Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free
  • Free of Personal Data

Children in Household

FranceFrance
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform486320
AppNexus15264408
Google DV360784984189
Reach
Households 14.9 M
People 35.5 M
Devices 116.2 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform486323
AppNexus15264409
Google DV360784984126
Data
Households 5.4 M
People 12.8 M
Devices 41.9 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform484838
AppNexus15264415
Google DV360784983769
Data
Households 4.4 M
People 10.4 M
Devices 34 M

Household Income

FranceFrance
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform486336
AppNexus15265321
Google DV360784984147
Reach
Households 4.4 M
People 10.5 M
Devices 34.5 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform486337
AppNexus15265338
Google DV360784984273
Reach
Households 5.4 M
People 12.9 M
Devices 42.4 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform486338
AppNexus15265363
Google DV360784984324
Reach
Households 4.9 M
People 11.7 M
Devices 38.4 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform486340
AppNexus15265370
Google DV360784984279
Reach
Households 5.7 M
People 13.5 M
Devices 44.3 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform486341
AppNexus15265387
Google DV36015265387
Reach
Households 4.7 M
People 11.1 M
Devices 36.4 M

Cars in Household

FranceFrance
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform486316
AppNexus15264393
Google DV360784984096
Reach
Households 9.8 M
People 23.4 M
Devices 76.8 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform486317
AppNexus15264406
Google DV360784983766
Reach
Households 8 M
People 18.9 M
Devices 62 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform486319
AppNexus15264407
Google DV360784984186
Reach
Households 7.4 M
People 17.7 M
Devices 58.1 M

Hometype

FranceFrance
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform484930
AppNexus15263661
Google DV360786985593
Reach
Households 10.1 M
People 24 M
Devices 78.8 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform484933
AppNexus15263670
Google DV360786985596
Reach
Households 15.2 M
People 36.1 M
Devices 118.2 M

Lifecycle

FranceFrance
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform484937
AppNexus15264383
Google DV360784653929
Reach
Households 4.8 M
People 11.4 M
Devices 37.4 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform484938
AppNexus15264384
Google DV360784983088
Reach
Households 5.1 M
People 12 M
Devices 39.4 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform484939
AppNexus15264385
Google DV360784983922
Reach
Households 5.6 M
People 13.2 M
Devices 43.3 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform484940
AppNexus15264386
Google DV360784654058
Reach
Households 4.5 M
People 10.8 M
Devices 35.5 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform484941
AppNexus15264391
Google DV360784984120
Reach
Households 4.3 M
People 10.2 M
Devices 33.5 M

Home Ownership

FranceFrance
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform486344
AppNexus15265731
Google DV360786986298
Reach
Households 14.8 M
People 35.2 M
Devices 115.2 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform486345
AppNexus15265730
Google DV360784984240
Reach
Households 10.4 M
People 24.6 M
Devices 80.8 M

Education

FranceFrance
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform486324
AppNexus15264428
Google DV360786986160
Reach
Households 7.8 M
People 18.6 M
Devices 61.1 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform486329
AppNexus15264429
Google DV360784654064
Reach
Households 9.3 M
People 22.2 M
Devices 72.9 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform486327
AppNexus15264432
Google DV360786986166
Reach
Households 8.1 M
People 19.2 M
Devices 63 M

Savings

FranceFrance
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform484934
AppNexus15264380
Google DV360784983757
Reach
Households 12.4 M
People 29.5 M
Devices 96.5 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform484935
AppNexus15264381
Google DV360784653923
Reach
Households 7.6 M
People 18 M
Devices 59.1 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform484808
AppNexus15264382
Google DV360784983082
Reach
Households 5.3 M
People 12.6 M
Devices 41.4 M

Tech Level

FranceFrance
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform486362
AppNexus15265739
Google DV360784654340
Reach
Households 12.9 M
People 30.7 M
Devices 100.5 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform486364
AppNexus15265741
Google DV360784654343
Reach
Households 5.2 M
People 12.5 M
Devices 40.9 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform486365
AppNexus15265759
Google DV360786986322
Reach
Households 5.4 M
People 12.9 M
Devices 42.4 M

Neighbourhood Type

FranceFrance
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform486331
AppNexus15264435
Google DV360786986145
Reach
Households 4.9 M
People 11.6 M
Devices 37.9 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform486332
AppNexus15264470
Google DV360784984144
Reach
Households 7.9 M
People 18.8 M
Devices 61.6 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform486333
AppNexus15264493
Google DV360784984270
Reach
Households 6.8 M
People 16.2 M
Devices 53.2 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform486334
AppNexus15264535
Google DV360784984318
Reach
Households 5.7 M
People 13.5 M
Devices 44.3 M

Building Age

FranceFrance
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform486346
AppNexus15265732
Google DV360784984243
Reach
Households 4 M
People 9.6 M
Devices 31.5 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform486347
AppNexus15265734
Google DV360786986154
Reach
Households 9.6 M
People 22.8 M
Devices 74.9 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform486348
AppNexus15265735
Google DV360786986265
Reach
Households 10.6 M
People 25.2 M
Devices 82.7 M

Living Space M2

FranceFrance
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform486349
AppNexus15265736
Google DV360
Reach
Households 10 M
People 23.8 M
Devices 78.1 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform486350
AppNexus15265737
Google DV360
Reach
Households 10 M
People 23.9 M
Devices 78.3 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform486351
AppNexus15265738
Google DV360
Reach
Households 5 M
People 11.8 M
Devices 38.7 M

Business Audience

FranceFrance
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1216135
AppNexus17046921
Google DV360784983841
Reach
Companies 758 K
People 1.8 M
Devices 5.9 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1216145
AppNexus17046922
Google DV360784983919
Reach
Companies 227 K
People 541 K
Devices 1.8 M
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1216148
AppNexus17046929
Google DV360784983085
Reach
Companies 51 K
People 120 K
Devices 394 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Best Precision
  • Great Reach
  • Cookie Free
  • Free of Personal Data

Car Classes

FranceFrance
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1648374
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 992 K
People 2.4 M
Devices 7.7 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1648379
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 4.8 M
Devices 15.7 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1648381
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.5 M
People 5.9 M
Devices 19.2 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1648385
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 6.7 M
Devices 22 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1648390
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 6.1 M
Devices 20 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1648394
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 6.7 M
Devices 21.9 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1648396
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 4.9 M
Devices 16 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1648405
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 6.2 M
Devices 20.3 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1648409
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 4.1 M
Devices 13.6 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1648426
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 783 K
People 1.9 M
Devices 6.1 M

Car Services

FranceFrance
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1648427
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.6 M
People 8.6 M
Devices 28 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1216148
AppNexus17046929
Google DV360784983085
Reach
Households 3.6 M
People 8.7 M
Devices 28.4 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1216148
AppNexus17046929
Google DV360784983085
Reach
Households 3.7 M
People 8.8 M
Devices 28.8 M

Banking / Financing

FranceFrance
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1648472
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 6.3 M
Devices 20.7 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1648474
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.2 M
People 7.6 M
Devices 24.9 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1648476
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 6.8 M
Devices 22.4 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1648478
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 5 M
Devices 16.3 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1648480
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.5 M
People 6 M
Devices 19.7 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1648482
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 5.3 M
Devices 17.3 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1648535
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 518 K
People 1.2 M
Devices 4 M

Insurance

FranceFrance
Composition
CarsB,C
Availability (DSP)
Adform1648537
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.7 M
People 8.8 M
Devices 29 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1648538
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 7.8 M
People 18.6 M
Devices 61.1 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1648539
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.3 M
People 10.2 M
Devices 33.4 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1648541
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.4 M
People 8 M
Devices 26.3 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1648543
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.7 M
People 8.9 M
Devices 29.1 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1648544
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4 M
People 9.6 M
Devices 31.5 M

Real Estate Trading

FranceFrance
Composition
LifecycleA,B
Availability (DSP)
Adform1648545
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 6.3 M
Devices 20.7 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1648546
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 5.3 M
Devices 17.2 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1648549
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.3 M
People 10.2 M
Devices 33.5 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1648550
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.1 M
People 7.5 M
Devices 24.5 M

Home Renovation

FranceFrance
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1648557
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.1 M
People 9.7 M
Devices 31.9 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1648560
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.5 M
People 6 M
Devices 19.6 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1648564
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 6.3 M
Devices 20.8 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1648569
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 6.1 M
Devices 20.1 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1648572
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 5.4 M
Devices 17.7 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1648595
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3 M
People 7.1 M
Devices 23.2 M

Restaurants

FranceFrance
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1648597
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 6.5 M
Devices 21.2 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1648599
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.4 M
People 8.2 M
Devices 26.7 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1648601
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 6.6 M
People 15.6 M
Devices 51.2 M

Telecommunication

FranceFrance
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1648602
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.5 M
People 10.7 M
Devices 35.1 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1648603
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.5 M
People 10.7 M
Devices 35.1 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1648605
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.2 M
People 7.6 M
Devices 24.9 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1648604
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.2 M
People 7.7 M
Devices 25.2 M

Children Articles

FranceFrance
Composition
ChildrenB,C
Availability (DSP)
Adform1648606
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.5 M
People 10.7 M
Devices 35.1 M

Culture & Entertainment

FranceFrance
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1648608
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 6.9 M
Devices 22.8 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1648609
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 6.2 M
Devices 20.2 M
Composition
LifecycleA,B
Availability (DSP)
Adform1648610
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 6.3 M
Devices 20.7 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1648611
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3 M
People 7.2 M
Devices 23.5 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1648616
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3 M
People 7.2 M
Devices 23.6 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1648617
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.8 M
People 9 M
Devices 29.4 M

Travel & Vacation

FranceFrance
Composition
Tech LevelB,C
Availability (DSP)
Adform1648619
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.8 M
People 11.4 M
Devices 37.3 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1648619
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 5.5 M
Devices 17.9 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1648621
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.5 M
People 5.9 M
Devices 19.4 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1648622
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 5.4 M
Devices 17.7 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1648624
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 4.9 M
Devices 16.1 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1648625
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.1 M
People 7.5 M
Devices 24.4 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1648626
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 5.4 M
Devices 17.7 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1648627
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 6.5 M
Devices 21.2 M

Computer Games

FranceFrance
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1648630
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 7 M
Devices 22.9 M

Betting Online

FranceFrance
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1648632
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4 M
People 9.6 M
Devices 31.5 M

Electronics

FranceFrance
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1648633
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.7 M
People 8.7 M
Devices 28.5 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1648634
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.2 M
People 10.1 M
Devices 33.1 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1648635
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.3 M
People 10.2 M
Devices 33.5 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1648636
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 6.9 M
Devices 22.7 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1648637
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5.8 M
People 13.8 M
Devices 45.3 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1648638
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 6.8 M
Devices 22.3 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1648639
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.8 M
People 9.1 M
Devices 29.7 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1648640
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 6.8 M
Devices 22.3 M

Fast-Moving Consumer Good (FMCG)

FranceFrance
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1648641
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.6 M
People 8.6 M
Devices 28.3 M
Composition
LifecycleA,B
Availability (DSP)
Adform1648644
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 6.4 M
Devices 21 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1648645
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.6 M
People 8.6 M
Devices 28 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1648646
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.4 M
People 8 M
Devices 26.3 M
Composition
LifecycleB,C
Availability (DSP)
Adform1648647
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.5 M
People 6 M
Devices 19.6 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1648648
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 5.3 M
Devices 17.5 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1648649
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 5.6 M
Devices 18.3 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1648650
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.9 M
People 4.6 M
Devices 15.1 M

Personal Hygiene

FranceFrance
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1648683
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.5 M
People 5.9 M
Devices 19.3 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1648684
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 6.7 M
Devices 21.8 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1648685
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.8 M
People 4.3 M
Devices 14.2 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1648686
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.5 M
People 8.4 M
Devices 27.7 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1648687
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 6.7 M
Devices 21.9 M

Lifestyle

FranceFrance
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1648688
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.8 M
People 4.4 M
Devices 14.3 M
Composition
EducationA,B
Availability (DSP)
Adform1648690
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4 M
People 9.5 M
Devices 31.2 M
Composition
LifecycleA,B,C,D
Household IncomeB,C,D,E
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.1 M
People 9.8 M
Devices 32.3 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1648691
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.2 M
People 10 M
Devices 32.8 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1648692
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.5 M
People 6 M
Devices 19.8 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1648694
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.5 M
People 8.4 M
Devices 27.5 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1648693
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.4 M
People 5.8 M
Devices 19.1 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1648695
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.2 M
People 7.6 M
Devices 25 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1648697
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 3.8 M
Devices 12.3 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1648698
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 5.3 M
Devices 17.3 M

Buying Power

FranceFrance
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1648702
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 6.6 M
Devices 21.6 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1648700
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 1.8 M
People 4.2 M
Devices 13.8 M

Home Security

FranceFrance
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1648708
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.5 M
People 10.8 M
Devices 35.5 M

Pharmaceuticals

FranceFrance
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1648710
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 6.3 M
Devices 20.8 M
Composition
LifecycleA,B
Availability (DSP)
Adform1648711
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 6.4 M
Devices 21 M
Composition
LifecycleD,E
Availability (DSP)
Adform1648712
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.1 M
People 7.4 M
Devices 24.2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1648713
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.9 M
People 9.3 M
Devices 30.4 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1648714
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 6.2 M
Devices 20.2 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1648715
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 6.6 M
Devices 21.6 M
Composition
LifecycleD,E
Availability (DSP)
Adform1648716
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 5.4 M
Devices 17.8 M

Occasions & Presents

FranceFrance
Composition
LifecycleA,B,C
Availability (DSP)
Adform1648717
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.6 M
People 8.6 M
Devices 28.2 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1648718
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 6.2 M
Devices 20.4 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1648719
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.6 M
People 6.1 M
Devices 20.1 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1648722
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 6.6 M
Devices 21.7 M
Composition
LifecycleA,B
Availability (DSP)
Adform1648724
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.7 M
People 6.4 M
Devices 21 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1648725
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.7 M
People 11.1 M
Devices 36.4 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.1 M
People 9.7 M
Devices 31.9 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1648726
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.2 M
People 9.9 M
Devices 32.5 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1648727
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.8 M
People 9 M
Devices 29.4 M

Recruitment & Career

FranceFrance
Composition
Business AudienceB,C
Availability (DSP)
Adform1648729
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.8 M
People 9 M
Devices 29.5 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1648730
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.1 M
People 5 M
Devices 16.3 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1648731
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5 M
People 11.9 M
Devices 39.1 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1648733
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.4 M
People 5.6 M
Devices 18.5 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1648734
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5.5 M
People 13.1 M
Devices 42.8 M

Political Themes

FranceFrance
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1648735
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 7.8 M
People 18.6 M
Devices 61.1 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1648736
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.8 M
People 11.4 M
Devices 37.4 M
Composition
EducationB,C
Availability (DSP)
Adform1648738
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.8 M
People 9.1 M
Devices 30 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1648739
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 6.8 M
People 16.2 M
Devices 53.2 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1648740
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 6.6 M
People 15.6 M
Devices 51.2 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1648741
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5.3 M
People 12.6 M
Devices 41.4 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1648742
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.7 M
People 11.2 M
Devices 36.6 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1648744
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.2 M
People 7.7 M
Devices 25.2 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1648745
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.3 M
People 5.5 M
Devices 17.9 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1648747
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 4.8 M
People 11.5 M
Devices 37.8 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1648748
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.8 M
People 6.7 M
Devices 21.9 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1648749
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.1 M
People 7.4 M
Devices 24.2 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1648751
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2 M
People 4.8 M
Devices 15.8 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1648752
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5.4 M
People 12.9 M
Devices 42.2 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1648754
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 6.3 M
People 15 M
Devices 49.3 M

Fashion & Shopping

FranceFrance
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1648756
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.2 M
People 5.3 M
Devices 17.4 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1648757
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 3.5 M
People 8.4 M
Devices 27.7 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1648758
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 2.9 M
People 6.8 M
Devices 22.3 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1648760
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 5.3 M
People 12.7 M
Devices 41.6 M

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