| June 30, 2020 |
Digiseg Custom Audience Delivers 2.36% CTR for Water Filtering Brand
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Core Audiences
Household characteristics based on neighbourhood statistics.
Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
- Full Reach on Safari and IOS
- Target the Need
- Full Reach
- Best Precision
- Cookie Free
Children in Household
 | France |
Availability (DSP ID)
 | Adform | 486320 |
 | Xandr | Available upon request |
 | Google DV360 | 784984189 |
Reach
| Households | 14.9 M | |
| People | 35.5 M | |
| Devices | 116.2 M |
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
| Adform | 486323 |
| Xandr | Available upon request |
| Google DV360 | 784984126 |
Data
| Households | 5.4 M | |
| People | 12.8 M | |
| Devices | 41.9 M |
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
| Adform | 484838 |
| Xandr | Available upon request |
| Google DV360 | 784983769 |
Data
| Households | 4.4 M | |
| People | 10.4 M | |
| Devices | 34 M |
Household Income
| France |
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
| Adform | 486336 |
| Xandr | Available upon request |
| Google DV360 | 784984147 |
Reach
| Households | 4.4 M | |
| People | 10.5 M | |
| Devices | 34.5 M |
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
| Adform | 486337 |
| Xandr | Available upon request |
| Google DV360 | 784984273 |
Reach
| Households | 5.4 M | |
| People | 12.9 M | |
| Devices | 42.4 M |
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
| Adform | 486338 |
| Xandr | Available upon request |
| Google DV360 | 784984324 |
Reach
| Households | 4.9 M | |
| People | 11.7 M | |
| Devices | 38.4 M |
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
| Adform | 486340 |
| Xandr | Available upon request |
| Google DV360 | 784984279 |
Reach
| Households | 5.7 M | |
| People | 13.5 M | |
| Devices | 44.3 M |
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
| Adform | 486341 |
| Xandr | Available upon request |
| Google DV360 | 784984327 |
Reach
| Households | 4.7 M | |
| People | 11.1 M | |
| Devices | 36.4 M |
Cars in Household
| France |
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
| Adform | 486316 |
| Xandr | Available upon request |
| Google DV360 | 784984096 |
Reach
| Households | 9.8 M | |
| People | 23.4 M | |
| Devices | 76.8 M |
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
| Adform | 486317 |
| Xandr | Available upon request |
| Google DV360 | 784983766 |
Reach
| Households | 8 M | |
| People | 18.9 M | |
| Devices | 62 M |
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
| Adform | 486319 |
| Xandr | Available upon request |
| Google DV360 | 784984186 |
Reach
| Households | 7.4 M | |
| People | 17.7 M | |
| Devices | 58.1 M |
Hometype
| France |
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
| Adform | 484930 |
| Xandr | Available upon request |
| Google DV360 | 786985593 |
Reach
| Households | 10.1 M | |
| People | 24 M | |
| Devices | 78.8 M |
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
| Adform | 484933 |
| Xandr | Available upon request |
| Google DV360 | 786985596 |
Reach
| Households | 15.2 M | |
| People | 36.1 M | |
| Devices | 118.2 M |
Lifecycle
| France |
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
| Adform | 484937 |
| Xandr | Available upon request |
| Google DV360 | 784653929 |
Reach
| Households | 4.8 M | |
| People | 11.4 M | |
| Devices | 37.4 M |
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
| Adform | 484938 |
| Xandr | Available upon request |
| Google DV360 | 784983088 |
Reach
| Households | 5.1 M | |
| People | 12 M | |
| Devices | 39.4 M |
About
Families with school children consume everything and then some.
Availability (DSP ID)
| Adform | 484939 |
| Xandr | Available upon request |
| Google DV360 | 784983922 |
Reach
| Households | 5.6 M | |
| People | 13.2 M | |
| Devices | 43.3 M |
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
| Adform | 484940 |
| Xandr | Available upon request |
| Google DV360 | 784654058 |
Reach
| Households | 4.5 M | |
| People | 10.8 M | |
| Devices | 35.5 M |
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
| Adform | 484941 |
| Xandr | Available upon request |
| Google DV360 | 784984120 |
Reach
| Households | 4.3 M | |
| People | 10.2 M | |
| Devices | 33.5 M |
Home Ownership
| France |
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
| Adform | 486344 |
| Xandr | Available upon request |
| Google DV360 | 786986298 |
Reach
| Households | 14.8 M | |
| People | 35.2 M | |
| Devices | 115.2 M |
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
| Adform | 486345 |
| Xandr | Available upon request |
| Google DV360 | 784984240 |
Reach
| Households | 10.4 M | |
| People | 24.6 M | |
| Devices | 80.8 M |
Education
| France |
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
| Adform | 486324 |
| Xandr | Available upon request |
| Google DV360 | 786986160 |
Reach
| Households | 7.8 M | |
| People | 18.6 M | |
| Devices | 61.1 M |
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
| Adform | 486329 |
| Xandr | Available upon request |
| Google DV360 | 784654064 |
Reach
| Households | 9.3 M | |
| People | 22.2 M | |
| Devices | 72.9 M |
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
| Adform | 486327 |
| Xandr | Available upon request |
| Google DV360 | 786986166 |
Reach
| Households | 8.1 M | |
| People | 19.2 M | |
| Devices | 63 M |
Savings
| France |
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
| Adform | 484934 |
| Xandr | Available upon request |
| Google DV360 | 784983757 |
Reach
| Households | 12.4 M | |
| People | 29.5 M | |
| Devices | 96.5 M |
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
| Adform | 484935 |
| Xandr | Available upon request |
| Google DV360 | 784653923 |
Reach
| Households | 7.6 M | |
| People | 18 M | |
| Devices | 59.1 M |
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
| Adform | 484808 |
| Xandr | Available upon request |
| Google DV360 | 784983082 |
Reach
| Households | 5.3 M | |
| People | 12.6 M | |
| Devices | 41.4 M |
Tech Level
| France |
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
| Adform | 486362 |
| Xandr | Available upon request |
| Google DV360 | 784654340 |
Reach
| Households | 12.9 M | |
| People | 30.7 M | |
| Devices | 100.5 M |
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
| Adform | 486364 |
| Xandr | Available upon request |
| Google DV360 | 784654343 |
Reach
| Households | 5.2 M | |
| People | 12.5 M | |
| Devices | 40.9 M |
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
| Adform | 486365 |
| Xandr | Available upon request |
| Google DV360 | 786986322 |
Reach
| Households | 5.4 M | |
| People | 12.9 M | |
| Devices | 42.4 M |
Neighbourhood Type
| France |
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
| Adform | 486331 |
| Xandr | Available upon request |
| Google DV360 | 786986145 |
Reach
| Households | 4.9 M | |
| People | 11.6 M | |
| Devices | 37.9 M |
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
| Adform | 486332 |
| Xandr | Available upon request |
| Google DV360 | 784984144 |
Reach
| Households | 7.9 M | |
| People | 18.8 M | |
| Devices | 61.6 M |
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
| Adform | 486333 |
| Xandr | Available upon request |
| Google DV360 | 784984270 |
Reach
| Households | 6.8 M | |
| People | 16.2 M | |
| Devices | 53.2 M |
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
| Adform | 486334 |
| Xandr | Available upon request |
| Google DV360 | 784984318 |
Reach
| Households | 5.7 M | |
| People | 13.5 M | |
| Devices | 44.3 M |
Building Age
| France |
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
| Adform | 486346 |
| Xandr | Available upon request |
| Google DV360 | 784984243 |
Reach
| Households | 4 M | |
| People | 9.6 M | |
| Devices | 31.5 M |
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
| Adform | 486347 |
| Xandr | Available upon request |
| Google DV360 | 786986154 |
Reach
| Households | 9.6 M | |
| People | 22.8 M | |
| Devices | 74.9 M |
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
| Adform | 486348 |
| Xandr | Available upon request |
| Google DV360 | 786986265 |
Reach
| Households | 10.6 M | |
| People | 25.2 M | |
| Devices | 82.7 M |
Living Space M2
| France |
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
| Adform | 486349 |
| Xandr | Available upon request |
| Google DV360 |
Reach
| Households | 10 M | |
| People | 23.8 M | |
| Devices | 78.1 M |
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
| Adform | 486350 |
| Xandr | Available upon request |
| Google DV360 |
Reach
| Households | 10 M | |
| People | 23.9 M | |
| Devices | 78.3 M |
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
| Adform | 486351 |
| Xandr | Available upon request |
| Google DV360 |
Reach
| Households | 5 M | |
| People | 11.8 M | |
| Devices | 38.7 M |
Business Audience
| France |
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
| Adform | 1216135 |
| Xandr | Available upon request |
| Google DV360 | 784983841 |
Reach
| Companies | 758 K | |
| People | 1.8 M | |
| Devices | 5.9 M |
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
| Adform | 1216145 |
| Xandr | Available upon request |
| Google DV360 | 784983919 |
Reach
| Companies | 227 K | |
| People | 541 K | |
| Devices | 1.8 M |
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
| Adform | 1216148 |
| Xandr | Available upon request |
| Google DV360 | 784983085 |
Reach
| Companies | 51 K | |
| People | 120 K | |
| Devices | 394 K |
