Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

Czech RepublicCzech Republic
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform1799865
XandrAvailable upon request
Google DV360784984189
Reach
Households 3 M
People 6.3 M
Devices 22.9 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform1799866
XandrAvailable upon request
Google DV360784984126
Data
Households 1.1 M
People 2.3 M
Devices 8.3 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform1799838
XandrAvailable upon request
Google DV360784983769
Data
Households 871 K
People 1.8 M
Devices 6.7 M

Household Income

Czech RepublicCzech Republic
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform1799874
XandrAvailable upon request
Google DV360784984147
Reach
Households 884 K
People 1.9 M
Devices 6.8 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform1799875
XandrAvailable upon request
Google DV360784984273
Reach
Households 1.1 M
People 2.3 M
Devices 8.4 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform1799876
XandrAvailable upon request
Google DV360784984324
Reach
Households 985 K
People 2.1 M
Devices 7.6 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform1799877
XandrAvailable upon request
Google DV360784984279
Reach
Households 1.1 M
People 2.4 M
Devices 8.7 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform1799878
XandrAvailable upon request
Google DV360784984327
Reach
Households 934 K
People 2 M
Devices 7.2 M

Cars in Household

Czech RepublicCzech Republic
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform1799862
XandrAvailable upon request
Google DV360784984096
Reach
Households 2 M
People 4.1 M
Devices 15.2 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform1799863
XandrAvailable upon request
Google DV360784983766
Reach
Households 1.6 M
People 3.3 M
Devices 12.2 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform1799864
XandrAvailable upon request
Google DV360784984186
Reach
Households 1.5 M
People 3.1 M
Devices 11.5 M

Hometype

Czech RepublicCzech Republic
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform1799852
XandrAvailable upon request
Google DV360786985593
Reach
Households 2 M
People 4.2 M
Devices 15.6 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform1799854
XandrAvailable upon request
Google DV360786985596
Reach
Households 3 M
People 6.4 M
Devices 23.3 M

Lifecycle

Czech RepublicCzech Republic
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform1799857
XandrAvailable upon request
Google DV360784653929
Reach
Households 960 K
People 2 M
Devices 7.4 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform1799858
XandrAvailable upon request
Google DV360784983088
Reach
Households 1 M
People 2.1 M
Devices 7.8 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform1799859
XandrAvailable upon request
Google DV360784983922
Reach
Households 1.1 M
People 2.3 M
Devices 8.6 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform1799860
XandrAvailable upon request
Google DV360784654058
Reach
Households 909 K
People 1.9 M
Devices 7 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform1799861
XandrAvailable upon request
Google DV360784984120
Reach
Households 859 K
People 1.8 M
Devices 6.6 M

Home Ownership

Czech RepublicCzech Republic
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform1799882
XandrAvailable upon request
Google DV360786986298
Reach
Households 3 M
People 6.2 M
Devices 22.7 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform1799881
XandrAvailable upon request
Google DV360784984240
Reach
Households 2.1 M
People 4.3 M
Devices 15.9 M

Education

Czech RepublicCzech Republic
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform1799867
XandrAvailable upon request
Google DV360786986160
Reach
Households 1.6 M
People 3.3 M
Devices 12.1 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform1799868
XandrAvailable upon request
Google DV360784654064
Reach
Households 1.9 M
People 3.9 M
Devices 14.4 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform1799869
XandrAvailable upon request
Google DV360786986166
Reach
Households 1.6 M
People 3.4 M
Devices 12.4 M

Savings

Czech RepublicCzech Republic
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform1799856
XandrAvailable upon request
Google DV360784983757
Reach
Households 2.5 M
People 5.2 M
Devices 19.1 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform1799855
XandrAvailable upon request
Google DV360784653923
Reach
Households 1.5 M
People 3.2 M
Devices 11.7 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform1799837
XandrAvailable upon request
Google DV360784983082
Reach
Households 1.1 M
People 2.2 M
Devices 8.2 M

Tech Level

Czech RepublicCzech Republic
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform1799889
XandrAvailable upon request
Google DV360784654340
Reach
Households 2.6 M
People 5.4 M
Devices 19.8 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform1799890
XandrAvailable upon request
Google DV360784654343
Reach
Households 1 M
People 2.2 M
Devices 8.1 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform1799891
XandrAvailable upon request
Google DV360784983085
Reach
Households 1.1 M
People 2.3 M
Devices 8.4 M

Neighbourhood Type

Czech RepublicCzech Republic
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform1799870
XandrAvailable upon request
Google DV360786986145
Reach
Households 972 K
People 2 M
Devices 7.5 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform1799871
XandrAvailable upon request
Google DV360784984144
Reach
Households 1.6 M
People 3.3 M
Devices 12.2 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform1799872
XandrAvailable upon request
Google DV360784984270
Reach
Households 1.4 M
People 2.9 M
Devices 10.5 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform1799873
XandrAvailable upon request
Google DV360784984318
Reach
Households 1.1 M
People 2.4 M
Devices 8.7 M

Building Age

Czech RepublicCzech Republic
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform1799883
XandrAvailable upon request
Google DV360784984243
Reach
Households 808 K
People 1.7 M
Devices 6.2 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform1799884
XandrAvailable upon request
Google DV360786986154
Reach
Households 1.9 M
People 4 M
Devices 14.8 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform1799885
XandrAvailable upon request
Google DV360786986265
Reach
Households 2.1 M
People 4.5 M
Devices 16.3 M

Living Space M2

Czech RepublicCzech Republic
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform1799886
XandrAvailable upon request
Google DV360
Reach
Households 2 M
People 4.2 M
Devices 15.4 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform1799887
XandrAvailable upon request
Google DV360
Reach
Households 2 M
People 4.2 M
Devices 15.5 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform1799888
XandrAvailable upon request
Google DV360
Reach
Households 992 K
People 2.1 M
Devices 7.6 M

Business Audience

Czech RepublicCzech Republic
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1799842
XandrAvailable upon request
Google DV360784983841
Reach
Companies 152 K
People 318 K
Devices 1.2 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1799841
XandrAvailable upon request
Google DV360784983919
Reach
Companies 45 K
People 95 K
Devices 350 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1799840
XandrAvailable upon request
Google DV360784983085
Reach
Companies 10 K
People 21 K
Devices 78 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

Czech RepublicCzech Republic
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1799910
XandrUse Composition
Google DV360860511236
Reach
Households 198 K
People 417 K
Devices 1.5 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1799911
XandrUse Composition
Google DV360843503307
Reach
Households 401 K
People 843 K
Devices 3.1 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1799912
XandrUse Composition
Google DV360860632324
Reach
Households 492 K
People 1 M
Devices 3.8 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1799913
XandrUse Composition
Google DV360860632330
Reach
Households 563 K
People 1.2 M
Devices 4.3 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1799914
XandrUse Composition
Google DV360862051917
Reach
Households 513 K
People 1.1 M
Devices 3.9 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1799915
XandrUse Composition
Google DV360862051923
Reach
Households 562 K
People 1.2 M
Devices 4.3 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1799916
XandrUse Composition
Google DV360862051935
Reach
Households 409 K
People 859 K
Devices 3.1 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1799917
XandrUse Composition
Google DV360860631565
Reach
Households 522 K
People 1.1 M
Devices 4 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1799918
XandrUse Composition
Google DV360860632378
Reach
Households 348 K
People 731 K
Devices 2.7 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1799955
XandrUse Composition
Google DV360862051968
Reach
Households 157 K
People 329 K
Devices 1.2 M

Car Services

Czech RepublicCzech Republic
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1799956
XandrUse Composition
Google DV360860632381
Reach
Households 719 K
People 1.5 M
Devices 5.5 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1799840
XandrUse Composition
Google DV360860632384
Reach
Households 729 K
People 1.5 M
Devices 5.6 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1799840
XandrUse Composition
Google DV360860632387
Reach
Households 737 K
People 1.5 M
Devices 5.7 M

Banking / Financing

Czech RepublicCzech Republic
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1799948
XandrUse Composition
Google DV360862051986
Reach
Households 530 K
People 1.1 M
Devices 4.1 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1799949
XandrUse Composition
Google DV360860632390
Reach
Households 639 K
People 1.3 M
Devices 4.9 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1799950
XandrUse Composition
Google DV360860632351
Reach
Households 574 K
People 1.2 M
Devices 4.4 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1799951
XandrUse Composition
Google DV360860513705
Reach
Households 419 K
People 879 K
Devices 3.2 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1799952
XandrUse Composition
Google DV360860513720
Reach
Households 504 K
People 1.1 M
Devices 3.9 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1799953
XandrUse Composition
Google DV360860632354
Reach
Households 443 K
People 931 K
Devices 3.4 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1799954
XandrUse Composition
Google DV360860513723
Reach
Households 104 K
People 217 K
Devices 797 K

Insurance

Czech RepublicCzech Republic
Composition
CarsB,C
Availability (DSP)
Adform1799972
XandrUse Composition
Google DV360860632399
Reach
Households 742 K
People 1.6 M
Devices 5.7 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1799919
XandrUse Composition
Google DV360860632357
Reach
Households 1.6 M
People 3.3 M
Devices 12.1 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1799920
XandrUse Composition
Google DV360860513744
Reach
Households 857 K
People 1.8 M
Devices 6.6 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1799921
XandrUse Composition
Google DV360860632414
Reach
Households 674 K
People 1.4 M
Devices 5.2 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1799973
XandrUse Composition
Google DV360860632408
Reach
Households 747 K
People 1.6 M
Devices 5.8 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1799974
XandrUse Composition
Google DV360860513765
Reach
Households 808 K
People 1.7 M
Devices 6.2 M

Real Estate Trading

Czech RepublicCzech Republic
Composition
LifecycleA,B
Availability (DSP)
Adform1799979
XandrUse Composition
Google DV360860513753
Reach
Households 531 K
People 1.1 M
Devices 4.1 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1799945
XandrUse Composition
Google DV360862052028
Reach
Households 442 K
People 928 K
Devices 3.4 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1799946
XandrUse Composition
Google DV360862052010
Reach
Households 859 K
People 1.8 M
Devices 6.6 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1799947
XandrUse Composition
Google DV360862052034
Reach
Households 629 K
People 1.3 M
Devices 4.8 M

Home Renovation

Czech RepublicCzech Republic
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1799990
XandrUse Composition
Google DV360860513714
Reach
Households 819 K
People 1.7 M
Devices 6.3 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1799991
XandrUse Composition
Google DV360862052040
Reach
Households 503 K
People 1.1 M
Devices 3.9 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1799992
XandrUse Composition
Google DV360862052013
Reach
Households 532 K
People 1.1 M
Devices 4.1 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1799993
XandrUse Composition
Google DV360860513795
Reach
Households 515 K
People 1.1 M
Devices 4 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1799994
XandrUse Composition
Google DV360862052016
Reach
Households 455 K
People 954 K
Devices 3.5 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1799995
XandrUse Composition
Google DV360860513717
Reach
Households 594 K
People 1.2 M
Devices 4.6 M

Restaurants

Czech RepublicCzech Republic
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1799922
XandrUse Composition
Google DV360860632447
Reach
Households 543 K
People 1.1 M
Devices 4.2 M
Composition
Household incomeC,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1799923
XandrUse Composition
Google DV360860513816
Reach
Households 686 K
People 1.4 M
Devices 5.3 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1799980
XandrUse Composition
Google DV360860632456
Reach
Households 1.3 M
People 2.8 M
Devices 10.1 M

Telecommunication

Czech RepublicCzech Republic
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1799924
XandrUse Composition
Google DV360860513810
Reach
Households 900 K
People 1.9 M
Devices 6.9 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1799925
XandrUse Composition
Google DV360860513813
Reach
Households 900 K
People 1.9 M
Devices 6.9 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1799926
XandrUse Composition
Google DV360862052043
Reach
Households 638 K
People 1.3 M
Devices 4.9 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1799985
XandrUse Composition
Google DV360860513822
Reach
Households 645 K
People 1.4 M
Devices 5 M

Children Articles

Czech RepublicCzech Republic
Composition
ChildrenB,C
Availability (DSP)
Adform1799927
XandrUse Composition
Google DV360860513825
Reach
Households 900 K
People 1.9 M
Devices 6.9 M

Culture & Entertainment

Czech RepublicCzech Republic
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1799928
XandrUse Composition
Google DV360860513780
Reach
Households 584 K
People 1.2 M
Devices 4.5 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1799929
XandrUse Composition
Google DV360860632495
Reach
Households 518 K
People 1.1 M
Devices 4 M
Composition
LifecycleA,B
Availability (DSP)
Adform1799930
XandrUse Composition
Google DV360860632480
Reach
Households 531 K
People 1.1 M
Devices 4.1 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1799986
XandrUse Composition
Google DV360860632519
Reach
Households 602 K
People 1.3 M
Devices 4.6 M
Composition
EducationB,C
Tech LevelA,B
Availability (DSP)
Adform1799987
XandrUse Composition
Google DV360860632522
Reach
Households 606 K
People 1.3 M
Devices 4.7 M
Composition
EducationB,C
Tech LevelB,C
Availability (DSP)
Adform1799988
XandrUse Composition
Google DV360860632525
Reach
Households 755 K
People 1.6 M
Devices 5.8 M

Travel & Vacation

Czech RepublicCzech Republic
Composition
Tech LevelB,C
Availability (DSP)
Adform1799931
XandrUse Composition
Google DV360860632498
Reach
Households 957 K
People 2 M
Devices 7.4 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1799931
XandrUse Composition
Google DV360860632531
Reach
Households 460 K
People 965 K
Devices 3.5 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1799933
XandrUse Composition
Google DV360860632537
Reach
Households 497 K
People 1 M
Devices 3.8 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1799934
XandrUse Composition
Google DV360862052076
Reach
Households 455 K
People 956 K
Devices 3.5 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1799935
XandrUse Composition
Google DV360862052085
Reach
Households 413 K
People 867 K
Devices 3.2 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1799936
XandrUse Composition
Google DV360860632549
Reach
Households 626 K
People 1.3 M
Devices 4.8 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1799937
XandrUse Composition
Google DV360860632555
Reach
Households 455 K
People 954 K
Devices 3.5 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1799989
XandrUse Composition
Google DV360860513870
Reach
Households 544 K
People 1.1 M
Devices 4.2 M

Computer Games

Czech RepublicCzech Republic
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1799961
XandrUse Composition
Google DV360860513873
Reach
Households 586 K
People 1.2 M
Devices 4.5 M

Betting Online

Czech RepublicCzech Republic
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1799959
XandrUse Composition
Google DV360862052091
Reach
Households 808 K
People 1.7 M
Devices 6.2 M

Electronics

Czech RepublicCzech Republic
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1799962
XandrUse Composition
Google DV360860513876
Reach
Households 731 K
People 1.5 M
Devices 5.6 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1799938
XandrUse Composition
Google DV360862052094
Reach
Households 848 K
People 1.8 M
Devices 6.5 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1799963
XandrUse Composition
Google DV360860513738
Reach
Households 859 K
People 1.8 M
Devices 6.6 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1799939
XandrUse Composition
Google DV360862052100
Reach
Households 582 K
People 1.2 M
Devices 4.5 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1799940
XandrUse Composition
Google DV360862052142
Reach
Households 1.2 M
People 2.4 M
Devices 8.9 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1799941
XandrUse Composition
Google DV360860513879
Reach
Households 573 K
People 1.2 M
Devices 4.4 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1799942
XandrUse Composition
Google DV360862052151
Reach
Households 762 K
People 1.6 M
Devices 5.9 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1799981
XandrUse Composition
Google DV360860513894
Reach
Households 573 K
People 1.2 M
Devices 4.4 M

Fast-Moving Consumer Good (FMCG)

Czech RepublicCzech Republic
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1799964
XandrUse Composition
Google DV360862052160
Reach
Households 727 K
People 1.5 M
Devices 5.6 M
Composition
LifecycleA,B
Availability (DSP)
Adform1799965
XandrUse Composition
Google DV360860513903
Reach
Households 539 K
People 1.1 M
Devices 4.2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1799966
XandrUse Composition
Google DV360860513906
Reach
Households 719 K
People 1.5 M
Devices 5.5 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1799967
XandrUse Composition
Google DV360862052172
Reach
Households 673 K
People 1.4 M
Devices 5.2 M
Composition
LifecycleB,C
Availability (DSP)
Adform1799968
XandrUse Composition
Google DV360860513915
Reach
Households 501 K
People 1.1 M
Devices 3.9 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1799969
XandrUse Composition
Google DV360862052184
Reach
Households 447 K
People 940 K
Devices 3.4 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1799970
XandrUse Composition
Google DV360862052187
Reach
Households 469 K
People 984 K
Devices 3.6 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1799971
XandrUse Composition
Google DV360862052190
Reach
Households 388 K
People 816 K
Devices 3 M

Personal Hygiene

Czech RepublicCzech Republic
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1799976
XandrUse Composition
Google DV360862052178
Reach
Households 495 K
People 1 M
Devices 3.8 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1799977
XandrUse Composition
Google DV360860632585
Reach
Households 560 K
People 1.2 M
Devices 4.3 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1799978
XandrUse Composition
Google DV360860632606
Reach
Households 364 K
People 765 K
Devices 2.8 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1799983
XandrUse Composition
Google DV360860632591
Reach
Households 709 K
People 1.5 M
Devices 5.5 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1799984
XandrUse Composition
Google DV360862052205
Reach
Households 561 K
People 1.2 M
Devices 4.3 M

Lifestyle

Czech RepublicCzech Republic
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1799996
XandrUse Composition
Google DV360860632615
Reach
Households 367 K
People 770 K
Devices 2.8 M
Composition
EducationA,B
Availability (DSP)
Adform1799997
XandrUse Composition
Google DV360862052211
Reach
Households 800 K
People 1.7 M
Devices 6.2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1799998
XandrUse Composition
Google DV360860632573
Reach
Households 840 K
People 1.8 M
Devices 6.5 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1799999
XandrUse Composition
Google DV360862052118
Reach
Households 508 K
People 1.1 M
Devices 3.9 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1800076
XandrUse Composition
Google DV360860513972
Reach
Households 706 K
People 1.5 M
Devices 5.4 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1800077
XandrUse Composition
Google DV360860513957
Reach
Households 489 K
People 1 M
Devices 3.8 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1800000
XandrUse Composition
Google DV360860632621
Reach
Households 641 K
People 1.3 M
Devices 4.9 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1800001
XandrUse Composition
Google DV360860632624
Reach
Households 315 K
People 662 K
Devices 2.4 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1800002
XandrUse Composition
Google DV360860632633
Reach
Households 442 K
People 929 K
Devices 3.4 M

Buying Power

Czech RepublicCzech Republic
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1799944
XandrUse Composition
Google DV360860513966
Reach
Households 555 K
People 1.2 M
Devices 4.3 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1799960
XandrUse Composition
Google DV360860513963
Reach
Households 355 K
People 744 K
Devices 2.7 M

Home Security

Czech RepublicCzech Republic
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1799943
XandrUse Composition
Google DV360860513969
Reach
Households 909 K
People 1.9 M
Devices 7 M

Pharmaceuticals

Czech RepublicCzech Republic
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1800003
XandrUse Composition
Google DV360860632651
Reach
Households 533 K
People 1.1 M
Devices 4.1 M
Composition
LifecycleA,B
Availability (DSP)
Adform1800004
XandrUse Composition
Google DV360862052232
Reach
Households 539 K
People 1.1 M
Devices 4.2 M
Composition
LifecycleD,E
Availability (DSP)
Adform1800005
XandrUse Composition
Google DV360860514005
Reach
Households 621 K
People 1.3 M
Devices 4.8 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1800006
XandrUse Composition
Google DV360860514008
Reach
Households 778 K
People 1.6 M
Devices 6 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1800007
XandrUse Composition
Google DV360862052259
Reach
Households 518 K
People 1.1 M
Devices 4 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1800008
XandrUse Composition
Google DV360860514029
Reach
Households 553 K
People 1.2 M
Devices 4.3 M
Composition
LifecycleD,E
Availability (DSP)
Adform1800009
XandrUse Composition
Google DV360860632660
Reach
Households 456 K
People 957 K
Devices 3.5 M

Occasions & Presents

Czech RepublicCzech Republic
Composition
LifecycleA,B,C
Availability (DSP)
Adform1800010
XandrUse Composition
Google DV360862052271
Reach
Households 723 K
People 1.5 M
Devices 5.6 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1800011
XandrUse Composition
Google DV360860632690
Reach
Households 523 K
People 1.1 M
Devices 4 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1800012
XandrUse Composition
Google DV360860632696
Reach
Households 515 K
People 1.1 M
Devices 4 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1800013
XandrUse Composition
Google DV360862052307
Reach
Households 556 K
People 1.2 M
Devices 4.3 M
Composition
LifecycleA,B
Availability (DSP)
Adform1800014
XandrUse Composition
Google DV360862052295
Reach
Households 538 K
People 1.1 M
Devices 4.1 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1800015
XandrUse Composition
Google DV360860514023
Reach
Households 933 K
People 2 M
Devices 7.2 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1800016
XandrUse Composition
Google DV360860632732
Reach
Households 834 K
People 1.8 M
Devices 6.4 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1800017
XandrUse Composition
Google DV360860632735
Reach
Households 754 K
People 1.6 M
Devices 5.8 M

Recruitment & Career

Czech RepublicCzech Republic
Composition
Business AudienceB,C
Availability (DSP)
Adform1800026
XandrUse Composition
Google DV360862052370
Reach
Households 758 K
People 1.6 M
Devices 5.8 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1800027
XandrUse Composition
Google DV360862052349
Reach
Households 419 K
People 880 K
Devices 3.2 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1800028
XandrUse Composition
Google DV360862052376
Reach
Households 1 M
People 2.1 M
Devices 7.7 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1800029
XandrUse Composition
Google DV360860514143
Reach
Households 475 K
People 997 K
Devices 3.7 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1800030
XandrUse Composition
Google DV360860514158
Reach
Households 1.1 M
People 2.3 M
Devices 8.5 M

Political Themes

Czech RepublicCzech Republic
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1800075
XandrUse Composition
Google DV360860514149
Reach
Households 1.6 M
People 3.3 M
Devices 12.1 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1800035
XandrUse Composition
Google DV360860632813
Reach
Households 960 K
People 2 M
Devices 7.4 M
Composition
EducationB,C
Availability (DSP)
Adform1800036
XandrUse Composition
Google DV360860632822
Reach
Households 768 K
People 1.6 M
Devices 5.9 M
Composition
Neighbourhood TypeC,D
Cars in HouseholdA
Availability (DSP)
Adform1800037
XandrUse Composition
Google DV360860632819
Reach
Households 1.4 M
People 2.9 M
Devices 10.5 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1800038
XandrUse Composition
Google DV360862052406
Reach
Households 1.3 M
People 2.8 M
Devices 10.1 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1800039
XandrUse Composition
Google DV360862052409
Reach
Households 1.1 M
People 2.2 M
Devices 8.2 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1800040
XandrUse Composition
Google DV360860514179
Reach
Households 939 K
People 2 M
Devices 7.2 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1800041
XandrUse Composition
Google DV360862052415
Reach
Households 645 K
People 1.4 M
Devices 5 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1800042
XandrUse Composition
Google DV360862052418
Reach
Households 458 K
People 962 K
Devices 3.5 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1800042
XandrUse Composition
Google DV360860514185
Reach
Households 969 K
People 2 M
Devices 7.5 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1800044
XandrUse Composition
Google DV360860514188
Reach
Households 563 K
People 1.2 M
Devices 4.3 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1800045
XandrUse Composition
Google DV360860632837
Reach
Households 621 K
People 1.3 M
Devices 4.8 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1800046
XandrUse Composition
Google DV360860632840
Reach
Households 404 K
People 848 K
Devices 3.1 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1800047
XandrUse Composition
Google DV360862052424
Reach
Households 1.1 M
People 2.3 M
Devices 8.3 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1800048
XandrUse Composition
Google DV360862052427
Reach
Households 1.3 M
People 2.7 M
Devices 9.7 M

Fashion & Shopping

Czech RepublicCzech Republic
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1800031
XandrUse Composition
Google DV360862052430
Reach
Households 445 K
People 934 K
Devices 3.4 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1800033
XandrUse Composition
Google DV360860514194
Reach
Households 1.4 M
People 2.9 M
Devices 10.6 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1800034
XandrUse Composition
Google DV360860514200
Reach
Households 500 K
People 1.1 M
Devices 3.9 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1800032
XandrUse Composition
Google DV360860514236
Reach
Households 1.3 M
People 2.8 M
Devices 10.4 M

Christmas & Winter

Czech RepublicCzech Republic
Composition
LifecycleA,B
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 623 K
People 1.3 M
Devices 4.8 M
Composition
LifecycleA,B
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1760228
XandrUse Composition
Google DV360Use Composition
Reach
Households 762 K
People 1.6 M
Devices 5.9 M
Composition
Children in HouseholdB,C
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 868 K
People 1.8 M
Devices 6.7 M
Composition
Children in HouseholdB,C
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1 M
People 2.1 M
Devices 7.7 M
Composition
LifecycleD,E
Household IncomeD,E
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 662 K
People 1.4 M
Devices 5.1 M
Composition
LifecycleD,E
Household IncomeA,B,C
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 753 K
People 1.6 M
Devices 5.8 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 709 K
People 1.5 M
Devices 5.5 M
Composition
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 811 K
People 1.7 M
Devices 6.2 M
Composition
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 950 K
People 2 M
Devices 7.3 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1 M
People 2.1 M
Devices 7.7 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Household IncomeB,C,D,E
LifecycleA,B,C
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 2.5 M
Devices 9.1 M
Composition
HometypeB
Neighbourhood TypeA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 3.3 M
Devices 12.3 M
Composition
HometypeA
Neighbourhood TypeC,D
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.5 M
People 3.2 M
Devices 11.6 M
Composition
Household IncomeC,D,E
Neighbourhood TypeD
Tech LevelC
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 2.4 M
Devices 8.7 M
Composition
SavingsB,C
Neighbourhood TypeC,D
Tech LevelC
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 865 K
People 1.8 M
Devices 6.7 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 678 K
People 1.4 M
Devices 5.2 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 559 K
People 1.2 M
Devices 4.3 M
Composition
Cars in HouseholdC
Availability (DSP)
Adform
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 3.5 M
Devices 13 M
D

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