s

Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

FinlandFinland
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform481985
AppNexus15264408
Google DV360784984189
Reach
Households 1.5 M
People 3.2 M
Devices 11.9 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform481986
AppNexus15264409
Google DV360784984126
Data
Households 551 K
People 1.2 M
Devices 4.3 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform481469
AppNexus15264415
Google DV360784983769
Data
Households 448 K
People 940 K
Devices 3.5 M

Household Income

FinlandFinland
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform482006
AppNexus15265321
Google DV360784984147
Reach
Households 454 K
People 954 K
Devices 3.5 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform482007
AppNexus15265338
Google DV360784984273
Reach
Households 558 K
People 1.2 M
Devices 4.3 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform482008
AppNexus15265363
Google DV360784984324
Reach
Households 506 K
People 1.1 M
Devices 3.9 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform482009
AppNexus15265370
Google DV360784984279
Reach
Households 584 K
People 1.2 M
Devices 4.5 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform481499
AppNexus15265387
Google DV360784984327
Reach
Households 480 K
People 1 M
Devices 3.7 M

Cars in Household

FinlandFinland
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform481974
AppNexus15264393
Google DV360784984096
Reach
Households 1 M
People 2.1 M
Devices 7.9 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform481975
AppNexus15264406
Google DV360784983766
Reach
Households 817 K
People 1.7 M
Devices 6.4 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform481976
AppNexus15264407
Google DV360784984186
Reach
Households 766 K
People 1.6 M
Devices 5.9 M

Hometype

FinlandFinland
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform481959
AppNexus15263661
Google DV360786985593
Reach
Households 1 M
People 2.2 M
Devices 8.1 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform481961
AppNexus15263670
Google DV360786985596
Reach
Households 1.6 M
People 3.3 M
Devices 12.1 M

Lifecycle

FinlandFinland
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform481968
AppNexus15264383
Google DV360784653929
Reach
Households 493 K
People 1 M
Devices 3.8 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform481969
AppNexus15264384
Google DV360784983088
Reach
Households 519 K
People 1.1 M
Devices 4 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform481971
AppNexus15264385
Google DV360784983922
Reach
Households 571 K
People 1.2 M
Devices 4.4 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform481972
AppNexus15264386
Google DV360784654058
Reach
Households 467 K
People 981 K
Devices 3.6 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform481973
AppNexus15264391
Google DV360784984120
Reach
Households 441 K
People 926 K
Devices 3.4 M

Home Ownership

FinlandFinland
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform482012
AppNexus15265731
Google DV360786986298
Reach
Households 1.5 M
People 3.2 M
Devices 11.8 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform482013
AppNexus15265730
Google DV360784984240
Reach
Households 1.1 M
People 2.2 M
Devices 8.3 M

Education

FinlandFinland
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform481987
AppNexus15264428
Google DV360786986160
Reach
Households 804 K
People 1.7 M
Devices 6.3 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform481988
AppNexus15264429
Google DV360784654064
Reach
Households 960 K
People 2 M
Devices 7.5 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform481989
AppNexus15264432
Google DV360786986166
Reach
Households 830 K
People 1.7 M
Devices 6.5 M

Savings

FinlandFinland
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform481965
AppNexus15264380
Google DV360784983757
Reach
Households 1.3 M
People 2.7 M
Devices 9.9 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform481966
AppNexus15264381
Google DV360784653923
Reach
Households 778 K
People 1.6 M
Devices 6 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform481967
AppNexus15264382
Google DV360784983082
Reach
Households 545 K
People 1.1 M
Devices 4.2 M

Tech Level

FinlandFinland
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform482034
AppNexus15265739
Google DV360784654340
Reach
Households 1.3 M
People 2.8 M
Devices 10.3 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform482040
AppNexus15265741
Google DV360784654343
Reach
Households 538 K
People 1.1 M
Devices 4.2 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform482045
AppNexus15265759
Google DV360786986322
Reach
Households 558 K
People 1.2 M
Devices 4.3 M

Neighbourhood Type

FinlandFinland
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform481992
AppNexus15264435
Google DV360786986145
Reach
Households 500 K
People 1 M
Devices 3.9 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform481998
AppNexus15264470
Google DV360784984144
Reach
Households 811 K
People 1.7 M
Devices 6.3 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform481999
AppNexus15264493
Google DV360784984270
Reach
Households 701 K
People 1.5 M
Devices 5.4 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform482000
AppNexus15264535
Google DV360784984318
Reach
Households 584 K
People 1.2 M
Devices 4.5 M

Building Age

FinlandFinland
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform482015
AppNexus15265732
Google DV360784984243
Reach
Households 415 K
People 872 K
Devices 3.2 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform482016
AppNexus15265734
Google DV360786986154
Reach
Households 986 K
People 2.1 M
Devices 7.7 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform482017
AppNexus15265735
Google DV360786986265
Reach
Households 1.1 M
People 2.3 M
Devices 8.5 M

Living Space M2

FinlandFinland
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform482021
AppNexus15265736
Google DV360
Reach
Households 1 M
People 2.2 M
Devices 8 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform482019
AppNexus15265737
Google DV360
Reach
Households 1 M
People 2.2 M
Devices 8 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform482020
AppNexus15265738
Google DV360
Reach
Households 510 K
People 1.1 M
Devices 4 M

Business Audience

FinlandFinland
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1106182
AppNexus17046921
Google DV360784983841
Reach
Companies 78 K
People 163 K
Devices 605 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1106180
AppNexus17046922
Google DV360784983919
Reach
Companies 23 K
People 49 K
Devices 181 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1106177
AppNexus17046929
Google DV360784983085
Reach
Companies 5 K
People 11 K
Devices 40 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

FinlandFinland
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1603027
AppNexusUse Composition
Google DV360860511236
Reach
Households 102 K
People 214 K
Devices 792 K
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1603028
AppNexusUse Composition
Google DV360843503307
Reach
Households 206 K
People 433 K
Devices 1.6 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1603030
AppNexusUse Composition
Google DV360860632324
Reach
Households 253 K
People 531 K
Devices 2 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1603031
AppNexusUse Composition
Google DV360860632330
Reach
Households 289 K
People 608 K
Devices 2.2 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1603032
AppNexusUse Composition
Google DV360862051917
Reach
Households 263 K
People 553 K
Devices 2 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1603033
AppNexusUse Composition
Google DV360862051923
Reach
Households 289 K
People 607 K
Devices 2.2 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1603034
AppNexusUse Composition
Google DV360862051935
Reach
Households 210 K
People 441 K
Devices 1.6 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1603035
AppNexusUse Composition
Google DV360860631565
Reach
Households 268 K
People 563 K
Devices 2.1 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1603037
AppNexusUse Composition
Google DV360860632378
Reach
Households 179 K
People 375 K
Devices 1.4 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1641238
AppNexusUse Composition
Google DV360862051968
Reach
Households 80 K
People 169 K
Devices 625 K

Car Services

FinlandFinland
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1641240
AppNexusUse Composition
Google DV360860632381
Reach
Households 369 K
People 775 K
Devices 2.9 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1106177
AppNexusUse Composition
Google DV360860632384
Reach
Households 374 K
People 786 K
Devices 2.9 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1106177
AppNexusUse Composition
Google DV360860632387
Reach
Households 379 K
People 796 K
Devices 2.9 M

Banking / Financing

FinlandFinland
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1603025
AppNexusUse Composition
Google DV360862051986
Reach
Households 272 K
People 572 K
Devices 2.1 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1603073
AppNexusUse Composition
Google DV360860632390
Reach
Households 329 K
People 690 K
Devices 2.6 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1603075
AppNexusUse Composition
Google DV360860632351
Reach
Households 295 K
People 619 K
Devices 2.3 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1603026
AppNexusUse Composition
Google DV360860513705
Reach
Households 215 K
People 452 K
Devices 1.7 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1641251
AppNexusUse Composition
Google DV360860513720
Reach
Households 259 K
People 544 K
Devices 2 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1641250
AppNexusUse Composition
Google DV360860632354
Reach
Households 228 K
People 478 K
Devices 1.8 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1641249
AppNexusUse Composition
Google DV360860513723
Reach
Households 53 K
People 112 K
Devices 413 K

Insurance

FinlandFinland
Composition
CarsB,C
Availability (DSP)
Adform1603113
AppNexusUse Composition
Google DV360860632399
Reach
Households 381 K
People 801 K
Devices 3 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1603114
AppNexusUse Composition
Google DV360860632357
Reach
Households 804 K
People 1.7 M
Devices 6.3 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1603115
AppNexusUse Composition
Google DV360860513744
Reach
Households 440 K
People 925 K
Devices 3.4 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1603116
AppNexusUse Composition
Google DV360860632414
Reach
Households 346 K
People 728 K
Devices 2.7 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1641252
AppNexusUse Composition
Google DV360860632408
Reach
Households 384 K
People 806 K
Devices 3 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1641255
AppNexusUse Composition
Google DV360860513765
Reach
Households 415 K
People 872 K
Devices 3.2 M

Real Estate Trading

FinlandFinland
Composition
LifecycleA,B
Availability (DSP)
Adform1603050
AppNexusUse Composition
Google DV360860513753
Reach
Households 273 K
People 573 K
Devices 2.1 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1603051
AppNexusUse Composition
Google DV360862052028
Reach
Households 227 K
People 477 K
Devices 1.8 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1603052
AppNexusUse Composition
Google DV360862052010
Reach
Households 441 K
People 926 K
Devices 3.4 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1603054
AppNexusUse Composition
Google DV360862052034
Reach
Households 323 K
People 679 K
Devices 2.5 M

Home Renovation

FinlandFinland
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1641259
AppNexusUse Composition
Google DV360860513714
Reach
Households 421 K
People 883 K
Devices 3.3 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1641260
AppNexusUse Composition
Google DV360862052040
Reach
Households 258 K
People 543 K
Devices 2 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1641261
AppNexusUse Composition
Google DV360862052013
Reach
Households 274 K
People 574 K
Devices 2.1 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1641262
AppNexusUse Composition
Google DV360860513795
Reach
Households 265 K
People 556 K
Devices 2.1 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1641264
AppNexusUse Composition
Google DV360862052016
Reach
Households 234 K
People 490 K
Devices 1.8 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1641266
AppNexusUse Composition
Google DV360860513717
Reach
Households 305 K
People 641 K
Devices 2.4 M

Restaurants

FinlandFinland
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1603100
AppNexusUse Composition
Google DV360860632447
Reach
Households 279 K
People 586 K
Devices 2.2 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1603101
AppNexusUse Composition
Google DV360860513816
Reach
Households 352 K
People 740 K
Devices 2.7 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1641276
AppNexusUse Composition
Google DV360860632456
Reach
Households 675 K
People 1.4 M
Devices 5.2 M

Telecommunication

FinlandFinland
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1603109
AppNexusUse Composition
Google DV360860513810
Reach
Households 463 K
People 972 K
Devices 3.6 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1603110
AppNexusUse Composition
Google DV360860513813
Reach
Households 463 K
People 972 K
Devices 3.6 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1603112
AppNexusUse Composition
Google DV360862052043
Reach
Households 328 K
People 689 K
Devices 2.5 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1641278
AppNexusUse Composition
Google DV360860513822
Reach
Households 332 K
People 696 K
Devices 2.6 M

Children Articles

FinlandFinland
Composition
ChildrenB,C
Availability (DSP)
Adform1603057
AppNexusUse Composition
Google DV360860513825
Reach
Households 463 K
People 972 K
Devices 3.6 M

Culture & Entertainment

FinlandFinland
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1603079
AppNexusUse Composition
Google DV360860513780
Reach
Households 300 K
People 630 K
Devices 2.3 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1603081
AppNexusUse Composition
Google DV360860632495
Reach
Households 266 K
People 559 K
Devices 2.1 M
Composition
LifecycleA,B
Availability (DSP)
Adform1603083
AppNexusUse Composition
Google DV360860632480
Reach
Households 273 K
People 573 K
Devices 2.1 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1641315
AppNexusUse Composition
Google DV360860632519
Reach
Households 310 K
People 650 K
Devices 2.4 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1641319
AppNexusUse Composition
Google DV360860632522
Reach
Households 311 K
People 654 K
Devices 2.4 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1641800
AppNexusUse Composition
Google DV360860632525
Reach
Households 388 K
People 815 K
Devices 3 M

Travel & Vacation

FinlandFinland
Composition
Tech LevelB,C
Availability (DSP)
Adform1603058
AppNexusUse Composition
Google DV360860632498
Reach
Households 492 K
People 1 M
Devices 3.8 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1603058
AppNexusUse Composition
Google DV360860632531
Reach
Households 236 K
People 496 K
Devices 1.8 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1603060
AppNexusUse Composition
Google DV360860632537
Reach
Households 255 K
People 536 K
Devices 2 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1603061
AppNexusUse Composition
Google DV360862052076
Reach
Households 234 K
People 491 K
Devices 1.8 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1603063
AppNexusUse Composition
Google DV360862052085
Reach
Households 212 K
People 446 K
Devices 1.6 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1603064
AppNexusUse Composition
Google DV360860632549
Reach
Households 322 K
People 676 K
Devices 2.5 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1603066
AppNexusUse Composition
Google DV360860632555
Reach
Households 234 K
People 490 K
Devices 1.8 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1641806
AppNexusUse Composition
Google DV360860513870
Reach
Households 280 K
People 587 K
Devices 2.2 M

Computer Games

FinlandFinland
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1603056
AppNexusUse Composition
Google DV360860513873
Reach
Households 301 K
People 633 K
Devices 2.3 M

Betting Online

FinlandFinland
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1603024
AppNexusUse Composition
Google DV360862052091
Reach
Households 415 K
People 872 K
Devices 3.2 M

Electronics

FinlandFinland
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1603038
AppNexusUse Composition
Google DV360860513876
Reach
Households 375 K
People 789 K
Devices 2.9 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1603039
AppNexusUse Composition
Google DV360862052094
Reach
Households 436 K
People 916 K
Devices 3.4 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1647701
AppNexusUse Composition
Google DV360860513738
Reach
Households 441 K
People 926 K
Devices 3.4 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1647709
AppNexusUse Composition
Google DV360862052100
Reach
Households 299 K
People 628 K
Devices 2.3 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1603042
AppNexusUse Composition
Google DV360862052142
Reach
Households 597 K
People 1.3 M
Devices 4.6 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1603046
AppNexusUse Composition
Google DV360860513879
Reach
Households 294 K
People 618 K
Devices 2.3 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1603047
AppNexusUse Composition
Google DV360862052151
Reach
Households 392 K
People 822 K
Devices 3 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1647711
AppNexusUse Composition
Google DV360860513894
Reach
Households 294 K
People 618 K
Devices 2.3 M

Fast-Moving Consumer Good (FMCG)

FinlandFinland
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1647730
AppNexusUse Composition
Google DV360862052160
Reach
Households 373 K
People 784 K
Devices 2.9 M
Composition
LifecycleA,B
Availability (DSP)
Adform1647733
AppNexusUse Composition
Google DV360860513903
Reach
Households 277 K
People 582 K
Devices 2.2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1647742
AppNexusUse Composition
Google DV360860513906
Reach
Households 370 K
People 776 K
Devices 2.9 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1647743
AppNexusUse Composition
Google DV360862052172
Reach
Households 346 K
People 726 K
Devices 2.7 M
Composition
LifecycleB,C
Availability (DSP)
Adform1647713
AppNexusUse Composition
Google DV360860513915
Reach
Households 258 K
People 541 K
Devices 2 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1647714
AppNexusUse Composition
Google DV360862052184
Reach
Households 230 K
People 483 K
Devices 1.8 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1647717
AppNexusUse Composition
Google DV360862052187
Reach
Households 241 K
People 506 K
Devices 1.9 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1647721
AppNexusUse Composition
Google DV360862052190
Reach
Households 200 K
People 419 K
Devices 1.6 M

Personal Hygiene

FinlandFinland
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1603048
AppNexusUse Composition
Google DV360862052178
Reach
Households 254 K
People 534 K
Devices 2 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1647745
AppNexusUse Composition
Google DV360860632585
Reach
Households 288 K
People 604 K
Devices 2.2 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1647746
AppNexusUse Composition
Google DV360860632606
Reach
Households 187 K
People 393 K
Devices 1.5 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1647747
AppNexusUse Composition
Google DV360860632591
Reach
Households 364 K
People 765 K
Devices 2.8 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1647748
AppNexusUse Composition
Google DV360862052205
Reach
Households 288 K
People 605 K
Devices 2.2 M

Lifestyle

FinlandFinland
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1647752
AppNexusUse Composition
Google DV360860632615
Reach
Households 188 K
People 396 K
Devices 1.5 M
Composition
EducationA,B
Availability (DSP)
Adform1647754
AppNexusUse Composition
Google DV360862052211
Reach
Households 411 K
People 864 K
Devices 3.2 M
Composition
LifecycleA,B,C,D
Household IncomeB,C,D,E
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 425 K
People 893 K
Devices 3.3 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1647755
AppNexusUse Composition
Google DV360860632573
Reach
Households 432 K
People 906 K
Devices 3.4 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1647758
AppNexusUse Composition
Google DV360862052118
Reach
Households 261 K
People 548 K
Devices 2 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1647761
AppNexusUse Composition
Google DV360860513972
Reach
Households 363 K
People 762 K
Devices 2.8 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1647762
AppNexusUse Composition
Google DV360860513957
Reach
Households 251 K
People 528 K
Devices 2 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1647763
AppNexusUse Composition
Google DV360860632621
Reach
Households 329 K
People 692 K
Devices 2.6 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1647764
AppNexusUse Composition
Google DV360860632624
Reach
Households 162 K
People 340 K
Devices 1.3 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1647765
AppNexusUse Composition
Google DV360860632633
Reach
Households 227 K
People 477 K
Devices 1.8 M

Buying Power

FinlandFinland
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1603069
AppNexusUse Composition
Google DV360860513966
Reach
Households 285 K
People 599 K
Devices 2.2 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1603070
AppNexusUse Composition
Google DV360860513963
Reach
Households 182 K
People 383 K
Devices 1.4 M

Home Security

FinlandFinland
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1603049
AppNexusUse Composition
Google DV360860513969
Reach
Households 467 K
People 981 K
Devices 3.6 M

Pharmaceuticals

FinlandFinland
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1647804
AppNexusUse Composition
Google DV360860632651
Reach
Households 274 K
People 575 K
Devices 2.1 M
Composition
LifecycleA,B
Availability (DSP)
Adform1647857
AppNexusUse Composition
Google DV360862052232
Reach
Households 277 K
People 582 K
Devices 2.2 M
Composition
LifecycleD,E
Availability (DSP)
Adform1647869
AppNexusUse Composition
Google DV360860514005
Reach
Households 319 K
People 670 K
Devices 2.5 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1647874
AppNexusUse Composition
Google DV360860514008
Reach
Households 400 K
People 840 K
Devices 3.1 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1647875
AppNexusUse Composition
Google DV360862052259
Reach
Households 266 K
People 559 K
Devices 2.1 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1647877
AppNexusUse Composition
Google DV360860514029
Reach
Households 284 K
People 597 K
Devices 2.2 M
Composition
LifecycleD,E
Availability (DSP)
Adform1647879
AppNexusUse Composition
Google DV360860632660
Reach
Households 234 K
People 492 K
Devices 1.8 M

Occasions & Presents

FinlandFinland
Composition
LifecycleA,B,C
Availability (DSP)
Adform1647886
AppNexusUse Composition
Google DV360862052271
Reach
Households 371 K
People 780 K
Devices 2.9 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1647888
AppNexusUse Composition
Google DV360860632690
Reach
Households 269 K
People 564 K
Devices 2.1 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1647892
AppNexusUse Composition
Google DV360860632696
Reach
Households 264 K
People 555 K
Devices 2.1 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1647917
AppNexusUse Composition
Google DV360862052307
Reach
Households 285 K
People 599 K
Devices 2.2 M
Composition
LifecycleA,B
Availability (DSP)
Adform1647919
AppNexusUse Composition
Google DV360862052295
Reach
Households 276 K
People 580 K
Devices 2.1 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1647921
AppNexusUse Composition
Google DV360860514023
Reach
Households 480 K
People 1 M
Devices 3.7 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform
AppNexusUse Composition
Google DV360Use Composition
Reach
Households 420 K
People 883 K
Devices 3.3 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1647922
AppNexusUse Composition
Google DV360860632732
Reach
Households 428 K
People 900 K
Devices 3.3 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1647923
AppNexusUse Composition
Google DV360860632735
Reach
Households 388 K
People 814 K
Devices 3 M

Recruitment & Career

FinlandFinland
Composition
Business AudienceB,C
Availability (DSP)
Adform1647926
AppNexusUse Composition
Google DV360862052370
Reach
Households 389 K
People 817 K
Devices 3 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1647930
AppNexusUse Composition
Google DV360862052349
Reach
Households 215 K
People 452 K
Devices 1.7 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1647936
AppNexusUse Composition
Google DV360862052376
Reach
Households 515 K
People 1.1 M
Devices 4 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1647937
AppNexusUse Composition
Google DV360860514143
Reach
Households 244 K
People 512 K
Devices 1.9 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1647938
AppNexusUse Composition
Google DV360860514158
Reach
Households 564 K
People 1.2 M
Devices 4.4 M

Political Themes

FinlandFinland
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1647940
AppNexusUse Composition
Google DV360860514149
Reach
Households 804 K
People 1.7 M
Devices 6.3 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1647941
AppNexusUse Composition
Google DV360860632813
Reach
Households 493 K
People 1 M
Devices 3.8 M
Composition
EducationB,C
Availability (DSP)
Adform1647942
AppNexusUse Composition
Google DV360860632822
Reach
Households 395 K
People 829 K
Devices 3.1 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1647943
AppNexusUse Composition
Google DV360860632819
Reach
Households 701 K
People 1.5 M
Devices 5.4 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1647944
AppNexusUse Composition
Google DV360862052406
Reach
Households 675 K
People 1.4 M
Devices 5.2 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1647945
AppNexusUse Composition
Google DV360862052409
Reach
Households 545 K
People 1.1 M
Devices 4.2 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1647946
AppNexusUse Composition
Google DV360860514179
Reach
Households 483 K
People 1 M
Devices 3.8 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1647947
AppNexusUse Composition
Google DV360862052415
Reach
Households 332 K
People 696 K
Devices 2.6 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1647949
AppNexusUse Composition
Google DV360862052418
Reach
Households 235 K
People 494 K
Devices 1.8 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1647950
AppNexusUse Composition
Google DV360860514185
Reach
Households 498 K
People 1 M
Devices 3.9 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1647951
AppNexusUse Composition
Google DV360860514188
Reach
Households 289 K
People 607 K
Devices 2.2 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1647952
AppNexusUse Composition
Google DV360860632837
Reach
Households 319 K
People 670 K
Devices 2.5 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1647953
AppNexusUse Composition
Google DV360860632840
Reach
Households 208 K
People 436 K
Devices 1.6 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1647954
AppNexusUse Composition
Google DV360862052424
Reach
Households 555 K
People 1.2 M
Devices 4.3 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1647955
AppNexusUse Composition
Google DV360862052427
Reach
Households 650 K
People 1.4 M
Devices 5 M

Fashion & Shopping

FinlandFinland
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1647771
AppNexusUse Composition
Google DV360862052430
Reach
Households 229 K
People 480 K
Devices 1.8 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1647766
AppNexusUse Composition
Google DV360860514194
Reach
Households 365 K
People 766 K
Devices 2.8 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1647767
AppNexusUse Composition
Google DV360860514200
Reach
Households 293 K
People 616 K
Devices 2.3 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1647769
AppNexusUse Composition
Google DV360860514236
Reach
Households 548 K
People 1.1 M
Devices 4.3 M

Christmas Presents

FinlandFinland
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1647771
AppNexusUse Composition
Google DV360862052430
Reach
Households 229 K
People 480 K
Devices 1.8 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1647766
AppNexusUse Composition
Google DV360860514194
Reach
Households 365 K
People 766 K
Devices 2.8 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1647767
AppNexusUse Composition
Google DV360860514200
Reach
Households 293 K
People 616 K
Devices 2.3 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1647769
AppNexusUse Composition
Google DV360860514236
Reach
Households 548 K
People 1.1 M
Devices 4.3 M
D

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