Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighbourhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighbourhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

Bulgaria Bulgaria
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform 1905918
Xandr 15264408
Google DV360 784984189
Reach
Households 1.7 M
People 4.1 M
Devices 10.3 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform 1905919
Xandr 15264409
Google DV360 784984126
Data
Households 621 K
People 1.5 M
Devices 3.7 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform 1905920
Xandr 15264415
Google DV360 784983769
Data
Households 504 K
People 1.2 M
Devices 3 M

Household Income

Bulgaria Bulgaria
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform 1905928
Xandr 15265321
Google DV360 784984147
Reach
Households 511 K
People 1.2 M
Devices 3.1 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform 1905929
Xandr 15265338
Google DV360 784984273
Reach
Households 628 K
People 1.5 M
Devices 3.8 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform 1905930
Xandr 15265363
Google DV360 784984324
Reach
Households 569 K
People 1.4 M
Devices 3.4 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform 1905931
Xandr 15265370
Google DV360 784984279
Reach
Households 657 K
People 1.6 M
Devices 3.9 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform 1905932
Xandr 15265387
Google DV360 784984327
Reach
Households 540 K
People 1.3 M
Devices 3.2 M

Cars in Household

Bulgaria Bulgaria
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform 1905915
Xandr 15264393
Google DV360 784984096
Reach
Households 1.1 M
People 2.7 M
Devices 6.8 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform 1905916
Xandr 15264406
Google DV360 784983766
Reach
Households 920 K
People 2.2 M
Devices 5.5 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform 1905917
Xandr 15264407
Google DV360 784984186
Reach
Households 861 K
People 2.1 M
Devices 5.2 M

Hometype

Bulgaria Bulgaria
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform 1905905
Xandr 15263661
Google DV360 786985593
Reach
Households 1.2 M
People 2.8 M
Devices 7 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform 1905906
Xandr 15263670
Google DV360 786985596
Reach
Households 1.8 M
People 4.2 M
Devices 10.5 M

Lifecycle

Bulgaria Bulgaria
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform 1905910
Xandr 15264383
Google DV360 784653929
Reach
Households 555 K
People 1.3 M
Devices 3.3 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform 1905911
Xandr 15264384
Google DV360 784983088
Reach
Households 584 K
People 1.4 M
Devices 3.5 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform 1905912
Xandr 15264385
Google DV360 784983922
Reach
Households 642 K
People 1.5 M
Devices 3.9 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform 1905913
Xandr 15264386
Google DV360 784654058
Reach
Households 526 K
People 1.3 M
Devices 3.2 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform 1905914
Xandr 15264391
Google DV360 784984120
Reach
Households 496 K
People 1.2 M
Devices 3 M

Home Ownership

Bulgaria Bulgaria
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform 1905934
Xandr 15265731
Google DV360 786986298
Reach
Households 1.7 M
People 4.1 M
Devices 10.2 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform 1905933
Xandr 15265730
Google DV360 784984240
Reach
Households 1.2 M
People 2.9 M
Devices 7.2 M

Education

Bulgaria Bulgaria
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform 1905921
Xandr 15264428
Google DV360 786986160
Reach
Households 905 K
People 2.2 M
Devices 5.4 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform 1905922
Xandr 15264429
Google DV360 784654064
Reach
Households 1.1 M
People 2.6 M
Devices 6.5 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform 1905923
Xandr 15264432
Google DV360 786986166
Reach
Households 934 K
People 2.2 M
Devices 5.6 M

Savings

Bulgaria Bulgaria
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform 1905907
Xandr 15264380
Google DV360 784983757
Reach
Households 1.4 M
People 3.4 M
Devices 8.6 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform 1905908
Xandr 15264381
Google DV360 784653923
Reach
Households 876 K
People 2.1 M
Devices 5.3 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform 1905909
Xandr 15264382
Google DV360 784983082
Reach
Households 613 K
People 1.5 M
Devices 3.7 M

Tech Level

Bulgaria Bulgaria
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform 1905941
Xandr 15265739
Google DV360 784654340
Reach
Households 1.5 M
People 3.6 M
Devices 8.9 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform 1905942
Xandr 15265741
Google DV360 784654343
Reach
Households 606 K
People 1.4 M
Devices 3.6 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform 1905943
Xandr 15265759
Google DV360 786986322
Reach
Households 628 K
People 1.5 M
Devices 3.8 M

Neighbourhood Type

Bulgaria Bulgaria
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform 1905924
Xandr 15264435
Google DV360 786986145
Reach
Households 562 K
People 1.3 M
Devices 3.4 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform 1905925
Xandr 15264470
Google DV360 784984144
Reach
Households 913 K
People 2.2 M
Devices 5.5 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform 1905926
Xandr 15264493
Google DV360 784984270
Reach
Households 788 K
People 1.9 M
Devices 4.7 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform 1905927
Xandr 15264535
Google DV360 784984318
Reach
Households 657 K
People 1.6 M
Devices 3.9 M

Building Age

Bulgaria Bulgaria
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform 1905935
Xandr 15265732
Google DV360 784984243
Reach
Households 467 K
People 1.1 M
Devices 2.8 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform 1905936
Xandr 15265734
Google DV360 786986154
Reach
Households 1.1 M
People 2.7 M
Devices 6.7 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform 1905937
Xandr 15265735
Google DV360 786986265
Reach
Households 1.2 M
People 2.9 M
Devices 7.4 M

Living Space M2

Bulgaria Bulgaria
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform 1905938
Xandr 15265736
Google DV360 1009892515
Reach
Households 1.2 M
People 2.8 M
Devices 6.9 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform 1905939
Xandr 15265737
Google DV360 1009893073
Reach
Households 1.2 M
People 2.8 M
Devices 7 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform 1905940
Xandr 15265738
Google DV360 962279997
Reach
Households 574 K
People 1.4 M
Devices 3.4 M

Business Audience

Bulgaria Bulgaria
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1905904
Xandr 17046921
Google DV360 784983841
Reach
Companies 88 K
People 209 K
Devices 526 K
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1905903
Xandr 17046922
Google DV360 784983919
Reach
Companies 26 K
People 63 K
Devices 158 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform 1905902
Xandr 17046929
Google DV360 784983085
Reach
Companies 6 K
People 14 K
Devices 35 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

Bulgaria Bulgaria
Composition
Neighbourhood type D
Cars in household B,C
Availability (DSP ID)
Adform 1905961
Xandr Use Composition
Google DV360 860511236
Reach
Households 115 K
People 274 K
Devices 689 K
Composition
Income A,B
Cars in household B,C
Availability (DSP ID)
Adform 1905962
Xandr Use Composition
Google DV360 843503307
Reach
Households 232 K
People 555 K
Devices 1.4 M
Composition
Income A,B,C
Cars in household B,C
Availability (DSP ID)
Adform 1905963
Xandr Use Composition
Google DV360 860632324
Reach
Households 285 K
People 680 K
Devices 1.7 M
Composition
Income B,C,D
Cars in household B,C
Availability (DSP ID)
Adform 1905964
Xandr Use Composition
Google DV360 860632330
Reach
Households 326 K
People 778 K
Devices 2 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1905965
Xandr Use Composition
Google DV360 862051917
Reach
Households 296 K
People 708 K
Devices 1.8 M
Composition
Income D,E
Cars in household B,C
Availability (DSP ID)
Adform 1905966
Xandr Use Composition
Google DV360 862051923
Reach
Households 325 K
People 777 K
Devices 1.9 M
Composition
Children in household B,C
Income B,C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1905967
Xandr Use Composition
Google DV360 862051935
Reach
Households 237 K
People 565 K
Devices 1.4 M
Composition
Income C,D,E
Cars in household B,C
Availability (DSP ID)
Adform 1905968
Xandr Use Composition
Google DV360 860631565
Reach
Households 302 K
People 721 K
Devices 1.8 M
Composition
Tech Level C
Cars in household B,C
Neighbourhood C,D
Availability (DSP ID)
Adform 1905969
Xandr Use Composition
Google DV360 860632378
Reach
Households 201 K
People 481 K
Devices 1.2 M
Composition
Cars in household B,C
Household Income E
Savings C
Availability (DSP ID)
Adform 1905970
Xandr Use Composition
Google DV360 862051968
Reach
Households 91 K
People 216 K
Devices 543 K

Car Services

Bulgaria Bulgaria
Composition
Cars in household B,C
Availability (DSP ID)
Adform 1905971
Xandr Use Composition
Google DV360 860632381
Reach
Households 416 K
People 993 K
Devices 2.5 M
Composition
Cars in household B,C
Household Income B,C,D,E
Availability (DSP ID)
Adform 1905902
Xandr Use Composition
Google DV360 860632384
Reach
Households 421 K
People 1 M
Devices 2.5 M
Composition
Cars in household B,C
Lifecycle A,B,C,D
Availability (DSP ID)
Adform 1905902
Xandr Use Composition
Google DV360 860632387
Reach
Households 426 K
People 1 M
Devices 2.6 M

Banking / Financing

Bulgaria Bulgaria
Composition
Home Ownership A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1905945
Xandr Use Composition
Google DV360 862051986
Reach
Households 307 K
People 733 K
Devices 1.8 M
Composition
Savings A,B
Cars in household B,C
Availability (DSP)
Adform 1905946
Xandr Use Composition
Google DV360 860632390
Reach
Households 370 K
People 884 K
Devices 2.2 M
Composition
Savings A
Lifecycle A,B,C,D
Availability (DSP)
Adform 1905947
Xandr Use Composition
Google DV360 860632351
Reach
Households 332 K
People 793 K
Devices 2 M
Composition
Home Ownership A
Savings A,B
Availability (DSP)
Adform 1905948
Xandr Use Composition
Google DV360 860513705
Reach
Households 242 K
People 579 K
Devices 1.5 M
Composition
Household Income A,B
Availability (DSP)
Adform 1905949
Xandr Use Composition
Google DV360 860513720
Reach
Households 292 K
People 697 K
Devices 1.8 M
Composition
Tech Level B,C
Household Income B,C,D
Savings B,C
Availability (DSP)
Adform 1905950
Xandr Use Composition
Google DV360 860632354
Reach
Households 256 K
People 613 K
Devices 1.5 M
Composition
Savings C
Household Income D,E
Availability (DSP)
Adform 1905951
Xandr Use Composition
Google DV360 860513723
Reach
Households 60 K
People 143 K
Devices 359 K

Insurance

Bulgaria Bulgaria
Composition
Cars B,C
Availability (DSP)
Adform 1906001
Xandr Use Composition
Google DV360 860632399
Reach
Households 429 K
People 1 M
Devices 2.6 M
Composition
Home Ownership A
Household Income C,D,E
Availability (DSP)
Adform 1906002
Xandr Use Composition
Google DV360 860632357
Reach
Households 905 K
People 2.2 M
Devices 5.4 M
Composition
Lifecycle A,B,C,D
Children in Household B,C
Availability (DSP)
Adform 1906003
Xandr Use Composition
Google DV360 860513744
Reach
Households 496 K
People 1.2 M
Devices 3 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Availability (DSP)
Adform 1906004
Xandr Use Composition
Google DV360 860632414
Reach
Households 390 K
People 932 K
Devices 2.3 M
Composition
Lifecycle A,B,C,D
Household income C,D,E
Education B,C
Availability (DSP)
Adform 1906005
Xandr Use Composition
Google DV360 860632408
Reach
Households 432 K
People 1 M
Devices 2.6 M
Composition
Lifecycle A,B
Household income B,C,D,E
Tech Level B,C
Availability (DSP)
Adform 1906006
Xandr Use Composition
Google DV360 860513765
Reach
Households 467 K
People 1.1 M
Devices 2.8 M

Real Estate Trading

Bulgaria Bulgaria
Composition
Lifecycle A,B
Availability (DSP)
Adform 1906052
Xandr Use Composition
Google DV360 860513753
Reach
Households 307 K
People 733 K
Devices 1.8 M
Composition
Lifecycle C,D
Household Income D,E
Neighbourhood Type C,D
Availability (DSP)
Adform 1906053
Xandr Use Composition
Google DV360 862052028
Reach
Households 256 K
People 611 K
Devices 1.5 M
Composition
Hometype A
Household Income C,D,E
Availability (DSP)
Adform 1906054
Xandr Use Composition
Google DV360 862052010
Reach
Households 496 K
People 1.2 M
Devices 3 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Availability (DSP)
Adform 1906055
Xandr Use Composition
Google DV360 862052034
Reach
Households 364 K
People 870 K
Devices 2.2 M

Home Renovation

Bulgaria Bulgaria
Composition
Household income B,C,D,E
Lifecycle A,B,C,D
Availability (DSP)
Adform 1906056
Xandr Use Composition
Google DV360 860513714
Reach
Households 473 K
People 1.1 M
Devices 2.8 M
Composition
Home ownership A
Household income C,D,E
Availability (DSP)
Adform 1906057
Xandr Use Composition
Google DV360 862052040
Reach
Households 291 K
People 695 K
Devices 1.7 M
Composition
Home ownership A
Household income B,C,D,E
Availability (DSP)
Adform 1906058
Xandr Use Composition
Google DV360 862052013
Reach
Households 308 K
People 736 K
Devices 1.8 M
Composition
Home ownership A
Building age A,B
Availability (DSP)
Adform 1906059
Xandr Use Composition
Google DV360 860513795
Reach
Households 298 K
People 712 K
Devices 1.8 M
Composition
Home ownership A
Hometype B
Availability (DSP)
Adform 1906060
Xandr Use Composition
Google DV360 862052016
Reach
Households 263 K
People 628 K
Devices 1.6 M
Composition
Living Space M2 B,C
Household income B,C,D,E
Tech level B,C
Availability (DSP)
Adform 1906061
Xandr Use Composition
Google DV360 860513717
Reach
Households 343 K
People 821 K
Devices 2.1 M

Restaurants

Bulgaria Bulgaria
Composition
Lifecycle A,B
Household income A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1906064
Xandr Use Composition
Google DV360 860632447
Reach
Households 314 K
People 751 K
Devices 1.9 M
Composition
Household income C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1906062
Xandr Use Composition
Google DV360 860513816
Reach
Households 397 K
People 948 K
Devices 2.4 M
Composition
Lifecycle A,B
Household income B,C,D.E
Neighbourhood Type C,D
Availability (DSP)
Adform 1906063
Xandr Use Composition
Google DV360 860632456
Reach
Households 759 K
People 1.8 M
Devices 4.6 M

Telecommunication

Bulgaria Bulgaria
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1906065
Xandr Use Composition
Google DV360 860513810
Reach
Households 521 K
People 1.2 M
Devices 3.1 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Children in Household B,C
Availability (DSP)
Adform 1906066
Xandr Use Composition
Google DV360 860513813
Reach
Households 521 K
People 1.2 M
Devices 3.1 M
Composition
Tech Level A,B
Availability (DSP)
Adform 1906068
Xandr Use Composition
Google DV360 862052043
Reach
Households 369 K
People 882 K
Devices 2.2 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1906067
Xandr Use Composition
Google DV360 860513822
Reach
Households 373 K
People 892 K
Devices 2.2 M

Children Articles

Bulgaria Bulgaria
Composition
Children B,C
Availability (DSP)
Adform 1906075
Xandr Use Composition
Google DV360 860513825
Reach
Households 521 K
People 1.2 M
Devices 3.1 M

Culture & Entertainment

Bulgaria Bulgaria
Composition
Lifecycle A,B,C,D
Neighbourhood Type C,D
Availability (DSP)
Adform 1906069
Xandr Use Composition
Google DV360 860513780
Reach
Households 338 K
People 807 K
Devices 2 M
Composition
Education C
Neighbourhood Type C,D
Availability (DSP)
Adform 1906070
Xandr Use Composition
Google DV360 860632495
Reach
Households 299 K
People 715 K
Devices 1.8 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1906071
Xandr Use Composition
Google DV360 860632480
Reach
Households 307 K
People 733 K
Devices 1.8 M
Composition
Lifecycle C,D,E
Neighbourhood Type C,D
Education C
Availability (DSP)
Adform 1906072
Xandr Use Composition
Google DV360 860632519
Reach
Households 348 K
People 833 K
Devices 2.1 M
Composition
Education B,C
Tech Level A,B
Availability (DSP)
Adform 1906073
Xandr Use Composition
Google DV360 860632522
Reach
Households 350 K
People 837 K
Devices 2.1 M
Composition
Education B,C
Tech Level B,C
Availability (DSP)
Adform 1906074
Xandr Use Composition
Google DV360 860632525
Reach
Households 437 K
People 1 M
Devices 2.6 M

Travel & Vacation

Bulgaria Bulgaria
Composition
Tech Level B,C
Availability (DSP)
Adform 1906076
Xandr Use Composition
Google DV360 860632498
Reach
Households 553 K
People 1.3 M
Devices 3.3 M
Composition
Business Audiences A,B,C
Availability (DSP)
Adform 1906076
Xandr Use Composition
Google DV360 860632531
Reach
Households 266 K
People 635 K
Devices 1.6 M
Composition
Household Income A,B,C
Cars in Household B,C
Availability (DSP)
Adform 1906078
Xandr Use Composition
Google DV360 860632537
Reach
Households 287 K
People 687 K
Devices 1.7 M
Composition
Household Income C,D,E
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1906079
Xandr Use Composition
Google DV360 862052076
Reach
Households 263 K
People 629 K
Devices 1.6 M
Composition
Household Income C,D,E
Lifecycle A,B,C
Neighbourhood Type C,D
Availability (DSP)
Adform 1906080
Xandr Use Composition
Google DV360 862052085
Reach
Households 239 K
People 571 K
Devices 1.4 M
Composition
Household Income D,E
Availability (DSP)
Adform 1906081
Xandr Use Composition
Google DV360 860632549
Reach
Households 362 K
People 865 K
Devices 2.2 M
Composition
Lifecycle A
Tech Level B,C
Availability (DSP)
Adform 1906082
Xandr Use Composition
Google DV360 860632555
Reach
Households 263 K
People 628 K
Devices 1.6 M
Composition
Household Income C,D,E
Lifecycle B,C,D
Neighbourhood Type B,C,D
Availability (DSP)
Adform 1906083
Xandr Use Composition
Google DV360 860513870
Reach
Households 315 K
People 752 K
Devices 1.9 M

Computer Games

Bulgaria Bulgaria
Composition
Lifecycle A,B,C
Tech Level C
Availability (DSP)
Adform 1905995
Xandr Use Composition
Google DV360 860513873
Reach
Households 339 K
People 810 K
Devices 2 M

Betting Online

Bulgaria Bulgaria
Composition
Lifecycle A,B
Education A,B
Tech Level B,C
Availability (DSP)
Adform 1905952
Xandr Use Composition
Google DV360 862052091
Reach
Households 467 K
People 1.1 M
Devices 2.8 M

Electronics

Bulgaria Bulgaria
Composition
Household Income C,D,E
Tech Level B,C
Availability (DSP)
Adform 1905974
Xandr Use Composition
Google DV360 860513876
Reach
Households 423 K
People 1 M
Devices 2.5 M
Composition
Lifecycle A,B,C,D
Tech Level B,C
Availability (DSP)
Adform 1905975
Xandr Use Composition
Google DV360 862052094
Reach
Households 491 K
People 1.2 M
Devices 2.9 M
Composition
Lifecycle A,B,C
Tech Level B,C
Availability (DSP)
Adform 1905976
Xandr Use Composition
Google DV360 860513738
Reach
Households 496 K
People 1.2 M
Devices 3 M
Composition
Children in Household B,C
Lifecycle A,B,C
Availability (DSP)
Adform 1905977
Xandr Use Composition
Google DV360 862052100
Reach
Households 336 K
People 804 K
Devices 2 M
Composition
Home Ownership Own
Hometype B,C
Availability (DSP)
Adform 1905978
Xandr Use Composition
Google DV360 862052142
Reach
Households 672 K
People 1.6 M
Devices 4 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1905979
Xandr Use Composition
Google DV360 860513879
Reach
Households 331 K
People 791 K
Devices 2 M
Composition
Household Income B,C,D,E
Children in Household B,C
Tech Level B,C
Availability (DSP)
Adform 1905980
Xandr Use Composition
Google DV360 862052151
Reach
Households 441 K
People 1.1 M
Devices 2.6 M
Composition
Household Income C,D,E
Tech Level C
Availability (DSP)
Adform 1905981
Xandr Use Composition
Google DV360 860513894
Reach
Households 331 K
People 791 K
Devices 2 M

Fast-Moving Consumer Good (FMCG)

Bulgaria Bulgaria
Composition
Children in Household B,C
Education A,B
Availability (DSP)
Adform 1905986
Xandr Use Composition
Google DV360 862052160
Reach
Households 420 K
People 1 M
Devices 2.5 M
Composition
Lifecycle A,B
Availability (DSP)
Adform 1905987
Xandr Use Composition
Google DV360 860513903
Reach
Households 312 K
People 745 K
Devices 1.9 M
Composition
Lifecycle B,C,D
Availability (DSP)
Adform 1905988
Xandr Use Composition
Google DV360 860513906
Reach
Households 416 K
People 994 K
Devices 2.5 M
Composition
Lifecycle A,B,C
Availability (DSP)
Adform 1905989
Xandr Use Composition
Google DV360 862052172
Reach
Households 389 K
People 930 K
Devices 2.3 M
Composition
Lifecycle B,C
Availability (DSP)
Adform 1905990
Xandr Use Composition
Google DV360 860513915
Reach
Households 290 K
People 693 K
Devices 1.7 M
Composition