s

Core Audiences

Household characteristics based on neighbourhood statistics.

Digiseg Core Audiences enable advertisers to segment the entire population through the use of neighborhood statistics. With this data, you can identify internet users with specific characteristics like cars, children, income, savings, education, home ownership, home size, building year, neighborhood type, lifecycle, tech-level or business characteristics. The audiences explain the basis for needs as opposed to behavior. Needs that often determine whether a product or service is bought. For example: When you own a car, you need fuel.
Why Core Audiences?
  • Full Reach on Safari and IOS
  • Target the Need
  • Full Reach
  • Best Precision
  • Cookie Free

Children in Household

BelgiumBelgium
About
People with no children or without children living at home have both time and spending power for recreational products and services.
Availability (DSP ID)
Adform1774835
Xandr15264408
Google DV360784984189
Reach
Households 3.2 M
People 6.7 M
Devices 24.7 M
About
Neighborhoods with an average of 1 child have a modest need for child-related products.
Availability (DSP ID)
Adform1774836
Xandr15264409
Google DV360784984126
Data
Households 1.2 M
People 2.4 M
Devices 8.9 M
About
Households with 2 or more children consume everything child related for example strollers, school gear, children clothes, shoes, boots, and toys.
Availability (DSP ID)
Adform1774234
Xandr15264415
Google DV360784983769
Data
Households 938 K
People 2 M
Devices 7.2 M

Household Income

BelgiumBelgium
About
Low-income neighborhoods value a good offer where cost saving and financing options are in high demand.
Availability (DSP ID)
Adform1774902
Xandr15265321
Google DV360784984147
Reach
Households 952 K
People 2 M
Devices 7.3 M
About
People with below average income balance the budget by a fair share of discount products. The price matters.
Availability (DSP ID)
Adform1774904
Xandr15265338
Google DV360784984273
Reach
Households 1.2 M
People 2.5 M
Devices 9 M
About
Households with an average income have all options for prioritization. Both discount-, standard- and luxury products are considered.
Availability (DSP ID)
Adform1774924
Xandr15265363
Google DV360784984324
Reach
Households 1.1 M
People 2.2 M
Devices 8.2 M
About
Prosperous households now and then purchase luxury items but the majority of the budget is spent on quality products.
Availability (DSP ID)
Adform1774947
Xandr15265370
Google DV360784984279
Reach
Households 1.2 M
People 2.6 M
Devices 9.4 M
About
The highest incomes groups in society also spend the most on recreational services and luxury good - simply because they can.
Availability (DSP ID)
Adform1774844
Xandr15265387
Google DV360784984327
Reach
Households 1 M
People 2.1 M
Devices 7.7 M

Cars in Household

BelgiumBelgium
About
Households without cars still need transportation. They often use Trains, Busses, Metro, Scooters, and Bicycles.
Availability (DSP ID)
Adform1774832
Xandr15264393
Google DV360784984096
Reach
Households 2.1 M
People 4.5 M
Devices 16.3 M
About
Neighborhoods with an average of 1 car have a modest need for car transport and top up with other means of transport.
Availability (DSP ID)
Adform1774833
Xandr15264406
Google DV360784983766
Reach
Households 1.7 M
People 3.6 M
Devices 13.2 M
About
Households with 2 or more cars consume everything car related for example Fuel, Auto insurance, Tires, Maintenance, and new cars.
Availability (DSP ID)
Adform1774834
Xandr15264407
Google DV360784984186
Reach
Households 1.6 M
People 3.4 M
Devices 12.4 M

Hometype

BelgiumBelgium
About
People living in apartments have no garden and in general, live a more space optimized life.
Availability (DSP ID)
Adform1774822
Xandr15263661
Google DV360786985593
Reach
Households 2.2 M
People 4.6 M
Devices 16.8 M
About
When you live in a house you have needs like lawnmowers, outdoor grills, and garden furniture.
Availability (DSP ID)
Adform1774824
Xandr15263670
Google DV360786985596
Reach
Households 3.3 M
People 6.9 M
Devices 25.1 M

Lifecycle

BelgiumBelgium
About
The young careless consume everything fresh and smart. They travel more and often go to restaurants, cinemas, and concerts.
Availability (DSP ID)
Adform1774827
Xandr15264383
Google DV360784653929
Reach
Households 1 M
People 2.2 M
Devices 8 M
About
The young couples with children center their life around the family and children.
Availability (DSP ID)
Adform1774828
Xandr15264384
Google DV360784983088
Reach
Households 1.1 M
People 2.3 M
Devices 8.4 M
About
Families with school children consume everything and then some.
Availability (DSP ID)
Adform1774829
Xandr15264385
Google DV360784983922
Reach
Households 1.2 M
People 2.5 M
Devices 9.2 M
About
When the kids move out new habits like traveling, classical music and restaurants eat the budget.
Availability (DSP ID)
Adform1774830
Xandr15264386
Google DV360784654058
Reach
Households 979 K
People 2.1 M
Devices 7.5 M
About
Pensioners are more offline. Pensioners consume less streaming services and more flow TV, books or printed newspapers.
Availability (DSP ID)
Adform1774831
Xandr15264391
Google DV360784984120
Reach
Households 925 K
People 1.9 M
Devices 7.1 M

Home Ownership

BelgiumBelgium
About
Homeowners needs extend to everything like new kitchens and renovation of roof or floor etc. Homeowners also need credit mortgages and other private banking products.
Availability (DSP ID)
Adform1774847
Xandr15265731
Google DV360786986298
Reach
Households 3.2 M
People 6.7 M
Devices 24.5 M
About
Renters has less worries as they are rarely the decisionmaker for home-renovation and upgrades.
Availability (DSP ID)
Adform1774848
Xandr15265730
Google DV360784984240
Reach
Households 2.2 M
People 4.7 M
Devices 17.2 M

Education

BelgiumBelgium
About
Households with basic educations more often enjoy a football match, consume fast-food, online betting or gambling and visit camping sites on vacations.
Availability (DSP ID)
Adform1774837
Xandr15264428
Google DV360786986160
Reach
Households 1.7 M
People 3.5 M
Devices 13 M
About
Neighborhoods with an average educational level read magazines and go to the Cinema.
Availability (DSP ID)
Adform1774839
Xandr15264429
Google DV360784654064
Reach
Households 2 M
People 4.2 M
Devices 15.5 M
About
Households with a higher educational level read the most books, visit the theater and opera.
Availability (DSP ID)
Adform1774838
Xandr15264432
Google DV360786986166
Reach
Households 1.7 M
People 3.7 M
Devices 13.4 M

Savings

BelgiumBelgium
About
Persons with no Savings still consume but often need to borrow money, finance- or lease products.
Availability (DSP ID)
Adform1774825
Xandr15264380
Google DV360784983757
Reach
Households 2.7 M
People 5.6 M
Devices 20.5 M
About
Households with smaller savings consume slightly higher quality of products. They also need banking products like savings accounts and can pay the down payment on larger purchases.
Availability (DSP ID)
Adform1774826
Xandr15264381
Google DV360784653923
Reach
Households 1.6 M
People 3.4 M
Devices 12.6 M
About
People with larger savings consume the most luxury products. They have an investment- and private banking need.
Availability (DSP ID)
Adform1774264
Xandr15264382
Google DV360784983082
Reach
Households 1.1 M
People 2.4 M
Devices 8.8 M

Tech Level

BelgiumBelgium
About
Households at a basic level of digitalization have fewer devices and are less online. They experience less marketing clutter which makes them more receptive to online ads.
Availability (DSP ID)
Adform1774859
Xandr15265739
Google DV360784654340
Reach
Households 2.8 M
People 5.8 M
Devices 21.4 M
About
Average households, tech-vice, has found an equilibrium with their devices.
Availability (DSP ID)
Adform1774860
Xandr15265741
Google DV360784654343
Reach
Households 1.1 M
People 2.4 M
Devices 8.7 M
About
High Tech persons live their lives in the fast digital lane. They multitask on many devices and have little time for irrelevant online messages. Campaign "Time on Site" decreases.
Availability (DSP ID)
Adform1774861
Xandr15265759
Google DV360786986322
Reach
Households 1.2 M
People 2.5 M
Devices 9 M

Neighbourhood Type

BelgiumBelgium
About
Countryside people love space. They prefer functional and durable goods over smart and classy products.
Availability (DSP ID)
Adform1774840
Xandr15264435
Google DV360786986145
Reach
Households 1 M
People 2.2 M
Devices 8.1 M
About
Village people value the comfort of the small community where everybody knows one another and outdoor decoration of house and garden is very common.
Availability (DSP ID)
Adform1774841
Xandr15264470
Google DV360784984144
Reach
Households 1.7 M
People 3.6 M
Devices 13.1 M
About
Suburban households work in the city but count the hours to get home. Outdoor activities, food, and family life is their center of attention.
Availability (DSP ID)
Adform1774842
Xandr15264493
Google DV360784984270
Reach
Households 1.5 M
People 3.1 M
Devices 11.3 M
About
City people consume everything modern like cafe latte, sushi, high-end sneakers, and fashion clothes.
Availability (DSP ID)
Adform1774843
Xandr15264535
Google DV360784984318
Reach
Households 1.2 M
People 2.6 M
Devices 9.4 M

Building Age

BelgiumBelgium
About
Pre-war housing is in constant need of renovation. Most of the buildings left from this era have a great design- and structural quality but lacks light and insolation.
Availability (DSP ID)
Adform1774849
Xandr15265732
Google DV360784984243
Reach
Households 870 K
People 1.8 M
Devices 6.7 M
About
Post-war buildings have a modest need for renovation and benefit from energy saving upgrades like heat pumps and insulation.
Availability (DSP ID)
Adform1774850
Xandr15265734
Google DV360786986154
Reach
Households 2.1 M
People 4.3 M
Devices 15.9 M
About
Modern constructions have a much smaller need for renovation. Their larger window surfaces now and then need new shades alongside normal maintenance.
Availability (DSP ID)
Adform1774851
Xandr15265735
Google DV360786986265
Reach
Households 2.3 M
People 4.8 M
Devices 17.6 M

Living Space M2

BelgiumBelgium
About
Smaller homes need smaller furniture. Smart multipurpose furniture like sofa beds or extendable tables is in high demands.
Availability (DSP ID)
Adform1774852
Xandr15265736
Google DV360
Reach
Households 2.2 M
People 4.5 M
Devices 16.6 M
About
Average size homes are in need of average size furniture - Not the super large sofas or the conference table for 16 persons.
Availability (DSP ID)
Adform1774853
Xandr15265737
Google DV360
Reach
Households 2.2 M
People 4.5 M
Devices 16.7 M
About
Larger homes need more- and larger furnitures. Decorative pieces can also find their way to larger homes as living space is less restricted.
Availability (DSP ID)
Adform1774854
Xandr15265738
Google DV360
Reach
Households 1.1 M
People 2.2 M
Devices 8.2 M

Business Audience

BelgiumBelgium
About
Smaller businesses measured in No. of employees has a fast decision-making process. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1774862
Xandr17046921
Google DV360784983841
Reach
Companies 163 K
People 343 K
Devices 1.3 M
About
Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1774863
Xandr17046922
Google DV360784983919
Reach
Companies 49 K
People 103 K
Devices 377 K
About
Larger businesses measured on No. of employees has a slower decision-making process but consume higher volumes. Use with CPC/CPA algorithms to identify the right Industry and Inventory.
Availability (DSP ID)
Adform1774864
Xandr17046929
Google DV360784983085
Reach
Companies 11 K
People 23 K
Devices 84 K
D

Composite Audiences

“Ready to use” audience for most campaigns.

Digiseg Composite Audiences allow you to save time while delivering outstanding performance. The long list of Composite Audiences is based on the experiences from all the custom audiences Digiseg has built for advertisers and agencies over the years. Great feedback from clients is your guarantee that the Composite Audiences work.
Why ?
  • Save Time
  • Full Reach on Safari and IOS
  • Best Precision
  • Great Reach
  • Cookie Free

Car Classes

BelgiumBelgium
Composition
Neighbourhood typeD
Cars in householdB,C
Availability (DSP ID)
Adform1774959
XandrUse Composition
Google DV360860511236
Reach
Households 214 K
People 449 K
Devices 1.6 M
Composition
IncomeA,B
Cars in householdB,C
Availability (DSP ID)
Adform1774960
XandrUse Composition
Google DV360843503307
Reach
Households 432 K
People 908 K
Devices 3.3 M
Composition
IncomeA,B,C
Cars in householdB,C
Availability (DSP ID)
Adform1774961
XandrUse Composition
Google DV360860632324
Reach
Households 530 K
People 1.1 M
Devices 4.1 M
Composition
IncomeB,C,D
Cars in householdB,C
Availability (DSP ID)
Adform1774962
XandrUse Composition
Google DV360860632330
Reach
Households 607 K
People 1.3 M
Devices 4.7 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1774963
XandrUse Composition
Google DV360862051917
Reach
Households 552 K
People 1.2 M
Devices 4.3 M
Composition
IncomeD,E
Cars in householdB,C
Availability (DSP ID)
Adform1774964
XandrUse Composition
Google DV360862051923
Reach
Households 605 K
People 1.3 M
Devices 4.7 M
Composition
Children in householdB,C
IncomeB,C,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1774965
XandrUse Composition
Google DV360862051935
Reach
Households 441 K
People 925 K
Devices 3.4 M
Composition
IncomeC,D,E
Cars in householdB,C
Availability (DSP ID)
Adform1774966
XandrUse Composition
Google DV360860631565
Reach
Households 562 K
People 1.2 M
Devices 4.3 M
Composition
Tech LevelC
Cars in householdB,C
NeighbourhoodC,D
Availability (DSP ID)
Adform1774967
XandrUse Composition
Google DV360860632378
Reach
Households 375 K
People 787 K
Devices 2.9 M
Composition
Cars in householdB,C
Household IncomeE
SavingsC
Availability (DSP ID)
Adform1774968
XandrUse Composition
Google DV360862051968
Reach
Households 169 K
People 354 K
Devices 1.3 M

Car Services

BelgiumBelgium
Composition
Cars in householdB,C
Availability (DSP ID)
Adform1774969
XandrUse Composition
Google DV360860632381
Reach
Households 774 K
People 1.6 M
Devices 6 M
Composition
Cars in householdB,C
Household IncomeB,C,D,E
Availability (DSP ID)
Adform1774864
XandrUse Composition
Google DV360860632384
Reach
Households 785 K
People 1.6 M
Devices 6 M
Composition
Cars in householdB,C
LifecycleA,B,C,D
Availability (DSP ID)
Adform1774864
XandrUse Composition
Google DV360860632387
Reach
Households 794 K
People 1.7 M
Devices 6.1 M

Banking / Financing

BelgiumBelgium
Composition
Home OwnershipA
LifecycleA,B,C,D
Availability (DSP)
Adform1774972
XandrUse Composition
Google DV360862051986
Reach
Households 571 K
People 1.2 M
Devices 4.4 M
Composition
SavingsA,B
Cars in householdB,C
Availability (DSP)
Adform1774973
XandrUse Composition
Google DV360860632390
Reach
Households 689 K
People 1.4 M
Devices 5.3 M
Composition
SavingsA
LifecycleA,B,C,D
Availability (DSP)
Adform1774974
XandrUse Composition
Google DV360860632351
Reach
Households 618 K
People 1.3 M
Devices 4.8 M
Composition
Home OwnershipA
SavingsA,B
Availability (DSP)
Adform1774975
XandrUse Composition
Google DV360860513705
Reach
Households 451 K
People 947 K
Devices 3.5 M
Composition
Household IncomeA,B
Availability (DSP)
Adform1774976
XandrUse Composition
Google DV360860513720
Reach
Households 543 K
People 1.1 M
Devices 4.2 M
Composition
Tech LevelB,C
Household IncomeB,C,D
SavingsB,C
Availability (DSP)
Adform1774977
XandrUse Composition
Google DV360860632354
Reach
Households 478 K
People 1 M
Devices 3.7 M
Composition
SavingsC
Household IncomeD,E
Availability (DSP)
Adform1774978
XandrUse Composition
Google DV360860513723
Reach
Households 112 K
People 234 K
Devices 859 K

Insurance

BelgiumBelgium
Composition
CarsB,C
Availability (DSP)
Adform1774979
XandrUse Composition
Google DV360860632399
Reach
Households 800 K
People 1.7 M
Devices 6.2 M
Composition
Home OwnershipA
Household IncomeC,D,E
Availability (DSP)
Adform1774980
XandrUse Composition
Google DV360860632357
Reach
Households 1.7 M
People 3.5 M
Devices 13 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Availability (DSP)
Adform1774981
XandrUse Composition
Google DV360860513744
Reach
Households 923 K
People 1.9 M
Devices 7.1 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
Availability (DSP)
Adform1774982
XandrUse Composition
Google DV360860632414
Reach
Households 726 K
People 1.5 M
Devices 5.6 M
Composition
LifecycleA,B,C,D
Household incomeC,D,E
EducationB,C
Availability (DSP)
Adform1774983
XandrUse Composition
Google DV360860632408
Reach
Households 805 K
People 1.7 M
Devices 6.2 M
Composition
LifecycleA,B
Household incomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1774984
XandrUse Composition
Google DV360860513765
Reach
Households 870 K
People 1.8 M
Devices 6.7 M

Real Estate Trading

BelgiumBelgium
Composition
LifecycleA,B
Availability (DSP)
Adform1774985
XandrUse Composition
Google DV360860513753
Reach
Households 572 K
People 1.2 M
Devices 4.4 M
Composition
LifecycleC,D
Household IncomeD,E
Neighbourhood TypeC,D
Availability (DSP)
Adform1774986
XandrUse Composition
Google DV360862052028
Reach
Households 476 K
People 1000 K
Devices 3.7 M
Composition
HometypeA
Household IncomeC,D,E
Availability (DSP)
Adform1774987
XandrUse Composition
Google DV360862052010
Reach
Households 925 K
People 1.9 M
Devices 7.1 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Availability (DSP)
Adform1774988
XandrUse Composition
Google DV360862052034
Reach
Households 678 K
People 1.4 M
Devices 5.2 M

Home Renovation

BelgiumBelgium
Composition
Household incomeB,C,D,E
LifecycleA,B,C,D
Availability (DSP)
Adform1774989
XandrUse Composition
Google DV360860513714
Reach
Households 882 K
People 1.9 M
Devices 6.8 M
Composition
Home ownershipA
Household incomeC,D,E
Availability (DSP)
Adform1774990
XandrUse Composition
Google DV360862052040
Reach
Households 542 K
People 1.1 M
Devices 4.2 M
Composition
Home ownershipA
Household incomeB,C,D,E
Availability (DSP)
Adform1774991
XandrUse Composition
Google DV360862052013
Reach
Households 573 K
People 1.2 M
Devices 4.4 M
Composition
Home ownershipA
Building ageA,B
Availability (DSP)
Adform1775146
XandrUse Composition
Google DV360860513795
Reach
Households 555 K
People 1.2 M
Devices 4.3 M
Composition
Home ownershipA
HometypeB
Availability (DSP)
Adform1774992
XandrUse Composition
Google DV360862052016
Reach
Households 490 K
People 1 M
Devices 3.8 M
Composition
Living Space M2B,C
Household incomeB,C,D,E
Tech levelB,C
Availability (DSP)
Adform1774993
XandrUse Composition
Google DV360860513717
Reach
Households 640 K
People 1.3 M
Devices 4.9 M

Restaurants

BelgiumBelgium
Composition
LifecycleA,B
Household incomeA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1774994
XandrUse Composition
Google DV360860632447
Reach
Households 585 K
People 1.2 M
Devices 4.5 M
Composition
Household incomeC,D
Neighbourhood TypeC,D,E
Availability (DSP)
Adform1774995
XandrUse Composition
Google DV360860513816
Reach
Households 739 K
People 1.6 M
Devices 5.7 M
Composition
LifecycleA,B
Household incomeB,C,D.E
Neighbourhood TypeC,D
Availability (DSP)
Adform1774996
XandrUse Composition
Google DV360860632456
Reach
Households 1.4 M
People 3 M
Devices 10.9 M

Telecommunication

BelgiumBelgium
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1774997
XandrUse Composition
Google DV360860513810
Reach
Households 970 K
People 2 M
Devices 7.5 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Children in HouseholdB,C
Availability (DSP)
Adform1774998
XandrUse Composition
Google DV360860513813
Reach
Households 970 K
People 2 M
Devices 7.5 M
Composition
Tech LevelA,B
Availability (DSP)
Adform1775000
XandrUse Composition
Google DV360862052043
Reach
Households 688 K
People 1.4 M
Devices 5.3 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1774999
XandrUse Composition
Google DV360860513822
Reach
Households 695 K
People 1.5 M
Devices 5.4 M

Children Articles

BelgiumBelgium
Composition
ChildrenB,C
Availability (DSP)
Adform1775001
XandrUse Composition
Google DV360860513825
Reach
Households 970 K
People 2 M
Devices 7.5 M

Culture & Entertainment

BelgiumBelgium
Composition
LifecycleA,B,C,D
Neighbourhood TypeC,D
Availability (DSP)
Adform1775002
XandrUse Composition
Google DV360860513780
Reach
Households 629 K
People 1.3 M
Devices 4.8 M
Composition
EducationC
Neighbourhood TypeC,D
Availability (DSP)
Adform1775186
XandrUse Composition
Google DV360860632495
Reach
Households 558 K
People 1.2 M
Devices 4.3 M
Composition
LifecycleA,B
Availability (DSP)
Adform1775003
XandrUse Composition
Google DV360860632480
Reach
Households 572 K
People 1.2 M
Devices 4.4 M
Composition
LifecycleC,D,E
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1775004
XandrUse Composition
Google DV360860632519
Reach
Households 649 K
People 1.4 M
Devices 5 M
Composition
EducationB,C
Tech LebelA,B
Availability (DSP)
Adform1775005
XandrUse Composition
Google DV360860632522
Reach
Households 653 K
People 1.4 M
Devices 5 M
Composition
EducationB,C
Tech LebelB,C
Availability (DSP)
Adform1775006
XandrUse Composition
Google DV360860632525
Reach
Households 813 K
People 1.7 M
Devices 6.3 M

Travel & Vacation

BelgiumBelgium
Composition
Tech LevelB,C
Availability (DSP)
Adform1775007
XandrUse Composition
Google DV360860632498
Reach
Households 1 M
People 2.2 M
Devices 7.9 M
Composition
Business AudiencesA,B,C
Availability (DSP)
Adform1775007
XandrUse Composition
Google DV360860632531
Reach
Households 495 K
People 1 M
Devices 3.8 M
Composition
Household IncomeA,B,C
Cars in HouseholdB,C
Availability (DSP)
Adform1775009
XandrUse Composition
Google DV360860632537
Reach
Households 535 K
People 1.1 M
Devices 4.1 M
Composition
Household IncomeC,D,E
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1775010
XandrUse Composition
Google DV360862052076
Reach
Households 490 K
People 1 M
Devices 3.8 M
Composition
Household IncomeC,D,E
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1775011
XandrUse Composition
Google DV360862052085
Reach
Households 445 K
People 934 K
Devices 3.4 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1775012
XandrUse Composition
Google DV360860632549
Reach
Households 675 K
People 1.4 M
Devices 5.2 M
Composition
LifecycleA
Tech LevelB,C
Availability (DSP)
Adform1775013
XandrUse Composition
Google DV360860632555
Reach
Households 490 K
People 1 M
Devices 3.8 M
Composition
Household IncomeC,D,E
LifecycleB,C,D
Neighborhood TypeB,C,D
Availability (DSP)
Adform1775014
XandrUse Composition
Google DV360860513870
Reach
Households 586 K
People 1.2 M
Devices 4.5 M

Computer Games

BelgiumBelgium
Composition
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1775015
XandrUse Composition
Google DV360860513873
Reach
Households 632 K
People 1.3 M
Devices 4.9 M

Betting Online

BelgiumBelgium
Composition
LifecycleA,B
EducationA,B
Tech LevelB,C
Availability (DSP)
Adform1775016
XandrUse Composition
Google DV360862052091
Reach
Households 870 K
People 1.8 M
Devices 6.7 M

Electronics

BelgiumBelgium
Composition
Household IncomeC,D,E
Tech LevelB,C
Availability (DSP)
Adform1775017
XandrUse Composition
Google DV360860513876
Reach
Households 787 K
People 1.7 M
Devices 6.1 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1775398
XandrUse Composition
Google DV360862052094
Reach
Households 914 K
People 1.9 M
Devices 7 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1775018
XandrUse Composition
Google DV360860513738
Reach
Households 925 K
People 1.9 M
Devices 7.1 M
Composition
Children in HouseholdB,C
LifecycleA,B,C
Availability (DSP)
Adform1775019
XandrUse Composition
Google DV360862052100
Reach
Households 627 K
People 1.3 M
Devices 4.8 M
Composition
Home OwnershipOwn
HometypeB,C
Availability (DSP)
Adform1775020
XandrUse Composition
Google DV360862052142
Reach
Households 1.3 M
People 2.6 M
Devices 9.6 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1775021
XandrUse Composition
Google DV360860513879
Reach
Households 617 K
People 1.3 M
Devices 4.8 M
Composition
Household IncomeB,C,D,E
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1775022
XandrUse Composition
Google DV360862052151
Reach
Households 821 K
People 1.7 M
Devices 6.3 M
Composition
Household IncomeC,D,E
Tech LevelC
Availability (DSP)
Adform1775023
XandrUse Composition
Google DV360860513894
Reach
Households 617 K
People 1.3 M
Devices 4.8 M

Fast-Moving Consumer Good (FMCG)

BelgiumBelgium
Composition
Children in HouseholdB,C
EducationA,B
Availability (DSP)
Adform1775024
XandrUse Composition
Google DV360862052160
Reach
Households 783 K
People 1.6 M
Devices 6 M
Composition
LifecycleA,B
Availability (DSP)
Adform1775025
XandrUse Composition
Google DV360860513903
Reach
Households 581 K
People 1.2 M
Devices 4.5 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1775026
XandrUse Composition
Google DV360860513906
Reach
Households 775 K
People 1.6 M
Devices 6 M
Composition
LifecycleA,B,C
Availability (DSP)
Adform1775027
XandrUse Composition
Google DV360862052172
Reach
Households 725 K
People 1.5 M
Devices 5.6 M
Composition
LifecycleB,C
Availability (DSP)
Adform1775028
XandrUse Composition
Google DV360860513915
Reach
Households 540 K
People 1.1 M
Devices 4.2 M
Composition
EducationC
Tech LevelB,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1775029
XandrUse Composition
Google DV360862052184
Reach
Households 482 K
People 1 M
Devices 3.7 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1775030
XandrUse Composition
Google DV360862052187
Reach
Households 505 K
People 1.1 M
Devices 3.9 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform1775031
XandrUse Composition
Google DV360862052190
Reach
Households 418 K
People 879 K
Devices 3.2 M
Composition
LifecycleB,C,D
Tech LevelA,B
Availability (DSP)
Adform
XandrUse Composition
Google DV360860632570
Reach
Households 418 K
People 879 K
Devices 3.2 M

Personal Hygiene

BelgiumBelgium
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1775033
XandrUse Composition
Google DV360862052178
Reach
Households 533 K
People 1.1 M
Devices 4.1 M
Composition
Children in HouseholdB,C
EducationB,C
Availability (DSP)
Adform1775034
XandrUse Composition
Google DV360860632585
Reach
Households 603 K
People 1.3 M
Devices 4.6 M
Composition
LifecycleB,C,D,E
Children in HouseholdB,C
Availability (DSP)
Adform1775035
XandrUse Composition
Google DV360860632606
Reach
Households 392 K
People 824 K
Devices 3 M
Composition
LifecycleA,B,C,D
Tech LevelB,C
Household IncomeB,C,D,E
Availability (DSP)
Adform1775036
XandrUse Composition
Google DV360860632591
Reach
Households 764 K
People 1.6 M
Devices 5.9 M
Composition
LifecycleA,B,C
Tech LevelB,C
Household IncomeC,D,E
Availability (DSP)
Adform1775037
XandrUse Composition
Google DV360862052205
Reach
Households 604 K
People 1.3 M
Devices 4.6 M

Lifestyle

BelgiumBelgium
Composition
LifecycleA,B
Neighbourhood TypeC,D
Availability (DSP)
Adform1775430
XandrUse Composition
Google DV360860632615
Reach
Households 395 K
People 829 K
Devices 3 M
Composition
EducationA,B
Availability (DSP)
Adform1775038
XandrUse Composition
Google DV360862052211
Reach
Households 862 K
People 1.8 M
Devices 6.6 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1775039
XandrUse Composition
Google DV360860632573
Reach
Households 905 K
People 1.9 M
Devices 7 M
Composition
LifecycleA,B,C
Neighbourhood TypeC,D
Availability (DSP)
Adform1775040
XandrUse Composition
Google DV360862052118
Reach
Households 547 K
People 1.1 M
Devices 4.2 M
Composition
Neighbourhood TypeC,D
Availability (DSP)
Adform1775432
XandrUse Composition
Google DV360860513972
Reach
Households 761 K
People 1.6 M
Devices 5.9 M
Composition
Neighbourhood TypeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1775433
XandrUse Composition
Google DV360860513957
Reach
Households 527 K
People 1.1 M
Devices 4.1 M
Composition
LifecycleA,B,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1775041
XandrUse Composition
Google DV360860632621
Reach
Households 690 K
People 1.4 M
Devices 5.3 M
Composition
LifecycleB,C
Children in HouseholdB
Availability (DSP)
Adform1775042
XandrUse Composition
Google DV360860632624
Reach
Households 339 K
People 713 K
Devices 2.6 M
Composition
LifecycleA
Neighbourhood TypeC,D
Availability (DSP)
Adform1775043
XandrUse Composition
Google DV360860632633
Reach
Households 477 K
People 1 M
Devices 3.7 M

Buying Power

BelgiumBelgium
Composition
Household IncomeA,B,C
SavingsA,B
Availability (DSP)
Adform1775044
XandrUse Composition
Google DV360860513966
Reach
Households 598 K
People 1.3 M
Devices 4.6 M
Composition
Household IncomeC,D,E
SavingsB,C
Availability (DSP)
Adform1775045
XandrUse Composition
Google DV360860513963
Reach
Households 382 K
People 802 K
Devices 2.9 M

Home Security

BelgiumBelgium
Composition
Children in HouseholdB,C
Household IncomeC,D,E
Availability (DSP)
Adform1775046
XandrUse Composition
Google DV360860513969
Reach
Households 979 K
People 2.1 M
Devices 7.5 M

Pharmaceuticals

BelgiumBelgium
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1775047
XandrUse Composition
Google DV360860632651
Reach
Households 574 K
People 1.2 M
Devices 4.4 M
Composition
LifecycleA,B
Availability (DSP)
Adform1775048
XandrUse Composition
Google DV360862052232
Reach
Households 581 K
People 1.2 M
Devices 4.5 M
Composition
LifecycleD,E
Availability (DSP)
Adform1775049
XandrUse Composition
Google DV360860514005
Reach
Households 669 K
People 1.4 M
Devices 5.2 M
Composition
LifecycleB,C,D
Availability (DSP)
Adform1775050
XandrUse Composition
Google DV360860514008
Reach
Households 838 K
People 1.8 M
Devices 6.5 M
Composition
LifecycleA,B,C,D
Children in HouseholdB,C
Neighbourhood TypeA,B,C
Availability (DSP)
Adform1775051
XandrUse Composition
Google DV360862052259
Reach
Households 558 K
People 1.2 M
Devices 4.3 M
Composition
LifecycleB,C,D
Tech LevelC
Availability (DSP)
Adform1775052
XandrUse Composition
Google DV360860514029
Reach
Households 596 K
People 1.3 M
Devices 4.6 M
Composition
LifecycleD,E
Availability (DSP)
Adform1775053
XandrUse Composition
Google DV360860632660
Reach
Households 491 K
People 1 M
Devices 3.8 M

Occasions & Presents

BelgiumBelgium
Composition
LifecycleA,B,C
Availability (DSP)
Adform1775054
XandrUse Composition
Google DV360862052271
Reach
Households 778 K
People 1.6 M
Devices 6 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1775055
XandrUse Composition
Google DV360860632690
Reach
Households 563 K
People 1.2 M
Devices 4.3 M
Composition
LifecycleA,B,C
Children in HouseholdB,C
Availability (DSP)
Adform1775056
XandrUse Composition
Google DV360860632696
Reach
Households 554 K
People 1.2 M
Devices 4.3 M
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1775057
XandrUse Composition
Google DV360862052307
Reach
Households 598 K
People 1.3 M
Devices 4.6 M
Composition
LifecycleA,B
Availability (DSP)
Adform1775058
XandrUse Composition
Google DV360862052295
Reach
Households 579 K
People 1.2 M
Devices 4.5 M
Composition
LifecycleA,B,C,D
Availability (DSP)
Adform1775059
XandrUse Composition
Google DV360860514023
Reach
Households 1 M
People 2.1 M
Devices 7.7 M
Composition
Household IncomeB,C,D,E
Tech LevelA,B
Availability (DSP)
Adform1775060
XandrUse Composition
Google DV360860632732
Reach
Households 898 K
People 1.9 M
Devices 6.9 M
Composition
Household IncomeB,C,D,E
Tech LevelB,C
Availability (DSP)
Adform1775061
XandrUse Composition
Google DV360860632735
Reach
Households 813 K
People 1.7 M
Devices 6.3 M

Recruitment & Career

BelgiumBelgium
Composition
Business AudienceB,C
Availability (DSP)
Adform1775063
XandrUse Composition
Google DV360862052370
Reach
Households 816 K
People 1.7 M
Devices 6.3 M
Composition
Household IncomeE
EducationC
SavingsC
Availability (DSP)
Adform1775064
XandrUse Composition
Google DV360862052349
Reach
Households 452 K
People 948 K
Devices 3.5 M
Composition
Household IncomeC,D,E
EducationC
SavingsB,C
Availability (DSP)
Adform1775065
XandrUse Composition
Google DV360862052376
Reach
Households 1.1 M
People 2.3 M
Devices 8.3 M
Composition
LifecycleA
EducationC
Availability (DSP)
Adform1775066
XandrUse Composition
Google DV360860514143
Reach
Households 511 K
People 1.1 M
Devices 3.9 M
Composition
Neighbourhood TypeC,D
LifecycleA,B,C
Tech LevelC
Availability (DSP)
Adform1775067
XandrUse Composition
Google DV360860514158
Reach
Households 1.2 M
People 2.5 M
Devices 9.1 M

Political Themes

BelgiumBelgium
Composition
Children in HouseholdB,C
Availability (DSP)
Adform1775069
XandrUse Composition
Google DV360860514149
Reach
Households 1.7 M
People 3.5 M
Devices 13 M
Composition
LifecycleD,E
Tech LevelA
Availability (DSP)
Adform1775070
XandrUse Composition
Google DV360860632813
Reach
Households 1 M
People 2.2 M
Devices 8 M
Composition
EducationB,C
Availability (DSP)
Adform1775071
XandrUse Composition
Google DV360860632822
Reach
Households 827 K
People 1.7 M
Devices 6.4 M
Composition
Neighbourhood TypeC,D,E
Cars in HouseholdA
Availability (DSP)
Adform1775072
XandrUse Composition
Google DV360860632819
Reach
Households 1.5 M
People 3.1 M
Devices 11.3 M
Composition
Cars in HouseholdB,C
Availability (DSP)
Adform1775073
XandrUse Composition
Google DV360862052406
Reach
Households 1.4 M
People 3 M
Devices 10.9 M
Composition
Neighbourhood TypeC,D
EducationC
Availability (DSP)
Adform1775074
XandrUse Composition
Google DV360862052409
Reach
Households 1.1 M
People 2.4 M
Devices 8.8 M
Composition
LifecycleA,B,C
EducationC
Availability (DSP)
Adform1775075
XandrUse Composition
Google DV360860514179
Reach
Households 1 M
People 2.1 M
Devices 7.8 M
Composition
LifecycleD,E
Tech LevelA,B
Availability (DSP)
Adform1775076
XandrUse Composition
Google DV360862052415
Reach
Households 695 K
People 1.5 M
Devices 5.4 M
Composition
Neighbourhood TypeA,B
LifecycleC,D,E
Availability (DSP)
Adform1775077
XandrUse Composition
Google DV360862052418
Reach
Households 493 K
People 1 M
Devices 3.8 M
Composition
Household IncomeD,E
Availability (DSP)
Adform1775078
XandrUse Composition
Google DV360860514185
Reach
Households 1 M
People 2.2 M
Devices 8 M
Composition
Household IncomeA,B,C
EducationA
LifecycleC,D,E
Availability (DSP)
Adform1775079
XandrUse Composition
Google DV360860514188
Reach
Households 606 K
People 1.3 M
Devices 4.7 M
Composition
Household IncomeC,D,E
EducationB,C
LifecycleA,B,C
Availability (DSP)
Adform1775080
XandrUse Composition
Google DV360860632837
Reach
Households 669 K
People 1.4 M
Devices 5.2 M
Composition
Neighbourhood TypeC,D
LifecycleA,B
Availability (DSP)
Adform1775081
XandrUse Composition
Google DV360860632840
Reach
Households 435 K
People 914 K
Devices 3.4 M
Composition
Neighbourhood TypeC,D
EducationB,C
Availability (DSP)
Adform1775082
XandrUse Composition
Google DV360862052424
Reach
Households 1.2 M
People 2.4 M
Devices 9 M
Composition
Household IncomeB,C,D,E
Neighbourhood TypeB,C,D
EducationB,C
Availability (DSP)
Adform1775083
XandrUse Composition
Google DV360862052427
Reach
Households 1.4 M
People 2.9 M
Devices 10.5 M

Fashion & Shopping

BelgiumBelgium
Composition
Neighbourhood TypeB,C,D
LifecycleA,B,C
EducationA,B
Availability (DSP)
Adform1775084
XandrUse Composition
Google DV360862052430
Reach
Households 479 K
People 1 M
Devices 3.7 M
Composition
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1775085
XandrUse Composition
Google DV360860514194
Reach
Households 1.5 M
People 3.1 M
Devices 11.5 M
Composition
Household IncomeC,D,E
LifecycleA,B,C,D
Tech LevelB,C
Availability (DSP)
Adform1775086
XandrUse Composition
Google DV360860514200
Reach
Households 539 K
People 1.1 M
Devices 4.2 M
Composition
Household IncomeB,C,D,E
LifecycleA,B,C
Tech LevelB,C
Availability (DSP)
Adform1775087
XandrUse Composition
Google DV360860514236
Reach
Households 1.5 M
People 3 M
Devices 11.2 M

Christmas & Winter

BelgiumBelgium
Composition
LifecycleA,B
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1775089
XandrUse Composition
Google DV360Use Composition
Reach
Households 671 K
People 1.4 M
Devices 5.2 M
Composition
LifecycleA,B
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1760228
XandrUse Composition
Google DV360Use Composition
Reach
Households 820 K
People 1.7 M
Devices 6.3 M
Composition
Children in HouseholdB,C
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1775090
XandrUse Composition
Google DV360Use Composition
Reach
Households 935 K
People 2 M
Devices 7.2 M
Composition
Children in HouseholdB,C
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1775091
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 2.3 M
Devices 8.3 M
Composition
LifecycleD,E
Household IncomeD,E
Tech LevelA,B
Availability (DSP)
Adform1775093
XandrUse Composition
Google DV360Use Composition
Reach
Households 713 K
People 1.5 M
Devices 5.5 M
Composition
LifecycleD,E
Household IncomeA,B,C
Tech LevelA,B
Availability (DSP)
Adform1775092
XandrUse Composition
Google DV360Use Composition
Reach
Households 811 K
People 1.7 M
Devices 6.2 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1775105
XandrUse Composition
Google DV360Use Composition
Reach
Households 764 K
People 1.6 M
Devices 5.9 M
Composition
Household IncomeD,E
Tech LevelB,C
Availability (DSP)
Adform1775102
XandrUse Composition
Google DV360Use Composition
Reach
Households 874 K
People 1.8 M
Devices 6.7 M
Composition
Household IncomeA,B,C
Tech LevelB,C
Availability (DSP)
Adform1775101
XandrUse Composition
Google DV360Use Composition
Reach
Households 1 M
People 2.1 M
Devices 7.9 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Availability (DSP)
Adform1775108
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.1 M
People 2.3 M
Devices 8.3 M
Composition
Children in HouseholdB,C
Tech LevelB,C
Household IncomeB,C,D,E
LifecycleA,B,C
Availability (DSP)
Adform1775107
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.3 M
People 2.7 M
Devices 9.8 M
Composition
HometypeB
Neighbourhood TypeA,B
Availability (DSP)
Adform1775104
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.7 M
People 3.6 M
Devices 13.2 M
Composition
HometypeA
Neighbourhood TypeC,D
Availability (DSP)
Adform1775103
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.6 M
People 3.4 M
Devices 12.5 M
Composition
Household IncomeC,D,E
Neighbourhood TypeD
Tech LevelC
Availability (DSP)
Adform1775106
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.2 M
People 2.5 M
Devices 9.3 M
Composition
SavingsB,C
Neighbourhood TypeC,D
Tech LevelC
Availability (DSP)
Adform1775723
XandrUse Composition
Google DV360Use Composition
Reach
Households 932 K
People 2 M
Devices 7.2 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform1775727
XandrUse Composition
Google DV360Use Composition
Reach
Households 731 K
People 1.5 M
Devices 5.6 M
Composition
Neighbourhood TypeA,B
Tech LevelA,B
Availability (DSP)
Adform1775728
XandrUse Composition
Google DV360Use Composition
Reach
Households 602 K
People 1.3 M
Devices 4.6 M
Composition
Cars in HouseholdC
Availability (DSP)
Adform1775099
XandrUse Composition
Google DV360Use Composition
Reach
Households 1.8 M
People 3.8 M
Devices 14 M
D

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