M

Lifestyle

GermanyGermany
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1610778
AppNexusUse Composition
Google DV360860632615
Reach
Households 2.7 M
People 5.7 M
Devices 18.3 M
Composition
EducationA,B
Availability (DSP)
Adform1610782
AppNexusUse Composition
Google DV360862052211
Reach
Households 6 M
People 12.5 M
Devices 40 M
Composition
LifecycleA,B,C,D
Household IncomeB,C,D,E
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 6.2 M
People 12.9 M
Devices 41.4 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1610791
AppNexusUse Composition
Google DV360860632573
Reach
Households 6.2 M
People 13.1 M
Devices 42 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1610792
AppNexusUse Composition
Google DV360862052118
Reach
Households 3.8 M
People 7.9 M
Devices 25.4 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1635917
AppNexusUse Composition
Google DV360860513972
Reach
Households 5.3 M
People 11 M
Devices 35.3 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1635919
AppNexusUse Composition
Google DV360860513957
Reach
Households 3.6 M
People 7.6 M
Devices 24.4 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1635921
AppNexusUse Composition
Google DV360860632621
Reach
Households 4.8 M
People 10 M
Devices 32 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1635922
AppNexusUse Composition
Google DV360860632624
Reach
Households 2.3 M
People 4.9 M
Devices 15.8 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1635924
AppNexusUse Composition
Google DV360860632633
Reach
Households 3.3 M
People 6.9 M
Devices 22.1 M

Buying Power

GermanyGermany
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1610798
AppNexusUse Composition
Google DV360860513966
Reach
Households 4.1 M
People 8.7 M
Devices 27.7 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1610802
AppNexusUse Composition
Google DV360860513963
Reach
Households 2.6 M
People 5.5 M
Devices 17.7 M

Home Security

GermanyGermany
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1610607
AppNexusUse Composition
Google DV360860513969
Reach
Households 6.8 M
People 14.2 M
Devices 45.4 M

Pharmaceuticals

GermanyGermany
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1635931
AppNexusUse Composition
Google DV360860632651
Reach
Households 4 M
People 8.3 M
Devices 26.7 M
Composition
LifecycleA,B
Availability (DSP)
Adform1635932
AppNexusUse Composition
Google DV360862052232
Reach
Households 4 M
People 8.4 M
Devices 27 M
Composition
LifecycleD,E
Availability (DSP)
Adform1635933
AppNexusUse Composition
Google DV360860514005
Reach
Households 4.6 M
People 9.7 M
Devices 31.1 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1635935
AppNexusUse Composition
Google DV360860514008
Reach
Households 5.8 M
People 12.2 M
Devices 38.9 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1635936
AppNexusUse Composition
Google DV360862052259
Reach
Households 3.9 M
People 8.1 M
Devices 25.9 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1635938
AppNexusUse Composition
Google DV360860514029
Reach
Households 4.1 M
People 8.6 M
Devices 27.6 M
Composition
LifecycleD,E
Availability (DSP)
Adform1635939
AppNexusUse Composition
Google DV360860632660
Reach
Households 3.4 M
People 7.1 M
Devices 22.8 M

Occasions & Presents

GermanyGermany
Composition
LifecycleA,B,C
Availability (DSP)
Adform1635940
AppNexusUse Composition
Google DV360862052271
Reach
Households 5.4 M
People 11.3 M
Devices 36.1 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1635941
AppNexusUse Composition
Google DV360860632690
Reach
Households 3.9 M
People 8.2 M
Devices 26.1 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1635942
AppNexusUse Composition
Google DV360860632696
Reach
Households 3.8 M
People 8 M
Devices 25.7 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1635943
AppNexusUse Composition
Google DV360862052307
Reach
Households 4.1 M
People 8.7 M
Devices 27.8 M
Composition
LifecycleA,B
Availability (DSP)
Adform1635944
AppNexusUse Composition
Google DV360862052295
Reach
Households 4 M
People 8.4 M
Devices 26.9 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1635945
AppNexusUse Composition
Google DV360860514023
Reach
Households 6.9 M
People 14.6 M
Devices 46.7 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 6.1 M
People 12.8 M
Devices 40.9 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1635946
AppNexusUse Composition
Google DV360860632732
Reach
Households 6.2 M
People 13 M
Devices 41.7 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1635947
AppNexusUse Composition
Google DV360860632735
Reach
Households 5.6 M
People 11.8 M
Devices 37.7 M

Recruitment & Career

GermanyGermany
Composition
Business AudienceB,C
Availability (DSP)
Adform1635952
AppNexusUse Composition
Google DV360862052370
Reach
Households 5.6 M
People 11.8 M
Devices 37.9 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1635953
AppNexusUse Composition
Google DV360862052349
Reach
Households 3.1 M
People 6.5 M
Devices 21 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1635954
AppNexusUse Composition
Google DV360862052376
Reach
Households 7.5 M
People 15.7 M
Devices 50.1 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1635955
AppNexusUse Composition
Google DV360860514143
Reach
Households 3.5 M
People 7.4 M
Devices 23.7 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1635956
AppNexusUse Composition
Google DV360860514158
Reach
Households 8.2 M
People 17.2 M
Devices 54.9 M

Political Themes

GermanyGermany
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1635959
AppNexusUse Composition
Google DV360860514149
Reach
Households 11.6 M
People 24.5 M
Devices 78.3 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1635960
AppNexusUse Composition
Google DV360860632813
Reach
Households 7.1 M
People 15 M
Devices 48 M
Composition
EducationB,C
Availability (DSP)
Adform1635965
AppNexusUse Composition
Google DV360860632822
Reach
Households 5.7 M
People 12 M
Devices 38.4 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1635966
AppNexusUse Composition
Google DV360860632819
Reach
Households 10.1 M
People 21.3 M
Devices 68.2 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1635968
AppNexusUse Composition
Google DV360862052406
Reach
Households 9.8 M
People 20.5 M
Devices 65.6 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1635970
AppNexusUse Composition
Google DV360862052409
Reach
Households 7.9 M
People 16.6 M
Devices 53 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1635972
AppNexusUse Composition
Google DV360860514179
Reach
Households 7 M
People 14.7 M
Devices 47 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1635973
AppNexusUse Composition
Google DV360862052415
Reach
Households 4.8 M
People 10.1 M
Devices 32.3 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1635974
AppNexusUse Composition
Google DV360862052418
Reach
Households 3.4 M
People 7.2 M
Devices 22.9 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1635976
AppNexusUse Composition
Google DV360860514185
Reach
Households 7.2 M
People 15.1 M
Devices 48.5 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1635979
AppNexusUse Composition
Google DV360860514188
Reach
Households 4.2 M
People 8.8 M
Devices 28.1 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1635980
AppNexusUse Composition
Google DV360860632837
Reach
Households 4.6 M
People 9.7 M
Devices 31.1 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1635981
AppNexusUse Composition
Google DV360860632840
Reach
Households 3 M
People 6.3 M
Devices 20.2 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1635985
AppNexusUse Composition
Google DV360862052424
Reach
Households 8 M
People 16.9 M
Devices 54 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1635986
AppNexusUse Composition
Google DV360862052427
Reach
Households 9.4 M
People 19.7 M
Devices 63.2 M

Fashion & Shopping

GermanyGermany
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1635930
AppNexusUse Composition
Google DV360862052430
Reach
Households 3.3 M
People 7 M
Devices 22.2 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1635926
AppNexusUse Composition
Google DV360860514194
Reach
Households 5.3 M
People 11.1 M
Devices 35.5 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1635928
AppNexusUse Composition
Google DV360860514200
Reach
Households 4.2 M
People 8.9 M
Devices 28.5 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1635929
AppNexusUse Composition
Google DV360860514236
Reach
Households 7.9 M
People 16.6 M
Devices 53.3 M

Christmas Presents

GermanyGermany
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1635930
AppNexusUse Composition
Google DV360862052430
Reach
Households 3.3 M
People 7 M
Devices 22.2 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1635926
AppNexusUse Composition
Google DV360860514194
Reach
Households 5.3 M
People 11.1 M
Devices 35.5 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1635928
AppNexusUse Composition
Google DV360860514200
Reach
Households 4.2 M
People 8.9 M
Devices 28.5 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1635929
AppNexusUse Composition
Google DV360860514236
Reach
Households 7.9 M
People 16.6 M
Devices 53.3 M
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