Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighbourhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighbourhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

Finland Finland
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform 481985
Xandr 15264408
Google DV360 784984189
Reach
Households 1.5 M
People 3.2 M
Devices 11.9 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform 481986
Xandr 15264409
Google DV360 784984126
Data
Households 551 K
People 1.2 M
Devices 4.3 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform 481469
Xandr 15264415
Google DV360 784983769
Data
Households 448 K
People 940 K
Devices 3.5 M

Household Income

Finland Finland
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform 482006
Xandr 15265321
Google DV360 784984147
Reach
Households 454 K
People 954 K
Devices 3.5 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform 482007
Xandr 15265338
Google DV360 784984273
Reach
Households 558 K
People 1.2 M
Devices 4.3 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform 482008
Xandr 15265363
Google DV360 784984324
Reach
Households 506 K
People 1.1 M
Devices 3.9 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform 482009
Xandr 15265370
Google DV360 784984279
Reach
Households 584 K
People 1.2 M
Devices 4.5 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform 481499
Xandr 15265387
Google DV360 784984327
Reach
Households 480 K
People 1 M
Devices 3.7 M

Cars in Household

Finland Finland
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform 481974
Xandr 15264393
Google DV360 784984096
Reach
Households 1 M
People 2.1 M
Devices 7.9 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform 481975
Xandr 15264406
Google DV360 784983766
Reach
Households 817 K
People 1.7 M
Devices 6.4 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform 481976
Xandr 15264407
Google DV360 784984186
Reach
Households 766 K
People 1.6 M
Devices 5.9 M

Hometype

Finland Finland
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform 481959
Xandr 15263661
Google DV360 786985593
Reach
Households 1 M
People 2.2 M
Devices 8.1 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform 481961
Xandr 15263670
Google DV360 786985596
Reach
Households 1.6 M
People 3.3 M
Devices 12.1 M

Lifecycle

Finland Finland
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform 481968
Xandr 15264383
Google DV360 784653929
Reach
Households 493 K
People 1 M
Devices 3.8 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform 481969
Xandr 15264384
Google DV360 784983088
Reach
Households 519 K
People 1.1 M
Devices 4 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform 481971
Xandr 15264385
Google DV360 784983922
Reach
Households 571 K
People 1.2 M
Devices 4.4 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform 481972
Xandr 15264386
Google DV360 784654058
Reach
Households 467 K
People 981 K
Devices 3.6 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform 481973
Xandr 15264391
Google DV360 784984120
Reach
Households 441 K
People 926 K
Devices 3.4 M

Home Ownership

Finland Finland
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform 482012
Xandr 15265731
Google DV360 786986298
Reach
Households 1.5 M
People 3.2 M
Devices 11.8 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform 482013
Xandr 15265730
Google DV360 784984240
Reach
Households 1.1 M
People 2.2 M
Devices 8.3 M

Education

Finland Finland
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform 481987
Xandr 15264428
Google DV360 786986160
Reach
Households 804 K
People 1.7 M
Devices 6.3 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform 481988
Xandr 15264429
Google DV360 784654064
Reach
Households 960 K
People 2 M
Devices 7.5 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform 481989
Xandr 15264432
Google DV360 786986166
Reach
Households 830 K
People 1.7 M
Devices 6.5 M

Savings

Finland Finland
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform 481965
Xandr 15264380
Google DV360 784983757
Reach
Households 1.3 M
People 2.7 M
Devices 9.9 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform 481966
Xandr 15264381
Google DV360 784653923
Reach
Households 778 K
People 1.6 M
Devices 6 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform 481967
Xandr 15264382
Google DV360 784983082
Reach
Households 545 K
People 1.1 M
Devices 4.2 M

Tech Level

Finland Finland
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform 482034
Xandr 15265739
Google DV360 784654340
Reach
Households 1.3 M
People 2.8 M
Devices 10.3 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform 482040
Xandr 15265741
Google DV360 784654343
Reach
Households 538 K
People 1.1 M
Devices 4.2 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform 482045
Xandr 15265759
Google DV360 786986322
Reach
Households 558 K
People 1.2 M
Devices 4.3 M

Neighbourhood Type

Finland Finland
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform 481992
Xandr 15264435
Google DV360 786986145
Reach
Households 500 K
People 1 M
Devices 3.9 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform 481998
Xandr 15264470
Google DV360 784984144
Reach
Households 811 K
People 1.7 M
Devices 6.3 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform 481999
Xandr 15264493
Google DV360 784984270
Reach
Households 701 K
People 1.5 M
Devices 5.4 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform 482000
Xandr 15264535
Google DV360 784984318
Reach
Households 584 K
People 1.2 M
Devices 4.5 M

Building Age

Finland Finland
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform 482015
Xandr 15265732
Google DV360 784984243
Reach
Households 415 K
People 872 K
Devices 3.2 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform 482016
Xandr 15265734
Google DV360 786986154
Reach
Households 986 K
People 2.1 M
Devices 7.7 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform 482017
Xandr 15265735
Google DV360 786986265
Reach
Households 1.1 M
People 2.3 M
Devices 8.5 M

Living Space M2

Finland Finland
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform 482021
Xandr 15265736
Google DV360 1009892515
Reach
Households 1 M
People 2.2 M
Devices 8 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform 482019
Xandr 15265737
Google DV360 1009893073
Reach
Households 1 M
People 2.2 M
Devices 8 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform 482020
Xandr 15265738
Google DV360 962279997
Reach
Households 510 K
People 1.1 M
Devices 4 M

Business Audience

Finland Finland
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1106182
Xandr 17046921
Google DV360 784983841
Reach
Companies 78 K
People 163 K
Devices 605 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1106180
Xandr 17046922
Google DV360 784983919
Reach
Companies 23 K
People 49 K
Devices 181 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1106177
Xandr 17046929
Google DV360 784983085
Reach
Companies 5 K
People 11 K
Devices 40 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

Finland Finland
Composition
Neighbourhood type D
Cars in household B,C
Availability (DSP ID)
Adform 1603027
Xandr Use Composition
Google DV360 860511236
Reach
Households 102 K
People 214 K
Devices 792 K
Composition
Income A,B
Cars in household B,C
Availability (DSP ID)
Adform 1603028
Xandr Use Composition
Google DV360 843503307
Reach
Households 206 K
People 433 K
Devices 1.6 M
Composition
Income A,B,C
Cars in household B,C
Availability (DSP ID)
Adform 1603030
Xandr Use Composition
Google DV360 860632324
Reach
Households 253 K
People 531 K
Devices 2 M
Composition
Income B,C,D
Cars in household B,C
Availability (DSP ID)
Adform 1603031
Xandr Use Composition
Google DV360 860632330
Reach
Households 289 K
People 608 K
Devices 2.2 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1603032
Xandr Use Composition
Google DV360 862051917
Reach
Households 263 K
People 553 K
Devices 2 M
Composition
Income D,E
Cars in household B,C
Availability (DSP ID)
Adform 1603033
Xandr Use Composition
Google DV360 862051923
Reach
Households 289 K
People 607 K
Devices 2.2 M
Composition
Children in household B,C
Income B,C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1603034
Xandr Use Composition
Google DV360 862051935
Reach
Households 210 K
People 441 K
Devices 1.6 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1603035
Xandr Use Composition
Google DV360 860631565
Reach
Households 268 K
People 563 K
Devices 2.1 M
Composition
Tech Level C
Cars in household B,C
Neighbourhood C,D
Availability (DSP ID)
Adform 1603037
Xandr Use Composition
Google DV360 860632378
Reach
Households 179 K
People 375 K
Devices 1.4 M
Composition
Cars in household B,C
Household Income E
Savings C
Availability (DSP ID)
Adform 1641238
Xandr Use Composition
Google DV360 862051968
Reach
Households 80 K
People 169 K
Devices 625 K

Car Services

Finland Finland
Composition
Cars in household B,C
Availability (DSP ID)
Adform 1641240
Xandr Use Composition
Google DV360 860632381
Reach
Households 369 K
People 775 K
Devices 2.9 M
Composition
Cars in household B,C
Household Income B,C,D,E
Availability (DSP ID)
Adform 1106177
Xandr Use Composition
Google DV360 860632384
Reach
Households 374 K
People 786 K
Devices 2.9 M
Composition
Cars in household B,C
Lifecycle A,B,C,D
Availability (DSP ID)
Adform 1106177
Xandr Use Composition
Google DV360 860632387
Reach
Households 379 K
People 796 K
Devices 2.9 M

Banking / Financing

Finland Finland
Composition
Home Ownership A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1603025
Xandr Use Composition
Google DV360 862051986
Reach
Households 272 K
People 572 K
Devices 2.1 M
Composition
Savings A,B
Cars in household B,C
Availability (DSP)
Adform 1603073
Xandr Use Composition
Google DV360 860632390
Reach
Households 329 K
People 690 K
Devices 2.6 M
Composition
Savings A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1603075
Xandr Use Composition
Google DV360 860632351
Reach
Households 295 K
People 619 K
Devices 2.3 M
Composition
Home Ownership A
Savings A,B
Availability (DSP)
Adform 1603026
Xandr Use Composition
Google DV360 860513705
Reach
Households 215 K
People 452 K
Devices 1.7 M
Composition
Household Income A,B
Availability (DSP)
Adform 1641251
Xandr Use Composition
Google DV360 860513720
Reach
Households 259 K
People 544 K
Devices 2 M
Composition
Tech Level B,C
Household Income B,C,D
Savings B,C
Availability (DSP)
Adform 1641250
Xandr Use Composition
Google DV360 860632354
Reach
Households 228 K
People 478 K
Devices 1.8 M
Composition
Savings C
Household Income D,E
Availability (DSP)
Adform 1641249
Xandr Use Composition
Google DV360 860513723
Reach
Households 53 K
People 112 K
Devices 413 K

Insurance

Finland Finland
Composition
Cars B,C
Availability (DSP)
Adform 1603113
Xandr Use Composition
Google DV360 860632399
Reach
Households 381 K
People 801 K
Devices 3 M
Composition
Home Ownership A
Household Income C,D,E
Availability (DSP)
Adform 1603114
Xandr Use Composition
Google DV360 860632357
Reach
Households 804 K
People 1.7 M
Devices 6.3 M
Composition
Lifecycle A,B,C,D
Children in Household B,C
Availability (DSP)
Adform 1603115
Xandr Use Composition
Google DV360 860513744
Reach
Households 440 K
People 925 K
Devices 3.4 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Availability (DSP)
Adform 1603116
Xandr Use Composition
Google DV360 860632414
Reach
Households 346 K
People 728 K
Devices 2.7 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Education B,C
Availability (DSP)
Adform 1641252
Xandr Use Composition
Google DV360 860632408
Reach
Households 384 K
People 806 K
Devices 3 M
Composition
Lifecycle A,B
Household income B,C,D,E
Tech Level B,C
Availability (DSP)
Adform 1641255
Xandr Use Composition
Google DV360 860513765
Reach
Households 415 K
People 872 K
Devices 3.2 M

Real Estate Trading

Finland Finland
Composition
Lifecycle A,B
Availability (DSP)
Adform 1603050
Xandr Use Composition
Google DV360 860513753
Reach
Households 273 K
People 573 K
Devices 2.1 M
Composition
Lifecycle C,D
Household Income D,E
Neighbourhood Type C,D
Availability (DSP)
Adform 1603051
Xandr Use Composition
Google DV360 862052028
Reach
Households 227 K
People 477 K
Devices 1.8 M
Composition
Hometype A
Household Income C,D,E
Availability (DSP)
Adform 1603052
Xandr Use Composition
Google DV360 862052010
Reach
Households 441 K
People 926 K
Devices 3.4 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Availability (DSP)
Adform 1603054
Xandr Use Composition
Google DV360 862052034
Reach
Households 323 K
People 679 K
Devices 2.5 M

Home Renovation

Finland Finland
Composition
Household income B,C,D,E
Lifecycle A,B,C,D
Availability (DSP)
Adform 1641259
Xandr Use Composition
Google DV360 860513714
Reach
Households 421 K
People 883 K
Devices 3.3 M
Composition
Home ownership A
Household income C,D,E
Availability (DSP)
Adform 1641260
Xandr Use Composition
Google DV360 862052040
Reach
Households 258 K
People 543 K
Devices 2 M
Composition
Home ownership A
Household income B,C,D,E
Availability (DSP)
Adform 1641261
Xandr Use Composition
Google DV360 862052013
Reach
Households 274 K
People 574 K
Devices 2.1 M
Composition
Home ownership A
Building age A,B
Availability (DSP)
Adform 1641262
Xandr Use Composition
Google DV360 860513795
Reach
Households 265 K
People 556 K
Devices 2.1 M
Composition
Home ownership A
Hometype B
Availability (DSP)
Adform 1641264
Xandr Use Composition
Google DV360 862052016
Reach
Households 234 K
People 490 K
Devices 1.8 M
Composition
Living Space M2 B,C
Household income B,C,D,E
Tech level B,C
Availability (DSP)
Adform 1641266
Xandr Use Composition
Google DV360 860513717
Reach
Households 305 K
People 641 K
Devices 2.4 M

Restaurants

Finland Finland
Composition
Lifecycle A,B
Household income A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1603100
Xandr Use Composition
Google DV360 860632447
Reach
Households 279 K
People 586 K
Devices 2.2 M
Composition
Household income C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1603101
Xandr Use Composition
Google DV360 860513816
Reach
Households 352 K
People 740 K
Devices 2.7 M
Composition
Lifecycle A,B
Household income B,C,D.E
Neighbourhood Type C,D
Availability (DSP)
Adform 1641276
Xandr Use Composition
Google DV360 860632456
Reach
Households 675 K
People 1.4 M
Devices 5.2 M

Telecommunication

Finland Finland
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1603109
Xandr Use Composition
Google DV360 860513810
Reach
Households 463 K
People 972 K
Devices 3.6 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Children in Household B,C
Availability (DSP)
Adform 1603110
Xandr Use Composition
Google DV360 860513813
Reach
Households 463 K
People 972 K
Devices 3.6 M
Composition
Tech Level A,B
Availability (DSP)
Adform 1603112
Xandr Use Composition
Google DV360 862052043
Reach
Households 328 K
People 689 K
Devices 2.5 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1641278
Xandr Use Composition
Google DV360 860513822
Reach
Households 332 K
People 696 K
Devices 2.6 M

Children Articles

Finland Finland
Composition
Children B,C
Availability (DSP)
Adform 1603057
Xandr Use Composition
Google DV360 860513825
Reach
Households 463 K
People 972 K
Devices 3.6 M

Culture & Entertainment

Finland Finland
Composition
Lifecycle A,B,C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1603079
Xandr Use Composition
Google DV360 860513780
Reach
Households 300 K
People 630 K
Devices 2.3 M
Composition
Education C
Neighbourhood Type C,D
Availability (DSP)
Adform 1603081
Xandr Use Composition
Google DV360 860632495
Reach
Households 266 K
People 559 K
Devices 2.1 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1603083
Xandr Use Composition
Google DV360 860632480
Reach
Households 273 K
People 573 K
Devices 2.1 M
Composition
Lifecycle C,D,E
Neighbourhood Type C,D
Education C
Availability (DSP)
Adform 1641315
Xandr Use Composition
Google DV360 860632519
Reach
Households 310 K
People 650 K
Devices 2.4 M
Composition
Education B,C
Tech Level A,B
Availability (DSP)
Adform 1641319
Xandr Use Composition
Google DV360 860632522
Reach
Households 311 K
People 654 K
Devices 2.4 M
Composition
Education B,C
Tech Level B,C
Availability (DSP)
Adform 1641800
Xandr Use Composition
Google DV360 860632525
Reach
Households 388 K
People 815 K
Devices 3 M

Travel & Vacation

Finland Finland
Composition
Tech Level B,C
Availability (DSP)
Adform 1603058
Xandr Use Composition
Google DV360 860632498
Reach
Households 492 K
People 1 M
Devices 3.8 M
Composition
Business Audiences A,B,C
Availability (DSP)
Adform 1603058
Xandr Use Composition
Google DV360 860632531
Reach
Households 236 K
People 496 K
Devices 1.8 M
Composition
Household Income A,B,C
Cars in Household B,C
Availability (DSP)
Adform 1603060
Xandr Use Composition
Google DV360 860632537
Reach
Households 255 K
People 536 K
Devices 2 M
Composition
Household Income C,D,E
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1603061
Xandr Use Composition
Google DV360 862052076
Reach
Households 234 K
People 491 K
Devices 1.8 M
Composition
Household Income C,D,E
Lifecycle A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1603063
Xandr Use Composition
Google DV360 862052085
Reach
Households 212 K
People 446 K
Devices 1.6 M
Composition
Household Income D,E
Availability (DSP)
Adform 1603064
Xandr Use Composition
Google DV360 860632549
Reach
Households 322 K
People 676 K
Devices 2.5 M
Composition
Lifecycle A
Tech Level B,C
Availability (DSP)
Adform 1603066
Xandr Use Composition
Google DV360 860632555
Reach
Households 234 K
People 490 K
Devices 1.8 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Neighbourhood Type B,C,D
Availability (DSP)
Adform 1641806
Xandr Use Composition
Google DV360 860513870
Reach
Households 280 K
People 587 K
Devices 2.2 M

Computer Games

Finland Finland
Composition
Lifecycle A,B,C
Tech Level C
Availability (DSP)
Adform 1603056
Xandr Use Composition
Google DV360 860513873
Reach
Households 301 K
People 633 K
Devices 2.3 M

Betting Online

Finland Finland
Composition
Lifecycle A,B
Education A,B
Tech Level B,C
Availability (DSP)
Adform 1603024
Xandr Use Composition
Google DV360 862052091
Reach
Households 415 K
People 872 K
Devices 3.2 M

Electronics

Finland Finland
Composition
Household Income C,D,E
Tech Level B,C
Availability (DSP)
Adform 1603038
Xandr Use Composition
Google DV360 860513876
Reach
Households 375 K
People 789 K
Devices 2.9 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1603039
Xandr Use Composition
Google DV360 862052094
Reach
Households 436 K
People 916 K
Devices 3.4 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1647701
Xandr Use Composition
Google DV360 860513738
Reach
Households 441 K
People 926 K
Devices 3.4 M
Composition
Children in Household B,C
Lifecycle A,B,C
Availability (DSP)
Adform 1647709
Xandr Use Composition
Google DV360 862052100
Reach
Households 299 K
People 628 K
Devices 2.3 M
Composition
Home Ownership Own
Hometype B,C
Availability (DSP)
Adform 1603042
Xandr Use Composition
Google DV360 862052142
Reach
Households 597 K
People 1.3 M
Devices 4.6 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1603046
Xandr Use Composition
Google DV360 860513879
Reach
Households 294 K
People 618 K
Devices 2.3 M
Composition
Household Income B,C,D,E
Children in Household B,C
Tech Level B,C
Availability (DSP)
Adform 1603047
Xandr Use Composition
Google DV360 862052151
Reach
Households 392 K
People 822 K
Devices 3 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1647711
Xandr Use Composition
Google DV360 860513894
Reach
Households 294 K
People 618 K
Devices 2.3 M

Fast-Moving Consumer Good (FMCG)

Finland Finland
Composition
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1647730
Xandr Use Composition
Google DV360 862052160
Reach
Households 373 K
People 784 K
Devices 2.9 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1647733
Xandr Use Composition
Google DV360 860513903
Reach
Households 277 K
People 582 K
Devices 2.2 M
Composition
Lifecycle B,C,D
Availability (DSP)
Adform 1647742
Xandr Use Composition
Google DV360 860513906
Reach
Households 370 K
People 776 K
Devices 2.9 M
Composition
Lifecycle A,B,C
Availability (DSP)
Adform 1647743
Xandr Use Composition
Google DV360 862052172
Reach
Households 346 K
People 726 K
Devices 2.7 M
Composition
Lifecycle B,C
Availability (DSP)
Adform 1647713
Xandr Use Composition
Google DV360 860513915
Reach
Households 258 K
People 541 K
Devices 2 M
Composition
Education C
Tech Level B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1647714