Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

DenmarkDenmark
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform421438
Xandr15264408
Google DV360784984189
Reach
Households 1.6 M
People 3.4 M
Devices 13 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform421439
Xandr15264409
Google DV360784984126
Data
Households 575 K
People 1.2 M
Devices 4.7 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform421358
Xandr15264415
Google DV360784983769
Data
Households 467 K
People 980 K
Devices 3.8 M

Household Income

DenmarkDenmark
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform421426
Xandr15265321
Google DV360784984147
Reach
Households 473 K
People 994 K
Devices 3.9 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform421427
Xandr15265338
Google DV360784984273
Reach
Households 582 K
People 1.2 M
Devices 4.7 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform421428
Xandr15265363
Google DV360784984324
Reach
Households 528 K
People 1.1 M
Devices 4.3 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform421387
Xandr15265370
Google DV360784984279
Reach
Households 609 K
People 1.3 M
Devices 5 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform421388
Xandr15265387
Google DV360784984327
Reach
Households 501 K
People 1.1 M
Devices 4.1 M

Cars in Household

DenmarkDenmark
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform421440
Xandr15264393
Google DV360784984096
Reach
Households 1.1 M
People 2.2 M
Devices 8.6 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform421441
Xandr15264406
Google DV360784983766
Reach
Households 852 K
People 1.8 M
Devices 6.9 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform421442
Xandr15264407
Google DV360784984186
Reach
Households 798 K
People 1.7 M
Devices 6.5 M

Hometype

DenmarkDenmark
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform421303
Xandr15263661
Google DV360786985593
Reach
Households 1.1 M
People 2.3 M
Devices 8.8 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, garden furniture, etc.
Availability (DSP ID)
Adform421304
Xandr15263670
Google DV360786985596
Reach
Households 1.6 M
People 3.4 M
Devices 13.2 M

Lifecycle

DenmarkDenmark
About
The young carefree consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform421312
Xandr15264383
Google DV360784653929
Reach
Households 514 K
People 1.1 M
Devices 4.2 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform421313
Xandr15264384
Google DV360784983088
Reach
Households 541 K
People 1.1 M
Devices 4.4 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform421314
Xandr15264385
Google DV360784983922
Reach
Households 595 K
People 1.2 M
Devices 4.8 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform421315
Xandr15264386
Google DV360784654058
Reach
Households 487 K
People 1 M
Devices 4 M
About
Pensioners are more offline. For example, they consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform421302
Xandr15264391
Google DV360784984120
Reach
Households 460 K
People 966 K
Devices 3.7 M

Home Ownership

DenmarkDenmark
About
Owners needs extend to everything like new kitchens and renovation of roof or floor etc. They also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform421423
Xandr15265731
Google DV360786986298
Reach
Households 1.6 M
People 3.3 M
Devices 12.9 M
About
Renters have fewer worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform421422
Xandr15265730
Google DV360784984240
Reach
Households 1.1 M
People 2.3 M
Devices 9 M

Education

DenmarkDenmark
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform421435
Xandr15264428
Google DV360786986160
Reach
Households 839 K
People 1.8 M
Devices 6.8 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform421436
Xandr15264429
Google DV360784654064
Reach
Households 1 M
People 2.1 M
Devices 8.1 M
About
Households with a higher educational level read the most books, visit the theater and opera, etc.
Availability (DSP ID)
Adform421437
Xandr15264432
Google DV360786986166
Reach
Households 866 K
People 1.8 M
Devices 7 M

Savings

DenmarkDenmark
About
Persons with No Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform421305
Xandr15264380
Google DV360784983757
Reach
Households 1.3 M
People 2.8 M
Devices 10.8 M
About
Households with Smaller Savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform421306
Xandr15264381
Google DV360784653923
Reach
Households 812 K
People 1.7 M
Devices 6.6 M
About
People with larger savings consume the most luxury products. They have investments- and private banking needs.
Availability (DSP ID)
Adform421307
Xandr15264382
Google DV360784983082
Reach
Households 568 K
People 1.2 M
Devices 4.6 M

Tech Level

DenmarkDenmark
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform456469
Xandr15265739
Google DV360784654340
Reach
Households 1.4 M
People 2.9 M
Devices 11.2 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform456470
Xandr15265741
Google DV360784654343
Reach
Households 561 K
People 1.2 M
Devices 4.6 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform456472
Xandr15265759
Google DV360786986322
Reach
Households 582 K
People 1.2 M
Devices 4.7 M

Neighbourhood Type

DenmarkDenmark
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform421429
Xandr15264435
Google DV360786986145
Reach
Households 521 K
People 1.1 M
Devices 4.2 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform421430
Xandr15264470
Google DV360784984144
Reach
Households 845 K
People 1.8 M
Devices 6.9 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform421431
Xandr15264493
Google DV360784984270
Reach
Households 730 K
People 1.5 M
Devices 5.9 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform421432
Xandr15264535
Google DV360784984318
Reach
Households 609 K
People 1.3 M
Devices 5 M

Building Age

DenmarkDenmark
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform421419
Xandr15265732
Google DV360784984243
Reach
Households 433 K
People 909 K
Devices 3.5 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform421420
Xandr15265734
Google DV360786986154
Reach
Households 1 M
People 2.2 M
Devices 8.4 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform421421
Xandr15265735
Google DV360786986265
Reach
Households 1.1 M
People 2.4 M
Devices 9.2 M

Living Space M2

DenmarkDenmark
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform1641860
Xandr15265736
Google DV360
Reach
Households 1.1 M
People 2.3 M
Devices 8.7 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform1641863
Xandr15265737
Google DV360
Reach
Households 1.1 M
People 2.3 M
Devices 8.8 M
About
The larger homes need more- and larger furniture. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform1641866
Xandr15265738
Google DV360
Reach
Households 532 K
People 1.1 M
Devices 4.3 M

Business Audience

DenmarkDenmark
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1106109
Xandr17046921
Google DV360784983841
Reach
Companies 81 K
People 170 K
Devices 661 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1106107
Xandr17046922
Google DV360784983919
Reach
Companies 24 K
People 51 K
Devices 198 K
About
Larger businesses measured in No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1106105
Xandr17046929
Google DV360784983085
Reach
Companies 5 K
People 11 K
Devices 44 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why Composite Audiences?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

DenmarkDenmark
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1599549
XandrUse Composition
Google DV360860511236
Reach
Households 106 K
People 223 K
Devices 865 K
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1599557
XandrUse Composition
Google DV360843503307
Reach
Households 215 K
People 452 K
Devices 1.8 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1599558
XandrUse Composition
Google DV360860632324
Reach
Households 264 K
People 554 K
Devices 2.1 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1601736
XandrUse Composition
Google DV360860632330
Reach
Households 302 K
People 633 K
Devices 2.5 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1601737
XandrUse Composition
Google DV360862051917
Reach
Households 275 K
People 577 K
Devices 2.2 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1601738
XandrUse Composition
Google DV360862051923
Reach
Households 301 K
People 632 K
Devices 2.5 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1601740
XandrUse Composition
Google DV360862051935
Reach
Households 219 K
People 460 K
Devices 1.8 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1601741
XandrUse Composition
Google DV360860631565
Reach
Households 279 K
People 587 K
Devices 2.3 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1601756
XandrUse Composition
Google DV360860632378
Reach
Households 186 K
People 391 K
Devices 1.5 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1623570
XandrUse Composition
Google DV360862051968
Reach
Households 84 K
People 176 K
Devices 683 K

Car Services

DenmarkDenmark
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1649174
XandrUse Composition
Google DV360860632381
Reach
Households 385 K
People 808 K
Devices 3.1 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1106105
XandrUse Composition
Google DV360860632384
Reach
Households 390 K
People 820 K
Devices 3.2 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1106105
XandrUse Composition
Google DV360860632387
Reach
Households 395 K
People 829 K
Devices 3.2 M

Banking / Financing

DenmarkDenmark
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1601901
XandrUse Composition
Google DV360862051986
Reach
Households 284 K
People 597 K
Devices 2.3 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1601902
XandrUse Composition
Google DV360860632390
Reach
Households 343 K
People 719 K
Devices 2.8 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1601905
XandrUse Composition
Google DV360860632351
Reach
Households 307 K
People 645 K
Devices 2.5 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1649177
XandrUse Composition
Google DV360860513705
Reach
Households 224 K
People 471 K
Devices 1.8 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1649179
XandrUse Composition
Google DV360860513720
Reach
Households 270 K
People 568 K
Devices 2.2 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1649180
XandrUse Composition
Google DV360860632354
Reach
Households 238 K
People 499 K
Devices 1.9 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1649182
XandrUse Composition
Google DV360860513723
Reach
Households 55 K
People 116 K
Devices 451 K

Insurance

DenmarkDenmark
Composition
CarsB,C
Availability (DSP)
Adform1601918
XandrUse Composition
Google DV360860632399
Reach
Households 398 K
People 835 K
Devices 3.2 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1601919
XandrUse Composition
Google DV360860632357
Reach
Households 839 K
People 1.8 M
Devices 6.8 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1601920
XandrUse Composition
Google DV360860513744
Reach
Households 459 K
People 964 K
Devices 3.7 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1601921
XandrUse Composition
Google DV360860632414
Reach
Households 361 K
People 758 K
Devices 2.9 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1649183
XandrUse Composition
Google DV360860632408
Reach
Households 400 K
People 840 K
Devices 3.3 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1649185
XandrUse Composition
Google DV360860513765
Reach
Households 433 K
People 909 K
Devices 3.5 M

Real Estate Trading

DenmarkDenmark
Composition
LifecycleA,B
Availability (DSP)
Adform1601766
XandrUse Composition
Google DV360860513753
Reach
Households 284 K
People 597 K
Devices 2.3 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1601809
XandrUse Composition
Google DV360862052028
Reach
Households 237 K
People 497 K
Devices 1.9 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1601844
XandrUse Composition
Google DV360862052010
Reach
Households 460 K
People 966 K
Devices 3.7 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1601852
XandrUse Composition
Google DV360862052034
Reach
Households 337 K
People 708 K
Devices 2.7 M

Home Renovation

DenmarkDenmark
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1649186
XandrUse Composition
Google DV360860513714
Reach
Households 439 K
People 921 K
Devices 3.6 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1649187
XandrUse Composition
Google DV360862052040
Reach
Households 269 K
People 566 K
Devices 2.2 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1649189
XandrUse Composition
Google DV360862052013
Reach
Households 285 K
People 599 K
Devices 2.3 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1649190
XandrUse Composition
Google DV360860513795
Reach
Households 276 K
People 580 K
Devices 2.2 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1649193
XandrUse Composition
Google DV360862052016
Reach
Households 243 K
People 511 K
Devices 2 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1649194
XandrUse Composition
Google DV360860513717
Reach
Households 318 K
People 668 K
Devices 2.6 M

Restaurants

DenmarkDenmark
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1602274
XandrUse Composition
Google DV360860632447
Reach
Households 291 K
People 611 K
Devices 2.4 M
Composition
Household incomeC,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1602275
XandrUse Composition
Google DV360860513816
Reach
Households 367 K
People 772 K
Devices 3 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1649197
XandrUse Composition
Google DV360860632456
Reach
Households 703 K
People 1.5 M
Devices 5.7 M

Telecommunication

DenmarkDenmark
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1602359
XandrUse Composition
Google DV360860513810
Reach
Households 482 K
People 1 M
Devices 3.9 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1602360
XandrUse Composition
Google DV360860513813
Reach
Households 482 K
People 1 M
Devices 3.9 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1648244
XandrUse Composition
Google DV360862052043
Reach
Households 342 K
People 718 K
Devices 2.8 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1602362
XandrUse Composition
Google DV360860513822
Reach
Households 346 K
People 726 K
Devices 2.8 M

Children Articles

DenmarkDenmark
Composition
ChildrenB,C
Availability (DSP)
Adform1602263
XandrUse Composition
Google DV360860513825
Reach
Households 482 K
People 1 M
Devices 3.9 M

Culture & Entertainment

DenmarkDenmark
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1599510
XandrUse Composition
Google DV360860513780
Reach
Households 313 K
People 657 K
Devices 2.5 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1599509
XandrUse Composition
Google DV360860632495
Reach
Households 277 K
People 582 K
Devices 2.3 M
Composition
LifecycleA,B
Availability (DSP)
Adform1598846
XandrUse Composition
Google DV360860632480
Reach
Households 284 K
People 597 K
Devices 2.3 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1649167
XandrUse Composition
Google DV360860632519
Reach
Households 323 K
People 678 K
Devices 2.6 M
Composition
EducationB,C
Tech LevelA,B
Availability (DSP)
Adform1649169
XandrUse Composition
Google DV360860632522
Reach
Households 325 K
People 682 K
Devices 2.6 M
Composition
EducationB,C
Tech LevelB,C
Availability (DSP)
Adform1649171
XandrUse Composition
Google DV360860632525
Reach
Households 404 K
People 849 K
Devices 3.3 M

Travel & Vacation

DenmarkDenmark
Composition
Tech LevelB,C
Availability (DSP)
Adform1602290
XandrUse Composition
Google DV360860632498
Reach
Households 513 K
People 1.1 M
Devices 4.2 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1602290
XandrUse Composition
Google DV360860632531
Reach
Households 246 K
People 517 K
Devices 2 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1602341
XandrUse Composition
Google DV360860632537
Reach
Households 266 K
People 559 K
Devices 2.2 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1602342
XandrUse Composition
Google DV360862052076
Reach
Households 244 K
People 512 K
Devices 2 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1602356
XandrUse Composition
Google DV360862052085
Reach
Households 221 K
People 465 K
Devices 1.8 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1602357
XandrUse Composition
Google DV360860632549
Reach
Households 335 K
People 705 K
Devices 2.7 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1602358
XandrUse Composition
Google DV360860632555
Reach
Households 243 K
People 511 K
Devices 2 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1649199
XandrUse Composition
Google DV360860513870
Reach
Households 292 K
People 612 K
Devices 2.4 M

Computer Games

DenmarkDenmark
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1602254
XandrUse Composition
Google DV360860513873
Reach
Households 314 K
People 660 K
Devices 2.6 M

Betting Online

DenmarkDenmark
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1598844
XandrUse Composition
Google DV360862052091
Reach
Households 433 K
People 909 K
Devices 3.5 M

Electronics

DenmarkDenmark
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1601896
XandrUse Composition
Google DV360860513876
Reach
Households 391 K
People 822 K
Devices 3.2 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1601894
XandrUse Composition
Google DV360862052094
Reach
Households 455 K
People 954 K
Devices 3.7 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1601892
XandrUse Composition
Google DV360860513738
Reach
Households 460 K
People 966 K
Devices 3.7 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1601893
XandrUse Composition
Google DV360862052100
Reach
Households 312 K
People 655 K
Devices 2.5 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1601891
XandrUse Composition
Google DV360862052142
Reach
Households 622 K
People 1.3 M
Devices 5.1 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1601859
XandrUse Composition
Google DV360860513879
Reach
Households 307 K
People 644 K
Devices 2.5 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1601857
XandrUse Composition
Google DV360862052151
Reach
Households 408 K
People 857 K
Devices 3.3 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1649219
XandrUse Composition
Google DV360860513894
Reach
Households 307 K
People 644 K
Devices 2.5 M

Fast-Moving Consumer Good (FMCG)

DenmarkDenmark
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1648274
XandrUse Composition
Google DV360862052160
Reach
Households 389 K
People 818 K
Devices 3.2 M
Composition
LifecycleA,B
Availability (DSP)
Adform1648277
XandrUse Composition
Google DV360860513903
Reach
Households 289 K
People 607 K
Devices 2.4 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1648281
XandrUse Composition
Google DV360860513906
Reach
Households 385 K
People 809 K
Devices 3.1 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1648283
XandrUse Composition
Google DV360862052172
Reach
Households 361 K
People 757 K
Devices 2.9 M
Composition
LifecycleB,C
Availability (DSP)
Adform1649220
XandrUse Composition
Google DV360860513915
Reach
Households 269 K
People 564 K
Devices 2.2 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1649223
XandrUse Composition
Google DV360862052184
Reach
Households 240 K
People 503 K
Devices 2 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1649225
XandrUse Composition
Google DV360862052187
Reach
Households 251 K
People 527 K
Devices 2 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1649226
XandrUse Composition
Google DV360862052190
Reach
Households 208 K
People 437 K
Devices 1.7 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360860632570
Reach
Households 208 K
People 437 K
Devices 1.7 M

Personal Hygiene

DenmarkDenmark
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1601907
XandrUse Composition
Google DV360862052178
Reach
Households 265 K
People 557 K
Devices 2.2 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1648290
XandrUse Composition
Google DV360860632585
Reach
Households 300 K
People 630 K
Devices 2.4 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1649138
XandrUse Composition
Google DV360860632606
Reach
Households 195 K
People 410 K
Devices 1.6 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1649130
XandrUse Composition
Google DV360860632591
Reach
Households 380 K
People 798 K
Devices 3.1 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1649133
XandrUse Composition
Google DV360862052205
Reach
Households 300 K
People 631 K
Devices 2.4 M

Lifestyle

DenmarkDenmark
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1649228
XandrUse Composition
Google DV360860632615
Reach
Households 196 K
People 412 K
Devices 1.6 M
Composition
EducationA,B
Availability (DSP)
Adform1649229
XandrUse Composition
Google DV360862052211
Reach
Households 429 K
People 901 K
Devices 3.5 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1649230
XandrUse Composition
Google DV360860632573
Reach
Households 450 K
People 945 K
Devices 3.7 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1649231
XandrUse Composition
Google DV360862052118
Reach
Households 272 K
People 571 K
Devices 2.2 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1649235
XandrUse Composition
Google DV360860513972
Reach
Households 378 K
People 794 K
Devices 3.1 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1649241
XandrUse Composition
Google DV360860513957
Reach
Households 262 K
People 550 K
Devices 2.1 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1649244
XandrUse Composition
Google DV360860632621
Reach
Households 343 K
People 721 K
Devices 2.8 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1649246
XandrUse Composition
Google DV360860632624
Reach
Households 169 K
People 355 K
Devices 1.4 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1649247
XandrUse Composition
Google DV360860632633
Reach
Households 237 K
People 498 K
Devices 1.9 M

Buying Power

DenmarkDenmark
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1602255
XandrUse Composition
Google DV360860513966
Reach
Households 297 K
People 624 K
Devices 2.4 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1602257
XandrUse Composition
Google DV360860513963
Reach
Households 190 K
People 399 K
Devices 1.5 M

Home Security

DenmarkDenmark
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1598841
XandrUse Composition
Google DV360860513969
Reach
Households 487 K
People 1 M
Devices 4 M

Pharmaceuticals

DenmarkDenmark
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1649259
XandrUse Composition
Google DV360860632651
Reach
Households 286 K
People 600 K
Devices 2.3 M
Composition
LifecycleA,B
Availability (DSP)
Adform1649261
XandrUse Composition
Google DV360862052232
Reach
Households 289 K
People 607 K
Devices 2.4 M
Composition
LifecycleD,E
Availability (DSP)
Adform1649266
XandrUse Composition
Google DV360860514005
Reach
Households 333 K
People 699 K
Devices 2.7 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1649268
XandrUse Composition
Google DV360860514008
Reach
Households 417 K
People 876 K
Devices 3.4 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1649269
XandrUse Composition
Google DV360862052259
Reach
Households 277 K
People 582 K
Devices 2.3 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1649270
XandrUse Composition
Google DV360860514029
Reach
Households 296 K
People 622 K
Devices 2.4 M
Composition
LifecycleD,E
Availability (DSP)
Adform1649275
XandrUse Composition
Google DV360860632660
Reach
Households 244 K
People 512 K
Devices 2 M

Occasions & Presents

DenmarkDenmark
Composition
LifecycleA,B,C
Availability (DSP)
Adform1649278
XandrUse Composition
Google DV360862052271
Reach
Households 387 K
People 813 K
Devices 3.2 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1649279
XandrUse Composition
Google DV360860632690
Reach
Households 280 K
People 588 K
Devices 2.3 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1649280
XandrUse Composition
Google DV360860632696
Reach
Households 276 K
People 579 K
Devices 2.2 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1649282
XandrUse Composition
Google DV360862052307
Reach
Households 298 K
People 625 K
Devices 2.4 M
Composition
LifecycleA,B
Availability (DSP)
Adform1649284
XandrUse Composition
Google DV360862052295
Reach
Households 288 K
People 605 K
Devices 2.3 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1649286
XandrUse Composition
Google DV360860514023
Reach
Households 500 K
People 1 M
Devices 4.1 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1649288
XandrUse Composition
Google DV360860632732
Reach
Households 447 K
People 938 K
Devices 3.6 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1649290
XandrUse Composition
Google DV360860632735
Reach
Households 404 K
People 849 K
Devices 3.3 M

Recruitment & Career

DenmarkDenmark
Composition
Business AudienceB,C
Availability (DSP)
Adform1649298
XandrUse Composition
Google DV360862052370
Reach
Households 406 K
People 852 K
Devices 3.3 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1649300
XandrUse Composition
Google DV360862052349
Reach
Households 225 K
People 472 K
Devices 1.8 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1649305
XandrUse Composition
Google DV360862052376
Reach
Households 537 K
People 1.1 M
Devices 4.4 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1649307
XandrUse Composition
Google DV360860514143
Reach
Households 254 K
People 534 K
Devices 2.1 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1649309
XandrUse Composition
Google DV360860514158
Reach
Households 588 K
People 1.2 M
Devices 4.8 M

Political Themes

DenmarkDenmark
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1602631
XandrUse Composition
Google DV360860514149
Reach
Households 839 K
People 1.8 M
Devices 6.8 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1602630
XandrUse Composition
Google DV360860632813
Reach
Households 514 K
People 1.1 M
Devices 4.2 M
Composition
EducationB,C
Availability (DSP)
Adform1602628
XandrUse Composition
Google DV360860632822
Reach
Households 411 K
People 864 K
Devices 3.3 M
Composition
Neighbourhood TypeC,D
Cars in HouseholdA
Availability (DSP)
Adform1602627
XandrUse Composition
Google DV360860632819
Reach
Households 730 K
People 1.5 M
Devices 5.9 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1602626
XandrUse Composition
Google DV360862052406
Reach
Households 703 K
People 1.5 M
Devices 5.7 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1602624
XandrUse Composition
Google DV360862052409
Reach
Households 568 K
People 1.2 M
Devices 4.6 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1602623
XandrUse Composition
Google DV360860514179
Reach
Households 503 K
People 1.1 M
Devices 4.1 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1602619
XandrUse Composition
Google DV360862052415
Reach
Households 346 K
People 726 K
Devices 2.8 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1602617
XandrUse Composition
Google DV360862052418
Reach
Households 245 K
People 515 K
Devices 2 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1602614
XandrUse Composition
Google DV360860514185
Reach
Households 519 K
People 1.1 M
Devices 4.2 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1649311
XandrUse Composition
Google DV360860514188
Reach
Households 301 K
People 633 K
Devices 2.5 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1649312
XandrUse Composition
Google DV360860632837
Reach
Households 333 K
People 699 K
Devices 2.7 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1649314
XandrUse Composition
Google DV360860632840
Reach
Households 216 K
People 455 K
Devices 1.8 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1649315
XandrUse Composition
Google DV360862052424
Reach
Households 579 K
People 1.2 M
Devices 4.7 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1649317
XandrUse Composition
Google DV360862052427
Reach
Households 677 K
People 1.4 M
Devices 5.5 M

Fashion & Shopping

DenmarkDenmark
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1649120
XandrUse Composition
Google DV360862052430
Reach
Households 238 K
People 501 K
Devices 1.9 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1649100
XandrUse Composition
Google DV360860514194
Reach
Households 740 K
People 1.6 M
Devices 6 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1649110
XandrUse Composition
Google DV360860514200
Reach
Households 268 K
People 563 K
Devices 2.2 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1649118
XandrUse Composition
Google DV360860514236
Reach
Households 721 K
People 1.5 M
Devices 5.9 M

Christmas & Winter

DenmarkDenmark
Composition
LifecycleA,B
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1092857
XandrUse Composition
Google DV360Use Composition
Reach
Households 334 K
People 701 K
Devices 2.7 M
Composition
LifecycleA,B
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1760228
XandrUse Composition
Google DV360Use Composition
Reach
Households 408 K
People 857 K
Devices 3.3 M
Composition
Children in HouseholdB,C
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1092858
XandrUse Composition
Google DV360Use Composition
Reach
Households 465 K
People 976 K
Devices 3.8 M
Composition
Children in HouseholdB,C
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1092864
XandrUse Composition
Google DV360Use Composition
Reach
Households 538 K
People 1.1 M
Devices 4.4 M
Composition
LifecycleD,E
Household IncomeD,E
Tech LevelA,B
Availability (DSP)
Adform1092861
XandrUse Composition
Google DV360Use Composition
Reach
Households 355 K
People 745 K
Devices 2.9 M
Composition
LifecycleD,E
Household IncomeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1092863
XandrUse Composition
Google DV360Use Composition
Reach
Households 403 K
People 847 K
Devices 3.3 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1092817
XandrUse Composition
Google DV360Use Composition
Reach
Households 380 K
People 798 K
Devices 3.1 M
Composition
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1092853
XandrUse Composition
Google DV360Use Composition
Reach
Households 434 K
People 912 K
Devices 3.5 M
Composition
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1092854
XandrUse Composition
Google DV360Use Composition
Reach
Households 509 K
People 1.1 M
Devices 4.1 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1092819
XandrUse Composition
Google DV360Use Composition
Reach
Households 539 K
People 1.1 M
Devices 4.4 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Household IncomeB,C,D,E
LifecycleA,B,C
Availability (DSP)
Adform1725851
XandrUse Composition
Google DV360Use Composition
Reach
Households 631 K
People 1.3 M
Devices 5.1 M
Composition
HometypeB
Neighbourhood TypeA,B
Availability (DSP)
Adform1092815
XandrUse Composition
Google DV360Use Composition
Reach
Households 852 K
People 1.8 M
Devices 6.9 M
Composition
HometypeA
Neighbourhood TypeC,D
Availability (DSP)
Adform666666
XandrUse Composition
Google DV360Use Composition
Reach
Households 809 K
People 1.7 M
Devices 6.6 M
Composition
Household IncomeC,D,E
Neighbourhood TypeD
Tech LevelC
Availability (DSP)
Adform1092919
XandrUse Composition
Google DV360Use Composition
Reach
Households 604 K
People 1.3 M
Devices 4.9 M
Composition
SavingsB,C
Neighbourhood TypeC,D
Tech LevelC
Availability (DSP)
Adform1092877
XandrUse Composition
Google DV360Use Composition
Reach
Households 463 K
People 973 K
Devices 3.8 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform1092921
XandrUse Composition
Google DV360Use Composition
Reach
Households 363 K
People 763 K
Devices 3 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform1092930
XandrUse Composition
Google DV360Use Composition
Reach
Households 299 K
People 629 K
Devices 2.4 M
Composition
Cars in HouseholdC
Availability (DSP)
Adform1092805
XandrUse Composition
Google DV360Use Composition
Reach
Households 904 K
People 1.9 M
Devices 7.4 M
D

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