Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

EstoniaEstonia
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform1802271
XandrAvailable upon request
Google DV360784984189
Reach
Households 360.5 K
People 757 K
Devices 2.8 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform1802272
XandrAvailable upon request
Google DV360784984126
Data
Households 130 K
People 273 K
Devices 1000 K
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform1802273
XandrAvailable upon request
Google DV360784983769
Data
Households 105 K
People 221 K
Devices 812 K

Household Income

EstoniaEstonia
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform1802281
XandrAvailable upon request
Google DV360784984147
Reach
Households 107 K
People 225 K
Devices 823 K
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform1802282
XandrAvailable upon request
Google DV360784984273
Reach
Households 131 K
People 276 K
Devices 1 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform1802283
XandrAvailable upon request
Google DV360784984324
Reach
Households 119 K
People 250 K
Devices 917 K
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform1802284
XandrAvailable upon request
Google DV360784984279
Reach
Households 137 K
People 289 K
Devices 1.1 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform1802285
XandrAvailable upon request
Google DV360784984327
Reach
Households 113 K
People 237 K
Devices 870 K

Cars in Household

EstoniaEstonia
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform1802268
XandrAvailable upon request
Google DV360784984096
Reach
Households 238 K
People 500 K
Devices 1.8 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform1802269
XandrAvailable upon request
Google DV360784983766
Reach
Households 192 K
People 404 K
Devices 1.5 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform1802270
XandrAvailable upon request
Google DV360784984186
Reach
Households 180 K
People 379 K
Devices 1.4 M

Hometype

EstoniaEstonia
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform1802257
XandrAvailable upon request
Google DV360786985593
Reach
Households 244 K
People 513 K
Devices 1.9 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform1802258
XandrAvailable upon request
Google DV360786985596
Reach
Households 367 K
People 770 K
Devices 2.8 M

Lifecycle

EstoniaEstonia
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform1802263
XandrAvailable upon request
Google DV360784653929
Reach
Households 116 K
People 244 K
Devices 894 K
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform1802264
XandrAvailable upon request
Google DV360784983088
Reach
Households 122 K
People 257 K
Devices 941 K
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform1802265
XandrAvailable upon request
Google DV360784983922
Reach
Households 134 K
People 282 K
Devices 1 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform1802266
XandrAvailable upon request
Google DV360784654058
Reach
Households 110 K
People 231 K
Devices 847 K
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform1802267
XandrAvailable upon request
Google DV360784984120
Reach
Households 104 K
People 218 K
Devices 800 K

Home Ownership

EstoniaEstonia
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform1802289
XandrAvailable upon request
Google DV360786986298
Reach
Households 357 K
People 751 K
Devices 2.8 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform1802288
XandrAvailable upon request
Google DV360784984240
Reach
Households 251 K
People 526 K
Devices 1.9 M

Education

EstoniaEstonia
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform1802274
XandrAvailable upon request
Google DV360786986160
Reach
Households 189 K
People 398 K
Devices 1.5 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform1802275
XandrAvailable upon request
Google DV360784654064
Reach
Households 226 K
People 475 K
Devices 1.7 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform1802276
XandrAvailable upon request
Google DV360786986166
Reach
Households 196 K
People 411 K
Devices 1.5 M

Savings

EstoniaEstonia
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform1802260
XandrAvailable upon request
Google DV360784983757
Reach
Households 299 K
People 629 K
Devices 2.3 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform1802261
XandrAvailable upon request
Google DV360784653923
Reach
Households 183 K
People 385 K
Devices 1.4 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform1802262
XandrAvailable upon request
Google DV360784983082
Reach
Households 128 K
People 269 K
Devices 988 K

Tech Level

EstoniaEstonia
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform1802296
XandrAvailable upon request
Google DV360784654340
Reach
Households 312 K
People 654 K
Devices 2.4 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform1802297
XandrAvailable upon request
Google DV360784654343
Reach
Households 127 K
People 266 K
Devices 976 K
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform1802298
XandrAvailable upon request
Google DV360786986322
Reach
Households 131 K
People 276 K
Devices 1 M

Neighbourhood Type

EstoniaEstonia
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform1802277
XandrAvailable upon request
Google DV360786986145
Reach
Households 118 K
People 247 K
Devices 906 K
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform1802278
XandrAvailable upon request
Google DV360784984144
Reach
Households 191 K
People 401 K
Devices 1.5 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform1802279
XandrAvailable upon request
Google DV360784984270
Reach
Households 165 K
People 346 K
Devices 1.3 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform1802280
XandrAvailable upon request
Google DV360784984318
Reach
Households 137 K
People 289 K
Devices 1.1 M

Building Age

EstoniaEstonia
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform1802290
XandrAvailable upon request
Google DV360784984243
Reach
Households 98 K
People 205 K
Devices 753 K
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform1802291
XandrAvailable upon request
Google DV360786986154
Reach
Households 232 K
People 488 K
Devices 1.8 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform1802292
XandrAvailable upon request
Google DV360786986265
Reach
Households 257 K
People 539 K
Devices 2 M

Living Space M2

EstoniaEstonia
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform1802293
XandrAvailable upon request
Google DV360
Reach
Households 242 K
People 509 K
Devices 1.9 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform1802294
XandrAvailable upon request
Google DV360
Reach
Households 243 K
People 510 K
Devices 1.9 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform1802295
XandrAvailable upon request
Google DV360
Reach
Households 120 K
People 252 K
Devices 924 K

Business Audience

EstoniaEstonia
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1802301
XandrAvailable upon request
Google DV360784983841
Reach
Companies 18 K
People 38 K
Devices 141 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1802300
XandrAvailable upon request
Google DV360784983919
Reach
Companies 5 K
People 12 K
Devices 42 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1802299
XandrAvailable upon request
Google DV360784983085
Reach
Companies 1 K
People 3 K
Devices 9 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

EstoniaEstonia
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1802302
XandrUse Composition
Google DV360860511236
Reach
Households 24 K
People 50 K
Devices 185 K
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1802303
XandrUse Composition
Google DV360843503307
Reach
Households 49 K
People 102 K
Devices 374 K
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1802304
XandrUse Composition
Google DV360860632324
Reach
Households 60 K
People 125 K
Devices 459 K
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1802305
XandrUse Composition
Google DV360860632330
Reach
Households 68 K
People 143 K
Devices 525 K
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1802306
XandrUse Composition
Google DV360862051917
Reach
Households 62 K
People 130 K
Devices 478 K
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1802307
XandrUse Composition
Google DV360862051923
Reach
Households 68 K
People 143 K
Devices 524 K
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1802308
XandrUse Composition
Google DV360862051935
Reach
Households 49 K
People 104 K
Devices 381 K
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1802309
XandrUse Composition
Google DV360860631565
Reach
Households 63 K
People 133 K
Devices 486 K
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1802310
XandrUse Composition
Google DV360860632378
Reach
Households 42 K
People 88 K
Devices 324 K
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1802311
XandrUse Composition
Google DV360862051968
Reach
Households 19 K
People 40 K
Devices 146 K

Car Services

EstoniaEstonia
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1802312
XandrUse Composition
Google DV360860632381
Reach
Households 87 K
People 183 K
Devices 669 K
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1802299
XandrUse Composition
Google DV360860632384
Reach
Households 88 K
People 185 K
Devices 679 K
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1802299
XandrUse Composition
Google DV360860632387
Reach
Households 89 K
People 187 K
Devices 687 K

Banking / Financing

EstoniaEstonia
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1802315
XandrUse Composition
Google DV360862051986
Reach
Households 64 K
People 135 K
Devices 494 K
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1802316
XandrUse Composition
Google DV360860632390
Reach
Households 77 K
People 162 K
Devices 596 K
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1802317
XandrUse Composition
Google DV360860632351
Reach
Households 69 K
People 146 K
Devices 534 K
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1802318
XandrUse Composition
Google DV360860513705
Reach
Households 51 K
People 106 K
Devices 390 K
Composition
Household IncomeA,B
Availability (DSP)
Adform1802319
XandrUse Composition
Google DV360860513720
Reach
Households 61 K
People 128 K
Devices 470 K
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1802320
XandrUse Composition
Google DV360860632354
Reach
Households 54 K
People 113 K
Devices 413 K
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1802321
XandrUse Composition
Google DV360860513723
Reach
Households 13 K
People 26 K
Devices 96 K

Insurance

EstoniaEstonia
Composition
CarsB,C
Availability (DSP)
Adform1802322
XandrUse Composition
Google DV360860632399
Reach
Households 90 K
People 189 K
Devices 692 K
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1802323
XandrUse Composition
Google DV360860632357
Reach
Households 189 K
People 398 K
Devices 1.5 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1802324
XandrUse Composition
Google DV360860513744
Reach
Households 104 K
People 218 K
Devices 798 K
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1802325
XandrUse Composition
Google DV360860632414
Reach
Households 82 K
People 171 K
Devices 628 K
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1802326
XandrUse Composition
Google DV360860632408
Reach
Households 90 K
People 190 K
Devices 696 K
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1802327
XandrUse Composition
Google DV360860513765
Reach
Households 98 K
People 205 K
Devices 753 K

Real Estate Trading

EstoniaEstonia
Composition
LifecycleA,B
Availability (DSP)
Adform1802328
XandrUse Composition
Google DV360860513753
Reach
Households 64 K
People 135 K
Devices 494 K
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1802329
XandrUse Composition
Google DV360862052028
Reach
Households 53 K
People 112 K
Devices 412 K
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1802330
XandrUse Composition
Google DV360862052010
Reach
Households 104 K
People 218 K
Devices 800 K
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1802331
XandrUse Composition
Google DV360862052034
Reach
Households 76 K
People 160 K
Devices 586 K

Home Renovation

EstoniaEstonia
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1802332
XandrUse Composition
Google DV360860513714
Reach
Households 99 K
People 208 K
Devices 763 K
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1802333
XandrUse Composition
Google DV360862052040
Reach
Households 61 K
People 128 K
Devices 469 K
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1802334
XandrUse Composition
Google DV360862052013
Reach
Households 64 K
People 135 K
Devices 496 K
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1802335
XandrUse Composition
Google DV360860513795
Reach
Households 62 K
People 131 K
Devices 480 K
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1802336
XandrUse Composition
Google DV360862052016
Reach
Households 55 K
People 115 K
Devices 423 K
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1802337
XandrUse Composition
Google DV360860513717
Reach
Households 72 K
People 151 K
Devices 553 K

Restaurants

EstoniaEstonia
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1802338
XandrUse Composition
Google DV360860632447
Reach
Households 66 K
People 138 K
Devices 506 K
Composition
Household incomeC,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1802339
XandrUse Composition
Google DV360860513816
Reach
Households 83 K
People 174 K
Devices 639 K
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1802340
XandrUse Composition
Google DV360860632456
Reach
Households 159 K
People 334 K
Devices 1.2 M

Telecommunication

EstoniaEstonia
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1802341
XandrUse Composition
Google DV360860513810
Reach
Households 109 K
People 229 K
Devices 839 K
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1802342
XandrUse Composition
Google DV360860513813
Reach
Households 109 K
People 229 K
Devices 839 K
Composition
Tech LevelA,B
Availability (DSP)
Adform1802343
XandrUse Composition
Google DV360862052043
Reach
Households 77 K
People 162 K
Devices 595 K
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1802344
XandrUse Composition
Google DV360860513822
Reach
Households 78 K
People 164 K
Devices 601 K

Children Articles

EstoniaEstonia
Composition
ChildrenB,C
Availability (DSP)
Adform1802345
XandrUse Composition
Google DV360860513825
Reach
Households 109 K
People 229 K
Devices 839 K

Culture & Entertainment

EstoniaEstonia
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1802346
XandrUse Composition
Google DV360860513780
Reach
Households 71 K
People 148 K
Devices 544 K
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1802347
XandrUse Composition
Google DV360860632495
Reach
Households 63 K
People 132 K
Devices 482 K
Composition
LifecycleA,B
Availability (DSP)
Adform1802348
XandrUse Composition
Google DV360860632480
Reach
Households 64 K
People 135 K
Devices 494 K
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1802349
XandrUse Composition
Google DV360860632519
Reach
Households 73 K
People 153 K
Devices 561 K
Composition
EducationB,C
Tech LevelA,B
Availability (DSP)
Adform1802350
XandrUse Composition
Google DV360860632522
Reach
Households 73 K
People 154 K
Devices 565 K
Composition
EducationB,C
Tech LevelB,C
Availability (DSP)
Adform1802351
XandrUse Composition
Google DV360860632525
Reach
Households 91 K
People 192 K
Devices 703 K

Travel & Vacation

EstoniaEstonia
Composition
Tech LevelB,C
Availability (DSP)
Adform1802352
XandrUse Composition
Google DV360860632498
Reach
Households 116 K
People 243 K
Devices 892 K
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1802352
XandrUse Composition
Google DV360860632531
Reach
Households 56 K
People 117 K
Devices 428 K
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1802354
XandrUse Composition
Google DV360860632537
Reach
Households 60 K
People 126 K
Devices 463 K
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1802355
XandrUse Composition
Google DV360862052076
Reach
Households 55 K
People 116 K
Devices 424 K
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1802356
XandrUse Composition
Google DV360862052085
Reach
Households 50 K
People 105 K
Devices 385 K
Composition
Household IncomeD,E
Availability (DSP)
Adform1802357
XandrUse Composition
Google DV360860632549
Reach
Households 76 K
People 159 K
Devices 583 K
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1802358
XandrUse Composition
Google DV360860632555
Reach
Households 55 K
People 115 K
Devices 423 K
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1802359
XandrUse Composition
Google DV360860513870
Reach
Households 66 K
People 138 K
Devices 507 K

Computer Games

EstoniaEstonia
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1802360
XandrUse Composition
Google DV360860513873
Reach
Households 71 K
People 149 K
Devices 546 K

Betting Online

EstoniaEstonia
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1802361
XandrUse Composition
Google DV360862052091
Reach
Households 98 K
People 205 K
Devices 753 K

Electronics

EstoniaEstonia
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1802362
XandrUse Composition
Google DV360860513876
Reach
Households 88 K
People 186 K
Devices 681 K
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1802363
XandrUse Composition
Google DV360862052094
Reach
Households 103 K
People 216 K
Devices 790 K
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1802364
XandrUse Composition
Google DV360860513738
Reach
Households 104 K
People 218 K
Devices 800 K
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1802365
XandrUse Composition
Google DV360862052100
Reach
Households 70 K
People 148 K
Devices 542 K
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1802366
XandrUse Composition
Google DV360862052142
Reach
Households 141 K
People 295 K
Devices 1.1 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1802367
XandrUse Composition
Google DV360860513879
Reach
Households 69 K
People 146 K
Devices 534 K
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1802368
XandrUse Composition
Google DV360862052151
Reach
Households 92 K
People 194 K
Devices 710 K
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1802369
XandrUse Composition
Google DV360860513894
Reach
Households 69 K
People 146 K
Devices 534 K

Fast-Moving Consumer Good (FMCG)

EstoniaEstonia
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1802370
XandrUse Composition
Google DV360862052160
Reach
Households 88 K
People 185 K
Devices 677 K
Composition
LifecycleA,B
Availability (DSP)
Adform1802371
XandrUse Composition
Google DV360860513903
Reach
Households 65 K
People 137 K
Devices 502 K
Composition
LifecycleB,C,D
Availability (DSP)
Adform1802372
XandrUse Composition
Google DV360860513906
Reach
Households 87 K
People 183 K
Devices 670 K
Composition
LifecycleA,B,C
Availability (DSP)
Adform1802373
XandrUse Composition
Google DV360862052172
Reach
Households 81 K
People 171 K
Devices 627 K
Composition
LifecycleB,C
Availability (DSP)
Adform1802374
XandrUse Composition
Google DV360860513915
Reach
Households 61 K
People 127 K
Devices 467 K
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1802375
XandrUse Composition
Google DV360862052184
Reach
Households 54 K
People 114 K
Devices 417 K
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1802376
XandrUse Composition
Google DV360862052187
Reach
Households 57 K
People 119 K
Devices 437 K
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1802377
XandrUse Composition
Google DV360862052190
Reach
Households 47 K
People 99 K
Devices 362 K
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360860632570
Reach
Households 47 K
People 99 K
Devices 362 K

Personal Hygiene

EstoniaEstonia
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1802379
XandrUse Composition
Google DV360862052178
Reach
Households 60 K
People 126 K
Devices 461 K
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1802380
XandrUse Composition
Google DV360860632585
Reach
Households 68 K
People 142 K
Devices 522 K
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1802381
XandrUse Composition
Google DV360860632606
Reach
Households 44 K
People 93 K
Devices 339 K
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1802382
XandrUse Composition
Google DV360860632591
Reach
Households 86 K
People 180 K
Devices 661 K
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1802383
XandrUse Composition
Google DV360862052205
Reach
Households 68 K
People 142 K
Devices 522 K

Lifestyle

EstoniaEstonia
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1802384
XandrUse Composition
Google DV360860632615
Reach
Households 44 K
People 93 K
Devices 342 K
Composition
EducationA,B
Availability (DSP)
Adform1802385
XandrUse Composition
Google DV360862052211
Reach
Households 97 K
People 203 K
Devices 746 K
Composition
LifecycleB,C,D
Availability (DSP)
Adform1802386
XandrUse Composition
Google DV360860632573
Reach
Households 102 K
People 213 K
Devices 782 K
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1802387
XandrUse Composition
Google DV360862052118
Reach
Households 61 K
People 129 K
Devices 473 K
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1802388
XandrUse Composition
Google DV360860513972
Reach
Households 85 K
People 179 K
Devices 658 K
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1802389
XandrUse Composition
Google DV360860513957
Reach
Households 59 K
People 124 K
Devices 455 K
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1802390
XandrUse Composition
Google DV360860632621
Reach
Households 78 K
People 163 K
Devices 597 K
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1802391
XandrUse Composition
Google DV360860632624
Reach
Households 38 K
People 80 K
Devices 294 K
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1802392
XandrUse Composition
Google DV360860632633
Reach
Households 54 K
People 112 K
Devices 412 K

Buying Power

EstoniaEstonia
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1802394
XandrUse Composition
Google DV360860513966
Reach
Households 67 K
People 141 K
Devices 517 K
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1802393
XandrUse Composition
Google DV360860513963
Reach
Households 43 K
People 90 K
Devices 330 K

Home Security

EstoniaEstonia
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1802395
XandrUse Composition
Google DV360860513969
Reach
Households 110 K
People 231 K
Devices 847 K

Pharmaceuticals

EstoniaEstonia
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1802396
XandrUse Composition
Google DV360860632651
Reach
Households 65 K
People 135 K
Devices 497 K
Composition
LifecycleA,B
Availability (DSP)
Adform1802397
XandrUse Composition
Google DV360862052232
Reach
Households 65 K
People 137 K
Devices 502 K
Composition
LifecycleD,E
Availability (DSP)
Adform1802398
XandrUse Composition
Google DV360860514005
Reach
Households 75 K
People 158 K
Devices 579 K
Composition
LifecycleB,C,D
Availability (DSP)
Adform1802399
XandrUse Composition
Google DV360860514008
Reach
Households 94 K
People 198 K
Devices 725 K
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1802400
XandrUse Composition
Google DV360862052259
Reach
Households 63 K
People 132 K
Devices 482 K
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1802401
XandrUse Composition
Google DV360860514029
Reach
Households 67 K
People 140 K
Devices 515 K
Composition
LifecycleD,E
Availability (DSP)
Adform1802402
XandrUse Composition
Google DV360860632660
Reach
Households 55 K
People 116 K
Devices 424 K

Occasions & Presents

EstoniaEstonia
Composition
LifecycleA,B,C
Availability (DSP)
Adform1802403
XandrUse Composition
Google DV360862052271
Reach
Households 87 K
People 184 K
Devices 673 K
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1802404
XandrUse Composition
Google DV360860632690
Reach
Households 63 K
People 133 K
Devices 487 K
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1802405
XandrUse Composition
Google DV360860632696
Reach
Households 62 K
People 131 K
Devices 479 K
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1802406
XandrUse Composition
Google DV360862052307
Reach
Households 67 K
People 141 K
Devices 518 K
Composition
LifecycleA,B
Availability (DSP)
Adform1802407
XandrUse Composition
Google DV360862052295
Reach
Households 65 K
People 137 K
Devices 501 K
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1802408
XandrUse Composition
Google DV360860514023
Reach
Households 113 K
People 237 K
Devices 869 K
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1802409
XandrUse Composition
Google DV360860632732
Reach
Households 101 K
People 212 K
Devices 777 K
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1802410
XandrUse Composition
Google DV360860632735
Reach
Households 91 K
People 192 K
Devices 703 K

Recruitment & Career

EstoniaEstonia
Composition
Business AudienceB,C
Availability (DSP)
Adform1802418
XandrUse Composition
Google DV360862052370
Reach
Households 92 K
People 192 K
Devices 706 K
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1802419
XandrUse Composition
Google DV360862052349
Reach
Households 51 K
People 106 K
Devices 390 K
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1802420
XandrUse Composition
Google DV360862052376
Reach
Households 121 K
People 255 K
Devices 934 K
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1802421
XandrUse Composition
Google DV360860514143
Reach
Households 57 K
People 121 K
Devices 442 K
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1802422
XandrUse Composition
Google DV360860514158
Reach
Households 133 K
People 279 K
Devices 1 M

Political Themes

EstoniaEstonia
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1802423
XandrUse Composition
Google DV360860514149
Reach
Households 189 K
People 398 K
Devices 1.5 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1802424
XandrUse Composition
Google DV360860632813
Reach
Households 116 K
People 244 K
Devices 894 K
Composition
EducationB,C
Availability (DSP)
Adform1802425
XandrUse Composition
Google DV360860632822
Reach
Households 93 K
People 195 K
Devices 716 K
Composition
Neighbourhood TypeC,D
Cars in HouseholdA
Availability (DSP)
Adform1802426
XandrUse Composition
Google DV360860632819
Reach
Households 165 K
People 346 K
Devices 1.3 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1802427
XandrUse Composition
Google DV360862052406
Reach
Households 159 K
People 334 K
Devices 1.2 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1802428
XandrUse Composition
Google DV360862052409
Reach
Households 128 K
People 269 K
Devices 988 K
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1802429
XandrUse Composition
Google DV360860514179
Reach
Households 114 K
People 239 K
Devices 875 K
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1802430
XandrUse Composition
Google DV360862052415
Reach
Households 78 K
People 164 K
Devices 601 K
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1802431
XandrUse Composition
Google DV360862052418
Reach
Households 55 K
People 116 K
Devices 427 K
Composition
Household IncomeD,E
Availability (DSP)
Adform1802432
XandrUse Composition
Google DV360860514185
Reach
Households 117 K
People 246 K
Devices 903 K
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1802433
XandrUse Composition
Google DV360860514188
Reach
Households 68 K
People 143 K
Devices 524 K
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1802434
XandrUse Composition
Google DV360860632837
Reach
Households 75 K
People 158 K
Devices 579 K
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1802435
XandrUse Composition
Google DV360860632840
Reach
Households 49 K
People 103 K
Devices 376 K
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1802436
XandrUse Composition
Google DV360862052424
Reach
Households 131 K
People 275 K
Devices 1 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1802437
XandrUse Composition
Google DV360862052427
Reach
Households 153 K
People 321 K
Devices 1.2 M

Fashion & Shopping

EstoniaEstonia
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1802438
XandrUse Composition
Google DV360862052430
Reach
Households 54 K
People 113 K
Devices 414 K
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1802439
XandrUse Composition
Google DV360860514194
Reach
Households 167 K
People 351 K
Devices 1.3 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1802440
XandrUse Composition
Google DV360860514200
Reach
Households 61 K
People 127 K
Devices 466 K
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1802441
XandrUse Composition
Google DV360860514236
Reach
Households 163 K
People 342 K
Devices 1.3 M

Christmas & Winter

EstoniaEstonia
Composition
LifecycleA,B
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1802442
XandrUse Composition
Google DV360Use Composition
Reach
Households 75 K
People 158 K
Devices 580 K
Composition
LifecycleA,B
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1760228
XandrUse Composition
Google DV360Use Composition
Reach
Households 92 K
People 193 K
Devices 709 K
Composition
Children in HouseholdB,C
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1802444
XandrUse Composition
Google DV360Use Composition
Reach
Households 105 K
People 220 K
Devices 808 K
Composition
Children in HouseholdB,C
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1802445
XandrUse Composition
Google DV360Use Composition
Reach
Households 122 K
People 255 K
Devices 936 K
Composition
LifecycleD,E
Household IncomeD,E
Tech LevelA,B
Availability (DSP)
Adform1802446
XandrUse Composition
Google DV360Use Composition
Reach
Households 80 K
People 168 K
Devices 617 K
Composition
LifecycleD,E
Household IncomeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1802447
XandrUse Composition
Google DV360Use Composition
Reach
Households 91 K
People 191 K
Devices 701 K
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1802448
XandrUse Composition
Google DV360Use Composition
Reach
Households 86 K
People 180 K
Devices 661 K
Composition
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1802449
XandrUse Composition
Google DV360Use Composition
Reach
Households 98 K
People 206 K
Devices 756 K
Composition
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1802450
XandrUse Composition
Google DV360Use Composition
Reach
Households 115 K
People 241 K
Devices 885 K
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1802451
XandrUse Composition
Google DV360Use Composition
Reach
Households 122 K
People 255 K
Devices 937 K
Composition
Children in HouseholdB,C
Tech LevelB,C
Household IncomeB,C,D,E
LifecycleA,B,C
Availability (DSP)
Adform1802452
XandrUse Composition
Google DV360Use Composition
Reach
Households 143 K
People 299 K
Devices 1.1 M
Composition
HometypeB
Neighbourhood TypeA,B
Availability (DSP)
Adform1802453
XandrUse Composition
Google DV360Use Composition
Reach
Households 193 K
People 404 K
Devices 1.5 M
Composition
HometypeA
Neighbourhood TypeC,D
Availability (DSP)
Adform1802454
XandrUse Composition
Google DV360Use Composition
Reach
Households 183 K
People 384 K
Devices 1.4 M
Composition
Household IncomeC,D,E
Neighbourhood TypeD
Tech LevelC
Availability (DSP)
Adform1802455
XandrUse Composition
Google DV360Use Composition
Reach
Households 136 K
People 286 K
Devices 1.1 M
Composition
SavingsB,C
Neighbourhood TypeC,D
Tech LevelC
Availability (DSP)
Adform1802456
XandrUse Composition
Google DV360Use Composition
Reach
Households 105 K
People 220 K
Devices 806 K
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform1802457
XandrUse Composition
Google DV360Use Composition
Reach
Households 82 K
People 172 K
Devices 632 K
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform1802458
XandrUse Composition
Google DV360Use Composition
Reach
Households 68 K
People 142 K
Devices 521 K
Composition
Cars in HouseholdC
Availability (DSP)
Adform1802459
XandrUse Composition
Google DV360Use Composition
Reach
Households 204 K
People 429 K
Devices 1.6 M
D

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